ABOUT THE SPEAKER
Pam Warhurst - Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community.

Why you should listen

Pam Warhurst is the Chair of the Board of the Forestry Commission, which advises on and implements forestry policy in Great Britain. She also cofounded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan. The community has started projects like Every Egg Matters, which educates people on keeping chickens and encourages them to sell eggs to neighbors, and uses a 'Chicken Map' to connect consumers and farmers. Incredible Edible Todmorden empowers ordinary people to take control of their communities through active civic engagement.

More profile about the speaker
Pam Warhurst | Speaker | TED.com
TEDSalon London Spring 2012

Pam Warhurst: How we can eat our landscapes

Pam Warhurst: Kako lahko pojemo naše površine

Filmed:
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Kaj lahko skupnost stori z neobdelano zemljo? Posadi hrano, kakopak. Pam Wurhurst v TEDSalonu, energično in humorno, pove zgodbo o tem, kako so z naraščajočim številom prostovoljcev prišli do ideje, da neobdelano zemljo spremenijo v skupnostne zelenjavne vrtove in tako spremenijo tudi zavedanje o hrani v svoji skupnosti.
- Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio

Double-click the English transcript below to play the video.

00:16
The will to livev živo life differentlydrugače can startZačni
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Volja do drugačnega življenja
se lahko začne
00:19
in some of the mostnajbolj unusualnenavadno placesmesta.
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na nekaterih najbolj nenavadnih mestih.
00:22
This is where I come from, TodmordenTodmorden.
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To je Todmorden, od koder prihajam.
00:24
It's a markettrg townmesto in the northsever of EnglandAnglija,
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Je trgovsko mesto na severu Anglije,
00:26
15,000 people, betweenmed LeedsLeeds and ManchesterManchester,
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s 15.000 prebivalci,
med Leedsom in Manchestrom,
00:29
fairlypošteno normalnormalno markettrg townmesto.
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precej normalno trgovsko mesto.
00:31
It used to look like this,
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Nekoč je bilo videti takole,
00:33
and now it's more like this,
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zdaj pa izgleda nekako tako:
00:36
with fruitsadje and vegzelenjava and herbszelišča sproutingbrstenje up all over the placemesto.
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sadje, zelenjava in zelišča
rastejo vsepovsod po mestu.
00:40
We call it propagandapropaganda gardeningvrtnarjenje. (LaughterSmeh)
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Temu pravimo propagandno vrtnarjenje.
(Smeh)
00:44
CornerKotu rowvrstico railwayželezniške, stationpostaja caravto parkparkirati,
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Železniški podhodi, parkirišča,
00:47
frontspredaj of a healthzdravje centercenter, people'sljudje frontspredaj gardensvrtovi,
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pred bolnišnico, vrtovi pred hišami,
00:51
and even in frontspredaj of the policepolicija stationpostaja. (LaughterSmeh)
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celo pred policijsko postajo.
(Smeh)
00:55
We'veSmo got edibleUžitni canalkanal towpathszemeljski,
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Imamo užitne poti ob kanalu
00:58
and we'vesmo got sproutingbrstenje cemeteriespokopališča.
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in imamo bujno cvetoče pokopališče.
01:00
The soilprst is extremelyizredno good. (LaughterSmeh)
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Zemlja je izredno kakovostna.
(Smeh)
01:06
We'veSmo even inventedizumil a newnovo formobrazec of tourismturizem.
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Izumili smo novo obliko turizma.
01:09
It's calledpozval vegetablezelenjava tourismturizem, and believe it or not,
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Imenujemo ga zelenjavni turizem,
in verjemite ali ne,
01:12
people come from all over the worldsvet to pokesuniti around in our raiseddvignjen bedspostelje,
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ljudje prihajajo z vseh koncev sveta
brkljat po naših visokih gredicah,
01:16
even when there's not much growingrastoče. (LaughterSmeh)
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tudi ko nič kaj ne raste…
(Smeh)
01:19
But it startsse začne a conversationpogovor. (LaughterSmeh)
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Vendar sproža pogovore.
(Smeh)
01:23
And, you know, we're not doing it because we're boreddolgčas. (LaughterSmeh)
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Veste, tega ne delamo zato,
ker bi nam bilo dolgčas.
01:27
We're doing it because we want to startZačni a revolutionrevolucija.
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To delamo zato,
ker hočemo sprožiti revolucijo.
01:32
We triedposkušal to answerodgovor this simplepreprosto questionvprašanje:
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Želimo odgovor na vprašanje,
01:33
Can you find a unifyingpoenotenje languagejezik that cutskosi acrossčez agestarost
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ali lahko najdemo enoten jezik,
ki presega meje starosti,
01:36
and incomeprihodki and culturekulturo that will help people themselvessami
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prihodka in kulture
ter bo pomagal ljudem samim
01:40
find a newnovo way of livingživeti,
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najti nov način življenja,
01:42
see spacesprostori around them differentlydrugače,
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videti prostor okoli sebe drugače,
01:44
think about the resourcesvirov they use differentlydrugače,
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drugače razmišljati o virih,
ki jih uporabljajo,
01:46
interactinterakcijo differentlydrugače?
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komunicirati drugače?
01:48
Can we find that languagejezik?
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Ali lahko najdemo tak jezik?
01:51
And then, can we replicateponovite those actionsdejavnosti?
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In nato, ali lahko ponovimo ta dejanja?
01:55
And the answerodgovor would appearPojavi se to be yes,
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Kot kaže, je odgovor da,
01:57
and the languagejezik would appearPojavi se to be foodhrano.
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in ta jezik je hrana.
02:01
So, threetri and a halfpol yearslet agonazaj, a fewmalo of us
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Torej, pred tremi in pol leti
02:03
satsedel around a kitchenkuhinja tablemizo and
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nas je nekaj sedelo za mizo
02:04
we just inventedizumil the wholeceloto thing. (LaughterSmeh)
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in izumili smo celotno zadevo.
(Smeh)
02:08
(ApplauseAplavz)
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(Aplavz)
02:11
We cameprišel up with a really simplepreprosto gameigro plannačrt that we put to a publicjavnost meetingsrečanje.
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Na javni razpravi smo dali na plano
enostaven načrt.
02:14
We did not consultposvetuje z. We did not writepiši a reportporočilo.
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Nismo se posvetovali.
Nismo pisali poročil.
02:16
EnoughDovolj of all that. (LaughterSmeh)
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Zadosti je bilo tega.
(Smeh)
02:19
And we said to that publicjavnost meetingsrečanje in TodmordenTodmorden,
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Na tej javni razpravi
smo naš načrt razložili takole:
02:22
look, let's imaginezamislite that our townmesto
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Predstavljajte si, da je naše mesto
02:25
is focusedosredotočen around threetri platesplošče:
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osredotočeno okrog treh krožnikov:
02:26
a communityskupnosti plateplošča, the way we livev živo our everydayvsak dan livesživi;
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krožnik skupnosti -
naša vsakdanja življenja;
02:28
a learningučenje plateplošča, what we teachučiti our kidsotroci in schoolšola
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krožnik vzgoje –
tisto, kar učimo naše otroke v šoli
02:32
and what newnovo skillsspretnosti we sharedeliti amongstmed ourselvessami;
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in katere nove veščine delimo med sabo;
02:34
and businessposlovanje, what we do with the poundfunt in our pocketžep
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in poslovni krožnik –
kaj naredimo z denarjem v žepu
02:37
and whichki businessespodjetja we chooseizberite to supportpodporo.
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in katere ponudnike bomo podprli.
02:39
Now, let's imaginezamislite those platesplošče agitatedrazburjeni
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Zdaj pa si predstavljajmo,
da so ti krožniki vznemirjeni
02:42
with communityskupnosti actionsdejavnosti around foodhrano.
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z obilico družbenih dejavnosti
okrog hrane.
02:45
If we startZačni one of those communityskupnosti platesplošče spinningpredenje,
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Ko začnemo vrteti katerega
izmed teh krožnikov,
02:47
that's really great, that really startsse začne to empowerpooblastiti people,
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je to zelo dobro,saj s tem začnemo
opolnomočevati ljudi.
02:50
but if we can then spinspin that communityskupnosti plateplošča
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Če pa lahko potem
krožnik skupnosti povežemo
02:52
with the learningučenje plateplošča, and then spinspin it with the businessposlovanje plateplošča,
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še s krožnikom vzgoje,
in ta dva še s poslovnim krožnikom,
02:55
we'vesmo got a realresnično showshow there, we'vesmo got some actionukrepanje theatergledališče.
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se s tem sproži prava, pravcata akcija.
02:59
We're startingzačetek to buildzgraditi resilienceodpornost ourselvessami.
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Sami razvijamo odpornost,
03:02
We're startingzačetek to reinventznova communityskupnosti ourselvessami,
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sami ponovno obujamo skupnosti,
03:06
and we'vesmo doneKončano it all withoutbrez a flippinglahkota strategystrategijo documentdokument.
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in to smo naredili
brez slehernega strateškega dokumenta.
03:09
(ApplauseAplavz)
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(Aplavz)
03:15
And here'sTukaj je the thing as well.
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In še nekaj.
03:17
We'veSmo not askedvprašal anybody'skdo je permissiondovoljenje to do this,
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Nikogar nismo prosili za dovoljenje,
03:20
we're just doing it. (LaughterSmeh)
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ampak preprosto delamo to, kar delamo.
(Smeh)
03:22
And we are certainlyzagotovo not waitingčakanje for that checkpreveri
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In zagotovo ne čakamo na nakazilo
03:24
to droppadec throughskozi the letterboxpoštni nabiralnik before we startZačni,
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na tekočem računu, da začnemo z delom.
03:27
and mostnajbolj importantlypomembno of all, we are not daunteddaunted
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In najpombnejše je, da nas ne prestrašijo
03:29
by the sophisticatedprefinjeno argumentsargumente that say,
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prefinjeni argumenti, ki pravijo:
03:31
"These smallmajhna actionsdejavnosti are meaninglessBrez pomena in the faceobraz of tomorrow'sjutrišnji problemstežave,"
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"Ta majhna dejanja so nepomembna
v luči jutrišnjih problemov",
03:35
because I have seenvidel the powermoč of smallmajhna actionsdejavnosti,
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kajti videla sem moč teh majhnih dejanj,
03:38
and it is awesomesuper.
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ki je čudovita.
03:40
So, back to the publicjavnost meetingsrečanje. (LaughterSmeh)
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Pa se vrnimo nazaj k javni razpravi.
(Smeh)
03:43
We put that propositionpredlog to the meetingsrečanje, two secondssekund,
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Predstavili smo predlog
in le trenutek zatem
03:46
and then the roomsoba explodedeksplodirala.
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je dvorana eksplodirala.
03:48
I have never, ever experiencedizkušeni anything like that in my life.
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Še nikdar v življenju
nisem občutila kaj takega.
03:52
And it's been the sameenako in everyvsak singlesamski roomsoba, in everyvsak townmesto
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In enako je bilo v vsaki dvorani
in vsaki sobi in v vsakem kraju,
03:55
that we'vesmo ever told our storyzgodba.
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kjer smo predstavili svojo zgodbo.
03:57
People are readypripravljen and respondodgovoriti to the storyzgodba of foodhrano.
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Ljudje so pripravljeni
in odgovarjajo klicu hrane.
04:01
They want positivepozitiven actionsdejavnosti they can engagesodelovati in,
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Želijo se vključiti v pozitivne akcije.
04:03
and in theirnjihovi boneskosti, they know it's time
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V sebi čutijo, da je prišel čas,
04:06
to take personalosebno responsibilityodgovornost
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da osebno prevzamejo odgovornost
04:08
and investvlagati in more kindnessprijaznost to eachvsak other
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in začnejo vlagati
v več prijaznosti do drugih
04:11
and to the environmentokolje.
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in do okolja.
04:13
And sinceod we had that meetingsrečanje threetri and a halfpol yearslet agonazaj,
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In odkar smo pred tremi in pol leti
imeli ta sestanek,
04:17
it's been a heckHej of a rollervalj coasterželeznica.
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vlada pravi vihar.
04:20
We startedzačel with a seedseme swapswap, really simplepreprosto stuffstvari,
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Začeli smo z izmenjavo semen
– nadvse preprosta reč –
04:23
and then we tookvzel an areaobmočje of landzemljišče, a striptrak on the sidestran
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in nato smo vzeli del zemlje ob cesti,
04:25
of our mainglavni roadcesta, whichki was a dogpes toiletWC, basicallyv bistvu,
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ki je do tedaj služil
zgolj kot pasje stranišče,
04:28
and we turnedobrnjen it into a really lovelylepo herbzelišče gardenvrt.
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in ga spremenili
v zelo prijeten zeliščni vrt.
04:31
We tookvzel the cornerkotiček of the caravto parkparkirati in the stationpostaja
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Vzeli smo rob parkirišča na postaji
04:33
that you saw, and we madeizdelane vegetablezelenjava bedspostelje
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in postavili zelenjavne grede,
04:35
for everybodyvsi to sharedeliti and pickpick from themselvessami.
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ki so vsem na voljo.
04:39
We wentšla to the doctorszdravniki. We'veSmo just had
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Obiskali smo zdravnike.
04:40
a 6-million-pound-milijonov-funt healthzdravje centercenter builtzgrajeno in TodmordenTodmorden,
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Zgradili smo 6-milijinoski
zdravstveni center,
04:43
and for some reasonrazlog that I cannotne morem comprehendrazumeti,
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in preprosto mi ni jasno
04:45
it has been surroundedobdan by pricklykreten plantsrastline. (LaughterSmeh)
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zakaj so naokoli posadili
samo bodičaste rastline. (Smeh)
04:49
So we wentšla to the doctorszdravniki, said, "Would you mindum us takingjemanje them up?"
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Rekli smozdravnikom: "Lahko
prevzamemo urejanje teh površin?"
04:52
They said, "AbsolutelyAbsolutno fine, providedzagotovljena you get planningnačrtovanje permissiondovoljenje
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Rekli so: "Seveda,
a potrebujete dovoljenje,
04:55
and you do it in LatinLatinski and you do it in triplicatetrikratnik,"
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biti mora v latinici in v treh izvodih".
04:57
so we did — (LaughterSmeh) — and now there are fruitsadje treesdrevesa
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To smo storili--(Smeh)--
in zdaj okoli medicinskega centra
04:59
and bushesgrmovje and herbszelišča and vegetableszelenjava
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raste sadno drevje,
05:03
around that doctor'szdravnik surgeryoperacija.
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grmičevje, zelišča in zelenjava,
05:06
And there's been lots of other examplesprimeri, like the cornkoruza
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In še mnogo je takih primerov,
kot denimo koruza
05:08
that was in frontspredaj of the policepolicija stationpostaja,
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pred policijsko postajo,
05:10
and the oldstar people'sljudje home that we'vesmo plantedposajena it with foodhrano
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pri domu za ostarele
smo zasadili hrano,
ki jo obirajo in gojijo.
05:12
that they can pickpick and growrastejo.
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05:14
But it isn't just about growingrastoče,
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Vendar ne gre se samo za gojenje,
05:16
because we all are partdel of this jigsawsestavljanke.
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ker smo vsi del te velike sestavljanke.
05:18
It's about takingjemanje those artisticumetniško people in your communityskupnosti
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Umetniki iz skupnosti
05:21
and doing some fabulousčudovito designsmodeli in those raiseddvignjen bedspostelje
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oblikujejo čudovite vzorce
na visokih gredah,
05:23
to explainpojasnite to people what's growingrastoče there,
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ki pomagajo ljudem razložiti,
kaj tam raste.
05:25
because there's so manyveliko people that don't really recognizeprepoznati
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Zato ker veliko ljudi
ne prepozna zelenjave,
05:28
a vegetablezelenjava unlessrazen it's in a bitbit of plasticplastika
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če ta ni zapakirana v plastično embalažo
05:29
with a bitbit of an instructionnavodila packetpaket on the topna vrh. (LaughterSmeh)
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z odtisnjenimi navodili na vrhu.
(Smeh)
05:31
So we have some people who designedzasnovan these things,
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Imamo nekaj ljudi,
ki so oblikovali te stvari.
05:34
"If it looksizgleda like this, please don't pickpick it, but if it looksizgleda like this,
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Če izgleda kot prepovedano nabiranje,
05:36
help yourselfsami."
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pravzaprav pomeni, postrezite si.
05:38
This is about sharingdelitev and investingnaložbe in kindnessprijaznost.
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Gre se za medsebojno sodelovanje
in vlaganje v prijaznost.
05:41
And for those people that don't want to do eitherbodisi
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Za tiste, ki nočejo početi nič takega,
05:43
of those things, maybe they can cookkuhati,
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morda pa znajo kuhati,
05:45
so we pickpick them seasonallysezonsko and then we go on the streetulica,
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v sezoni oberemo plodove
in gremo na ulice,
05:48
or in the pubpub, or in the churchcerkev,
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v gostilno, v cerkev,
05:50
or whereverkjerkoli people are livingživeti theirnjihovi livesživi.
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ali kjerkoli so ljudje.
05:52
This is about us going to the people and sayinggovoriti,
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Mi gremo do ljudi s sporočilom:
05:54
"We are all partdel of the locallokalno foodhrano jigsawsestavljanke,
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"Vsi smo del prehranske verige,
05:57
we are all partdel of a solutionrešitev."
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vsi smo del rešitve."
05:59
And then, because we know we'vesmo got vegetablezelenjava touriststuristi
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Zavedajoč se,
da imamo zelenjavne turiste,
06:02
and we love them to bitsbitov and they're absolutelyabsolutno fantasticfantastično,
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ki jih brezmejno ljubimo
in so absolutno čudoviti,
06:04
we thought, what could we do to give them an even better experienceizkušnje?
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smo razmišljali, kako lahko
izkušnjo še izboljšamo.
06:07
So we inventedizumil, withoutbrez askingsprašujem, of courseseveda,
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Izumili smo, seveda, ne da bi vprašali,
06:09
the IncredibleNeverjetno EdibleUžitni GreenZelena RoutePot.
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"Neverjetno užitno zeleno pot".
06:11
And this is a routepot of exhibitionrazstava gardensvrtovi,
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To je pot po promocijskih vrtovih
06:14
and edibleUžitni towpathszemeljski, and bee-friendlyčebela-prijazen sitesstrani, and the storyzgodba
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in užitnih mestnih prehodih,
čebelam prijaznem okolju,
06:19
of pollinatorsPolinatori, and it's a routepot that we designedzasnovan
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in zgodba opraševalcih.
Pot je zasnovana tako , da pelje mimo
06:22
that takes people throughskozi the wholeceloto of our townmesto,
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vseh znamenitosti našega mesta,
06:24
pastpreteklost our cafeskavarne and our smallmajhna shopstrgovinah, throughskozi our markettrg,
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mimo naših prodajaln, kavarn,
skozi našo tržnico,
06:28
not just to and froamo from the supermarketsupermarket,
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ne samo do supermarketa in nazaj.
06:31
and we're hopingv upanju that, in changingzamenjati people'sljudje footfallodziv korakov
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Upamo, da s spremembo ustaljenih poti
06:33
around our townmesto, we're alsotudi changingzamenjati theirnjihovi behaviorvedenje.
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skozi naše mesto
spreminjamo tudi obnašanje ljudi.
06:36
And then there's the seconddrugič plateplošča, the learningučenje plateplošča.
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Nato nastopi drugi krožnik,
izobraževalni krožnik.
06:40
Well, we're in partnershippartnerstvo with a highvisoko schoolšola.
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Sodelujemo s srednjimi šolami.
06:41
We'veSmo createdustvarjeno a companypodjetje. We are designingoblikovanje and buildingstavbe
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Ustvarili smo podjetje.
Načrtujemo in gradimo
06:45
an aquaponicsaquaponics unitenota in some landzemljišče that was sparerezervni
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akvaponičen sistem na zemlji
06:47
at the back of the highvisoko schoolšola, like you do,
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za srednjo šolo, ki ni bila v rabi.
06:48
and now we're going to be growingrastoče fishribe and vegetableszelenjava
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Zdaj bomo tam gojili ribe
in sadili zelenjavo,
06:51
in an orchardsadovnjak with beesčebele,
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v sadovnjaku s čebelami.
06:53
and the kidsotroci are helpingpomoč us buildzgraditi that,
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Pri tem nam pomagajo otroci,
06:55
and the kidsotroci are on the boardtabla, and because the communityskupnosti
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ki so tudi v odboru in ker je skupnost
06:58
was really keennavdušeni on workingdelo with the highvisoko schoolšola,
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želela sodelovati s srednjo šolo,
07:00
the highvisoko schoolšola is now teachingpoučevanje agriculturekmetijstvo,
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na tej šoli zdaj poučujejo kmetijstvo.
07:03
and because it's teachingpoučevanje agriculturekmetijstvo, we startedzačel to think,
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Zato ker poučujejo kmetijstvo,
smo začeli razmišljati,
07:06
how could we then get those kidsotroci that never had a qualificationkvalifikacije
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kako bi otrokom
brez vsakršnih tovrstnih izkušenj,
07:09
before in theirnjihovi livesživi but are really excitednavdušen about growingrastoče,
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ki pa so vendarle
navdušeni nad vrtnarjenjem,
07:12
how can we give them some more experienceizkušnje?
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dali nekaj več izkušenj?
07:13
So we got some landzemljišče that was donatedpodarili
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Lokalni vrtni center
07:15
by a locallokalno gardenvrt centercenter.
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je podaril nekaj zemlje.
07:17
It was really quitečisto muddyblatna, but in a trulyresnično incredibleneverjetno way,
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Bilo je res blatno,
ampak na povsem neverjeten način
07:20
totallypopolnoma voluntary-ledpod vodstvom prostovoljno, we have turnedobrnjen that
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nam je na popolnoma
prostovoljni bazi uspelo
07:23
into a markettrg gardenvrt trainingusposabljanje centercenter,
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to zemljišče spremeniti
v vrtni učni center.
07:25
and that is polytunnelspolytunnels and raiseddvignjen bedspostelje
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Tu so gomilne grede in dvignjene grede
07:28
and all the things you need to get the soilprst underSpodaj your fingersprste
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in vse ostale stvari,
da dobiš zemljo med prste
07:30
and think maybe there's a jobdelo in this for me in the futureprihodnost.
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in pomisliš, da je tu
zate služba v prihodnosti.
07:33
And because we were doing that, some locallokalno academicsakademiki said,
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Ker smo to počeli,
je nekaj akademikov reklo:
07:35
"You know, we could help designoblikovanje
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“Lahko bi pomagali zasnovati
07:36
a commercialkomercialni horticulturevrtnarstvo courseseveda for you.
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komercialni kmetijski tečaj.
07:38
There's not one that we know of."
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Česa takega še ni."
07:39
So they're doing that, and we're going to launchkosilo it laterpozneje this yearleto,
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To počnejo oni
in prvič ga bomo izvedli enkrat letos.
07:42
and it's all an experimentposkus, and it's all voluntaryprostovoljno.
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Vse to je samo eksperiment
in vse je prostovoljno.
07:45
And then there's the thirdtretjino plateplošča,
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In potem je tukaj tretji krožnik.
07:46
because if you walkhodi throughskozi an edibleUžitni landscapepokrajina,
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Če torej hodiš skozi užitno pokrajino,
07:48
and if you're learningučenje newnovo skillsspretnosti, and if you startZačni to get
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če začneš pridobivati nove veščine,
07:51
interestedzainteresirani in what's growingrastoče seasonallysezonsko,
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in če te začne zanimati,
kaj raste sezonsko,
07:53
you mightmorda just want to spendporabiti more of your ownlastno moneydenar
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bi morda želel porabiti več denarja
07:55
in supportpodporo of locallokalno producersproizvajalcev,
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za podporo lokalnim proizvajalcem,
07:57
not just vegzelenjava, but meatmeso and cheesesir and beerpivo
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poleg zelenjave za meso, sir in pivo,
07:58
and whateverkarkoli elsedrugače it mightmorda be.
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ali karkoli drugega.
08:01
But then, we're just a communityskupnosti groupskupina, you know.
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Toda veste, mi smo vendarle
samo lokalna skupnost.
08:03
We're just all volunteersprostovoljci. What could we actuallydejansko do?
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1958
Smo samo prostovoljci.
Kaj lahko storimo?
08:05
So we did some really simplepreprosto things.
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Storili smo nekaj preprostih reči.
08:07
We fundraisedfundraised, we got some blackboardsblackboards,
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Zbrali smo denar, dobili nekaj tabel,
08:09
we put "IncredibleNeverjetno EdibleUžitni" on the topna vrh,
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napisali "Neverjetno užitno".
08:10
we gavedala it everyvsak markettrg tradertrgovec that was sellingprodajo locallylokalno,
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Dali smo jih v trgovine z lokalno hrano.
08:12
and they scribbledpisal on what they were sellingprodajo in any one weekteden.
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Te so nanje zapisale
ponudbo tekočega tedna.
08:15
Really popularpriljubljena. People congregatedzbrati around it.
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Zelo priljubljeno.
Ljudje so se zbirali okrog njih.
08:17
SalesProdaja were up.
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Prodaja se je povečevala.
08:19
And then, we had a chatklepet with the farmerskmetje, and we said,
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Nato smo imeli pogovor
s kmeti in jim rekli:
08:22
"We're really seriousresno about this,"
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977
"Resni smo!”
08:23
but they didn't actuallydejansko believe us, so we thought,
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Vendar nam niso verjeli.
Zato smo pomislili:
08:26
okay, what should we do? I know. If we can createustvarite
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“V redu, kaj naj storimo?
Že vem! Če lahko zaženemo
08:28
a campaignkampanja around one productizdelek and showshow them
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kampanjo z enim izdelkom in jim pokažemo,
08:31
there is locallokalno loyaltyzvestobe to that productizdelek,
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2043
da obstaja lokalna zvestoba temu izdelku,
08:33
maybe they'lloni bodo changesprememba theirnjihovi mindum and see we're seriousresno.
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2343
si bodo morda premislili
in videli da smo resni.
08:35
So we launchedzačela a campaignkampanja -- because it just amuseszabava me --
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Zato smo zagnali kampanjo,
-- ki se mi zdi zabavna --
08:38
calledpozval EveryVsak EggJajce MattersZadevah. (LaughterSmeh)
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z imenom "Vsako jajce šteje".
[Smeh]
08:40
And what we did was we put people on our eggjajce mapzemljevid.
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Vse, kar smo storili je,
da smo dali ljudi na naš zemljevid jajc.
08:44
It's a stylizedstilizirane mapzemljevid of TogmordenTogmorden.
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To je stiliziran zemljevid Todmordena.
08:46
AnybodyVsakdo that's sellingprodajo theirnjihovi excesspresežek eggsjajca
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1639
Vsakega, ki popolnoma legalno
08:48
at the gardenvrt gatevrata, perfectlypopolnoma legallypravno, to theirnjihovi neighborssosedje,
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pri svojih vrtnih vratih
prodaja presežek svojih jajc,
08:50
we'vesmo stuckzaljubljen on there. We startedzačel with fourštiri,
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smo dali nanj. Začeli smo s štirimi.
08:53
and we'vesmo now got 64 on, and the resultrezultat of that was
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Sedaj jih imamo 64. Rezultat tega je,
08:55
that people were then going into shopstrgovinah
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da so ljudje začeli v trgovinah
08:56
askingsprašujem for a locallokalno TodmordenTodmorden eggjajce, and the resultrezultat of that
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spraševati za lokalna todmordenska jajca.
In rezultat je,
08:59
was, some farmerskmetje uppedupped the amountznesek of flocksjat they got
201
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da so nekateri kmetje
povečali število jat ptic
09:01
of freeprost rangerazpon birdsptice, and then they wentšla on to meatmeso birdsptice,
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v prosti reji, nato še število
mesne perutnine.
09:03
and althoughčeprav these are really, really smallmajhna stepskorakov,
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2581
Čeprav so to zelo zelo majhni koraki,
09:06
that increasingnarašča locallokalno economicgospodarsko confidencezaupanje
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se to povečano zaupanje lokalni ekonomiji
09:11
is startingzačetek to playigraj out in a numberštevilka of waysnačinov,
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začenja odražati na številne načine.
09:13
and we now have farmerskmetje doing cheesesir
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Imamo kmete, ki pridelujejo sir,
09:15
and they'veoni so uppedupped theirnjihovi flocksjat and rareredko breedpasma pigsprašiči,
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gojijo stare pasme svinj,
09:16
they're doing pastiespasties and piespite and things
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delajo paštete, pite
09:18
that they would have never doneKončano before.
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in stvari, ki jih drugače nikoli ne bi.
09:20
We'veSmo got increasingnarašča markettrg stallsstojnicah sellingprodajo locallokalno foodhrano,
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Več je stojnic,
ki prodajajo lokalno hrano.
09:23
and in a surveyraziskava that locallokalno studentsštudenti did for us, 49 percentodstotkov
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V raziskavi, ki so jo za nas izvedli
lokalni študenti, je 49 odstotkov
09:27
of all foodhrano traderstrgovci in that townmesto said that theirnjihovi bottomspodaj lineline
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vseh lokalnih trgovcev s prehrano reklo,
da se je prodaja
09:30
had increasedpovečal because of what we were actuallydejansko doing.
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povečala zaradi tega, kar smo počeli.
09:32
And we're just volunteersprostovoljci and it's only an experimentposkus.
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Ampak mi smo samo prostovoljci
in to je samo eksperiment.
09:35
(LaughterSmeh)
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(Smeh)
09:37
Now, nonenič of this is rocketraketa scienceznanost.
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Nič od tega ni težko razumljivo.
09:39
It certainlyzagotovo is not cleverpameten, and it's not originaloriginal.
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Zagotovo ni niti posebno bistro,
niti originalno.
09:42
But it is joinedpridružil up, and it is inclusivevključujoč.
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A združuje in vključuje.
09:46
This is not a movementpremikanje for those people
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To ni gibanje za tiste ljudi,
09:48
that are going to sortRazvrsti themselvessami out anywayvseeno.
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ki se bodo tako ali tako sami izključili.
09:50
This is a movementpremikanje for everyonevsi.
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To je gibanje za vse.
09:53
We have a mottoMoto: If you eatjesti, you're in. (LaughterSmeh)
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Naš moto je: Če ješ, si zraven.
(Smeh)
09:57
(ApplauseAplavz)
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(Aplavz)
10:03
AcrossČez agestarost, acrossčez incomeprihodki, acrossčez culturekulturo.
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Vaša starost, prihodek
ali kultura niso pomembni.
10:08
It's been really quitečisto a rollervalj coasterželeznica experienceizkušnje,
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To je bila zelo razburljiva izkušnja,
10:11
but going back to that first questionvprašanje that we askedvprašal,
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a vrnimo se na prvo vprašanje,
10:14
is it replicablereplikacijo? Yeah. It mostnajbolj certainlyzagotovo is replicablereplikacijo.
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Je ponovljivo?
Da. Zagotovo je ponovljivo.
10:17
More than 30 townsmesta in EnglandAnglija now are spinningpredenje
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Več kot 30 mest v Angliji vrti
10:20
the IncredibleNeverjetno EdibleUžitni plateplošča.
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krožnike “Neverjetno užitno”.
10:22
WhicheverKar way they want to do it, of theirnjihovi ownlastno volitionvolji,
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Lahko delajo po lastni volji,
na kateri koli način,
10:26
they're tryingposkušam to make theirnjihovi ownlastno livesživi differentlydrugače,
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z željo po spremembi svojih življenj.
10:28
and worldwidepo vsem svetu, we'vesmo got communitiesskupnosti acrossčez AmericaAmerika
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Širom sveta imamo skupnosti v Ameriki
10:31
and JapanJaponska -- it's incredibleneverjetno, isn't it? I mean,
233
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in na Japonskem – neverjetno, kajne?
10:33
AmericaAmerika and JapanJaponska and NewNove ZealandZelandija.
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Amerika, Japonska in Nova Zelandija.
10:35
People after the earthquakepotres in NewNove ZealandZelandija visitedobiskali us
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Po potresu na Novi Zelandiji
so nas obiskali ljudje
10:38
in orderred to incorporatevključi some of this publicjavnost spiritednessspiritedness
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z namenom, da vključijo
nekaj tega skupnostnega duha
10:41
around locallokalno growingrastoče into the heartsrce of ChristchurchChristchurch.
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lokalnega gojenja
v srce Kristusove cerkve.
10:46
And nonenič of this takes more moneydenar
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Nič od tega ne zahteva več denarja,
10:48
and nonenič of this demandszahteve a bureaucracybirokracija,
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nič od tega ne zahteva več birokracije,
10:52
but it does demandpovpraševanje that you think things differentlydrugače
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zahteva pa, da misliš drugače,
10:54
and you are preparedpripravljen to bendbend budgetsproračunov and work programsprogramov
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ter da si pripravljen prirejati
proračun in delovne programe,
10:58
in orderred to createustvarite that supportivePodpora frameworkokvir
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z namenom, da se ustvari
podporno okolje,
11:00
that communitiesskupnosti can bounceOdskakati off.
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ki skupnostim omogoča viharjenje.
11:03
And there's some great ideasideje alreadyže in our patchobliž.
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Zbranih imamo že skupek odličnih idej.
11:06
Our locallokalno authorityorgan has decidedodločil to make everywherepovsod
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Lokalne oblasti so se odločile,
da bodo povsod vzpostavile
11:09
IncredibleNeverjetno EdibleUžitni, and in supportpodporo of that
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“Neverjetno užitno” in v podporo temu
11:11
have decidedodločil to do two things.
247
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so storili dve stvari:
11:13
First, they're going to createustvarite an assetsredstva registerregister of sparerezervni landzemljišče
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Prvič, uredili bodo register
proste razpoložljive zemlje,
jo vstavili v banko hrane,
tako da jo lahko skupnosti
11:16
that they'veoni so got, put it in a foodhrano bankbanka so that communitiesskupnosti
249
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2231
11:18
can use that whereverkjerkoli they livev živo,
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uporabljajo kjerkoli živijo.
11:20
and they're going to underpinpodlaga that with a licenselicenco.
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To bodo podkrepili z licenco.
11:22
And then they'veoni so said to everyvsak singlesamski one of theirnjihovi workforcedelovna sila,
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Nato bodo slehernemu od zaposlenih rekli,
11:24
if you can, help those communitiesskupnosti growrastejo,
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če lahko, naj pomagajo
tem skupnostim gojiti
11:27
and help them to maintainvzdrževati theirnjihovi spacesprostori.
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in vzdrževati njihove površine.
11:29
SuddenlyNenadoma, we're seeingvidenje actionsdejavnosti on the groundtla
255
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Nenadoma opažamo spremembe
11:31
from locallokalno governmentvlada. We're seeingvidenje this mainstreamedvključiti.
256
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s strani lokalnih oblasti.
Postali smo popularni.
11:33
We are respondingodzivanje creativelyustvarjalno at last to what RioRio demandedzahtevano
257
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Kreativno se odzivamo na zahteve Ria,
11:38
of us, and there's lots more you could do.
258
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a še vedno bi lahko storili več.
11:40
I mean, just to listseznam a fewmalo. One, please stop puttingdajanje
259
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Naj navedem le nekaj:
Prvič: prosim, nehajte postavljati
11:42
pricklykreten plantsrastline around publicjavnost buildingszgradbe. It's a wasteodpadki of spaceprostor.
260
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bodičaste rastline okoli javnih zgradb.
To je potrata prostora.
11:46
(LaughterSmeh) SecondlyDrugič, please createustvarite -- please, please createustvarite
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Drugič: prosim,
ustvarjajte užitne površine,
11:49
edibleUžitni landscapespokrajine so that our childrenotroci startZačni to walkhodi
262
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da bodo naši otroci začeli dnevno hoditi
11:52
pastpreteklost theirnjihovi foodhrano day in, day out, on our highvisoko streetsulice,
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mimo svoje hrane, ob cestah,
11:54
in our parksparki, whereverkjerkoli that mightmorda be.
264
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v parku ali kjerkoli že.
11:57
InspireNavdih locallokalno plannersnačrtovalci to put the foodhrano sitesstrani at the heartsrce
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Navdihujte lokalne prostorske načrtovalce,
da postavijo užitna območja v srca
12:00
of the townmesto and the citymesto plannačrt, not relegateodgnati them
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mest in prostorskih načrtov.
Ne odpravite jih na obrobja mest,
12:04
to the edgesrobovi of the settlementsnaselij that nobodynihče can see.
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kjer jih nihče ne vidi.
12:07
EncourageSpodbujanje all our schoolsšole to take this seriouslyresno.
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Spodbujajte vse naše šole,
da to vzamejo resno.
12:10
This isn't a seconddrugič classrazred exercisevadba.
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To ni drugorazredna vaja.
12:12
If we want to inspirenavdihni the farmerskmetje of tomorrowjutri,
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Če želimo navdušiti kmete prihodnosti,
12:15
then please let us say to everyvsak schoolšola,
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potem, prosim, povejmo vsaki šoli,
12:18
createustvarite a sensesmisel of purposenamen around the importancepomembnost
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naj ustvari občutek pomembnosti
12:22
to the environmentokolje, locallokalno foodhrano and soilstal.
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do okolja, lokalne hrane in zemlje.
12:25
Put that at the heartsrce of your schoolšola culturekulturo,
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Vstavite to v srce šolske kulture
12:27
and you will createustvarite a differentdrugačen generationgeneracije.
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in ustvarili boste drugačno generacijo.
12:30
There are so manyveliko things you can do, but ultimatelykončno
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Veliko stvari lahko naredite,
a navsezadnje,
12:32
this is about something really simplepreprosto.
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gre za nekaj zelo preprostega.
12:35
ThroughSkozi an organicekološko processproces, throughskozi
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Skozi organski proces,
12:38
an increasingnarašča recognitionpriznanje of the powermoč of smallmajhna actionsdejavnosti,
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skozi povečevanje
priznavanja moči malih akcij,
12:42
we are startingzačetek, at last, to believe in ourselvessami again,
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končno spet začenjamo verjeti vase.
12:46
and to believe in our capacityzmogljivost, eachvsak and everyvsak one of us,
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In verjeti v našo sposobnost,
da sleherni posameznik
12:50
to buildzgraditi a differentdrugačen and a kindervrtca futureprihodnost,
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lahko pomaga zgraditi
drugačno in prijaznejšo prihodnost.
12:55
and in my bookknjigo, that's incredibleneverjetno.
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Po mojem mnenju je to neverjetno.
12:57
Thank you. (ApplauseAplavz)
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Hvala.
13:01
(ApplauseAplavz)
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(Aplavz)
13:11
Thank you very much. (ApplauseAplavz)
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Najlepša hvala. (Aplavz)
Translated by Snežana Stone
Reviewed by Nika Kotnik

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ABOUT THE SPEAKER
Pam Warhurst - Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community.

Why you should listen

Pam Warhurst is the Chair of the Board of the Forestry Commission, which advises on and implements forestry policy in Great Britain. She also cofounded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan. The community has started projects like Every Egg Matters, which educates people on keeping chickens and encourages them to sell eggs to neighbors, and uses a 'Chicken Map' to connect consumers and farmers. Incredible Edible Todmorden empowers ordinary people to take control of their communities through active civic engagement.

More profile about the speaker
Pam Warhurst | Speaker | TED.com