Jaron Lanier: How we need to remake the internet
Jaron Lanier is a scientist, musician and writer best known for his work in virtual reality and his advocacy of humanism and sustainable economics in a digital context. Full bio
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I gave my first talk at TED,
very first public demonstrations
that we were facing a knife-edge future
of our technology
we'd eventually destroy ourselves.
and nothing else.
that recognition of the possible darkness
a way to transcend it
with a rather horrifying line, which is,
a culture around technology
from committing mass suicide."
as being one and the same
infinitely creative future.
that that alternative of creativity
new depth, new meaning,
new ways to coordinate,
new ways to raise children,
we'd have this new thing
making the thing you experienced
making symbols to refer to things.
and it's one I still believe in,
of how it could also turn out.
from before I was even born,
he described the potential
that would be gathering data from people
to those people in real time
statistically, in a Skinner box,
where he says,
as a thought experiment --
this isn't a quote --
on them all the time,
feedback based on what they did,
of behavior modification.
could not face its problems.
only a thought experiment,
is technologically infeasible.
it's what we have created,
if we are to survive.
a very particular mistake,
lefty, socialist mission about it,
that have been done,
must be purely public,
cannot afford it,
this terrible inequity.
to deal with that.
you can have public libraries.
this is an exception.
that's what we want.
like the Wikipedia, for instance,
that was completely incompatible,
we loved this Nietzschean myth
still has a hold on us, as well.
power of the tech entrepreneur.
when everything's free?
one solution back then,
was born free, with ads,
your local dentist or something.
more and more efficient and cheaper.
where people study them,
who use these systems
and got cleverer and cleverer.
had worried it might.
social networks anymore.
I think it's one of these empires.
of bad people who've done a bad thing.
of a globally tragic,
just another layer of detail
whether it's a rat or a dog or a person,
it might be candy and electric shocks.
it's symbolic punishment and reward.
just with the bell, just with the symbol.
function as the punishment and reward.
the feeling of these things.
and it's being repeated."
"Oh my God, they don't like me,
is more popular, oh my God."
very common feelings,
that you get caught in this loop.
by many of the founders of the system,
of the methods of behaviorism,
of positive and negative stimuli.
the academic world for a while,
is that whether positive stimuli
in different circumstances,
behavior modification empires
from their spends
if they're not spending,
and then they do more of that.
more to the negative emotions,
that rise faster, right?
even well-intentioned players
is advertising toothpaste
of the negative people,
amplified by the system.
to make the world suddenly nice
to ruin those things.
we've gotten ourselves into.
with great difficulty,
those who could afford to,
you'd pay for social networking.
Maybe with a subscription fee,
and you're thinking,
for these things.
of something that just happened.
were formulating their free idea,
also believed that in the future,
would be created in the same way,
like Netflix, Amazon, HBO,
We'll give you give you great TV."
called "peak TV," right?
things get better.
of "peak social media."
you can get really useful,
instead of cranks.
to get factual information,
paranoid conspiracy theories.
the Googles and the Facebooks,
to punish Silicon Valley.
on behavior modification and spying
endlessly with all of these companies,
because they're hooked.
just like their own users.
a big corporation that way.
in the benefit of the shareholders
to figure it out.
can survive unless we fix this.
wish to communicate,
is if it's financed by a third person
if the companies won't change,
ABOUT THE SPEAKERJaron Lanier - Scientist, musician, visual artist, author
Jaron Lanier is a scientist, musician and writer best known for his work in virtual reality and his advocacy of humanism and sustainable economics in a digital context.
Why you should listen
Jaron Lanier is interested in the idea that virtual reality might help us notice the magic of ordinary reality and the idea that paying people for the data that is now taken from them might be the best path to a sustainable, dignified future economy.
Lanier's 1980s start-up created the first commercial VR products and introduced avatars, multi-person virtual world experiences and prototypes of major VR applications such as surgical simulation. Lanier coined or popularized the terms "virtual reality" and "mixed reality." He recently released a new book, Dawn of the New Everything: Encounters with Reality and Virtual Reality. Both of his previous books, Who Owns the Future? and You Are Not a Gadget are international bestsellers. His most recent book (May 29, 2018) is entitled Ten Arguments for Deleting Your Social Media Accounts Right Now.
Lanier was a mainstay of the earliest TED conferences; he still thinks of TED as a charming little gathering.
Jaron Lanier | Speaker | TED.com