Andreas Ekström: The moral bias behind your search results
Andreas Ekström - Author and journalist
Andreas Ekström describes the power structures of the digital revolution. Full bio
and talk to students,
of choice for you?
the same three answers.
that's why I Google, too.
and my reply to that is usually,
of interesting alternatives."
her or his hand and say,
the best, unbiased search result."
unbiased search result.
that idea of the unbiased search result
for and appreciation of Google.
is almost an impossibility.
just a little bit, on a basic principle
that we sometimes seem to forget.
to Google something,
"Am I looking for an isolated fact?"
of a water molecule?
who are this close to proving
among those things.
to these isolated facts.
just a little bit and ask something like,
an Israeli-Palestine conflict?"
for a singular fact anymore,
complicated and delicate.
or 100 facts to the table
"Yes, these are all true."
gay or straight,
to me than that."
to argue, to form society.
we need to filter all our facts here,
and parents and children
is a poor help to achieve.
just to show you why it's so hard
objective knowledge --
queries, search queries.
result, more or less.
not even the President.
to achieve this, but quite simply,
more than anything.
under the picture on each website?
under the picture?
it's actually her on there.
uploaded to the website.
Clint Eastwood in the picture.
a search result like this -- almost.
was the victim of a racist campaign,
through her search results.
widely over the Internet
to look like a monkey.
very, very purposefully,
"Michelle Obama" in the caption
as "MichelleObama.jpeg," or the like.
the search result.
for "Michelle Obama" in 2009,
showed up among the first results.
every hour, every day.
for that this time,
and it's a bad search result
and clean that up manually.
some code and fix it,"
thinks that was a bad idea.
a couple of government buildings
right now in Oslo, Norway
to the island of Utøya
this act of terror as two steps,
the buildings and he shot those kids.
he shot those kids,
for the world to Google him.
all three steps equally well.
who immediately understood this,
in Stockholm, named Nikke Lindqvist.
in social media, on his blog and Facebook.
this guy wants right now,
can protest against what he did
in his search results."
on your websites, on your blogs.
name in the caption,
the picture file "Breivik.jpeg."
the face of the terrorist."
against Michelle Obama,
against Anders Behring Breivik worked.
the July 22 events from Sweden,
high up in the search results,
didn't intervene this time.
clean those search results up.
between these two happenings here?
what happened to Michelle Obama
to Anders Behring Breivik?
and not in the other.
is an honorable person, that's why,
is a despicable person.
power-player in the world
we don't believe in you.
You're true, you're false.
that behind every algorithm
out not only to Google,
of code around the world.
your own personal bias.
we've reached a point in time
together again, tighter:
that that wonderfully seductive idea
About the speaker:Andreas Ekström - Author and journalist
Andreas Ekström describes the power structures of the digital revolution.
Why you should listen
Andreas Ekström is staff writer at Sydsvenskan, a daily morning paper in Malmö, Sweden.
His passion is educating for digital equality, and he has a vision for a world in which we share the wealth -- not only financially, but also in terms of knowledge and power. Andreas is the author of six books, a columnist and a commentator, and he often lectures and leads seminars on the digital revolution.
Andreas Ekström | Speaker | TED.com