Per Espen Stoknes: How to transform apocalypse fatigue into action on global warming
Per Espen Stoknes - Psychologist, economist
Per Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other. Full bio
in solving global warming?
two short experiments with you all.
if you feel any difference as I speak.
carbon dioxide levels,
to meet the two-degree target
under a blazing sun.
to cut emissions, three years.
in a boiling earth, a hellhole.
of speaking make you feel?
or just confused?
in solving global warming?
of communicating work?
to dealing with climate disruptions
of psychology and social science,
into the five inner defenses
coming straight at them,
far away in space --
think gigatons and centuries.
about nearer things,
to avoid this topic altogether.
climate change communications,
still use disaster framings,
a kind of apocalypse fatigue,
contributes to global warming,
drive, fly, eat beef --
cognitive dissonance sets in.
a much bigger car than I do."
doesn't amount to anything
to doubt climate science itself.
climate is always changing."
make us all feel better,
flying from Oslo to New York
want to move on to denial.
about climate disruptions,
from lack of intelligence or knowledge.
of some troubling knowledge,
a kind of double life,
conservative values, for instance,
ought to expand even further.
to believe that science.
values, for instance,
and small government
will trust that science less.
how these five D's kill engagement,
how we can flip these five defenses
for what does work.
near, personal and urgent
by spreading social norms
this from rooftop solar panels.
to neighbor like a virus.
creating the new normal.
as being really about human health,
as being about new tech opportunities,
are seeing an amazing growth.
the three million jobs mark.
in order to create engagement,
is reduced a little,
a big difference for food waste.
of smart nudges like this.
as more behaviors are nudged.
that visualize our progress.
with our problem-solving.
share this well is called Ducky.
your team or company is doing,
of where we all want to go,
of the heroes and heroines
making real change happen.
of electrifying all transport,
spearheading this is Christina Bu.
Vehicle Association for years
have also announced plans
how enthusiastic EV owners
to friends and neighbors
from story back to social.
that individual solutions
to solving climate alone,
stronger bottom-up support
of communicating climate with you.
about some abstract, distant climate
right now in your nostrils.
and the cosmos it shields us from,
is only like five to seven miles thin,
of the same argon atoms
fluctuating, unsettled film,
protected and held.
for water and for life as we know it,
the blue ocean and black eternity,
all the billions of tons of water
for feeling fear and despair,
today's sorry state and losses
with sober eyes and determination.
of abstractions and doomism,
the reversing of global warming.
in what we are as humans:
About the speaker:Per Espen Stoknes - Psychologist, economist
Per Espen Stoknes weaves together psychology and economics in imaginative ways, often revolving around our human relationships to the natural world and to each other.
Why you should listen
Are humans inevitably short-term? This question has guided Per Espen Stoknes's research over the last decades, from psychology through economics to strategic business scenarios. But gradually, he's reframed it into a more positive twist: Under what conditions will humans take action for the long term in their everyday behaviors?
Stoknes works as the director for Center for Green Growth at the Norwegian Business School in Oslo. He's received several "Best Professor" awards for his original teaching style. As both an economist, author and psychologist, he's been working closely with organizational and business leaders throughout Scandinavia, the European Union as well as the Americas and Asia. In 2017-2018 he’s representing the Green Party in the Norwegian parliament.
His latest book is What We Think About When We Try Not To Think About Global Warming, which won the American Libraries Association’s "Outstanding Academic Title" award for 2015.
Educated as a psychologist at the University of Oslo, Stoknes has since supplemented this with studies in organizational theory, philosophy and a PhD in economics. He has worked both as a clinical psychologist and strategy consultant, bringing imagination and creative expression into these spheres.
A popular speaker throughout Scandinavia, Stoknes lives in central Oslo. But he heads off to northern mountains or to his forest cabin in order to feel the free winds and get awe-struck as often as occasion allows.
Per Espen Stoknes | Speaker | TED.com