ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
Full Spectrum Auditions

Joe Sabia: The technology of storytelling

Joe Sabia : La technologie de la narration

Filmed:
1,352,099 views

Le conteur sur iPad Joe Sabia nous présente Lothar Meggendorfer, un inventeur qui, au siècle dernier, a créé une technologie narrative audacieuse : le livre animé. Sabia démontre comment les nouvelles technologies nous ont toujours aidés à raconter nos propres histoires, depuis les murs des grottes à son propre iPad sur scène.
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
Ladies and gentlemen, gather around.
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Mesdames et messieurs, approchez-vous.
00:17
I would love to share with you a story.
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J'aimerais partagez une histoire avec vous.
00:20
Once upon a time
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Il était une fois,
00:22
in 19th century Germany,
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dans l'Allemagne du 19e siècle,
00:24
there was the book.
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le livre.
00:26
Now during this time,
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À cette époque,
00:28
the book was the king of storytelling.
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le livre était le roi de la narration.
00:30
It was venerable.
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Il était vénérable.
00:32
It was ubiquitous.
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Il était omniprésent.
00:34
But it was a little bit boring.
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Mais, il était un peu ennuyant.
00:38
Because in its 400 years of existence,
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Parce que, en 400 ans d'existence,
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storytellers never evolved the book
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les narrateurs n'avaient jamais fait évoluer le livre
00:43
as a storytelling device.
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en tant que technique servant à raconter une histoire.
00:45
But then one author arrived,
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C'est à ce moment qu'un auteur est arrivé
00:47
and he changed the game forever.
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et a changé les règles à jamais.
00:51
(Music)
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(Musique)
00:53
His name was Lothar,
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Il s'appelait Lothar,
00:55
Lothar Meggendorfer.
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Lothar Meggendorfer.
00:58
Lothar Meggendorfer put his foot down,
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Lothar Meggendorfer a mis son pied à terre,
01:01
and he said, "Genug ist genug!"
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et il a dit: "Genug ist genug !"
01:07
He grabbed his pen,
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Il a attrapé son crayon,
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he snatched his scissors.
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il a ramassé ses ciseaux.
01:11
This man refused to fold to the conventions of normalcy
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Cet homme refusait de se plier aux conventions de la normalité
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and just decided to fold.
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et il a décidé de seulement plier.
01:15
History would know Lothar Meggendorfer
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L'Histoire connaîtrait désormais Lothar Meggendorfer
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as -- who else? --
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comme - qui d'autre ? -
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the world's first true inventor
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le premier vrai inventeur au mohnde
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of the children's pop-up book.
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du livre animé pour enfants.
01:24
(Music)
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(Musique)
01:26
For this delight and for this wonder,
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Pour cet enchantement et pour cette merveille,
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people rejoiced.
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le peuple se réjouit.
01:30
(Cheering)
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(Acclamations)
01:33
They were happy because the story survived,
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Ils étaient heureux parce l'histoire avait survécu,
01:36
and that the world would keep on spinning.
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et que le monde continuerait de tourner.
01:38
Lothar Meggendorfer wasn't the first
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Lotha Meggendorfer n'était pas le premier
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to evolve the way a story was told,
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à faire évoluer la façon dont une histoire était racontée
01:42
and he certainly wasn't the last.
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et il n'était certainement pas le dernier.
01:44
Whether storytellers realized it or not,
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Que les raconteurs d'histoires l'aient réalisé ou pas,
01:46
they were channeling Meggendorfer's spirit
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ils canalisaient l'esprit de Meggendorfer
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when they moved opera to vaudville,
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quand ils ont fait passer l''Opéra au Vaudeville,
01:53
radio news to radio theater,
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les nouvelles radio en radio-théâtre,
01:56
film to film in motion
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la pellicule en film,
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to film in sound, color, 3D,
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en film avec son, couleurs, 3D,
02:02
on VHS and on DVD.
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sur VHS et sur DVD.
02:04
There seemed to be no cure for this Meggendorferitis.
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Il semblait qu'il n'y avait aucun remède pour cette Meggendorferite.
02:07
And things got a lot more fun when the Internet came around.
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Et les choses sont devenues encore plus amusantes lors qu'Internet est arrivé.
02:10
(Laughter)
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(Rires)
02:12
Because, not only could people broadcast their stories throughout the world,
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Parce que non seulement les gens pouvaient diffuser leurs histoires à travers le monde,
02:15
but they could do so
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mais ils pouvaient le faire
02:17
using what seemed to be an infinite amount of devices.
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en utilisant ce qui semblait être une quantité infinie de techniques.
02:20
For example, one company
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Par exemple, une compagnie
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would tell a story of love
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allait raconter une histoire d'amour
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through its very own search engine.
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à travers son propre moteur de recherche.
02:30
One Taiwanese production studio
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Un studio de production taïwanais
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would interpret American politics in 3D.
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allait interpréter la politique américaine en 3D.
02:35
(Laughter)
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(Rires)
02:40
And one man would tell the stories of his father
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Et un homme, allait raconter l'histoire de son père
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by using a platform called Twitter
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en utilisant une plate-forme appelée Twitter
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to communicate the excrement his father would gesticulate.
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pour communiquer les excréments que sont père gesticulait.
02:49
And after all this, everyone paused;
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Après tout ça, tous ont fait une pause ;
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they took a step back.
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ils se sont reculés d'un pas.
02:53
They realized that, in 6,000 years of storytelling,
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Ils ont réalisé qu'en 6 000 ans de narration,
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they've gone from depicting hunting on cave walls
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ils étaient passé de représenter la chasse sur les murs d'une grotte,
03:00
to depicting Shakespeare on Facebook walls.
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à représenter Shakespeare sur les murs Facebook.
03:04
And this was a cause for celebration.
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Et ça, il y avait de quoi le fêter.
03:07
The art of storytelling has remained unchanged.
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L'art de la narration demeure inchangé.
03:09
And for the most part, the stories are recycled.
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Et, en grande partie, les histoires sont recyclées.
03:12
But the way that humans tell the stories
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Mais la façon dont l'homme raconte ces histoires
03:14
has always evolved
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a toujours évoluée
03:16
with pure, consistent novelty.
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avec une innovation pure, constante.
03:19
And they remembered a man,
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Et ils se sont souvenus d'un homme,
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one amazing German,
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un incroyable allemand,
03:24
every time a new storytelling device
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chaque fois qu'une nouvelle technique de narration
03:28
popped up next.
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s'animait.
03:30
And for that,
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Et pour ça,
03:32
the audience --
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le public -
03:34
the lovely, beautiful audience --
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l'adorable, magnifique public -
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would live happily ever after.
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vécu heureux, à jamais.
03:39
(Applause)
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(Applaudissements)
Translated by noemi rouleau
Reviewed by Elisabeth Buffard

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com