ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
Full Spectrum Auditions

Joe Sabia: The technology of storytelling

Joe Sabia: Teknologi mendongeng

Filmed:
1,352,099 views

Si pendongeng dengan menggunakan iPad, Joe Sabia, memperkenalkan Lothar Meggendorfer, seorang penemu yang pada abad yang lalu menciptakan teknologi terobosan dalam mendongeng: buku sembul/lipat. Sabia menunjukkan bagaimana teknologi baru selalu membantu kita dalam menceritakan kisah kita sendiri, mulai dari dengan menggunakan lukisan di gua batu sampai dengan iPad-nya di atas panggung.
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
LadiesWanita and gentlemenTuan-tuan, gathermengumpulkan around.
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Para hadirin, harap berkumpul.
00:17
I would love to shareBagikan with you a storycerita.
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Saya ingin berbagi cerita dengan Anda.
00:20
OnceSekali uponatas a time
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Pada suatu ketika
00:22
in 19thth centuryabad GermanyJerman,
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di abad ke-19 di Jerman,
00:24
there was the bookBook.
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ada buku.
00:26
Now duringselama this time,
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Pada zaman itu,
00:28
the bookBook was the kingraja of storytellingmendongeng.
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buku adalah raja dalam hal mendongeng.
00:30
It was venerableMulia.
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Buku itu sangat disanjung
00:32
It was ubiquitousdi mana-mana.
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dan dapat ditemukan di mana-mana
00:34
But it was a little bitsedikit boringmembosankan.
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Tetapi sedikit membosankan.
00:38
Because in its 400 yearstahun of existenceadanya,
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Karena selama 400 tahun keberadaannya,
00:41
storytellerspendongeng never evolvedberevolusi the bookBook
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para pendongeng tidak pernah mengembangkannya lebih jauh
00:43
as a storytellingmendongeng devicealat.
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sebagai alat untuk mendongeng.
00:45
But then one authorpenulis arrivedtiba,
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Tetapi kemudian muncullah seorang penulis
00:47
and he changedberubah the gamepermainan foreverselama-lamanya.
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dan dia mengubah kisah ini selamanya.
00:51
(MusicMusik)
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(Musik)
00:53
His namenama was LotharLothar,
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Namanya adalah Lothar,
00:55
LotharLothar MeggendorferMeggendorfer.
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Lothar Meggendorfer.
00:58
LotharLothar MeggendorferMeggendorfer put his footkaki down,
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Lothar Meggendorfer menghentakkan kakinya,
01:01
and he said, "GenugGenug istIST genuggenug!"
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dan berkata, "Sudah cukup!"
01:07
He grabbedmeraih his penpena,
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Dia mengambil penanya,
01:09
he snatchedmenyambar his scissorsgunting.
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menyambar guntingnya.
01:11
This man refusedmenolak to foldmelipat to the conventionsKonvensi of normalcynormal
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Pria ini menolak untuk melipat dengan cara konvensional
01:13
and just decidedmemutuskan to foldmelipat.
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dan memutuskan untuk melipatnya.
01:15
HistorySejarah would know LotharLothar MeggendorferMeggendorfer
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Sejarah kemudian mencatat Lothar Meggendorfer
01:17
as -- who elselain? --
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sebagai -- siapa lagi kalau bukan --
01:19
the world'sdunia first truebenar inventorpenemu
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penemu sebenarnya
01:21
of the children'sanak-anak pop-upmuncul bookBook.
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dari buku sembul/lipat anak-anak.
01:24
(MusicMusik)
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(Musik)
01:26
For this delightmenyenangkan and for this wonderbertanya-tanya,
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Karena kepuasan dan keajaiban ini,
01:28
people rejoicedbersukacita.
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orang-orang bersuka ria.
01:30
(CheeringSorak-sorai)
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(Sorak-sorai)
01:33
They were happysenang because the storycerita survivedselamat,
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Mereka bahagia karena cerita itu bisa terus hidup,
01:36
and that the worlddunia would keep on spinningpemintalan.
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dan dunia akan terus berputar.
01:38
LotharLothar MeggendorferMeggendorfer wasn'ttidak the first
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Lothar Meggendorfer bukanlah orang yang pertama
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to evolveberkembang the way a storycerita was told,
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mengembangkan cara mendongeng
01:42
and he certainlypasti wasn'ttidak the last.
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dan tentu saja bukan yang terakhir.
01:44
WhetherApakah storytellerspendongeng realizedmenyadari it or not,
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Entah mereka menyadarinya ataupun tidak,
01:46
they were channelingpenyaluran Meggendorfer'sMeggendorfer's spiritsemangat
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para pendongeng sedang menyalurkan semangat Meggendorfer
01:48
when they movedterharu operaopera to vaudvillevaudville,
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tatkala mereka memindahkan opera ke gelanggang akrobat
01:53
radioradio newsberita to radioradio theaterteater,
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berita radio ke teater radio
01:56
filmfilm to filmfilm in motiongerakan
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film ke film bergerak
01:59
to filmfilm in soundsuara, colorwarna, 3D,
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ke film dengan suara, gambar, 3 dimensi
02:02
on VHSVHS and on DVDDVD.
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dalam kemasan VHS dan kemudian DVD
02:04
There seemedtampak to be no curemenyembuhkan for this MeggendorferitisMeggendorferitis.
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Tampaknya, para ahli waris semangat Meggendorferitis ini tidak dapat dihentiikan,
02:07
And things got a lot more funmenyenangkan when the InternetInternet camedatang around.
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Dan banyak hal menjadi jauh lebih menyenangkan ketika Internet muncul.
02:10
(LaughterTawa)
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(Tertawa)
02:12
Because, not only could people broadcastSiaran theirmereka storiescerita throughoutsepanjang the worlddunia,
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Karena orang tidak hanya dapat menyiarkan kisah-kisah mereka ke seluruh dunia
02:15
but they could do so
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tetapi juga dapat melakukannya
02:17
usingmenggunakan what seemedtampak to be an infinitetak terbatas amountjumlah of devicesperangkat.
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dengan menggunakan berbagai perangkat yang tampak tidak ada habisnya.
02:20
For examplecontoh, one companyperusahaan
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Contohnya, sebuah perusahaan
02:23
would tell a storycerita of love
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menceritakan sebuah kisah cinta
02:25
throughmelalui its very ownsendiri searchpencarian enginemesin.
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melalui mesin pencarinya sendiri
02:30
One TaiwaneseTaiwan productionproduksi studiostudio
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Sebuah studio produksi dari Taiwan
02:32
would interpretmenafsirkan AmericanAmerika Serikat politicspolitik in 3D.
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menafsirkan politik Amerika Serikat dalam animasi 3 dimensi
02:35
(LaughterTawa)
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(Tertawa)
02:40
And one man would tell the storiescerita of his fatherayah
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Dan seorang pria menuturkan kisah-kisah tentang ayahnya
02:44
by usingmenggunakan a platformperon calledbernama TwitterTwitter
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dengan menggunakan perangkat bernama Twitter
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to communicatemenyampaikan the excrementkotoran his fatherayah would gesticulategesticulate.
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menuturkan bualan yang dilakukan ayahnya dengan gerak-gerik tangannya
02:49
And after all this, everyonesemua orang pausedberhenti sebentar;
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Dan setelah semuanya ini, setiap orang berdiam sejenak
02:51
they tookmengambil a steplangkah back.
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mengambil satu langkah mundur
02:53
They realizedmenyadari that, in 6,000 yearstahun of storytellingmendongeng,
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Dan menyadari bahwa dalam sejarah mendongeng yang sudah 6000 tahun ini,
02:56
they'vemereka sudah gonepergi from depictingmenggambarkan huntingberburu on cavegua wallsdinding
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mereka telah beralih dari melukiskan perburuan di dinding gua
03:00
to depictingmenggambarkan ShakespeareShakespeare on FacebookFacebook wallsdinding.
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menjadi mengisahkan Shakespeare di dinding Facebook
03:04
And this was a causesebab for celebrationPerayaan.
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Dan kita perlu bersukacita karena kemajuan ini.
03:07
The artseni of storytellingmendongeng has remainedtetap unchangedtidak berubah.
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Seni mendongeng tidaklah berubah
03:09
And for the mostpaling partbagian, the storiescerita are recycleddidaur ulang.
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Dan sebagain besarnya, cerita-cerita itu dikisahkan ulang.
03:12
But the way that humansmanusia tell the storiescerita
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Tetapi cara manusia menyampaikan cerita
03:14
has always evolvedberevolusi
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selalu berkembang
03:16
with puremurni, consistentkonsisten noveltykebaruan.
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dengan kebaruan yang murni dan konsisten
03:19
And they rememberedingat a man,
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Dan mereka senantiasa mengingat seorang pria
03:21
one amazingmenakjubkan GermanJerman,
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seorang Jerman yang menakjubkan
03:24
everysetiap time a newbaru storytellingmendongeng devicealat
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setiap kali perangkat baru dalam mendongeng
03:28
poppedmuncul up nextberikutnya.
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memunculkan perangkat baru berikutnya.
03:30
And for that,
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Dan karena itu,
03:32
the audiencehadirin --
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para hadirin -
03:34
the lovelymenyenangkan, beautifulindah audiencehadirin --
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hadirin yang indah dan rupawan --
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would livehidup happilybahagia ever after.
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akan hidup bahagia selamanya.
03:39
(ApplauseTepuk tangan)
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(Tepuk tangan)
Translated by Agustinus Tukan
Reviewed by Antonius Yudi Sendjaja

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com