ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com
TEDYouth 2013

McKenna Pope: Want to be an activist? Start with your toys

McKenna Pope: Želiš biti aktivist? Počni s igračkama

Filmed:
1,022,732 views

Mlađi brat McKenne Pope volio je kuhati, ali nije htio koristiti Easy-Bake Oven -- jer je to igračka za curice. Tako je sa 13 godina, Pope započela online peticiju da američka tvornica igračaka Hasbro promijeni svoju ružičasto - ljubičastu shemu boja na klasičnoj igrački, te da uključi dječake u svoj TV marketing. U ovom srčanom govoru, Pope se zalaže za igračke koje nisu određene prema rodu i daje poziv na akciju svoj djeci koja se osjećaju bespomoćna.
- Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio

Double-click the English transcript below to play the video.

00:12
I'm McKennaMcKenna PopePapa. I'm 14 yearsgodina oldstar,
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Zovem se McKenna Pope.
Imam 14 godina,
00:15
and when I was 13, I convinceduvjeren
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a kada sam imala 13 godina, uvjerila sam
00:17
one of the largestnajveći toyigračka companiestvrtke,
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jednu od najvećih svjetskih tvornica,
00:18
toymakerstoymakers, in the worldsvijet, HasbroHasbro,
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proizvođače igračaka Hasbro,
00:21
to changepromijeniti the way that they marketedprodali
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da promjene način oglašavanja
00:23
one of theirnjihov mostnajviše best-sellingnajprodavaniji productsproizvodi.
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jednog od najbolje prodavanih proizvoda.
00:25
So allowdopustiti me to tell you about it.
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Pričat ću vam o tome.
00:26
So I have a brotherbrat, GavinGavin.
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Imam brata, Gavina.
00:28
When this wholečitav shebangstvar happeneddogodilo, he was fourčetiri.
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Ovo je počelo kada je imao četiri godine.
00:30
He lovedvoljen to cookkuhati.
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Volio je kuhati.
00:32
He was always gettinguzimajući ingredientsSastojci out of the fridgehladnjak
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Uvijek je uzimao različite
sastojke iz frižidera
00:34
and mixingmiješanje them into these, needlessnepotrebno to say,
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i mješao ih u te,
nema potrebe naglašavati,
00:36
uneatableuneatable concoctionspreparata,
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nejestive mješavine,
00:38
or makingizrađivanje invisiblenevidljiv macaroniMakaroni and cheesesir.
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ili je pak pripremao nevidjive
makarone sa sirom.
00:41
He wanted to be a chefkuhar really badlyLoše.
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Jako je želio postati kuharom.
00:44
And so what better giftdar for a kiddijete
who wanted to be a chefkuhar
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I tako, što je mogao biti bolji poklon
za dječaka koji želi biti kuhar
00:47
than an Easy-BakeJednostavno ispeći OvenPećnica. Right?
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nego Easy-Bake Pećnica. Zar ne?
00:49
I mean, we all had those when we were little.
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Svi smo mi imali to kad smo bili mali.
00:51
And he wanted one so badlyLoše.
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A on ju je silno želio.
00:53
But then he startedpočeo to realizeostvariti something.
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Ali tada je primijetio nešto.
00:56
In the commercialsreklama, and on the
boxeskutije for the Easy-BakeJednostavno ispeći OvensPećnice,
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U reklamama i na
kutijama za Easy-Bake Pećnice,
01:00
HasbroHasbro marketedprodali them specificallyposebno to girlsdjevojke.
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Hasbro ju je prodavao
isključivo djevojčicama.
01:03
And the way that they did this
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To su činili tako da su
01:04
was they would only featuresvojstvo girlsdjevojke
on the boxeskutije or in the commercialsreklama,
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na omotima ili u reklamama
prikazivali samo slike djevojčica,
01:07
and there would be floweryCvjetni printsispisuje all over the ovenspećnice
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i pećnica je bila prekrivena cvjetićima
01:10
and it would be in brightsvijetao pinkružičasta and purplepurpurna boja,
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i sve je bilo živo ružicasto i ljubičasto,
01:13
very gender-specificrodnih colorsboje to femalesženke, right?
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boje namijenjene djevojčicama, zar ne?
01:16
So it kindljubazan of was sendingslanje a messageporuka
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Tako da su slali poruku
01:19
that only girlsdjevojke are supposedtrebala to cookkuhati; boysdječaci aren'tnisu.
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da su samo djevojčice kuharice,
a dječaci to nisu.
01:22
And this discouragedobeshrabreni my brotherbrat a lot.
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To je jako obeshrabrilo mojega brata.
01:23
He thought that he wasn'tnije
supposedtrebala to want to be a chefkuhar,
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Mislio je da nije u redu
da želi postati kuhar,
01:27
because that was something that girlsdjevojke did.
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jer je to samo za djevojčice.
01:29
GirlsDjevojke cookedkuhan; boysdječaci didn't,
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Djevojčice kuhaju; dječaci ne,
01:30
or so was the messageporuka that HasbroHasbro was sendingslanje.
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ili je to bila poruka koju je Hasbro slao.
01:33
And this got me thinkingmišljenje,
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To me je ponukalo da razmislim.
01:35
God, I wishželja there was a way that I could changepromijeniti this,
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Bože, tako bih htjela
da postoji način da to promijenim,
01:37
that could I have my voiceglas heardčuo by HasbroHasbro
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da se moj glas čuje u Hasbro-u
01:40
so I could askpitati them and tell them
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tako da ih pitam i kažem im
01:42
what they were doing wrongpogrešno
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što rade krivo
01:43
and askpitati them to changepromijeniti it.
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i zamolim ih da to promijene.
01:44
And that got me thinkingmišljenje about a websiteweb stranica
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Tako sam se sjetila jednog websitea
01:46
that I had learnednaučeno about a fewnekoliko monthsmjeseci priorprije
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koji sam otkrila par mjeseci prije
01:48
calledzvao ChangePromjena.orgorg.
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koji se zove Change.org.
01:49
ChangePromjena.orgorg is an onlinena liniji petition-sharingPeticija-dijeljenje platformplatforma
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Change.org je stranica
za dijeljenje online peticija
01:53
where you can createstvoriti a petitionpeticija and sharePodjeli it
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gdje stvorite peticiju i dijelite ju
01:55
acrosspreko all of these socialsocijalni mediamedia networksmreže,
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preko svih društvenih mreža,
01:57
throughkroz FacebookFacebook, throughkroz TwitterTwitter,
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preko Facebooka, Twittera,
01:59
throughkroz YouTubeMladost, throughkroz RedditReddit, throughkroz TumblrTumblr,
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preko YouTubea, Reddita, Tumblr-a,
02:00
throughkroz whateveršto god you can think of.
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bilo kojim putem kojeg se možete sjetiti.
02:02
And so I createdstvorio a petitionpeticija
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I tako sam stvorila peticiju
02:04
alonguz with the YouTubeMladost videovideo
that I addeddodano to the petitionpeticija
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zajedno sa YouTube videom koji sam dodala peticiji
02:07
basicallyu osnovi askingtraži HasbroHasbro
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zapravo tražeći od Hasbro-a
02:09
to changepromijeniti the way that they marketedprodali it,
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promjeni način prodaje,
da promijeni način na koji su oglašavali,
02:11
in featuringkoji sadrži boysdječaci in the commercialsreklama, on the boxeskutije,
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da prikažu dječake u
reklamama, na kutijama,
02:14
and mostnajviše of all creatingstvaranje them
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i najviše od svega da koriste
02:16
in lessmanje gender-specificrodnih colorsboje.
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manje spolno specifične boje.
02:19
So this petitionpeticija startedpočeo to take off --
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Ova peticija je dobila zamah --
02:23
humongouslyhumongously fastbrzo, you have no ideaideja.
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užasnom brzinom, ne možete pojmiti.
02:26
I was gettinguzimajući interviewedintervjuiran by
all these nationalnacionalna newsvijesti outletsProdajna mjesta
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Počele su me intervjuirati
nacionalne vijesti
02:29
and presstisak outletsProdajna mjesta, and it was amazingnevjerojatan.
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i tisak, i bilo je zadivljujuće.
02:33
In threetri weeksTjedni, maybe threetri and a halfpola,
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Za nekih tri, tri i pol tjedna,
02:35
I had 46,000 signaturesPotpisi on this petitionpeticija.
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imala sam 46000 potpisa na ovoj peticiji.
02:40
(ApplausePljesak)
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(Pljesak)
02:42
Thank you.
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Hvala vam.
02:44
So, needlessnepotrebno to say, it was crazylud.
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Ne treba ni reći da je bilo ludo.
02:47
EventuallyNa kraju, HasbroHasbro themselvesse
invitedpozvan me to theirnjihov headquarterszapovjedništvo
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Na koncu, Hasbro me pozvao u sjedište
02:51
so they could go and unveilskinuti veo
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kako bi mi pokazali
02:53
theirnjihov newnovi Easy-BakeJednostavno ispeći OvenPećnica productproizvod to me
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njihovu novu Easy-Bake Pećnicu
02:55
in blackcrno, silversrebro and blueplava.
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u crnoj, srebrnoj i plavoj boji.
02:57
It was literallydoslovce one of the bestnajbolje momentstrenutke of my life.
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Bili su to doslovno najljepši
trenutci mog života.
03:00
It was like &quotquot;WillyWilly WonkaWonka and the ChocolateČokolada FactoryTvornica.&quotquot;
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Osjećala sam se poput
"Willy Wonke i Tvornice Čokolade".
03:02
That thing was amazingnevjerojatan.
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Ta stvar je bila odlična.
03:04
What I didn't realizeostvariti at the time, howevermeđutim,
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U tom trenutku nisam shvaćala,
03:06
was that I had becomepostati an activistaktivista,
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da sam postala aktivist,
03:08
I could changepromijeniti something,
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i da mogu nešto promijeniti,
03:09
that even as a kiddijete, or maybe
even especiallyposebno as a kiddijete,
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da čak i dijete, ili možda
posebno kao dijete,
03:12
my voiceglas matteredNije važno, and your voiceglas matterspitanja too.
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moj glas nešto znači,
i vaš glas znači također.
03:15
I want to let you know it's not going to be easylako,
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Želim vam reći da neće biti lako,
03:17
and it wasn'tnije easylako for me,
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i nije bilo lako ni meni,
03:18
because I facedsuočeni a lot of obstaclesprepreke.
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jer sam se suočila s mnogim preprekama.
03:21
People onlinena liniji, and sometimesponekad even in realstvaran life,
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Ljudi na Internetu,
a ponekad i u stvarnom životu,
03:24
were disrespectfulbez poštovanja to me and my familyobitelj,
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nisu imali poštovanja prema
meni i mojoj obitelji,
03:27
and talkedRazgovarao about how the wholečitav
thing was a wastegubljenje of time,
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i pričali su kako je to gubljenje vremena,
03:30
and it really discouragedobeshrabreni me.
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i to me obeshrabrivalo.
03:31
And actuallyzapravo, I have some examplesprimjeri,
because what's better revengeosveta
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I, imam nekoliko primjera,
jer što je bolja osveta
03:35
than displayingprikazivanje theirnjihov idiocyidiotizam?
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nego prokazati njihovu glupost?
03:37
So, let's see.
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Pa pogledajmo.
03:39
From userkorisnik nameime LiquidsoreLiquidsore29 --
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Od korisnika Liquidsore29 --
03:42
interestingzanimljiv userkorisnik namesimena we have here—
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zanimljiva korisnička imena imamo ovdje --
03:44
&quotquot;DisgustingOdvratno liberalliberalni momsmame makingizrađivanje theirnjihov sonssinovi gayhomoseksualac.&quotquot;
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"Odvratne libelarne majke čine
svoje sinove homoseksualcima."
03:50
LiquidsoreLiquidsore29, really? Really? Okay.
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Liquidsore29, stvarno? Stvarno? Ok.
03:52
How about from WhiteboyNatrag77AGSGODIŠNJI PREGLED RASTA:
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Whiteboy77AGS kaže:
03:56
"People always need something
to (femaležena dogpas) about."
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"Ljudi uvijek traže
nešto da bi o tome kukali."
04:00
From JeffreyJeffrey GutierrezGutierrez:
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Jeffrey Gutierrez kaže:
04:03
&quotquot;OMGOMG, shutzatvoriti up. You just want moneynovac and attentionpažnja.&quotquot;
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"O moj bože, zašuti.
Samo želiš pažnju i novac."
04:06
So it was commentskomentari like these
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Takvi komentari
04:08
that really discouragedobeshrabreni me from
wantingu nedostatku to make changepromijeniti in the futurebudućnost
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su me obeshrabrivali da
učinim promjenu za budućnost
04:11
because I thought, people don't carebriga,
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jer sam mislila da ljude nije briga,
04:13
people think it's a wastegubljenje of time,
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da ljudi to smatraju gubitkom vremena,
04:16
and people are going to be disrespectfulbez poštovanja
to me and my familyobitelj.
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i da će oni i dalje iskazivati
nepoštovanje prema meni i mojoj obitelji.
04:19
It hurtpovrijediti me, and it madenapravljen me think,
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To me boljelo i navelo me na razmišljanje,
04:22
what's the pointtočka of makingizrađivanje changepromijeniti in the futurebudućnost?
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kakav je smisao promjene u budućnosti?
04:24
But then I startedpočeo to realizeostvariti something.
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Ali onda sam počela nešto shvaćati.
04:27
HatersMrzitelji gonna hatemrziti.
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Oni koji mrze, mrzit će.
04:29
Come on, say it with me. One, two, threetri:
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Hajde, recite to samnom. Jedan, dva, tri:
04:31
HatersMrzitelji gonna hatemrziti.
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Oni koji mrze, mrzit će.
04:34
So let your hatersmrzitelji hatemrziti,
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Pustimo ih neka mrze,
04:36
you know what, and make your changepromijeniti,
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znate što, i napravite svoju promjenu,
04:37
because I know you can.
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jer znam da to možete.
04:39
I look out into this crowdgužva,
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Gledam ovu rulju,
04:40
and I see 400 people
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i vidim 400 ljudi
04:43
who camedošao out because they wanted to know
how they could make a changepromijeniti,
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koji su ovdje došli
jer žele znati kako nešto promijeniti,
04:46
and I know that you can, and all
of you watchinggledanje at home can too
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i znam da vi to možete,
i oni koji gledaju kod kuće mogu
04:49
because you have so much that you
can do and that you believe in,
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jer imate toliko toga što
možete učiniti i u što vjerujete,
04:52
and you can tradetrgovina it acrosspreko all these socialsocijalni mediamedia,
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i možete to dijeliti preko
društvenih mreža,
04:55
throughkroz FacebookFacebook, throughkroz TwitterTwitter, throughkroz
YouTubeMladost, throughkroz RedditReddit, throughkroz TumblrTumblr,
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Facebook-a, Twitter-a,
Youtube-a, putem Reddit-a, putem
04:58
throughkroz whateveršto god elsedrugo you can think of.
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putem bilo čega što vam padne na pamet.
05:00
And you can make that changepromijeniti.
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I vi možete napraviti promjenu.
05:01
You can take what you believe in
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Vi možete uzeti ono u što vjerujete
05:03
and turnskretanje it into a causeuzrok and changepromijeniti it.
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i pretvoriti ga u razlog i promijeniti.
05:05
And that sparkiskra that you've been
hearingsluh about all day todaydanas,
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I ta iskra o kojoj slušate cijeli dan,
05:08
you can use that sparkiskra that you have withinunutar you
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možete koristiti tu iskru koja je u vama
05:11
and turnskretanje it into a firevatra.
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i pretvoriti je u vatru.
05:12
Thank you.
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Hvala vam.
05:14
(ApplausePljesak)
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(Pljesak)
Translated by Ivan Stamenkovic
Reviewed by Senzos Osijek

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ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com