ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com
TEDYouth 2013

McKenna Pope: Want to be an activist? Start with your toys

McKenna Pope: Bi postali aktivisti? Začnite pri igračah

Filmed:
1,022,732 views

Mlajši brat McKenne Pope je oboževal kuhanje, a ni hotel uporabljati otroške kuhinje, ker je bila to igrača, namenjena deklicam. Zato je Pope pri trinajstih ustvarila spletno peticijo za ameriškega proizvajalca igrač, Hasbro, da bi spremenili rožnato in vijolično barvno shemo te klasične igrače in v oglaševanje na televiziji vključili dečke. V tem opogumljajočem govoru Pope zagovarja nevtralne igrače in k ukrepanju spodbuja vse otroke, ki se počutijo nemočno.
- Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio

Double-click the English transcript below to play the video.

00:12
I'm McKennaMcKenna PopePapež. I'm 14 yearslet oldstar,
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Ime mi je McKenna Pope.
Stara sem 14 let.
00:15
and when I was 13, I convincedprepričan
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Ko sem bila stara 13, sem prepričala
00:17
one of the largestnajvečji toyigrače companiespodjetja,
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enega največjih proizvajalcev igrač
00:18
toymakerstoymakers, in the worldsvet, HasbroHasbro,
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na svetu, Hasbro,
00:21
to changesprememba the way that they marketedtržijo
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da so spremenili način oglaševanja
00:23
one of theirnjihovi mostnajbolj best-sellingnajbolj prodajana productsizdelkov.
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svojih najbolje prodajanih izdelkov.
00:25
So allowdovolite me to tell you about it.
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O tem vam bom govorila.
00:26
So I have a brotherbrat, GavinGavin.
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Imam brata, Gavina.
00:28
When this wholeceloto shebangshebang happenedse je zgodilo, he was fourštiri.
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Ko se je vse to zgodilo,
je bil star štiri leta.
00:30
He lovedLjubil sem to cookkuhati.
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Rad je kuhal.
00:32
He was always gettingpridobivanje ingredientssestavine out of the fridgehladilnik
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Neprestano je hodil
po sestavine v hladilnik
00:34
and mixingmešanje them into these, needlessnepotrebno to say,
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in jih zamešal v seveda
00:36
uneatableuneatable concoctionspreparatih,
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neužitne jedi
00:38
or makingizdelavo invisibleneviden macaroniMakaroni and cheesesir.
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ali pa je skuhal nevidne makarone s sirom.
00:41
He wanted to be a chefkuhar really badlyslabo.
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Zares si je želel postati kuhar.
00:44
And so what better giftdarilo for a kidfant
who wanted to be a chefkuhar
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Otroška kuhinja bi bila
najboljše darilo za otroka,
00:47
than an Easy-BakeEnostavno pečemo OvenPečico. Right?
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ki hoče postati kuhar, a ni tako?
00:49
I mean, we all had those when we were little.
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Vsi smo jih imeli, ko smo bili majhni.
00:51
And he wanted one so badlyslabo.
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In on si jo je res želel.
00:53
But then he startedzačel to realizeuresničiti something.
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Toda potem se je začel nečesa zavedati.
00:56
In the commercialsreklame, and on the
boxesškatle for the Easy-BakeEnostavno pečemo OvensPečice,
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V oglasih in na pakiranju
otroških kuhinj
01:00
HasbroHasbro marketedtržijo them specificallyposebej to girlsdekleta.
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jih je Hasbro oglaševal
posebej za deklice.
01:03
And the way that they did this
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In to so počeli tako,
01:04
was they would only featurefunkcija girlsdekleta
on the boxesškatle or in the commercialsreklame,
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da so na pakiranjih in v oglasih
prikazovali le deklice,
01:07
and there would be flowerycvetličnih printsnatisne all over the ovenspečice
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kuhinje pa so bile prekrite
s cvetličnim vzorcem
01:10
and it would be in brightsvetlo pinkroza and purplevijolična,
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in so bile svetlo rožnate ali vijolične,
01:13
very gender-specificspol colorsbarve to femalessamice, right?
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zelo tipične barve za deklice, mar ne?
01:16
So it kindvrste of was sendingpošiljanje a messagesporočilo
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S tem so pošiljali sporočilo,
01:19
that only girlsdekleta are supposeddomnevno to cookkuhati; boysfantje aren'tne.
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da je kuhanje za deklice; dečki ne kuhajo.
01:22
And this discouragedodvrača my brotherbrat a lot.
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To je mojega brata zelo odvračalo.
01:23
He thought that he wasn'tni bilo
supposeddomnevno to want to be a chefkuhar,
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Mislil je, da ne more postati kuhar,
01:27
because that was something that girlsdekleta did.
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ker je bilo to nekaj dekliškega.
01:29
GirlsDekleta cookedkuhano; boysfantje didn't,
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Deklice kuhajo, ne pa dečki.
01:30
or so was the messagesporočilo that HasbroHasbro was sendingpošiljanje.
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Oziroma to je sporočilo,
ki ga je Hasbro pošiljal.
01:33
And this got me thinkingrazmišljanje,
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Zato sem začela razmišljati,
01:35
God, I wishželim there was a way that I could changesprememba this,
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ko bi vsaj lahko to kako spremenila,
01:37
that could I have my voiceglas heardslišal by HasbroHasbro
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da bi lahko pri Hasbru slišali moj glas,
01:40
so I could askvprašajte them and tell them
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da bi jih vprašala in jim povedala,
01:42
what they were doing wrongnarobe
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kaj počnejo narobe
01:43
and askvprašajte them to changesprememba it.
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in jih prosila za spremembo.
01:44
And that got me thinkingrazmišljanje about a websitespletno stran
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Domislila sem se spletne strani,
01:46
that I had learnednaučili about a fewmalo monthsmesecev priorpredhodno
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o kateri sem pred meseci slišala,
01:48
calledpozval ChangeSpremembe.orgorg.
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ki se imenuje Change.org.
01:49
ChangeSpremembe.orgorg is an onlinena spletu petition-sharingPeticija-delitev platformplatforma
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Change.org je spletno mesto za peticije,
01:53
where you can createustvarite a petitionpeticija and sharedeliti it
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kjer jih lahko ustvariš in deliš
01:55
acrossčez all of these socialsocialno mediamediji networksomrežij,
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prek vseh možnih socialnih omrežij,
01:57
throughskozi FacebookFacebook, throughskozi TwitterCvrkutati,
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kot so Facebook in Twitter,
01:59
throughskozi YouTubeYouTube, throughskozi RedditReddit, throughskozi TumblrTumblr,
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YouTubea, Reddita in Tumblrja,
02:00
throughskozi whateverkarkoli you can think of.
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prek vsega, kar se lahko domisliš.
02:02
And so I createdustvarjeno a petitionpeticija
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Zato sem jaz ustvarila peticijo,
02:04
alongskupaj with the YouTubeYouTube videovideo
that I addeddodano to the petitionpeticija
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skupaj z YouTube videom,
ki sem ga peticiji dodala,
02:07
basicallyv bistvu askingsprašujem HasbroHasbro
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s katero sem v bistvu Hasbro prosila,
02:09
to changesprememba the way that they marketedtržijo it,
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da spremenijo način oglaševanja
02:11
in featuringfeaturing boysfantje in the commercialsreklame, on the boxesškatle,
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in v oglasih in na pakiranjih
prikazujejo tudi dečke.
02:14
and mostnajbolj of all creatingustvarjanje them
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predvsem pa, da jih proizvajajo
02:16
in lessmanj gender-specificspol colorsbarve.
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v bolj nevtralnih barvah.
02:19
So this petitionpeticija startedzačel to take off --
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Peticijo je podpisovalo vedno več ljudi,
02:23
humongouslyhumongously fasthitro, you have no ideaideja.
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ne morete si predstavljati, kako hitro.
02:26
I was gettingpridobivanje interviewedintervjuji by
all these nationalnacionalno newsnovice outletstrgi
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Intervjuvali so me različni mediji,
02:29
and presspritisnite outletstrgi, and it was amazingneverjetno.
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bilo je neverjetno.
02:33
In threetri weekstednih, maybe threetri and a halfpol,
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V treh, morda treh in pol tednih,
02:35
I had 46,000 signaturespodpisi on this petitionpeticija.
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sem zbrala 46.000 podpisov.
02:40
(ApplauseAplavz)
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(Aplavz)
02:42
Thank you.
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Hvala.
02:44
So, needlessnepotrebno to say, it was crazynoro.
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Bilo je noro.
02:47
EventuallySčasoma, HasbroHasbro themselvessami
invitedpovabljeni me to theirnjihovi headquarterssedež
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Naposled so me iz Hasbra
povabili na svoj sedež,
02:51
so they could go and unveilpredstavil
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da bi lahko slovesno odkrili
02:53
theirnjihovi newnovo Easy-BakeEnostavno pečemo OvenPečico productizdelek to me
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svojo nov izdelek, otroško kuhinjo
02:55
in blackčrna, silversrebro and bluemodra.
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v črni, srebrni in modri barvi.
02:57
It was literallydobesedno one of the bestnajboljši momentstrenutke of my life.
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Bil je eden najlepših trenutkov
v mojem življenju.
03:00
It was like &quotquot;WillyWilly WonkaWonka and the ChocolateČokolada FactoryTovarne.&quotquot;
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Bilo je kot pri
Čarliju in tovarni čokolade.
03:02
That thing was amazingneverjetno.
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Bilo je neverjetno.
03:04
What I didn't realizeuresničiti at the time, howeverVendar,
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Nisem se pa zavedala,
03:06
was that I had becomepostane an activistaktivist,
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da sem s tem postala aktivistka,
03:08
I could changesprememba something,
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lahko sem nekaj spremenila,
03:09
that even as a kidfant, or maybe
even especiallyše posebej as a kidfant,
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in tudi če sem otrok ali celo samo zato,
03:12
my voiceglas matteredpomembno, and your voiceglas matterszadeve too.
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je bilo moje mnenje pomembno
in tudi vaše mnenje je.
03:15
I want to let you know it's not going to be easyenostavno,
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Vedite, da ne bo lahko
03:17
and it wasn'tni bilo easyenostavno for me,
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in tudi meni ni bilo lahko,
03:18
because I faceds katerimi se srečujejo a lot of obstaclesovire.
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ker sem se soočala z mnogimi ovirami.
03:21
People onlinena spletu, and sometimesvčasih even in realresnično life,
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Ljudje na spletu, pa tudi v resničnosti,
03:24
were disrespectfulnespoštljivo to me and my familydružina,
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so bili do mene
in moje družine nespoštljivi
03:27
and talkedgovoril about how the wholeceloto
thing was a wasteodpadki of time,
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in so govorili,
da je vse skupaj le izguba časa
03:30
and it really discouragedodvrača me.
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in to mi je jemalo voljo.
03:31
And actuallydejansko, I have some examplesprimeri,
because what's better revengemaščevanje
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V bistvu sem prinesla nekaj primerov,
saj kaj pa je boljše maščevanje
03:35
than displayingprikazovanje theirnjihovi idiocyIdiotizam?
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kot prikaz njihove neumnosti?
03:37
So, let's see.
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Torej, da vidimo.
03:39
From useruporabnik nameime LiquidsoreLiquidsore29 --
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Od nekoga z uporabniškim imenom
Liquidsore29,
03:42
interestingzanimivo useruporabnik namesimena we have here—
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zanimivo uporabniško ime:
03:44
&quotquot;DisgustingNagravžno liberalliberalni momsmame makingizdelavo theirnjihovi sonssinovi gaygej.&quotquot;
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"Gabijo se mi liberalne mame,
ki svoje sine delajo geje."
03:50
LiquidsoreLiquidsore29, really? Really? Okay.
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Liquidsore29, resno? Resno? Ok.
03:52
How about from WhiteboyWhiteboy77AGSAGS:
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In še ta od uporabnika Whiteboy77AGS:
03:56
"People always need something
to (femaležensko dogpes) about."
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"Ljudje se rabijo vedno
o nečem pritoževati."
04:00
From JeffreyJeffrey GutierrezGutierrez:
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Od Jeffreya Gutierreza:
04:03
&quotquot;OMGOMG, shutZapri up. You just want moneydenar and attentionpozornost.&quotquot;
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"Ah daj, utihni. Hočeš samo denar
in pozornost."
04:06
So it was commentspripombe like these
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Takšni komentarji
04:08
that really discouragedodvrača me from
wantingželim to make changesprememba in the futureprihodnost
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so me odvračali od želje,
da bi v prihodnosti kaj spremenila,
04:11
because I thought, people don't carenego,
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ker sem si mislila, da ljudem ni mar,
04:13
people think it's a wasteodpadki of time,
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da se jim vse zdi potrata časa
04:16
and people are going to be disrespectfulnespoštljivo
to me and my familydružina.
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in da bodo nespoštljivi do mene
in moje družine.
04:19
It hurtboli me, and it madeizdelane me think,
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Prizadelo me je, začela sem razmišljati,
04:22
what's the pointtočka of makingizdelavo changesprememba in the futureprihodnost?
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ima sploh smisel, da bi
v prihodnosti kaj spremenila?
04:24
But then I startedzačel to realizeuresničiti something.
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Potem pa sem se nečesa zavedla.
04:27
HatersMrzitelji gonna hatesovraštvo.
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Nikoli ne bo vsem prav.
04:29
Come on, say it with me. One, two, threetri:
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Ponovite to z mano. Ena, dve, tri:
04:31
HatersMrzitelji gonna hatesovraštvo.
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Nikoli ne bo vsem prav.
04:34
So let your hatersmrzitelji hatesovraštvo,
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Zato jim pustite, da jim ni prav,
04:36
you know what, and make your changesprememba,
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vi pa naredite spremembo,
04:37
because I know you can.
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ker jaz vem, da jo lahko.
04:39
I look out into this crowdmnožica,
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Gledam to pubilko
04:40
and I see 400 people
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in vidim 400 ljudi,
04:43
who cameprišel out because they wanted to know
how they could make a changesprememba,
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ki so sem prišli zato, da bi izvedeli,
kako lahko nekaj spremenijo
04:46
and I know that you can, and all
of you watchinggledal at home can too
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jaz vem, da lahko, in vsi,
ki to gledajo doma, lahko,
04:49
because you have so much that you
can do and that you believe in,
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ker imate toliko interesov in sposobnosti
04:52
and you can tradetrgovino it acrossčez all these socialsocialno mediamediji,
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in jih lahko delite
prek vseh socialnih omrežij,
04:55
throughskozi FacebookFacebook, throughskozi TwitterCvrkutati, throughskozi
YouTubeYouTube, throughskozi RedditReddit, throughskozi TumblrTumblr,
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prek Facebooka, Twitterja, YouTubea,
Reddita, prek Tumblrja,
04:58
throughskozi whateverkarkoli elsedrugače you can think of.
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in prek vsega česar se lahko domislite.
05:00
And you can make that changesprememba.
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In lahko nekaj spremenite.
05:01
You can take what you believe in
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Vzemite nekaj, v kar verjamete,
05:03
and turnobrat it into a causevzrok and changesprememba it.
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in to preoblikujete v razlog za spremembo.
05:05
And that sparkIskra that you've been
hearingsluh about all day todaydanes,
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In tista iskrica,
o kateri že ves dan poslušate,
05:08
you can use that sparkIskra that you have withinznotraj you
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lahko uporabite iskrico,
ki jo imate v sebi,
05:11
and turnobrat it into a fireogenj.
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in zanetite ogenj.
05:12
Thank you.
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Hvala.
05:14
(ApplauseAplavz)
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(Aplavz)
Translated by Gabi Rolih
Reviewed by Nika Kotnik

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ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com