ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com
TEDYouth 2013

McKenna Pope: Want to be an activist? Start with your toys

McKeena Pope: Chcete byť aktivistom? Začnite s hračkami

Filmed:
1,022,732 views

Mladší brat McKeeny Pope veľmi rád varil, ale bál sa používať Rúru Easy-Bake, lebo to bola hračka pre dievčatá. Tak vo veku 13 rokov Pope vytvorila online petíciu namierenú na amerického výrobcu hračiek Hasbro. V nej žadala, aby zmenili ružovo-fialovú farebnú schému tejto klasickej hračky a aby vo svojich televíznych reklamách mali aj chlapcov. Pope povzbudivo obhajuje hračky, ktoré sú neutrálne z hľadiska pohlavia, a burcujúco vyzýva k akcii deti, ktoré sa cítia bezmocne.
- Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio

Double-click the English transcript below to play the video.

00:12
I'm McKennaMcKenna PopePápež. I'm 14 yearsleta oldstarý,
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Volám sa McKeena Pope. Mám 14 rokov.
00:15
and when I was 13, I convincedpresvedčený
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Keď som mala 13, presvedčila som
00:17
one of the largestnajväčší toyhračka companiesspoločnosti,
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jedného z najväčších výrobcov hračiek
00:18
toymakersvýrobcovia, in the worldsvet, HasbroHasbro,
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na svete, Hasbro,
00:21
to changezmena the way that they marketedna trhu
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aby zmenili spôsob, akým predávajú
00:23
one of theirich mostväčšina best-sellingnajpredávanejší productsProdukty.
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jeden z ich najpredávanejších produktov.
00:25
So allowdovoliť me to tell you about it.
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Dovoľte mi vám o tom povedať.
00:26
So I have a brotherbrat, GavinGavin.
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Mám brata, volá sa Gavin.
00:28
When this wholecelý shebangshebang happenedStalo, he was fourštyri.
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Keď sa toto všetko premlelo, mal štyri roky.
00:30
He lovedMiloval to cookkuchár.
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Veľmi rád varil.
00:32
He was always gettingzískavanie ingredientsprísady out of the fridgechladnička
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Stále vyťahoval suroviny z chladničky
00:34
and mixingmiesenia them into these, needlesszbytočné to say,
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a miešal ich do všelijakých
00:36
uneatableuneatable concoctionsmiešané,
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nejedlých odvarov,
00:38
or makingmaking invisibleneviditeľný macaronimakaróny and cheesesyr.
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alebo varil neviditeľné cestoviny so syrom.
00:41
He wanted to be a chefšéfkuchár really badlyzle.
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Veľmi chcel byť šéfkuchárom.
00:44
And so what better giftdarček for a kiddieťa
who wanted to be a chefšéfkuchár
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A tak čo je lepšie pre také dieťa
00:47
than an Easy-BakeĽahko upiecť OvenRúra. Right?
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než Rúra Easy-Bake?
00:49
I mean, we all had those when we were little.
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Ako deti sme ich všetci mali.
00:51
And he wanted one so badlyzle.
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On jednu veľmi chcel.
00:53
But then he startedzahájená to realizerealizovať something.
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Ale potom si niečo uvedomil.
00:56
In the commercialsreklamy, and on the
boxesboxy for the Easy-BakeĽahko upiecť OvensRúry,
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V reklamách a na krabiciach od Rúry Easy-Bake
01:00
HasbroHasbro marketedna trhu them specificallyšpecificky to girlsdievčatá.
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ich Hasbro určoval výhradne dievčatám.
01:03
And the way that they did this
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A robili to tak,
01:04
was they would only featurevlastnosť girlsdievčatá
on the boxesboxy or in the commercialsreklamy,
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že na krabiciach a v reklamách uvádzali iba dievčatá,
01:07
and there would be floweryFlowery printsvýtlačky all over the ovensrúry
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rúry mali všade kvetinové potlače,
01:10
and it would be in brightbystrý pinkRužová and purpleFialová,
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a boli v jasných ružových a fialových farbách,
01:13
very gender-specificpohlavia colorsfarby to femalesženy, right?
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ktoré sú veľmi špecifické ženskému pohlaviu.
01:16
So it kinddruh of was sendingodoslanie a messagespráva
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Toto všetko naznačovalo,
01:19
that only girlsdievčatá are supposedpredpokladaný to cookkuchár; boyschlapci aren'tnie sú.
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že iba dievčatá majú variť, chlapci nie.
01:22
And this discouragedodradiť my brotherbrat a lot.
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Veľmi to odradilo môjho brata.
01:23
He thought that he wasn'tnebol
supposedpredpokladaný to want to be a chefšéfkuchár,
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Myslel si, že nemôže chcieť byť šéfkuchárom,
01:27
because that was something that girlsdievčatá did.
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pretože to je pre dievčatá.
01:29
GirlsDievčatá cookedvarené; boyschlapci didn't,
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Dievčatá varia, chlapci nie,
01:30
or so was the messagespráva that HasbroHasbro was sendingodoslanie.
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alebo taký bol Hasbrov odkaz.
01:33
And this got me thinkingpremýšľanie,
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Toto ma priviedlo k myšlienke.
01:35
God, I wishpriať there was a way that I could changezmena this,
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Keby sa to len dalo zmeniť,
01:37
that could I have my voicehlas heardpočul by HasbroHasbro
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keby ma v Hasbro vypočuli, aby
01:40
so I could askopýtať sa them and tell them
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som im mohla povedať,
01:42
what they were doing wrongzle
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čo robia nesprávne
01:43
and askopýtať sa them to changezmena it.
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a požiadať ich, aby to zmenili.
01:44
And that got me thinkingpremýšľanie about a websitewebové stránky
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Spomenula som si na webstránku,
01:46
that I had learnedučený about a fewmálo monthsmesiaca priorpred
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o ktorej som sa dozvedela niekoľko mesiacov predtým.
01:48
calledvolal ChangeZmena.orgorg.
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Volá sa change.org.
01:49
ChangeZmena.orgorg is an onlineon-line petition-sharingPetícia-zdieľanie platformplošina
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Change.org je online platforma pre zdieľanie petícií
01:53
where you can createvytvoriť a petitionpetície and sharezdieľam it
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kde môžete vytvoriť petíciu a zdieľať ju
01:55
acrossnaprieč all of these socialsociálny mediamédiá networkssiete,
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v rámci sociálnych sietí,
01:57
throughskrz FacebookFacebook, throughskrz TwitterTwitter,
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na Facebooku, Twitteri,
01:59
throughskrz YouTubeYouTube, throughskrz RedditReddit, throughskrz TumblrTumblr,
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na YouTube, Reddit, Tumblr,
02:00
throughskrz whateverHocičo you can think of.
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kdekoľvek len chcete.
02:02
And so I createdvytvoril a petitionpetície
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Tak som vytvorila petíciu
02:04
alongpozdĺž with the YouTubeYouTube videovideo
that I addedpridaný to the petitionpetície
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a pridala YouTube video,
02:07
basicallyv podstate askingpýta HasbroHasbro
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v ktorom som žiadala Hasbro,
02:09
to changezmena the way that they marketedna trhu it,
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aby zmenili spôsob, akým tú rúru predávali,
02:11
in featuringpredstavovať boyschlapci in the commercialsreklamy, on the boxesboxy,
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aby mali v reklamách a na krabiciach chlapcov,
02:14
and mostväčšina of all creatingvytváranie them
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a aby vyrábali rúry vo farbách,
02:16
in lessmenej gender-specificpohlavia colorsfarby.
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ktoré by boli menej špecifické z hľadiska pohlavia.
02:19
So this petitionpetície startedzahájená to take off --
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Petícia sa začala šíriť
02:23
humongouslyhumongously fastrýchly, you have no ideanápad.
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neuveriteľne rýchlo, neviete si to predstaviť.
02:26
I was gettingzískavanie interviewedopýtaných by
all these nationalnárodná newsnoviny outletspredajne
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Národné televízie so mnou robili rozhovory
02:29
and presslis outletspredajne, and it was amazingúžasný.
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aj noviny, a bolo to úžasné.
02:33
In threetri weekstýždne, maybe threetri and a halfpolovičná,
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V priebehu troch týždňov, možno o tri a pol,
02:35
I had 46,000 signaturespodpisy on this petitionpetície.
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som získala 46,000 podpisov.
02:40
(ApplausePotlesk)
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(Potlesk)
02:42
Thank you.
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Ďakujem.
02:44
So, needlesszbytočné to say, it was crazybláznivý.
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Bolo to neskutočné.
02:47
EventuallyNakoniec, HasbroHasbro themselvessami
invitedpozvaný me to theirich headquartersústredie
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Nakoniec ma aj Hasbro pozvali na ich ústredie,
02:51
so they could go and unveilodhaliť
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aby mi mohli ukázať
02:53
theirich newNový Easy-BakeĽahko upiecť OvenRúra productvýrobok to me
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ich novú Rúru Easy-Bake,
02:55
in blackčierna, silverstriebro and blueModrá.
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v čiernej, striebornej a modrej farbe.
02:57
It was literallydoslovne one of the bestnajlepší momentsmomenty of my life.
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Bol to jeden z najlepších okamihov môjho života.
03:00
It was like &quotquot;WillyWilly WonkaWonku and the ChocolateČokoláda FactoryTováreň.&quotquot;
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Bolo to ako "Willy Wonka a Továreň na Čokoládu"
03:02
That thing was amazingúžasný.
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Bolo to úžasné.
03:04
What I didn't realizerealizovať at the time, howevervšak,
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Vtedy som si ešte neuvedomila,
03:06
was that I had becomestať sa an activistaktivista,
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že som sa stala aktivistkou.
03:08
I could changezmena something,
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Mohla som niečo zmeniť.
03:09
that even as a kiddieťa, or maybe
even especiallyobzvlášť as a kiddieťa,
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Aj keď som len dieťa,
03:12
my voicehlas matteredzáležalo, and your voicehlas matterszáležitosti too.
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môj hlas má váhu, a aj na vašom hlase záleží.
03:15
I want to let you know it's not going to be easyjednoduchý,
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Nebude to ľahké,
03:17
and it wasn'tnebol easyjednoduchý for me,
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a nebolo to ľahké pre mňa.
03:18
because I facedtvárou v tvár a lot of obstaclesprekážky.
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Čakalo ma veľa prekážok.
03:21
People onlineon-line, and sometimesniekedy even in realskutočný life,
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Ľuďia na internete a niekedy aj v skutočnom živote
03:24
were disrespectfulneúctivé to me and my familyrodina,
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boli ku mne a mojej rodine nezdvorilí.
03:27
and talkedhovorili about how the wholecelý
thing was a wasteodpad of time,
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Hovorili, že to celé je strata času.
03:30
and it really discouragedodradiť me.
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Naozaj ma to odrádzalo.
03:31
And actuallyvlastne, I have some examplespríklady,
because what's better revengepomsta
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Mám tu zopár príkladov, lebo čo je lepšia pomsta
03:35
than displayingzobrazovanie theirich idiocyhlúposť?
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ako verejne ukázať ich idiotstvo?
03:37
So, let's see.
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Pozrime sa.
03:39
From useružívateľ namenázov LiquidsoreLiquidsore29 --
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Od užívateľa Liquidsore29 --
03:42
interestingzaujímavý useružívateľ namesmená we have here—
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máme tu zaujímavé užívateľské mená --
03:44
&quotquot;DisgustingNechutné liberalliberálne momsmamičky makingmaking theirich sonssynovia gayhomosexuál.&quotquot;
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"Nechutné liberálne mamičky robia zo synov gayov."
03:50
LiquidsoreLiquidsore29, really? Really? Okay.
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Liquidsore29, skutočne? Skutočne? OK.
03:52
How about from WhiteboyWhiteboy77AGSAGS:
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Alebo Whiteboy77AGS:
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"People always need something
to (femaleŽena dogpes) about."
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"Ľudia sa stále potrebujú na niečo sťažovať."
04:00
From JeffreyJeffrey GutierrezGutierrez:
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Od Jeffreyho Gutierreza:
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&quotquot;OMGOMG, shutzavrieť up. You just want moneypeniaze and attentionpozornosť.&quotquot;
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"OMG, mlč. Chceš len peniaze a pozornosť."
04:06
So it was commentskomentáre like these
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Takéto komentáre
04:08
that really discouragedodradiť me from
wantingchcú to make changezmena in the futurebudúcnosť
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zmenšovali moju vôľu meniť budúcnosť.
04:11
because I thought, people don't carestarostlivosť,
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Lebo som si myslela, že ľuďom je to jedno,
04:13
people think it's a wasteodpad of time,
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že si myslia, že je to strata času,
04:16
and people are going to be disrespectfulneúctivé
to me and my familyrodina.
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a že budú ku mne a mojej rodine nezdvorilí.
04:19
It hurtublížiť me, and it madevyrobený me think,
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Ublížilo mi to a pomyslela som si:
04:22
what's the pointbod of makingmaking changezmena in the futurebudúcnosť?
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Aký ma zmysel ovplyvňovať budúcnosť?
04:24
But then I startedzahájená to realizerealizovať something.
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Ale potom mi niečo napadlo.
04:27
HatersHaters gonna hatenenávidieť.
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Nenávistníci budú nenávidieť.
04:29
Come on, say it with me. One, two, threetri:
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Povedzte to so mnou. Raz, dva, tri:
04:31
HatersHaters gonna hatenenávidieť.
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Nenávistníci budú nenávidieť.
04:34
So let your hatershaters hatenenávidieť,
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Tak ich nechajte,
04:36
you know what, and make your changezmena,
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a zmeňte to, čo chcete,
04:37
because I know you can.
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lebo viem, že to dokážete.
04:39
I look out into this crowddav,
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V tomto dave
04:40
and I see 400 people
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vidím 400 ľudí,
04:43
who cameprišiel out because they wanted to know
how they could make a changezmena,
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ktorí sem prišli, lebo chceli vedieť, ako niečo zmeniť.
04:46
and I know that you can, and all
of you watchingsledovanie at home can too
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Viem, že to dokážete, a aj všetci tí, čo toto sledujú doma.
04:49
because you have so much that you
can do and that you believe in,
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Máte toľko toho, čo môžete urobiť a v čo veríte
04:52
and you can tradeobchod it acrossnaprieč all these socialsociálny mediamédiá,
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a môžete to rozniesť cez všetky sociálne siete,
04:55
throughskrz FacebookFacebook, throughskrz TwitterTwitter, throughskrz
YouTubeYouTube, throughskrz RedditReddit, throughskrz TumblrTumblr,
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cez Facebook, Twitter, YouTube, Reddit, Tumblr,
04:58
throughskrz whateverHocičo elseinak you can think of.
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cez čokoľvek len chcete.
05:00
And you can make that changezmena.
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A potom môžete niečo zmeniť.
05:01
You can take what you believe in
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To v čo veríte môžete
05:03
and turnotočenie it into a causepríčina and changezmena it.
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zmeniť.
05:05
And that sparkSpark that you've been
hearingsluch about all day todaydnes,
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A tú iskru, o ktorej ste dnes celý deň počúvali,
05:08
you can use that sparkSpark that you have withinvnútri you
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tú môžete v sebe nájsť
05:11
and turnotočenie it into a fireoheň.
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a rozdúchať z nej oheň.
05:12
Thank you.
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Ďakujem.
05:14
(ApplausePotlesk)
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(Potlesk)
(Potlesk)
(Potlesk)
Translated by Miriam Matejova
Reviewed by Richard Hrdlovič

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ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com