TEDGlobal 2014
Michael Green: What the Social Progress Index can reveal about your country
Majkl Grin (Michael Green): Šta Indeks društvenog napretka otkriva o vašoj zemlji
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O terminu "bruto domaći proizvod" često se govori kao da je božja reč urezana u kamenu. Ali ovaj koncept je izmislio jedan ekonomista 1920-ih. Majkl Grin kaže da nam je potreban efektivniji merni instrument za potrebe 21. veka: Indeks društvenog napretka. Šarmantno i uz humor, on nam pokazuje kako ovaj instrument meri društva na tri dimenzije koje su zaista važne. I otkriva kako se poredak država dramatično menja kada ga koristite.
Michael Green - Social progress expert
Michael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens. Full bio
Michael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens. Full bio
Double-click the English transcript below to play the video.
00:12
On January 4, 1934,
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Četvrtog januara 1934.
00:16
a young man delivered a report
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jedan mladić je dostavio izveštaj
00:19
to the United States Congress
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Kongresu SAD
00:21
that 80 years on,
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koji i posle 80 godina
00:23
still shapes the lives of
everyone in this room today,
everyone in this room today,
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oblikuje živote svih danas ovde prisutnih,
00:28
still shapes the lives of
everyone on this planet.
everyone on this planet.
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kao i živote svih na ovoj planeti.
00:34
That young man wasn't a politician,
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Taj mladić nije bio političar,
00:37
he wasn't a businessman,
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niti biznismen,
00:39
a civil rights activist
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ni aktivista za građanska prava,
00:40
or a faith leader.
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ni verski vođa.
00:42
He was that most unlikely of heroes,
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Bio je najneupadljiviji od svih junaka,
00:45
an economist.
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bio je ekonomista.
00:49
His name was Simon Kuznets
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Zvao se Sajmon Kuznets,
00:51
and the report that
he delivered was called
he delivered was called
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a izveštaj koji je dao nazvan je
00:54
"National Income, 1929-1932."
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"Nacionalni dohodak, 1929-1932".
00:59
Now, you might think
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Pomislićete da je ovo
01:00
this is a rather dry and dull report.
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veoma suvoparan i dosadan izveštaj.
01:03
And you're absolutely right.
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I potpuno ste u pravu.
01:05
It's dry as a bone.
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I suviše je suvoparno.
01:08
But this report is the foundation
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Ali danas je ovaj izveštaj
01:10
of how, today, we judge the
success of countries:
success of countries:
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osnov za procenu uspeha zemalja:
01:13
what we know best as
Gross Domestic Product,
Gross Domestic Product,
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ono što je poznato
kao bruto domaći proizvod.
kao bruto domaći proizvod.
01:17
GDP.
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BDP.
01:19
GDP has defined and shaped our lives
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BDP definiše i oblikuje naše živote
01:22
for the last 80 years.
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poslednjih 80 godina.
01:24
And today I want to talk about
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Danas želim da govorim
01:26
a different way to measure
the success of countries,
the success of countries,
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o jednom drugačijem načinu
merenja uspeha zemalja,
merenja uspeha zemalja,
01:30
a different way to define
and shape our lives
and shape our lives
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drugačijem načinu
merenja i oblikovanja naših života
merenja i oblikovanja naših života
01:33
for the next 80 years.
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u narednih 80 godina.
01:36
But first, we have to understand
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Ali prvo moramo razumeti
01:38
how GDP came to
dominate our lives.
dominate our lives.
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kako je BDP počeo
da dominira našim životima.
da dominira našim životima.
01:42
Kuznets' report was delivered
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Kuznets je dostavio izveštaj
01:44
at a moment of crisis.
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u trenutku krize.
01:46
The U.S. economy was plummeting
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Američka ekonomija je strmoglavo padala
01:48
into the Great Depression
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u veliku ekonomsku krizu,
01:50
and policy makers were
struggling to respond.
struggling to respond.
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a kreatori politike su se mučili
da nađu rešenje.
da nađu rešenje.
01:53
Struggling because they didn't
know what was going on.
know what was going on.
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Mučili su se jer nisu znali šta se dešava.
01:56
They didn't have data and statistics.
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Nisu imali podatke i statistiku.
01:59
So what Kuznet's report gave them
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Kuznetsov izveštaj im je pružio
02:02
was reliable data on what
the U.S. economy
the U.S. economy
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pouzdane podatke o onome
što je američka ekonomija
što je američka ekonomija
02:06
was producing,
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proizvodila,
02:07
updated year by year.
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ažuriran iz godine u godinu.
02:10
And armed with this information,
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Naoružani ovim informacijama,
02:12
policy makers were, eventually,
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kreatori politike su konačno
02:14
able to find a way out
of the slump.
of the slump.
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uspeli da nađu izlaz iz recesije.
02:18
And because Kuznets' invention
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Pošto se Kuznetsovo otkriće
02:19
was found to be so useful,
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pokazalo korisnim,
02:21
it spread around the world.
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proširilo se celim svetom.
02:23
And now today, every country
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Danas svaka zemlja
02:25
produces GDP statistics.
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pruža statistiku o BDP-u.
02:28
But, in that first report,
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Ali u tom prvom izveštaju,
02:31
Kuznets himself delivered a warning.
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sam Kuznets upozorava.
02:35
It's in the introductory chapter.
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U uvodnom poglavlju.
02:37
On page seven he says,
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Na sedmoj strani kaže:
02:39
"The welfare of a nation can, therefore,
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"Stoga se o blagostanju naroda
02:42
scarcely be inferred
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teško može šta zaključiti
02:43
from a measurement of
national income
national income
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na osnovu merenja
nacionalnog dohotka
nacionalnog dohotka
02:45
as defined above."
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kako je to gore definisano."
02:47
It's not the greatest sound
bite in the world,
bite in the world,
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Ovo nije najprivlačniji odlomak
02:50
and it's dressed up in the cautious
language of the economist.
language of the economist.
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i obavijen je opreznim rečima ekonomista.
02:54
But his message was clear:
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Ali poruka je jasna:
02:56
GDP is a tool
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BDP je sredstvo
02:58
to help us measure
economic performance.
economic performance.
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koje nam pomaže
u merenju ekonomskog učinka.
u merenju ekonomskog učinka.
03:01
It's not a measure
of our well-being.
of our well-being.
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To nije mera za blagostanje.
03:04
And it shouldn't be a guide
to all decision making.
to all decision making.
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I ne treba se njim voditi
pri donošenju svih odluka.
pri donošenju svih odluka.
03:09
But we have ignored Kuznets' warning.
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Ali ignorisali smo Kuznetsovo upozorenje.
03:12
We live in a world where
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Živimo u svetu u kome je
03:13
GDP is the benchmark of success
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BDP standard uspeha
03:16
in a global economy.
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u globalnoj ekonomiji.
03:19
Our politicians boast when
GDP goes up.
GDP goes up.
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Naši političari se hvale kada BDP poraste.
03:22
Markets move
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Tržišta se kreću
03:23
and trillions of dollars of capital
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i bilioni dolara kapitala
03:25
move around the world
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kruže svetom
03:26
based on which countries
are going up
are going up
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na osnovu porasta
03:28
and which countries
are going down,
are going down,
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i pada određenih zemalja,
03:30
all measured in GDP.
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u merenju BDP-a.
03:33
Our societies have become
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Naša društva su postala
03:34
engines to create more GDP.
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mašine za stvaranje većeg BDP-a.
03:38
But we know that GDP is flawed.
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Ali znamo da BDP ima mana.
03:42
It ignores the environment.
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Ignoriše okruženje.
03:44
It counts bombs and prisons as progress.
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Bombe i zatvore računa kao napredak.
03:48
It can't count happiness or community.
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Ne može da uračuna sreću ili zajednicu.
03:51
And it has nothing to say
about fairness or justice.
about fairness or justice.
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I ne govori ništa o pravdi.
03:56
Is it any surprise that our world,
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Da li iznenađuje da se naš svet,
03:59
marching to the drumbeat of GDP,
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koračajući u ritmu BDP-a,
04:02
is teetering on the brink
of environmental disaster
of environmental disaster
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nalazi na ivici ekološke katastrofe
04:05
and filled with anger and conflict?
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i ispunjen je besom i konfliktom?
04:08
We need a better way
to measure our societies,
to measure our societies,
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Potreban nam je bolji način
da merimo naša društva,
da merimo naša društva,
04:13
a measure based on the real
things that matter to real people.
things that matter to real people.
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mera koja je zasnovana na realnim stvarima
koje su važne realnim ljudima.
koje su važne realnim ljudima.
04:18
Do I have enough to eat?
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Da li imam dovoljno da jedem?
04:20
Can I read and write?
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Da li umem da čitam i pišem?
04:22
Am I safe?
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Da li sam bezbedan?
04:24
Do I have rights?
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Da li imam prava?
04:26
Do I live in a society where
I'm not discriminated against?
I'm not discriminated against?
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Da li živim u društvu
u kom nisam diskriminisan?
u kom nisam diskriminisan?
04:29
Is my future and the future of my children
prevented from environmental destruction?
prevented from environmental destruction?
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Da li je moja i budućnost moje dece
zaštićena od ekološkog uništavanja?
zaštićena od ekološkog uništavanja?
04:36
These are questions that GDP
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Ovo su pitanja
04:38
does not and cannot answer.
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na koja BDP ne odgovara
i ne može da odgovori.
i ne može da odgovori.
04:43
There have, of course,
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Naravno,
04:44
been efforts in the past
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u prošlosti je bilo pokušaja
04:45
to move beyond GDP.
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da se ode korak dalje od BDP-a.
04:48
But I believe that we're living
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Ali mislim da živimo u trenuktu
04:49
in a moment when we
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kad smo spremni za mernu revoluciju.
04:51
are ready for a measurement revolution.
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04:54
We're ready because we've seen,
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Spremni smo,
jer smo u ekonomskoj krizi 2008.
04:57
in the financial crisis of 2008,
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04:59
how our fetish for economic growth
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videli kako nas je opsednutost
ekonomskim rastom
ekonomskim rastom
05:02
led us so far astray.
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odvela na pogrešan put.
05:04
We've seen, in the Arab Spring,
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U Arapskom proleću smo videli
05:07
how countries like Tunisia
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kako su zemlje kao što je Tunis,
05:08
were supposedly economic superstars,
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navodno bile ekonomske zvezde,
05:11
but they were societies
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ali to su bila društva
05:13
that were seething with discontentment.
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koja su ključala od nezadovoljstva.
05:16
We're ready, because today
we have the technology
we have the technology
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Spremni smo, jer danas imamo tehnologiju
05:20
to gather and analyze data
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za skupljanje i analiziranje podataka,
05:22
in ways that would have been
unimaginable to Kuznets.
unimaginable to Kuznets.
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na načine koji bi Kuznetsu
bili nezamislivi.
bili nezamislivi.
05:26
Today, I'd like to introduce you
to the Social Progress Index.
to the Social Progress Index.
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Danas želim da vam predstavim
Indeks društvenog napretka.
Indeks društvenog napretka.
05:31
It's a measure of the
well-being of society,
well-being of society,
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To je mera dobrostanja društva,
05:34
completely separate from GDP.
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potpuno odvojena od BDP-a.
05:36
It's a whole new way
of looking at the world.
of looking at the world.
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To je potpuno novi način gledanja na svet.
05:40
The Social Progress Index
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Indeks društvenog napretka
05:42
begins by defining what it
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počinje definišući
05:43
means to be a good society
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šta znači biti dobro društvo,
05:45
based around three dimensions.
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na osnovu tri dimenzije.
05:48
The first is, does everyone have
the basic needs for survival:
the basic needs for survival:
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Prva: da li svi imaju
osnovne životne potrebe:
osnovne životne potrebe:
05:53
food, water, shelter, safety?
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hranu, vodu, skrovište, sigurnost?
05:55
Secondly, does everyone have
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Drugo: da li svi imaju pristup
05:58
access to the building blocks
to improve their lives:
to improve their lives:
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elementima za unapređenje života:
06:01
education, information, health
and sustainable environment?
and sustainable environment?
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obrazovanju, informacijama, zdravlju
i održivom okruženju?
i održivom okruženju?
06:05
And then third, does every
individual have access
individual have access
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I treće: da li svaka osoba ima pristup
06:09
to a chance to pursue their goals
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mogućnostima da ostvaruje svoje ciljeve,
06:12
and dreams and ambitions
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snove i ambicije,
06:14
free from obstacles?
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bez prepreka?
06:15
Do they have rights,
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Da li ima prava,
06:16
freedom of choice,
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slobodu izbora,
06:18
freedom from discrimination
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slobodu od diskriminacije,
06:19
and access to the the world's
most advanced knowledge?
most advanced knowledge?
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i pristup najnaprednijem svetskom znanju?
06:23
Together, these 12 components
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Zajedno, ovih 12 komponenti
06:26
form the Social Progress framework.
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oblikuju okvir Društvenog napretka.
06:30
And for each of these 12 components,
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I za svaku od ovih 12 komponenti
06:32
we have indicators to measure
how countries are performing.
how countries are performing.
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imamo indikatore da izmerimo
kako se države kotiraju.
kako se države kotiraju.
06:35
Not indicators of effort or intention,
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Ne indikatore truda ili namere,
06:38
but real achievement.
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nego stvarnog postignuća.
06:40
We don't measure how much
a country spends on healthcare,
a country spends on healthcare,
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Ne merimo koliko neka zemlja
troši na zdravstvo,
troši na zdravstvo,
06:44
we measure the length and
quality of people's lives.
quality of people's lives.
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merimo trajanje i kvalitet života ljudi.
06:48
We don't measure whether governments
pass laws against discrimination,
pass laws against discrimination,
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Ne merimo da li vlade donose zakone
protiv diskriminacije,
protiv diskriminacije,
06:53
we measure whether people
experience discrimination.
experience discrimination.
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merimo da li ljudi
doživljavaju diskriminaciju.
doživljavaju diskriminaciju.
06:57
But what you want to know
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Ali vi želite da znate
06:58
is who's top, don't you?
(Laughter)
(Laughter)
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ko je na vrhu, zar ne?
(Smeh)
(Smeh)
07:01
I knew that, I knew that, I knew that.
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Znam, znam.
07:03
Okay, I'm going to show you.
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Okej, pokazaću vam.
07:05
I'm going to show you on this chart.
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Pokazaću vam na ovom grafiku.
07:07
So here we are,
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Dakle,
07:08
what I've done here is put on the
vertical axis social progress.
vertical axis social progress.
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ovde sam na vertikalnu osu postavio
društveni napredak.
društveni napredak.
07:13
Higher is better.
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Više je bolje.
07:14
And then, just for comparison,
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I kao poređenje,
07:16
just for fun,
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samo radi zabave,
07:17
on the horizontal axis
is GDP per capita.
is GDP per capita.
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na horizontalnoj osi je BDP
po glavi stanovnika.
po glavi stanovnika.
07:21
Further to the right is more.
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Dalje desno je više.
07:23
So the country in the world
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Dakle, ona zemlja na svetu
07:26
with the highest social progress,
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koja ostvaruje najviši društveni napredak,
07:30
the number one country on social progress
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prva zemlja po društvenom napretku,
07:33
is New Zealand.
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je Novi Zeland.
07:36
(Applause)
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(Aplauz)
07:40
Well done! Never been; must go.
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Bravo! Nikad nisam bio, moram da odem.
07:43
(Laughter)
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(Smeh)
07:45
The country with the least social progress,
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Zemlja sa najnižim društvenim napretkom,
07:48
I'm sorry to say, is Chad.
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žao mi je, to je Čad.
07:50
I've never been; maybe next year.
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Nikad nisam bio, možda dogodine.
07:53
(Laughter)
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(Smeh)
07:55
Or maybe the year after.
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Ili godinu dana kasnije.
07:57
Now, I know what you're thinking.
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Znam šta razmišljate.
07:59
You're thinking, "Aha,
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Mislite:
08:00
but New Zealand has a higher GDP
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"Aha, ali Novi Zeland ima viši BDP
08:02
than Chad!"
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od Čada!"
08:04
It's a good point, well made.
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Odličan komentar, sasvim na mestu.
08:07
But let me show you
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Dozvolite da vam pokažem
08:08
two other countries.
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još dve zemlje.
08:10
Here's the United States —
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Evo ih Sjedinjene Države -
08:12
considerably richer than New Zealand,
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mnogo bogatije od Novog Zelanda,
08:15
but with a lower level of social progress.
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na nižem nivou društvenog napretka.
08:17
And then here's Senegal —
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I potom Senegal -
08:20
it's got a higher level of
social progress than Chad,
social progress than Chad,
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koji je na višem nivou
društvenog napretka od Čada,
društvenog napretka od Čada,
08:24
but the same level of GDP.
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ali ima isti nivo BDP-a.
08:26
So what's going on? Well, look.
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Šta se dešava? Pogledajte.
08:28
Let me bring in the rest of
the countries of the world,
the countries of the world,
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Ubaciću i ostale svetske zemlje,
08:30
the 132 we've been able to measure,
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132 koje smo uspeli da izmerimo,
08:32
each one represented by a dot.
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svaka je predstavljena tačkom.
08:35
There we go. Lots of dots.
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Evo ga. Mnogo tačaka.
08:36
Now, obviously I can't do all of them,
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Naravno, ne mogu da predstavim sve,
08:38
so a few highlights for you:
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pa evo nekoliko primera:
08:40
The highest ranked G7 country is Canada.
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zemlja iz G7 koja je najbolje kotirana
je Kanada.
je Kanada.
08:44
My country, the United Kingdom,
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Moja zemlja, Ujedinjeno Kraljevstvo,
08:46
is sort of middling, sort of dull,
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nekako je osrednja, dosadna,
08:49
but who cares —
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ali koga briga -
08:51
at least we beat the French.
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bar smo bolji od Francuza.
08:53
(Laughter)
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(Smeh)
09:00
And then looking at the
emerging economies,
emerging economies,
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I gledajući zemlje u razvoju,
09:03
top of the BRICS,
pleased to say, is Brazil.
pleased to say, is Brazil.
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zadovoljstvo mi je da kažem,
na vrhu BRIK grupe, je Brazil.
na vrhu BRIK grupe, je Brazil.
09:06
(Applause)
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(Aplauz)
09:08
Come on, cheer!
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Hajde, navijajte!
09:09
Go, Brazil!
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1942
Bravo za Brazil!
09:11
Beating South Africa,
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Ispred Južne Afrike,
09:13
then Russia,
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Rusije,
09:14
then China
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potom Kine
09:15
and then India.
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i onda Indije.
09:17
Tucked away on the right-hand side,
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Ušuškanu u desnom uglu,
09:19
you will see a dot of a
country with a lot of GDP
country with a lot of GDP
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videćete jednu tačku zemlje
sa visokim BDP-om,
sa visokim BDP-om,
09:23
but not a huge amount
of social progress —
of social progress —
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551025
1943
ali sa malo društvenog napretka,
09:24
that's Kuwait.
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552968
1978
a to je Kuvajt.
09:26
Just above Brazil
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Tik iznad Brazila
09:28
is a social progress superpower —
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2319
je supersila društvenog napretka,
09:30
that's Costa Rica.
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Kosta Rika.
09:32
It's got a level of social progress the same
as some Western European countries,
as some Western European countries,
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Na istom nivou društvenog napretka
kao neke zapadnoevropske zemlje,
kao neke zapadnoevropske zemlje,
09:36
with a much lower GDP.
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1969
ali sa mnogo nižim BDP-om.
09:38
Now, my slide is getting
a little cluttered
a little cluttered
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Nastala je gužva na slajdu,
09:40
and I'd like to step back a bit.
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pa ću se vratiti malo unazad.
09:42
So let me take away these countries,
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Izbaciću ove zemlje,
09:43
and then pop in the regression line.
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i ubaciću regresionu liniju.
09:46
So this shows the average relationship
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Ovo pokazuje prosečnu vezu
09:48
between GDP and social progress.
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između BDP-a i društvenog napretka.
09:50
The first thing to notice,
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Prvo što ćete primetiti
09:53
is that there's lots of noise
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je da postoji mnogo gužve
09:54
around the trend line.
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oko linije trenda.
09:56
And what this shows,
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To pokazuje,
09:58
what this empirically demonstrates,
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i empirijski pokazuje,
10:01
is that GDP is not destiny.
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da BDP nije sudbina.
10:04
At every level of GDP per capita,
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Na svakom nivou BDP-a po glavi stanovnika
10:07
there are opportunities
for more social progress,
for more social progress,
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postoje prilike za dodatni
društveni napredak,
društveni napredak,
10:10
risks of less.
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2003
i rizici za manje.
10:12
The second thing to notice
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Sledeće što se primećuje,
10:14
is that for poor countries,
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je da je linija vrlo strma
10:16
the curve is really steep.
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1973
kod siromašnih zemalja.
10:18
So what this tells us is that
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To nam govori
10:19
if poor countries can get
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da ako siromašne zemlje
10:21
a little bit of extra GDP,
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1894
dobiju malo dodanog BDP-a,
10:22
and if they reinvest that
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i ako ga ulože
10:24
in doctors, nurses, water supplies,
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u lekare, sestre, zalihe vode,
10:27
sanitation, etc.,
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sanitarije i tako dalje,
10:28
there's a lot of social progress bang
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2019
društveni napredak se značajno povećava
10:30
for your GDP buck.
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1586
za svaki uloženi dinar.
10:32
And that's good news, and that's what
we've seen over the last 20, 30 years,
we've seen over the last 20, 30 years,
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I to su dobre vesti, to viđamo
poslednjih 20, 30 godina,
poslednjih 20, 30 godina,
kod mnogo ljudi
koji su izašli iz siromaštva
koji su izašli iz siromaštva
10:35
with a lot of people lifted out of poverty
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2001
10:37
by economic growth and good policies
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uz ekonomski rast i dobru politiku
10:40
in poorer countries.
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u siromašnijim zemljama.
10:42
But go on a bit further up the curve,
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Ali pođite dalje uz liniju,
10:44
and then we see it flattening out.
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i videćete da postaje ravna.
10:46
Each extra dollar of GDP
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Svaki dodatni dinar BDP-a
10:48
is buying less and less social progress.
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kupuje manje i manje društvenog napretka.
10:51
And with more and more
of the world's population
of the world's population
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I kako sve više svetske populacije
10:54
living on this part of the curve,
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živi na ovom delu krive,
10:57
it means GDP is becoming
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2224
to znači da BDP postaje
10:59
less and less useful
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1784
sve manje koristan
11:01
as a guide to our development.
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kao vodič našeg razvoja.
11:03
I'll show you an example of Brazil.
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Pokazaću vam na primeru Brazila.
11:05
Here's Brazil:
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1223
Evo ga Brazil:
11:06
social progress of about 70 out of 100,
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društveni napredak je oko 70 od 100,
11:09
GDP per capita about
14,000 dollars a year.
14,000 dollars a year.
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BDP po glavi stanovnika
je oko 14,000 dolara godišnje.
je oko 14,000 dolara godišnje.
11:12
And look, Brazil's above the line.
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I vidite, Brazil je iznad linije.
11:15
Brazil is doing a reasonably good job
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Brazil na prilično dobar način
11:17
of turning GDP into social progress.
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3325
pretvara BDP u društveni napredak.
11:20
But where does Brazil go next?
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1987
Ali kuda Brazil ide?
11:22
Let's say that Brazil
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Recimo da Brazil usvoji
11:23
adopts a bold economic plan
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hrabar ekonomski plan
11:25
to double GDP in the next decade.
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2303
za udvostručavanje BDP-a
u sledećoj deceniji.
u sledećoj deceniji.
11:28
But that is only half a plan.
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3616
Ali to je samo polovina plana.
11:31
It's less than half a plan,
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2277
Čak i manje od polovine,
11:33
because where does Brazil
want to go on social progress?
want to go on social progress?
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3248
jer kuda Brazil želi da ide
na društvenom napretku?
na društvenom napretku?
11:37
Brazil, it's possible
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2318
Brazil, moguće je da povećate
11:39
to increase your growth,
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svoj rast,
11:41
increase your GDP,
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1577
povećate svoj BDP,
11:42
while stagnating or going backwards
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1890
ali da stagnirate ili nazadujete
11:44
on social progress.
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u društvenom napretku.
11:46
We don't want Brazil
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1186
Ne želimo da Brazil
11:47
to become like Russia.
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1732
postane kao Rusija.
11:48
What you really want is for Brazil
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2315
Ono što želite je da Brazil postane
11:51
to get ever more efficient at creating
social progress from its GDP,
social progress from its GDP,
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4953
efikasniji u pretvaranju BDP-a
u društveni napredak
u društveni napredak
11:56
so it becomes more like New Zealand.
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2298
da bi postao sličniji Novom Zelandu.
11:58
And what that means is that
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A to znači da društveni napredak
12:00
Brazil needs to prioritize social progress
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2657
mora Brazilu da bude prioritet
12:02
in its development plan
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1692
u razvojnom planu,
12:04
and see that it's not just growth alone,
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2412
i da ne bude samo rast,
12:06
it's growth with social progress.
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2652
nego rast sa društvenim napretkom.
12:09
And that's what the Social
Progress Index does:
Progress Index does:
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2618
I to je ono što Indeks
društvenog napretka radi:
društvenog napretka radi:
12:12
It reframes the debate about development,
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2610
preformuliše debatu o razvoju,
12:14
not just about GDP alone,
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2060
ne samo o BDP-u,
12:16
but inclusive, sustainable growth
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2579
nego o inkluzivnom, održivom rastu,
12:19
that brings real improvements
in people's lives.
in people's lives.
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4419
koji donosi prava unapređenja
u živote ljudi.
u živote ljudi.
12:23
And it's not just about countries.
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2576
Ne radi se samo o zemljama.
12:26
Earlier this year,
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2790
Ranije ove godine,
12:29
with our friends from the Imazon
nonprofit here in Brazil,
nonprofit here in Brazil,
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4567
sa prijateljima iz neprofitne organizacije
Imazon, ovde u Brazilu,
Imazon, ovde u Brazilu,
12:33
we launched the first subnational
Social Progress Index.
Social Progress Index.
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4657
lansirali smo prvi podnacionalni
Indeks društvenog napretka.
Indeks društvenog napretka.
12:38
We did it for the Amazon region.
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Uradili smo to za region Amazona.
12:40
It's an area the size of
Europe, 24 million people,
Europe, 24 million people,
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To je oblast veličine Evrope,
sa 24 miliona ljudi,
sa 24 miliona ljudi,
12:44
one of the most deprived
parts of the country.
parts of the country.
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2428
jedan od najsiromašnijih delova zemlje.
12:47
And here are the results,
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I evo rezultata,
12:48
and this is broken down
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1635
ovo je rasparčano
12:50
into nearly 800 different municipalities.
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3504
na skoro 800 različitih opština.
12:54
And with this detailed information
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1683
Sa ovim detaljnim informacijama
12:55
about the real quality of life
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2218
o stvarnom kvalitetu života
12:58
in this part of the country,
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766034
1943
u ovom delu zemlje,
12:59
Imazon and other partners
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1980
Imazon i drugi partneri
13:01
from government,
business and civil society
business and civil society
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2329
iz vlade, društvenog i poslovnog sektora
13:04
can work together to construct
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1714
mogu zajedno da naprave
13:06
a development plan
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1677
razvojni plan
13:07
that will help really improve
people's lives,
people's lives,
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775677
2337
koji će pomoći
da se unaprede životi ljudi,
da se unaprede životi ljudi,
13:10
while protecting that
precious global asset
precious global asset
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3236
dok se istovremeno štiti
to vredno globalno blago,
to vredno globalno blago,
13:13
that is the Amazon Rainforest.
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2971
amazonska prašuma.
13:16
And this is just the beginning,
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1901
A ovo je samo početak.
13:18
You can create a Social Progress Index
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786122
2379
Indeks društvenog napretka
možete napraviti
možete napraviti
13:20
for any state, region,
city or municipality.
city or municipality.
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5155
za bilo koju zemlju, region,
grad ili opštinu.
grad ili opštinu.
13:25
We all know and love TEDx;
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2073
Svi znamo i volimo TEDx;
13:27
this is Social Pogress-x.
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2242
ovo je Društveni napredak-x.
13:29
This is a tool for anyone to come and use.
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Ovaj alat svako može da koristi.
13:33
Contrary to the way we
sometimes talk about it,
sometimes talk about it,
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Nasuprot uobičajenom mišljenju,
13:36
GDP was not handed down from
God on tablets of stone. (Laughter)
God on tablets of stone. (Laughter)
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6320
BDP nije urezan u kamen
i poslat od boga. (Smeh)
i poslat od boga. (Smeh)
13:42
It's a measurement tool
invented in the 20th century
invented in the 20th century
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To je merni instrument
izmišljen u 20. veku
izmišljen u 20. veku
13:46
to address the challenges
of the 20th century.
of the 20th century.
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4792
kako bi se suočio sa izazovima 20. veka.
13:51
In the 21st century,
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1852
U 21. veku
13:53
we face new challenges:
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2452
suočeni smo sa novim izazovima:
13:55
aging, obesity, climate change, and so on.
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3108
starenjem, gojaznošću,
klimatskim promenama, itd.
klimatskim promenama, itd.
13:58
To face those challenges,
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1659
Da bismo se sa njima suočili,
14:00
we need new tools of measurement,
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2020
potrebni su nam novi merni instrumenti,
14:02
new ways of valuing progress.
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3754
novi načini vrednovanja napretka.
14:05
Imagine if we could measure
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Zamislite kad bismo mogli da merimo
14:08
what nonprofits, charities,
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2530
stvaran doprinos koji u našem društvu
14:10
volunteers, civil society organizations
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838925
1969
ostvaruju neprofitne i dobrotvorne
organizacije,
organizacije,
14:12
really contribute to our society.
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3806
volonteri, organizacije civilnog društva.
14:16
Imagine if businesses competed
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3068
Zamislite da se firme ne takmiče
14:19
not just on the basis of
their economic contribution,
their economic contribution,
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3411
samo na osnovu ekonomskog doprinosa,
14:23
but on their contribution
to social progress.
to social progress.
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3824
nego na osnovu doprinosa
društvenom napretku.
društvenom napretku.
14:27
Imagine if we could hold
politicians to account
politicians to account
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Zamislite da političari odgovaraju
14:30
for really improving people's lives.
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4196
za stvarno unapređenje života ljudi.
14:35
Imagine if we could work together —
332
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2985
Zamislite da zajedno radimo -
14:38
government, business,
civil society, me, you —
civil society, me, you —
333
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5068
vlade, firme, građansko društvo, ja, vi -
14:43
and make this century the
century of social progress.
century of social progress.
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5491
i da ovaj vek napravimo
vekom društvenog napretka.
vekom društvenog napretka.
14:48
Thank you.
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Hvala vam.
14:49
(Applause)
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6032
(Aplauz)
ABOUT THE SPEAKER
Michael Green - Social progress expertMichael Green is part of the team that has created the Social Progress Index, a standard to rank societies based on how they meet the needs of citizens.
Why you should listen
In his book Philanthrocapitalism (co-authored with Economist business editor Matthew Bishop), Michael Green defined a new model for social change built on partnerships between wealthy businesses, governments and community organizations. Shortly thereafter, Bishop floated the idea of a “Social Competiveness Index,” the idea that one day countries would compete with one another to be the most socially advanced, in the same way as they now compete to be economic top dog. Green loved it and decided to turn it into reality.
Teaming up with Avina's president Brizio Biondi-Morra, Sally Osberg of the Skoll Foundation and many other thought leaders from businesses and foundations, he began work on what would become the Social Progress Imperative, of which he's now CEO. Later they were joined by Harvard management guru Michael E. Porter, who became chairman of the SPI's advisory board. The first Social Progress Index was published in 2014.
Michael Green | Speaker | TED.com