ABOUT THE SPEAKER
Alison Jackson - Artist
Why can't you make it through the checkout line without flipping through page after page of pregnant celebs in Us magazine? Alison Jackson knows why. And she photographs the people you think you recognize doing what you really want to see.

Why you should listen

Recognizing the deep-seated need of the world public to see the Queen mum seated at the toilet, Elton John getting a colonic, and Keith Richards ironing his knickers, Alison Jackson set out to create the images that we really want paparazzi to capture. Armed with cheap photographic equipment, celebrity look-alikes, and a canny sense of what we think people are doing when we're not looking, she creates images that are equal parts belly laughs and pure scandal.

Jackson's newest book, Alison Jackson: Confidential features over 300 of her images in outrageous succession. She is also the auteur behind the popular BBC series "Double Take," which focuses on the (fake) outrageous behavior of dozens of popular British political, entertainment, and sports figures. Her biggest frustration is the penchant of her doppelgangers' real life subjects to take on behavior more outrageous than her photographs.

More profile about the speaker
Alison Jackson | Speaker | TED.com
TEDGlobal 2005

Alison Jackson: An unusual glimpse at celebrity

艾莉森·杰克逊看名人

Filmed:
733,443 views

艾莉森·杰克逊的摄影作品表现了大众最真实、最内心中想了解的,关于他们最喜欢的名人(比如戴安娜、埃尔顿·约翰)的日常生活。通过这些摄影作品,艾莉森·杰克逊探索了大众内心议论名人的渴望。内含图片。
- Artist
Why can't you make it through the checkout line without flipping through page after page of pregnant celebs in Us magazine? Alison Jackson knows why. And she photographs the people you think you recognize doing what you really want to see. Full bio

Double-click the English transcript below to play the video.

00:13
I'm a contemporary现代的 artist艺术家 and I show显示 in art艺术 galleries画廊 and museums博物馆.
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我是一名当代艺术家。我的作品在画廊和博物馆展出。
00:17
I show显示 a number of photographs照片 and films影片,
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我展出过大量的摄影和摄像,
00:20
but I also make television电视 programs程式, books图书 and some advertising广告,
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同时我也制作电视节目,书籍和广告。
00:24
all with the same相同 concept概念.
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这些作品都有一个共同的理念,
00:26
And it's about our fixation固定术 with celebrity名人 and celebrity名人 culture文化,
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就是关于我们对名人和名人文化的定位,
00:31
and the importance重要性 of the image图片:
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以及公众形象的重要性。
00:34
celebrity名人 is born天生 of photography摄影.
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名人的出身和摄影不可分割。
00:37
I'm going to start开始 with how I started开始 with this concept概念 seven years年份 ago,
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我将从七年前我是怎样想到这个理念开始讲起,
00:42
when Princess公主 Diana戴安娜 died死亡.
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当时戴安娜王妃刚刚去世。
00:45
There was a sort分类 of a standstill停顿 in Britain英国
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她去世的当天或者是那一刻,
00:48
the moment时刻 of her death死亡,
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英国似乎陷入了停滞,
00:51
and people decided决定 to mourn her death死亡 in a sort分类 of mass way.
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人们决定大规模地、群众性地哀悼她的逝去。
00:57
I was fascinated入迷 by this phenomenon现象,
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我被这个现象所吸引。
00:59
so I wondered想知道:
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然后我想:
01:01
could one erase抹去 the image图片 of Diana戴安娜, actually其实 quite相当 crudely粗制滥造 and physically物理?
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可以有人哪怕只是粗糙地抹去戴安娜的形象么?
01:04
So, I got a gun and started开始 to shoot射击 at the image图片 of Diana戴安娜,
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于是我拿了一把枪,开始对戴安娜的图像射击。
01:08
but I couldn't不能 erase抹去 this from my memory记忆
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但是我不能把她的形象从记忆中抹去,
01:12
and certainly当然 it was not being存在 erased擦除 from the public上市 psyche精神.
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而且当然它也不会从公众的精神中消失。
01:17
Momentum动量 was being存在 built内置.
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一种力量已经根植。
01:19
The press wrote about her death死亡 in rather, I felt, pornographic色情 ways方法 --
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我感觉媒体在用一种有些黄色的方式报道她的去世,
01:23
like, "Which哪一个 bit of artery动脉 left which哪一个 bit of body身体?"
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比如哪一部分的动脉离开了身体
01:26
and "How did she die in the back of the car汽车?" --
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或者她是怎样死于车的后座。
01:29
and I was intrigued好奇 by this sort分类 of mass voyeurism窥阴癖,
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我对公众的这种窥探心理很感兴趣,
01:33
so I made制作 these rather gory血腥 images图片.
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所以我拍摄了这些有些血淋淋的图片。
01:40
I then went on wondering想知道 whether是否 I could actually其实 replace更换 her image图片,
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我接着考虑我能不能真正地代替她的形象。
01:45
so I got a look-alike看起来像 of Diana戴安娜
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所以我找了一个和戴安娜长得很像的人,
01:49
and posed构成 her in the right positions位置 and angles
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让她摆成正确的位置和姿势,
01:53
and created创建 something that was in, or existed存在 in, the public上市 imagination想像力.
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根据公众的想象创造了一些图片。
01:58
So people were wondering想知道: was she going to marry结婚 Dodi多迪?
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人们想知道,戴安娜当时是不是想和男友Dodi结婚。
02:01
Was she in love with him?
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她是否和Dodi相爱?
02:03
Was she pregnant? Did she want his baby宝宝?
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她是不是怀孕了?她是否想要这个孩子?
02:06
Was she pregnant when she died死亡?
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她死时是否已经怀孕?
02:09
So I created创建 this image图片 of Diana戴安娜, Dodi多迪 and their imaginary假想 mixed-race混血 child儿童
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所以我拍摄了关于戴安娜,Dodi和他们想象中的混血小孩的照片。
02:13
and this image图片 came来了 out, which哪一个 caused造成 a huge巨大 public上市 outcry喊叫 at the time.
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这张照片公开后受到公众强烈抗议。
02:19
I then went on to make more comments注释 on the media媒体 and press imagery意象,
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然后我评论了媒体形象。
02:24
so I started开始 making制造 reference参考 to media媒体 imagery意象 --
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下面我要开始谈谈媒体形象
02:27
made制作 it grainy颗粒感, shot射击 through通过 doorways门道 and so on and so forth向前 --
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媒体用把事件细节化等等方法
02:31
to titillate挑逗 the public上市 or the viewer观众 further进一步
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来刺激公众或者观看者,
02:33
in terms条款 of trying to make the viewer观众 more aware知道的 of their own拥有 voyeurism窥阴癖.
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使他们更加意识到自己对名人隐私的窥探欲
02:39
So, this is an image图片 of Diana戴安娜 looking at Camilla卡米拉 kissing接吻 her husband丈夫,
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这张照片是戴安娜看着卡米拉亲吻自己的丈夫。
02:43
and this was a sequence序列 of images图片.
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这是一个系列的照片。
02:46
And this gets得到 shown显示 in art艺术 galleries画廊 like this, as a sequence序列.
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它们在一个画廊中按顺序展出。
02:50
And similarly同样 with the Di-Dodian迪Dodian baby宝宝 imagery意象 --
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相似地,这是戴安娜和男友想象中的小孩的照片。
02:54
this is another另一个 art艺术 gallery画廊 installation安装.
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这是另外一个系列。
02:59
I'm particularly尤其 interested有兴趣 in how you can't rely依靠 on your own拥有 perception知觉.
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我对公众对自己本身观念的怀疑特别感兴趣。
03:02
This is Jane Smith工匠 and Jo Bloggs布罗格斯, for instance,
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比如说,这是Jane Smith和Jo Bloggs,
03:07
but you think it's Camilla卡米拉 and the Queen女王,
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但是你认为这是卡米拉和皇后。
03:09
and I'm fascinated入迷 how what you think is real真实 isn't necessarily一定 real真实.
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我对人们是怎样对一些不尽然真实的东西信以为真的非常着迷,
03:15
And the camera相机 can lie谎言,
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镜头是可以撒谎的。
03:18
and it makes品牌 it very, very easy简单
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在媒体的狂轰滥炸下,
03:22
with the mass bombardment轰击 of imagery意象 to tell untruths谎言.
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它变得格外简单。
03:27
So, I continued继续 to work on this project项目 of how photography摄影 seduces生情愫 us
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我继续进行这个引诱人们的摄影计划,
03:35
and is more interesting有趣 to look at than the actual实际 real真实 subject学科 matter.
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它比现实中的事务更加有趣。
03:42
And at the same相同 time, it removes移除了 us from the real真实 subject学科 matter,
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与此同时,它把我们带离现实事务。
03:47
and this acts行为 as a sort分类 of titillating挑逗 thing.
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它们成为了一些刺激人们的东西。
03:52
So, the photograph照片 becomes this teaser传情 and incites煽动 desire欲望 and voyeurism窥阴癖;
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摄影成为了一种戏弄人的东西,刺激着人们窥探的欲望。
03:58
what you can't have, you want more.
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人对自己不能拥有的东西想要得更多。
04:02
In the photograph照片, the real真实 subject学科 doesn't exist存在
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所以,在摄影中,真正的主体并不存在。
04:05
so it makes品牌 you want that person more.
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这是你更加想要那个人。
04:09
And that is the way, I think, that celebrity名人 magazines杂志 work now:
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我想这样一来,名人杂志就可以获得成功。
04:12
the more pictures图片 you see of these celebrities名人,
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人们越多地看到名人的照片,
04:16
the more you feel you know them,
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越想了解他们,
04:19
but you don't know them
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但是你并不了解他们,
04:21
and you want to know them further进一步.
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所以你想更加深入地认识他们。
04:24
Of course课程, the Queen女王 goes to her stud螺柱 often经常 to watch her horses马匹 ...
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皇后经常去看她的马
04:28
watch her horses马匹. (Laughter笑声).
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去看她的马(笑声)
04:36
And then I was sort分类 of making制造 imagery意象.
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我在某种程度上制造了形象。
04:39
In England英国 there's an expression表达: "you can't imagine想像 the Queen女王 on the loo厕所."
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在英国,有一种说法叫:“你不能想象皇后上厕所的样子。”
04:42
So I'm trying to penetrate穿透 that.
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所以我尝试者把它表现出来。
04:45
Well, here is the image图片.
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就是这张图片。
04:48
All this imagery意象 was creating创建 a lot of fuss小题大作
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所有的这些图片都造成了很多大惊小怪。
04:51
and I was cited引用 as a disgusting讨厌 artist艺术家. The press were writing写作 about this,
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我被评论成一个令人厌恶的艺术家。
04:57
giving full充分 pages网页 about how terrible可怕 this was.
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媒体大篇幅地报道这些图片有多么可怕,
05:01
Which哪一个 I found发现 very interesting有趣 that it was going full充分 cycle周期:
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这种媒体渲染的循环让我觉得非常有趣。
05:04
I was making制造 comments注释 about the press
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我对媒体们作出评价,
05:07
and about how we know facts事实 and information信息 only by media媒体 --
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我们对事实和信息的了解仅仅来源于媒体
05:11
because we don't know the real真实 people;
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因为我们并不了解真正的人。
05:14
very few少数 of us know the real真实 people --
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我们中的很少人了解真正的人。
05:17
but it was going back into the press
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但是回到那些媒体身上,
05:20
and they were publicizing宣贯, effectively有效, my filthy污秽 work.
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他们正在有效地传播我的被批评为丑恶的作品。
05:23
So, these are broadsheets大报, tabloids小报, debates辩论 were being存在 had all about this work,
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各种报章、评论都是关于这些作品。
05:29
films影片 were being存在 banned取缔 before people had actually其实 had the look at the work,
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摄影在人们真正看到之前就被禁止。
05:33
politicians政治家 were getting得到 involved参与 --
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政客们参与进来。
05:35
all sorts排序 of things -- great headlines新闻头条.
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各种事情,大的标题。
05:39
Then suddenly突然, it started开始 to get on front面前 pages网页.
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然后突然它开始登上头版。
05:43
I was being存在 asked and paid支付 to do front面前 covers盖子.
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有人付钱让我做封面摄影。
05:46
Suddenly突然 I was becoming变得 sort分类 of acceptable接受,
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突然我就变成了一种可以被接受的人,
05:48
which哪一个 I found发现 also fascinating迷人.
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这也让我很感兴趣。
05:51
How one moment时刻 -- it was disgusting讨厌 --
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为什么在一段时间被厌恶的--
05:54
journalists记者 would lie谎言 to me to get a story故事 or a photograph照片 of me,
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而现在记者们可以向我撒谎以取得我的故事和照片,
05:57
saying my work was wonderful精彩,
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说我的作品非常好,
05:59
and the next下一个 minute分钟 there were terrible可怕 headlines新闻头条 about me.
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然而下一分钟又会有关于我的可怕的标题。
06:02
But then this changed suddenly突然.
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但是这些瞬间就改变了。
06:06
I then started开始 to work for magazines杂志 and newspapers报纸.
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然后我开始为报刊杂志工作。
06:11
This was, for example, an image图片 that went into Tatler塔特勒.
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例如这张为《闲谈者》提供的图片。
06:13
This was another另一个 newspaper报纸 image图片.
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这是另外一张报纸图片。
06:17
It was an April四月 fool傻子 actually其实, and to this day some people think it's real真实.
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它其实出现在愚人节那天,但一些人以为它是真的
06:20
I was sitting坐在 next下一个 to someone有人 at dinner晚餐 the other day,
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有一天我和一些人一起吃饭,
06:23
and they were saying there's this great image图片 of the Queen女王
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他们正在谈论一张关于皇后的不错的图片
06:25
sitting坐在 outside William威廉 Hill爬坡道.
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当中皇后正在走向William Hill。
06:27
They thought it was real真实.
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他们以为它是真的。
06:29
I was exploring探索, at the time, the hyperbole夸张 of icons图标 --
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我当时就开始探索关于偶像的夸张法,
06:33
and Diana戴安娜 and Marilyn玛丽莲 -- and the importance重要性 of celebrity名人 in our lives生活.
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戴安娜和玛丽莲梦露,名人对人们生活的重要性。
06:37
How they wheedle哄骗 their way into the collective集体 psyche精神
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他们是怎样把自己融入到公众的心中
06:40
without us even knowing会心,
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让我们毫无察觉
06:43
and how that should happen发生.
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这是怎样发生的
06:46
I explored探讨 with actually其实 dressing敷料 up as the celebrities名人 myself.
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我实际上把自己打扮成了名人。
06:50
There's me as Diana戴安娜 --
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这是打扮成戴安娜的我
06:54
I look like the mass murderer凶手 Myra迈拉 Hindley辛德雷, I think, in this one. (Laughter笑声).
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看起来像连环杀人犯Myra Henley (笑声)
06:57
And me as the Queen女王.
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这是我装扮成的皇后。
06:59
I then continued继续 on to make a whole整个 body身体 of work about Marilyn玛丽莲 --
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然后我又制作了一系列玛丽莲梦露
07:04
the biggest最大 icon图标 of all --
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最伟大的偶像。
07:06
and trying to titillate挑逗 by shooting射击 through通过 doorways门道 and shutters百叶窗 and so on and so forth向前,
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我尝试了各种摄影技巧比如从门廊中往外摄来刺激大众
07:11
and only showing展示 certain某些 angles to create创建 a reality现实 that, obviously明显,
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只展示某些特定的角度,来创造出现实感,
07:14
is completely全然 constructed.
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这明显地经过精心制作
07:19
This is the look-alike看起来像, so the crafting各具特色 elements分子 of this is completely全然 enormous巨大.
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这是照片中玛丽莲的扮演者,其中手工的成分是巨大的
07:23
She looks容貌 nothing like Marilyn玛丽莲,
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她一点也不像玛丽莲梦露
07:26
but by the time we've我们已经 made制作 her up and put wigs假发 and makeup化妆 on,
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但当我们给她戴上假发和化妆后,
07:29
she looks容貌 exactly究竟 like Marilyn玛丽莲,
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她看上去就和玛丽莲梦露一模一样,
07:33
to the extent程度 that her husband丈夫 couldn't不能 recognize认识 her --
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甚至连他的丈夫都认不出来,
07:37
or recognize认识 this look-alike看起来像 -- in these photographs照片,
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认不出照片中这个扮演者
07:39
which哪一个 I find quite相当 interesting有趣.
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这十分有趣。
07:41
So, all this work is getting得到 shown显示 in art艺术 galleries画廊.
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这一系列照片都在画廊中展览。
07:44
Then I made制作 a book.
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我制作了一本书。
07:47
I was also making制造 a TV电视 series系列 for the BBCBBC at the time.
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我曾经为BBC制作了一系列电视节目。
07:51
Stills剧照 from the TV电视 series系列 went into this book.
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电视节目中的静态图片也收入了书中。
07:55
But there was a real真实 legal法律 problem问题 because it looks容貌 real真实,
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但是这里有一个法律问题,因为照片看上去像真的
07:58
but how do you get over that?
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但是怎么克服这个问题呢?
08:03
Because obviously明显 it's making制造 a comment评论 about our culture文化 right now:
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它明显地在评论我们现在的文化,
08:06
that we can't tell what's real真实.
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也就是我们无法辨别真假。
08:09
How do we know when we're looking at something whether是否 it's real真实 or not?
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当我们看一件东西的时候,怎样才能分辨真假呢?
08:12
So, from my point of view视图, it's important重要 to publish发布 it,
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从我的看法,能发表这些照片是很重要的
08:18
but at the same相同 time it does cause原因 a confusion混乱 --
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但同时它们制造疑惑
08:21
intentional故意的 on my behalf代表,
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代表了我的意愿
08:25
but problematic问题 for any outlet出口 that I'm working加工 with.
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但是对我所合作的媒介来说它们是有问题的。
08:29
So a big disclaimer放弃 is put on everything that I do,
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于是我为所有作品都加上了免责声明,
08:33
and I made制作 narratives叙事 about all the European欧洲的 or Brit英国人 celebrities名人
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然后我为这些欧洲或者英国名人编写一个小故事
08:38
and comments注释 about our public上市 figures人物.
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一次评价这些公众人物。
08:44
You know, what does Tony托尼 Blair布莱尔 get up to in private私人的 with his fashion时尚 guru领袖?
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你知道,托尼·布莱尔私底下和他的时尚的老师做了什么?
08:55
And also dealing交易 with the perceptions看法 that are put about
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还有公众的观念关于
08:59
Bin箱子 Laden拉登, Saddam萨达姆 Hussein侯赛因, the links链接 that were put about pre-Iraq前伊拉克 war战争.
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本拉登、萨达姆,伊拉克战争前的环节。
09:05
And what is going to happen发生 to the monarchy帝制?
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君主制政体会走向何方
09:12
Because obviously明显 the British英国的 public上市,
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因为明显地,英国公众
09:17
I think, would prefer比较喜欢 William威廉 to Charles查尔斯 on the throne王座.
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更加支持威廉王子而不是查尔斯。
09:22
And it's that wish希望, or that desire欲望, that I suppose假设 I'm dealing交易 with in my work.
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我在工作中遭遇的就是这些公众的愿望,或者是欲望。
09:27
I'm not really interested有兴趣 in the celebrity名人 themselves他们自己.
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我并不是对名人本人感兴趣。
09:29
I'm interested有兴趣 in the perception知觉 of the celebrity名人.
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我感兴趣的是人们对于名人的看法。
09:32
And with some look-alikes看上去很像, they are so good
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用一些很演员来扮演名人,他们表现得很好。
09:36
you don't know whether是否 they're real真实 or not.
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人们分辨不出他们是真是假
09:43
I did an advertising广告 campaign运动 for Schweppes史威士, which哪一个 is Coca-Cola可口可乐,
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我曾经做过可口可乐公司Schweppes饮料的广告,
09:47
and so that was very interesting有趣 in terms条款 of the legalities合法性.
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它在法律方面非常有趣。
09:52
It's highly高度 commercial广告.
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这是一个高度商业的广告。
09:56
But it was a difficulty困难 for me -- because this is my artwork艺术品;
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但对我来说难度很高,因为它同时也是我的艺术作品。
09:58
should I do advertising广告? -- at the time.
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我当时想,我应不应该制作广告呢?
10:04
So I made制作 sure the work was not compromised妥协 in any way
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所以我下决心不让艺术向商业妥协,
10:07
and that the integrity廉正 of the work remained保持 the same相同.
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这件作品的整体统一性依然保持一致。
10:10
But the meanings含义 changed in the sense that with the logo商标 on,
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但意义有所改变,因为有了商标在图片上,
10:14
you're closing关闭 all the lines线 of interpretation解释 down to selling销售 a product产品
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人们就会想到这是在为推广一种产品
10:20
and that's all you're doing.
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推广产品就是这幅图的全部。
10:22
When you take the logo商标 off, you're opening开盘 up the interpretations解读
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当你去掉商标,各种解释的可能都产生了
10:28
and making制造 the work inconclusive尚无定论,
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使这幅作品不确定。
10:33
opposed反对 to conclusive确凿 when you are advertising广告.
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相反当做广告时,这幅作品的意义是确定的。
10:37
This image图片 is quite相当 interesting有趣, actually其实,
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这幅图其实很有趣
10:40
because I think we made制作 it three years年份 ago.
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这是三年前拍摄的
10:42
And it's Camilla卡米拉 in her wedding婚礼 dress连衣裙, which哪一个, again,
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卡米拉在她的婚纱中
10:47
nearly几乎 got re-used重新使用 now, recently最近 prior to her wedding婚礼.
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最近在卡米拉和查尔斯的婚礼前期,它再次被使用
10:53
Tony托尼 Blair布莱尔 and Cherie切丽. And again, the legalities合法性 -- we had to be very careful小心.
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这是布莱尔和切丽。同样我们需要小心法律问题。
10:56
It's obviously明显 a very big commercial广告 company公司, and so this little,
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这明显是一个大的商业性公司,所以我们做了这样一个
11:01
"Shh -- it's not really them,"
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“嘘,你知道这不是真的他们”
11:05
was put on the side of the imagery意象.
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放在图片的旁边
11:09
And Margaret玛格丽特 Thatcher撒切尔 visiting访问 Jeffery杰弗里 Archer射手 in jail监狱.
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这是撒切尔夫人探望在狱中的杰弗里·阿彻
11:12
I then was asked by SelfridgesSelfridges百货公司 to do a series系列 of windows视窗 for them,
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塞尔福里奇百货公司让我设计一系列橱窗
11:16
so I built内置 a sauna桑拿 bath in one of their windows视窗 and created创建 little scenes场景 --
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我建造了一个桑拿浴,创造了一些小场景
11:24
live生活 scenes场景 with look-alikes看上去很像 inside the windows视窗,
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让外形相似的演员来表演名人
11:27
and the windows视窗 were all steamed蒸熟 up.
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橱窗全部充满蒸气浴
11:29
So, it's Tony托尼 Blair布莱尔 reading and practicing his speech言语;
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这是布莱尔在阅读和练习他的演讲
11:32
I've got them doing yoga瑜伽 inside there with Carole阿玲 Caplin卡普林;
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我让他们和Carole Caplin一起做瑜伽
11:36
Sven斯文 making制造 out with Ulrika乌尔丽卡 Jonsson琼森, who he was having an affair事务 with at that time.
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Sven和在当时与他有绯闻的Ulrika Jonsson在一起
11:39
This was a huge巨大 success成功 for them
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这让百货公司取得了巨大成功
11:42
because the imagery意象 got shown显示 in the press the day after
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因为第二天所有媒体都刊登了照片
11:46
in every一切 single newspaper报纸, broadsheets大报 and tabloids小报.
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几乎每一份大小报刊
11:50
It was a bit of a road stopper塞子, which哪一个 was problematic问题
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这造成了堵塞道路的问题
11:54
because the police警察 kept不停 on trying to clear明确 away the crowds人群,
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因为警察尝试着疏散围观人群
11:57
but huge巨大 fun开玩笑 -- it was great for me to do a performance性能.
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但是非常好玩,表演对我来说非常美好
12:02
Also, people were taking服用 photographs照片 of this,
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另外,人们不停地照相
12:06
so it was being存在 texted发短信 around the world世界 extremely非常 quickly很快, all this imagery意象.
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使图片很快地传播到全球
12:12
And the press were interviewing面试, and I was signing签约 my book. (Laughter笑声).
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媒体们采访着,我给我的书签名 (笑声)
12:21
Further进一步 imagery意象. I'm making制造 a new book now with TaschenTaschen出版社
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我现在正在制作我的新书
12:24
that I'm working加工 on really for a sort分类 of global全球 market市场 --
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针对全球化的市场
12:28
my previous以前 book was only for the U.K. market市场 --
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我的前一本书只是针对英国市场
12:31
that I suppose假设 it could be called humorous幽默.
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但我设想这可以被称作幽默
12:35
I suppose假设 I come from a sort分类 of non-humorous非幽默 background背景
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我是来自一种不幽默的背景,
12:37
with serious严重 intent意图,
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你知道,有着严肃的意向。
12:40
and then suddenly突然 my work is funny滑稽.
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但后来突然我的作品都变得好笑了。
12:45
And I think it doesn't really matter that my work is considered考虑 humorous幽默, in a way;
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我认为我的作品被理解为幽默没有关系
12:51
I think it's a way in for me to deal合同 with the importance重要性 of imagery意象
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这也是我的一种处理媒体形象重要性的方式
12:56
and how we read all our information信息 through通过 imagery意象.
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我们如何通过图片阅读信息。
12:59
It's an extremely非常 fast快速 way of getting得到 information信息.
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这是得到信息的最快方式。
13:04
It's extremely非常 difficult if it's constructed correctly正确地,
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要正确构建这样的图片会非常困难
13:07
and there are techniques技术 of constructing建设 iconic标志性的 imagery意象.
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构建标志性的照片需要技巧。
13:11
This image图片, for example, is sort分类 of spot-on发现
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比如这幅图,恰到好处
13:13
because it exactly究竟 sums总和 up what Elton埃尔顿 may可能 be doing in private私人的,
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因为它正好概括了埃尔顿私底下可能做的事。
13:18
and also what might威力 be happening事件 with Saddam萨达姆 Hussein侯赛因, and George乔治 Bush衬套
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这是可能发生在萨达姆身上的
13:25
reading the Koran可兰经 upside-down上下翻转.
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这是小布什上下颠倒地在读可兰经
13:30
For example, George乔治 Bush衬套 target目标 practice实践 --
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这是小布什的打靶练习
13:33
shooting射击 at Bin箱子 Laden拉登 and Michael迈克尔 Moore穆尔.
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他在射击本拉登和迈克·摩尔。
13:35
And then you change更改 the photograph照片 he's shooting射击 at,
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然后你换掉他的射击对象,
13:38
and it suddenly突然 becomes rather grim严峻 and maybe less accessible无障碍. (Laughter笑声).
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它变得有些冷酷,也许不那么让人亲近 (笑声)
13:42
Tony托尼 Blair布莱尔 being存在 used as a mounting安装 block,
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布莱尔被用作了阶梯。
13:47
and Rumsfeld拉姆斯菲尔德 and Bush衬套 laughing with some Abu阿布 Ghraib格莱布 photos相片 behind背后,
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拉姆斯菲尔德和布什在笑,后面是Abu Ghraib的照片
13:51
and the seriousness严肃, or the intellect智力, of Bush衬套.
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这是布什的严肃和机智。
13:56
And also, commenting评论 on the behind背后 the scenes场景 --
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这是对现实事件的评价
14:00
well, as we know now -- what goes on in prisons监狱.
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就像我们现在所知道的监狱中发生的事件。
14:04
And in fact事实, George乔治 Bush衬套 and Tony托尼 Blair布莱尔
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实际上小布什和布莱尔
14:07
are having great fun开玩笑 during all of this.
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在此期间一直在休闲享受。
14:11
And really commenting评论, you know,
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这些评论
14:14
based基于 on the perception知觉 we have of the celebrities名人.
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根据我们对名人的看法
14:17
What Jack插口 Nicholson尼科尔森 might威力 be up to in his celebrity名人 life,
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杰克·尼克尔森在他的名人生活中在干什么
14:21
and the fact事实 that he tried试着 to ... he had a bit of road rage愤怒
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他其实有一点交通暴躁情绪,
14:23
and golf-clubbed高尔夫球棍 a driver司机 the other day.
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某一天他用高尔夫球杆击打一个司机
14:29
I mean, it's extremely非常 difficult to find these look-alikes看上去很像,
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其实要找到这些特型演员很不容易,
14:32
so I'm constantly经常 going up to people in the street
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所以我长期性地在街上接触不同的人,
14:34
and trying to ask people to come
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试着让人们来
14:42
and be in one of my photographs照片 or films影片.
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参与到我的摄影中。
14:45
And sometimes有时 asking the real真实 celebrity名人,
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有时我邀请真正的名人,
14:47
mistaking误认 them for someone有人 who just looks容貌 like the real真实 person,
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把他们误认为只是长得像的,
14:50
which哪一个 is highly高度 embarrassing尴尬. (Laughter笑声).
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这令人非常尴尬。 (笑声)
14:53
I've also been working加工 with The Guardian监护人 on a topical局部的 basis基础 --
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我和卫报以话题的形式合作
14:56
a page a week in their newspaper报纸 --
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在报纸上每周一页
15:00
which哪一个 has been very interesting有趣, working加工 topically局部.
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以话题为工作也非常有趣。
15:02
So, Jamie杰米 Oliver奥利弗 and school学校 dinners晚餐;
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杰米·奥利弗和学校午餐;
15:06
Bush衬套 and Blair布莱尔 having difficulty困难 getting得到 alongside并肩 Muslim穆斯林 culture文化;
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布什和布莱尔对融入穆斯林文化感到困难;
15:09
the whole整个 of the hunting狩猎 issue问题,
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狩猎事件
15:12
and the royal王室的 family家庭 refusing拒不 to stop hunting狩猎;
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皇家家庭拒绝停滞狩猎。
15:16
and the tsunami海啸 issues问题; and obviously明显 Harry掠夺;
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海啸事件。这是哈里
15:21
Blair's布莱尔 views意见 on Gordon戈登 Brown棕色, which哪一个 I find very interesting有趣;
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布莱尔看戈登·布朗,我觉得很有意思。
15:25
Condi康迪 and Bush衬套.
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赖斯和布什。
15:30
This image图片 I've decided决定 to show显示 having a reservation保留 about it.
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我专门讲一下这幅图
15:33
I made制作 it a year ago. And just how meanings含义 change更改,
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我一年前拍摄的它,意义已有所改变
15:41
and there were a terrible可怕 thing that has happened发生,
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一件可怕的事情发生了。
15:44
but the fear恐惧 is lurking潜伏 around in our minds头脑 prior to that.
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在此之前恐惧就潜伏在我们头脑里。
15:47
That's why this image图片 was made制作 one year ago,
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这就是为什么它于一年前拍摄
15:50
and what it means手段 today今天.
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还有它现在代表什么。
15:55
So, I'll leave离开 you with these clips剪辑 to have a look. (Music音乐)
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最后请大家看这些片段。
17:30
Chris克里斯 Anderson安德森: Thank you.
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谢谢。
Translated by Nicole LUO
Reviewed by 乔 安娜

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ABOUT THE SPEAKER
Alison Jackson - Artist
Why can't you make it through the checkout line without flipping through page after page of pregnant celebs in Us magazine? Alison Jackson knows why. And she photographs the people you think you recognize doing what you really want to see.

Why you should listen

Recognizing the deep-seated need of the world public to see the Queen mum seated at the toilet, Elton John getting a colonic, and Keith Richards ironing his knickers, Alison Jackson set out to create the images that we really want paparazzi to capture. Armed with cheap photographic equipment, celebrity look-alikes, and a canny sense of what we think people are doing when we're not looking, she creates images that are equal parts belly laughs and pure scandal.

Jackson's newest book, Alison Jackson: Confidential features over 300 of her images in outrageous succession. She is also the auteur behind the popular BBC series "Double Take," which focuses on the (fake) outrageous behavior of dozens of popular British political, entertainment, and sports figures. Her biggest frustration is the penchant of her doppelgangers' real life subjects to take on behavior more outrageous than her photographs.

More profile about the speaker
Alison Jackson | Speaker | TED.com