TEDSalon NY2013
Rodrigo Canales: The deadly genius of drug cartels
羅德里戈·卡納萊斯: 毒販致命的天才
Filmed:
Readability: 5.6
2,408,475 views
最近六年，在墨西哥有超過十萬人因為與毒品有關的暴力而死。我們可能認為這與自己無關，但事實上我們都是同謀。耶魯大學教授羅德里戈·卡納萊斯在這堅定不移的演說中談到毒販的智慧。這些大屠殺不是因為這些無名人士無知地互相殘殺，而是因為複雜的品牌管理。
Rodrigo Canales - Business professor
Rodrigo Canales wants to understand how individuals influence organizations or systems--even those as complex as the Mexican drug cartels. Full bio
Rodrigo Canales wants to understand how individuals influence organizations or systems--even those as complex as the Mexican drug cartels. Full bio
Double-click the English transcript below to play the video.
00:13
In December of 2010,
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2010 年十二月，
00:17
the city of Apatzingán
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在墨西哥沿岸米卻肯州
00:19
in the coastal state of Michoacán, in Mexico,
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城市阿帕欽甘
00:22
awoke to gunfire.
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被槍火吵醒。
00:24
For two straight days,
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連續兩日
00:26
the city became an open battlefield
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這城市變成了公開戰場，
00:28
between the federal forces
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由聯邦力量
00:30
and a well-organized group,
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和有組織的群體開戰，
00:32
presumably from the local criminal organization,
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極有可能是當地犯罪組織，
00:34
La Familia Michoacana, or the Michoacán family.
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La Familia Michoacana，或者是米卻肯家族。
00:38
The citizens didn't only experience incessant gunfire
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市民們不僅經歷了持續不斷的槍聲，
00:41
but also explosions
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還有爆炸，
00:43
and burning trucks used as barricades across the city,
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整個城市裡燒著的貨車被用作路障
00:47
so truly like a battlefield.
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所以真的是一個戰場。
00:49
After these two days,
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這兩天後，
00:50
and during a particularly intense encounter,
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在一次特別激烈的行動，
00:53
it was presumed that the leader of La Familia Michoacana,
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米卻肯家族的領袖
00:55
Nazario Moreno, was killed.
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莫瑞諾相信被殺。
00:58
In response to this terrifying violence,
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這可怕的暴力導致
01:00
the mayor of Apatzingán
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阿帕欽甘的市長
01:02
decided to call the citizens to a march for peace.
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召喚市民上街為和平遊行。
01:04
The idea was to ask for a softer approach
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理念是要尋找更柔和的途徑
01:08
to criminal activity in the state.
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去打擊罪犯行動。
01:10
And so, the day of the scheduled procession,
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所以，在約定的日子，
01:13
thousands of people showed up.
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幾千人上街。
01:15
As the mayor was preparing to deliver
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當市長準備
01:17
the speech starting the march,
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演說去開始遊行，
01:19
his team noticed
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他的團隊發覺
01:20
that, while half of the participants
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一半的參與者
01:24
were appropriately dressed in white,
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合宜的穿了白色
01:25
and bearing banners asking for peace,
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和帶了橫額尋求和平，
01:28
the other half was actually marching
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另一半卻其實
01:30
in support of the criminal organization
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為犯罪組織
01:33
and its now-presumed-defunct leader.
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和已去世的領袖遊行。
01:37
Shocked, the mayor decided to step aside
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市長感到震驚，與其參與或帶領一個
01:40
rather than participate or lead a procession
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看起來會支持組織罪案的遊行，
01:42
that was ostensibly in support of organized crime.
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不如決定避開，
01:45
And so his team stepped aside.
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所以他的團隊決定不插手。
01:47
The two marches joined together,
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兩個遊行聯合了，
01:49
and they continued their path
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並繼續向
01:52
towards the state capital.
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州首都走去。
01:55
This story of horrific violence
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這個故事，從暴力開始，
02:00
followed by a fumbled approach
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接下來由聯邦和當地權威
02:02
by federal and local authorities as they tried
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試著摸索着，
02:04
to engage civil society,
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去和社會團體打交道，
02:06
who has been very well engaged by a criminal organization,
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即一個和罪案組織有密切關係的城市，
02:09
is a perfect metaphor for what's happening in Mexico today,
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是對今天的墨西哥的完美的比喻，
02:12
where we see that our current understanding
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我們現時對
02:16
of drug violence and what leads to it
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毒品暴力的理解，和導致的原因
02:18
is probably at the very least incomplete.
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或許非常不完整。
02:21
If you decided to spend 30 minutes trying
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如果你決定花 30 分鐘去
02:23
to figure out what's going on with drug violence in Mexico
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明白墨西哥的毒品暴力，
02:25
by, say, just researching online,
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就說從網上看吧，
02:27
the first thing you would find out is that
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你會找到的第一件事是，
02:29
while the laws state that all Mexican citizens are equal,
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儘管法律說明所有墨西哥人是平等的，
02:33
there are some that are more
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有些會比其他更高等，
02:34
and there are some that are much less equal than others,
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一些會比其他更低等，
02:38
because you will quickly find out
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因為你會很快發現
02:39
that in the past six years
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在過去的六年，
02:41
anywhere between 60 and 100,000 people
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有 60 到 10 萬這樣的人數
02:43
have lost their lives in drug-related violence.
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在與毒品有關的暴力中喪失生命。
02:46
To put these numbers in perspective,
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用不同角度看這些數字，
02:48
this is eight times larger than the number of casualties
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這是比在伊拉克和阿富汗
02:51
in the Iraq and Afghanistan wars combined.
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戰爭中傷亡人數的八倍；
02:55
It's also shockingly close to the number of people
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這數字也很接近
02:58
who have died in the Syrian civil war,
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在敘利亞內戰死亡的人數，
03:00
which is an active civil war.
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這還是個現行的內戰。
03:03
This is happening just south of the border.
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這還只是發生在邊界南面的數字。
03:06
Now as you're reading, however,
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當你閱讀這些資料，
03:07
you will be maybe surprised that you will quickly
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你可能會對這些死亡數字麻木，
03:09
become numb to the numbers of deaths,
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並對自己感到驚訝。
03:11
because you will see that these are sort of abstract numbers
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因為，這些都是抽象的數字
03:15
of faceless, nameless dead people.
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死的都是寂寂無名的人，
03:18
Implicitly or explicitly, there is a narrative
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無論如何，
03:21
that all the people who are dying
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這些死了的人
03:23
were somehow involved in the drug trade,
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某程度上都和毒品交易有關，
03:26
and we infer this because they were either tortured
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我們如此推斷因為他們不是被折磨，
03:29
or executed in a professional manner,
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就是以專業方式被處決
03:32
or, most likely, both.
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或者，兩樣都是。
03:33
And so clearly they were criminals
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因為他們死的方式，
03:35
because of the way they died.
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他們顯然是罪犯。
03:38
And so the narrative is that somehow these people
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所以這些人某程度上
03:40
got what they were deserved.
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得到應有的。
03:42
They were part of the bad guys.
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他們是壞人。
03:44
And that creates some form of comfort
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這令很多人
03:47
for a lot of people.
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感到安慰。
03:48
However, while it's easier to think
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雖然這樣想比較容易；
03:51
of us, the citizens, the police, the army,
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視我們這些市民，警察，軍隊
03:55
as the good guys, and them, the narcos,
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為好人，而那些毒販，
03:59
the carteles, as the bad guys,
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那些毒梟，為壞人。
04:02
if you think about it,
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可是認真想，
04:03
the latter are only providing a service to the former.
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後者只是為前者服務。
04:07
Whether we like it or not,
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無論我們喜歡與否，
04:09
the U.S. is the largest market
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美國是世界上
04:12
for illegal substances in the world,
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最大的毒品市場，
04:13
accounting for more than half of global demand.
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佔全球需求的一半以上。
04:17
It shares thousands of miles of border with Mexico
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因為數千英里的邊境和墨西哥接壤，
04:20
that is its only route of access from the South,
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而且是從南來的唯一路徑；
04:23
and so, as the former dictator of Mexico, Porfirio Diaz,
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因此，作為墨西哥的前獨裁者，
波菲裡奧 · 迪亞斯，
波菲裡奧 · 迪亞斯，
04:26
used to say, "Poor Mexico,
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常說，"可憐的墨西哥，
04:29
so far from God and so close to the United States."
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離神這麼遠，卻這麼接近美國。“
04:35
The U.N. estimates that there are 55 million users
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聯合國估計美國有
04:38
of illegal drugs in the United States.
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五千五百萬個非法藥物的用者。
04:40
Using very, very conservative assumptions,
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使用非常，非常保守的假設，
04:43
this yields a yearly drug market on the retail side
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這會導致一個龐大的毒品市場
04:46
of anywhere between 30 and 150 billion dollars.
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甚至大至 300 到 1500 億美元。
04:49
If we assume that the narcos only have access
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如果我們假設毒販只能
04:51
to the wholesale part, which we know is false,
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打通批發部分，當然我們知道這並不真實，
04:54
that still leaves you with yearly revenues
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但這仍然會給他們
04:56
of anywhere between 15 billion and 60 billion dollars.
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150 億和 600 億美元之間的利潤。
05:01
To put these numbers in perspective,
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另一角度看這些數字，
05:03
Microsoft has yearly revenues of 60 billion dollars.
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微軟年收入為 600 億美金。
05:07
And it so happens that this is a product that,
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而毒品卻，
05:10
because of its nature, a business model
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因為其性質，解決需求
05:13
to address this market requires you
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需要一個特別的生意模式，
05:16
to guarantee to your producers
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要保證對生產商
05:18
that their product will be reliably placed
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他們的產品將會被放置
05:20
in the markets where it is consumed.
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在可靠的市場。
05:23
And the only way to do this, because it's illegal,
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因為這是非法的，唯一的辦法
05:26
is to have absolute control of the geographic corridors
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是要對地理有絕對掌握
05:29
that are used to transport drugs.
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一曲運送毒品。
05:31
Hence the violence.
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因此就有暴力。
05:34
If you look at a map of cartel influence and violence,
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假如我們看看有關毒品業的地圖
05:37
you will see that it almost perfectly aligns
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毒品行業的影響和暴力
05:39
with the most efficient routes of transportation
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與最有效的運輸路線差不多完全一樣
05:41
from the south to the north.
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從南向北。
05:43
The only thing that the cartels are doing
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毒梟唯一在做的，
05:44
is that they're trying to protect their business.
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是他們要保護他們的業務。
05:47
It's not only a multi-billion dollar market,
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它不只是有關幾十億元的市場，
05:49
but it's also a complex one.
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它同樣十分複雜。
05:51
For example, the coca plant is a fragile plant
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例如，古柯植物非常脆弱
05:54
that can only grow in certain latitudes,
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只能在某些緯度生長
05:56
and so it means that a business model
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這代表，為解決這樣的市場
05:58
to address this market requires you to have
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商業將包含
06:00
decentralized, international production,
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分散的、 國際的生產、
06:02
that by the way needs to have good quality control,
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順帶一提，必須有良好的品質控制，
06:05
because people need a good high
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因為人們想感到吸毒後的高漲
06:07
that is not going to kill them
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卻不會致命，
06:09
and that is going to be delivered to them when they need it.
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而藥物要被準確運送到。
06:12
And so that means they need to secure
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所以他們要確保
06:14
production and quality control in the south,
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南方生產和品質控制，
06:17
and you need to ensure that you have
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同時需要
06:19
efficient and effective distribution channels
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高效率和有效的分銷管道
06:21
in the markets where these drugs are consumed.
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去接觸這些市場。
06:25
I urge you, but only a little bit,
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我提議你，但只試一點點，
06:26
because I don't want to get you in trouble,
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因為我不想給你帶來麻煩，
06:28
to just ask around and see how difficult it would be
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就是去打聽一下在美國何時何地
06:32
to get whatever drug you want, wherever you want it,
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去問人在哪裡買你要的任何藥物
06:35
whenever you want it, anywhere in the U.S.,
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有多難。
06:37
and some of you may be surprised to know
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你們中某些可能會很驚訝去知道
06:40
that there are many dealers that offer a service
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有許多提供服務的轉銷商，
06:42
where if you send them a text message,
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假如你發短信給他們，
06:44
they guarantee delivery of the drug
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他們能保證藥物
06:46
in 30 minutes or less.
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在三十分鐘內被運到。
06:49
Think about this for a second.
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花時間想想。
06:51
Think about the complexity
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想想我剛才說的
06:53
of the distribution network that I just described.
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分布網絡有多複雜。
06:56
It's very difficult to reconcile this
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看起來這和無名的，
06:59
with the image of faceless, ignorant goons
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互相射殺的毒販
07:03
that are just shooting each other,
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很難扯上關係
07:05
very difficult to reconcile.
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很難去想。
07:07
Now, as a business professor, and as any business professor would tell you,
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現在，作為一名商務教授，
而所有商務教授都會如此說，
而所有商務教授都會如此說，
07:11
an effective organization requires
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一個有效的組織要求
07:13
an integrated strategy that includes
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一項綜合的戰略，其中包括
07:15
a good organizational structure, good incentives,
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良好的組織結構、 激勵機制，
07:18
a solid identity and good brand management.
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肯定的身分和良好的品牌管理。
07:21
This leads me to the second thing that you would learn
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所以在對墨西哥的三十分鐘探索，
07:23
in your 30-minute exploration of drug violence in Mexico.
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我們學到的第二件事，
07:26
Because you would quickly realize,
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你很快會意識到，
07:28
and maybe be confused by the fact,
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甚至被混淆；
07:29
that there are three organizations
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有三個組織的名字
07:30
that are constantly named in the articles.
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不停出現在文章上。
07:34
You will hear about Los Zetas,
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洛斯哲塔斯，
07:36
the Knights Templar, which is the new brand
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及新的品牌，聖殿騎士團
07:38
for the Familia Michoacana that I spoke about at the beginning,
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由一開始時談及的米卻肯家族新創，
07:41
and the Sinaloa Federation.
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和錫納羅亞販毒集團。
07:43
You will read that Los Zetas is this assortment
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你將讀到洛斯哲塔斯會做各式各樣
07:46
of sociopaths that terrify the cities that they enter
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反社會的事，恐嚇他們進入的城市
07:50
and they silence the press,
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然而媒體不會報道，
07:53
and this is somewhat true, or mostly true.
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這某程度上，或很大程度上是真的。
07:56
But this is the result of a very careful branding
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但這是因為非常小心的管理
08:00
and business strategy.
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和業務戰略。
08:02
You see, Los Zetas is not just
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洛斯哲塔斯並不只是
08:04
this random assortment of individuals,
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隨機組合的人們，
08:06
but was actually created by another criminal organization, the Gulf Cartel,
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而是由另一犯罪組織，海灣販毒集團創建，
08:09
that used to control the eastern corridor of Mexico.
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它曾經控制墨西哥的東岸走廊。
08:12
When that corridor became contested, they decided
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當那條走廊被人入侵，他們決定
08:15
that they wanted to recruit
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招聘
08:17
a professional enforcement arm.
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一個專業執法部門。
08:19
So they recruited Los Zetas:
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所以他們招募洛斯哲塔斯：
08:23
an entire unit of elite paratroopers
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即墨西哥軍隊裡
08:26
from the Mexican Army.
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整個單位的精銳傘兵。
08:29
They were incredibly effective as enforcers for the Gulf Cartel,
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他們為海灣販毒集團非常有效地執法。
08:33
so much so that at some point, they decided
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因此到了一定時候，他們決定
08:34
to just take over the operations,
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接管行動。
08:37
which is why I ask you to never keep tigers as pets,
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這正正反映，別養虎為患，
08:41
because they grow up.
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因為他們長大了。
08:43
Because the Zetas organization was founded in treason,
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因為洛斯哲塔斯是由叛變之下成立的，
08:47
they lost some of the linkages to the production and distribution
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在最高利潤的市場，例如可卡因
08:50
in the most profitable markets like cocaine,
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他們失去了一些對生產和分配的聯繫。
08:52
but what they did have,
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但他們有的，
08:53
and this is again based on their military origin,
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這又是基於其軍事的起源，
08:56
was a perfectly structured chain of command
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是結構化的指揮鏈，
08:59
with a very clear hierarchy
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非常清晰的層次結構，
09:01
and a very clear promotion path that allowed them
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非常清晰的晉升途徑，
09:05
to supervise and operate across many, many markets
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非常有效地監管
09:09
very effectively,
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和操控很多市場，
09:11
which is the essence of what a chain of command seeks to do.
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這就是指揮鏈最根本的作用。
09:15
And so because they didn't have access
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他們不能進入
09:16
to the more profitable drug markets,
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更賺錢的毒品市場，
09:18
this pushed them and gave them the opportunity
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卻給了他們機會
09:20
to diversify into other forms of crime.
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化成其他形式的犯罪。
09:24
That includes kidnapping, prostitution,
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這包括綁架、 賣淫、
09:28
local drug dealing and human trafficking,
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當地毒品交易和販賣人口，
09:30
including of migrants that go from the south to the U.S.
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包括從南邊到美國的移民。
09:34
So what they currently run is truly
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所以他們正在運行的
09:38
and quite literally a franchise business.
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其實是專營業務。
09:42
They focus most of their recruiting on the army,
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他們的招聘很多都是在軍隊，
09:45
and they very openly advertise for better salaries,
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而他們會公開賣廣告：更好的薪水
09:48
better benefits, better promotion paths,
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更多的福利，更多的晉升途徑，
09:51
not to mention much better food,
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還有比軍隊能夠提供的
09:53
than what the army can deliver.
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更佳的食物。
09:56
The way they operate is that
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他們的運作的方式是，
09:57
when they arrive in a locality,
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當他們到達一個地方，
09:59
they let people know that they are there,
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他們會讓人們知道他們在那，
10:01
and they go to the most powerful local gang
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然後去當地最強的黑幫，
10:04
and they say, "I offer you
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說：「我讓你
10:06
to be the local representative of the Zeta brand."
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成為洛斯哲塔斯的地區性代表。」
10:10
If they agree -- and you don't want to know
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如果他們同意 — — 你不想知道
10:11
what happens if they don't --
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如果他們不同意怎麼辦，
10:13
they train them and they supervise them
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他們訓練他們，和他們監督他們
10:15
on how to run the most efficient criminal operation
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如何在當地運行最有效率的犯罪行動，
10:18
for that town, in exchange for royalties.
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以換取特許權使用費。
10:22
This kind of business model obviously depends
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這種業務模式顯然完全取決於
10:24
entirely on having a very effective brand of fear,
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對品牌的恐懼，
10:26
and so Los Zetas
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洛斯哲塔斯如此
10:28
carefully stage acts of violence
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仔細策劃的暴力行為，
10:31
that are spectacular in nature,
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本質是如此的驚人，
10:33
especially when they arrive first in a city,
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尤其是當他們剛一個城市時。
10:35
but again, that's just a brand strategy.
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但同樣，這只是品牌戰略。
10:39
I'm not saying they're not violent,
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我不是說他們不暴力，
10:41
but what I am saying is that even though you will read
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1943
但我的意思是，即使你讀到
10:42
that they are the most violent of all,
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他們是最暴力的幫派，
10:44
when you count, when you do the body count,
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但當點死亡人數時，
10:47
they're actually all the same.
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其實跟其他都一樣。
10:51
In contrast to them, the Knights Templar
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作為對比，聖殿騎士團
10:54
that arose in Michoacán
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1840
是在米卻肯州起源的，
10:56
emerged in reaction to the incursion
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對洛斯哲塔斯入侵他們的州分
10:59
of the Zetas into the state of Michoacán.
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產生了反應。
11:01
Michoacán is a geographically strategic state
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米卻肯州戰略性重要的地方，
11:04
because it has one of the largest ports in Mexico,
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2003
因為它有墨西哥最大的港口之一，
11:06
and it has very direct routes to the center of Mexico,
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和直接進入墨西哥中心的路線。
11:09
which then gives you direct access to the U.S.
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然後就能直通美國。
11:12
The Knights Templar realized very quickly
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1539
聖殿騎士很快就意識到
11:13
that they couldn't face the Zetas on violence alone,
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3508
他們不能單純以暴力解決洛斯哲塔斯，
11:17
and so they developed a strategy
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2357
所以他們開發了新的戰略
11:19
as a social enterprise.
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2779
成為社會企業。
11:22
They brand themselves as representative of
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他們包裝自己為
11:25
and protecting of the citizens of Michoacán
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2656
保護米卻肯州市民的代表
11:28
against organized crime.
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2298
打擊有組織犯罪。
11:30
Their brand of social enterprise means
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1731
作為社會企業代表
11:32
that they require a lot of civic engagement,
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2051
他們需要與民眾有很多的交流，
11:34
so they invest heavily in providing local services,
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4166
所以他們大量投資當地服務，
11:38
like dealing with home violence,
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例如處理家庭暴力，
11:41
going after petty criminals, treating addicts,
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處理瑣碎的罪案，治療癮君子，
11:45
and keeping drugs out of the local markets
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2778
和讓毒品遠離他們
11:48
where they are,
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2480
所在地的市場。
11:50
and, of course, protecting people
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當然，保護人民
11:52
from other criminal organizations.
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2491
不被其他犯罪組織侵犯。
11:54
Now, they kill a lot of people too,
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他們也殺了很多人，
11:57
but when they kill them,
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但當他們殺了他們，
12:00
they provide very careful narratives and descriptions
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2900
他們提供了非常小心的敘述和說明
12:02
for why they did them,
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1252
對於為什麼殺他們，
12:04
through newspaper insertions, YouTube videos,
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通過報章報道，YouTube 視頻，
12:08
and billboards that explain that the people who were killed
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看版解釋為何那些人被殺，
12:10
were killed because they represented a threat
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2328
因為這些人反映了威脅，
12:12
not to us, as an organization, of course,
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1856
不是對於我們，作為一個組織，
12:14
but to you, as citizens.
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1936
但是對你們，公民。
12:16
And so we're actually here to protect you.
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2456
所以我們實際上是來保護你。
12:19
They, as social enterprises do,
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他們作為社會企業，
12:21
have created a moral and ethical code
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已創建一個道德和倫理的章法，
12:23
that they advertise around,
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他們到處做廣告，
12:25
and they have very strict recruiting practices.
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有非常嚴格的招聘方法。
12:28
And here you have the types of explanations
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1823
對於他們的一些行動，
12:30
that they provide for some of their actions.
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3941
他們會有幾種解釋。
12:34
They have actually retained access
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1896
他們實際上保留了進入
12:36
to the profitable drug trade,
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2300
高價毒品的交易的道路，
12:38
but the way they do it is, because they control all of Michoacán,
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2210
而他們的方法，因為他們控制著整個米卻肯州，
12:40
and they control the Port of Lázaro Cárdenas,
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2143
和拉薩羅卡德納勒港口，
12:43
they leverage that to, for example,
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1802
他們利用這一點，例如
12:44
trade copper from Michoacán that is legally created
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3557
利用在米卻肯合法製成
12:48
and legally extracted
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1400
和合法提取的銅去交易
12:49
with illegal ephedrine from China
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2002
來自中國，非法的麻黃素，
12:51
which is a critical precursor for methamphetamines
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3424
一個製作冰毒的重要材料。
12:55
that they produce, and then they have partnerships
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他們生產，就與較大的組織
12:57
with larger organizations like the Sinaloa Federation
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2538
建立夥伴關係，像錫納羅亞販毒集團，
13:00
that place their products in the U.S.
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會將產品放於美國。
13:02
Finally, the Sinaloa Federation.
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2671
最後，錫納羅亞販毒集團。
13:05
When you read about them, you will often read about them
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2198
尋找他們的資料時，都是
13:07
with an undertone of reverence and admiration,
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3700
被尊敬和欽佩地敘述。
13:11
because they are the most integrated
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1916
因為他們是最完整，
13:13
and the largest of all the Mexican organizations,
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2288
是墨西哥所有組織中最大的，
13:15
and, many people argue, the world.
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3454
很多人還認為，是世界上最大的組織。
13:19
They started as just sort of a transport organization
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2984
他們開始時只是運輸機構，
13:22
that specialized in smuggling between the U.S.
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2074
專門在美國和墨西哥
13:24
and the Mexican borders,
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2125
邊界走私，
13:26
but now they have grown
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1418
但現在他們已經長大
13:27
into a truly integrated multinational
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3426
成為一個架構完整的跨國集團
13:31
that has partnerships in production in the south
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2306
在南方有生產的夥伴，
13:33
and partnerships in global distribution
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3013
也有銷售夥伴
13:36
across the planet.
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2494
分布全球。
13:38
They have cultivated a brand of professionalism,
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3330
他們培養的品牌含有專業，
13:42
business acumen and innovation.
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3318
商業智慧與創新。
13:45
They have designed new drug products
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2099
他們設計過新的藥物
13:47
and new drug processes.
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1723
和新的生產過程。
13:49
They have designed narco-tunnels
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2218
他們設計了販毒隧道
13:51
that go across the border,
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1541
超越邊境，
13:53
and you can see that these are not
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1815
這些不是
13:55
"The Shawshank Redemption" types.
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3948
「肖申克的救贖」的類型。
13:58
They have invented narco-submarines and boats
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3696
他們發明了販毒潛水艇和小船
14:02
that are not detected by radar.
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2683
是雷達檢查不到的。
14:05
They have invented drones to transport drugs,
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2563
他們發明了無人駕駛飛機運輸毒品，
14:07
catapults, you name it.
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3286
彈射器，包羅萬有。
14:11
One of the leaders of the Sinaloa Federation
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2341
錫納羅亞販毒集團領導人之一
14:13
actually made it to the Forbes list.
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2438
實際上在福布斯榜上有名。
14:15
[#701 Joaquin Guzman Loera]
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1973
[#701 Joaquin Guzman Loera]
14:17
Like any multinational would, they have specialized
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2905
像任何跨國公司，他們
14:20
and focused only in the most profitable part of the business,
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2289
專注了在最有利可圖的部分，
14:23
which is high-margin drugs like cocaine,
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2678
就像高檔的毒品，例如可卡因
14:25
heroine, methamphetamines.
329
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2285
海洛英，甲基安非他命。
14:28
Like any traditional Latin American multinational would,
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2573
像任何傳統的拉丁美洲跨國公司，
14:30
the way they control their operations
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1741
他們是靠家庭關係
14:32
is through family ties.
332
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1782
控制行動的。
14:34
When they're entering a new market, they send
333
862214
1945
當他們要進入一個新的市場，他們發送
14:36
a family member to supervise it,
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1721
一名家庭成員監督，
14:37
or, if they're partnering with a new organization,
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2817
如果需要新的企業夥伴，
14:40
they create a family tie,
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1420
他們創建家庭結，
14:42
either through marriages or other types of ties.
337
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4466
要麼通過婚姻，或其他類型的關係。
14:46
Like any other multinational would,
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2163
像任何其他跨國公司一樣，
14:48
they protect their brand by outsourcing
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3167
他們會以外包生意上可疑的部分
14:51
the more questionable parts of the business model,
340
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2168
保護自己的品牌。
14:54
like for example, when they have to engage
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2043
譬如，當他們要
14:56
in violence against other criminal organizations,
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2765
以暴力打壓其他組織時，
14:58
they recruit gangs and other smaller players
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3445
他們聘請幫派和其他小玩家
15:02
to do the dirty work for them,
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1799
做骯髒的工作，
15:04
and they try to separate their operations
345
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1785
試圖完全分開他們的行動
15:05
and their violence and be very discrete about this.
346
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3635
和他們的暴力行為。
15:09
To further strengthen their brand,
347
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2496
為進一步加強他們的品牌，
15:12
they actually have professional P.R. firms
348
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2893
他們實際上有專業公關公司
15:14
that shape how the press talks about them.
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2479
向報社塑造他們的形象。
15:17
They have professional videographers on staff.
350
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3551
他們有專業攝像師，
15:20
They have incredibly productive ties
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2113
難以置信的生產力聯繫
15:23
with the security organizations
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1833
與保安機構
15:24
on both sides of the border.
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3412
在邊界兩邊。
15:28
And so, differences aside,
354
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2601
所以，不計差異，
15:30
what these three organizations share
355
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3555
這三個組織同樣，
15:34
is on the one hand, a very clear understanding
356
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3640
一方面，非常清楚
15:38
that institutions cannot be imposed from the top,
357
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3084
機構不是由上而下
15:41
but rather they are built from the bottom up
358
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2940
而是由下而上創建的。
15:44
one interaction at a time.
359
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3283
一次一次的互動。
15:47
They have created extremely coherent structures
360
935433
2421
他們建立了極度連貫的結構
15:49
that they use to show the inconsistencies
361
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2834
去顯示政府政策
15:52
in government policies.
362
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4027
前後矛盾的地方。
15:56
And so what I want you to remember from this talk
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今天演說想你記住的
15:59
are three things.
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有三件事。
16:00
The first one is that drug violence
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第一，毒品的暴力行為
16:03
is actually the result
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是巨大市場
16:05
of a huge market demand
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需求的結果，
16:08
and an institutional setup that forces
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還有機構的設置迫使
16:12
the servicing of this market to necessitate violence
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服務這市場需要暴力
16:15
to guarantee delivery routes.
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去保證運輸路線。
16:19
The second thing I want you to remember
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第二，
16:21
is that these are sophisticated,
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這些都是複雜，
16:23
coherent organizations
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協調一致的組織，
16:26
that are business organizations,
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是商業組織，
16:28
and analyzing them and treating them as such
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視他們為商業組織以剖析和探討
16:30
is probably a much more useful approach.
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是一個更有效的方法。
16:33
The third thing I want you to remember
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第三，
16:35
is that even though we're more comfortable
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「他們都是壞人，與我無關。」
16:37
with this idea of "them,"
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即使我們這樣看「他們」
16:39
a set of bad guys separated from us,
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更加舒服，
16:42
we are actually accomplices to them,
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我們其實都是他們的幫兇。
16:45
either through our direct consumption
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我們或直接消費
16:47
or through our acceptance of the inconsistency
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或接受其矛盾存在於
16:52
between our policies of prohibition
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我們禁令政策
16:54
and our actual behavior of tolerance
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和我們對毒品的容忍
16:57
or even encouragement of consumption.
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或甚至鼓勵使用毒品。
17:01
These organizations service, recruit from,
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他們於我們的社區
17:05
and operate within our communities,
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服務，招募，和經營。
17:07
so necessarily, they are much more integrated
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他們比我們所認為的
17:10
within them than we are comfortable acknowledging.
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更加完整。
17:14
And so to me the question is not whether
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對於我，問題不是
17:17
these dynamics will continue the way they have.
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這些活動會否維持一樣。
17:20
We see that the nature of this phenomenon
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這種活動的性質
17:23
guarantees that they will.
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保證他們會繼續。
17:26
The question is whether we are willing to continue
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問題是我們是否願意繼續
17:29
our support of a failed strategy
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支援一個失敗的策略，
17:33
based on our stubborn, blissful, voluntary ignorance
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基於我們固執、 幸福、 自願的無知
17:39
at the cost of the deaths of thousands of our young.
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代價是幾千個年輕人將死亡。
17:44
Thank you.
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謝謝。
17:45
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Rodrigo Canales - Business professorRodrigo Canales wants to understand how individuals influence organizations or systems--even those as complex as the Mexican drug cartels.
Why you should listen
Rodrigo Canales is an associate professor of organizational behavior at the Yale School of Management. There, he researches the role of institutions in entrepreneurship and economic development. More specifically, he focuses on how individuals can change organizations and systems--how their backgrounds, professional identities and roles affect how they relate and act in business.
Canales teaches the core MBA course on innovation at Yale, sits on the steering committee of the Dalai Lama Center for Ethics and Transformative Values at MIT and advises several startup companies in Mexico. He earned his MBA and Ph.D. from the MIT Sloan School of Management.
Rodrigo Canales | Speaker | TED.com