Zeynep Tufekci: Online social change: easy to organize, hard to win
Zeynep Tufekci - Techno-sociologist
Techno-sociologist Zeynep Tufekci asks big questions about our societies and our lives as they play out online. Full bio
how social media helps empower protest,
in multiple social movements,
empowers social movements
but overcoming it requires diving deep
over the long term.
Gezi Park protests, July 2013,
well, along with a lot of tear gas.
gotten used to the power of Twitter
about a year before
near the border region,
censored this news.
to tell them what to do.
could not take this anymore.
where this had occurred.
how overwhelmed he felt,
and tweeted it out.
and forced mass media to cover it.
Turkey's Gezi protests happened,
about a park being razed,
that media also censored it,
was broadcasting live from Istanbul,
a documentary on penguins.
but that wasn't the news of the day.
together and snapped that picture,
the penguin media. (Laughter)
and looked for actual news.
and take pictures and participate
for everything from food to donations.
with the help of these new technologies.
and publicize protests
in the southern Chiapas region of Mexico
charismatic Subcomandante Marcos?
thanks to the Internet.
brought global attention
the World Trade Organization,
technologies to help them organize.
to Tunisia to Egypt and more;
the Gezi Park protests;
like the #BringBackOurGirls hashtags.
can unleash a global awareness campaign.
of a massive mobilization.
able to have, their outcomes,
to the size and energy they inspired.
are not really matched
as a result in the end.
easier for movements,
become more likely as well?
for activism and politics,
of doing things the hard way?
easier to achieve gains.
four young college students
network called 140Journos
for uncensored news in the country.
use digital connectivity
for 10 field hospitals,
near Tahrir Square in 2011.
of this effort, called Tahrir Supplies,
he had the idea to when he got started.
or background in logistics.
which rocked the world in 2011.
to 90,000 subscribers in its list.
600 ongoing occupations and protests.
physical occupation in Zuccotti Park,
in about 82 countries, 950 cities.
global protests ever organized.
Movement had to do in 1955 Alabama
bus system, which they wanted to boycott.
to swing into action
start the boycott --
texting, Twitter, none of that?
to distribute those leaflets by hand.
because these were poor people.
to keep this carpool going.
available rides and what rides you need,
and use texting.
in the United States
of political dangers,
won major policy concessions,
after Occupy sparked
are still in place.
by anti-austerity protests,
didn't shift its direction.
of slow and sustained?
about a year after the Gezi protests
and the opposition party and movements.
than what they had hoped for.
around the world
that I'm in touch with.
that part of the problem
a bit like climbing Mt. Everest
of the slower work.
tedious logistical tasks
that could think together collectively
and maybe even more crucially,
March on Washington in 1963,
Martin Luther King gave his famous
and you don't just hear a powerful speech,
long-term work that can put on that march.
the capacity signaled by that march,
signaled by that march, seriously.
at Occupy's global marches
can bite over the long term.
to pickets to marches to freedom rides.
without the organizational base
that got very big
the depth of capacity
The magic is not in the mimeograph.
think together collectively,
over time with a lot of work.
from the ruling party in Turkey,
extensively, so that's not it.
he never took sugar with his tea.
got to do with anything?
getting ready for the next election
meeting with voters in their homes,
to compare notes.
with tea offered at every one of them,
because that would be rude,
per cup of tea,
he can't even calculate how many kilos,
why he was speaking so fast.
and he was already way over-caffeinated.
with comfortable margins.
different resources to bring to the table.
but the differences are instructive.
a story just of technology.
converging with what we want to do.
want to operate informally.
they fear corruption and cooptation.
are being strangled in many countries
makes it hard for them
and exert leverage over the system,
protesters dropping out,
without an effective challenge hobbles,
the modern recent movements are crucial.
and potential and economies.
that the problem is
who take as many risks as before,
and livelihoods on the line.
as Malcolm Gladwell claimed,
form weaker virtual ties.
just like before,
make new friends for life.
global protests more than a decade ago,
are not worthless.
and one another instead of running away.
each other safe and protected.
is the bedrock of changing politics.
participation at great scale very fast
to think together collectively,
and relate them to leverage,
and bravery and sacrifice by itself
are developing a platform called Loomio
decision making at scale.
are holding hack-a-thons
as well as citizen journalism.
to parliaments and political parties.
better online decision-making,
to need to innovate at every level,
to the political to the social.
About the speaker:Zeynep Tufekci - Techno-sociologist
Techno-sociologist Zeynep Tufekci asks big questions about our societies and our lives as they play out online.
Why you should listen
We've never had so many ways to express ourselves to the world, to break news, blast opinions, build communities. Zeynep Tufekci studies how online voices and online crowds -- using Facebook, Twitter and other social tools -- interact with traditional power. Her analysis of the Gezi Park demonstrations in her native Turkey broke new ground, and she's quickly become a must-follow on Medium for her sharp insights into news and events that are, more and more, influenced by spontaneous online social reaction.
An assistant professor at the School of Information and Library Science (SILS) at University of North Carolina, Chapel Hill, she's a faculty associate at Harvard's Berkman Center and the co-editor of Inequity in the Technopolis, a 10-year longitudinal study of tech access in Austin, Texas.
Zeynep Tufekci | Speaker | TED.com