Dan Gross: Why gun violence can't be our new normal
As president of the Brady Campaign to Prevent Gun Violence, Dan Gross seeks to cut US gun deaths in half by 2025. Full bio
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obsessed with advertising.
Saturday morning cartoons,
to get inside my head.
at a big New York ad agency.
on February 23, 1997,
was shot in the head
on the observation deck
into the middle of a nightmare,
was going to die,
to say goodbye to him,
recovering from a traumatic brain injury.
yeah, deserves it --
was a nightmare for my family,
it could have been;
it is for the 90 families every day
sisters, sons, daughters, parents.
a disgraceful national epidemic
this disgraceful national epidemic,
to preventing gun violence
that made me love advertising,
how to engage people.
finding common ground,
with what you want.
when it comes to gun violence,
at people who love to hunt,
is actually a school holiday.
They love their guns.
to own those guns.
there isn't common ground.
of keeping guns out of dangerous hands.
certain guns away from all people.
away from certain people,
we all agree shouldn't have guns:
have been incredibly effective
out of those dangerous hands.
at federally licensed firearm dealers
shouldn't have guns.
you probably also appreciate
of gun sales every day
to get on an airplane --
and one with no security.
agreement among the American public:
expanding Brady background checks
90 percent of Republicans,
of the American public disagrees.
of the American public
that believes the government
in our TV broadcast signals.
about background checks.
in the hands and homes
like you and me,
including keeping our families safe.
are choosing to own guns.
of the American public
makes your home safer.
underbelly of advertising,
a big enough lie enough times,
has spent billions of dollars
into the public health epidemic
from talking to parents
and other technology
from firing parents' guns
as a threat to their bottom line.
take their own lives every year.
they're almost all with a parent's gun.
happen with a gun taken from the home,
part of my job.
consequences of a very bad decision,
by very bad people,
the misery that they're causing,
of the day, all of us.
about the nightmare of gun violence.
and it's a dream we all share,
of a better, safer, future.
for the Brady Campaign,
in the US in half by 2025.
all of you here tonight
that dream is so absolutely within reach.
where you can look back and say,
really started to change."
to end gun violence in America,
has come together by the millions
based on that common ground,
in malls and movie theaters
of gun violence in homes and streets
and young black men
shouldn't have them.
of craven politicians
of the corporate gun lobby
they have been elected to represent.
it's not just the usual suspects like me
in the US seem to start --
it's not really a joke.
political and advocacy issues
celebrities using their platforms,
would have imagined
about it this year.
this cultural change is happening.
an unsolicited passionate appeal
that are heating up.
third-rail issue for Democrats.
to reverse very bad positions
until very recently.
their negative NRA ratings --
by the corporate gun lobby,
and we have the truth on our side.
of the organizing tools that plug into it
support really looks like.
and attacking instantly by the millions,
close -- and this is the bottom line --
are doing about it.
was that calls from the other side,
in San Bernardino,
into Congress in 24 hours.
the light of day anytime soon.
to repeal some of the most evil,
passed over the last dark decade.
is clearly being broken.
historic executive actions.
Brady background checks
that didn't have them previously.
we're not just waiting
be the definition of insanity.
the last to wake up and realize
because the American public shakes them.
what we're doing right now,
cross-country to give a speech
although far less intimidating,
happened to be binge-watching
TV shows, "Mad Men,"
about how to end my remarks,
every now and then,
in an office or around children
or sexually harassing a coworker.
to end gun violence.
the world has changed
considered commonplace or normal --
in just a generation or two,
about our common ground.
we have the potential to create
the terrible nightmare of gun violence,
might only be able to imagine
ABOUT THE SPEAKERDan Gross - Gun-control activist
As president of the Brady Campaign to Prevent Gun Violence, Dan Gross seeks to cut US gun deaths in half by 2025.
Why you should listen
"For too long we've been playing Mister Nice Guy," says Dan Gross, who takes an unapologetic stance against gun violence in the United States. As leader of the Brady Campaign to Prevent Gun Violence, he's fought a fierce battle in favor of background checks and against "bad apple" firearms dealers. Through aggressive media campaigns, he leads the charge to transform the nation's conversation on guns and gun safety.
Gross's activism stems from personal tragedy: in 1997, his brother was permanently disabled in a shooting at the Empire State Building, inspiring Gross to found the Center to Prevent Youth Violence (now known as PAX).
Dan Gross | Speaker | TED.com