Lana Mazahreh: 3 thoughtful ways to conserve water
Lana Mazahreh - Water conservation activist
BCG’s Lana Mazahreh wants individuals, companies and countries to take action against the fast-growing water crisis. Full bio
declared Cape Town a local disaster,
left of usable water.
of water per person, per day.
about five times.
didn't water your plants.
after those five toilet flushes.
about my second home with you.
of water just yet.
dropped to 87 liters.
as one of permanent drought.
is pretty much coming to many other cities
Organization of the United Nations,
that we don't have data for,
of the world's population
today than it did 20 years ago.
that has less water today.
are living in a country
absolute water scarcity since 1973.
have less water than Jordan.
is quite ingrained in my soul.
to learn how to write my name,
to conserve water.
my siblings and I to close the tap
instead of water when we played.
to do the Ice Bucket Challenge,
you know, that's easy,
balloons as a child,
on my head as an adult,
that seem second nature to me
what is fast becoming a global crisis.
despite their water crisis.
they really have.
is coming out of the tap now,
their communities and their companies
on the freeway,
the city had left.
borrowed from Australia
of the country's history
dropped to a very low capacity
not to use water.
to flash available levels of water
how much water they really have,
responsibility for themselves.
this created such a sense of urgency
in Melbourne had invested
for their own households.
at installing those tanks.
even more impactful.
to spend less water in their homes.
less time in the shower.
that some people, women in particular,
not just clean up."
water-efficient showerheads for free.
that the showerheads looked ugly
"The Showerhead Team"
into existing showerheads.
doesn't matter much to me,
a simple, unique solution
showerheads were replaced.
of that were done.
the water demands per capita
country in the world,
the "Business Heroes Toolkit" in 2010.
and empower businesses
to help them reduce those levels.
downloaded the toolkit.
the "Corporate Heroes Network,"
take on a challenge
levels to preset targets
saved on average 35 percent of water.
as they could in their office space.
techniques, taps, showerheads --
water consumption by half.
to save water is so critical,
beyond the status quo
from unexpected places.
water-scarce country in the world.
for almost 60 percent of its water needs.
of as much space as possible
built in the middle of the city-state.
water catchment in the country,
the maximum use of its large size
benefits to the country:
supply by 10 percent;
around it from floods
all around that area.
need to be stunning
that agriculture is consuming
low water-intensive crops.
its focus on date palms and grapevines.
to drought conditions
both locally and internationally.
in Southern Africa,
recycled water since 1968.
many countries recycle water.
don't like the thought
going to their taps.
to think that way.
to save water.
to drinking standards,
than 300,000 citizens in its capital city.
to be more water rich
water-poor countries have done,
About the speaker:Lana Mazahreh - Water conservation activist
BCG’s Lana Mazahreh wants individuals, companies and countries to take action against the fast-growing water crisis.
Why you should listen
Lana Mazahreh is a Project Leader at The Boston Consulting Group (BCG). Based in Johannesburg, she also spent a year working in BCG's office in Dubai. Mazahreh is passionate about social impact and has been involved in projects spanning a wide range of topics including the environment, economic development, employment, education and social care. She worked closely with the World Wide Fund for Nature on the water crisis in South Africa, where her passion for water grew even more.
Outside of her client work, Mazahreh co-leads BCG in Johannesburg's [email protected] Initiative and the office's social impact strategy. Prior to BCG, Mazahreh worked in the Technology Services Advisory team with Deloitte in the Middle East practice. She holds an MBA degree from INSEAD Business School, across its 3 campuses in France, Abu Dhabi & Singapore, and she holds a B.Sc. degree in Business Information Systems from Jordan. She loves practicing and teaching yoga, enjoys spending time in nature and is always eager to experience new countries and cultures.
Lana Mazahreh | Speaker | TED.com