TEDMED 2013
Mick Cornett: How an obese town lost a million pounds
Mick Cornett: Kako je pretili grad izgubio milijun funti (450 000 kilograma)
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Oklahoma City je grad srednje veličine koji je imao velik problem: našao se na listi najdebljih gradova u Americi. Gradonačelnik Mick Cornett shvatio je da njegov grad mora postati zdraviji ukoliko ga želi učiniti odličnim mjestom za život i rad. U ovom šarmantnom govoru vodi nas kroz isprepletene promjene koje su pomogle Oklahoma Cityu da kolektivno izgubi milijun funti (450 000 kilograma).
Double-click the English transcript below to play the video.
00:12
How many of you have been to Oklahoma City?
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Koliko vas je bilo u Oklahoma Cityu?
00:14
Raise your hand. Yeah?
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Podignite ruke. Da?
00:15
How many of you have not been to Oklahoma City
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Koliko vas nikad nije bilo u Oklahoma Cityu
00:17
and have no idea who I am? (Laughter)
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i nema pojma tko sam ja? (Smijeh)
00:21
Most of you. Let me give you
a little bit of background.
a little bit of background.
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Većina. Malo ću vam opisati
o čemu se radi.
o čemu se radi.
00:24
Oklahoma City started in the most
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Oklahoma City osnovan je na
00:27
unique way imaginable.
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najedinstveniji način zamisliv.
00:28
Back on a spring day in 1889,
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Jednog proljetnog dana 1889,
00:31
the federal government held what they called
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federalna vlada održala je
ono što su nazvali
ono što su nazvali
00:33
a land run.
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zemljišna utrka.
00:35
They literally lined up the settlers
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Doslovno su poredali naseljenike
00:36
along an imaginary line,
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na zamišljenu liniju,
00:38
and they fired off a gun,
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opalili iz pištolja,
00:39
and the settlers roared across the countryside
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i naseljenici su zatutnjali selom,
00:41
and put down a stake,
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zaboli kolac,
00:43
and wherever they put down that stake,
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i gdje god da su ga zaboli,
00:45
that was their new home.
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tu je bio njihov novi dom.
00:46
And at the end of the very first day,
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Na kraju prvog dana,
00:49
the population of Oklahoma City
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populacija Oklahoma Citya
00:51
had gone from zero to 10,000,
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povećala se s nula na 10 000
00:55
and our planning department
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i naš odjel za planiranje
00:56
is still paying for that.
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još uvijek plaća za to.
01:00
The citizens got together on that first day
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Građani su se okupili na taj dan
01:02
and elected a mayor.
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i izabrali gradonačelnika.
01:05
And then they shot him.
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Zatim su ga ustrijelili.
01:06
(Laughter)
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(Smijeh)
01:11
That's not really all that funny
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To zapravo i nije toliko smiješno
01:14
-- (Laughter) --
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-- (Smijeh) --
01:15
but it allows me to see what type of audience
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ali pokazuje mi s kakvom publikom
01:17
I'm dealing with, so I appreciate the feedback.
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imam posla, pa hvala
na povratnoj informaciji.
na povratnoj informaciji.
01:22
The 20th century was fairly kind to Oklahoma City.
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Dvadeseto stoljeće bilo je blago
prema Oklahoma Cityu.
prema Oklahoma Cityu.
01:24
Our economy was based on commodities,
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Ekonomija nam se temeljila na robi,
01:27
so the price of cotton or the price of wheat,
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odnosno na cijeni pamuka ili pšenice,
01:30
and ultimately the price of oil and natural gas.
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a na kraju i na cijenama nafte
i zemnih plinova.
i zemnih plinova.
01:33
And along the way, we became a city
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Usput smo postali grad
01:35
of innovation.
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inovacija.
01:37
The shopping cart was invented in Oklahoma City.
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Kolica za kupovinu izumljena su ovdje.
01:41
(Applause)
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(Pljesak)
01:46
The parking meter, invented in Oklahoma City.
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Baš kao i parkirni sat.
01:52
You're welcome.
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Nema na čemu.
01:55
Having an economy, though,
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Ekonomija utemeljena na
01:57
that relates to commodities
can give you some ups and some downs,
can give you some ups and some downs,
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robi može imati svoje uspone i padove,
02:00
and that was certainly the case
in Oklahoma City's history.
in Oklahoma City's history.
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a upravo se to dogodilo u povijesti
Oklahoma Cityu.
Oklahoma Cityu.
02:03
In the 1970s, when it appeared
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Kada se 1970-ih činilo
02:05
that the price of energy would never retreat,
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kao da cijena energetskih resursa
nikad neće opasti,
nikad neće opasti,
02:07
our economy was soaring,
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naša ekonomija bila je na vrhuncu,
02:09
and then in the early 1980s, it cratered quickly.
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a onda je ranih 80-ih doživjela brz kolaps.
02:12
The price of energy dropped.
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Cijene energije su pale.
02:15
Our banks began to fail.
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Banke su nam počele propadati.
02:16
Before the end of the decade,
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Do kraja desetljeća
02:18
100 banks had failed in the state of Oklahoma.
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propalo je 100 banaka
na području Oklahome.
na području Oklahome.
02:22
There was no bailout on the horizon.
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Spas nije bio na vidiku.
02:24
Our banking industry, our oil and gas industry,
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Bankarstvo, industrija nafte i plina,
02:27
our commercial real estate industry,
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i sektor nekretnina
02:29
were all at the bottom of the economic scale.
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bili su na dnu ekonomske ljestvice.
02:32
Young people were leaving Oklahoma City in droves
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Mladi su u ruljama napuštali Oklahoma City
02:35
for Washington and Dallas and Houston
and New York and Tokyo,
and New York and Tokyo,
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i odlazili u Washington, Dallas,
Houston, New York i Tokio,
Houston, New York i Tokio,
02:38
anywhere where they could
find a job that measured up
find a job that measured up
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bilo gdje gdje su mogli naći posao
koji je odgovarao
koji je odgovarao
02:40
to their educational attainment,
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razini njihovog stečenog obrazovanja,
02:41
because in Oklahoma City,
the good jobs just weren't there.
the good jobs just weren't there.
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jer u Oklahoma Cityu nije bilo
dobrih poslova.
dobrih poslova.
02:45
But along at the end of the '80s
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Krajem 80-ih došao je
02:46
came an enterprising businessman
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poduzetnik Ron Norick
02:49
who became mayor named Ron Norick.
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koji je postao i gradonačelnik.
02:51
Ron Norick eventually figured out
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Rod Norick na kraju je shvatio
02:53
that the secret to economic development
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da tajna ekonomskog razvitka
02:55
wasn't incentivizing companies up front,
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ne leži u izravnom poticanju poduzeća,
02:57
it was about creating a place
where businesses wanted to locate,
where businesses wanted to locate,
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već u stvaranju mjesta na kojem će se
poduzeća željeti smjestiti.
poduzeća željeti smjestiti.
03:00
and so he pushed an initiative called MAPS
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Stoga je progurao inicijativu "MAPS"
03:03
that basically was a penny-on-the-dollar sales tax
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koji je bio peni-po-dolaru porez na prodaju
03:05
to build a bunch of stuff.
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kako bi štošta izgradio.
03:08
It built a new sports arena,
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Tim se novcem izgradila nova sportska arena,
03:10
a new canal downtown,
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novi kanal u središtu grada,
03:12
it fixed up our performing arts center,
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popravio centar za umjetnost,
03:14
a new baseball stadium downtown,
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izgradio novi stadion za bejzbol
u centru grada
u centru grada
03:17
a lot of things to improve the quality of life.
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i još puno toga
što je unaprijedilo kvalitetu života.
što je unaprijedilo kvalitetu života.
03:19
And the economy indeed seemed to start
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Ekonomija je uistinu počela
03:21
showing some signs of life.
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pokazivati znakove života.
03:23
The next mayor came along.
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Onda je došao drugi gradonačelnik
03:26
He started MAPS for Kids,
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koji je pokrenuo "MAPS" za djecu,
03:27
rebuilt the entire inner city school system,
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obnovio kompletan gradski sustav školstva,
03:30
all 75 buildings either built anew or refurbished.
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svih 75 zgrada je nanovo izgrađeno ili
obnovljeno.
obnovljeno.
03:35
And then, in 2004,
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I onda 2004.,
03:38
in this rare collective lack of judgment
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u ovom rijetkom kolektivnom
nedostatku dobrog prosuđivanja
nedostatku dobrog prosuđivanja
03:43
bordering on civil disobedience,
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koje graniči s građanskim neposluhom,
03:45
the citizens elected me mayor.
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građani su mene izabrali za
gradonačelnika.
gradonačelnika.
03:49
Now the city I inherited
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Grad koji sam naslijedio
03:52
was just on the verge
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bio je na rubu izlaska
03:53
of coming out of its slumbering economy,
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iz uspavane ekonomije
03:57
and for the very first time,
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i po prvi smo se puta
03:58
we started showing up on the lists.
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počeli pojavljivati na listama.
04:02
Now you know the lists I'm talking about.
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Znate o kojim listama govorim.
04:04
The media and the Internet
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Mediji i Internet obožavaju
04:05
love to rank cities.
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rangirati gradove.
04:08
And in Oklahoma City,
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A Oklahoma City nikad prije
04:10
we'd never really been on lists before.
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nije bio ni na kakvim listama.
04:13
So I thought it was kind of cool
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Mislio sam da je fora kad su se
04:14
when they came out with these
positive lists and we were on there.
positive lists and we were on there.
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pojavile pozitivne liste na kojima
smo se i mi pojavili.
smo se i mi pojavili.
04:17
We weren't anywhere close to the top,
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Nismo bili ni blizu vrhu,
04:19
but we were on the list, we were somebody.
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ali bili smo na listi, bili smo netko.
04:22
Best city to get a job,
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Najbolji grad za zaposlenje,
04:24
best city to start a business,
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najbolji grad za pokretanje posla,
04:26
best downtown --
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najbolji centar grada --
04:28
Oklahoma City.
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Oklahoma City.
04:30
And then came the list
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I onda su se pojavile liste
04:34
of the most obese cities in the country.
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najdebljih gradova u zemlji.
04:39
And there we were.
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I tu smo se isto pojavili.
04:42
Now I like to point out that we were on that list
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Htio bih istaknuti da smo se na toj listi
04:45
with a lot of really cool places.
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našli s puno super gradova.
04:47
(Laughter)
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(Smijeh)
04:48
Dallas and Houston and New Orleans
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Dallas, Houston, New Orleans,
04:52
and Atlanta and Miami.
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Atlanta i Miami.
04:53
You know, these are cities that, typically,
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Znate, nisu to gradovi s kojima
04:55
you're not embarrassed to be associated with.
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vam je inače neugodno biti povezivan.
04:57
But nonetheless, I didn't like being on the list.
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Kako bilo, ne volim biti na toj listi.
05:02
And about that time, I got on the scales.
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Nekako sam u to vrijeme stao na vagu.
05:06
And I weighed 220 pounds.
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Težio sam 220 funti (100 kg).
05:08
And then I went to this website
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Otišao sam na stranicu
05:10
sponsored by the federal government,
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sponzoriranu od strane federalne vlade,
05:11
and I typed in my height, I typed in my weight,
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utipkao svoju visinu i težinu,
05:15
and I pushed Enter,
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pritisnuo Unesi,
05:16
and it came back and said "obese."
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i aplikacija mi je rekla da sam "pretio".
05:21
I thought, "What a stupid website."
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Pomislih, "Kako glupa stranica."
05:23
(Laughter)
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(Smijeh)
05:26
"I'm not obese. I would know if I was obese."
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"Nisam ja pretio. Znao bih da jesam."
05:32
And then I started getting honest with myself
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I onda sam počeo biti iskren sa sobom
05:34
about what had become
my lifelong struggle with obesity,
my lifelong struggle with obesity,
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o mojoj cjeloživotnoj borbi s debljinom,
05:39
and I noticed this pattern,
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i uočio sam obrazac,
05:41
that I was gaining about two or three pounds a year,
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dobivao sam 2-3 funte (1 kg) godišnje,
05:44
and then about every 10 years,
I'd drop 20 or 30 pounds.
I'd drop 20 or 30 pounds.
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i svakih deset godina, izgubio bih
20 ili 30 funti (9 - 13 kg).
20 ili 30 funti (9 - 13 kg).
05:47
And then I'd do it again.
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I onda sve ispočetka.
05:49
And I had this huge closet full of clothes,
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Imao sam ogroman ormar pun odjeće
05:51
and I could only wear a third of it at any one time,
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i mogao sam nositi samo trećinu
u danom razdoblju
u danom razdoblju
05:54
and only I knew which part of the closet I could wear.
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i samo sam ja znao koji dio ormara
mogu nositi.
mogu nositi.
05:59
But it all seemed fairly normal, going through it.
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Ali sve mi se to činilo relativno normalno.
06:04
Well, I finally decided I needed to lose weight,
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Konačno sam odlučio da moram smršaviti,
06:07
and I knew I could because
I'd done it so many times before,
I'd done it so many times before,
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a znao sam da to mogu jer sam
to već toliko puta napravio,
to već toliko puta napravio,
06:10
so I simply stopped eating as much.
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pa sam jednostavno prestao toliko jesti.
06:12
I had always exercised.
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Uvijek sam vježbao.
06:13
That really wasn't the part of the equation
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To nije bio dio na kojem sam
06:15
that I needed to work on.
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morao poraditi.
06:17
But I had been eating 3,000 calories a day,
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Dotad sam jeo 3 000 kalorija,
06:20
and I cut it to 2,000 calories a day,
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pa sam smanjio unos na 2 000 kalorija dnevno,
06:22
and the weight came off. I lost about a pound a week
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i izgubio sam na težini.
Gubio sam 1 funtu (0.5 kg) tjedno
Gubio sam 1 funtu (0.5 kg) tjedno
06:25
for about 40 weeks.
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tijekom 40 tjedana.
06:29
Along the way, though,
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Nekako usput,
06:30
I started examining my city,
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počeo sam promatrati svoj grad,
06:34
its culture, its infrastructure,
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njegovu kulturu, infrastrukturu,
06:38
trying to figure out why our specific city
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pokušao sam shvatiti zašto baš naš grad
06:41
seemed to have a problem with obesity.
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ima problema s pretilosti.
06:45
And I came to the conclusion
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Zaključio sam
06:47
that we had built an incredible quality of life
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da smo osigurali nevjerojatnu
kvalitetu života
kvalitetu života
06:51
if you happen to be a car.
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ako ste automobil.
06:55
(Laughter)
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(Smijeh)
06:58
But if you happen to be a person,
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Ali čovjek se bori
07:01
you are combatting the car seemingly at every turn.
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s automobilima na svakom koraku.
07:06
Our city is very spread out.
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Grad nam je jako razgranat.
07:08
We have a great intersection of highways,
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Imamo veliko sjecište autocesta,
07:12
I mean, literally no traffic congestion
in Oklahoma City to speak of.
in Oklahoma City to speak of.
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nemamo doslovno nikakva prometna zagušenja
u Oklahoma Cityu.
u Oklahoma Cityu.
07:15
And so people live far, far away.
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Tako da ljudi žive jako, jako daleko.
07:18
Our city limits are enormous, 620 square miles,
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Granice našeg grada su ogromne,
620 kvadratnih milja,
620 kvadratnih milja,
07:21
but 15 miles is less than 15 minutes.
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ali za 15 milja treba manje od 15 minuta.
07:25
You literally can get a speeding ticket
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U Oklahoma Cityu doslovno možete dobiti kaznu
07:27
during rush hour in Oklahoma City.
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za prebrzu vožnju za vrijeme špice.
07:30
And as a result, people tend to spread out.
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Stoga se ljudi šire.
07:33
Land's cheap.
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Zemljišta su jeftina.
07:36
We had also not required developers
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Čak nam jako dugo nisu trebali
07:39
to build sidewalks on new developments
for a long, long time.
for a long, long time.
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razvojni inženjeri za izgradnju pločnika
za novogradnju.
za novogradnju.
07:41
We had fixed that, but it had been relatively recently,
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To smo popravili, ali tek nedavno,
07:44
and there were literally 100,000
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i bilo je doslovno 100 000
07:46
or more homes into our inventory
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kuća ili čak više na našem popisu
07:49
in neighborhoods that had
virtually no level of walkability.
virtually no level of walkability.
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u naseljima koji nisu imali
gotovo nikakvu prohodnost.
gotovo nikakvu prohodnost.
07:57
And as I tried to examine
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Dok sam pokušavao smisliti
08:00
how we might deal with obesity,
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kako bismo se mogli nositi s pretilosti,
08:02
and was taking all of these elements into my mind,
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i uzimao u obzir svaki od ovih elemenata,
08:03
I decided that the first thing we need to do
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odlučio sam da najprije trebamo
08:07
was have a conversation.
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porazgovarati.
08:09
You see, in Oklahoma City,
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Vidite, mi u Oklahoma Cityu,
08:11
we weren't talking about obesity.
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mi nismo razgovarali o pretilosti.
08:14
And so, on New Year's Eve of 2007,
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Tako sam 2007., na Staru godinu
08:19
I went to the zoo,
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otišao u zoološki vrt,
08:21
and I stood in front of the elephants,
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stao pred slonove
08:23
and I said, "This city is going on a diet,
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i rekao: "Ovaj grad ide na dijetu
08:27
and we're going to lose a million pounds."
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i izgubit ćemo milijun funti"
08:31
Well, that's when all hell broke loose.
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Tada je nastao pakao.
08:32
(Laughter)
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(Smijeh)
08:35
The national media
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Državni su se mediji
08:37
gravitated toward this story immediately,
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odmah uhvatili ove priče,
08:42
and they really could have
gone with it one of two ways.
gone with it one of two ways.
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i uistinu su je mogli prikazati
na dva načina.
na dva načina.
08:45
They could have said,
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1531
Mogli su reći:
08:46
"This city is so fat
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"Ovaj je grad toliko debeo
08:48
that the mayor had to put them on a diet."
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da ih gradonačelnik mora
staviti na dijetu."
staviti na dijetu."
08:52
But fortunately, the consensus was,
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Srećom, sporazumno je rečeno:
08:54
"Look, this is a problem in a lot of places.
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"Gledajte, ovo je problem
u mnogim mjestima.
u mnogim mjestima.
08:56
This is a city that's wanting
to do something about it."
to do something about it."
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Ovaj grad želi nešto poduzeti
po tom pitanju."
po tom pitanju."
09:00
And so they started helping us
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Tako su nam počeli pomagati u
09:02
drive traffic to the website.
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povećanju prometa naše web-stranice.
09:04
Now, the web address was
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Web-adresa je glasila
09:06
thiscityisgoingonadiet.com.
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534348
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thiscityisgoingonadiet.com.
(ovajgradidenadijetu.com)
(ovajgradidenadijetu.com)
09:11
And I appeared on "The Ellen DeGeneres Show"
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Gostovao sam u jutarnjem showu
kod Ellen DeGeneres
kod Ellen DeGeneres
09:14
one weekday morning to talk about the initiative,
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jednog radnog dana kako bih govorio
o ovoj inicijativi,
o ovoj inicijativi,
09:18
and on that day, 150,000 visits
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i na taj dan naša je web-stranica
09:21
were placed to our website.
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posjećena 150 000 puta.
09:23
People were signing up,
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Ljudi su se prijavljivali,
09:25
and so the pounds started to add up,
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kilogrami zbrajati
09:27
and the conversation that I thought
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i razgovor za koji sam smatrao
09:29
was so important to have was starting to take place.
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toliko važnim počeo se voditi.
09:33
It was taking place inside the homes,
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Vodio se u kućama,
09:35
mothers and fathers talking about it with their kids.
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majke i očevi vodili su ih
sa svojom djecom.
sa svojom djecom.
09:38
It was taking place in churches.
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Vodio se u crkvama.
09:41
Churches were starting their own running groups
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1996
Crkve su pokretale vlastite grupe
09:43
and their own support groups
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za trčanje i grupe podrške
09:44
for people who were dealing with obesity.
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za ljude u borbi s pretilosti.
09:47
Suddenly, it was a topic worth discussing at schools
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575102
3412
Odjednom je to postala tema
vrijedna raspravljanja u školama
vrijedna raspravljanja u školama
09:50
and in the workplace.
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i na radnim mjestima.
09:52
And the large companies, they typically have
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Velike kompanije obično imaju
09:54
wonderful wellness programs,
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1596
odlične wellness-programe,
09:55
but the medium-sized companies
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ali one srednje veličine,
09:57
that typically fall between the cracks
on issues like this,
on issues like this,
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koje ovakva pitanja obično zanemaruju,
10:00
they started to get engaged and used our program
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588311
2701
počele su se uključivati i koristile su
naš program
naš program
10:03
as a model for their own employees
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1856
kao model za svoje zaposlenike
10:04
to try and have contests to see
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592868
1946
koji bi oni isprobali i vidjeli
10:06
who might be able to deal with their obesity situation
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594814
3815
tko se može boriti sa svojim problemom
pretilosti
pretilosti
10:10
in a way that could be proactively
beneficial to others.
beneficial to others.
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proaktivno i korisno i za druge.
10:15
And then came the next stage of the equation.
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603596
4621
Zatim je došlo vrijeme za sljedeći korak
u jednadžbi.
u jednadžbi.
10:20
It was time to push what I called MAPS 3.
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Vrijeme da proguramo ono što sam nazvao
MAPS 3.
MAPS 3.
10:24
Now MAPS 3, like the other two programs,
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2200
Poput druga dva programa, MAPS 3
10:26
had had an economic development motive behind it,
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2664
imao je na umu ekonomski razvitak,
10:29
but along with the traditional
economic development tasks
economic development tasks
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2820
ali uz tradicionalne zadatke
ekonomskog razvitka
ekonomskog razvitka
10:31
like building a new convention center,
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poput izgradnje novog konferencijskog centra,
10:33
we added some health-related infrastructure
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dodali smo i zdravstvenu infrastrukturu
10:36
to the process.
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1892
u taj proces.
10:38
We added a new central park, 70 acres in size,
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2745
Dodali smo novi središnji park,
veličine 70 hektara,
veličine 70 hektara,
10:41
to be right downtown in Oklahoma City.
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u čisto središte Oklahoma Citya.
10:43
We're building a downtown streetcar
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Gradimo tramvaj u središtu grada
10:45
to try and help the walkability formula
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kako bismo pojačali formulu za prohodnost
10:47
for people who choose to live in the inner city
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2052
ljudima koji žive u središtu grada
10:49
and help us create the density there.
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i kako bismo ondje ostvarili
veću gustoću naseljenosti.
veću gustoću naseljenosti.
10:52
We're building senior health and wellness centers
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Gradimo zdravstvene i wellness centre
za starije
za starije
10:56
throughout the community.
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644277
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širom cijele zajednice.
10:57
We put some investments on the river
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1688
Uložili smo u rijeku
10:59
that had originally been invested upon
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2536
u koju se ulagalo i u
11:02
in the original MAPS,
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originalnom projektu MAPS,
11:03
and now we are currently in the final stages
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i trenutno smo u posljednjim fazama
11:05
of developing the finest venue in the world
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2651
razvoja najboljeg mjesta za natjecanja
na svijetu
na svijetu
11:08
for the sports of canoe, kayak and rowing.
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2816
u kanuingu, kajaku i veslanju.
11:11
We hosted the Olympic trials last spring.
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659290
1892
Prošlog proljeća tu su održane
kvalifikacije za Olimpijadu.
kvalifikacije za Olimpijadu.
11:13
We have Olympic-caliber events
coming to Oklahoma City,
coming to Oklahoma City,
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661182
2404
Događaji u rangu Olimpijade dolaze
u Oklahoma City
u Oklahoma City
11:15
and athletes from all over the world moving in,
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2556
i sportaši iz cijelog svijeta dolaze,
11:18
along with inner city programs
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666142
1602
i zajedno sa programima za centar grada
11:19
to get kids more engaged in these
types of recreational activities
types of recreational activities
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3950
rade na uključivanju djece u ovakve
rekreacijske aktivnosti
rekreacijske aktivnosti
11:23
that are a little bit nontraditional.
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671694
2800
koje su pomalo nekonvencionalne.
11:26
We also, with another initiative that was passed,
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3726
Također, s drugom prihvaćenom inicijativom
11:30
are building hundreds of miles of new sidewalks
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3843
gradimo stotine milja pločnika
11:34
throughout the metro area.
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preko cijelog okruga.
11:36
We're even going back into some
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1845
Čak se vraćamo nekim
11:38
inner city situations
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1495
situacijama u središtu grada
11:39
where we had built neighborhoods
256
687802
1714
gdje smo izgradili naselja
11:41
and we had built schools
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689516
1681
i škole,
11:43
but we had not connected the two.
258
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1926
ali ih nismo međusobno povezali.
11:45
We had built libraries and
we had built neighborhoods,
we had built neighborhoods,
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2718
Izgradili smo knjižnice i naselja,
11:47
but we had never really connected the two
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695841
1605
ali ni njih nismo međusobno povezali
11:49
with any sort of walkability.
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697446
2424
sredstvima prohodnosti.
11:51
Through yet another funding source,
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2099
Kroz jedan drugi izvor financiranja
11:53
we're redesigning all of our inner city streets
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3335
redizajniramo sve ulice u centru grada
11:57
to be more pedestrian-friendly.
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705304
1510
kako bi bile pogodnije za pješake.
11:58
Our streets were really wide,
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706814
1877
Ulice su nam bile preširoke,
12:00
and you'd push the button
to allow you to walk across,
to allow you to walk across,
266
708691
2427
i morali biste pritisnuti gumb
da vam dozvoli da prijeđete
da vam dozvoli da prijeđete
12:03
and you had to run in order to get there in time.
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3548
i zatim trčati preko da stignete na vrijeme.
12:06
But now we've narrowed the streets,
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1908
Sad smo suzili ulice,
12:08
highly landscaped them, making them
more pedestrian-friendly,
more pedestrian-friendly,
269
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2908
uredili ih tako da su pogodnije pješacima,
12:11
really a redesign, rethinking the way
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719482
2467
redizajnirali i razmotrili načine na koji
12:13
we build our infrastructure,
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721949
1548
gradimo svoju infrastrukturu,
12:15
designing a city around people and not cars.
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5247
dizajnirajući grad za ljude,
a ne za automobile.
a ne za automobile.
12:20
We're completing our bicycle trail master plan.
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728744
2121
Završavamo urbanistički plan
za biciklističku stazu.
za biciklističku stazu.
12:22
We'll have over 100 miles
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1818
Imat ćemo preko sto milja
12:24
when we're through building it out.
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732683
2792
kada završimo njenu gradnju.
12:27
And so you see this culture starting to shift
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Vidite kako se kultura polako
12:30
in Oklahoma City.
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1504
mijenja u Oklahoma Cityu.
12:32
And lo and behold, the demographic changes
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2677
Nadolazeće demografske promjene
12:34
that are coming with it are very inspiring.
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742917
2980
koje s njom dolaze iznimno su inspirativne.
12:37
Highly educated twentysomethings
280
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Visokoobrazovani 20-ogodišnjaci
12:39
are moving to Oklahoma City from all over the region
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2060
doseljavaju se u Oklahoma City iz cijele regije
12:41
and, indeed, even from further away, in California.
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4100
i čak i šire, iz Kalifornije.
12:48
When we reached a million pounds,
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2336
Kada smo dosegli milijun funti,
12:51
in January of 2012,
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759051
2301
u siječnju 2012. godine,
12:53
I flew to New York with some our participants
285
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2443
otputovao sam u New York
s nekima od sudionika
s nekima od sudionika
12:55
who had lost over 100 pounds,
286
763795
1530
koji su izgubili preko 100 funti,
12:57
whose lives had been changed,
287
765325
2285
čiji su se životi promijenili,
12:59
and we appeared on the Rachael Ray show,
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2171
i gostovali smo u showu kod Rachael Ray
13:01
and then that afternoon,
I did a round of media in New York
I did a round of media in New York
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3407
i tog sam poslijepodneva
obišao njujorkške medije
obišao njujorkške medije
13:05
pushing the same messages
290
773188
2441
i pokušavao progurati iste one poruke
13:07
that you're accustomed to hearing
about obesity and the dangers of it.
about obesity and the dangers of it.
291
775629
4096
koje ste već navikli slušati o pretilosti
i njenim opasnostima.
i njenim opasnostima.
13:11
And I went into the lobby of Men's Fitness magazine,
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4981
Otišao sam u predvorje
časopisa Men's Fitness,
časopisa Men's Fitness,
13:16
the same magazine that had put us on that list
293
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4376
istog onog časopisa koji nas je i stavio
na onu listu
na onu listu
13:21
five years before.
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2363
prije pet godina.
13:23
And as I'm sitting in the lobby
waiting to talk to the reporter,
waiting to talk to the reporter,
295
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2947
Dok sam sjedio tamo čekajući da
razgovaram s novinarom,
razgovaram s novinarom,
13:26
I notice there's a magazine copy
296
794402
2384
primijetio sam primjerak trenutnog broja
13:28
of the current issue right there on the table,
297
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2619
časopisa na stolu.
13:31
and I pick it up, and I look at the headline
298
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1656
Uzeo sam ga, pogledao naslovnicu
13:33
across the top, and it says,
299
801061
1765
na kojoj je pisalo:
13:34
"America's Fattest Cities: Do You Live in One?"
300
802826
4681
"Najdeblji američki gradovi: živite li u
jednom od njih?"
jednom od njih?"
13:39
Well, I knew I did,
301
807507
2145
Znao sam da živim,
13:41
so I picked up the magazine
302
809652
2152
pa sam uzeo časopis
13:43
and I began to look,
303
811804
3011
i počeo ga čitati i primijetio
13:46
and we weren't on it.
304
814815
2746
da mi nismo na listi.
13:49
(Applause)
305
817561
4418
(Pljesak)
13:55
Then I looked on the list of fittest cities,
306
823984
2925
Zatim sam proučio listu gradova
u najboljoj formi,
u najboljoj formi,
13:58
and we were on that list.
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826909
2163
i na toj listi smo bili.
14:01
We were on the list as the 22nd
fittest city in the United States.
fittest city in the United States.
308
829072
3378
Bili smo na 22. mjestu gradova
u najboljoj formi u SAD-u.
u najboljoj formi u SAD-u.
14:04
Our state health statistics are doing better.
309
832450
3187
Naše državne zdravstvene statistike
idu nabolje.
idu nabolje.
14:07
Granted, we have a long way to go.
310
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2112
Doduše, čeka nas još puno posla.
14:09
Health is still not something
311
837749
1139
Zdravlje još uvijek nije nešto
14:10
that we should be proud of in Oklahoma City,
312
838888
1537
čime bismo se trebali ponositi
u Oklahoma Cityu,
u Oklahoma Cityu,
14:12
but we seem to have turned the cultural shift
313
840425
3783
ali izgleda da smo napravili
kulturni preokret
kulturni preokret
14:16
of making health a greater priority.
314
844208
3081
time što nam je zdravlje postalo veći
prioritet.
prioritet.
14:19
And we love the idea of the demographics
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847289
2843
Sviđa nam se ideja demografije
14:22
of highly educated twentysomethings,
316
850132
1810
visokoobrazovnih dvadesetogodišnjaka,
14:23
people with choices, choosing Oklahoma City
317
851942
1769
ljudi koji imaju izbora, kako u
14:25
in large numbers.
318
853711
1449
velikom broju biraju Oklahoma City.
14:27
We have the lowest unemployment
in the United States,
in the United States,
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855160
2293
Imamo najnižu stopu nezaposlenosti u
SAD-u i
SAD-u i
14:29
probably the strongest economy in the United States.
320
857453
2872
vjerojatno i najjaču ekonomiju.
14:32
And if you're like me, at some point
321
860325
1630
Ukoliko ste poput mene,
14:33
in your educational career,
322
861955
2372
u određenom razdoblju vašeg obrazovanja
14:36
you were asked to read a book called
323
864327
2217
vjerojatno ste morali pročitati knjigu
14:38
"The Grapes of Wrath."
324
866544
2845
"Plodovi gnjeva".
14:41
Oklahomans leaving for California
325
869389
3034
Stanovnici Oklahome odlaze u Kaliforniju
14:44
in large numbers for a better future.
326
872423
2443
u velikim brojevima u potrazi
za boljom budućnosti.
za boljom budućnosti.
14:46
When we look at the demographic shifts
327
874866
1789
Promatrajući ove demografske promjene
14:48
of people coming from the west,
328
876655
1160
doseljavanja sa zapada,
14:49
it appears that what we're seeing now
329
877815
1628
čini se da sada imamo
14:51
is the wrath of grapes.
330
879443
2848
"gnjevne plodove".
14:54
(Laughter)
331
882291
1813
(Smijeh)
14:56
(Applause)
332
884104
3065
(Pljesak)
14:59
The grandchildren are coming home.
333
887169
4545
Unuci se vraćaju kući.
15:03
You've been a great audience and very attentive.
334
891714
1788
Bili ste odlična i pažljiva publika.
15:05
Thank you very much for having me here.
335
893502
2451
Puno vam hvala što ste me pozvali ovdje.
15:07
(Applause)
336
895953
2543
(Pljesak)
ABOUT THE SPEAKER
Mick Cornett - MayorMick Cornett is mayor of Oklahoma City, OK.
Why you should listen
The world is noticing Oklahoma City’s renaissance and its mayor, Mick Cornett. His list of awards includes nods for urban design, health, sports and the arts. Newsweek called him one of the five most innovative mayors in the country. London-based World Mayors listed him as the No. 2 mayor in the world, and Governing magazine named him the Public Official of the Year.
Best known for helping Oklahoma City attract an NBA franchise and putting Oklahoma City “on a diet,” Cornett also led the charge to pass MAPS 3, an innovative $800 million investment in parks, urban transit, wellness centers and infrastructure that will dramatically reshape Oklahoma City and enhance the quality of life of its residents.
Mick Cornett | Speaker | TED.com