TEDMED 2013
Mick Cornett: How an obese town lost a million pounds
Mik Kornet (Mick Cornett): Kako je jedan gojazni grad izgubio oko 450 000 kilograma
Filmed:
Readability: 4.1
1,693,177 views
Oklahoma Siti je grad srednje veličine koji je imao veliki problem: bio je među najgojaznijim gradovima u Americi. Gradonačelnik Mik Kornet je shvatio sledeće: da bi grad postao prijatno mesto za život i rad, takođe mora da postane i zdraviji. U šarmantnom govoru, vodi nas kroz međusobne promene koje su pomogle Oklahoma Sitiju da izgubi zajedničkih 450 000 kilograma.
Double-click the English transcript below to play the video.
00:12
How many of you have been to Oklahoma City?
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Koliko vas je posetilo
Oklahoma Siti?
Oklahoma Siti?
00:14
Raise your hand. Yeah?
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Podignite ruke. Da?
00:15
How many of you have not been to Oklahoma City
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Koliko vas nije posetilo
Oklahoma Siti?
Oklahoma Siti?
00:17
and have no idea who I am? (Laughter)
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I nemate pojma ko sam ja?
(Smeh)
(Smeh)
00:21
Most of you. Let me give you
a little bit of background.
a little bit of background.
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Većina vas. Dozvolite mi da vas
upoznam sa činjenicama.
upoznam sa činjenicama.
00:24
Oklahoma City started in the most
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Oklahoma Siti je nastala na najneobičniji
00:27
unique way imaginable.
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način koji je moguće zamisliti.
00:28
Back on a spring day in 1889,
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Vratimo se na jedan
prolećni dan godine 1889.,
prolećni dan godine 1889.,
00:31
the federal government held what they called
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federalna vlada je održala
ono što oni nazivaju
ono što oni nazivaju
00:33
a land run.
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trkom za zemlju.
00:35
They literally lined up the settlers
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Oni su doslovno postrojili koloniste
00:36
along an imaginary line,
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duž zamišljene linije,
00:38
and they fired off a gun,
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opalili pištoljem,
00:39
and the settlers roared across the countryside
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a kolonisti su jurili
kroz seoski predeo
kroz seoski predeo
00:41
and put down a stake,
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i zaboli kolac
00:43
and wherever they put down that stake,
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i gde god da zabodu taj kolac,
00:45
that was their new home.
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to bi bio njihov novi dom.
00:46
And at the end of the very first day,
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A na samom kraju prvog dana,
00:49
the population of Oklahoma City
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populacija Oklahoma Sitija
00:51
had gone from zero to 10,000,
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porasla je sa 0 na 10.000
00:55
and our planning department
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a Direkcija za planiranje i izgradnju
00:56
is still paying for that.
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još uvek plaća za to.
01:00
The citizens got together on that first day
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Građani su se okupili tog prvog dana
01:02
and elected a mayor.
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i izabrali gradonačelnika.
01:05
And then they shot him.
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A onda su ga upucali.
01:06
(Laughter)
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(Smeh)
01:11
That's not really all that funny
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To i nije baš toliko smešno
01:14
-- (Laughter) --
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- (Smeh) -
01:15
but it allows me to see what type of audience
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ali mi omogućuje da vidim
kakva je publika
kakva je publika
01:17
I'm dealing with, so I appreciate the feedback.
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sa kojom imam posla,
pa cenim povratnu informaciju.
pa cenim povratnu informaciju.
01:22
The 20th century was fairly kind to Oklahoma City.
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20. vek je bio naročito blag
prema Oklahoma Sitiju.
prema Oklahoma Sitiju.
01:24
Our economy was based on commodities,
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Ekonomija se zasnivala na robi,
01:27
so the price of cotton or the price of wheat,
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pa je cena pamuka ili cena žita,
01:30
and ultimately the price of oil and natural gas.
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a na kraju cena nafte i prirodnog gasa.
01:33
And along the way, we became a city
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I usput, postali smo grad
01:35
of innovation.
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inovacije.
01:37
The shopping cart was invented in Oklahoma City.
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Korpa za kupovinu je izmišljena
u Oklahoma Sitiju.
u Oklahoma Sitiju.
01:41
(Applause)
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(Aplauz)
01:46
The parking meter, invented in Oklahoma City.
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Mašina za naplatu parkinga,
izmišljena u Oklahoma Sitiju.
izmišljena u Oklahoma Sitiju.
01:52
You're welcome.
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Nema na čemu.
01:55
Having an economy, though,
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Ipak, imati privredu
01:57
that relates to commodities
can give you some ups and some downs,
can give you some ups and some downs,
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koja se zasniva na robi može da
donese neke uspone i padove,
donese neke uspone i padove,
02:00
and that was certainly the case
in Oklahoma City's history.
in Oklahoma City's history.
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što je sigurno bio slučaj
u istoriji Oklahoma Sitija.
u istoriji Oklahoma Sitija.
02:03
In the 1970s, when it appeared
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'70-ih, kada se činilo
02:05
that the price of energy would never retreat,
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da se cena energije
neće više smanjivati,
neće više smanjivati,
02:07
our economy was soaring,
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naša privreda je osetno porasla,
02:09
and then in the early 1980s, it cratered quickly.
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i onda početkom '80-ih godina
20. veka, naglo je opala.
20. veka, naglo je opala.
02:12
The price of energy dropped.
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Cena energije je pala.
02:15
Our banks began to fail.
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Banke su počele da propadaju.
02:16
Before the end of the decade,
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Pre kraja decenije,
02:18
100 banks had failed in the state of Oklahoma.
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propalo je stotinu banaka
u državi Oklahoma.
u državi Oklahoma.
02:22
There was no bailout on the horizon.
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Na vidiku nije bilo rešenja.
02:24
Our banking industry, our oil and gas industry,
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Bankarstvo, naftna i gasna industrija,
02:27
our commercial real estate industry,
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industrija komercijalnih nekretnina,
02:29
were all at the bottom of the economic scale.
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svi su bili na dnu
ekonomske lestvice.
ekonomske lestvice.
02:32
Young people were leaving Oklahoma City in droves
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Mladi ljudi su masovno
napuštali Oklahoma Siti
napuštali Oklahoma Siti
02:35
for Washington and Dallas and Houston
and New York and Tokyo,
and New York and Tokyo,
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odlazeći u Vašington, Dalas,
Hjuston, Njujork i Tokio,
Hjuston, Njujork i Tokio,
02:38
anywhere where they could
find a job that measured up
find a job that measured up
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svuda gde bi mogli da nađu
posao u skladu sa
posao u skladu sa
02:40
to their educational attainment,
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stečenim obrazovanjem,
02:41
because in Oklahoma City,
the good jobs just weren't there.
the good jobs just weren't there.
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zato što u Oklahoma Sitiju
dobrih poslova nije bilo.
dobrih poslova nije bilo.
02:45
But along at the end of the '80s
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Ali pri kraju osamdesetih
02:46
came an enterprising businessman
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pojavio se smeo poslovan čovek
02:49
who became mayor named Ron Norick.
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koji je postao gladonačelnik,
po imenu Ron Norik.
po imenu Ron Norik.
02:51
Ron Norick eventually figured out
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Ron Norik je konačno shvatio
02:53
that the secret to economic development
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da tajna za privredni razvoj
02:55
wasn't incentivizing companies up front,
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nije u podsticanju kompanija unapred,
02:57
it was about creating a place
where businesses wanted to locate,
where businesses wanted to locate,
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već u stvaranju mesta gde će
poslovni ljudi želeti da budu
poslovni ljudi želeti da budu
03:00
and so he pushed an initiative called MAPS
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i stoga je pokrenuo inicijativu
po imenu MAPS,
po imenu MAPS,
03:03
that basically was a penny-on-the-dollar sales tax
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što je u osnovi bila taksa
od nisko postavljene rasprodaje
od nisko postavljene rasprodaje
03:05
to build a bunch of stuff.
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da bi se izgradilo mnogo toga.
03:08
It built a new sports arena,
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Sagradili smo novu sportsku halu,
03:10
a new canal downtown,
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novi kanal u poslovnom delu grada,
03:12
it fixed up our performing arts center,
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uredili smo centar izvođačkih umetnosti
03:14
a new baseball stadium downtown,
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novi bejzbol stadion
u poslovnom delu grada,
u poslovnom delu grada,
03:17
a lot of things to improve the quality of life.
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mnogo toga da poboljšamo kvalitet života.
03:19
And the economy indeed seemed to start
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I privreda je naizgled zaista počela
03:21
showing some signs of life.
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da pokazuje poboljšanje.
03:23
The next mayor came along.
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Došao je novi gradonačelnik.
03:26
He started MAPS for Kids,
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Započeo je MAPS inicijativu za decu,
03:27
rebuilt the entire inner city school system,
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obnovio je ceo školski sistem
u starom delu grada,
u starom delu grada,
03:30
all 75 buildings either built anew or refurbished.
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svih 75 zgrada su bile
izgrađene ponovo ili obnovljene.
izgrađene ponovo ili obnovljene.
03:35
And then, in 2004,
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I onda, 2004. godine,
03:38
in this rare collective lack of judgment
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tokom retkog zajedničkog
nedostatka rasuđivanja
nedostatka rasuđivanja
03:43
bordering on civil disobedience,
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suočavajući se
sa građanskom neposlušnošću,
sa građanskom neposlušnošću,
03:45
the citizens elected me mayor.
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građani su izabrali mene
za gradonačelnika.
za gradonačelnika.
03:49
Now the city I inherited
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Grad koji sam nasledio
03:52
was just on the verge
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bio je gotovo spreman
03:53
of coming out of its slumbering economy,
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da procveta iz loše ekonomije,
03:57
and for the very first time,
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i po prvi put,
03:58
we started showing up on the lists.
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počeli smo da se pojavljujemo na listama.
04:02
Now you know the lists I'm talking about.
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Znate o kakvim listama govorim.
04:04
The media and the Internet
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Mediji i internet
04:05
love to rank cities.
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obožavaju da rangiraju gradove.
04:08
And in Oklahoma City,
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I Oklahoma Siti,
04:10
we'd never really been on lists before.
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mi nikada pre nismo bili
ni na jednoj listi.
ni na jednoj listi.
04:13
So I thought it was kind of cool
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Stoga sam mislio
da je na neki način kul
da je na neki način kul
04:14
when they came out with these
positive lists and we were on there.
positive lists and we were on there.
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kada su objavili pozitivne liste,
a mi smo bili na njima.
a mi smo bili na njima.
04:17
We weren't anywhere close to the top,
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Nismo bili nigde pri vrhu,
04:19
but we were on the list, we were somebody.
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ali smo bili na listi, bili smo neko.
04:22
Best city to get a job,
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Najbolji grad za zaposlenje,
04:24
best city to start a business,
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najbolji grad da se započne biznis,
04:26
best downtown --
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najbolji poslovni centar -
04:28
Oklahoma City.
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Oklahoma Siti.
04:30
And then came the list
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I onda je izašla lista
04:34
of the most obese cities in the country.
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gradova sa najgojaznijim
stanovništvom u državi.
stanovništvom u državi.
04:39
And there we were.
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I na toj listi smo se pojavili.
04:42
Now I like to point out that we were on that list
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Voleo bih da istaknem
da smo bili na toj listi
da smo bili na toj listi
04:45
with a lot of really cool places.
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sa mnogim drugim kul gradovima.
04:47
(Laughter)
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(Smeh)
04:48
Dallas and Houston and New Orleans
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Dalas, Hjuston i Nju Orleans
04:52
and Atlanta and Miami.
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i Atlanta i Majami.
04:53
You know, these are cities that, typically,
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Znate, ovi gradovi su oni
sa kojima vas tipično
sa kojima vas tipično
04:55
you're not embarrassed to be associated with.
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nije sramota da budete
dovedeni u vezu.
dovedeni u vezu.
04:57
But nonetheless, I didn't like being on the list.
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Međutim, nije mi se dopalo
što smo na takvoj listi.
što smo na takvoj listi.
05:02
And about that time, I got on the scales.
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I otprilike u to vreme,
izmerio sam se na vagi.
izmerio sam se na vagi.
05:06
And I weighed 220 pounds.
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I imao sam oko 100 kilograma.
05:08
And then I went to this website
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Onda sam posetio ovaj vebsajt
05:10
sponsored by the federal government,
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koji je sponzorisala gradska vlada,
05:11
and I typed in my height, I typed in my weight,
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ukucao sam visinu i težinu,
05:15
and I pushed Enter,
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i pritisao dugme Enter,
05:16
and it came back and said "obese."
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dobio sam povratnu informaciju
- "nezdrava debljina".
- "nezdrava debljina".
05:21
I thought, "What a stupid website."
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Pomislio sam:
"Kakav glupi vebsajt."
"Kakav glupi vebsajt."
05:23
(Laughter)
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(Smeh)
05:26
"I'm not obese. I would know if I was obese."
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"Nisam ja gojazan.
Znao bih da sam gojazan."
Znao bih da sam gojazan."
05:32
And then I started getting honest with myself
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I onda sam bio iskren sa samim sobom
05:34
about what had become
my lifelong struggle with obesity,
my lifelong struggle with obesity,
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o onome što je postala moja
duga životna borba sa debljinom
duga životna borba sa debljinom
05:39
and I noticed this pattern,
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i uočio sam sledeću šemu,
05:41
that I was gaining about two or three pounds a year,
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da sam povećavao kilažu
za oko kilogram do dva godišnje,
za oko kilogram do dva godišnje,
05:44
and then about every 10 years,
I'd drop 20 or 30 pounds.
I'd drop 20 or 30 pounds.
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i onda na svaku desetu godinu,
smršao bih oko 10 do 20 kilograma.
smršao bih oko 10 do 20 kilograma.
05:47
And then I'd do it again.
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I onda bih sve ponovio.
05:49
And I had this huge closet full of clothes,
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I imao sam ogroman plakar pun odeće,
05:51
and I could only wear a third of it at any one time,
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a samo trećinu sam mogao
da obučem bilo kad,
da obučem bilo kad,
05:54
and only I knew which part of the closet I could wear.
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i samo sam ja znao koji deo odeće
iz ormana sam mogao da nosim.
iz ormana sam mogao da nosim.
05:59
But it all seemed fairly normal, going through it.
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Ali da prolazim kroz sve to
činilo mi se uobičajenim.
činilo mi se uobičajenim.
06:04
Well, I finally decided I needed to lose weight,
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Onda sam konačno odlučio
da moram da smršam,
da moram da smršam,
06:07
and I knew I could because
I'd done it so many times before,
I'd done it so many times before,
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i znao sam da mogu, jer sam
toliko puta pre uspeo u tome,
toliko puta pre uspeo u tome,
06:10
so I simply stopped eating as much.
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stoga sam jednostavno
prestao da jedem puno.
prestao da jedem puno.
06:12
I had always exercised.
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Uvek sam vežbao.
06:13
That really wasn't the part of the equation
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Ali to nije bio deo jednačine
06:15
that I needed to work on.
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na kojem sam morao da poradim.
06:17
But I had been eating 3,000 calories a day,
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Ali sam nekada uzimao
3.000 kalorija dnevno,
3.000 kalorija dnevno,
06:20
and I cut it to 2,000 calories a day,
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i smanjio sam na 2.000 kalorija dnevno,
06:22
and the weight came off. I lost about a pound a week
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I težina je otišla. Gubio sam
oko pola kilograma nedeljno
oko pola kilograma nedeljno
06:25
for about 40 weeks.
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za 40 nedelja.
06:29
Along the way, though,
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Tokom toga, ipak,
06:30
I started examining my city,
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počeo sam da proučavam moj grad,
06:34
its culture, its infrastructure,
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njegovu kulturu, infrastrukturu,
06:38
trying to figure out why our specific city
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pokušavajući da uočim
zašto naš posebni grad
zašto naš posebni grad
06:41
seemed to have a problem with obesity.
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izgleda ima problema sa gojaznošću.
06:45
And I came to the conclusion
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I zaključio sam
06:47
that we had built an incredible quality of life
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da smo izgradili
neverovatno kvalitetan život
neverovatno kvalitetan život
06:51
if you happen to be a car.
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ako ste kojim slučajem automobil.
06:55
(Laughter)
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(Smeh)
06:58
But if you happen to be a person,
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Ali ako ste slučajno osoba,
07:01
you are combatting the car seemingly at every turn.
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izgleda kao da se borite
sa automobilima pri svakom skretanju.
sa automobilima pri svakom skretanju.
07:06
Our city is very spread out.
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Naš grad je dosta raširen.
07:08
We have a great intersection of highways,
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Veliki broj autoputeva se ukršta.
07:12
I mean, literally no traffic congestion
in Oklahoma City to speak of.
in Oklahoma City to speak of.
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Bukvalno nema šta da se kaže o zagušenjima
u saobraćaju u Oklahoma Sitiju.
u saobraćaju u Oklahoma Sitiju.
07:15
And so people live far, far away.
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Stoga ljudi žive daleko.
07:18
Our city limits are enormous, 620 square miles,
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Granice grada su ogromne,
oko 1200 kvadratnih kilometara,
oko 1200 kvadratnih kilometara,
07:21
but 15 miles is less than 15 minutes.
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ali je 24 kilometara manje od 15 minuta.
07:25
You literally can get a speeding ticket
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I bukvalno možete da dobijete
kaznu za prebrzu vožnju
kaznu za prebrzu vožnju
07:27
during rush hour in Oklahoma City.
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tokom najveće gužve
u Oklahoma Sitiju.
u Oklahoma Sitiju.
07:30
And as a result, people tend to spread out.
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I kao rezultat, ljudi su nameravali
da prošire grad.
da prošire grad.
07:33
Land's cheap.
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Zemlja je jeftina.
07:36
We had also not required developers
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Takođe dosta dugo nismo zahtevali
07:39
to build sidewalks on new developments
for a long, long time.
for a long, long time.
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od preduzimača da izgrade trotoar
u našim stambenim naseljima.
u našim stambenim naseljima.
07:41
We had fixed that, but it had been relatively recently,
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Ispravili smo to, ali se to
dogodilo relativno nedavno,
dogodilo relativno nedavno,
07:44
and there were literally 100,000
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i bukvalno je postojalo 100 000
07:46
or more homes into our inventory
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ili više domova na našem spisku
07:49
in neighborhoods that had
virtually no level of walkability.
virtually no level of walkability.
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u susedstvima gde ljudi nisu imali
praktično gde da hodaju.
praktično gde da hodaju.
07:57
And as I tried to examine
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I dok sam pokušavao da proučavam
08:00
how we might deal with obesity,
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468118
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kako bismo mogli da izađemo
na kraj sa gojaznošću,
na kraj sa gojaznošću,
08:02
and was taking all of these elements into my mind,
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i skupljao sve te činioce u glavi,
08:03
I decided that the first thing we need to do
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odlučio sam da je prva stvar
koju moramo da uradimo
koju moramo da uradimo
08:07
was have a conversation.
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jeste da razgovaramo.
08:09
You see, in Oklahoma City,
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477509
1959
Vidite, u Oklahoma Sitiju,
08:11
we weren't talking about obesity.
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nismo pričali o gojaznosti.
08:14
And so, on New Year's Eve of 2007,
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I tako, u novogodišnjoj noći 2007. godine,
08:19
I went to the zoo,
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otišao sam u zoo vrt,
08:21
and I stood in front of the elephants,
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i stao ispred slonova,
08:23
and I said, "This city is going on a diet,
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i rekao "Grad ide na dijetu,
08:27
and we're going to lose a million pounds."
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i izgubićemo bar 500 000 kilograma."
08:31
Well, that's when all hell broke loose.
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I tad je sve krenulo naopako.
08:32
(Laughter)
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(Smeh)
08:35
The national media
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Nacionalni mediji
08:37
gravitated toward this story immediately,
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su neposredno težili ka ovoj priči,
08:42
and they really could have
gone with it one of two ways.
gone with it one of two ways.
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i mogli su da se izbore sa tim
na jedan od dva načina.
na jedan od dva načina.
08:45
They could have said,
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1531
Mogli su da kažu:
08:46
"This city is so fat
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2142
"Ovaj grad je toliko debeo
08:48
that the mayor had to put them on a diet."
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3316
da je gradonačelnik morao
da ih stavi na dijetu."
da ih stavi na dijetu."
08:52
But fortunately, the consensus was,
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Ali srećom, stav većine je bio:
08:54
"Look, this is a problem in a lot of places.
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"Vidite, ovo je problem mnogih gradova.
08:56
This is a city that's wanting
to do something about it."
to do something about it."
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Ovo je grad koji želi da uradi
nešto povodom toga."
nešto povodom toga."
09:00
And so they started helping us
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1970
I tako su počeli da nam pomažu
09:02
drive traffic to the website.
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da dovedemo ljude do sajta.
09:04
Now, the web address was
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Veb adresa je bila
09:06
thiscityisgoingonadiet.com.
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thiscityisgoingonadiet.com.
09:11
And I appeared on "The Ellen DeGeneres Show"
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I gostovao sam u emisiji
"Šou Elen Dedženers"
"Šou Elen Dedženers"
09:14
one weekday morning to talk about the initiative,
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jednog jutra da pričam o inicijativi
09:18
and on that day, 150,000 visits
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i toga dana, 150 000 poseta
09:21
were placed to our website.
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je zabeleženo na sajtu.
09:23
People were signing up,
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Ljudi su se prijavljivali,
09:25
and so the pounds started to add up,
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a kilogrami se dodavali,
09:27
and the conversation that I thought
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555928
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a razgovor koji sam smatrao
09:29
was so important to have was starting to take place.
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toliko značajnim je počeo.
09:33
It was taking place inside the homes,
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O tome se razgovaralo u domovima,
09:35
mothers and fathers talking about it with their kids.
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roditelji su o tome pričali sa decom.
09:38
It was taking place in churches.
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Razgovaralo se i u crkvama.
09:41
Churches were starting their own running groups
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569086
1996
Crkve su započele svoje grupe za trčanje
09:43
and their own support groups
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i grupe za podršku
09:44
for people who were dealing with obesity.
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za ljude koji se bore
protiv viška kilograma.
protiv viška kilograma.
09:47
Suddenly, it was a topic worth discussing at schools
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Odjednom je to bila tema
vredna diskusija u školama
vredna diskusija u školama
09:50
and in the workplace.
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i na radnim mestima.
09:52
And the large companies, they typically have
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A velike kompanije, tipično imaju
09:54
wonderful wellness programs,
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predivne velnes programe,
09:55
but the medium-sized companies
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ali srednje kompanije
09:57
that typically fall between the cracks
on issues like this,
on issues like this,
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3085
koje su tipično nezapažene
u ovakvim problemima,
u ovakvim problemima,
10:00
they started to get engaged and used our program
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2701
prilagodile su se i počele su da koriste
naš program
naš program
10:03
as a model for their own employees
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1856
kao model za sopstvene zaposlene
10:04
to try and have contests to see
220
592868
1946
da se potrude i takmiče da vide
10:06
who might be able to deal with their obesity situation
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594814
3815
ko bi mogao biti sposoban
da se izbori sa viškom kilograma
da se izbori sa viškom kilograma
10:10
in a way that could be proactively
beneficial to others.
beneficial to others.
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na način koji bi bio proaktivno
blagotvoran za druge.
blagotvoran za druge.
10:15
And then came the next stage of the equation.
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603596
4621
I onda je nastupila
sledeća faza jednačine.
sledeća faza jednačine.
10:20
It was time to push what I called MAPS 3.
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608217
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Bilo je vreme da se progura
ono što ja zovem MAPS 3.
ono što ja zovem MAPS 3.
10:24
Now MAPS 3, like the other two programs,
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2200
MAPS 3, kao prethodna dva programa,
10:26
had had an economic development motive behind it,
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2664
imala je ekonomski razvoj
kao motiv u pozadini,
kao motiv u pozadini,
10:29
but along with the traditional
economic development tasks
economic development tasks
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2820
ali tradicionalnim zadacima
za ekonomsko razvijanje,
za ekonomsko razvijanje,
10:31
like building a new convention center,
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1762
kao što je izgradnja nove kongresne sale,
10:33
we added some health-related infrastructure
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2764
ovom procesu smo dodali
neke infrastrukture
neke infrastrukture
10:36
to the process.
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1892
koje se tiču zdravlja.
10:38
We added a new central park, 70 acres in size,
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2745
Dodali smo novi glavni park,
oko 284 metara kvadratna,
oko 284 metara kvadratna,
10:41
to be right downtown in Oklahoma City.
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u samom centru poslovnog dela
Oklahoma Sitija.
Oklahoma Sitija.
10:43
We're building a downtown streetcar
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1779
Izgradili smo šine za tramvaj
u poslovnom delu grada
u poslovnom delu grada
10:45
to try and help the walkability formula
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2248
da bismo pomogli
formulu za prohodnost
formulu za prohodnost
10:47
for people who choose to live in the inner city
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2052
za ljude koji su odabrali da žive
u centru grada
u centru grada
10:49
and help us create the density there.
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3377
i pomogli da povećamo
gustinu naseljenosti tamo.
gustinu naseljenosti tamo.
10:52
We're building senior health and wellness centers
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3355
Izgrađujemo veći broj viših
zdravstvenih i velnes centara
zdravstvenih i velnes centara
10:56
throughout the community.
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644277
1698
u zajednici.
10:57
We put some investments on the river
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1688
Uložili smo u reku
10:59
that had originally been invested upon
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647663
2536
u koju je prvobitno bilo uloženo
11:02
in the original MAPS,
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1680
u originalnoj inicijativi MAPS,
11:03
and now we are currently in the final stages
242
651879
1944
a trenutno se nalazimo
na konačnim koracima
na konačnim koracima
11:05
of developing the finest venue in the world
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2651
razvijanja najlepše ulice na svetu
11:08
for the sports of canoe, kayak and rowing.
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2816
za sportove kao što su veslanje kanuom,
kajakom ili čamcem na veslanje.
kajakom ili čamcem na veslanje.
11:11
We hosted the Olympic trials last spring.
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1892
Ugostili smo pripreme
na Olimpijadu prošlog proleća.
na Olimpijadu prošlog proleća.
11:13
We have Olympic-caliber events
coming to Oklahoma City,
coming to Oklahoma City,
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2404
A imamo događaje olimpijskog karaktera
u Oklahoma Sitiju,
u Oklahoma Sitiju,
11:15
and athletes from all over the world moving in,
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2556
i sportisti iz celog sveta dolaze,
11:18
along with inner city programs
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666142
1602
zajedno sa programima starog dela grada
11:19
to get kids more engaged in these
types of recreational activities
types of recreational activities
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3950
da bismo zainteresovali decu
za ovakve vrste rekreacije
za ovakve vrste rekreacije
11:23
that are a little bit nontraditional.
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671694
2800
koje su malo netradicionalne.
11:26
We also, with another initiative that was passed,
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Mi takođe, sa drugom inicijativom
koja je usvojena,
koja je usvojena,
11:30
are building hundreds of miles of new sidewalks
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3843
izgrađujemo kilometre
i kilometre novog trotoara
i kilometre novog trotoara
11:34
throughout the metro area.
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2399
duž oblasti metroa.
11:36
We're even going back into some
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1845
Čak smo se i vratili
11:38
inner city situations
255
686307
1495
nekim problemima starog grada
11:39
where we had built neighborhoods
256
687802
1714
gde smo nekada izgradili susedstva
11:41
and we had built schools
257
689516
1681
i škole
11:43
but we had not connected the two.
258
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1926
ali nismo to povezali.
11:45
We had built libraries and
we had built neighborhoods,
we had built neighborhoods,
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2718
Izgradili smo biblioteke i susedstva,
11:47
but we had never really connected the two
260
695841
1605
ali ih zapravo nismo povezali
11:49
with any sort of walkability.
261
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2424
bilo kakvim trotoarom.
11:51
Through yet another funding source,
262
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2099
Kroz pak drugi izvor finansija,
11:53
we're redesigning all of our inner city streets
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3335
izmenili smo izgled ulica
starog dela grada
starog dela grada
11:57
to be more pedestrian-friendly.
264
705304
1510
da više budu za pešake.
11:58
Our streets were really wide,
265
706814
1877
Naše ulice su bile prilično široke,
12:00
and you'd push the button
to allow you to walk across,
to allow you to walk across,
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708691
2427
i morali ste da pritisnete dugme
da biste mogli da pređete ulicu,
da biste mogli da pređete ulicu,
12:03
and you had to run in order to get there in time.
267
711118
3548
i morali ste da trčite
da biste stigli na vreme.
da biste stigli na vreme.
12:06
But now we've narrowed the streets,
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1908
Ali sada smo suzili ulice,
12:08
highly landscaped them, making them
more pedestrian-friendly,
more pedestrian-friendly,
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2908
poprilično ih prilagodili
i estetski uredili za pešake,
i estetski uredili za pešake,
12:11
really a redesign, rethinking the way
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2467
zaista smo ih izmenili u smislu
12:13
we build our infrastructure,
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1548
izgradnje infrastrukture,
12:15
designing a city around people and not cars.
272
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5247
izgradnje grada za ljude,
a ne automobile.
a ne automobile.
12:20
We're completing our bicycle trail master plan.
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2121
Završavamo urbanistički plan
za biciklističku stazu.
za biciklističku stazu.
12:22
We'll have over 100 miles
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1818
I imaćemo preko 160 kilometara
12:24
when we're through building it out.
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732683
2792
kada je budemo izgradili.
12:27
And so you see this culture starting to shift
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3261
Vidite kako je kultura
počela da se menja
počela da se menja
12:30
in Oklahoma City.
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1504
u Oklahoma Sitiju.
12:32
And lo and behold, the demographic changes
278
740240
2677
I gle, demografske promene
12:34
that are coming with it are very inspiring.
279
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2980
koje su to pratile
bile su veoma inspirativne.
bile su veoma inspirativne.
12:37
Highly educated twentysomethings
280
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1583
Visoko obrazovani dvadesetogodišnjaci
12:39
are moving to Oklahoma City from all over the region
281
747480
2060
su se preselili u Oklahoma Siti
iz čitavog regiona
iz čitavog regiona
12:41
and, indeed, even from further away, in California.
282
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4100
i zaista, čak iz najdaljih mesta
poput Kalifornije.
poput Kalifornije.
12:48
When we reached a million pounds,
283
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2336
Kada smo dostigli blizu
pola miliona kilograma,
pola miliona kilograma,
12:51
in January of 2012,
284
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2301
u Januaru 2012. godine,
12:53
I flew to New York with some our participants
285
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2443
odleteo sam u Njujork
sa nekim našim učesnicima
sa nekim našim učesnicima
12:55
who had lost over 100 pounds,
286
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1530
koji su izgubili preko 50 kilograma,
12:57
whose lives had been changed,
287
765325
2285
čiji su se životi promenili,
12:59
and we appeared on the Rachael Ray show,
288
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2171
i pojavili smo se u emisiji Rejčel Rej
13:01
and then that afternoon,
I did a round of media in New York
I did a round of media in New York
289
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3407
i potom tog popodneva,
obišao sam medije u Njujorku
obišao sam medije u Njujorku
13:05
pushing the same messages
290
773188
2441
šireći iste poruke
13:07
that you're accustomed to hearing
about obesity and the dangers of it.
about obesity and the dangers of it.
291
775629
4096
na koje ste navikli da slušate,
o gojaznosti i opasnostima iste.
o gojaznosti i opasnostima iste.
13:11
And I went into the lobby of Men's Fitness magazine,
292
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4981
Otišao sam u uredništvo
časopisa "Men's Fitness",
časopisa "Men's Fitness",
13:16
the same magazine that had put us on that list
293
784706
4376
taj isti časopis nas je stavio na tu listu
13:21
five years before.
294
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2363
pre pet godina.
13:23
And as I'm sitting in the lobby
waiting to talk to the reporter,
waiting to talk to the reporter,
295
791445
2947
I dok čekam u hodniku
da razgovaram sa izveštačem,
da razgovaram sa izveštačem,
13:26
I notice there's a magazine copy
296
794402
2384
primetio sam primerak
13:28
of the current issue right there on the table,
297
796786
2619
najnovijeg izdanja časopisa
koji se nalazio upravo na stolu,
koji se nalazio upravo na stolu,
13:31
and I pick it up, and I look at the headline
298
799405
1656
podigao sam ga i pogledao u naslov
13:33
across the top, and it says,
299
801061
1765
na vrhu koji glasi,
13:34
"America's Fattest Cities: Do You Live in One?"
300
802826
4681
"Američki najgojazniji gradovi:
da li živite u jednom od njih?"
da li živite u jednom od njih?"
13:39
Well, I knew I did,
301
807507
2145
No, znao sam da je tako,
13:41
so I picked up the magazine
302
809652
2152
stoga sam podigao taj časopis
13:43
and I began to look,
303
811804
3011
i počeo da tražim,
13:46
and we weren't on it.
304
814815
2746
a nas tu nije bilo.
13:49
(Applause)
305
817561
4418
(Aplauz)
13:55
Then I looked on the list of fittest cities,
306
823984
2925
Onda sam pogledao na listu
sa gradovima u najboljoj formi
sa gradovima u najboljoj formi
13:58
and we were on that list.
307
826909
2163
i bili smo na toj listi.
14:01
We were on the list as the 22nd
fittest city in the United States.
fittest city in the United States.
308
829072
3378
Bili smo na toj listi
kao 22. grad u SAD-u.
kao 22. grad u SAD-u.
14:04
Our state health statistics are doing better.
309
832450
3187
Zdravstvena statistika
u državi se poboljšavala.
u državi se poboljšavala.
14:07
Granted, we have a long way to go.
310
835637
2112
Razumljivo, ispred nas je dug put.
14:09
Health is still not something
311
837749
1139
Zdravljem još uvek
14:10
that we should be proud of in Oklahoma City,
312
838888
1537
ne možemo da se ponosimo
u Oklahoma Sitiju,
u Oklahoma Sitiju,
14:12
but we seem to have turned the cultural shift
313
840425
3783
ali čini se da smo napravili
kulturni preokret
kulturni preokret
14:16
of making health a greater priority.
314
844208
3081
pri kom je zdravlje veći prioritet.
14:19
And we love the idea of the demographics
315
847289
2843
I dopada nam se ideja o demografiji
14:22
of highly educated twentysomethings,
316
850132
1810
visokoobrazovanih dvadesetogodišnjaka,
14:23
people with choices, choosing Oklahoma City
317
851942
1769
ljudi sa izborima, koji biraju Oklahoma Siti
14:25
in large numbers.
318
853711
1449
u velikom broju.
14:27
We have the lowest unemployment
in the United States,
in the United States,
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855160
2293
Imamo najmanju stopu
nezaposlenosti u SAD-u.
nezaposlenosti u SAD-u.
14:29
probably the strongest economy in the United States.
320
857453
2872
verovatno i najrazvijeniju ekonomiju
u SAD-u.
u SAD-u.
14:32
And if you're like me, at some point
321
860325
1630
I ako ste kao ja, u nekom trenutku
14:33
in your educational career,
322
861955
2372
u vašem obrazovanju,
14:36
you were asked to read a book called
323
864327
2217
morali ste da pročitate knjigu
14:38
"The Grapes of Wrath."
324
866544
2845
"Plodovi gneva".
14:41
Oklahomans leaving for California
325
869389
3034
Oklahomčani koji odlaze u Kaliforniju
14:44
in large numbers for a better future.
326
872423
2443
u velikom broju zbog bolje budućnosti.
14:46
When we look at the demographic shifts
327
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Kada pogledamo demografske promene
14:48
of people coming from the west,
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ljudi koji dolaze sa zapada,
čini se da to što sada vidimo
čini se da to što sada vidimo
14:49
it appears that what we're seeing now
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14:51
is the wrath of grapes.
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jeste gnev plodova.
14:54
(Laughter)
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(Smeh)
14:56
(Applause)
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(Aplauz)
14:59
The grandchildren are coming home.
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Unuci se vraćaju domovini.
15:03
You've been a great audience and very attentive.
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Vi ste bili divna i pažljiva publika
15:05
Thank you very much for having me here.
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Hvala mnogo što ste me pozvali.
15:07
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Mick Cornett - MayorMick Cornett is mayor of Oklahoma City, OK.
Why you should listen
The world is noticing Oklahoma City’s renaissance and its mayor, Mick Cornett. His list of awards includes nods for urban design, health, sports and the arts. Newsweek called him one of the five most innovative mayors in the country. London-based World Mayors listed him as the No. 2 mayor in the world, and Governing magazine named him the Public Official of the Year.
Best known for helping Oklahoma City attract an NBA franchise and putting Oklahoma City “on a diet,” Cornett also led the charge to pass MAPS 3, an innovative $800 million investment in parks, urban transit, wellness centers and infrastructure that will dramatically reshape Oklahoma City and enhance the quality of life of its residents.
Mick Cornett | Speaker | TED.com