Andrew Forrest: A radical plan to end plastic waste
Andrew Forrest: Gyökeresen számoljuk föl a műanyaghulladékot!
Andrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
obsessed with this problem
mint óriási energetikai forrást,
energetic commodity that it is,
ladies and gentlemen,
it ends up in the ocean.
see it on the beaches,
in the oceans. Talk about that.
really barking crazy,
in marine ecology.
ecological fatality of fish,
if not trillions that we can't count
de tán milliárdszámra pusztulnak
as ugly but stable. Right?
viszont tartós az emberek szerint, nem?
"Hey, it'll just sit there forever.
semmi kárt nem okozhat, ugye?"
substance designed for the economy.
for the environment.
a környezet szempontjából.
as soon as it hits the environment,
hogy mihelyst a környezetbe kerül,
and smaller and smaller,
for a few years now,
carrying their negative charge,
the pores of your skin.
straight through the blood-brain barrier,
to protect your brain.
full of little electrical charges.
tele van apró elektromos töltésekkel.
which can carry pathogens --
it attracts positive-charge elements,
a pozitív töltésű dolgokat,
we're going to see in the next 12 months.
egy éven belül megismerjük.
that there's like 600 plastic bags or so
in the ocean, something like that.
jut az óceánban.
kezdete sem látható egyelőre.
of the consequences of that.
Ellen MacArthur Alapítvánnyal
they're a bunch of good scientists,
one ton of plastic, Chris,
of fish by, not 2050 --
egy-egy tonna műanyag jut.
who talk about 2050 -- by 2025.
to completely wipe out marine life.
hogy elpusztítsa a tengeri élővilágot.
to do a fine job at it.
We've got no time.
and you're coming at this
campaigner, I would say,
as an entrepreneur, who has lived --
about global economic systems
who look something like this.
ragpickers like her,
a hulladékok átvételével.
minuscule that it was, collapsed.
jelentéktelen ára összeomlott.
who is a schoolchild.
hundreds of people like her.
több száz hasonlóval találkoztunk.
literally millions around the world,
for the fact that, for example,
of metal waste in the world.
the hero of the environment.
a great big petrochemical plant
a műanyagban és a hulladéklerakókban,
in plastic and landfill
resources of the United States.
ladies and gentlemen,
potentially locked up in there
if they could, make a living from.
ha tudnak, ebből élnek.
származó műanyagok árát,
recycle plastic from plastic.
is building blocks from oil and gas.
olajból és gázból gyártanak.
which is 100 percent oil and gas.
az pedig 100%-ban olaj és gáz.
enough plastic in the world
than fossil fuel plastic,
just sticks to fossil fuel plastic.
az utóbbihoz ragaszkodik.
is usually more
it made fresh from more oil.
of the rules here, Chris.
scrap metal and rubbish iron
all round the villages,
and the streets are clean,
or scrap iron now,
réz- vagy vashulladékon,
it gets recycled.
to try to change that in plastics?
mi legyen a műanyaggal?
I've been doing research.
a businessperson who's done OK at it
animal species they'd like to check out,
állatkerti példány vagyok is:
we'll all meet Twiggy Forrest.
and fast-moving consumer good companies
fogyasztási cikk cégek zöménél jártam
és semmit sem tesznek,
for the best and do nothing,
people in the world
their environment smashed by plastic,
árassza el a környezetét,
or barren of sea life because of plastic.
vagy kipusztuljon a tenger élővilága.
which we all buy heaps of products from,
rengeteg terméket veszünk,
major resin producers,
which is single use.
az egyszer használatos műanyagot.
of this food chain, as it were.
those one hundred companies to do?
to simply raise the value
műanyagok összetevőinek értékét –
from oil and gas,
and onto us, the customers,
hozzánk, a vevőkhöz jutnak,
an increase in our coffee cup
vagy kóláspalackunkon vagy máson
all over the world an article of value.
there's two parts to this.
a fund operated by someone
de minek a megoldására?
that they charge the extra for?
a lefölözésből származó pénz?
to really big businesses,
tárgyalok, azt szoktam mondani:
and I need you to change really fast,"
to peel over in boredom,
you to make a contribution
and industry transition fund.
its building blocks from fossil fuel
blocks from plastic.
operations from nothing,
építettem föl a semmiből,
the technology can be scaled.
in plastic to handle all types of plastic.
mindenféle műanyag gyártására.
have an economic margin,
gazdaságilag is megállják a helyüket,
will get all their plastic from,
ebből állítja elő a műanyagot:
contributes money to a fund
az alapítványba pénz jut,
transition the industry
like cleanup and other pieces.
the incredible side benefit,
millions of people around the world
új megélhetési lehetőséget.
fuel plastics at this value
műanyagnak ez az értéke,
is that, you know,
300, 350 million tons of plastic.
szennyezzük a környezetünket,
1,500 dollars a ton.
which could go into business
amely bekerülhet az üzletbe,
and wealth right across the world,
esélyt és jómódot hozhat létre,
to invest in recycling plants
üzemekbe fektethetnek be,
is low-capital cost,
at the bottom of big hotels,
some of your own wealth to this.
egy részét is erre szánni.
in this project?
is kick in the 40 to 50 million US dollars
exactly what's going on.
mi megy végbe.
to the brands to the consumers,
a márkákon át a vevőkig
who is playing the game,
and who doesn't care.
a million dollars a week,
that for five years.
300 million US dollars.
like to the Coca-Colas of this world,
pl. a világ kólagyártóival,
they're willing to pay a higher price,
készek többet fizetni,
like Pepsi to play ball
ha a Pepsi együttműködne,
hogy a Pepsi nem működik együtt.
that Pepsi wasn't playing ball.
becsapni a rendszert,
the consumers can see it.
az a száz cég tönkretenné.
by a hundred companies.
what the companies can do
or a telephone contact from you,
to make a contribution to a fund
or the World Bank can manage.
vagy a Világbank kezelné.
of dollars per year
dollár gyűlne össze,
to getting all its plastic from plastic,
That's bad. This is good.
of dollars, Chris, per annum
opportunity for you?
the iron ore business,
the scrap metal business,
any scrap lying around to trip over,
to go into the plastic recycling business.
of plastic waste.
which will spread all over the world,
az egész világon el fog terjedni.
because that's where the rubbish is most,
mert ott a legtöbb a szemét.
and stand back.
are craving a new, regenerative economy,
these big industries,
cheering you on your way
Reviewed by Reka Lorinczy
ABOUT THE SPEAKERSAndrew Forrest - Entrepreneur
Andrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents.
Why you should listen
As founder and chairman of Fortescue Metals Group, Andrew Forrest has led the company from inception to a market capitalisation of more than AU$30billion. In 2001, he co-founded Minderoo Foundation with his wife Nicola, and he's since donated more than AU$1.5 billion to its core initiatives and more than 280 causes around the world. Never daunted by the scale of a challenge, Forrest devotes his relentless energy to tackling some of the world’s greatest problems, including Indigenous disparity, modern slavery and cancer.
But it is Forrest's most recent pursuit -- a PhD in Marine Ecology -- that led him to the TED stage. Driven by a lifelong love for the oceans, Forrest studied marine life and, along the way, encountered the destructive impacts of ocean plastic pollution, which he is now striving to apprehend.
Andrew Forrest | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com