Andrew Forrest: A radical plan to end plastic waste
Andrew Forrest: O soluție radicală pentru a elimina deșeurile de plastic
Andrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents. Full bioChris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio
Double-click the English transcript below to play the video.
obsessed with this problem
de preocupat de o problemă,
despre ce e vorba?
energetic commodity that it is,
această extraordinară resursă energetică,
în care risipa arată cam așa.
ladies and gentlemen,
doamnelor și domnilor,
it ends up in the ocean.
see it on the beaches,
cea mai mare problemă.
in the oceans. Talk about that.
aceea e marea problemă.
really barking crazy,
in marine ecology.
despre viața din oceane,
și despre moartea din oceane,
ecological fatality of fish,
de dezastru ecologic pentru pești,
biologic cu noi
if not trillions that we can't count
sau chiar miliarde
as ugly but stable. Right?
ca pe un deșeu durabil, nu?
"Hey, it'll just sit there forever.
pe fundul oceanului și gata.
substance designed for the economy.
uimitor creat pentru economia noastră.
for the environment.
posibil pentru mediu.
as soon as it hits the environment,
de îndată ce ajunge în mediu,
să fie plastic.
and smaller and smaller,
din ce în ce mai mici
for a few years now,
să ne afecteze și pe noi, oamenii.
carrying their negative charge,
the pores of your skin.
straight through the blood-brain barrier,
și de bariera hematoencefalică,
to protect your brain.
de a ne proteja creierul.
full of little electrical charges.
străbătută de mici impulsuri electrice.
o particulă încărcată negativ,
which can carry pathogens --
de agenți patogeni,
it attracts positive-charge elements,
we're going to see in the next 12 months.
vom fi martori în următoarele 12 luni.
that there's like 600 plastic bags or so
aproximativ 600 de pungi de plastic
in the ocean, something like that.
cam de mărimea asta, din ocean.
of the consequences of that.
consecințele acestui fapt.
they're a bunch of good scientists,
câțiva cercetători foarte buni,
one ton of plastic, Chris,
vom avea o tonă de plastic, Chris,
of fish by, not 2050 --
și nu până în 2050,
who talk about 2050 -- by 2025.
despre 2050, ci până în 2025.
to completely wipe out marine life.
pentru a distruge total viața oceanelor.
to do a fine job at it.
și cu o cantitate mai mică.
We've got no time.
acest fenomen. N-avem timp de pierdut.
and you're coming at this
face asta, iar perspectiva ta
campaigner, I would say,
as an entrepreneur, who has lived --
about global economic systems
mecanisme economice globale
who look something like this.
care arată cam așa.
e o culegătoare de deșeuri.
ragpickers like her,
de astfel de adunători de deșeuri,
deșeurile altor țări.
minuscule that it was, collapsed.
și așa mic, s-a prăbușit.
who is a schoolchild.
e foarte asemănător cu sclavia.
hundreds of people like her.
am întâlnit sute de astfel de oameni.
literally millions around the world,
milioane de adulți în toată lumea.
for the fact that, for example,
de deșeuri din metal la nivel global.
of metal waste in the world.
the hero of the environment.
o eroină pentru mediu.
a great big petrochemical plant
de produse petrochimice
de 3,5 miliarde de dolari.
in plastic and landfill
și în gropile de gunoi
resources of the United States.
ladies and gentlemen,
doamnelor și domnilor,
potentially locked up in there
if they could, make a living from.
de exemplu, să-și câștige existența.
din combustibili fosili
decât cât ar costa
recycle plastic from plastic.
pentru a obține plastic.
is building blocks from oil and gas.
decât petrol în stare solidă.
which is 100 percent oil and gas.
adică 100% petrol.
enough plastic in the world
suficient în lume
than fossil fuel plastic,
decât să-l obținem din petrol,
just sticks to fossil fuel plastic.
va obține plastic din petrol.
is usually more
it made fresh from more oil.
direct din petrol.
of the rules here, Chris.
scrap metal and rubbish iron
deșeuri de fier și metal,
all round the villages,
peste tot pe lângă sate,
că le pot revalorifica.
and the streets are clean,
sunt mai curate astăzi,
or scrap iron now,
de deșeuri de cupru sau de fier,
it gets recycled.
așa că sunt reciclate.
to try to change that in plastics?
acest lucru și în cazul plasticului?
I've been doing research.
s-a bazat pe activități de cercetare.
a businessperson who's done OK at it
un om de afaceri de succes
animal species they'd like to check out,
pe care vor s-o vadă,
hai să vedem cine-i Twiggy Forrest ăsta.”
we'll all meet Twiggy Forrest.
and fast-moving consumer good companies
din industria petrolieră și FMCG
de a schimba ceva.
for the best and do nothing,
dar nu vor să miște un deget,
o dorință reală de schimbare.
de oameni ai acestei planete
people in the world
their environment smashed by plastic,
într-un mediu sufocat de plastic,
or barren of sea life because of plastic.
tot din cauza plasticului.
which we all buy heaps of products from,
cumpărăm o multitudine de produse,
major resin producers,
de producători majori de plastic,
which is single use.
de unică folosință.
of this food chain, as it were.
those one hundred companies to do?
aceste o sută de companii?
to simply raise the value
decât să crească prețul
from oil and gas,
and onto us, the customers,
prin intermediul produselor cumpărate,
an increase in our coffee cup
în prețul paharului de cafea,
Un sfert, o jumătate de cent.
all over the world an article of value.
de plastic din lume un articol de valoare.
there's two parts to this.
a fund operated by someone
administrat de cineva
that they charge the extra for?
acel profit extra?
to really big businesses,
and I need you to change really fast,"
să faceți o schimbare, și asta rapid.”
to peel over in boredom,
„Iar ceea ce vă propun e profitabil.”
you to make a contribution
industriei și protecția mediului.
and industry transition fund.
its building blocks from fossil fuel
din combustibili minerali
blocks from plastic.
operations from nothing,
de miliarde de dolari,
the technology can be scaled.
in plastic to handle all types of plastic.
de reciclare a oricărui tip de plastic.
have an economic margin,
will get all their plastic from,
oricât plastic au nevoie,
contributes money to a fund
„de primă mână” ar contribui la un fond
transition the industry
tranziției către reciclare
like cleanup and other pieces.
mediului de plastic.
the incredible side benefit,
beneficiu, că se va crea o piață.
millions of people around the world
câtorva milioane de oameni de peste tot
fuel plastics at this value
din petrol cheltui atâția bani,
is that, you know,
la ideea asta, Chris,
300-350 milioane de tone de plastic.
300, 350 million tons of plastic.
e de fapt o tonă de polimer.
1,500 dollars a ton.
1.000-1.500 de dolari tona.
which could go into business
care se reîntorc în circuitul economic
and wealth right across the world,
oportunități de îmbogățire la nivel global
to invest in recycling plants
să deschidă unități de reciclare
is low-capital cost,
at the bottom of big hotels,
marilor hoteluri, de pildă,
some of your own wealth to this.
o parte din averea ta pentru asta.
in this project?
is kick in the 40 to 50 million US dollars
undeva între 40-50 de milioane de dolari
exactly what's going on.
să știe ce se întâmplă.
to the brands to the consumers,
până la firme, apoi la consumatorul final,
who is playing the game,
și cine a rămas nepăsător.
and who doesn't care.
a million dollars a week,
that for five years.
300 million US dollars.
de aproximativ 300 de milioane de dolari.
like to the Coca-Colas of this world,
utilizatoare de plastic
they're willing to pay a higher price,
ar plăti mai scump plasticul,
like Pepsi to play ball
ca Pepsi să intre în joc
that Pepsi wasn't playing ball.
că Pepsi nu o va face.
să înșele sistemul,
the consumers can see it.
și consumatorii vor vedea.
by a hundred companies.
de 100 de companii.
what the companies can do
despre ce pot face companiile
or a telephone contact from you,
sau un telefon din partea voastră,
to make a contribution to a fund
ca ei să doneze pentru un fond
or the World Bank can manage.
sau de Banca Mondială.
of dollars per year
zeci de milioane de dolari pe an,
to getting all its plastic from plastic,
plasticului din petrol
That's bad. This is good.
Asta e bine.
of dollars, Chris, per annum
de dolari pe an, Chris,
într-un conflict de interese?
opportunity for you?
de profit pentru tine?
the iron ore business,
the scrap metal business,
any scrap lying around to trip over,
de deșeuri metalice
to go into the plastic recycling business.
să nu te apuci de reciclat plastic.
of plastic waste.
al deșeurilor din plastic.
which will spread all over the world,
la nivel global,
because that's where the rubbish is most,
căci acolo avem cele mai multe deșeuri,
and stand back.
dar voi rămâne pe margine.
are craving a new, regenerative economy,
la o economie nouă, revigorată,
these big industries,
toți marii furnizori,
cheering you on your way
de foarte mulți susținători
că ne-ai împărtășit-o și nouă.
ABOUT THE SPEAKERSAndrew Forrest - Entrepreneur
Andrew "Twiggy" Forrest is an Australian businessman, philanthropist and entrepreneur, widely considered one of the country’s greatest change agents.
Why you should listen
As founder and chairman of Fortescue Metals Group, Andrew Forrest has led the company from inception to a market capitalisation of more than AU$30billion. In 2001, he co-founded Minderoo Foundation with his wife Nicola, and he's since donated more than AU$1.5 billion to its core initiatives and more than 280 causes around the world. Never daunted by the scale of a challenge, Forrest devotes his relentless energy to tackling some of the world’s greatest problems, including Indigenous disparity, modern slavery and cancer.
But it is Forrest's most recent pursuit -- a PhD in Marine Ecology -- that led him to the TED stage. Driven by a lifelong love for the oceans, Forrest studied marine life and, along the way, encountered the destructive impacts of ocean plastic pollution, which he is now striving to apprehend.
Andrew Forrest | Speaker | TED.com
Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.
Why you should listen
Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.
Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.
Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.
Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.
This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.
He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.
In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.
Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.
Chris Anderson | Speaker | TED.com