ABOUT THE SPEAKER
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.

Why you should listen

Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.

Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.

After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.

More profile about the speaker
Tina Seelig | Speaker | TED.com
TED Salon Brightline Initiative

Tina Seelig: The little risks you can take to increase your luck

Tina Seelig: Majhna tveganja, ki lahko povečajo vašo srečo

Filmed:
2,927,453 views

Sreča je redko udarec strele, izoliran in dramatičen. Je bolj kot veter, ki nenehno pihlja. Ujeti ga je lahko, ne pa očitno. V tem pronicljivem govoru Tina Seelig, profesorica na stanfordski fakulteti za strojništvo (Stanford engineering school) deli tri nepričakovane načine, kako povečati svojo srečo in svojo sposobnost, videti in zagrabiti priložnosti.
- Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio

Double-click the English transcript below to play the video.

00:12
I've spentpreživel nearlyskoraj two decadesdesetletja
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Skoraj dve desetletji
00:15
observingopazovanje what makesnaredi people
luckiersrečnejši than othersdrugi
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že opazujem, kaj dela ljudi
srečnejše kot druge,
00:18
and tryingposkušam to help people
increaseporast theirnjihovi luckSreča.
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in poskušam pomagati ljudem
imeti več sreče.
00:22
You see, I teachučiti entrepreneurshippodjetništvo,
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Veste, poučujem podjetništvo
00:25
and we all know
that mostnajbolj newnovo venturespodjetij failneuspeh,
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in vsi vemo, da večina
novih naložb propade
00:29
and innovatorsinovatorji and entrepreneurspodjetniki
need all the luckSreča they can get.
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in da potrebujejo inovatorji
in podjetniki res veliko sreče.
Kaj torej je sreča?
00:34
So what is luckSreča?
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00:35
LuckSreča is defineddefinirani as successuspeh or failureneuspeh
apparentlyočitno causedpovzročil by chancepriložnost.
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Sreča se definira kot uspeh ali neuspeh,
ki ju, kot kaže, sproži naključje.
00:42
ApparentlyOčitno.
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Kot kaže.
00:43
That's the operativeoperativni wordbeseda.
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To je izraz, s katerim operiramo.
00:46
It looksizgleda like it's chancepriložnost
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Izgleda kot srečno naključje, ker redko
00:48
because we rarelyredko see all the leversročice
that come into playigraj to make people luckysrečen.
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vidimo vse vzvode, ki odigrajo
svojo vlogo, da imajo ljudje srečo.
00:53
But I've realizedrealiziran, by watchinggledal so long,
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A z dolgim opazovanjem sem ugotovila,
00:56
that luckSreča is rarelyredko a lightningstrela strikestavke,
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da je sreča redko udarec strele,
01:00
isolatedizolirani and dramaticdramatično.
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izolirana in dramatična.
01:02
It's much more like the windveter,
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Je bolj kot veter,
01:04
blowingpiha constantlynenehno.
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ki nenehno piha.
01:06
SometimesVčasih it's calmmirno,
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Včasih je miren,
01:08
and sometimesvčasih it blowsudarec in gustssunki,
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včasih piha sunkovito
01:10
and sometimesvčasih it comesprihaja from directionsnavodila
that you didn't even imaginezamislite.
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in včasih pride iz smeri,
ki si jo nisi predstavljal.
01:14
So how do you catchulov the windsvetrovi of luckSreča?
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Kako torej ujeti veter sreče?
01:17
It's easyenostavno, but it's not obviousočitno.
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Lahko, a ne očitno.
01:20
So I'm going to sharedeliti
threetri things with you
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Z vami bom delila tri stvari,
ki jih lahko storite,
01:23
that you can do to buildzgraditi a sailjadro
to capturezajemanje the windsvetrovi of luckSreča.
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da boste zgradili jadro,
s katerim boste ujeli veter sreče.
01:29
The first thing you want to do
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Prva stvar, ki jo morate narediti,
01:31
is to changesprememba your relationshiprazmerje
with yourselfsami.
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je, da spremenite odnos s samim seboj.
01:34
Be willingpripravljen to take smallmajhna riskstveganja
that get you out of your comfortudobje zoneobmočje.
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Pripravite se na majhna tveganja,
s katerimi boste šli iz cone udobja.
01:38
Now, when we're childrenotroci,
we do this all the time.
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Ko smo otroci, to počnemo ves čas.
01:42
We have to do this if we're going
to learnučiti se how to walkhodi or talk
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To moramo početi, če se želimo
naučiti hoditi ali govoriti
01:45
or ridevožnja a bikekolo
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ali voziti kolo
01:47
or even quantumkvant mechanicsmehanika. Right?
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ali celo kvantne mehanike, kajne?
01:49
We need to go from someonenekdo one weekteden
who doesn't ridevožnja a bikekolo
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Moramo se premakniti od nekoga,
ki ta teden ne zna kolesariti,
01:52
to, nextNaslednji weekteden, someonenekdo who does.
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do tistega naslednji teden, ki zna.
01:53
And this requireszahteva us to get
out of our comfortudobje zoneobmočje
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In to od nas zahteva premik iz cone udobja
01:56
and take some riskstveganja.
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in tveganje.
01:58
The problemproblem is, as we get olderstarejši,
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Problem je, da ko smo starejši,
02:00
we rarelyredko do this.
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to redko počnemo.
02:02
We sortRazvrsti of lockzaklepanje down
the sensesmisel of who we are
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Nekako zaklenemo svoj občutek za nas same
02:04
and don't stretchstretch anymoreveč.
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in se več ne pretegnemo.
02:06
Now, with my studentsštudenti,
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Svoje študente
02:07
I spendporabiti a lot of time
givingdajanje them encouragementspodbudo
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veliko časa opogumljam,
02:10
to get out of theirnjihovi comfortudobje zoneobmočje
and take some riskstveganja.
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naj se premaknejo iz cone udobja
in malo tvegajo.
02:13
How do I do this?
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Kako to naredim?
02:15
Well, I startZačni out by havingimeti them
fillizpolnite out a risk-o-metertveganje-o-meter.
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Začnem tako, da morajo
izpolniti merilec tveganja.
02:19
Now, it's basicallyv bistvu a funzabavno thing
we developedrazvili in our classrazred
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To je v bistvu zabavna stvar,
ki smo jo razvili pri pouku,
02:21
where they mapzemljevid out what riskstveganja
they're willingpripravljen to take.
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v kateri zabeležijo,
na katera tveganja so pripravljeni.
02:24
And it becomespostane clearjasno very quicklyhitro to them
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Zelo hitro jim postane jasno,
02:27
that risk-takingtveganje is not binarybinarni.
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da tveganje ni binarno.
02:30
There are intellectualintelektualca riskstveganja
and physicalfizično riskstveganja and financialfinančno riskstveganja
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Obstajajo intelektualna tveganja,
fizična in finančna tveganja,
02:34
and emotionalčustveno riskstveganja and socialsocialno riskstveganja
and ethicaletično riskstveganja and politicalpolitično riskstveganja.
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čustvena in socialna
in etična in politična tveganja.
02:38
And onceenkrat they do this, they compareprimerjati
theirnjihovi risktveganje profilesprofili with othersdrugi,
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Ko to končajo, primerjajo svoj
profil tveganja z drugimi
02:41
and they quicklyhitro realizeuresničiti
that they're all really differentdrugačen.
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in se kmalu zavejo,
da so si zelo različni.
02:46
I then encouragespodbujati them to stretchstretch,
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Nato jih vzpodbudim,
naj se še malo potrudijo
02:48
to take some riskstveganja that get them
out of theirnjihovi comfortudobje zoneobmočje.
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in se lotijo tveganj, ki jih bodo
premaknila iz cone udobja.
02:51
For exampleprimer, I mightmorda askvprašajte them
to do an intellectualintelektualca risktveganje
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Prosim jih na primer, naj se lotijo
intelektualnega tveganja
02:55
and try to tacklereševanje a problemproblem
they haven'tne triedposkušal before;
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in naj se poskusijo spopasti
s problemom, s katerim se še niso,
02:58
or a socialsocialno risktveganje, talkinggovoriti to someonenekdo
sittingsedi nextNaslednji to them on the trainvlak;
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ali pa socialnega tveganja, da govorijo
z nekom, ki sedi ob njih na vlaku,
03:02
or an emotionalčustveno risktveganje,
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ali pa čustvenega tveganja,
03:04
maybe tellingpovedal someonenekdo
they really carenego about how they feel.
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da mogoče nekomu povedo,
da jim ni vseeno, kako čutijo.
03:08
I do this myselfjaz all the time.
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Jaz to počnem kar naprej.
03:11
About a dozenducat yearslet agonazaj,
I was on an airplaneletalo,
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Pred kakimi dvanajstimi leti
sem bila na letalu
03:13
earlyzgodaj, earlyzgodaj morningjutro flightlet
on my way to EcuadorEkvador.
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zgodaj zgodaj zjutraj na poti v Ekvador.
03:16
And normallyobičajno, I would just
put on my headphonesslušalke
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Normalno bi si nadela slušalke
03:22
and go to sleepspanje, wakezbudi se up, do some work,
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in zaspala, se zbudila, malo delala,
03:24
but I decidedodločil to take a little risktveganje,
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a odločila sem se za majhno tveganje
03:26
and I startedzačel a conversationpogovor
with the man sittingsedi nextNaslednji to me.
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in se začela pogovarjati
z moškim, ki je sedel poleg mene.
03:29
I introducedpredstavljen myselfjaz,
and I learnednaučili that he was a publisherzaložnik.
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Predstavila sem se mu
in ugotovila, da je založnik.
03:33
InterestingZanimivo.
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Zanimivo.
03:35
We endedkončal up havingimeti
a fascinatingfascinantno conversationpogovor.
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Na koncu sva se fascinantno pogovarjala.
03:37
I learnednaučili all about the futureprihodnost
of the publishingzaložništvo industryindustrijo.
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Izvedela sem vse o prihodnosti
založniške industrije.
03:40
So about threetri quartersčetrtine
of the way throughskozi the flightlet,
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Nekje na tretji četrtini poleta
03:43
I decidedodločil to take anotherdrugo risktveganje,
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sem se odločila še malo tvegati.
03:45
and I openedodprta up my laptoplaptop
and I shareddeljeno with him a bookknjigo proposalsnubitev
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Odprla sem svoj prenosnik
in z njim delila predlog za knjigo,
03:49
I put togetherskupaj for something
I was doing in my classrazred.
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nekaj, kar sem napisala za pouk.
03:53
And he was very politevljuden, he readpreberite it,
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Bil je zelo vljuden, prebral ga je
03:54
and he said, "You know what, TinaTina,
this isn't right for us,
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in rekel: "Veš kaj, Tina,
to za nas ne pride v poštev,
03:57
but thank you so much for sharingdelitev."
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a hvala, ker si mi ga pokazala."
03:59
It's OK. That risktveganje didn't work out.
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V redu je. To tveganje se ni splačalo.
04:01
I shutZapri my laptoplaptop.
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Zaprla sem svoj prenosnik.
04:03
At the endkonec of the flightlet,
we exchangedizmenjujejo contactstik informationinformacije.
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Na koncu poleta sva izmenjala
kontaktne podatke.
04:07
A couplepar of monthsmesecev laterpozneje,
I reacheddosegel out to him,
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Nekaj mesecev kasneje sem
ga kontaktirala
04:10
and I said, "MarkMark, would you
like to come to my classrazred?
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in rekla: "Mark, bi prišel k mojemu pouku?
04:12
I'm doing a projectprojekt
on reinventingponovno odkrivanje the bookknjigo,
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Delam na projektu
o ponovnem odkritju knjige,
04:15
the futureprihodnost of publishingzaložništvo."
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prihodnosti založništva."
04:16
And he said, "Great. I'd love to come."
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In rekel je: "Super, z veseljem."
Prišel je k mojemu pouku
in bila je res lepa izkušnja.
04:18
So he cameprišel to my classrazred.
We had a great experienceizkušnje.
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04:21
A fewmalo monthsmesecev laterpozneje, I wrotenapisal to him again.
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Čez nekaj mesecev sem mu spet pisala.
04:23
This time, I sentposlano him
a bunchkup of videovideo clipsposnetke
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Tokrat sem mu poslala kup videoposnetkov
04:26
from anotherdrugo projectprojekt my studentsštudenti had doneKončano.
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nekega drugega projekta svojih študentov.
04:29
He was so intriguedspletka
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Eden od projektov študentov
04:31
by one of the projectsprojektov
the studentsštudenti had doneKončano,
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ga je tako zelo zanimal,
04:33
he thought there mightmorda be a bookknjigo in it,
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da je mislil, da bi lahko naredil knjigo,
04:35
and he wanted to meetsrečati those studentsštudenti.
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in želel je srečati te študente.
04:38
I have to tell you,
I was a little bitbit hurtboli.
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Moram povedati, da sem bila
malce prizadeta.
04:40
(LaughterSmeh)
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(smeh)
04:41
I mean, he wanted to do a bookknjigo
with my studentsštudenti and not with me,
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Mislim, hotel je izdati knjigo
z mojimi študenti, ne z menoj,
04:44
but OK, it's all right.
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a dobro, je že v redu.
04:45
So I invitedpovabljeni him to come down,
and he and his colleagueskolegi cameprišel to StanfordStanford
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Povabila sem ga, naj pride,
in s kolegi je prišli v Stanford
04:49
and metsrečal with the studentsštudenti,
and afterwardspotem, we had lunchkosilo togetherskupaj.
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in se spoznali s študenti
in potem smo skupaj kosili.
Eden od njegovih urednikov mi je rekel:
04:53
And one of his editorsuredniki said to me,
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04:55
"Hey, have you ever
consideredupoštevati writingpisanje a bookknjigo?"
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"Hej, si že kdaj razmišljala,
da bi napisala knjigo?"
04:59
I said, "Funnyzabavno you should askvprašajte."
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Rekla sem: "Smešno, da si to vprašal."
05:00
And I pulledpotegnil out the exacttočno sameenako proposalsnubitev
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In izvlekla sem isti predlog za knjigo,
05:04
that I had showedpokazala his bossšef a yearleto earlierprej.
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ki sem ga pred letom dni
pokazala njegovemu šefu.
05:07
WithinV two weekstednih, I had a contractpogodbe,
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Čez dva tedna sem imela pogodbo
05:09
and withinznotraj two yearslet, the bookknjigo had soldprodano
over a millionmilijonov copieskopije around the worldsvet.
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in čez dve leti so prodali več
kot milijon izvodov knjige po vsem svetu.
05:14
(ApplauseAplavz)
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(aplavz)
05:16
Now, you mightmorda say,
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No, lahko bi rekli:
05:18
"Oh, you're so luckysrečen."
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"Ti pa res imaš srečo."
05:19
But of courseseveda I was luckysrečen,
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Seveda sem jo imela,
05:21
but that luckSreča resultedposledica
from a seriesserije of smallmajhna riskstveganja I tookvzel,
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a ta sreča je bila rezultat
serije majhnih tveganj,
05:25
startingzačetek with sayinggovoriti hellozdravo.
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začenši z pozdravom.
05:27
And anyonekdorkoli can do this,
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In to lahko stori kdor koli,
05:30
no matterzadevo where you are in your life,
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ne glede na to, kje ste v življenju,
05:31
no matterzadevo where you are in the worldsvet --
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ne glede na to, kje na svetu ste,
05:33
even if you think
you're the mostnajbolj unluckynesrečni personoseba,
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tudi če mislite, da imate najmanj
sreče na svetu.
05:37
you can do this by takingjemanje little riskstveganja
that get you out of your comfortudobje zoneobmočje.
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To lahko storite z majhnimi tveganji,
ki vas bodo potegnila iz cone udobja.
05:41
You startZačni buildingstavbe a sailjadro to capturezajemanje luckSreča.
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Začnite graditi jadro, s katerim boste
ujeli srečo.
05:44
The seconddrugič thing you want to do
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Druga stvar, ki bi rada, da jo naredite,
05:46
is to changesprememba your relationshiprazmerje
with other people.
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je, da spremenite svoj odnos do drugih.
05:49
You need to understandrazumeti that everyonevsi
who helpspomaga you on your journeypotovanje
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Razumeti morate, da vsakdo, ki vam
pomaga na vaši poti,
05:54
is playingigranje a hugeogromno rolevloga
in gettingpridobivanje you to your goalscilji.
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igra ogromno vlogo
v doseganju vaših ciljev.
05:58
And if you don't showshow appreciationspoštovanje,
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In če ne pokažete hvaležnosti,
06:01
not only are you not closingzapiranje the loopzanke,
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ne le da ne staknete kroga,
06:03
but you're missingpogrešam an opportunitypriložnost.
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ampak izgubljate priložnosti.
06:06
When someonenekdo does something for you,
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Ko nekdo nekaj stori za vas,
06:08
they're takingjemanje that time
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si vzame čas,
06:09
that they could be spendingporaba
on themselvessami or someonenekdo elsedrugače,
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ki bi ga lahko porabil
zase ali za koga drugega,
06:13
and you need to acknowledgepotrdite
what they're doing.
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in to mu morate priznati.
06:16
Now, I runteči threetri fellowshipobčestvo
programsprogramov at StanfordStanford,
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Vodim program treh štipendij na Stanfordu
06:20
and they are very competitivekonkurenčno to get into,
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in ljudje vedno tekmujejo,
da bi prišli zraven.
06:23
and when I sendpošlji out the lettersčrke
to those studentsštudenti who don't get in,
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Ko razpošljem pisma tistim
študentom, ki jim ni uspelo,
06:26
I always know there are going to be
people who are disappointedrazočaran.
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vedno vem, da bodo nekateri razočarani.
06:29
Some of the people who are disappointedrazočaran
sendpošlji me notesopombe, complainingpritožite se.
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Nekateri od razočaranih mi
pošljejo pismo in se pritožijo.
06:32
Some of them sendpošlji notesopombe
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Nekateri mi pošljejo pismo
06:34
sayinggovoriti what could I do to make myselfjaz
more successfuluspešno nextNaslednji time around?
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in vprašajo, kaj lahko storijo,
da bodo naslednjič bolj uspešni.
06:37
And everyvsak onceenkrat in a while,
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Vsake toliko časa
06:39
someonenekdo sendspošilja me a noteOpomba
thankingzahvala me for the opportunitypriložnost.
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mi kdo pošlje pismo, v katerem
se mi zahvali za priložnost.
To se mi je zgodilo pred sedmimi leti.
06:43
This happenedse je zgodilo about sevensedem yearslet agonazaj.
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Mladenič z imenom Brian mi je
poslal prelepo pismo in rekel:
06:44
A youngmladi man namedimenovan BrianBrian
sentposlano me a beautifullepo noteOpomba sayinggovoriti,
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06:47
"I know I've been rejectedzavrnjen
from this programprogram twicedvakrat,
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"Vem, da sem bil že dvakrat
zavrnjen v tem programu,
06:50
but I want to thank you
for the opportunitypriložnost.
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a rad bi se vam zahvalil za priložnost.
06:52
I learnednaučili so much
throughskozi the processproces of applyinguporaba."
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V procesu prijave sem se
zelo veliko naučil."
06:56
I was so takensprejeti by
the graciousnessprijaznost of his messagesporočilo
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Gracioznost njegovega sporočila
me je tako prevzela,
da sem ga povabila na srečanje.
07:00
that I invitedpovabljeni him to come and meetsrečati me.
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07:02
And we spentpreživel some time chattingklepet
and cookedkuhano up an ideaideja
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Nekaj časa sva klepetala
in skupaj napletla idejo
07:05
for an independentneodvisno studyštudija projectprojekt togetherskupaj.
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za neodvisni študijski projekt.
07:08
He was on the footballnogomet teamekipa at StanfordStanford,
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On je bil v nogometnem moštvu na Stanfordu
07:10
and he decidedodločil to do a projectprojekt
on looking at leadershipvodstvo in that contextkontekst.
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in se je odločil, da bo naredil
projekt o vidiku vodenja v tem kontekstu.
07:14
We got to know eachvsak other
incrediblyneverjetno well throughskozi that quarterčetrtletje,
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V tistem četrtletju sva se
zelo dobro spoznala
07:18
and he tookvzel the projectprojekt
that he startedzačel workingdelo on
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in vzel je projekt,
na katerem je začel delati
07:20
in the independentneodvisno studyštudija
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v neodvisnem študiju,
07:21
and turnedobrnjen it, ultimatelykončno,
into a companypodjetje calledpozval PlayIgra for TomorrowJutri,
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in ga na koncu spremenil
v podjetje z imenom Play for Tomorrow,
07:26
where he teachesuči kidsotroci
from disadvantagedprikrajšane backgroundsozadja
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kjer uči otroke iz prikrajšanih okolij
07:29
how to, essentiallyv bistvu,
craftobrt the livesživi they dreamsanje to livev živo.
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kako pravzaprav izoblikovati
življenje, o katerem sanjajo.
07:33
Now, the importantpomembno thing about this storyzgodba
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Pomembno v tej zgodbi je to,
07:36
is that we bothoboje endedkončal up catchingulov
the windsvetrovi of luckSreča
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da sva na koncu oba ujela veter sreče
07:39
as a resultrezultat of his thank-youzahvala noteOpomba.
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kot rezultat njegovega zahvalnega pisma.
07:41
But it was the windsvetrovi
that we didn't expectpričakovati in the first placemesto.
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A šlo je za veter, ki ga na
začetku nisva pričakovala.
07:46
Over the courseseveda
of the last couplepar of yearslet,
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V zadnih nekaj letih
07:48
I've come up with
some tacticstaktike for my ownlastno life
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sem iznašla nekaj taktik
za svoje življenje,
07:51
to help me really fosterspodbujanje appreciationspoštovanje.
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ki mi pomagajo resnično
spodbujati hvaležnost.
07:54
My favoritenajljubši is that at the endkonec
of everyvsak singlesamski day,
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Meni najljubša je ta,
da na koncu vsakega dne
07:57
I look at my calendarkoledar
and I reviewpregled all the people I metsrečal with,
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vzamem svoj koledar in se ozrem
na vse ljudi, ki sem jih srečala,
08:01
and I sendpošlji thank-youzahvala notesopombe
to everyvsak singlesamski personoseba.
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in vsakomur pošljem zahvalno sporočilo.
08:04
It only takes a fewmalo minutesminut,
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To traja samo nekaj minut,
08:06
but at the endkonec of everyvsak day,
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a na koncu vsakega dne
08:08
I feel incrediblyneverjetno gratefulhvaležen
and appreciativehvaležni,
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se počutim izjemno hvaležno in naklonjeno
08:12
and I promiseobljubim you
it has increasedpovečal my luckSreča.
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in povem vam, da imam več sreče.
08:15
So first, you need to take some riskstveganja
and get out of your comfortudobje zoneobmočje.
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Najprej morate torej malo tvegati
in se premakniti iz cone udobja.
08:19
SecondDrugi, you need to showshow appreciationspoštovanje.
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Potem morate pokazati hvaležnost.
08:21
And thirdtretjino, you want to changesprememba
your relationshiprazmerje with ideasideje.
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In tretje, spremeniti morate
svoj odnos do idej.
08:26
MostVečina people look at newnovo ideasideje
that come there way and they judgesodnik them.
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Večina ljudi gleda nove ideje,
ki jim pridejo naproti, in jih presoja.
08:29
"That's a great ideaideja"
or "That's a terriblegrozno ideaideja."
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"To je krasna ideja," ali pa
"To je grozna ideja."
08:32
But it's actuallydejansko much more nuancedprefinjen.
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A v resnici gre bolj za odtenke.
08:36
IdeasIdeje are neitherniti ne good or badslab.
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Ideje niso ne dobre ne slabe.
08:38
And in factdejstvo, the seedssemena of terriblegrozno ideasideje
are oftenpogosto something trulyresnično remarkableizjemno.
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Seme slabih idej je pravzaprav
pogosto nekaj izjemnega.
08:44
One of my favoritenajljubši exercisesvaje
in my classesrazredov on creativityustvarjalnost
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Ena mojih najljubših vaj
pri pouku kreativnosti
08:47
is to help studentsštudenti fosterspodbujanje an attitudeodnos
of looking at terriblegrozno ideasideje
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je, ko pomagam študentom sprejeti
pogled na strašne ideje
08:51
throughskozi the lensobjektiv of possibilitiesmožnosti.
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skozi lečo možnosti.
08:55
So I give them a challengeizziv:
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Dam jim izziv:
08:57
to createustvarite an ideaideja
for a brandznamka newnovo restaurantrestavracija.
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ustvarijo naj idejo za novo
restavracijo neke blagovne znamke.
09:01
They have to come up
with the bestnajboljši ideasideje for a newnovo restaurantrestavracija
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Domisliti se morajo najboljših
idej za novo restavracijo
09:04
and the worstnajhujše ideasideje for a newnovo restaurantrestavracija.
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in najslabših idej za novo restavracijo.
09:06
So the bestnajboljši ideasideje are things like
a restaurantrestavracija on a mountaintopmountaintop
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Najboljše ideje so, recimo,
restavracija na vrhu gore
09:10
with a beautifullepo sunsetsončni zahod,
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s prelepim sončnim zahodom
09:11
or a restaurantrestavracija on a boatčoln
with a gorgeouskrasen viewpogled.
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ali restavracija na ladji
s prelepim razgledom.
09:14
And the terriblegrozno ideasideje are things like
a restaurantrestavracija in a garbagesmeti dumpsmetišče,
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Slabe ideje pa so, recimo,
restavracija na smetišču
09:19
or a restaurantrestavracija with terriblegrozno servicestoritev
that's really dirtyumazano,
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ali restavracija z zelo slabo
postrežbo, ki je resnično umazana,
09:23
or a restaurantrestavracija that servessluži
cockroachščurki sushisuši.
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ali pa restavracija, ki servira
suši iz ščurkov.
09:27
(LaughterSmeh)
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(smeh)
09:28
So they handroka all the ideasideje to me,
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Potem mi izročijo vse te ideje,
09:30
I readpreberite the great ideasideje out loudglasno,
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jaz dobre preberem na glas
09:33
and then I rippočivaj v miru them up
and throwmetati them away.
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in jih nato raztrgam in vržem stran.
09:36
I then take the horriblegrozno ideasideje
and redistributeprerazporediti them.
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Potem pa vzamem grozne ideje
in jih ponovno razdelim.
09:40
EachVsak teamekipa now has an ideaideja
that anotherdrugo teamekipa thought was horriblegrozno,
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Vsak tim ima zdaj idejo, za katero
je drugi tim mislil, da je grozna.
09:44
and theirnjihovi challengeizziv is to turnobrat it
into something brilliantsijajno.
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Njihov izziv je spremeniti
to idejo v nekaj brilijantnega.
09:49
Here'sTukaj je what happensse zgodi.
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Tole se zgodi.
09:51
WithinV about 10 secondssekund, someonenekdo sayspravi,
"This is a fabulousčudovito ideaideja."
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Čez deset sekund nekdo reče:
"To je krasna ideja."
09:56
And they have about threetri minutesminut
before they pitchvišina tona the ideaideja to the classrazred.
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Imajo kake tri minute,
preden idejo predstavijo razredu.
10:00
So the restaurantrestavracija in the garbagesmeti dumpsmetišče?
What does that turnobrat into?
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Restavracija na smetišču torej?
V kaj se to spremeni?
10:03
Well, they collectzbiranje all the extraekstra foodhrano
from MichelinMichelin starzvezda restaurantsrestavracije
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No, zberejo odvečno hrano
iz restavracij z Michelinovimi zvezdicami,
10:08
that was going to get thrownvržen out,
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ki bi sicer končala med odpadki,
10:10
and they have anotherdrugo restaurantrestavracija
at a much lowernižje pricecena,
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in imajo še eno restavracijo
z mnogo nižjimi cenami
10:13
with all the leftoversostanke.
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z vsemi ostanki hrane.
10:14
Prettylepo coolkul?
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Super, ne?
10:15
Or the restaurantrestavracija that's dirtyumazano
with terriblegrozno servicestoritev?
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Ali umazana restavracija s
strašno slabo postrežbo?
10:18
Well, that turnszavrti into a restaurantrestavracija
that's a trainingusposabljanje groundtla
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No, ta se spremeni v restavracijo,
ki je vadbišče
10:22
for futureprihodnost restauranteursrestauranteurs to figureštevilka out
how to avoidizogibajte se all the pitfallspasti.
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za bodoče lastnike restavracij,
da ugotovijo, kako se izogniti pastem.
10:27
And the restaurantrestavracija with cockroachščurki sushisuši?
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In restavracija s sušijem iz ščurkov?
10:29
It turnszavrti into a sushisuši barbar
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Spremeni se v suši bar
10:31
with all sortsvrste of really interestingzanimivo
and exoticeksotične ingredientssestavine.
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s celo vrsto resnično zanimivih
in eksotičnih sestavin.
10:36
If you look around at the companiespodjetja,
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Če pogledate po podjetjih,
10:39
the venturespodjetij that are
really innovativeinovativni around you,
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naložbah okoli vas, ki so
resnično zanimivi,
10:42
the onestiste that we now take for grantedodobreno
that have changedspremenjeno our life,
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tistih, ki jih imajo zdaj za samoumevne,
pa so spremenili naše življenje,
10:45
well, you know what?
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no, veste kaj?
10:47
They all startedzačel out as crazynoro ideasideje.
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Vse so se začele z noro idejo.
10:50
They startedzačel ideasideje
that when they pitchedglasom to other people,
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začele so se z idejami,
za katere je večina, ki so jim
10:52
mostnajbolj people said, "That's crazynoro,
it will never work."
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bile predstavljene, rekla:
"To je noro, to ne bo nikoli delovalo."
10:58
So, yes, sometimesvčasih people
were bornRojen into terriblegrozno circumstancesokoliščin,
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Torej, da, včasih se ljudje
rodijo v težke razmere
11:04
and sometimesvčasih, luckSreča is a lightningstrela boltvijak
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in včasih nas udari strela sreče
11:06
that hitszadetkov us with something wonderfulČudovito
or something terriblegrozno.
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z nečim čudovitim ali strašnim.
11:10
But the windsvetrovi of luckSreča are always there,
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A veter sreče je vedno tu
11:14
and if you're willingpripravljen to take some riskstveganja,
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in če ste pripravljeni tvegati,
11:17
if you're willingpripravljen to really go out
and showshow appreciationspoštovanje
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če ste se res pripravljeni
izpostaviti in pokazati hvaležnosti,
11:20
and willingpripravljen to really look at ideasideje,
even if they're crazynoro,
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če ste pripravljeni pogledati ideje,
tudi če so nore,
11:25
throughskozi the lensobjektiv of possibilitiesmožnosti,
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skozi lečo možnosti,
11:27
you can buildzgraditi a biggervečje and biggervečje sailjadro
to catchulov the windsvetrovi of luckSreča.
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lahko zgradite veliko in še
večje jadro, da ujamete veter sreče.
11:31
Thank you.
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Hvala.
11:33
(ApplauseAplavz)
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(aplavz)
Translated by Polona Ramšak
Reviewed by Nika Kotnik

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ABOUT THE SPEAKER
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.

Why you should listen

Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.

Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.

After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.

More profile about the speaker
Tina Seelig | Speaker | TED.com