TED Salon Brightline Initiative
Tina Seelig: The little risks you can take to increase your luck
婷娜．希莉格: 冒點小風險來增加你的好運
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好運不像一道閃電，單一又戲劇化；好運像風，持續地吹。要抓住好運不難，但也沒那麼昭然若揭。在這場充滿洞見的演說中，史丹佛大學工程學院婷娜．希莉格教授分享三個意想不到的方法讓你增加好運，並強化你看見和抓住機會的能力。
Tina Seelig - Educator
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Tina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving. Full bio
Double-click the English transcript below to play the video.
00:12
I've spent nearly two decades
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我花了將近二十年的時間
00:15
observing what makes people
luckier than others
luckier than others
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觀察是什麼原因讓某些人特別幸運，
00:18
and trying to help people
increase their luck.
increase their luck.
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並試著幫大家變得更幸運。
00:22
You see, I teach entrepreneurship,
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如各位所知，我教的是創業，
00:25
and we all know
that most new ventures fail,
that most new ventures fail,
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我們都知道大部分的
新創事業會失敗，
新創事業會失敗，
00:29
and innovators and entrepreneurs
need all the luck they can get.
need all the luck they can get.
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對創新人士和創業家來說
好運永遠不嫌少。
好運永遠不嫌少。
00:34
So what is luck?
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但什麼是運氣？
00:35
Luck is defined as success or failure
apparently caused by chance.
apparently caused by chance.
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運氣的意思是：成敗顯然是巧合。
00:42
Apparently.
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顯然。
00:43
That's the operative word.
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這是關鍵詞。
00:46
It looks like it's chance
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運氣看起來像巧合
00:48
because we rarely see all the levers
that come into play to make people lucky.
that come into play to make people lucky.
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是因為我們很少會看到
所有會讓人好運的因素。
所有會讓人好運的因素。
00:53
But I've realized, by watching so long,
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但我在長期觀察後發現，
00:56
that luck is rarely a lightning strike,
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好運很少像一道閃電，
01:00
isolated and dramatic.
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是單一或戲劇化的。
01:02
It's much more like the wind,
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好運比較像是風勢，
01:04
blowing constantly.
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持續地吹。
01:06
Sometimes it's calm,
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有時候風平浪靜，
01:08
and sometimes it blows in gusts,
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有時候陣陣強風，
01:10
and sometimes it comes from directions
that you didn't even imagine.
that you didn't even imagine.
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有時候出乎意料之外
從四面八方吹來。
從四面八方吹來。
01:14
So how do you catch the winds of luck?
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那要怎麼抓住好運的風勢？
01:17
It's easy, but it's not obvious.
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要抓住好運不難，
但也沒那麼昭然若揭。
但也沒那麼昭然若揭。
01:20
So I'm going to share
three things with you
three things with you
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我要和大家分享三個要素，
01:23
that you can do to build a sail
to capture the winds of luck.
to capture the winds of luck.
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讓你們能打造一艘
可以抓住好運勢的風帆。
可以抓住好運勢的風帆。
01:29
The first thing you want to do
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第一件你可以做的事
01:31
is to change your relationship
with yourself.
with yourself.
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是改變和自己的關係。
01:34
Be willing to take small risks
that get you out of your comfort zone.
that get you out of your comfort zone.
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願意踏出舒適圈冒一點險。
01:38
Now, when we're children,
we do this all the time.
we do this all the time.
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我們小時候不斷在冒險。
01:42
We have to do this if we're going
to learn how to walk or talk
to learn how to walk or talk
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因為我們得這麼做，
才能學走路、說話、
才能學走路、說話、
01:45
or ride a bike
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騎單車
01:47
or even quantum mechanics. Right?
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或是量子力學，對吧？
01:49
We need to go from someone one week
who doesn't ride a bike
who doesn't ride a bike
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我們要在一個星期內，
從一個不會騎單車的人
從一個不會騎單車的人
01:52
to, next week, someone who does.
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變成會騎單車的人。
01:53
And this requires us to get
out of our comfort zone
out of our comfort zone
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這得靠我們離開舒適圈
01:56
and take some risks.
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和冒點險才行。
01:58
The problem is, as we get older,
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問題是我們年紀越大
02:00
we rarely do this.
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就越少冒險。
02:02
We sort of lock down
the sense of who we are
the sense of who we are
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我們就像是畫地自限，
02:04
and don't stretch anymore.
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不再踏出一步。
02:06
Now, with my students,
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我帶學生的時候，
02:07
I spend a lot of time
giving them encouragement
giving them encouragement
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花很多時間鼓勵他們
02:10
to get out of their comfort zone
and take some risks.
and take some risks.
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踏出舒適圈去冒點險。
02:13
How do I do this?
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我怎麼做呢？
02:15
Well, I start out by having them
fill out a risk-o-meter.
fill out a risk-o-meter.
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我從讓他們填寫冒險指數開始。
02:19
Now, it's basically a fun thing
we developed in our class
we developed in our class
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其實這是我們在課堂上
發明的小遊戲，
發明的小遊戲，
02:21
where they map out what risks
they're willing to take.
they're willing to take.
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他們要寫出自己願意冒的險有哪些。
02:24
And it becomes clear very quickly to them
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很快他們就會了解到，
02:27
that risk-taking is not binary.
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冒險不是只有要或不要兩種選擇。
02:30
There are intellectual risks
and physical risks and financial risks
and physical risks and financial risks
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有智力風險、肢體風險、財務風險、
02:34
and emotional risks and social risks
and ethical risks and political risks.
and ethical risks and political risks.
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情感風險、社交風險、
倫理風險和政治風險。
倫理風險和政治風險。
02:38
And once they do this, they compare
their risk profiles with others,
their risk profiles with others,
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他們評估後和其他人比較自己的量表，
02:41
and they quickly realize
that they're all really different.
that they're all really different.
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馬上就會發現大家都很不同。
02:46
I then encourage them to stretch,
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之後我會鼓勵他們突破，
02:48
to take some risks that get them
out of their comfort zone.
out of their comfort zone.
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冒點讓他們可以踏出舒適圈的風險。
02:51
For example, I might ask them
to do an intellectual risk
to do an intellectual risk
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例如我會要他們嘗試智力風險，
02:55
and try to tackle a problem
they haven't tried before;
they haven't tried before;
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解決一個以前沒研究過的問題；
02:58
or a social risk, talking to someone
sitting next to them on the train;
sitting next to them on the train;
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或是社交風險：
在火車上和鄰座乘客聊天；
在火車上和鄰座乘客聊天；
03:02
or an emotional risk,
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或是情感風險：
03:04
maybe telling someone
they really care about how they feel.
they really care about how they feel.
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跟非常在乎的人說自己真正的感受。
03:08
I do this myself all the time.
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我自己超常做這種事。
03:11
About a dozen years ago,
I was on an airplane,
I was on an airplane,
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大概十年前我在飛機上，
03:13
early, early morning flight
on my way to Ecuador.
on my way to Ecuador.
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那是飛往厄瓜多的特早航班。
03:16
And normally, I would just
put on my headphones
put on my headphones
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通常我會戴上耳機，
睡一覺醒來做點工作，
03:22
and go to sleep, wake up, do some work,
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03:24
but I decided to take a little risk,
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但那次我決定冒點險，
03:26
and I started a conversation
with the man sitting next to me.
with the man sitting next to me.
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和坐我隔壁的男士聊天。
03:29
I introduced myself,
and I learned that he was a publisher.
and I learned that he was a publisher.
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我向他自我介紹之後，
他告訴我他是出版商。
他告訴我他是出版商。
03:33
Interesting.
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有意思。
03:35
We ended up having
a fascinating conversation.
a fascinating conversation.
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我們聊得非常愉快。
我學到關於出版業未來的一切。
03:37
I learned all about the future
of the publishing industry.
of the publishing industry.
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03:40
So about three quarters
of the way through the flight,
of the way through the flight,
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過了大半航程後，
03:43
I decided to take another risk,
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我決定再冒一次險，
03:45
and I opened up my laptop
and I shared with him a book proposal
and I shared with him a book proposal
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打開筆電跟他分享我的出書計畫，
03:49
I put together for something
I was doing in my class.
I was doing in my class.
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那是我為了在課堂上用
而放在一起的資料。
而放在一起的資料。
03:53
And he was very polite, he read it,
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他很有禮貌讀了一下，
03:54
and he said, "You know what, Tina,
this isn't right for us,
this isn't right for us,
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然後說：「婷娜，
這書不適合我的出版社，
這書不適合我的出版社，
但還是很感謝你分享。」
03:57
but thank you so much for sharing."
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沒關係，這個冒險失敗。
03:59
It's OK. That risk didn't work out.
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04:01
I shut my laptop.
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我關上筆電。
04:03
At the end of the flight,
we exchanged contact information.
we exchanged contact information.
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最後我們交換了聯絡方式。
04:07
A couple of months later,
I reached out to him,
I reached out to him,
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幾個月之後，我和他聯絡，
04:10
and I said, "Mark, would you
like to come to my class?
like to come to my class?
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我說：「馬克，
你有興趣來我班上分享嗎？
你有興趣來我班上分享嗎？
04:12
I'm doing a project
on reinventing the book,
on reinventing the book,
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我在做的計畫是重新創造書，
04:15
the future of publishing."
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和出版的未來。」
04:16
And he said, "Great. I'd love to come."
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他說：「當然好啊！」
他到我班上，
我們有了非常棒的經驗。
我們有了非常棒的經驗。
04:18
So he came to my class.
We had a great experience.
We had a great experience.
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04:21
A few months later, I wrote to him again.
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幾個月之後，我又寫了封信給他。
04:23
This time, I sent him
a bunch of video clips
a bunch of video clips
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這次我寄給他幾段影片，
04:26
from another project my students had done.
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是我另一門課的學生做的。
04:29
He was so intrigued
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他非常著迷於
04:31
by one of the projects
the students had done,
the students had done,
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我學生做過的其中一個計畫，
他覺得有機會出書，
04:33
he thought there might be a book in it,
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04:35
and he wanted to meet those students.
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所以想和那些學生見面。
04:38
I have to tell you,
I was a little bit hurt.
I was a little bit hurt.
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我得老實說，我有點傷心。
04:40
(Laughter)
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（笑聲）
04:41
I mean, he wanted to do a book
with my students and not with me,
with my students and not with me,
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我的意思是他想幫我學生出書，
而不是幫我出，
而不是幫我出，
不過沒關係啦。
04:44
but OK, it's all right.
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我邀請他來一趟，
他和他同事到史丹佛大學
他和他同事到史丹佛大學
04:45
So I invited him to come down,
and he and his colleagues came to Stanford
and he and his colleagues came to Stanford
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04:49
and met with the students,
and afterwards, we had lunch together.
and afterwards, we had lunch together.
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和學生見面，後來我們一起吃午餐。
04:53
And one of his editors said to me,
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他的一個編輯問我：
04:55
"Hey, have you ever
considered writing a book?"
considered writing a book?"
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「嘿，你有想過要出書嗎？」
04:59
I said, "Funny you should ask."
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我說：「好問題。」
05:00
And I pulled out the exact same proposal
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我給他看一年前那份
我給他老闆看過的同一份計畫。
05:04
that I had showed his boss a year earlier.
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05:07
Within two weeks, I had a contract,
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不到兩星期，我簽了約，
05:09
and within two years, the book had sold
over a million copies around the world.
over a million copies around the world.
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不到兩年，這本書賣了
超過一百萬本。
超過一百萬本。
05:14
(Applause)
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（掌聲）
05:16
Now, you might say,
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現在你們可能會說：
05:18
"Oh, you're so lucky."
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「噢！你真幸運。」
05:19
But of course I was lucky,
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我當然幸運，
05:21
but that luck resulted
from a series of small risks I took,
from a series of small risks I took,
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但是這個幸運全是來自
一連串我冒的險，
一連串我冒的險，
05:25
starting with saying hello.
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從我的問候開始。
05:27
And anyone can do this,
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每個人都能這樣做，
05:30
no matter where you are in your life,
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不管你在生命中的哪個階段，
05:31
no matter where you are in the world --
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不論你在世界上的哪個角落，
05:33
even if you think
you're the most unlucky person,
you're the most unlucky person,
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即使你覺得自己是最不幸的人，
05:37
you can do this by taking little risks
that get you out of your comfort zone.
that get you out of your comfort zone.
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你也可以冒點風險，
讓自己踏出舒適圈。
讓自己踏出舒適圈。
05:41
You start building a sail to capture luck.
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就能開始建造抓住好運的風帆。
05:44
The second thing you want to do
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你可以做的第二件事，
05:46
is to change your relationship
with other people.
with other people.
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是改變和別人的關係。
05:49
You need to understand that everyone
who helps you on your journey
who helps you on your journey
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你要了解，在旅途中幫助你的每個人
05:54
is playing a huge role
in getting you to your goals.
in getting you to your goals.
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都扮演了很重要的角色，
讓你能夠抵達目標。
讓你能夠抵達目標。
05:58
And if you don't show appreciation,
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如果你不表達感謝，
06:01
not only are you not closing the loop,
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你不只斷了互動，
06:03
but you're missing an opportunity.
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而且也錯失了良機。
06:06
When someone does something for you,
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當有人幫你一個忙，
06:08
they're taking that time
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他們花的那個時間
06:09
that they could be spending
on themselves or someone else,
on themselves or someone else,
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可以拿來用在自己或其他人身上，
06:13
and you need to acknowledge
what they're doing.
what they're doing.
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你得針對這點表示感謝。
06:16
Now, I run three fellowship
programs at Stanford,
programs at Stanford,
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現在我在史丹佛有三個研究計畫，
06:20
and they are very competitive to get into,
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要獲選參加很不容易，
06:23
and when I send out the letters
to those students who don't get in,
to those students who don't get in,
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我寄信給那些沒有獲選的學生同時，
06:26
I always know there are going to be
people who are disappointed.
people who are disappointed.
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我也知道有人會很失望。
06:29
Some of the people who are disappointed
send me notes, complaining.
send me notes, complaining.
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有些人會很失望，寫信跟我抱怨。
06:32
Some of them send notes
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有些人會問，
06:34
saying what could I do to make myself
more successful next time around?
more successful next time around?
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下次要怎麼做才可以讓自己獲選？
06:37
And every once in a while,
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三不五時，
06:39
someone sends me a note
thanking me for the opportunity.
thanking me for the opportunity.
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會有人感謝我提供的這個機會。
06:43
This happened about seven years ago.
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大約七年前發生了一件事。
06:44
A young man named Brian
sent me a beautiful note saying,
sent me a beautiful note saying,
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有個叫布萊恩的年輕人
寫了封很美的信給我，
寫了封很美的信給我，
06:47
"I know I've been rejected
from this program twice,
from this program twice,
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「我知道我被這個計畫拒絕了兩次，
06:50
but I want to thank you
for the opportunity.
for the opportunity.
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但我還是很感謝你給的機會。
06:52
I learned so much
through the process of applying."
through the process of applying."
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我在申請過程中獲益良多。」
06:56
I was so taken by
the graciousness of his message
the graciousness of his message
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他的信讓我大受感動，
07:00
that I invited him to come and meet me.
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所以我邀請他來和我見個面。
07:02
And we spent some time chatting
and cooked up an idea
and cooked up an idea
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我們聊了一段時間，
一起找到可以做的獨立研究計畫。
07:05
for an independent study project together.
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07:08
He was on the football team at Stanford,
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他身為史丹佛足球隊的一員，
07:10
and he decided to do a project
on looking at leadership in that context.
on looking at leadership in that context.
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決定做一個計畫，
從足球隊中觀察領導力。
從足球隊中觀察領導力。
07:14
We got to know each other
incredibly well through that quarter,
incredibly well through that quarter,
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我們在那十五分鐘內
對彼此了解甚多，
對彼此了解甚多，
07:18
and he took the project
that he started working on
that he started working on
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他做的那個獨立研究計畫
07:20
in the independent study
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07:21
and turned it, ultimately,
into a company called Play for Tomorrow,
into a company called Play for Tomorrow,
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後來讓他開了一間叫做
「為明天而戰」的公司，
「為明天而戰」的公司，
07:26
where he teaches kids
from disadvantaged backgrounds
from disadvantaged backgrounds
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他指導家庭經濟弱勢的小孩，
07:29
how to, essentially,
craft the lives they dream to live.
craft the lives they dream to live.
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如何從根本打造自己夢想中的生活。
07:33
Now, the important thing about this story
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這個故事的重點
07:36
is that we both ended up catching
the winds of luck
the winds of luck
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在於我們都抓住了好運勢，
07:39
as a result of his thank-you note.
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一切都來自於他的感謝信。
07:41
But it was the winds
that we didn't expect in the first place.
that we didn't expect in the first place.
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但一開始我們沒有料到
會有這個好運勢。
會有這個好運勢。
07:46
Over the course
of the last couple of years,
of the last couple of years,
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過去幾年來，
07:48
I've come up with
some tactics for my own life
some tactics for my own life
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我想出一些人生策略
07:51
to help me really foster appreciation.
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來幫助自己真正地培養感激之情。
07:54
My favorite is that at the end
of every single day,
of every single day,
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我最愛做的，
是每天睡前看看行事曆，
是每天睡前看看行事曆，
07:57
I look at my calendar
and I review all the people I met with,
and I review all the people I met with,
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回想當天見過的每個人，
08:01
and I send thank-you notes
to every single person.
to every single person.
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然後寄給每個人一封感謝信。
08:04
It only takes a few minutes,
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花不到幾分鐘的時間，
08:06
but at the end of every day,
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但是每天結束前，
08:08
I feel incredibly grateful
and appreciative,
and appreciative,
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我都覺得無比的感恩與感謝，
08:12
and I promise you
it has increased my luck.
it has increased my luck.
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我保證我的運氣因此變好了。
08:15
So first, you need to take some risks
and get out of your comfort zone.
and get out of your comfort zone.
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所以首先，你要冒點險，踏出舒適圈。
08:19
Second, you need to show appreciation.
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第二，你要表達感謝。
08:21
And third, you want to change
your relationship with ideas.
your relationship with ideas.
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第三，你要改變自己和點子的關係。
08:26
Most people look at new ideas
that come there way and they judge them.
that come there way and they judge them.
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很多人會評斷聽到的新點子。
08:29
"That's a great idea"
or "That's a terrible idea."
or "That's a terrible idea."
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「這點子不錯」或「這點子真爛」。
08:32
But it's actually much more nuanced.
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但其實這之間沒什麼差別。
08:36
Ideas are neither good or bad.
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點子要嘛好，要嘛不好。
08:38
And in fact, the seeds of terrible ideas
are often something truly remarkable.
are often something truly remarkable.
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但其實壞點子
常會發展很了不起的東西。
常會發展很了不起的東西。
08:44
One of my favorite exercises
in my classes on creativity
in my classes on creativity
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我在創意課堂上最愛的練習
08:47
is to help students foster an attitude
of looking at terrible ideas
of looking at terrible ideas
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是幫助學生培養一種態度，
讓他們透過「機會透視鏡」
來檢視壞點子。
來檢視壞點子。
08:51
through the lens of possibilities.
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08:55
So I give them a challenge:
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我會出考題：
08:57
to create an idea
for a brand new restaurant.
for a brand new restaurant.
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請幫一家新餐廳提出一些點子。
09:01
They have to come up
with the best ideas for a new restaurant
with the best ideas for a new restaurant
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他們會想出對新餐廳
最好的一些點子，
最好的一些點子，
09:04
and the worst ideas for a new restaurant.
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和最差的一些點子。
09:06
So the best ideas are things like
a restaurant on a mountaintop
a restaurant on a mountaintop
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最棒的像是在山頂上開餐廳，
09:10
with a beautiful sunset,
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可以看到超美的夕陽；
09:11
or a restaurant on a boat
with a gorgeous view.
with a gorgeous view.
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或是在船上開餐廳，
可以看到很棒的海景。
可以看到很棒的海景。
09:14
And the terrible ideas are things like
a restaurant in a garbage dump,
a restaurant in a garbage dump,
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差的像是把餐廳開在垃圾場，
09:19
or a restaurant with terrible service
that's really dirty,
that's really dirty,
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或是餐廳服務很差、很髒，
09:23
or a restaurant that serves
cockroach sushi.
cockroach sushi.
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或是賣蟑螂壽司的餐廳。
09:27
(Laughter)
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（笑聲）
09:28
So they hand all the ideas to me,
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他們交出很多點子，
09:30
I read the great ideas out loud,
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我大聲唸出好點子，
09:33
and then I rip them up
and throw them away.
and throw them away.
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然後撕成碎片丟掉。
09:36
I then take the horrible ideas
and redistribute them.
and redistribute them.
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然後我把爛點子重新分給大家。
09:40
Each team now has an idea
that another team thought was horrible,
that another team thought was horrible,
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每一組都有之前別組想的爛點子，
09:44
and their challenge is to turn it
into something brilliant.
into something brilliant.
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他們的任務是把這個點子
轉變成超棒的點子。
轉變成超棒的點子。
09:49
Here's what happens.
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神奇的事發生了。
09:51
Within about 10 seconds, someone says,
"This is a fabulous idea."
"This is a fabulous idea."
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不到十秒，就會有人說：
「這點子太讚了。」
「這點子太讚了。」
09:56
And they have about three minutes
before they pitch the idea to the class.
before they pitch the idea to the class.
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他們會有三分鐘準備，
然後要在班上發表。
然後要在班上發表。
10:00
So the restaurant in the garbage dump?
What does that turn into?
What does that turn into?
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你們猜開在垃圾場的餐廳變怎樣？
10:03
Well, they collect all the extra food
from Michelin star restaurants
from Michelin star restaurants
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他們把所有米其林星級餐廳
10:08
that was going to get thrown out,
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打算要丟的那些
多做的餐點收集起來，
多做的餐點收集起來，
10:10
and they have another restaurant
at a much lower price,
at a much lower price,
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開間新餐廳，價格低一點，
賣的都是多做的餐。
10:13
with all the leftovers.
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10:14
Pretty cool?
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不錯吧？
10:15
Or the restaurant that's dirty
with terrible service?
with terrible service?
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那間又髒、服務又差的
餐廳變得怎樣？
餐廳變得怎樣？
10:18
Well, that turns into a restaurant
that's a training ground
that's a training ground
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這間餐廳變成訓練場，
10:22
for future restauranteurs to figure out
how to avoid all the pitfalls.
how to avoid all the pitfalls.
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讓未來要當餐廳經理的人
學習怎麼避免所有陷阱。
學習怎麼避免所有陷阱。
10:27
And the restaurant with cockroach sushi?
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蟑螂壽司那間變成怎樣？
10:29
It turns into a sushi bar
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這家餐廳販賣
10:31
with all sorts of really interesting
and exotic ingredients.
and exotic ingredients.
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各種有趣又奇異食材做的壽司。
10:36
If you look around at the companies,
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看看你身邊那些公司，
10:39
the ventures that are
really innovative around you,
really innovative around you,
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那些真的很創新的事業，
10:42
the ones that we now take for granted
that have changed our life,
that have changed our life,
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那些我們現在視為理所當然、
改變我們生活的公司，
改變我們生活的公司，
10:45
well, you know what?
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你知道嗎？
10:47
They all started out as crazy ideas.
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他們都是從瘋狂的點子開始的。
10:50
They started ideas
that when they pitched to other people,
that when they pitched to other people,
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他們的點子讓其他人驚聲尖叫，
10:52
most people said, "That's crazy,
it will never work."
it will never work."
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大部分的人會說：
「太誇張了啦，一定做不成。」
「太誇張了啦，一定做不成。」
10:58
So, yes, sometimes people
were born into terrible circumstances,
were born into terrible circumstances,
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沒錯，有時候結局很慘，
11:04
and sometimes, luck is a lightning bolt
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但有時候好運就這樣出奇不意
11:06
that hits us with something wonderful
or something terrible.
or something terrible.
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以某種好或壞的方式
降臨在我們身上。
降臨在我們身上。
11:10
But the winds of luck are always there,
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但好運勢一直都在，
11:14
and if you're willing to take some risks,
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如果你願意冒點險，
11:17
if you're willing to really go out
and show appreciation
and show appreciation
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如果你願意真的走出去表達感謝，
11:20
and willing to really look at ideas,
even if they're crazy,
even if they're crazy,
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願意真的去看一些點子，
即使那些點子很瘋狂，
即使那些點子很瘋狂，
11:25
through the lens of possibilities,
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只要透過機會透視鏡，
11:27
you can build a bigger and bigger sail
to catch the winds of luck.
to catch the winds of luck.
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你就能建造一艘越來越大的
風帆來抓住好運勢。
風帆來抓住好運勢。
11:31
Thank you.
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謝謝。
11:33
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Tina Seelig - EducatorTina Seelig teaches innovation and entrepreneurship and is passionate about creative problem-solving.
Why you should listen
Tina Seelig is Professor of the Practice in the Department of Management Science and Engineering at Stanford University. She is also a faculty director of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. Trained as a neuroscientist, with a PhD from Stanford School of Medicine, Seelig has always been interested in how we think, especially how we come up with bold new ideas.
Seelig runs several fellowship programs that focus on entrepreneurial leadership and teaches classes in the Hasso Plattner Institute of Design, also know as the d.school. Her highly-experiential classes are crafted to explore factors that contribute to creativity and innovation in individuals and groups within organizations, with an emphasis on how to frame and reframe problems, challenge assumptions, and generate innovative ideas.
After earning her PhD, Seelig was a management consultant and entrepreneur. She is the author of 17 books, including What I Wish I Knew When I Was 20, inGenius and Creativity Rules. She is the recipient of the Gordon Prize from the National Academy of Engineering, recognizing her as a national leader in engineering education, as well as the Olympus Innovation Award and the Silicon Valley Visionary Award.
Tina Seelig | Speaker | TED.com