TEDxDanubia
Margaret Heffernan: The dangers of willful blindness
Margaret Hefernan (Margaret Heffernan): Opasnosti "namernog slepila"
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Gejla Benefild je prosto obavljala svoj posao – sve dok nije otkrila užasnu tajnu o svom rodnom gradu, koji je imao stopu mortaliteta 80 puta veću od bilo kog mesta u SAD. Ali kada je pokušala da ispriča ljudima o tome, saznala je još šokantniju istinu: ljudi nisu želeli da znaju. U govoru koji je delom istorijska lekcija, delom poziv na akciju, Margaret Hefernan demonstrira opasnost "namernog slepila" i hvali obične ljude, poput Benefildove, koja je voljna da govori glasnije. (Snimljeno na TEDxDanubia.)
Margaret Heffernan - Management thinker
The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns -- like conflict avoidance and selective blindness -- that lead organizations and managers astray. Full bio
The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns -- like conflict avoidance and selective blindness -- that lead organizations and managers astray. Full bio
Double-click the English transcript below to play the video.
00:13
In the northwest corner of the United States,
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Na severozapadnom uglu
Sjedinjenih Američkih Država
Sjedinjenih Američkih Država
00:16
right up near the Canadian border,
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odmah pored kanadske granice,
00:19
there's a little town called Libby, Montana,
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postoji gradić po imenu Libi, u Montani
00:23
and it's surrounded by pine trees and lakes
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i okružen je borovima i jezerima
00:28
and just amazing wildlife
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i zapanjujućim divljim životom
00:32
and these enormous trees that scream up into the sky.
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i ogromnim drvećem
koje se vinulo u nebo.
koje se vinulo u nebo.
00:38
And in there is a little town called Libby,
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Tamo je gradić nazvan Libi,
00:41
which I visited, which feels kind of lonely,
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koji sam posetila
i koji odaje utisak samoće
i koji odaje utisak samoće
00:45
a little isolated.
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i izolovanosti.
00:48
And in Libby, Montana, there's a rather unusual woman
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I u Libiju, u Montani,
živi neobična žena
živi neobična žena
00:52
named Gayla Benefield.
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po imenu Gejla Benefild.
00:54
She always felt a little bit of an outsider,
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Oduvek se osećala pomalo kao autsajder,
00:56
although she's been there almost all her life,
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iako je provela tamo
skoro ceo svoj život,
skoro ceo svoj život,
00:58
a woman of Russian extraction.
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bila je žena ruskog porekla.
01:01
She told me when she went to school,
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Rekla mi je da je kad je išla u školu,
01:03
she was the only girl who ever chose
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bila jedina devojka
koja je ikada odabrala
koja je ikada odabrala
01:04
to do mechanical drawing.
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mašinsko crtanje.
01:08
Later in life, she got a job going house to house
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Kasnije, dobila je posao
da ide od kuće do kuće
da ide od kuće do kuće
01:12
reading utility meters -- gas meters, electricity meters.
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i očitava komunalije – gas, struju.
01:16
And she was doing the work in the middle of the day,
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Obavljala je posao usred dana
01:19
and one thing particularly caught her notice, which was,
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i jedna stvar joj je posebno pala u oči,
01:22
in the middle of the day she met a lot of men
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a to je da je usred dana
sretala puno muškaraca
sretala puno muškaraca
01:26
who were at home, middle aged, late middle aged,
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koji su bili kod kuće, srednjih godina,
kasnih srednjih godina,
kasnih srednjih godina,
01:31
and a lot of them seemed to be on oxygen tanks.
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i činilo se da su mnogi
bili na aparatima za kiseonik.
bili na aparatima za kiseonik.
01:36
It struck her as strange.
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To joj je izgledalo čudno.
01:39
Then, a few years later, her father died at the age of 59,
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Zatim, par godina kasnije
njen otac je preminuo u 59.,
njen otac je preminuo u 59.,
01:42
five days before he was due to receive his pension.
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pet dana pre no što bi primio
svoju penziju.
svoju penziju.
01:46
He'd been a miner.
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Bio je rudar.
01:47
She thought he must just have been worn out by the work.
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Mislila je da je bio iscrpljen poslom.
01:53
But then a few years later, her mother died,
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Ali nekoliko godina kasnije
njena majka je preminula,
njena majka je preminula,
01:57
and that seemed stranger still,
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a to joj je delovalo čudnije,
02:00
because her mother came from a long line of people
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jer su preci njene majke takvi
02:02
who just seemed to live forever.
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da bi se reklo da žive zauvek.
02:06
In fact, Gayla's uncle is still alive to this day,
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Zapravo, Gejlin ujak je i dan-danas živ
02:10
and learning how to waltz.
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i uči kako da igra valcer.
02:12
It didn't make sense that Gayla's mother
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Nije imalo smisla da Gejlina majka
02:16
should die so young.
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umre tako mlada.
02:18
It was an anomaly, and she kept puzzling over anomalies.
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To je bila anomalija i ona je nastavila
da uporno razmišlja o tome.
da uporno razmišlja o tome.
02:22
And as she did, other ones came to mind.
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I dok je razmišljala
prisećala se drugih stvari.
prisećala se drugih stvari.
02:24
She remembered, for example,
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Setila se da, na primer,
02:26
when her mother had broken a leg and went into the hospital,
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kada je njena majka polomila nogu
i otišla u bolnicu,
i otišla u bolnicu,
02:29
and she had a lot of x-rays,
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da je imala mnogo rendgenskih snimaka,
02:31
and two of them were leg x-rays, which made sense,
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dva su bila za nogu,
što je imalo smisla,
što je imalo smisla,
02:34
but six of them were chest x-rays, which didn't.
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ali bilo je šest snimaka grudi,
što nije imalo smisla.
što nije imalo smisla.
02:39
She puzzled and puzzled over every piece
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Razmišljala je i razmišljala
o svakom delu
o svakom delu
02:42
of her life and her parents' life,
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svog života i života svojih roditelja,
02:44
trying to understand what she was seeing.
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pokušavajući da razume šta vidi.
02:48
She thought about her town.
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Razmišljala je o svom gradu.
02:50
The town had a vermiculite mine in it.
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Grad je imao rudnik vermikulita.
02:53
Vermiculite was used for soil conditioners,
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Vermikulit je korišćen
u aditivima za zemlju
u aditivima za zemlju
02:56
to make plants grow faster and better.
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radi pomoći biljkama
da rastu brže i bolje.
da rastu brže i bolje.
02:59
Vermiculite was used to insulate lofts,
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Vermikulit je korišćen
za izolaciju potkrovlja,
za izolaciju potkrovlja,
03:02
huge amounts of it put under the roof
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velike količine se postavljaju
ispod krovova
ispod krovova
03:05
to keep houses warm during the long Montana winters.
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da bi zadržale toplotu u kućama
tokom dugih zima u Montani.
tokom dugih zima u Montani.
03:08
Vermiculite was in the playground.
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Vermikulit je bio i u igralištima.
03:11
It was in the football ground.
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Bio je u igralištu za fudbal.
03:12
It was in the skating rink.
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Bio je u klizalištu.
03:15
What she didn't learn until she started working this problem
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Ono što je ona naučila
razrešavajući ovaj problem je
razrešavajući ovaj problem je
03:18
is vermiculite is a very toxic form of asbestos.
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da je vermikulit jako toksična
forma azbesta.
forma azbesta.
03:26
When she figured out the puzzle,
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Kada je rešila problem
03:27
she started telling everyone she could
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počela je da govori svima
kojima je mogla
kojima je mogla
03:30
what had happened, what had been done to her parents
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šta se desilo
i šta su uradili njenim roditeljima
i šta su uradili njenim roditeljima
03:33
and to the people that she saw on oxygen tanks
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i ljudima koje je videla
na aparatima za kiseonik
na aparatima za kiseonik
03:36
at home in the afternoons.
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kod kuće u popodnevnim časovima.
03:39
But she was really amazed.
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Ali je zaista bila zapanjena.
03:41
She thought, when everybody knows, they'll want to do something,
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Mislila je da ako svi znaju
želeće da preduzmu nešto,
želeće da preduzmu nešto,
03:43
but actually nobody wanted to know.
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ali zapravo niko nije želeo da zna.
03:46
In fact, she became so annoying
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Zapravo, postala je toliko dosadna
03:48
as she kept insisting on telling this story
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insistiranjem da ispriča ovu priču
03:50
to her neighbors, to her friends, to other people in the community,
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svojim komšijama, prijateljima,
drugim ljudima u zajednici,
drugim ljudima u zajednici,
03:53
that eventually a bunch of them got together
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da se najzad grupa njih sakupila
03:55
and they made a bumper sticker,
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i napravila nalepnicu,
03:57
which they proudly displayed on their cars, which said,
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koju su ponosno izložili na svojim kolima,
a na kojoj je pisalo,
a na kojoj je pisalo,
04:00
"Yes, I'm from Libby, Montana,
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"Da, ja sam iz Libija u Montani
04:03
and no, I don't have asbestosis."
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i ne, ja nemam azbestozu."
04:08
But Gayla didn't stop. She kept doing research.
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Ali Gejla nije stala.
Nastavila je proučavanje.
Nastavila je proučavanje.
04:12
The advent of the Internet definitely helped her.
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Napredak interneta
joj je definitivno pomogao.
joj je definitivno pomogao.
04:15
She talked to anybody she could.
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Razgovarala je s kim god je mogla.
04:17
She argued and argued, and finally she struck lucky
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Raspravljala se i raspravljala
i konačno je imala sreće
i konačno je imala sreće
04:20
when a researcher came through town
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kada je jedan istraživač
prolazio gradom
prolazio gradom
04:22
studying the history of mines in the area,
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istraživajući istoriju rudnika
u toj oblasti.
u toj oblasti.
04:25
and she told him her story, and at first, of course,
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Rekla mu je svoju priču
i naravno na početku,
i naravno na početku,
04:28
like everyone, he didn't believe her,
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kao i svi drugi, nije joj verovao,
04:30
but he went back to Seattle and he did his own research
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ali se vratio u Sijetl
i obavio svoje istraživanje
i obavio svoje istraživanje
04:32
and he realized that she was right.
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i saznao da je bila u pravu.
04:37
So now she had an ally.
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Dakle, sada je imala saveznika.
04:41
Nevertheless, people still didn't want to know.
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Pa ipak, ljudi i dalje
nisu želeli da znaju.
nisu želeli da znaju.
04:44
They said things like, "Well, if it were really dangerous,
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Govorili su stvari poput:
"Pa, ako je to zaista opasno,
"Pa, ako je to zaista opasno,
04:47
someone would have told us."
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neko bi nam rekao."
04:50
"If that's really why everyone was dying,
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"Ako je to zaista razlog
zašto su svi umirali,
zašto su svi umirali,
04:53
the doctors would have told us."
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doktori bi nam rekli."
04:58
Some of the guys used to very heavy jobs said,
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Neki momci koji su radili
jako teške poslove rekli su:
jako teške poslove rekli su:
05:01
"I don't want to be a victim.
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"Ne želim da budem žrtva.
05:03
I can't possibly be a victim, and anyway,
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Nemoguće je da budem žrtva
i u svakom slučaju,
i u svakom slučaju,
05:05
every industry has its accidents."
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svaka industrija ima svoje nezgode."
05:12
But still Gayla went on, and finally she succeeded
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Ali Gejla je nastavila i konačno uspela
05:16
in getting a federal agency to come to town
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da ubedi saveznu agenciju
da dođe u grad
da dođe u grad
05:18
and to screen the inhabitants of the town --
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i proveri stanovnike grada -
05:23
15,000 people -- and what they discovered
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15.000 ljudi - i ono šta su otkrili
05:27
was that the town had a mortality rate
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je bilo da je grad
imao stopu mortaliteta
imao stopu mortaliteta
05:31
80 times higher than anywhere in the United States.
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80 puta višu no bilo gde u SAD-u.
05:37
That was in 2002, and even at that moment,
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To je bilo u 2002. god.
i čak u tom trenutku
i čak u tom trenutku
05:41
no one raised their hand to say, "Gayla,
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niko nije podigao ruku i rekao:
"Gejla,
"Gejla,
05:45
look in the playground where your grandchildren are playing.
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pogledaj u igralište
gde se tvoji unuci igraju.
gde se tvoji unuci igraju.
05:49
It's lined with vermiculite."
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Obloženo je vermikulitom."
05:54
This wasn't ignorance.
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Ovo nije bilo neznanje.
05:57
It was willful blindness.
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Ovo je bilo namerno slepilo.
05:59
Willful blindness is a legal concept which means,
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Namerno slepilo je pravni pojam,
koji znači
koji znači
06:03
if there's information that you could know and you should know
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da ako postoji informacija
koju bi ti mogao i morao da znaš,
koju bi ti mogao i morao da znaš,
06:06
but you somehow manage not to know,
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ali nekako uspevaš da ne saznaš,
06:09
the law deems that you're willfully blind.
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zakon smatra da si ti namerno slep.
06:12
You have chosen not to know.
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Izabrao si da ne znaš.
06:16
There's a lot of willful blindness around these days.
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Postoji dosta namernog slepila
ovih dana.
ovih dana.
06:20
You can see willful blindness in banks,
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Možete videti namerno slepilo
u bankama,
u bankama,
06:23
when thousands of people sold mortgages to people
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kada je na hiljade ljudi
prodavalo hipoteke ljudima
prodavalo hipoteke ljudima
06:26
who couldn't afford them.
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koji nisu mogli da ih sebi priušte.
06:28
You could see them in banks
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Mogli ste videti u bankama
06:30
when interest rates were manipulated
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kada su kamatnim stopama manipulisali
06:32
and everyone around knew what was going on,
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i kada su svi znali šta se dešava,
06:34
but everyone studiously ignored it.
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ali je svako to studiozno ignorisao.
06:37
You can see willful blindness in the Catholic Church,
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Možete videti namerno slepilo
u Katoličkoj crkvi,
u Katoličkoj crkvi,
06:41
where decades of child abuse went ignored.
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gde su decenije
zlostavljanja dece ingnorisane.
zlostavljanja dece ingnorisane.
06:45
You could see willful blindness
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Mogli ste videti namerno slepilo
06:48
in the run-up to the Iraq War.
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u zaletu za rat u Iraku.
06:52
Willful blindness exists on epic scales like those,
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Namerno slepilo postoji
u epskim razmerama poput ovih,
u epskim razmerama poput ovih,
06:56
and it also exists on very small scales,
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a takođe postoji
u jako malim razmerama,
u jako malim razmerama,
06:59
in people's families, in people's homes and communities,
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u porodicama, u kućama i zajednicama,
07:03
and particularly in organizations and institutions.
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a posebno u organizacijama
i institucijama.
i institucijama.
07:08
Companies that have been studied for willful blindness
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Kompanijama koje su istraživale
namerno slepilo
namerno slepilo
07:12
can be asked questions like,
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mogu se postaviti pitanja poput:
07:15
"Are there issues at work
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"Postoje li pitanja na poslu
07:17
that people are afraid to raise?"
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koja se ljudi plaše da postave?"
07:21
And when academics have done studies like this
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I kada su akademici završili
istraživanja ovog tipa
istraživanja ovog tipa
07:23
of corporations in the United States,
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o korporacijama u SAD-u
07:25
what they find is 85 percent of people say yes.
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ono što su pronašli jeste
da je 85 posto ljudi reklo "da".
da je 85 posto ljudi reklo "da".
07:31
Eighty-five percent of people know there's a problem,
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85% ljudi zna da postoji problem,
07:34
but they won't say anything.
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ali neće reći ništa.
07:36
And when I duplicated the research in Europe,
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Kada sam ponovila istraživanje u Evropi
07:39
asking all the same questions,
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postavljajući ista pitanja
07:42
I found exactly the same number.
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došla sam do potpuno istog broja.
07:45
Eighty-five percent. That's a lot of silence.
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Osamdeset pet procenata.
To je mnogo tišine.
To je mnogo tišine.
07:49
It's a lot of blindness.
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Mnogo slepila.
07:51
And what's really interesting is that when I go to companies in Switzerland,
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I ono što je zaista interesanto je
da kada idem u kompanije u Švajcarskoj
da kada idem u kompanije u Švajcarskoj
07:54
they tell me, "This is a uniquely Swiss problem."
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kažu mi: "Ovo je jedinstven
švajcarski problem."
švajcarski problem."
07:58
And when I go to Germany, they say, "Oh yes, this is the German disease."
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A kada odem u Nemačku, kažu:
"O, da, ovo je nemačka bolest."
"O, da, ovo je nemačka bolest."
08:02
And when I go to companies in England, they say,
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I kada odem u kompanije
u Engleskoj, kažu:
u Engleskoj, kažu:
08:05
"Oh, yeah, the British are really bad at this."
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"O, da, Britanci su zaista
loši u ovome."
loši u ovome."
08:08
And the truth is, this is a human problem.
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A istina je: ovo je ljudski problem.
08:13
We're all, under certain circumstances, willfully blind.
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Svo smo, pod određenim okolnostima,
namerno slepi.
namerno slepi.
08:19
What the research shows is that some people are blind
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Ono što istraživanje pokazuje jeste
da su neki ljudi slepi
da su neki ljudi slepi
08:22
out of fear. They're afraid of retaliation.
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iz straha.
Plaše se osvete.
Plaše se osvete.
08:25
And some people are blind because they think, well,
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A neki su ljudi slepi zato što misle
08:29
seeing anything is just futile.
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da je videti nešto samo uzaludno.
08:31
Nothing's ever going to change.
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Ništa se nikad neće promeniti.
08:33
If we make a protest, if we protest against the Iraq War,
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Ako protestujemo protiv rata u Iraku,
08:36
nothing changes, so why bother?
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ništa se neće promeniti,
pa zašto da se trudimo?
pa zašto da se trudimo?
08:38
Better not to see this stuff at all.
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Bolje je uopšte ne gledati ove stvari.
08:42
And the recurrent theme that I encounter all the time
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I stalno prisutna tema koja
koju sve vreme srećem
koju sve vreme srećem
08:45
is people say, "Well, you know,
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je da ljudi govore: "Pa, znate,
08:48
the people who do see, they're whistleblowers,
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ljudi koji zaista vide,
oni su uzbunjivači
oni su uzbunjivači
08:51
and we all know what happens to them."
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i svi znamo šta im se dešava."
08:54
So there's this profound mythology around whistleblowers
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Tako da postoji duboka mitologija
o uzbunjivačima
o uzbunjivačima
08:58
which says, first of all, they're all crazy.
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koja kazuje, kao prvo, svi su ludi.
09:02
But what I've found going around the world
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Ali ono što sam pronašla
putujući svetom
putujući svetom
09:05
and talking to whistleblowers is, actually,
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i razgovarajući sa uzbunjivačima,
je da su to zapravo
je da su to zapravo
09:08
they're very loyal and quite often very conservative people.
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jako lojalni i prilično često
jako konzervativni ljudi.
jako konzervativni ljudi.
09:12
They're hugely dedicated to the institutions that they work for,
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Jako su posvećeni institucijama
u kojima rade,
u kojima rade,
09:16
and the reason that they speak up,
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a razlog zašto govore,
09:19
the reason they insist on seeing,
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razlog zašto insistiraju da vide,
09:22
is because they care so much about the institution
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jeste zato što jako brinu o instituciji
09:25
and want to keep it healthy.
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i žele da je održe zdravom.
09:29
And the other thing that people often say
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I druga stvar koju ljudi često govore
09:31
about whistleblowers is, "Well, there's no point,
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o uzbunjivačima je:
"Pa, nema svrhe,
"Pa, nema svrhe,
09:34
because you see what happens to them.
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zato što vidiš šta im se dešava.
09:37
They are crushed.
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Nezaštićeni su.
09:38
Nobody would want to go through something like that."
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Niko ne bi želeo da prođe
kroz nešto takvo."
kroz nešto takvo."
09:42
And yet, when I talk to whistleblowers,
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A ipak, kada pričam
sa uzbunjivačima,
sa uzbunjivačima,
09:45
the recurrent tone that I hear is pride.
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povratni ton koji čujem je ponos.
09:50
I think of Joe Darby.
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Mislim na Džoa Darbija.
09:53
We all remember the photographs of Abu Ghraib,
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Svi pamtimo fotografije Abu Grejba,
09:56
which so shocked the world and showed the kind of war
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koje su veoma šokirale svet
i pokazale kakva vrsta rata
i pokazale kakva vrsta rata
10:00
that was being fought in Iraq.
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se vodi u Iraku.
10:02
But I wonder who remembers Joe Darby,
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Ali zanima me ko pamti Džoa Darbija,
10:05
the very obedient, good soldier
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jako poslušnog i dobrog vojnika
10:09
who found those photographs and handed them in.
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koji je našao ove fotografije
i predao ih.
i predao ih.
10:14
And he said, "You know, I'm not the kind of guy
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I rekao je: "Znate, nisam
ta vrsta čoveka
ta vrsta čoveka
10:17
to rat people out, but some things just cross the line.
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koja bi otkucala ljude,
ali neke stvari prosto pređu liniju.
ali neke stvari prosto pređu liniju.
10:22
Ignorance is bliss, they say,
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Neznanje je blaženstvo, kažu,
10:24
but you can't put up with things like this."
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ali ne možeš da trpiš
stvari poput ovih."
stvari poput ovih."
10:27
I talked to Steve Bolsin, a British doctor,
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Razgovarala sam sa Stivom Bolsinom,
britanskim doktorom,
britanskim doktorom,
10:30
who fought for five years to draw attention
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koji se borio pet godina
da privuče pažnju
da privuče pažnju
10:35
to a dangerous surgeon who was killing babies.
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na opasnog hirurga
koja je ubijao bebe.
koja je ubijao bebe.
10:40
And I asked him why he did it, and he said,
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Pitala sam ga zašto je to učinio,
a on je rekao:
a on je rekao:
10:42
"Well, it was really my daughter who prompted me to do it.
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"Uradio sam to zbog svoje ćerke.
10:46
She came up to me one night, and she just said,
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Došla je jedne večeri i samo rekla:
10:48
'Dad, you can't let the kids die.'"
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"Tata, ne možeš da pustiš
decu da umru.""
decu da umru.""
10:52
Or I think of Cynthia Thomas,
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Ili mislim na Sintiju Tomas,
10:54
a really loyal army daughter and army wife,
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jednu zaista lojalnu kćer
i suprugu vojnika,
i suprugu vojnika,
10:58
who, as she saw her friends and relations
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koja je, kada je videla
svoje prijatelje i rođake
svoje prijatelje i rođake
11:01
coming back from the Iraq War, was so shocked
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kako se vraćaju iz rata u Iraku,
bila toliko šokirana
bila toliko šokirana
11:06
by their mental condition
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njihovim mentalnim stanjem
11:08
and the refusal of the military to recognize and acknowledge
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i odbijanjem vojske
da prepozna i prizna
da prepozna i prizna
11:12
post-traumatic stress syndrome
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posttraumatski stresni sindrom
11:14
that she set up a cafe in the middle of a military town
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da je postavila kafić
usred vojnog grada
usred vojnog grada
11:20
to give them legal, psychological and medical assistance.
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i davala im legalnu,
psihološku i medicinsku pomoć.
psihološku i medicinsku pomoć.
11:25
And she said to me, she said, "You know, Margaret,
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Rekla mi je: "Znaš, Margaret,
11:28
I always used to say I didn't know what I wanted to be
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oduvek sam govorila da ne znam
šta želim da budem
šta želim da budem
11:32
when I grow up.
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kada odrastem.
11:34
But I've found myself in this cause,
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Ali našla sam sebe u ovoj stvari
11:39
and I'll never be the same."
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i nikada više neću biti ista."
11:44
We all enjoy so many freedoms today,
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Mi danas uživamo u toliko sloboda,
11:47
hard-won freedoms:
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teško zarađenim slobodama:
11:49
the freedom to write and publish without fear of censorship,
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slobodi da pišemo i objavljujemo
bez straha od cenzure,
bez straha od cenzure,
11:53
a freedom that wasn't here the last time I came to Hungary;
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slobodi koja nije bila ovde kada sam
poslednji put došla u Mađarsku;
poslednji put došla u Mađarsku;
11:56
a freedom to vote, which women in particular
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slobodi da glasamo,
za šta su posebno žene
za šta su posebno žene
11:59
had to fight so hard for;
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morale teško da se bore;
12:01
the freedom for people of different ethnicities and cultures
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slobodi da ljudi različitih
etničkih i kulturnih
etničkih i kulturnih
12:04
and sexual orientation to live the way that they want.
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i seksualnih orijentacija
žive život na način koji žele.
žive život na način koji žele.
12:09
But freedom doesn't exist if you don't use it,
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Ali sloboda ne postoji
ako je ne koristite,
ako je ne koristite,
12:14
and what whistleblowers do,
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a ono šta uzbunjivači rade
12:16
and what people like Gayla Benefield do
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i šta ljudi poput Gejle Benefild rade,
12:19
is they use the freedom that they have.
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je da koriste onu slobodu
koju poseduju.
koju poseduju.
12:24
And what they're very prepared to do is recognize
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Oni su vrlo spremni da prepoznaju
12:27
that yes, this is going to be an argument,
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da svakako, ovo će da bude argument,
12:30
and yes I'm going to have a lot of rows
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i da, mnogo ću raspravljati
12:33
with my neighbors and my colleagues and my friends,
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sa svojim komšijama
i svojim kolegama i prijateljima,
i svojim kolegama i prijateljima,
12:37
but I'm going to become very good at this conflict.
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ali ću postati jako dobar
u ovom konfliktu.
u ovom konfliktu.
12:40
I'm going to take on the naysayers,
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I pridobiću one koji govore "ne",
12:42
because they'll make my argument better and stronger.
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zato što će oni učiniti moj argument
boljim i jačim.
boljim i jačim.
12:47
I can collaborate with my opponents
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A mogu i sarađivati
sa svojim protivnicima
sa svojim protivnicima
12:50
to become better at what I do.
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da bih postao bolji u onome što radim.
12:54
These are people of immense persistence,
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Ovo su ljudi ogromne upornosti,
12:57
incredible patience, and an absolute determination
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neverovatnog strpljenja
i apsolutne odlučnosti
i apsolutne odlučnosti
13:02
not to be blind and not to be silent.
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da ne budu slepi i da ne budu tihi.
13:07
When I went to Libby, Montana,
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Kada sam otišla u Libi u Montani,
13:11
I visited the asbestosis clinic
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posetila sam kliniku azbestoze
13:14
that Gayla Benefield brought into being,
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koju je Gejla Benefild osnovala,
13:18
a place where at first some of the people
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mesto gde su na početku neki ljudi
13:21
who wanted help and needed medical attention
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koji su želeli i kojima je bila potrebna
medicinska pomoć,
medicinska pomoć,
13:24
went in the back door
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ulazili na zadnja vrata,
13:27
because they didn't want to acknowledge
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jer nisu želeli da priznaju
13:29
that she'd been right.
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da je ona bila u pravu.
13:31
I sat in a diner, and I watched
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Sedela sam u restoranu i gledala
13:35
as trucks drove up and down the highway,
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kako kamioni voze gore-dole
po autoputu,
po autoputu,
13:39
carting away the earth out of gardens
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odnoseći zemlju iz vrtova
13:43
and replacing it with fresh, uncontaminated soil.
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i zamenjujući je svežom,
nezagađenom zemljom.
nezagađenom zemljom.
13:50
I took my 12-year-old daughter with me,
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Povela sam svoju dvanaestogodišnu kćer,
13:52
because I really wanted her to meet Gayla.
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zato što sam zaista želela
da upozna Gejlu.
da upozna Gejlu.
13:55
And she said, "Why? What's the big deal?"
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Pitala je: "Zašto?
Šta je toliko važno?"
Šta je toliko važno?"
13:58
I said, "She's not a movie star,
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Rekla sam: "Ona nije filmska zvezda,
14:01
and she's not a celebrity, and she's not an expert,
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nije ni poznata ličnost,
a nije ni neki ekspert,
a nije ni neki ekspert,
14:05
and Gayla's the first person who'd say
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Gejla je prva osoba koja bi rekla
14:08
she's not a saint.
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da nije svetica.
14:11
The really important thing about Gayla
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Zaista bitna stvar o Gejli
14:14
is she is ordinary.
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je da je ona obična osoba.
14:16
She's like you, and she's like me.
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Ona je poput tebe, poput mene.
14:21
She had freedom, and she was ready to use it."
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Imala je slobodu i bila je spremna
da je upotrebi."
da je upotrebi."
14:27
Thank you very much.
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Mnogo vam hvala.
14:29
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Margaret Heffernan - Management thinkerThe former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns -- like conflict avoidance and selective blindness -- that lead organizations and managers astray.
Why you should listen
How do organizations think? In her book Willful Blindness, Margaret Heffernan examines why businesses and the people who run them often ignore the obvious -- with consequences as dire as the global financial crisis and Fukushima Daiichi nuclear disaster.
Heffernan began her career in television production, building a track record at the BBC before going on to run the film and television producer trade association IPPA. In the US, Heffernan became a serial entrepreneur and CEO in the wild early days of web business. She now blogs for the Huffington Post and BNET.com. Her latest book, Beyond Measure, a TED Books original, explores the small steps companies can make that lead to big changes in their culture.
Margaret Heffernan | Speaker | TED.com