TED2018
Kashmir Hill and Surya Mattu: What your smart devices know (and share) about you
Kašmir Hil i Surija Matu (Kashmir Hill and Surza Mattu): Šta vaši pametni uređaji znaju (i dele) o vama
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Ako vaši pametni uređaji mogu da razgovaraju sa vama, sa kime još mogu? Kašmir Hil i Surija Matu želeli su to da otkriju - stoga su opremili stan Kašmir Hil sa 18 različitih uređaja povezanih putem interneta, kao i jednim specijalnim ruterom za beleženje učestalosti kontakata sa serverom, kao i povratnih informacija. Rezultati su bili iznenađujući - i malo više zastrašujući. Saznajte šta podaci sa vaših uređaja otkrivaju o vašem rasporedu spavanja, navikama gledanja TV-a, čak i navikama pranja zuba-- i u kojoj meri su te podatke koriste tehnološke kompanije u cilju vašeg profilisanja. (Ovaj govor sadrži jezik koji nije prilagođen mlađem uzrastu).
Double-click the English transcript below to play the video.
00:12
Kashmir Hill: So for my
birthday last year,
birthday last year,
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Kašmir Hil: Za rođendan prošle godine
00:15
my husband got me an Amazon Echo.
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muž mi je poklonio uređaj „Amazon Echo”.
00:17
I was kind of shocked, actually,
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Iznenadila sam se, iskreno,
00:19
because we both work
in privacy and security.
in privacy and security.
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budući da oboje radimo u oblasti
privatnosti i bezbednosti.
privatnosti i bezbednosti.
00:22
(Laughter)
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(Smeh)
00:24
And this was a device that would sit
in the middle of our home
in the middle of our home
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I ovo je uređaj koji bi stajao
na sred našeg doma,
na sred našeg doma,
00:28
with a microphone on,
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sa uključenim mikrofonom
00:29
constantly listening.
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koji konstantno sluša.
00:31
We're not alone, though.
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Nismo sami.
00:32
According to a survey by NPR
and Edison Research,
and Edison Research,
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Prema anketi koju su sproveli NPR
i Istraživanja Edison
i Istraživanja Edison
00:35
one in six American adults
now has a smart speaker,
now has a smart speaker,
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jedan od šest odraslih Amerikanaca
ima pametan zvučnik,
ima pametan zvučnik,
00:39
which means that they have
a virtual assistant at home.
a virtual assistant at home.
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što znači da imaju
virtuelnog asistenta kod kuće.
virtuelnog asistenta kod kuće.
00:42
Like, that's wild.
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Prilično ludo, zar ne.
00:44
The future, or the future dystopia,
is getting here fast.
is getting here fast.
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Budućnost, tačnije distopija budućnosti,
dolazi veoma brzo.
dolazi veoma brzo.
00:48
Beyond that, companies are offering us
all kinds of internet-connected devices.
all kinds of internet-connected devices.
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Osim toga, kompanije nam nude razne vrste
uređaja povezanih putem interneta.
uređaja povezanih putem interneta.
00:53
There are smart lights, smart locks,
smart toilets, smart toys,
smart toilets, smart toys,
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Postoje pametna osvetljenja, pametne
brave, pametni toaleti, pametne igračke,
brave, pametni toaleti, pametne igračke,
00:58
smart sex toys.
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pametne seks igračke.
01:00
Being smart means the device
can connect to the internet,
can connect to the internet,
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Pametan znači da se uređaj
može povezati na internet,
može povezati na internet,
01:03
it can gather data,
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prikupljati podatke
01:04
and it can talk to its owner.
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i razgovarati sa svojim vlasnikom.
01:06
But once your appliances can talk to you,
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Ali ako vaši uređaji pričaju sa vama,
01:09
who else are they going to be talking to?
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sa kim će još pričati?
01:12
I wanted to find out,
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Želela sam to da saznam
01:13
so I went all-in and turned my
one-bedroom apartment in San Francisco
one-bedroom apartment in San Francisco
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pa sam se potpuno upustila u to
i pretvorila moj jednosoban stan
i pretvorila moj jednosoban stan
01:17
into a smart home.
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u San Francisku u pametan dom.
01:18
I even connected our bed to the internet.
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Čak sam i naš krevet prikačila
na internet.
na internet.
01:22
As far as I know, it was just
measuring our sleeping habits.
measuring our sleeping habits.
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Koliko znam, merene su samo
naše navike u spavanju.
naše navike u spavanju.
01:26
I can now tell you
that the only thing worse
that the only thing worse
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Sada vam mogu reći da je jedina gora stvar
01:28
than getting a terrible night's sleep
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od užasnog spavanja
01:30
is to have your smart bed
tell you the next day
tell you the next day
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kada vam vaš pametni krevet
narednog jutra kaže
narednog jutra kaže
01:32
that you "missed your goal
and got a low sleep score."
and got a low sleep score."
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da „niste ispunili svoj cilj i kvotu
potrebnog sna”.
potrebnog sna”.
01:35
(Laughter)
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(Smeh)
01:37
It's like, "Thanks, smart bed.
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U fazonu: „Hvala, pametni krevetu.
01:38
As if I didn't already
feel like shit today."
feel like shit today."
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Kao da se već ne osećam kao govno danas.”
01:41
(Laughter)
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(Smeh)
01:42
All together, I installed 18
internet-connected devices in my home.
internet-connected devices in my home.
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Sve ukupno sam instalirala 18 uređaja
povezanih na internet.
povezanih na internet.
01:47
I also installed a Surya.
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Takođe sam instalirala Suriju.
01:49
Surya Mattu: Hi, I'm Surya.
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Surija Matu: Ćao, ja sam Surija.
01:50
(Laughter)
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(Smeh)
01:51
I monitored everything the smart home did.
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Nadgledao sam sve
što je pametan dom radio.
što je pametan dom radio.
01:54
I built a special router that let me look
at all the network activity.
at all the network activity.
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Napravio sam specijalni ruter koji mi je
omogućio pregled svih aktivnosti na mreži.
omogućio pregled svih aktivnosti na mreži.
01:58
You can think of my router
sort of like a security guard,
sort of like a security guard,
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Možete smatrati moj ruter nekom vrstom
bezbednosnog čuvara,
bezbednosnog čuvara,
02:01
compulsively logging
all the network packets
all the network packets
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koji ima zadatak da presreće sve podatke
02:03
as they entered and left the smart home.
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koji ulaze i izlaze iz pametnog doma.
02:06
KH: Surya and I are both journalists,
he's not my husband,
he's not my husband,
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KH: Surija i ja smo novinari,
on mi nije suprug,
on mi nije suprug,
02:08
we just work together at Gizmodo.
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samo radimo zajedno u „Gizmodo”-u.
02:10
SM: Thank you for clarifying.
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SM: Hvala što si to razjasnila.
02:11
The devices Kashmir bought --
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Uređaji koje je Kašmir kupila,
02:13
we were interested in understanding
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želeli smo da saznamo
02:15
what they were saying
to their manufacturers.
to their manufacturers.
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šta prenose svojim proizvođačima.
02:17
But we were also interested
in understanding
in understanding
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Ali nas je takođe zanimalo da saznamo
02:19
what the home's digital
emissions look like
emissions look like
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kako izgledaju kućne digitalne emisije
02:21
to the internet service provider.
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pružaocu internet usluga.
02:23
We were seeing what the ISP could see,
but more importantly,
but more importantly,
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Videli smo šta pružalac usluga vidi
ali, još važnije,
ali, još važnije,
02:26
what they could sell.
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šta može da proda.
02:28
KH: We ran the experiment for two months.
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KH: Eksperiment je trajao dva meseca.
02:30
In that two months,
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Za ta dva meseca
02:31
there wasn't a single hour
of digital silence in the house --
of digital silence in the house --
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nije bilo sata digitalne tišine
u čitavoj kući -
u čitavoj kući -
02:34
not even when we went away for a week.
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čak ni kad smo bili odsutni nedelju dana.
02:36
SM: Yeah, it's so true.
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SM: Da, to je tačno.
02:37
Based on the data, I knew when
you guys woke up and went to bed.
you guys woke up and went to bed.
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Na osnovu podataka, znao sam
kada ustajete i idete u krevet.
kada ustajete i idete u krevet.
02:40
I even knew when Kashmir
brushed her teeth.
brushed her teeth.
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Znao sam i kada je Kašmir prala zube.
02:42
I'm not going to out your brushing habits,
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Neću da otkrivam tvoje navike pranja zuba,
02:44
but let's just say it was very clear to me
when you were working from home.
when you were working from home.
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ali recimo da mi je bilo vrlo jasno
kada si radila od kuće.
kada si radila od kuće.
02:48
KH: Uh, I think you just outed them
to, like, a lot of people here.
to, like, a lot of people here.
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KH: Hm, mislim da si to upravo otkrio,
pa, mnogim ljudima ovde.
pa, mnogim ljudima ovde.
02:51
SM: Don't be embarrassed,
it's just metadata.
it's just metadata.
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SM: Nemoj da se sramiš,
to su samo metapodaci.
to su samo metapodaci.
02:54
I knew when you turned on your TV
and how long you watched it for.
and how long you watched it for.
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Znao sam kada si uključila TV
i koliko si ga dugo gledala.
i koliko si ga dugo gledala.
02:57
Fun fact about the Hill household:
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Zanimljivost o domaćinstvu Hil:
02:59
they don't watch a lot of television,
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ne gleda se previše televizije,
03:01
but when they do,
it's usually in binge mode.
it's usually in binge mode.
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ali kada se gleda,
to je uglavnom maratonski.
to je uglavnom maratonski.
03:03
Favorite shows include
"Difficult People" and "Party Down."
"Difficult People" and "Party Down."
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Omiljene serije su „Difficult People”
i „Party Down”.
i „Party Down”.
03:06
KH: OK, you're right,
I loved "Party Down."
I loved "Party Down."
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KH: OK, u pravu si,
volela sam „Party Down”.
volela sam „Party Down”.
03:08
It's a great show,
and you should definitely watch it.
and you should definitely watch it.
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To je sjajna serija i definitivno
bi trebalo da je gledaš.
bi trebalo da je gledaš.
03:10
But "Difficult People"
was all my husband, Trevor.
was all my husband, Trevor.
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Ali je „Difficult People” omiljena
mom suprugu, Trevoru.
mom suprugu, Trevoru.
03:13
And Trevor was actually a little upset
that you knew about his binges,
that you knew about his binges,
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A Trevor je zapravo i bio malo uznemiren
što si znao da gleda serije u nizu,
što si znao da gleda serije u nizu,
03:16
because even though he'd been the one
to connect the TV to the router,
to connect the TV to the router,
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jer iako je on bio taj
ko je povezao TV sa ruterom,
ko je povezao TV sa ruterom,
03:20
he forgot that the TV was watching us.
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zaboravio je da TV gleda nas.
03:23
It's actually not the first time
that our TV has spied on us.
that our TV has spied on us.
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To nije bio prvi put da nas TV špijunira.
03:26
The company that made it, VIZIO,
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Kompanija proizvođač, VIZIO,
03:28
paid a 2.2 million-dollar settlement
to the government just last year,
to the government just last year,
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platila je 2,2 miliona dolara
za poravnanje, vladi prošle godine
za poravnanje, vladi prošle godine
03:32
because it had been collecting
second-by-second information
second-by-second information
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jer je prikupljala podatke
iz sekunde u sekundu
iz sekunde u sekundu
03:35
about what millions of people
were watching on TV, including us,
were watching on TV, including us,
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o tome šta milioni ljudi gledaju na TV-u,
uključujući nas,
uključujući nas,
03:39
and then it was selling that information
to data brokers and advertisers.
to data brokers and advertisers.
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a zatim prodavala te podatke
brokerima podataka i oglašivačima.
brokerima podataka i oglašivačima.
03:43
SM: Ah, classic surveillance economy move.
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SM: Ah, klasičan potez ekonomije nadzora.
03:46
The devices Kashmir bought
almost all pinged their servers daily.
almost all pinged their servers daily.
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Skoro svi uređaji koje je Kašmir donela
javljali su se dnevno svojim serverima.
javljali su se dnevno svojim serverima.
03:50
But do you know which device
was especially chatty?
was especially chatty?
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Ali znate li koji je uređaj
bio najpričljiviji?
bio najpričljiviji?
03:53
The Amazon Echo.
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„Amazon Echo”.
03:54
It contacted its servers
every three minutes,
every three minutes,
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Kontaktirao je sa svojim serverima
svaka tri minuta,
svaka tri minuta,
03:56
regardless of whether
you were using it or not.
you were using it or not.
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bez obzira na to
da li ga koristite ili ne.
da li ga koristite ili ne.
03:59
KH: In general, it was disconcerting
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KH: Uopšte je bilo uznemirujuće
04:01
that all these devices were having
ongoing conversations
ongoing conversations
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da svi ovi uređaji vode razgovore
04:04
that were invisible to me.
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koji su meni nevidljivi.
04:05
I mean, I would have had
no idea, without your router.
no idea, without your router.
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Ne bih imala pojma bez tog tvog rutera.
04:08
If you buy a smart device,
you should probably know --
you should probably know --
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Ako kupite pametan uređaj,
verovatno bi trebalo da znate -
verovatno bi trebalo da znate -
04:12
you're going to own the device,
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vi ćete biti vlasnik uređaja,
04:14
but in general, the company
is going to own your data.
is going to own your data.
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ali će generalno kompanija
biti vlasnik vaših podataka.
biti vlasnik vaših podataka.
04:17
And you know, I mean,
maybe that's to be expected --
maybe that's to be expected --
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Mislim, možda je to i očekivano -
04:20
you buy an internet-connected device,
it's going to use the internet.
it's going to use the internet.
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kupiš uređaj koji se povezuje na internet,
znači koristiće internet.
znači koristiće internet.
04:24
But it's strange to have these devices
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Ali je čudno kada imamo sve te uređaje
04:26
moving into the intimate space
that is the home
that is the home
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u našem intimnom prostoru kao što je dom
04:28
and allowing companies to track
our really basic behavior there.
our really basic behavior there.
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i omogućavamo kompanijama da imaju uvid
u naše uobičajeno ponašanje tu.
u naše uobičajeno ponašanje tu.
04:32
SM: So true.
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SM: Zaista je tako.
04:33
Even the most banal-seeming data
can be mined by the surveillance economy.
can be mined by the surveillance economy.
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Čak se i oni najbanalniji podaci
mogu izrovariti ekonomijom nadzora.
mogu izrovariti ekonomijom nadzora.
04:36
For example, who cares
how often you brush your teeth?
how often you brush your teeth?
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Na primer, koga briga za to
koliko često perete zube?
koliko često perete zube?
04:39
Well, as it turns out, there's a dental
insurance company called Beam.
insurance company called Beam.
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Pa, ispostavilo se da postoji stomatološko
osiguravajuće društvo „Beam”.
osiguravajuće društvo „Beam”.
04:43
They've been monitoring their customers'
smart toothbrushes since 2015 --
smart toothbrushes since 2015 --
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Ono prati pametne četkice
svojih kupaca od 2015 -
svojih kupaca od 2015 -
04:46
for discounts on their
premiums, of course.
premiums, of course.
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radi popusta na svoje
premijum proizvode, naravno.
premijum proizvode, naravno.
04:49
KH: We know what
some of you are thinking:
some of you are thinking:
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KH: Znamo šta neki od vas misle:
04:51
this is the contract of the modern world.
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ovo je uslov za život u modernom svetu.
04:54
You give up a little privacy,
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Odreknete se malo privatosti
04:55
and you get some convenience
or some price breaks in return.
or some price breaks in return.
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zarad malo pogodnosti
ili popusta u ceni zauzvrat.
ili popusta u ceni zauzvrat.
04:59
But that wasn't my experience
in my smart home.
in my smart home.
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Ali moje iskustvo sa pametnim uređajima
u mom domu je drugačije.
u mom domu je drugačije.
05:01
It wasn't convenient, it was infuriating.
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Nije bilo prijatno, nerviralo me je.
05:05
I'll admit, I love my smart vacuum,
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Priznajem, volim svoj pametni usisivač,
05:08
but many other things in the house
drove me insane:
drove me insane:
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ali su me mnoge
druge stvari po kući izluđivale:
druge stvari po kući izluđivale:
05:10
we ran out of electrical outlets,
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ponestalo nam je utičnica
05:12
and I had to download
over a dozen apps to my phone
over a dozen apps to my phone
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i morala sam da preuzmem
desetak aplikacija na moj telefon
desetak aplikacija na moj telefon
05:16
to control everything.
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za kontrolisanje svega.
05:17
And then every device had its own log-in,
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I na svaki uređaj sam morala
da se prijavim,
da se prijavim,
05:19
my toothbrush had a password ...
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moja četkica za zube je imala lozinku...
05:22
(Laughter)
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(Smeh)
05:23
And smart coffee, especially,
was just a world of hell.
was just a world of hell.
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A pametna kafa je posebno bila pakao.
05:28
SM: Wait, really? Cloud-powered
coffee wasn't really working for you?
coffee wasn't really working for you?
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SM: Čekaj, stvarno? Nije ti bila dovoljno
dobra kafa povezana na Cloud?
dobra kafa povezana na Cloud?
05:32
KH: I mean, maybe I'm naive,
but I thought it was going to be great.
but I thought it was going to be great.
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KH: Dobro, možda sam naivna,
ali mislila sam da će biti sjajna.
ali mislila sam da će biti sjajna.
05:35
I thought we'd just wake up in the morning
and we'd say, "Alexa, make us coffee."
and we'd say, "Alexa, make us coffee."
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Mislila sam da ćemo se samo jednog jutra
probuditi i reći: „Aleksa, spremi kafu.”
probuditi i reći: „Aleksa, spremi kafu.”
05:39
But that's not how it went down.
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Međutim, nije bilo tako.
05:41
We had to use this really particular,
brand-specific phrase to make it work.
brand-specific phrase to make it work.
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Morali smo da koristimo ovu vrlo
specifičnu frazu kako bi radilo.
specifičnu frazu kako bi radilo.
05:45
It was, "Alexa, ask the Behmor
to run quick start."
to run quick start."
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Rekli bismo: „Aleksa, reci uređaju
Behmor da se pokrene.”
Behmor da se pokrene.”
05:51
And this was just, like,
really hard to remember
really hard to remember
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I bilo je vrlo teško setiti se toga
05:54
first thing in the morning,
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odmah ujutru
05:55
before you have had your caffeine.
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pre prve dnevne doze kofeina.
05:57
(Laughter)
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(Smeh)
05:58
And apparently, it was hard to say,
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A očigledno je bilo teško i reći,
06:00
because the Echo Dot
that was right next to our bed
that was right next to our bed
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jer „Echo Dot”, koji je stajao
odmah pored našeg kreveta
odmah pored našeg kreveta
06:03
just couldn't understand us.
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nije mogao da nas razume.
06:05
So we would basically start every day
by screaming this phrase at the Echo Dot.
by screaming this phrase at the Echo Dot.
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Tako da smo svako jutro započinjali
uzvikivanjem ove rečenice „Echo Dot”-u.
uzvikivanjem ove rečenice „Echo Dot”-u.
06:10
(Laughter)
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(Smeh)
06:11
And Trevor hated this.
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I Trevor je to mrzeo.
06:13
He'd be like, "Please, Kashmir,
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Rekao bi: „Molim te, Kašmir,
06:15
just let me go to the kitchen and push
the button to make the coffee run."
the button to make the coffee run."
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samo me pusti da odem do kuhinje
i pritisnem dugme za spremanje kafe.”
i pritisnem dugme za spremanje kafe.”
06:19
And I'd be like, "No, you can't!
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I ja bih mu odgovorila: „Ne, ne možeš!
06:21
We have to do it the smart way!"
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Moramo to da uradimo na pametan način!”
06:23
(Laughter)
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(Smeh)
06:25
I'm happy to report that our marriage
survived the experiment,
survived the experiment,
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Srećna sam što mogu da kažem
da nam je brak preživeo eksperiment,
da nam je brak preživeo eksperiment,
06:28
but just barely.
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ali jedva.
06:30
SM: If you decide to make your home smart,
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SM: Ako odlučite da napravite
kuću pametnom,
kuću pametnom,
06:32
hopefully, you’ll find it
less infuriating than Kashmir did.
less infuriating than Kashmir did.
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nadajmo se da će vam biti manje
frustrirajuće iskustvo od njenog.
frustrirajuće iskustvo od njenog.
06:35
But regardless, the smart things you buy
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Bez obzira na to, pametne stvari
koje kupujete
koje kupujete
06:37
can and probably are used
to target and profile you.
to target and profile you.
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mogu i verovatno će se koristiti
u cilju vašeg praćenja i profilisanja.
u cilju vašeg praćenja i profilisanja.
06:41
Just the number of devices you have
can be used to predict
can be used to predict
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Samo broj uređaja koje imate
se može koristiti za procenu
se može koristiti za procenu
06:44
how rich or poor you are.
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koliko ste bogati ili siromašni.
06:45
Facebook's made this tech,
and they've also patented it.
and they've also patented it.
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Kompanija „Facebook” je napravila
i patentirala ovu tehnologiju.
i patentirala ovu tehnologiju.
06:48
KH: All the anxiety you currently feel
every time you go online,
every time you go online,
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KH: Sva anksioznost koju osećate
svaki put kada ste na mreži
svaki put kada ste na mreži
06:52
about being tracked,
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u vezi sa vašim praćenjem
06:53
is about to move into your living room.
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će se uskoro doseliti u vašu dnevnu sobu.
06:55
Or into your bedroom.
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Ili vašu spavaću sobu.
06:57
There's this sex toy called the We-Vibe.
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Postoji ta seks igračka
pod imenom „We-Vibe”.
pod imenom „We-Vibe”.
07:00
You might wonder why
a sex toy connects to the internet,
a sex toy connects to the internet,
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Možda se pitate zašto se seks igračka
povezuje na internet,
povezuje na internet,
07:03
but it's for two people
who are in a long-distance relationship,
who are in a long-distance relationship,
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ali je zapravo namenjena za dvoje ljudi
koji su u vezi na daljinu,
koji su u vezi na daljinu,
07:06
so they can share their love from afar.
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kako bi mogli da razmenjuju
nežnosti izdaleka.
nežnosti izdaleka.
07:10
Some hackers took a close look at this toy
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Neki hakeri su je
malo detaljnije istražili
malo detaljnije istražili
07:12
and saw it was sending
a lot of information
a lot of information
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i videli da šalje mnogo informacija
07:14
back to the company that made it --
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kompaniji koja ju je napravila -
07:16
when it was used,
how long it was used for,
how long it was used for,
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kada se igračka koristila, koliko dugo,
07:19
what the vibration settings were,
how hot the toy got.
how hot the toy got.
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koja su bila podešavanja vibracije,
koliko se igračka grejala.
koliko se igračka grejala.
07:23
It was all going into a database.
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Sve je išlo u bazu podataka.
07:25
So I reached out to the company,
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Stoga sam kontaktirala kompaniju
07:28
and I said, "Why are you collecting
this really sensitive data?"
this really sensitive data?"
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i upitala ih: „Zašto prikupljate
ovako osetljive podatke?”
ovako osetljive podatke?”
07:32
And they said, "Well, it's great
for market research."
for market research."
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A oni su mi rekli: „Pa, odlični su
za istraživanje tržišta.”
za istraživanje tržišta.”
07:36
But they were data-mining
their customers' orgasms.
their customers' orgasms.
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2929
Ali oni su izvlačili podatke
o orgazmima korisnika.
o orgazmima korisnika.
07:39
And they weren't telling them about it.
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I krili su to od njih.
07:41
I mean, even if
you're cavalier about privacy,
you're cavalier about privacy,
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Sve i da ste kavaljer
što se privatnosti tiče,
što se privatnosti tiče,
07:43
I hope that you would admit
that's a step too far.
that's a step too far.
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nadam se da ćete priznati
da ovo ide predaleko.
da ovo ide predaleko.
07:46
SM: This is why I want
to keep my sex toys dumb.
to keep my sex toys dumb.
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SM: Zato sam ja odlučio da sve
moje seks igračke budu glupe.
moje seks igračke budu glupe.
07:49
KH: That's great.
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1166
KH: To je divno.
07:50
We're all very glad to know that.
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1666
Drago nam je da si to podelio sa nama.
07:52
(Laughter)
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(Smeh)
07:53
SM: A data point I'm willing to share.
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SM: To je podatak
koji sam voljan da podelim.
koji sam voljan da podelim.
07:55
(Laughter)
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(Smeh)
07:57
The devices Kashmir bought
range from useful to annoying.
range from useful to annoying.
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2970
Uređaji koje je Kašmir kupila obuhvataju
sve, od korisnih do onih koji nerviraju.
sve, od korisnih do onih koji nerviraju.
08:00
But the thing they all had in common
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Ali svima im je zajedničko to što
08:02
was sharing data with
the companies that made them.
the companies that made them.
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dele podatke sa kompanijama
koje su ih napravile.
koje su ih napravile.
08:04
With email service providers
and social media,
and social media,
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Pružaoci usluga e-pošte
i društveni mediji
i društveni mediji
08:07
we've long been told that if it's free,
you're the product.
you're the product.
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nam oduvek govore da ako je besplatno,
mi smo proizvod.
mi smo proizvod.
08:10
But with the internet of things, it seems,
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2007
Ali sa internetom stvari,
deluje da, iako platite
i dalje ste proizvod.
i dalje ste proizvod.
08:12
even if you pay, you're still the product.
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2008
08:14
So you really have to ask:
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Tako da se stvarno moramo zapitati:
08:15
Who's the true beneficiary
of your smart home,
of your smart home,
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2185
ko zapravo ima koristi
od vašeg pametnog doma,
od vašeg pametnog doma,
08:17
you or the company mining you?
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1629
vi ili kompanija koja vam izvlači podatke?
08:19
KH: Look, we're a tech savvy crowd here.
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1952
KH: Vidite, mi smo svi ovde
tehnološki znalci.
tehnološki znalci.
08:21
I think most of us know
that these things connect to the internet
that these things connect to the internet
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Mislim da većina nas zna
da se ove stvari povezuju na internet
da se ove stvari povezuju na internet
08:24
and send data out.
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1163
08:25
And fine, maybe you're OK with living
in that commercial panopticon,
in that commercial panopticon,
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i šalju podatke.
I možda je vama u redu da živite
u tom komercijalnom panoptikonu,
u tom komercijalnom panoptikonu,
08:29
but others aren't.
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ali drugima nije.
08:31
We need the companies to rethink
the design of these devices
the design of these devices
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Kompanije moraju da ponovo razmotre
dizajn ovih uređaja,
dizajn ovih uređaja,
08:34
with our privacy in mind,
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1515
imajući na umu našu privatnost,
08:35
because we're not all willing
to participate in "market research,"
to participate in "market research,"
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3111
jer nismo svi voljni da učestvujemo
u „istraživanju tržišta”
u „istraživanju tržišta”
08:38
just because a device we bought
has a Wi-Fi connection.
has a Wi-Fi connection.
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2893
samo jer uređaj koji smo kupili
ima bežičnu konekciju.
ima bežičnu konekciju.
08:42
And I have to tell you,
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I moram da vam kažem,
08:43
even when you're aware,
generally, this is happening,
generally, this is happening,
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čak iako ste svesni, generalno,
da se ovo dešava,
da se ovo dešava,
08:45
it's really easy to forget that normal
household items are spying on you.
household items are spying on you.
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vrlo je lako zaboraviti da vas normalni
uređaji u domaćinstvu špijuniraju.
uređaji u domaćinstvu špijuniraju.
08:50
It's easy to forget
these things are watching you,
these things are watching you,
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Lako je zaboraviti
da vas ovi uređaji posmatraju,
da vas ovi uređaji posmatraju,
08:53
because they don't look like cameras.
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2047
jer ne izgledaju kao kamere.
08:55
They could look like ...
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Mogu da izgledaju kao...
08:56
well, they could look like a dildo.
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pa mogu da izgledaju kao dildo.
08:59
Thank you.
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Hvala vam.
09:00
(Applause)
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(Aplauz)
ABOUT THE SPEAKERS
Kashmir Hill - Technology journalistKashmir Hill writes about privacy and technology.
Why you should listen
Kashmir Hill is a senior reporter for the Gizmodo Media Group. As she writes: "I started out in journalism blogging at what was essentially an online tabloid for lawyers. Then I got interested in privacy, and that forced me to write about Facebook and eventually about other technologies; along the way people started describing me as a technology journalist instead of a legal blogger.
"I've always wanted my writing to be approachable for a lay audience, so I usually use humor, a first-person approach or, ideally, both. So I've hacked a smart home, lived in a monitored one, created a fake business and bought it a fake reputation, worked as a crowdsourced girlfriend, lived on Bitcoin and spent a whole week WRITING IN CAPS LOCK. The best way to prepare people for future possible tech dystopias is for me to live in them and report back."
Kashmir Hill | Speaker | TED.com
Surya Mattu - Artist, investigative journalist, engineer
Think of Surya Mattu as a data detective. As he writes: "I am interested in figuring out the ways in which algorithmic systems harm people."
Why you should listen
Surya Mattu is a data reporter on Gizmodo's Special Projects Desk and an R&D journalism resident at Eyebeam NYC. As he writes: "My practice combines art, investigative journalism, engineering and creative technology. The aim is to reverse-engineer the specific ways in which the tools or technology we create are imbued with the ethics of the culture in which they're created. Currently, I am a data reporter. Previously, I was a contributing researcher at ProPublica, where I worked on "Machine Bias," a series that aims to highlight how algorithmic systems can be biased and discriminate against people."
Surya Mattu | Speaker | TED.com