TEDWomen 2017
John Cary: How architecture can create dignity for all
Džon Keri (John Cary): Kako arhitektura može da stvori dostojanstvo za sve
Filmed:
Readability: 4.3
1,072,061 views
Ako bi se arhitekta i pisac Džon Keri pitao, žene ne bi više nikad trebalo bespotrebno da stoje u dugim redovima za toalet. Ovakvi redovi su primer mnogo ozbiljnijeg problema, kaže Keri - nedostatka raznovrsnosti u dizajnu što vodi ka nepromišljenim prostorima bez saosećajnosti. Dizajn ima jedinstvenu mogućnost da oplemeni i učini da se ljudi osećaju vrednovanim, cenjenim, počastvovanim i istaknutim, ali tu postoji i naličje medalje. Keri poziva arhitekte i dizajnere da prošire svoje dužnosti i posvete se služenju javnom dobru, a ne samo privilegovanoj manjini. „Dobro projektovani prostori nisu samo stvar ukusa ili pitanje estetike“, ističe Keri. „Oni doslovno oblikuju našu svest o sebi i onome što zaslužujemo.“ A svi zaslužujemo bolje.
John Cary - Design ambassador
An architect by training, John Cary has devoted his career to expanding the practice of design for the public good. Full bio
An architect by training, John Cary has devoted his career to expanding the practice of design for the public good. Full bio
Double-click the English transcript below to play the video.
00:12
On a beautiful day, just a few years ago
0
760
2696
Jednog prelepog dana, pre nekoliko godina,
00:15
my wife and I entered a hospital
1
3480
2416
moja supruga i ja otišli smo u bolnicu
00:17
near our home in Oakland, California
2
5920
1776
blizu naše kuće u Oklandu u Kaliforniji
00:19
for the birth of our first daughter, Maya.
3
7720
2240
da bi moja supruga rodila
našu prvu kćerku, Maju.
našu prvu kćerku, Maju.
00:22
We had responsibly toured
the birthing center in advance
the birthing center in advance
4
10600
2656
Iako smo odgovorno
unapred otišli u obilazak bolnice,
unapred otišli u obilazak bolnice,
00:25
and yet we were somehow
still startled to find ourselves
still startled to find ourselves
5
13280
2936
ipak smo bili zbunjeni kada smo se našli
00:28
in the place where we would experience
6
16239
1857
na mestu gde će se dogoditi
00:30
one of the most significant
moments of our lives.
moments of our lives.
7
18120
2520
jedan od najznačajnijih trenutaka
u našim životima.
u našim životima.
00:33
We were stuck in a windowless room
8
21280
2496
Bili smo zaglavljeni u sobi bez prozora,
00:35
with no hint of the bright
and sunny day that we had left.
and sunny day that we had left.
9
23800
3400
bez naznaka lepog i sunčanog dana
iz koga smo došli.
iz koga smo došli.
00:40
Fluorescent lights buzzed overhead,
10
28720
1680
Fluorescentna svetla su zujala
iznad naših glava,
iznad naših glava,
00:44
the paint on the walls was beige
11
32040
1800
boja na zidovima je bila bež,
00:47
and machines beeped inexplicably
12
35000
2416
a mašine su neobjašnjivo pištale
00:49
as a wall clock indicated
day turning to night.
day turning to night.
13
37440
3000
dok je zidni sat najavljivao
pretvaranje dana u noć.
pretvaranje dana u noć.
00:53
That clock was placed above a door
14
41160
2336
Taj sat je bio smešten iznad vrata
00:55
in direct line of sight
15
43520
1976
sa direktnim pogledom na mesto
gde je moja supruga ležala
gde je moja supruga ležala
00:57
to where my wife lay as her contractions
increased hour after hour.
increased hour after hour.
16
45520
3760
dok su se njene kontrakcije
pojačavale iz sata u sat.
pojačavale iz sata u sat.
01:02
Now, I've never given birth --
17
50320
1816
Nikada se nisam porađao -
01:04
(Laughter)
18
52160
1016
(Smeh)
01:05
but she assured me that the last thing
that a birthing woman would ever want
that a birthing woman would ever want
19
53200
4896
ali me je uverila da je poslednja stvar
koju bi žena na porođaju ikada želela
koju bi žena na porođaju ikada želela
01:10
is to watch the seconds tick by.
20
58120
2776
je da gleda otkucaje sekundi.
01:12
(Laughter)
21
60920
1840
(Smeh)
01:15
An architect by training,
I've always been fascinated
I've always been fascinated
22
63600
2496
Kao arhitekta po obrazovanju,
uvek sam bio fasciniran
uvek sam bio fasciniran
01:18
watching people experience design
in the world around them.
in the world around them.
23
66120
3016
dok sam posmatrao kako ljudi
doživljavaju dizajn u svetu oko njih.
doživljavaju dizajn u svetu oko njih.
01:21
I believe design functions
like the soundtrack
like the soundtrack
24
69160
2496
Verujem da projektovanje
funkcioniše kao pesma
funkcioniše kao pesma
01:23
that we're not even
fully aware is playing.
fully aware is playing.
25
71680
2160
koje nismo u potpunosti svesni.
01:26
It sends us subconscious messages
about how to feel
about how to feel
26
74440
3576
Ona nam šalje podsvesne poruke
o tome kako da se osećamo
o tome kako da se osećamo
01:30
and what to expect.
27
78040
1360
i šta da očekujemo.
01:32
That room that we were in
seemed completely misaligned
seemed completely misaligned
28
80800
4016
Ta soba u kojoj smo bili
delovala je potpuno neusklađeno
delovala je potpuno neusklađeno
01:36
with the moment
that we were experiencing --
that we were experiencing --
29
84840
2936
sa trenutkom koji smo proživljavali -
01:39
welcoming a human being,
30
87800
1896
dolazak ljudskog bića,
01:41
our daughter, into this world.
31
89720
2280
naše kćerke, na ovaj svet.
01:44
At one point a nurse, without any prompt,
32
92480
3016
U jednom trenutku,
medicinska sestra se odjednom
medicinska sestra se odjednom
01:47
turned to us and said,
33
95520
1656
okrenula ka nama i rekla:
01:49
"I always think to myself,
34
97200
1696
„Uvek razmišljam:
01:50
'I wish I had become an architect,
35
98920
1856
'Volela bih da sam arhitekta
01:52
because I could have designed
rooms like this better.'"
rooms like this better.'"
36
100800
2976
jer bih mogla da mnogo bolje
da projektujem ovakve prostorije.'“
da projektujem ovakve prostorije.'“
01:55
I said to her,
37
103800
1216
Rekao sam joj:
01:57
"An architect did design this room."
38
105040
2376
„Arhitekta i jeste
projektovao ovu prostoriju.“
projektovao ovu prostoriju.“
01:59
(Laughter)
39
107440
2736
(Smeh)
02:02
Despite the immense joy
of our daughter's birth,
of our daughter's birth,
40
110200
3656
Uprkos neverovatnoj radosti
zbog rođenja naše kćerke,
zbog rođenja naše kćerke,
02:05
the messages of that hospital room
stick with she and I to this day.
stick with she and I to this day.
41
113880
6120
poruke iz te bolničke sobe
ostale su u njoj i meni do danas.
ostale su u njoj i meni do danas.
02:13
Those messages are,
42
121520
1296
Te poruke su:
02:14
"You are not at home,
43
122840
1496
„Nisi kod kuće;
02:16
you are in a foreign place."
44
124360
1816
na stranom si mestu.“
02:18
"You are not in control of anything.
45
126200
1815
„Ne kontrolišeš ništa.
02:20
Not even the lighting."
46
128039
1241
Čak ni rasvetu.“
02:22
"Your comfort, simply, is secondary."
47
130360
3280
„Tvoj komfor je prosto sekundarna stvar.“
02:27
At best,
48
135720
1216
U najboljem slučaju,
02:28
a hospital room like this
49
136960
1216
bolničke sobe poput ove
02:30
might just be described
or dismissed as uninspiring.
or dismissed as uninspiring.
50
138200
2480
mogle bi biti opisane
ili odbačene kao neinspirativne.
ili odbačene kao neinspirativne.
02:33
At worst, it is undignifying.
51
141600
2400
U najgorem slučaju je nedostojanstvena.
02:37
And I use it to point out that none of us,
52
145200
2816
I koristim je kao primer
da istaknem da niko od nas,
da istaknem da niko od nas,
02:40
anywhere in the world,
53
148040
1576
nigde na svetu,
02:41
are immune from bad design.
54
149640
2680
nije imun na loš dizajn.
02:45
I went into architecture
because I believed
because I believed
55
153520
2616
Išao sam u arhitektonsku školu
jer sam verovao
jer sam verovao
02:48
it was about creating spaces for people
to live their best lives.
to live their best lives.
56
156160
5160
da je u pitanju stvaranje
prostora za ljude
prostora za ljude
kako bi živeli
najbolje verzije svojih života.
najbolje verzije svojih života.
02:54
And yet what I found
is a profession largely disconnected
is a profession largely disconnected
57
162480
4136
Međutim, otkrio sam da je to zanimanje
koje je većim delom nepovezano
koje je većim delom nepovezano
02:58
from the people most directly
impacted by its work.
impacted by its work.
58
166640
4000
sa ljudima koji su najviše
pod uticajem radova arhitekata.
pod uticajem radova arhitekata.
03:04
I believe this is because
architecture remains
architecture remains
59
172240
3496
Verujem da se ovo javlja
zato što arhitektura i dalje predstavlja
zato što arhitektura i dalje predstavlja
03:07
a white, male, elitist profession --
60
175760
3320
belu, mušku, elitističku profesiju -
03:11
seemingly unconcerned
61
179560
1856
koja je naizgled nesvesna
03:13
with some of the greatest
needs in the world
needs in the world
62
181440
2776
jedne od najvećih potreba u svetu
03:16
or even the relatively simple needs
of an expectant mother.
of an expectant mother.
63
184240
4280
ili čak relativno jednostavnih
potreba trudnica.
potreba trudnica.
03:22
Students are trained in school
64
190040
2056
Studenti se obučavaju u školama
03:24
using highly theoretical projects,
65
192120
2296
uz korišćenje veoma teoretskih projekata
03:26
rarely interacting with real people
or actual communities.
or actual communities.
66
194440
3696
i retko ostvaruju interakciju
sa pravim ljudima i zajednicama.
sa pravim ljudima i zajednicama.
03:30
Graduates are funneled
through a long, narrow
through a long, narrow
67
198160
2816
Diplomci se oblikuju kroz dugi, uski,
03:33
unforgiving path to licensure.
68
201000
2296
surovi put do licence.
03:35
Meanwhile, the profession
holds up a select few
holds up a select few
69
203320
2856
U međuvremenu, profesija podržava
tek nekoliko odabranih
tek nekoliko odabranih
03:38
through relentless award programs
70
206200
1976
kroz neprestane programe nagrada,
03:40
focused almost exclusively
on the aesthetics of buildings,
on the aesthetics of buildings,
71
208200
3936
fokusirane gotovo isključivo
na estetiku zgrada
na estetiku zgrada
03:44
rather than the societal impact
or contributions of them.
or contributions of them.
72
212160
3200
umesto na društveni uticaj
ili njihov doprinos.
ili njihov doprinos.
03:48
It only goes to reinforce a warped view
73
216360
2656
Ona jedino teži da ojača iskrivljenu sliku
03:51
of professional responsibility and success
74
219040
3136
o profesionalnoj odgovornosti i uspehu,
03:54
and yet this isn't
why so many young, hopeful people
why so many young, hopeful people
75
222200
3776
a to ipak nije razlog
zašto mnogi mladi ljudi puni nade
zašto mnogi mladi ljudi puni nade
03:58
go into architecture.
76
226000
1240
ulaze u profesiju arhitekture.
03:59
It's not why I did.
77
227720
1816
Ja nisam zato ušao.
04:01
I believed then, though I didn't
have a language for it,
have a language for it,
78
229560
3456
Tada sam verovao,
iako to nisam mogao da izrazim,
iako to nisam mogao da izrazim,
04:05
and I know now, that design
has a unique ability to dignify.
has a unique ability to dignify.
79
233040
4960
a sada znam da dizajn ima
jedinstvenu sposobnost da oplemeni.
jedinstvenu sposobnost da oplemeni.
04:10
It can make people feel valued,
80
238520
2296
Može učiniti da ljudi osećaju da vrede,
04:12
respected,
81
240840
1256
da ih poštuju,
04:14
honored and seen.
82
242120
1640
cene i primećuju.
04:18
Now I'd like for you to just think
about some of the spaces that you inhabit.
about some of the spaces that you inhabit.
83
246360
4600
Voleo bih da pomislite samo
na neka mesta na kojima živite.
na neka mesta na kojima živite.
04:23
And I'd like to have you think
about how they make you feel.
about how they make you feel.
84
251520
3520
Voleo bih da razmislite o tome
kako čine da se osećate.
kako čine da se osećate.
04:28
Now, there are places
that make us feel unhappy,
that make us feel unhappy,
85
256079
4577
To su mesta koja nas čine nesrećnima,
04:32
unhealthy
86
260680
1576
nezdravima
04:34
or uninspiring.
87
262280
1240
ili neinspirisanima.
04:36
They may be the places that you work
88
264080
2976
Mogu biti mesta gde radite,
04:39
or where you heal
89
267080
1200
lečite se
04:41
or even where you live.
90
269040
1240
ili čak živite.
04:43
And I ask, how might these places
be better designed with you in mind?
be better designed with you in mind?
91
271160
4600
Pitam vas, kako bi ova mesta mogla
biti bolje projektovana za vaše potrebe?
biti bolje projektovana za vaše potrebe?
04:48
It's a really simple question
92
276320
1416
Veoma je jednostavno pitanje
04:49
and it can somehow, sometimes
be very difficult to answer.
be very difficult to answer.
93
277760
2840
i, nekako, nekada može biti
veoma teško odgovoriti na njega.
veoma teško odgovoriti na njega.
04:53
Because we are conditioned
to feel like we don't have much agency
to feel like we don't have much agency
94
281200
3096
Predodređeni smo da se osećamo
kao da ne možemo mnogo da utičemo
kao da ne možemo mnogo da utičemo
04:56
over the spaces and places
that we live, work and play.
that we live, work and play.
95
284320
3096
na prostore i mesta
u kojima živimo, radimo i igramo se.
u kojima živimo, radimo i igramo se.
04:59
And in many cases we don't.
96
287440
1840
U mnogim slučajevima nemamo,
05:01
But we all should.
97
289880
1280
ali bi trebalo da imamo.
05:04
Now, here's a potentially dumb question
for any women watching:
for any women watching:
98
292040
3120
Sledi verovatno glupo pitanje
za svaku ženu koja ovo gleda:
za svaku ženu koja ovo gleda:
05:07
Have you ever stood
99
295960
1256
da li ste ikada stajale
05:09
in a disproportionately long
bathroom line?
bathroom line?
100
297240
2696
u nesrazmerno dugačkom redu za toalet?
05:11
(Laughter)
101
299960
1496
(Smeh)
05:13
Did you ever think to yourself,
"What is wrong with this picture?"
"What is wrong with this picture?"
102
301480
3416
Da li ste ikada pomislili:
„Šta ne valja ovde?“
„Šta ne valja ovde?“
05:16
Well, what if the real question is,
103
304920
1976
Šta ako je pravo pitanje:
05:18
"What is wrong with the men
that designed these bathrooms?"
that designed these bathrooms?"
104
306920
3456
„Šta je muškarcima
koji su projektovali ove toalete?“
koji su projektovali ove toalete?“
05:22
(Applause)
105
310400
5896
(Aplauz)
05:28
It may seem like a small thing,
106
316320
1616
Možda deluje kao mala stvar,
05:29
but it's representative
of a much more serious issue.
of a much more serious issue.
107
317960
2720
ali predstavlja mnogo ozbiljniji problem.
05:33
The contemporary world
was literally built by men
was literally built by men
108
321480
4496
Savremeni svet su doslovno
izgradili muškarci
izgradili muškarci
05:38
who have rarely
taken the time to understand
taken the time to understand
109
326000
3096
koji su retko posvetili vremena da shvate
05:41
how people unlike them
110
329120
2296
kako ljudi drugačiji od njih
05:43
experience their designs.
111
331440
2296
doživljavaju njihove projekte.
05:45
A long bathroom line
might seem like a minor indignity.
might seem like a minor indignity.
112
333760
3056
Dugačak red za toalet bi mogao
da izgleda kao minimalna uvreda.
da izgleda kao minimalna uvreda.
05:48
But the opposite can also be true.
113
336840
1976
Ali suprotno može takođe biti tačno.
05:50
Thoughtful design
can make people feel respected
can make people feel respected
114
338840
3696
Dobro promišljeni projekat može da učini
da ljudi osećaju da ih poštuju
da ljudi osećaju da ih poštuju
05:54
and seen.
115
342560
1200
i primećuju.
05:56
I've come to believe
that dignity is to design
that dignity is to design
116
344400
3496
Počeo sam da verujem
da je poštovanje prema dizajnu
da je poštovanje prema dizajnu
05:59
what justice is to law
117
347920
2176
isto što i pravda za pravo
06:02
and health is to medicine.
118
350120
1840
i zdravlje za medicinu.
06:04
In the simplest of terms,
119
352840
1256
Najjednostavnije rečeno,
06:06
it's about having the spaces you inhabit
reflect back your value.
reflect back your value.
120
354120
4480
mesto u kom živite
odražava vašu vrednost.
odražava vašu vrednost.
06:12
Over the past two years
121
360600
1576
Tokom prethodne dve godine
06:14
I had the opportunity to interview
over 100 people from all walks of life
over 100 people from all walks of life
122
362200
4616
imao sam prilike da razgovaram
sa više od 100 ljudi iz različitih oblasti
sa više od 100 ljudi iz različitih oblasti
06:18
about their experience of design.
123
366840
2336
o iskustvu koje su imali
sa projektovanjem.
sa projektovanjem.
06:21
I wanted to test my hunch
124
369200
2216
Želeo sam da testiram svoju slutnju
06:23
that dignity and design
are uniquely related.
are uniquely related.
125
371440
2840
da su poštovanje i projektovanje
istinski povezani.
istinski povezani.
06:27
I listened to Gregory,
126
375240
1496
Slušao sam Gregorija,
06:28
a resident of this cottage community
127
376760
2216
stanovnika ove naseobine sa kolibama
06:31
designed specifically
128
379000
1816
projektovanih posebno
06:32
for the 50 most chronically
homeless people in Dallas.
homeless people in Dallas.
129
380840
3856
za 50 najhroničnijih beskućnika u Dalasu.
06:36
Gregory had been living on the streets,
130
384720
2736
Gregori je živeo na ulicama,
06:39
drifting from town to town
for over 30 years.
for over 30 years.
131
387480
3880
lutajući od grada do grada
više od 30 godina.
više od 30 godina.
06:44
A broad coalition
132
392000
1480
Veliko udruženje
06:46
of social service agencies,
133
394320
1856
agencija za socijalne službe,
06:48
funders and designers,
134
396200
1416
donatora i projektanata
06:49
created this place.
135
397640
2080
stvorilo je ovo mesto.
06:53
Each 400 square foot cottage
is designed beautifully
is designed beautifully
136
401200
4136
Svaka koliba od 37 kvadratnih metara
je prelepo projektovana
je prelepo projektovana
06:57
as a permanent home.
137
405360
1200
kao trajni dom.
06:59
Gregory now has a key
138
407600
2416
Gregori sada ima ključ
07:02
to a door
139
410040
1456
od vrata
07:03
to his own house.
140
411520
1416
svoje sopstvene kuće.
07:04
He describes the sense
of security that it brings him.
of security that it brings him.
141
412960
3256
Opisuje osećaj sigurnosti
koji mu to donosi.
koji mu to donosi.
07:08
Something he had lived without
for three decades.
for three decades.
142
416240
3976
Nešto bez čega je živeo tri decenije.
07:12
When he arrived with little more
than the clothes on his back,
than the clothes on his back,
143
420240
3456
Kada je došao sa nešto više stvari
od odeće na sebi,
od odeće na sebi,
07:15
he found everything:
144
423720
1456
našao je sve:
07:17
from a toaster, Crock-Pot and stove
145
425200
3576
od tostera, ekspres lonca i rerne
07:20
to a toothbrush and toothpaste
awaiting for him.
awaiting for him.
146
428800
3400
do četkice i paste za zube
koje su ga čekale.
koje su ga čekale.
07:25
He describes it simply
147
433040
1840
Jednostavno ih opisuje
07:27
as heaven.
148
435840
1200
kao raj.
07:30
On the other side of the world,
149
438680
1640
Na drugoj strani sveta
07:33
I listened to Antoinette,
150
441360
1656
slušao sam Antoanetu,
07:35
the director of this
training and community center
training and community center
151
443040
2816
predsednicu ove zajednice
i centra za obuku
i centra za obuku
07:37
for women in rural Rwanda.
152
445880
2416
za žene u ruralnoj Ruandi.
07:40
Hundreds of women
come to this place daily --
come to this place daily --
153
448320
3496
Stotine žena dolazi
na ovo mesto svaki dan -
na ovo mesto svaki dan -
07:43
to learn new skills,
154
451840
1776
da stiče nove veštine,
07:45
be in community,
155
453640
1376
bude u zajednici
07:47
and continue rebuilding their lives
156
455040
1856
i nastavi da iznova gradi svoje živote
07:48
following the country's civil war.
157
456920
1720
nakon građanskog rata u državi.
07:51
These women literally pressed
158
459200
2856
Ove žene su doslovno ugradile
07:54
the 500,000 bricks
159
462080
3056
500 000 cigli
07:57
that make up the 17
classroom pavilions like this one.
classroom pavilions like this one.
160
465160
3840
koje sačinjavaju
više od 17 učionica poput ove.
više od 17 učionica poput ove.
08:01
Antoinette told me,
161
469920
1456
Antoaneta mi je rekla:
08:03
"Everyone is so proud of it."
162
471400
2680
„Svi su veoma ponosni na ovo.“
08:07
And then back here in the US
163
475200
2176
Zatim sam ovde u Americi
08:09
I listened to Monika,
164
477400
1656
slušao Moniku,
08:11
the director of a free clinic
165
479080
2296
načelnicu besplatne klinke
08:13
primarily serving
the uninsured in Arkansas.
the uninsured in Arkansas.
166
481400
3480
koja prvenstveno pruža usluge
stanovnicima Arkanzasa bez osiguranja.
stanovnicima Arkanzasa bez osiguranja.
08:17
Monika loves telling me that the doctors,
167
485720
3376
Monika voli da deli sa mnom
priče o tome da joj doktori
priče o tome da joj doktori
08:21
who volunteer at her free clinic
168
489120
2536
koji volontiraju
u njenoj besplatnoj klinici
u njenoj besplatnoj klinici
08:23
routinely tell her
169
491680
2296
stalno govore
08:26
that they've never worked
in such a beautiful, light-filled place.
in such a beautiful, light-filled place.
170
494000
4280
da nikada nisu radili
na tako lepom mestu, punom svetlosti.
na tako lepom mestu, punom svetlosti.
08:31
Monika believes
171
499320
1616
Monika veruje
08:32
that even people experiencing poverty
172
500960
2056
da čak i ljudi koji su siromašni
08:35
deserve quality health care.
173
503040
2496
zaslužuju kvalitetnu zdravstvenu negu.
08:37
And what's more,
174
505560
1296
Štaviše,
08:38
she believes they deserve
to receive that care
to receive that care
175
506880
3416
ona veruje da zaslužuju
da dobijaju tu negu
da dobijaju tu negu
08:42
in a dignified setting.
176
510320
1520
u dostojanstvenom okruženju.
08:44
People like these are invaluable
ambassadors for design
ambassadors for design
177
512640
3776
Ovakvi ljudi su neprocenjivi
ambasadori projektovanja,
ambasadori projektovanja,
08:48
and yet they are roundly absent
from architectural discourse.
from architectural discourse.
178
516440
3840
a ipak uopšte nisu uključeni
u razgovore o arhitekturi.
u razgovore o arhitekturi.
08:53
Similarly, the people who can
most benefit from good design
most benefit from good design
179
521120
4136
Slično tome, ljudi koji mogu
da imaju koristi od dobrog dizajna
da imaju koristi od dobrog dizajna
08:57
often have the least access to it.
180
525280
2320
često imaju najmanji pristup tome.
09:00
Your cousin, a homeless veteran;
181
528480
2016
Vaš rođak, beskućnik-veteran,
09:02
your grandma or grandpa
182
530520
1576
vaša baka ili deka
09:04
who live in a house with a kitchen
that's no longer accessible to them;
that's no longer accessible to them;
183
532120
3496
koji žive u kući sa kuhinjom
koja im nije više dostupna,
koja im nije više dostupna,
09:07
your wheelchair-bound sister
184
535640
1696
vaša sestra u kolicima
09:09
in a suburban area
planned without sidewalks.
planned without sidewalks.
185
537360
3800
u prigradskom naselju
bez isplaniranog trotoara.
bez isplaniranog trotoara.
09:14
If good design
is only for a privileged few,
is only for a privileged few,
186
542240
3576
Ako dobar projekat postoji
samo za privilegovanu manjinu,
samo za privilegovanu manjinu,
09:17
what good is it?
187
545840
1320
šta je u tome dobro?
09:20
It's time designers change this
188
548320
3456
Vreme je da projektanti promene ovo
09:23
by dedicating their practices
to the public good
to the public good
189
551800
3136
tako što će posvetiti
svoj rad javnom dobru
svoj rad javnom dobru
09:26
in the model of firms
190
554960
1736
u modelima firmi
09:28
like Orkidstudio,
191
556720
1696
poput Orkidstudija,
09:30
Studio Gang
192
558440
1416
Studija Gang
09:31
and MASS Design Group.
193
559880
1856
i MASS Dizajn grupe.
09:33
Their clients
194
561760
1376
Njihovi klijenti
09:35
are orphaned children in Kenya,
195
563160
2576
su siročići u Keniji,
09:37
foster children in Chicago
196
565760
2496
štićenici u Čikagu
09:40
and pregnant women in Malawi.
197
568280
1920
i trudnice u Malaviju.
09:42
Their practices are premised on the belief
198
570960
3536
Njihov praktični rad
se zasniva na verovanju
se zasniva na verovanju
09:46
that everyone deserves good design.
199
574520
4840
da svako zaslužuje dobar projekat.
09:52
Dedicating more practices
to the public good
to the public good
200
580400
2256
Posvećivanje više praktičnog rada
javnom dobru
javnom dobru
09:54
will not only create
more design that is dignifying,
more design that is dignifying,
201
582680
3936
neće samo stvoriti više dizajna
koji je dostojanstven,
koji je dostojanstven,
09:58
but it will also
dignify the practice of design.
dignify the practice of design.
202
586640
3520
već će učiniti proces
projektovanja dostojanstvenijim.
projektovanja dostojanstvenijim.
10:02
It will not only diversify
the client base of design,
the client base of design,
203
590720
3296
Neće samo učiniti
bazu klijenata raznovrsnom
bazu klijenata raznovrsnom
10:06
but it will also create new,
more diverse forms of design
more diverse forms of design
204
594040
4456
već će i stvoriti nove,
različitije forme projektovanja
različitije forme projektovanja
10:10
for the world.
205
598520
1200
za svet.
10:13
Now, in order to do this,
206
601560
2416
Da bismo to ostvarili,
10:16
my architecture and design friends,
especially my fellow white guys,
especially my fellow white guys,
207
604000
3776
moji prijatelji arhitekte,
posebno kolege belci,
posebno kolege belci,
10:19
we must simultaneously
and significantly diversify our ranks.
and significantly diversify our ranks.
208
607800
5176
moramo da paralelno i značajno
preinačimo svoja zvanja.
preinačimo svoja zvanja.
10:25
If we want the public to believe
that design is for them
that design is for them
209
613000
3216
Ako želimo da javnost veruje
da je projekat za njih
da je projekat za njih
10:28
and for everyone.
210
616240
1376
i svakoga.
10:29
Today, barely 15 percent
211
617640
2856
Danas, jedva 15 procenata
10:32
of registered architects
in the United States are women.
in the United States are women.
212
620520
2656
registrovanih arhitekata
u Sjedinjenim Državama su žene.
u Sjedinjenim Državama su žene.
10:35
And a far smaller percentage
are persons of color.
are persons of color.
213
623200
3120
A značajno manji procenat
čine ljudi druge boje kože.
čine ljudi druge boje kože.
10:39
Other professions, like law and medicine
214
627760
2096
Druge profesije, poput prava ili medicine,
10:41
had made far greater strides
in these crucial areas.
in these crucial areas.
215
629880
3200
načinile su daleko veće korake
u ovim najznačajnijim oblastima.
u ovim najznačajnijim oblastima.
10:45
How might our shared built environment --
216
633840
2056
Kako bi naše zajedničko okruženje -
10:47
our homes, our hospitals,
our schools, our public spaces --
our schools, our public spaces --
217
635920
3856
kuće, bolnice, škole, javna mesta -
10:51
be shaped differently
218
639800
1256
moglo biti oblikovano drugačije
10:53
if women and people of color
219
641080
1376
da žene i ljudi različite boje kože
10:54
were behind half
of the proverbial blueprints?
of the proverbial blueprints?
220
642480
2656
čine polovinu uobičajenog plana?
10:57
It is not a question of whether,
221
645160
2096
Nije pitanje toga da li su,
10:59
but to what extent
222
647280
1696
već do koje mere
11:01
our buildings, our landscapes,
223
649000
2456
naše zgrade, pejzaži,
11:03
our cities and our rural communities
224
651480
2536
gradovi i naše ruralne zajednice
11:06
are less beautiful, less functional,
225
654040
3136
manje lepe, funkcionalne,
11:09
less equitable and less dignifying
226
657200
2656
pravedne i dostojanstvene
11:11
because women and people of color
are less likely to be creating them.
are less likely to be creating them.
227
659880
4200
jer je manje žena i ljudi
različite boje kože koji ih stvaraju.
različite boje kože koji ih stvaraju.
11:16
As Winston Churchill
famously noted in 1943
famously noted in 1943
228
664880
3176
Kao što je Vinston Čerčil
proslavljeno izjavio 1943. godine
proslavljeno izjavio 1943. godine
11:20
when he called for the rebuilding
229
668080
1616
kada je pozvao na ponovnu izgradnju
11:21
of London's war-damaged
parliamentary chambers,
parliamentary chambers,
230
669720
2696
londoskih kancelarija parlamenta
oštećenih u ratu:
oštećenih u ratu:
11:24
"We shape our buildings,
and afterward, they shape us."
and afterward, they shape us."
231
672440
4760
„Mi oblikujemo svoje zgrade,
a zatim one oblikuju nas.“
a zatim one oblikuju nas.“
11:30
The good news is
that we can change how we build
that we can change how we build
232
678520
3416
Dobra vest je da možemo
da promenimo način na koji gradimo
da promenimo način na koji gradimo
11:33
and who we build for.
233
681960
1696
i za koga gradimo,
11:35
Be that a health worker in rural Rwanda,
234
683680
3056
bilo da je to zdravstveni radnik
u ruralnoj Ruandi
u ruralnoj Ruandi
11:38
or a birthing mother and nervous
new father in the United States.
new father in the United States.
235
686760
3840
ili trudnica i nervozni budući otac
u Sjedinjenim Državama.
u Sjedinjenim Državama.
11:43
We can do this
by recommitting architecture
by recommitting architecture
236
691160
2456
Ovo možemo ostvariti tako
što ćemo ponovo posvetiti arhitekturu
što ćemo ponovo posvetiti arhitekturu
11:45
to the health, safety
and welfare of the public.
and welfare of the public.
237
693640
3720
zdravlju, sigurnosti
i blagostanju javnosti.
i blagostanju javnosti.
11:49
This will pay dividends.
238
697960
1896
Ovo će se isplatiti.
11:51
Because once you see what design can do,
239
699880
2856
Jer jednom kada vidite šta projekti mogu,
11:54
you can't unsee it.
240
702760
1280
ne možete ih ignorisati.
11:56
And once you experience dignity,
241
704720
2336
Čim doživite dostojanstvo,
11:59
you can't accept anything less.
242
707080
2576
ne možete prihvatiti ništa manje od toga.
12:01
Both become part of your possible.
243
709680
2120
Oba postaju deo vaših mogućnosti.
12:04
One of my favorite conversation partners
is my 90-year-old grandmother,
is my 90-year-old grandmother,
244
712920
3736
Jedan od mojih omiljenih sagovornika
je moja 90-godišnja baka,
je moja 90-godišnja baka,
12:08
Audrey Gorwitz, from Oshkosh, Wisconsin.
245
716680
2896
Odri Gorvic, iz Oškoša u Viskonsinu.
12:11
After one of our
conversations about design,
conversations about design,
246
719600
2656
Nakon jednog od naših razgovora o dizajnu,
12:14
she wrote me a letter.
247
722280
1296
napisala mi je pismo.
12:15
She said, "Dear Johnny,
248
723600
1680
Rekla je: „Dragi Džoni,
12:18
I thought the other day,
as I sat in my doctor's office,
as I sat in my doctor's office,
249
726360
2656
razmišljala sam pre neki dan
dok sam sedela u ordinaciji svog doktora,
dok sam sedela u ordinaciji svog doktora,
12:21
how depressing it was,
250
729040
1256
kako je deprimirajuće,
12:22
from the color on the wall,
to the carpet on the floor.
to the carpet on the floor.
251
730320
2616
od boje zidova do tepiha na podu.
12:24
(Laughter)
252
732960
1136
(Smeh)
12:26
Now I will have to call to see
253
734120
1776
Moraću da zovem i vidim
12:27
who is responsible
for the drabness in that place."
for the drabness in that place."
254
735920
2656
ko je odgovoran
za bezdušnost tog prostora.“
za bezdušnost tog prostora.“
12:30
(Laughter)
255
738600
2136
(Smeh)
12:32
In the same letter, mind you, she said,
256
740760
1896
U istom pismu, rekla je:
12:34
"I did call, and I got the man in charge,
257
742680
2176
„Pozvala sam i dobila
odgovornog za projekat,
odgovornog za projekat,
12:36
and he said he appreciated
someone calling him.
someone calling him.
258
744880
2616
a rekao mi je da ceni
što ga je neko pozvao.
što ga je neko pozvao.
12:39
My doctor's office
is now on the list for an upgrade."
is now on the list for an upgrade."
259
747520
3376
Ordinacija mog doktora
je na listi za adaptaciju.“
je na listi za adaptaciju.“
12:42
(Laughter)
260
750920
1496
(Smeh)
12:44
She signed it by saying,
261
752440
1536
Završila je pismo rečenicom:
12:46
"It is always good
to express one's opinion
to express one's opinion
262
754000
2056
„Uvek je dobro izraziti svoje mišljenje
12:48
if done in a proper manner."
263
756080
1376
ako je izraženo na odgovarajući način.“
12:49
(Laughter)
264
757480
2256
(Smeh)
12:51
(Applause)
265
759760
3296
(Aplauz)
12:55
I love my grandma.
266
763080
1376
Volim svoju baku.
12:56
(Laughter)
267
764480
1496
(Smeh)
12:58
Like my grandma Audrey,
268
766000
1776
Kao i moja baka Odri,
12:59
you deserve good design.
269
767800
3456
zaslužujete dobar dizajn.
13:03
Because well-designed spaces
270
771280
1736
Jer dobro projektovani prostori
13:05
are not just a matter of taste
or a questions of aesthetics.
or a questions of aesthetics.
271
773040
3496
nisu samo stvar ukusa
ili pitanje estetike.
ili pitanje estetike.
13:08
They literally shape our ideas
about who we are in the world
about who we are in the world
272
776560
3496
Oni doslovno oblikuju
naše ideje o tome ko smo u svetu
naše ideje o tome ko smo u svetu
13:12
and what we deserve.
273
780080
1400
i šta zaslužujemo.
13:14
That is the essence of dignity.
274
782080
2416
To je suština dostojanstva.
13:16
And both the opportunity
and the responsibility of design
and the responsibility of design
275
784520
4096
Kao i prilika i odgovornost za dizajn
13:20
for good
276
788640
1216
za sva vremena
13:21
and for all.
277
789880
1240
i za sve.
13:23
Thank you.
278
791520
1256
Hvala.
13:24
(Applause)
279
792800
6800
(Aplauz)
ABOUT THE SPEAKER
John Cary - Design ambassadorAn architect by training, John Cary has devoted his career to expanding the practice of design for the public good.
Why you should listen
When architect-turned-writer John Cary co-authored an oped, with partner Courtney E. Martin, on the design failures of the breast pump, it sparked an MIT Media Lab hackathon and the launch of multiple companies. It's a perfect example of his knack for linking good design and public good. He is the author of two books, most recently Design for Good: A New Era of Architecture for Everyone, and his writing on design, philanthropy and fatherhood is widely published.
Cary works as a philanthropic advisor to an array of foundations and nonprofits around the world, and he frequently curates and hosts events for the Aspen Institute, TED and other entities. Deeply committed to diversifying the public stage, Cary is also a founding partner in FRESH Speakers, a next-generation speakers bureau that represents young women and people of color.
John Cary | Speaker | TED.com