ABOUT THE SPEAKER
Philippe Starck - Designer
Philippe Starck designs deluxe objects and posh condos and hotels around the world. Always witty and engaged, he takes special delight in rethinking everyday objects.

Why you should listen

Philippe Starck is a legend of modern design. He's known for his luxurious hotels and boites around the world -- notably the Peninsula Hotel restaurant in Hong Kong, the Teatron in Mexico, the Hotel Delano in Miami, the Mondrian in Los Angeles, the Asia de Cuba restaurant in New York -- designing the total environment from layout to furniture to linens.

But he has made perhaps his most permanent mark on design through his bold reworkings of everyday objects. In reimagining and rethinking the quotidian, he has produced some of the iconic shapes of the 20th century, including his leggy chrome juice squeezer , the reimagined Emeco aluminum chairs, and the witty Louis Ghost polycarbonate fauteuil.

When Starck turns his bold vision toward a chair, a shoe, a toothbrush, it's clear he thinks deeper than the glossy surface.

More profile about the speaker
Philippe Starck | Speaker | TED.com
TED2007

Philippe Starck: Design and destiny

Philippe Starck 对设计的深入思考

Filmed:
2,258,179 views

设计师 Philippe Starck—没有秀什么漂亮幻灯片—以 18 分钟追根究底探索「为什么要设计?」 这个问题。不论是不是天才,让我们一起用心倾听一首完美的颂歌。
- Designer
Philippe Starck designs deluxe objects and posh condos and hotels around the world. Always witty and engaged, he takes special delight in rethinking everyday objects. Full bio

Double-click the English transcript below to play the video.

00:12
You will understand理解 nothing with my type类型 of English英语.
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你们将很难听懂我的英文。
00:17
It's good for you because you can have a break打破 after all these fantastic奇妙 people.
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也好,听过这些奇妙的人演讲,你们可以休息一下。
00:26
I must必须 tell you I am like that, not very comfortable自在,
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我必须承认,我觉得也不是很自在,
00:31
because usually平时, in life, I think my job工作 is absolutely绝对 useless无用.
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因为生活中,通常我觉得我的工作毫无用处。
00:37
I mean, I feel useless无用.
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就是说,我觉得很没有用。
00:41
Now after Carolyn卡罗琳, and all the other guys, I feel like shit拉屎.
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现在,在 Carolyn 和其他人演讲之后,我觉得很「逊」。
00:49
And definitively明确, I don't know why I am here,
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说实在的,我搞不懂为什么我来了,
00:56
but -- you know the nightmare恶梦 you can have, like you are an impostor骗子,
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但是,你知道就像一场噩梦,像个冒名顶替者,
01:00
you arrive到达 at the opera歌剧, and they push you, "You must必须 sing!"
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被推上歌剧舞台,「你就唱吧!」
01:04
I don't know. (Laughter笑声)
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我不知如何是好。
01:07
So, so, because I have nothing to show显示, nothing to say,
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所以,所以,因为我没有什么好秀,也没有什么好说,
01:16
we shall try to speak说话 about something else其他.
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我们就来谈谈其他事。
01:20
We can start开始, if you want, by understanding理解 --
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如果你愿意,我们可以来了解一下—
01:23
it's just to start开始, it's not interesting有趣, but -- how I work.
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只是开头,不很有趣,就是—我如何工作。
01:28
When somebody comes to me and ask for what I am known已知,
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当有人来找我,请我做我知名的设计,
01:35
I mean, yes, lemon柠檬 squeezer压榨机, toilet厕所 brush, toothpick牙签, beautiful美丽 toilet厕所 seats,
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像柠檬榨汁器、马桶刷、牙签、漂亮马桶垫,
01:44
and why not -- a toothbrush牙刷?
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何不也设计一把牙刷。
01:46
I don't try to design设计 the toothbrush牙刷.
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我并不试着去设计牙刷。
01:51
I don't try to say, "Oh, that will be a beautiful美丽 object目的," or something like that.
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也不会试着说,「喔,那将是个美好的物品」,或这类的话。
01:54
That doesn't interest利益 me.
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那引不起我的兴趣。
01:55
Because there is different不同 types类型 of design设计.
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因为有不同类型的设计。
01:58
The one, we can call it the cynical愤世嫉俗的 design设计,
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有一种我们可叫做「媚俗设计」,
02:03
that means手段 the design设计 invented发明 by Raymond雷蒙德 Loewy洛伊 in the '50s,
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由 Raymond Loewy 在 '50 年代创始的,
02:06
who said, what is ugly丑陋 is a bad sale拍卖, la laideurlaideur seSE vend mal发作, which哪一个 is terrible可怕.
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他说:丑物卖不好 (la laideur se vend mal),很可怕。
02:13
It means手段 the design设计 must必须 be just the weapon武器 for marketing营销,
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就是说,设计只是营销的武器,
02:18
for producer制片人 to make product产品 more sexy性感的, like that,
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让制造者把产品做得更性感,
02:22
they sell more: it's shit拉屎, it's obsolete过时的, it's ridiculous荒谬.
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可以卖更多,那是狗屎,过时了,荒谬极了。
02:26
I call that the cynical愤世嫉俗的 design设计.
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我叫它「媚俗设计」。
02:30
After, there is the narcissistic自恋 design设计:
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后来,出现了「自恋设计」:
02:35
it's a fantastic奇妙 designer设计师 who designs设计 only for other fantastic奇妙 designers设计师. (Laughter笑声)
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奇妙设计师设计给其他奇妙设计师。
02:42
After, there is people like me, who try to deserve值得 to exist存在,
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后来有像我这样的人,想找到存在的价值,
02:48
and who are so ashamed羞愧 to make this useless无用 job工作, who try to do it in another另一个 way,
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并羞于做这种无用的工作,试着找另个方式,
02:56
and they try, I try, to not make the object目的 for the object目的 but for the result结果,
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他们试,我也试,设计物品不是为了物品,而是为了结果,
03:03
for the profit利润 for the human人的 being存在, the person who will use it.
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为了人类的利益,为了要用它的人。
03:08
If we take the toothbrush牙刷 -- I don't think about the toothbrush牙刷.
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如果我们设计牙刷—我并不去想牙刷。
03:13
I think, "What will be the effect影响 of the brush in the mouth?"
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我想,「牙刷在嘴里的作用将是什么?」
03:18
And to understand理解 what will be the effect影响 of the toothbrush牙刷 in the mouth,
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为了明白牙刷在嘴里的作用是什么,
03:23
I must必须 imagine想像: Who owns拥有 this mouth?
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我必须想象:谁拥有这张嘴?
03:27
What is the life of the owner所有者 of this mouth? In what society社会 [does] this guy live生活?
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嘴的主人的生活如何?这家伙生活的社会怎样?
03:33
What civilization文明 creates创建 this society社会?
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怎样的文明创造了这个社会?
03:38
What animal动物 species种类 creates创建 this civilization文明?
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哪种动物创造了这个文明?
03:42
When I arrive到达 -- and I take one minute分钟, I am not so intelligent智能 --
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当我到达时—我花一分钟, 我不够聪明,
03:47
when I arrive到达 at the level水平 of animal动物 species种类, that becomes real真实 interesting有趣.
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当我到达动物种类的层级时,那变得真是有趣。
03:52
Me, I have strictly严格 no power功率 to change更改 anything.
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我根本毫无权力改变任何东西。
03:57
But when I come back, I can understand理解 why I shall not do it,
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但当我回来时,我能理解为何我不该做它,
04:02
because today今天 to not do it, it's more positive than do it, or how I shall do it.
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因为今天不去做它,比做它或如何做还正面。
04:10
But to come back, where I am at the animal动物 species种类, there is things to see.
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但是回到刚才我在动物种类那里,有些事要看看。
04:17
There is things to see, there is the big challenge挑战.
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有些事要看看,有一个大挑战。
04:20
The big challenge挑战 in front面前 of us.
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我们面临的巨大挑战。
04:23
Because there is not a human人的 production生产
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因为没有人道的生产
04:27
which哪一个 exists存在 outside of what I call "the big image图片."
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存在于我所谓的「大图像」之外。
04:32
The big image图片 is our story故事, our poetry诗歌, our romanticism浪漫主义.
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「大图像」就是我们的故事,我们的诗,我们的浪漫。
04:37
Our poetry诗歌 is our mutation突变, our life.
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我们的诗是我们的突变,我们的生命。
04:42
We must必须 remember记得, and we can see that in any book of my son儿子 of 10 years年份 old,
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我们要记住,我十岁儿子的书本中就看得到,
04:47
that life appears出现 four billion十亿 years年份 ago, around -- four billion十亿 point two?
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生命出现在四十亿年前—大约…四十二亿?
04:55
Voice语音 offstage台下: Four point five.
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(台后:四十五亿)
04:56
Yes, point five, OK, OK, OK! (Laughter笑声) I'm a designer设计师,
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对,四十五亿,好,好,好!我是设计师,
05:01
that's all, of Christmas圣诞 gifts礼品.
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耶诞礼品设计师。
05:04
And before, there was this soup, called "soupe洋葱汤 primordiale抗皱,"
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太初,有一种汤,叫做「原汤」,
05:09
this first soup -- bloopBLOOP bloopBLOOP bloopBLOOP --
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这个原汤—噗鲁、噗鲁、噗鲁,
05:13
sort分类 of dirty mud, no life, nothing.
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类似烂泥,没有生命,毫无一物。
05:16
So then -- pshoo-shoopshoo,十拿九稳 -- lightning闪电 -- pshoopshoo -- arrive到达 --
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然后—噗咻、咻—闪电—噗咻—到达,
05:20
pshoo-shoopshoo,十拿九稳 -- makes品牌 life -- bloopBLOOP bloopBLOOP -- and that dies.
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噗咻、咻—创造生命—噗鲁、噗鲁—归于沉寂。
05:23
Some million百万 years年份 after -- pshoo-shoopshoo,十拿九稳, bloop-bloopBLOOP-BLOOP -- ah, wake唤醒 up!
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几百万年后—噗咻、咻,噗鲁、噗鲁—啊,醒过来!
05:28
At the end结束, finally最后, that succeeds成功, and life appears出现.
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最后,终于成功了,生命出现了。
05:34
We was so, so stupid. The most stupid bacteria.
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我们仍是非常、非常笨。最笨的细菌。
05:41
Even, I think, we copy复制 our way to reproduce复制, you know what I mean,
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我认为,我们甚至抄袭自己的生殖方式,你知道我的意思,
05:46
and something of -- oh no, forget忘记 it.
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还有其他的—喔,不,算了。
05:49
After, we become成为 a fish; after, we become成为 a frog青蛙;
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后来,我们变成鱼;后来,变成青蛙;
05:55
after, we become成为 a monkey; after, we become成为 what we are today今天: a super-monkey超级猴子,
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后来,变成猴子;后来,变成今天的样子:超级猴子,
06:02
and the fun开玩笑 is, the super-monkey超级猴子 we are today今天, is at half of the story故事.
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好玩的是,今天我们是超级猴子,只是故事的一半。
06:09
Can you imagine想像? From that stupid bacteria to us,
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你能想象吗?从笨细菌到我们现在,
06:13
with a microphone麦克风, with a computer电脑, with an iPodiPod的: four billion十亿 years年份.
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有麦克风、计算机、iPod—四十亿年。
06:19
And we know, and especially特别 Carolyn卡罗琳 knows知道, that when the sun太阳 will implode,
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而我们知道,尤其是 Carolyn,当太阳内爆,
06:27
the earth地球 will burn烧伤, explode爆炸, I don't know what,
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地球会焚烧、爆炸,我也不知道,
06:31
and this is scheduled计划 for four, four billion十亿 years年份?
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而这将发生在四十亿年后?
06:35
Yes, she said, something like that. OK, that means手段 we are at half of the story故事.
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对,她说大约如此。好,那代表我们在故事一半的位置。
06:41
Fantastic奇妙! It's a beauty美女!
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奇妙呀!那真是美妙!
06:44
Can you imagine想像? It's very symbolic象征.
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你能想象吗?那很有象征意义。
06:46
Because the bacteria we was had no idea理念 of what we are today今天.
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因为我们当初的细菌并不知道会有今天的我们。
06:51
And today今天, we have no idea理念 of what we shall be in four billion十亿 years年份.
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而今天,我们也不知道四十亿年后会如何。
06:57
And this territory领土 is fantastic奇妙.
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这个领域很奇妙。
07:00
That is our poetry诗歌. That is our beautiful美丽 story故事.
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这是我们的诗。这是我们美妙的故事。
07:05
It's our romanticism浪漫主义. Mu-ta-tion突变. We are mutants突变体.
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它是我们的浪漫。突变。我们是突变种。
07:10
And if we don't deeply understand理解, if we don't integrate整合 that we are mutants突变体,
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如果我们不深深理解,如果我们不整合身为突变种,
07:17
we completely全然 miss小姐 the story故事.
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我们就完全错失了这个故事。
07:20
Because every一切 generation thinks we are the final最后 one.
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因为每个世代认为自己是最后一代。
07:24
We have a way to look at Earth地球 like that, you know,
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我们以这种方式看地球:
07:27
"I am the man. The final最后 man.
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「我是人类。终极人类。
07:31
You know, we mutate变异 during four billion十亿 years年份 before, but now, because it's me, we stop. Fin. (Laughter笑声)
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之前我们突变了四十亿年,现在因为是我,我们停止、结束。
07:37
For the end结束, for the eternity永恒, it is one with a red jacket夹克."
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到了终点,到了永恒,就是身穿红色夹克。」
07:43
Something like that. I am not sure of that. (Laughter笑声)
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类似这样。我也不确定。
07:48
Because that is our intelligence情报 of mutation突变 and things like that.
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因为那是我们突变的智慧及类似的事。
07:54
There is so many许多 things to do; it's so fresh新鲜.
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有许多事要做,都很新鲜。
07:58
And here is something: nobody没有人 is obliged有义务的 to be a genius天才,
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像这样的事:没有人注定是天才,
08:06
but everybody每个人 is obliged有义务的 to participate参加.
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但每个人注定要参与。
08:09
And to participate参加, for a mutant突变体, there is a minimum最低限度 of exercise行使, a minimum最低限度 of sport运动.
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突变种要参与,有一项至少的活动,至少的运动。
08:16
We can say that.
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我们可以这样说。
08:18
The first, if you want -- there is so many许多 --
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首先,如果你愿意—太多了,
08:20
but one which哪一个 is very easy简单 to do, is the duty义务 of vision视力.
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但有一项很简单的,就是视觉任务。
08:26
I can explain说明 you. I shall try.
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我可以解释,我来试试。
08:29
If you walk步行 like that, it's OK, it's OK, you can walk步行,
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如果你这样走路,没问题,你可以走。
08:38
but perhaps也许, because you walk步行 with the eyes眼睛 like that, you will not see, oh, there is a hole.
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但是,如果你走路时眼睛像这样,你将看不到,喔,有个坑。
08:44
And you will fall秋季, and you will die. Dangerous危险.
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你就会跌倒,会死掉。很危险。
08:47
That's why, perhaps也许, you will try to have this angle角度 of vision视力.
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也就是为什么,或许你将试着采取这个视角。
08:53
OK, I can see, if I found发现 something, up, up, and they continue继续, up up up.
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好。如果看到有东西,闪、闪,然后继续,闪、闪、闪。
09:00
I raise提高 the angle角度 of vision视力, but it's still very -- selfish自私, selfish自私, egoiste的egoiste -- yes, selfish自私.
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我提高视角,但那仍很—自私、自我—是的,自私。
09:09
You, you survive生存. It's OK.
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你可以生存,没问题。
09:12
If you raise提高 the level水平 of your eyes眼睛 a little more you go,
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如果你把视线水平提高些再走,
09:18
"I see you, oh my God you are here, how are you, I can help you,
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「我看到你,天哪你在这里,你好吗,我能帮你,
09:22
I can design设计 for you a new toothbrush牙刷, new toilet厕所 brush," something like that.
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我可以为你设计一把新牙刷,新马桶刷」,像这样。
09:27
I live生活 in society社会; I live生活 in community社区.
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我住在社会,我住在小区。
09:31
It's OK. You start开始 to be in the territory领土 of intelligence情报, we can say.
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没问题。我们可以说,你开始进入智慧的领域。
09:39
From this level水平, the more you can raise提高 this angle角度 of view视图,
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从这个水平,你的视角提得愈高,
09:46
the more you will be important重要 for the society社会.
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你对社会就愈重要。
09:50
The more you will rise上升, the more you will be important重要 for the civilization文明.
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你提得愈高,你对文明就愈重要。
09:55
The more you will rise上升, to see far and high, like that,
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你提得愈高,看得高而远,像这样,
10:01
the more you will be important重要 for the story故事 of our mutation突变.
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你对我们突变的故事就愈重要。
10:05
That means手段 intelligent智能 people are in this angle角度. That is intelligence情报.
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这意味着有智慧的人们在这个角度。这是智慧。
10:12
From this to here, that, it's genius天才.
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从这里到这里,这是天才。
10:16
Ptolemy托勒密, Eratosthenes埃拉托色尼, Einstein爱因斯坦, things like that.
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托勒密、埃拉托斯特尼、爱因斯坦、等等。
10:20
Nobody's没有人的 obliged有义务的 to be a genius天才.
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没有人注定是天才。
10:22
It's better, but nobody没有人.
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那样比较好,但是没有人。
10:25
Take care关心, in this training训练, to be a good mutant突变体.
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在这项训练中,要小心做个好的突变种.
10:31
There is some danger危险, there is some trap陷阱. One trap陷阱: the vertical垂直.
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有一些危险,有一些陷阱。一个陷阱:垂直的。
10:35
Because at the vertical垂直 of us, if you look like that,
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因为垂直于我们,如果你这样看,
10:38
"Ah! my God, there is God. Ah! God!"
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「啊!天哪,那是神。啊!神!」
10:41
God is a trap陷阱. God is the answer回答 when we don't know the answer回答.
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神是个陷阱。当我们不知答案时,神是答案。
10:48
That means手段, when your brain is not enough足够 big, when you don't understand理解,
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就是说,当你的头脑不够大,当你不了解。
10:56
you go, "Ah, it's God, it's God." That's ridiculous荒谬.
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你会说,「啊!是神,是神」。那很荒谬。
10:59
That's why -- jump, like that? No, don't jump.
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就是为什么—跳,像这样?不,不要跳。
11:03
Come back. Because, after, there is another另一个 trap陷阱.
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回来。因为后来,还有另一个陷阱。
11:06
If you look like that, you look to the past过去,
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如果你那样看,你看的是过去。
11:09
or you look inside if you are very flexible灵活, inside yourself你自己.
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或你向内看,如果你很柔软,看自己的内部。
11:13
It's called schizophrenia精神分裂症, and you are dead also.
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那叫「精神分裂症」,你也就死定了。
11:16
That's why every一切 morning早上, now, because you are a good mutant突变体,
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因此每天早上,因为你是个好的突变种,
11:21
you will raise提高 your angle角度 of view视图.
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你将提高你的视角。
11:25
Out, more of the horizontal. You are an intelligence情报.
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向外,更向地平线。你是个智者。
11:29
Never forget忘记 -- like that, like that.
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不要忘了—像这样,像这样。
11:32
It's very, very, very important重要.
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这非常、非常、非常重要。
11:35
What, what else其他 we can say about that? Why do that?
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还有什么我们能说的。为什么要那样做?
11:44
It's because we -- if we look from far, we see our line线 of evolution演化.
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因为我们—如果我们从远处看,我们看到演化的路线。
11:55
This line线 of evolution演化 is clearly明确地 positive.
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这条演化的路线清楚地是正向的。
12:00
From far, this line线 looks容貌 very smooth光滑, like that.
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从远方看,这条线是平顺的,像这样。
12:04
But if you take a lens镜片, like that, this line线 is ackACK, ackACK, ackACK, ackACK, ackACK. Like that.
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但如果你用放大镜,像这样,这条线就曲、折、曲、折。像这样。
12:11
It's made制作 of light and shadow阴影.
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它是由光亮和阴影构成的。
12:16
We can say light is civilization文明, shadow阴影 is barbariabarbaria.
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我们可说:光亮是文明,阴影是野蛮。
12:20
And it's very important重要 to know where we are.
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重要的是要知道我们是在哪里。
12:23
Because some cycle周期, there is a spot in the cycle周期,
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因为某个循环,循环中有个点。
12:29
and you have not the same相同 duty义务 in the different不同 parts部分 of the cycle周期.
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而在循环的不同部分,你的职责不同。
12:35
That means手段, we can imagine想像 -- I don't say it was fantastic奇妙,
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就是说,我们可以想象—我可没说这很神奇,
12:41
but in the '80s, there was not too much war战争, like that, it was --
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但在 '80 年代,没有太多像那样的战争,因此—
12:48
we can imagine想像 that the civilization文明 can become成为 civilized文明.
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我们能想象:文明可以变得有教养。
12:55
In this case案件, people like me are acceptable接受.
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这样情形下,像我这样的人可被接受。
12:59
We can say, "It's luxurious豪华 time."
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我们可说,「那是奢华时代」。
13:02
We have time to think, we have time to I don't know what,
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我们有时间去思考,我们有时间去…
13:06
speak说话 about art艺术 and things like that.
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谈谈艺术及诸如此类的事物。
13:08
It's OK. We are in the light.
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那很好。我们在光亮处。
13:11
But sometimes有时, like today今天, we fall秋季, we fall秋季 so fast快速, so fast快速 to shadow阴影, we fall秋季 so fast快速 to barbariabarbaria.
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但有时,像今天,我们落下,快速落下,落入阴影中,快速落入野蛮。
13:22
With many许多, many许多, many许多, many许多 face面对 of barbariabarbaria.
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呈现许许多多、许许多多的野蛮面貌。
13:27
Because it's not, the barbariabarbaria we have today今天, it's perhaps也许 not the barbariabarbaria we think.
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因为那不是我们今天的野蛮,那或许不是我们想象的野蛮。
13:34
There is different不同 type类型 of barbariabarbaria.
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有不同种类的野蛮。
13:36
That's why we must必须 adapt适应.
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因此我们必须调适。
13:39
That means手段, when barbariabarbaria is back, forget忘记 the beautiful美丽 chairs椅子, forget忘记 the beautiful美丽 hotel旅馆,
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就是说,当回到野蛮时,忘掉漂亮椅子,忘掉漂亮旅馆,
13:49
forget忘记 design设计, even -- I'm sorry to say -- forget忘记 art艺术.
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忘掉设计,甚至也要忘掉艺术。
13:52
Forget忘记 all that. There is priority优先; there is urgency.
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全都忘掉吧。有更优先的、更急迫的。
13:56
You must必须 go back to politics政治, you must必须 go back to radicalization激进,
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你必须回到政治,你必得回到激进,
14:00
I'm sorry if that's not very English英语.
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对不起,这不很像英文。
14:03
You must必须 go back to fight斗争, to battle战斗.
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你必得回去打斗、争战。
14:05
That's why today今天 I'm so ashamed羞愧 to make this job工作.
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因为这样,如今我羞于做这件事。
14:09
That's why I am here, to try to do it the best最好 possible可能.
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因此我来这里,尽我所能做它。
14:14
But I know that even I do it the best最好 possible可能
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但我心知,即使我尽我所能做它
14:18
-- that's why I'm the best最好 -- it's nothing.
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—因此我是最好的—那也没什么。
14:20
Because it's not the right time.
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因为时机不对。
14:22
That's why I say that. I say that, because, I repeat重复, nothing exist存在 if it's not in the good reason原因,
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因此我才这样说。东西不应存在,如果没有好的理由,
14:33
the reason原因 of our beautiful美丽 dream梦想, of this civilization文明.
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—我们的美丽梦想,此一文明的理由。
14:38
And because we must必须 all work to finish this story故事.
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因为我们全须去完成这个故事。
14:44
Because the scenario脚本 of this civilization文明
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因为此一文明的剧情
14:48
-- about love, progress进展, and things like that -- it's OK,
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关于爱情、进步、等等—这没问题,
14:52
but there is so many许多 different不同, other scenarios场景 of other civilizations文明.
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但仍有许多其他不同的,其他文明的其他剧情。
14:58
This scenario脚本, of this civilization文明, was about becoming变得 powerful强大, intelligent智能,
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这个文明的剧情是关于变得强盛、变得有智慧,
15:07
like this idea理念 we have invented发明, this concept概念 of God.
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就如同这个想法,我们创造了神的概念。
15:11
We are God now. We are. It's almost几乎 doneDONE.
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现在我们是神。我们是。将要完成了。
15:15
We have just to finish the story故事.
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我们就要完成故事。
15:17
That is very, very important重要.
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这非常、非常重要。
15:19
And when you don't understand理解 really what's happened发生,
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当你不真正明白出了什么事,
15:23
you cannot不能 go and fight斗争 and work and build建立 and things like that.
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你无法前进,去打斗、工作、建设、等等。
15:29
You go to the future未来 back, back, back, back, like that.
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你走向的未来是:退、退、退、退,像这样。
15:34
And you can fall秋季, and it's very dangerous危险.
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你可能跌倒,那很危险。
15:36
No, you must必须 really understand理解 that.
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不,你必须真正明白那个。
15:40
Because we have almost几乎 finished, I'll repeat重复 this story故事.
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因为我们几乎要完成了,我将重复这个故事。
15:44
And the beauty美女 of this, in perhaps也许 50 years年份, 60 years年份, we can finish completely全然 this civilization文明,
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其美在于,或许再 50、60 年,我们能全部完成这个文明。
15:53
and offer提供 to our children孩子 the possibility可能性 to invent发明 a new story故事,
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交给我们的孩子,让他们能够再创新的故事、
16:00
a new poetry诗歌, a new romanticism浪漫主义.
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新的诗篇、新的浪漫。
16:02
With billions数十亿 of people who have been born天生, worked工作, lived生活 and died死亡 before us,
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我们之前,有几十亿人出生、工作、生活、死亡,
16:10
these people who have worked工作 so much,
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这些人工作勤奋,
16:12
we have now bring带来 beautiful美丽 things, beautiful美丽 gifts礼品, we know so many许多 things.
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现在我们有漂亮事物、漂亮礼品,我们懂那么多事。
16:19
We can say to our children孩子, OK, doneDONE, that was our story故事. That passed通过.
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我们可以告诉我们的小孩,好,完成了,这是我们的故事。过去了。
16:26
Now you have a duty义务: invent发明 a new story故事. Invent发明 a new poetry诗歌.
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现在你有个职责:发明新的故事。发明新的诗。
16:32
The only rule规则 is, we have not to have any idea理念 about the next下一个 story故事.
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唯一规则是,我们不必有关于下个故事的任何想法。
16:39
We give you white白色 pages网页. Invent发明.
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我们给你白纸。发明吧。
16:44
We give you the best最好 tools工具, the best最好 tools工具, and now, do it.
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我们给你最好的工具,最好的工具,现在就用它。
16:52
That's why I continue继续 to work, even if it's for toilet厕所 brush.
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因此我继续工作,就算只是设计马桶刷。
Translated by Manlai You
Reviewed by Chun-wen Chen

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ABOUT THE SPEAKER
Philippe Starck - Designer
Philippe Starck designs deluxe objects and posh condos and hotels around the world. Always witty and engaged, he takes special delight in rethinking everyday objects.

Why you should listen

Philippe Starck is a legend of modern design. He's known for his luxurious hotels and boites around the world -- notably the Peninsula Hotel restaurant in Hong Kong, the Teatron in Mexico, the Hotel Delano in Miami, the Mondrian in Los Angeles, the Asia de Cuba restaurant in New York -- designing the total environment from layout to furniture to linens.

But he has made perhaps his most permanent mark on design through his bold reworkings of everyday objects. In reimagining and rethinking the quotidian, he has produced some of the iconic shapes of the 20th century, including his leggy chrome juice squeezer , the reimagined Emeco aluminum chairs, and the witty Louis Ghost polycarbonate fauteuil.

When Starck turns his bold vision toward a chair, a shoe, a toothbrush, it's clear he thinks deeper than the glossy surface.

More profile about the speaker
Philippe Starck | Speaker | TED.com