TED2018
Christina Wallace: How to stop swiping and find your person on dating apps
克里斯提娜 · 华莱士: 如何停止在约会软件上滑屏搜寻，找到真正的白马王子
Filmed:
Readability: 3.8
2,174,628 views
让我们面对这个事实吧，网上约会有时很糟糕。太多的潜在對象，太多的时间被浪费掉——这样做值得吗？ 如果你有同感，播客主/企业家克里斯提娜 · 华莱士（Christina Wallace）也这样认为。 在这个有趣而实用的演讲里，华莱士分享了她如何使用MBA技能发明出了一个“零约会”方法，而不再使用基于滑动的手机应用——以及如何做到这些。
Christina Wallace - Entrepreneur, podcaster, storyteller
A self-described "human Venn diagram," Christina Wallace has crafted a career at the intersection of business, the arts and technology. Full bio
A self-described "human Venn diagram," Christina Wallace has crafted a career at the intersection of business, the arts and technology. Full bio
Double-click the English transcript below to play the video.
00:12
I first tried online dating
my freshman year of college,
my freshman year of college,
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大学一年级时，
我第一次尝试网上约会，
我第一次尝试网上约会，
00:16
which was in 2001,
in case you can't see my wrinkle.
in case you can't see my wrinkle.
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那是在2001年，
我承认这么说有些暴露年龄。
我承认这么说有些暴露年龄。
你可能已注意到
我的身高有一米八，
我的身高有一米八，
00:20
Now, as you may have noticed,
I'm six-feet tall,
I'm six-feet tall,
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当我进入大学校园时，
00:22
and when I arrived at my chosen university
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就意识到校男子篮球队（第三区）
队员的平均身高也才一米七多点儿，
队员的平均身高也才一米七多点儿，
00:24
and realized our men's Division III
basketball team averaged five-foot-eight,
basketball team averaged five-foot-eight,
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00:29
I abandoned the on-campus
scene and went online.
scene and went online.
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所以就当机立断放弃校园约会，
而选择了网上约会。
而选择了网上约会。
那会儿的网上约会，像极了电影
00:32
Now, back then, online dating
was pretty close to the plot
was pretty close to the plot
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《电子情书》里的情节。
00:35
of "You've Got Mail."
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00:36
You'd write long emails
back and forth for weeks,
back and forth for weeks,
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你会连续好几周
写很多很长的邮件，
写很多很长的邮件，
才最终决定约出来见面。
00:39
before you finally met up in real life.
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除了在我的例子里，
意识到俩人根本不来电后，
意识到俩人根本不来电后，
00:41
Except, in my case,
you'd realize you have no chemistry
you'd realize you have no chemistry
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00:44
and so now, you're back to square one.
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一切又回到原点。
00:46
So, while online dating
has changed a lot in the last 17 years,
has changed a lot in the last 17 years,
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虽然过去17年里
网上约会已经改变了很多，
网上约会已经改变了很多，
00:50
many of the frustrations remain the same.
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但其中很多问题依然存在。
以下是网约软件做得好的地方：
00:53
Because here's what it does well.
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它超越你现有的社交和工作圈，
00:55
It broadens your pool of potential dates
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拓宽了潜在约会对象群；
00:58
beyond your existing social
and professional circles.
and professional circles.
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这是它做的不好的地方：
01:01
And here's what it doesn't do well.
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除了以上那条之外的所有方面。
01:03
Literally everything else.
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（笑声）
01:06
(Laughter)
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我先做个自我介绍：
01:08
A few things you should know about me:
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我是一个行动派，
数学超好，而且是个戏剧迷。
数学超好，而且是个戏剧迷。
01:10
I'm an action-oriented overachieving
math and theater nerd,
math and theater nerd,
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01:13
who ended up with an MBA.
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还有一个工商管理硕士学位。
01:15
So, when things aren't working out,
I tend to take a step back,
I tend to take a step back,
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所以当事情发展不顺时，
我一般会选择以退为进，
我一般会选择以退为进，
运用我的商业技能工具
找出问题并解决它。
找出问题并解决它。
01:18
apply my business toolkit
to figure out why, and to fix it.
to figure out why, and to fix it.
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我的感情生活也不例外。
01:22
My love life was no exception.
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在我即将30岁那一个夏天，
我给自己的感情生活放了个假，
我给自己的感情生活放了个假，
01:24
The summer before I turned 30,
I took myself on a relationship off-site.
I took myself on a relationship off-site.
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去缅因州独自露营了一周，
01:28
Which means I went camping solo
in Maine for a week,
in Maine for a week,
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回顾了自己平凡的感情经历。
01:31
to do a retro on my track record
of mediocre relationships.
of mediocre relationships.
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事实是，我很清楚
自己想要什么样的伴侣。
自己想要什么样的伴侣。
01:35
Because the thing was,
I knew what I wanted in a partner.
I knew what I wanted in a partner.
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01:38
Kindness, curiosity, empathy,
a sense of purpose.
a sense of purpose.
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善良、有好奇心、同理心，
还要心怀大志。
还要心怀大志。
01:42
And yet, here's what I chose for online:
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但是，我在网上写的
要求却是这样的：
要求却是这样的：
01:45
Ivy League degree, six feet or taller,
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常青藤大学毕业、身高一米八或以上，
01:48
lives within 12 subway stops of me.
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与我居住的地方
距离不超过12个地铁站。
距离不超过12个地铁站。
01:51
It's not that I intentionally
prioritized those things,
prioritized those things,
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我不是故意要
把那些东西摆在首位，
把那些东西摆在首位，
01:54
it's just the easiest to vet for online.
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而是这样的描述在网上最容易筛查。
01:57
It kind of is like a résumé review,
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它类似于一种简历的审阅，
01:59
which is why these guys
looked great on paper
looked great on paper
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这就是为什么这些男人
把自己写得那么棒，
把自己写得那么棒，
02:01
and never quite fit me.
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却始终不适合我。
02:03
So when I went back online
in the spring of 2016,
in the spring of 2016,
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所以2016年春季，
我再次回归网上约会时，
我再次回归网上约会时，
02:06
I decided to reengineer the process
through some classic business tools.
through some classic business tools.
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我决定用经典的商业手段
来调整我的作战策略。
来调整我的作战策略。
02:10
First, I went to OkCupid,
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首先我登陆了OkCupid，
因为我不想再用那些像游戏一样、
需要不停滑动手机屏幕的软件，
需要不停滑动手机屏幕的软件，
02:12
because I wanted to avoid
the gamification of swipe-based apps.
the gamification of swipe-based apps.
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02:15
And also, because I wanted
a writing sample.
a writing sample.
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而且还因为，我想要一份写作样本。
02:19
Next, I set up a sales funnel,
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接着我建立了一个销售漏斗模型，
02:21
throwing out any sense of my type,
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列出了我想要的方方面面，
02:23
and instead defining the criteria
that would qualify a lead.
that would qualify a lead.
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并且直接提供了符合要求的参考标准。
02:27
An inbound message had to do three things:
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给我私信可以，但要做到三件事：
02:29
had to be written in complete sentences
and with good grammar;
and with good grammar;
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句子完整而语法无误，
还须提到我的
个人简介里的一些内容，
个人简介里的一些内容，
02:32
it had to reference
something in my profile,
something in my profile,
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以此证明这不是复制粘贴，
02:34
so I know it's not
a copy-and-paste situation;
a copy-and-paste situation;
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02:37
and it had to avoid all sexual content.
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并且还不能出现色情内容。
02:40
I figured this was a pretty low bar,
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我想这门槛已经很低了吧，
02:41
but it turns out,
of my 210 inbound messages,
of my 210 inbound messages,
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但事实证明，在收到的210条私信里，
02:44
only 14 percent cleared that hurdle.
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只有14%的人全部符合要求。
02:46
(Laughter)
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（笑声）
02:48
Next, I wanted to meet in real life
as quickly as possible,
as quickly as possible,
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接下来，我要在
现实生活中尽快见到他们，
现实生活中尽快见到他们，
02:51
because the things I cared about,
I couldn't see online.
I couldn't see online.
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因为网上看不出他们是否
具备我所在意的那些品质。
具备我所在意的那些品质。
02:54
But the research, and my experience,
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但根据研究以及自身经验得出，
02:56
shows you only need about 30 seconds
with someone to tell if you click.
with someone to tell if you click.
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你跟某人在一起只需要30秒，
就能确定彼此来不来电。
就能确定彼此来不来电。
所以我发明了“零次约会”。
03:00
So I invented the zero date.
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意思就是：一杯饮料、一个小时。
03:03
The zero date is one drink, one hour.
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目的就为了回答一个问题：
03:05
With the goal of answering one question:
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03:08
Would I like to have
dinner with this person?
dinner with this person?
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“我想和这个人共进晚餐吗？”
而非“他们是我要找的人吗？”
03:11
Not "are they the one"?
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03:12
Literally, "Would I like to spend
three hours across the table
three hours across the table
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真的只是，“我想和他在餐桌旁
03:15
from this person?"
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呆三小时吗？”
要提前说好，时间一到
就要立即停止——
就要立即停止——
03:18
You tell them you have a hard stop --
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说约了别的女性朋友也好，
与中国那边有个视像会议也罢——
与中国那边有个视像会议也罢——
03:19
drinks with girlfriends,
a conference call with China --
a conference call with China --
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这些都不重要，他们根本无从考证。
03:22
it doesn't matter, they don't know you.
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关键是这一小时。
03:24
The point is one hour.
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如果感觉很棒的话，
那就计划第一次约会；
那就计划第一次约会；
03:26
If it's awesome,
you schedule a first date.
you schedule a first date.
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如果感觉不好的话，
那就权且当作娱乐，
那就权且当作娱乐，
03:29
And if it's not awesome,
you downshift into entertainer mode
you downshift into entertainer mode
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03:32
and you workshop a few new stories
for your next networking event.
for your next networking event.
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为下次网约添几个新段子而已。
03:35
Plus, because it's just an hour,
you can squeeze up to three in one evening
you can squeeze up to three in one evening
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另外，因为仅仅只有一个小时，
所以你一晚上可以约三个人，
所以你一晚上可以约三个人，
唯一要做的就是弄好发型，
然后选一套一周里最好看的衣服。
然后选一套一周里最好看的衣服。
03:39
and then you only have to do your hair
and pick out one great outfit a week.
and pick out one great outfit a week.
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03:43
The zero date also gave me a chance
to see how they responded
to see how they responded
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零次约会还能让我看到
对方面对我的邀约
对方面对我的邀约
会作何反应。
03:46
to me asking them out.
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我猜想，不会每个人
都吃我这一套，而事实证明我猜对了。
都吃我这一套，而事实证明我猜对了。
03:47
I figured not everyone
would dig my moxie, and I was right.
would dig my moxie, and I was right.
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在精心挑选的29个人里，
只有15个人回了我的短信，
只有15个人回了我的短信，
03:51
Of my 29 qualified leads,
only 15 replied to my message,
only 15 replied to my message,
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03:55
and of those, six scheduled a zero date.
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而在这15个人里，
只有6人和我进行了“零次约会”。
只有6人和我进行了“零次约会”。
我第一次“零次约会”的对象
是一名布景设计师。
是一名布景设计师。
03:58
My first zero date
was with a set designer.
was with a set designer.
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04:00
And we were both into yoga
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我们都喜欢练瑜伽，
04:01
and preferred our bagels
with peanut butter,
with peanut butter,
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都喜欢吃花生酱味的百吉饼，
所以这一切看起来都挺有希望的。
04:03
so it looked pretty promising.
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04:05
But two minutes in, I could tell
it wasn't going to be a thing
it wasn't going to be a thing
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但两分钟之后我感觉没什么戏了，
不用跟他吃晚餐，
让我松了一口气。
让我松了一口气。
04:08
and I was relieved not to be
spending dinner with him.
spending dinner with him.
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之后我对第二次的
“零次约会“有些紧张。
“零次约会“有些紧张。
04:10
After that, I was a little nervous
about going to my next zero date.
about going to my next zero date.
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04:14
But we had agreed to meet
on the Brooklyn Heights Promenade
on the Brooklyn Heights Promenade
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但我们已经约好了在
布鲁克林高地步道见面，
布鲁克林高地步道见面，
带上威士忌、一起欣赏日落。
04:16
with a flask of whiskey
to watch the sunset,
to watch the sunset,
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实话说，约会地点
离我的公寓只有两个街区。
离我的公寓只有两个街区。
04:18
and honestly, it was two blocks
from my apartment.
from my apartment.
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04:21
Plus, this guy had a podcast,
I have a podcast,
I have a podcast,
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而且，他有播客，我也有，
所以，最糟糕的情况
也不过是聊聊彼此的播客。
也不过是聊聊彼此的播客。
04:24
worst case scenario,
we can talk about our podcasts.
we can talk about our podcasts.
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04:27
Then, Chas set down next to me.
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然后，查斯在我身边坐下，
04:30
And this kind and empathetic man
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这个善良、富有同理心的男人
04:32
told great jokes
and asked even better questions.
and asked even better questions.
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讲了很棒的笑话，
还问了更好的问题。
还问了更好的问题。
04:36
He was a lawyer and a writer,
and his eyes twinkled when he laughed
and his eyes twinkled when he laughed
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他是一名律师兼作家，
笑得时候眼睛都闪烁着光芒，
笑得时候眼睛都闪烁着光芒，
04:40
and they squeezed tight when I kissed him
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在我亲他的时候，又会紧紧闭上，
04:42
and at some point in the evening,
our zero date became a first date.
our zero date became a first date.
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所以某种程度上，当晚的“零次约会”
成了我们的“第一次约会”。
成了我们的“第一次约会”。
04:45
And two years later, we have a washer,
dryer and two house plants together.
dryer and two house plants together.
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两年以后，我们拥有了共同的
洗衣机、吹风机和两盆室内盆栽。
洗衣机、吹风机和两盆室内盆栽。
我不能保证你们最后
也会有两盆室内盆栽，
也会有两盆室内盆栽，
04:50
Now, I can't promise
you're going to end up with house plants.
you're going to end up with house plants.
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04:53
But the point of this story
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但我想说的是，
网上约会不一定总会很差劲。
04:55
is that online dating
doesn't have to suck.
doesn't have to suck.
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04:57
Don't treat it like a game,
and don't treat it like a resume review.
and don't treat it like a resume review.
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不要把它当作一种游戏，
但也不要像筛简历一样。
但也不要像筛简历一样。
05:01
Instead, use it to source
and qualify leads
and qualify leads
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相反，要把它当作
搜集优质人选的过程，
搜集优质人选的过程，
05:04
and then get offline as quickly
as possible with the zero date.
as possible with the zero date.
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然后尽快进行线下的“零次约会”，
05:08
Because the point of this isn't swiping.
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因为网上约会的目的
不是滑动手机屏幕而已，
不是滑动手机屏幕而已，
05:11
It's finding your person.
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而是找到那个对的人。
05:13
Good luck.
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祝大家好运。
05:14
(Applause)
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（掌声）
ABOUT THE SPEAKER
Christina Wallace - Entrepreneur, podcaster, storytellerA self-described "human Venn diagram," Christina Wallace has crafted a career at the intersection of business, the arts and technology.
Why you should listen
Christina Wallace is currently the VP of Growth at Bionic, co-host of The Limit Does Not Exist podcast and co-author of upcoming business book New-to-Big, which will be published by Currency (Penguin Random House) in Spring 2019.
Wallace previously founded fashion company Quincy and ed-tech startup BridgeUp: STEM inside the American Museum of Natural History, and she opened the New York office for Startup Institute. Mashable named her one of "44 Female Founders to Know" and Refinery29 declared her one of the "Most Powerful Women in NYC Tech."
In her free time, Wallace sings in a community choir, climbs mountains, runs half (and some full) marathons and volunteers for progressive political causes. She lives with her fiancé and their two houseplants in Brooklyn, New York.
Watch Wallace's TEDxSanAntonio 2016 talk here.
Christina Wallace | Speaker | TED.com