TEDxSydney
Tea Uglow: An Internet without screens might look like this
汤姆 阿格罗: 一个没有屏幕的网络世界
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Readability: 4.2
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设计师汤姆阿格罗，正在创造一种未来，在这个未来里，我们人类对自然的解决方式和简单工具的喜爱，能够与我们对信息需求和可以提供这些信息的设备共存。 “实体比画面更丰富”，他说，“我们可以拥有一个充满我们喜爱的资讯的地方，而那感觉就跟开电灯一样的轻松简单”。
Tea Uglow - Designer
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Tea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to start by asking you all
to go to your happy place, please.
to go to your happy place, please.
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首先，我要请各位想像一个
会让你们感觉到幸福的地方，
会让你们感觉到幸福的地方，
是的， 一个幸福之地，
00:17
Yes, your happy place,
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我知道你们都有这么一个地方，
即使是假的。
即使是假的。
00:18
I know you've got one even if it's fake.
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（笑声）
00:20
(Laughter)
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好的，那感觉舒服吗？
00:21
OK, so, comfortable?
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很好。
00:23
Good.
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现在，我想请你们在脑海中
回答下列问题。
回答下列问题。
00:24
Now I'd like to you to mentally answer
the following questions.
the following questions.
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00:27
Is there any strip lighting
in your happy place?
in your happy place?
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在你的幸福之地有没有条状霓虹灯?
塑料桌？
00:31
Any plastic tables?
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00:33
Polyester flooring?
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聚酯地板？
00:35
Mobile phones?
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或者手机？
00:36
No?
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没有吧？
我想，我们都明白，我们的幸福之地
00:37
I think we all know that our happy place
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必定就是某个自然风景，在户外——
00:39
is meant to be
somewhere natural, outdoors --
somewhere natural, outdoors --
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海滩、火炉旁的地方。
00:42
on a beach, fireside.
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我们可以看看书，享受美食，
或者织点东西。
或者织点东西。
00:44
We'll be reading or eating or knitting.
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00:48
And we're surrounded
by natural light and organic elements.
by natural light and organic elements.
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我们被自然光和有机元素包围。
大自然中的事物使我们感到幸福。
00:52
Natural things make us happy.
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而且幸福有很大的吸引力，
我都为获得幸福而努力着。
我都为获得幸福而努力着。
00:55
And happiness is a great motivator;
we strive for happiness.
we strive for happiness.
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或许这就是我们为什么总在
重复设计每样东西，
重复设计每样东西，
00:59
Perhaps that's why
we're always redesigning everything,
we're always redesigning everything,
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01:01
in the hopes that our solutions
might feel more natural.
might feel more natural.
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是希望我们的解决方案
更贴近自然。
更贴近自然。
01:06
So let's start there --
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让我们从这想法开始——
“好的设计应该自然不造作”。
01:08
with the idea that good design
should feel natural.
should feel natural.
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01:12
Your phone is not very natural.
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你的手机不是非常贴近自然。
01:17
And you probably think
you're addicted to your phone,
you're addicted to your phone,
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你可能认为你对手机上了瘾，
但实际上你没有。
01:19
but you're really not.
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01:21
We're not addicted to devices,
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我们不会对电子设备上瘾，
我们是沉迷于在电子设备里
川流的信息。
川流的信息。
01:23
we're addicted to the information
that flows through them.
that flows through them.
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01:26
I wonder how long you would be
happy in your happy place
happy in your happy place
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我想知道你们保持快乐的时间有多长，
如果没有任何外部信息
进入你们的幸福之地。
进入你们的幸福之地。
01:29
without any information
from the outside world.
from the outside world.
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01:33
I'm interested in how we access
that information,
that information,
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我对我们如何获取
和感受外部信息感兴趣。
01:35
how we experience it.
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我们在数据信息时代穿行，
01:37
We're moving from a time
of static information,
of static information,
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从书籍里、图书馆和公交站，
01:41
held in books and libraries and bus stops,
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通过数位信息时代
01:44
through a period of digital information,
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到流动信息时代，
01:47
towards a period of fluid information,
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你的孩子将可以每时每刻
在任何地方获取任何信息，
在任何地方获取任何信息，
01:49
where your children will expect to be able
to access anything, anywhere at any time,
to access anything, anywhere at any time,
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从量子物理学到中世纪葡萄栽培，
01:55
from quantum physics
to medieval viticulture,
to medieval viticulture,
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从性别理论到明天的天气，
01:59
from gender theory to tomorrow's weather,
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就像打开灯那么简单——
02:03
just like switching on a lightbulb --
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02:06
Imagine that.
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试想一下。
人类也喜欢简单的工具。
02:08
Humans also like simple tools.
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02:11
Your phone is not a very simple tool.
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你的手机不是很简易的工具。
但一只叉子是简易的工具。
02:14
A fork is a simple tool.
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（笑声）
02:16
(Laughter)
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我们不太喜欢用塑料制作它们，
02:17
And we don't like them made of plastic,
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同样我不是很喜欢我的手机——
02:20
in the same way I don't really like
my phone very much --
my phone very much --
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这不是我想要接收信息的方式。
02:22
it's not how I want
to experience information.
to experience information.
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02:27
I think there are better solutions
than a world mediated by screens.
than a world mediated by screens.
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我想除了用屏幕连接世界，
我们有更好的方式。
我们有更好的方式。
我不讨厌屏幕，但是我并没有感到——
02:31
I don't hate screens, but I don't feel --
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并且我认为任何人都不会愿意去想
02:34
and I don't think any of us feel that good
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我们到底花了多少时间去看手机。
02:36
about how much time
we spend slouched over them.
we spend slouched over them.
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02:40
Fortunately,
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幸运的是，
大型科技公司也同意这一点。
02:41
the big tech companies seem to agree.
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他们正大规模投资于触觉、语音和手势，
02:43
They're actually heavily invested
in touch and speech and gesture,
in touch and speech and gesture,
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和感官技术——
02:48
and also in senses --
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枯燥的事物，比如杯子，
02:49
things that can turn
dumb objects, like cups,
dumb objects, like cups,
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我们向它们注入互联网的魔力，
02:52
and imbue them with the magic
of the Internet,
of the Internet,
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就可能将数位云端科技
02:56
potentially turning this digital cloud
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转换成我们能触摸和移动的东西。
02:58
into something we might touch and move.
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03:01
The parents in crisis over screen time
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父母们在屏幕时代里
经历了很大的困扰，
经历了很大的困扰，
他们需要电子玩具和对
家庭安全的应用程序商店
家庭安全的应用程序商店
03:04
need physical digital toys
teaching their kids to read,
teaching their kids to read,
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来教孩子们阅读。
03:07
as well as family-safe app stores.
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03:11
And I think, actually,
that's already really happening.
that's already really happening.
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我认为这些正切实地发生着。
03:15
Reality is richer than screens.
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现实比屏幕更丰富。
03:20
For example, I love books.
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比如，我喜欢读书。
03:24
For me they are time machines --
atoms and molecules bound in space,
atoms and molecules bound in space,
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对我来说它们是时间机器，
是空间中的原子和分子，
是空间中的原子和分子，
从它们被创造的那一刻，
到我经历的那一刻。
到我经历的那一刻。
03:29
from the moment of their creation
to the moment of my experience.
to the moment of my experience.
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但是坦率地说，
03:33
But frankly,
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那些千篇一律的信息我的手机里都有。
03:35
the content's identical on my phone.
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那么，是什么可以使现实比屏幕
让我们有更丰富的经历呢 ?
让我们有更丰富的经历呢 ?
03:37
So what makes this
a richer experience than a screen?
a richer experience than a screen?
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我的意思是从科学的角度来说。
03:41
I mean, scientifically.
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我们当然需要屏幕。
03:45
We need screens, of course.
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如果我要展示影片，
我必然需要巨大的屏幕。
我必然需要巨大的屏幕。
03:47
I'm going to show film,
I need the enormous screen.
I need the enormous screen.
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03:52
But there's more than you can do
with these magic boxes.
with these magic boxes.
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但是除了操作这些电子小玩意儿，
你们还可以做更多事情。
你们还可以做更多事情。
03:56
Your phone is not
the Internet's door bitch.
the Internet's door bitch.
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你的手机不是互联网的看门狗。
（笑声）
03:59
(Laughter)
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我们能构建具体的事物——
04:00
We can build things --
physical things,
physical things,
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利用物理知识与像素，
04:03
using physics and pixels,
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将互联网与我们
身处的世界结合在一起。
身处的世界结合在一起。
04:06
that can integrate the Internet
into the world around us.
into the world around us.
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我会向你们展示几个这样的例子。
04:09
And I'm going to show you
a few examples of those.
a few examples of those.
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04:14
A while ago, I got to work
with a design agency, Berg,
with a design agency, Berg,
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之前，我在一家设计公司Berg工作，
去探索如果没有屏幕，
互联网会是什么样子。
互联网会是什么样子。
04:17
on an exploration of what the Internet
without screens might actually look like.
without screens might actually look like.
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他们向我展示了各种
04:22
And they showed us a range ways
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将光线跟简单的概念与
实体物品想结合的例子，
实体物品想结合的例子，
04:24
that light can work with simple senses
and physical objects
and physical objects
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真正将互联网带入生活，将其具体化。
04:29
to really bring the Internet to life,
to make it tangible.
to make it tangible.
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比如这个奇妙的
机械YouTube播放器一样。
机械YouTube播放器一样。
04:33
Like this wonderfully mechanical
YouTube player.
YouTube player.
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04:38
And this was an inspiration to me.
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这给了我灵感。
04:42
Next I worked with
the Japanese agency, AQ,
the Japanese agency, AQ,
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接下来，我跟日本的AQ设计公司
在一个有关心理健康的
研究项目上进行了合作。
研究项目上进行了合作。
04:45
on a research project into mental health.
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我们想设计出一种实体，
04:47
We wanted to create an object
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它能够抓取情绪波动中的主观数据，
04:49
that could capture the subjective data
around mood swings
around mood swings
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04:53
that's so essential to diagnosis.
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这对于诊断来说至关重要。
04:56
This object captures your touch,
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这个物体获取你的触觉，
因此你生气时可能会大力按压它，
04:58
so you might press it
very hard if you're angry,
very hard if you're angry,
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或在心绪平和时轻抚它。
05:01
or stroke it if you're calm.
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它就像一个数码表情贴。
05:03
It's like a digital emoji stick.
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然后你可能在一段时间后重温这些数据，
05:05
And then you might revisit
those moments later,
those moments later,
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并在网上添加一些注释内容。
05:09
and add context to them online.
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05:11
Most of all,
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大多数情况下，
我们想创造一个亲切，美好的事物，
05:12
we wanted to create
an intimate, beautiful thing
an intimate, beautiful thing
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它能被放在口袋中
05:16
that could live in your pocket
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让你爱不释手。
05:18
and be loved.
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05:20
The binoculars are actually
a birthday present
a birthday present
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双筒望远镜实际上是
给悉尼歌剧院40周年庆典的
一个生日礼物。
一个生日礼物。
05:22
for the Sydney Opera House's
40th anniversary.
40th anniversary.
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我们在波士顿Tellart的朋友
带来一只双筒望远镜，
带来一只双筒望远镜，
05:25
Our friends at Tellart in Boston
brought over a pair of street binoculars,
brought over a pair of street binoculars,
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就是那种在帝国大厦能找到的望远镜
05:29
the kind you might find
on the Empire State Building,
on the Empire State Building,
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他们将它改装成360度视角，
05:31
and they fitted them with 360-degree views
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能看到标志性的世界文物——
05:34
of other iconic world heritage sights --
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（笑声）
05:37
(Laughter)
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使用街景视角。
05:38
using Street View.
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然后我们把它们卡在台阶下。
05:40
And then we stuck them under the steps.
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它们变得非常实用，便携，
05:43
So, they became this very physical,
simple reappropriation,
simple reappropriation,
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或者说像其他标志的一个入口。
05:48
or like a portal to these other icons.
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你可能看到凡尔赛宫和
沙克尔顿的小屋。
沙克尔顿的小屋。
05:50
So you might see Versailles
or Shackleton's Hut.
or Shackleton's Hut.
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基本上，它在虚拟1955年左右的场景。
05:53
Basically, it's virtual
reality circa 1955.
reality circa 1955.
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（笑声）
05:56
(Laughter)
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05:59
In our office we use
hacky sacks to exchange URLs.
hacky sacks to exchange URLs.
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在我们办公室，
我们用哈克布袋交换URL链接。
我们用哈克布袋交换URL链接。
这很简单，就像你的澳宝卡。
(注：公交卡)
(注：公交卡)
06:02
This is incredibly simple,
it's like your Opal card.
it's like your Opal card.
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你只要将一个网址输入这个小小的芯片，
06:05
You basically put a website
on the little chip in here,
on the little chip in here,
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然后这样......你就大功告成了——
06:09
and then you do this and ... bosh! --
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这个网站就会出现在你手机上。
06:13
the website appears on your phone.
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只需要1毛钱。
06:15
It's about 10 cents.
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“拥抱森林”是我们现在正在
06:17
Treehugger is a project
that we're working on
that we're working on
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与悉尼 的Grumpy Sailor和Finch合作的项目。
06:20
with Grumpy Sailor and Finch,
here in Sydney.
here in Sydney.
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我们对可能的结果感到兴奋，
06:22
And I'm very excited
about what might happen
about what might happen
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当你拆开手机把这些碎片分散在树上，
06:25
when you pull the phones apart
and you put the bits into trees,
and you put the bits into trees,
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我的孩子们就可能有机会
06:29
and that my children
might have an opportunity
might have an opportunity
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在魔法棒的指引下探索迷人的森林，
06:32
to visit an enchanted forest
guided by a magic wand,
guided by a magic wand,
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在那里他们会与数字化的精灵
交谈并向它们提问，
交谈并向它们提问，
06:36
where they could talk to digital fairies
and ask them questions,
and ask them questions,
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并且会被问一些问题。
06:39
and be asked questions in return.
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如你们所见，
06:42
As you can see,
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一切都还只是雏形。
06:43
we're at the cardboard stage
with this one.
with this one.
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（笑声）
06:45
(Laughter)
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但我对把孩子送回
06:46
But I'm very excited
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06:47
by the possibility of getting kids
back outside without screens,
back outside without screens,
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没有屏幕的世界的可能性感到兴奋，
他们在手指间
创造出了互联网的魔法力量。
创造出了互联网的魔法力量。
06:51
but with all the powerful magic
of the Internet at their fingertips.
of the Internet at their fingertips.
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我们希望年底之前
可以做出这样的东西。
可以做出这样的东西。
06:55
And we hope to have something like this
working by the end of the year.
working by the end of the year.
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07:01
So let's recap.
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那么我们来总结一下。
07:03
Humans like natural solutions.
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人类喜欢自然的解决方式。
人类喜爱信息。
07:05
Humans love information.
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人类需要简单的工具。
07:07
Humans need simple tools.
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07:10
These principles should underpin
how we design for the future,
how we design for the future,
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这些原则应该作为我们设计未来的基石，
不只是为了设计互联网。
07:15
not just for the Internet.
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07:18
You may feel uncomfortable about the age
of information that we're moving into.
of information that we're moving into.
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你可能对我们正在迈进的
信息时代感到不适。
信息时代感到不适。
你可能面临巨大的挑战，
而不只是单纯的兴奋。
而不只是单纯的兴奋。
07:23
You may feel challenged,
rather than simply excited.
rather than simply excited.
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知道吗？其实我也是这样。
07:28
Guess what? Me too.
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这真的是人类历史上的非凡时刻。
07:30
It's a really extraordinary period
of human history.
of human history.
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07:35
We are the people
that actually build our world,
that actually build our world,
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我们是建构这世界的真正主人，
而不是人工智能....
07:39
there are no artificial intelligences...
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07:41
yet.
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目前还不能算。
07:43
(Laughter)
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（笑声）
就是我们——
设计师、建筑师、艺术家、工程师。
设计师、建筑师、艺术家、工程师。
07:45
It's us -- designers, architects,
artists, engineers.
artists, engineers.
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如果我们不断挑战自己，
07:50
And if we challenge ourselves,
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我们的确就能打造一个幸福之地，
07:53
I think that actually
we can have a happy place
we can have a happy place
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这个地方充斥着我们喜欢的信息，
07:57
filled with the information we love
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这种感觉和打开灯一样自然简单。
07:59
that feels as natural and as simple
as switching on lightbulb.
as switching on lightbulb.
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虽然这看起来不可避免，
08:04
And although it may seem inevitable,
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公众需要的是手表、 网页和小部件，
08:06
that what the public wants
is watches and websites and widgets,
is watches and websites and widgets,
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但只要我们放一点点设计的心思
在软木塞、电灯和小沙包里面就够了。
在软木塞、电灯和小沙包里面就够了。
08:11
maybe we could give a bit of thought
to cork and light and hacky sacks.
to cork and light and hacky sacks.
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非常谢谢你们。
08:17
Thank you very much.
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（鼓掌）
08:19
(Applause)
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Reviewed by Yi-Fan Yu
ABOUT THE SPEAKER
Tea Uglow - DesignerTea Uglow leads part of Google's Creative Lab specializing in work with cultural organizations, artists, writers and producers on experiments using digital technology at the boundaries of traditional cultural practice.
Why you should listen
Tea Uglow has worked at Google for nearly 10 years, starting Google's Creative Lab in Europe and, since 2012, building a Creative Lab for the Asia Pacific region in Sydney, Australia. She works with cultural organizations and practitioners to enable artists, writers and performers to look at new ways in which we can use digital technology to augment traditional art, theatre and music. Uglow believes that by experimenting with digital tools at the creative core of culture we can transform existing cultural practice without losing the tradition, values and intangible qualities that make the arts so valuable.
Previous projects include Editions at Play (books), Hangouts in History (education), Dream40 (theatre, with the RSC), Build with Chrome (with LEGO), Web Lab (with London's Science Museum), Life in a Day (YouTube film with Ridley Scott) and the YouTube Symphony Orchestra (with the LSO). Uglow is proud of her early involvement in the Art Project (now Google's Cultural Institute).
Uglow speaks on innovation and digital futures around the world. At the time of her TEDxSydney talk (2015), Tea was still presenting as male and using her boy-name, which is Tom.
Uglow studied fine art at the Ruskin in Oxford before completing two further degrees in book arts and design management at UAL. She spent six years in art publishing and design management for charities as well as in various digital start-ups before joining Google in 2006. Prior to Google, Uglow worked for the Royal Academy of Arts, the Wellcome Trust, Random House and Christian Aid. She is on the board of the Biennale of Sydney (art) and formerly D&AD (design) and AWARD (advertising).
Uglow is also a very active and proud parent of two small boys. She lives in Sydney, Australia.
Tea Uglow | Speaker | TED.com