TED Residency
Mohammad Modarres: Why you should shop at your local farmers market
Mohammad Modarres: 为什么你应该在当地的农贸市场买菜
Filmed:
Readability: 4.9
1,346,911 views
在美国，你在商店购买的每一美元产品，平均每个农民只能赚不到15美分。他们养活我们的社区，但农民往往买不起他们种植的食物。在这段可实践的演讲中，社会企业家Mohammad Modarres向我们展示了如何将你的购买力投入到行动中，以拯救当地农业免于崩溃，并从下到上改变食品工业。
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio
Double-click the English transcript below to play the video.
00:13
It's been about a decade
since the last financial crisis,
since the last financial crisis,
0
1507
3245
距离上次金融危机已经过去了10年，
00:16
yet this industry has never been bigger.
1
4776
2326
然而，这个行业的规模
却没有丝毫增长。
却没有丝毫增长。
00:19
Legislation that was meant
to better regulate its largest players
to better regulate its largest players
2
7725
3540
旨在更好监管最大参与者的立法
00:23
has hurt its smaller ones,
3
11289
1561
反而伤害了较小的参与者，
00:24
resulting in most of the industry's assets
to be controlled by the top one percent.
to be controlled by the top one percent.
4
12874
5071
导致行业的大部分资产都
被前1%的公司控制。
被前1%的公司控制。
00:30
They've become too big to fail.
5
18550
1594
它们的规模太大了，
倒闭几乎是不可能的事。
倒闭几乎是不可能的事。
00:33
I'm not referring to big banks,
6
21386
2203
我所指的不是大银行，
00:35
but the world of Big Agriculture.
7
23613
2494
而是大农业世界。
00:39
As a public health practitioner
8
27470
1496
作为一名曾与卢旺达
00:40
who has worked with
small-scale farmers in Rwanda
small-scale farmers in Rwanda
9
28990
2708
的小农户共事
的公共卫生从业人员，
的公共卫生从业人员，
00:43
and now as a small food business owner
10
31722
2504
并且现在作为一名处于
00:46
who sits at the intersection
between our consumers and producers,
between our consumers and producers,
11
34250
3927
消费者和生产者之间的十字路
的小型食品企业所有者，
的小型食品企业所有者，
00:50
I've been exposed to one of the most
12
38201
1735
我接触的是世界上
00:51
ecologically and economically
intensive industries in the world,
intensive industries in the world,
13
39960
3424
最生态密集和经济密集的行业之一。
00:55
and throughout my work,
14
43408
1280
在工作中，
00:56
I've witnessed a chilling irony.
15
44712
1739
我目睹了一个让人
不寒而栗的讽刺现实。
不寒而栗的讽刺现实。
00:59
Our farmers, who feed our communities,
cannot afford the very foods they grow.
cannot afford the very foods they grow.
16
47881
4890
我们的农民，养活我们社区的人，
买不起他们自己种植的食物。
买不起他们自己种植的食物。
01:06
Today, a handful of corporations
continue to consolidate
continue to consolidate
17
54927
3840
今天，一些公司持续地吞并
01:10
the entire food supply chain,
18
58791
1625
整个食物供应链，
01:13
from the intellectual property of seeds
to produce and livestock
to produce and livestock
19
61095
3799
从生产种子的知识产权到牲畜，
01:16
all the way to the financial institutions
who lend to these farmers.
who lend to these farmers.
20
64918
3408
一直到为这些农民提供贷款的金融机构。
01:21
And the recent results have been
rising bankruptcies for family farms
rising bankruptcies for family farms
21
69268
4625
最近我们可以看到的所导致
的结果是，越来越多的家庭农场破产，
的结果是，越来越多的家庭农场破产，
01:25
and little control for those who are just
trying to survive in the industry.
trying to survive in the industry.
22
73917
3825
而那些只想在这个行业生存下去
的人对一切则几乎没有控制力。
的人对一切则几乎没有控制力。
01:30
Left unchecked, we will head
into another economic collapse,
into another economic collapse,
23
78931
4140
如果任其发展，我们将面临
跟1980年的农业危机很相似的
跟1980年的农业危机很相似的
01:35
one very similar to
the farm crisis of the 1980s,
the farm crisis of the 1980s,
24
83095
3345
另一场经济崩溃。
01:38
when commodity market prices crashed,
25
86464
2233
当商品市场价格暴跌时，
01:40
interest rates doubled,
26
88721
1638
利率翻倍，
01:42
and many farmers lost everything.
27
90383
2025
很多农民失去了他们的一切 。
01:45
Fortunately, there's a very simple,
three-part solution
three-part solution
28
93670
4435
幸运的是，这里有个非常简单
的三步的解决方案，
的三步的解决方案，
01:50
you can be part of right now
29
98129
2725
你现在就可以参与进来，
01:52
to help us transform our food industry
from the bottom up.
from the bottom up.
30
100878
3658
帮助我们从底层向上
改革我们的食品工业。
改革我们的食品工业。
01:58
Step one: shop at
your local farmers markets.
your local farmers markets.
31
106470
3716
第一步：在本地农贸市场购物。
02:03
Buying from your local market
32
111181
1557
从本地市场购买农产品
02:04
and subscribing to a community-supported
agricultural produce box,
agricultural produce box,
33
112762
4560
并订购社区支农箱
02:09
better known as a CSA,
34
117346
1905
——更广为人知地被叫做CSA，
02:11
may be the single greatest
purchasing decision you can make
purchasing decision you can make
35
119275
2974
也许是作为今天的消费者的你能做的
02:14
as a consumer today.
36
122273
1372
最大的一个购买决定。
02:16
Last year, American farmers
made the least they have
made the least they have
37
124210
3302
去年，美国农民的收入是
02:19
in almost three decades,
38
127536
2283
近三十年来最低的，
02:21
because they now own
fewer parts of the supply chain
fewer parts of the supply chain
39
129843
3031
因为他们现在拥有的供应链环节
02:24
than ever before.
40
132898
1633
比过去少多了。
02:27
Under exclusive contracts
with Big Ag and big box stores,
with Big Ag and big box stores,
41
135018
3628
在与大公司和超级卖场签订的独家合同中，
02:30
farmers are not offered
a fair price for their goods.
a fair price for their goods.
42
138670
3141
农民的商品无法得到公平的价格。
02:34
In fact, the average farmer in America
43
142559
2718
事实上，美国农民平均只能
02:37
makes less than 15 cents of every dollar
on a product that you purchase at a store.
on a product that you purchase at a store.
44
145301
6321
从你在商店购买的1美元产品中
赚得不到15美分。
赚得不到15美分。
02:44
On the other hand, farmers who sell
their goods at a farmers market
their goods at a farmers market
45
152877
4066
但是，在农贸市场卖掉他们商品的农民，
02:48
take home closer to
90 cents of every dollar.
90 cents of every dollar.
46
156967
2749
能在每1美元中带回家90美分。
02:52
But beyond taking home a larger share,
47
160412
2583
但除了带回家更高比例的钱外，
02:55
farmers use markets as an opportunity
48
163019
2524
农民可以利用农贸市场
02:57
to cultivate the next generation
of agriculturalists
of agriculturalists
49
165567
2713
作为一个培养下一代
03:00
who shepherd our farmlands
and our pastures.
and our pastures.
50
168304
3065
负责管理我们农田
和牧场的务农者的机会。
和牧场的务农者的机会。
03:03
In our fight against climate change,
we need them now more than ever
we need them now more than ever
51
171393
4022
在我们与气候变化的对抗中，
我们远比过去更需要他们，
我们远比过去更需要他们，
03:07
to promote and preserve diverse land use.
52
175439
2823
以促进和保持多样化的土地使用。
03:10
When multigenerational farms
are lost to Big Ag consolidation,
are lost to Big Ag consolidation,
53
178960
3941
当聚居型农场被大型农业合并取代时，
03:14
our communities suffer in countless ways.
54
182925
2385
我们的社区遭受了无数的苦难。
03:17
Rural America has now jumped above
the national average in violent crime.
the national average in violent crime.
55
185814
4830
美国农村的暴力犯罪已经
超过全国平均水平。
超过全国平均水平。
03:23
Three out four farmworkers surveyed
have been directly impacted
have been directly impacted
56
191153
3599
接受调查的农场工人中有3/4直接受到
03:26
by our opioid epidemic.
57
194776
1844
阿片类药物流行的影响。
03:28
Now oftentimes disguised as accidents,
58
196644
2882
现在经常被伪装成事故
的农民自杀案件
的农民自杀案件
03:31
farmer suicide is now on the rise.
59
199550
2099
数量正在上升。
03:35
Step two: shop at
your local farmers markets.
your local farmers markets.
60
203971
4635
第二步：在本地农贸市场购物。
03:40
(Laughter)
61
208630
1689
（笑声）
03:43
Produce from a large retail store
is harvested before it's ripe
is harvested before it's ripe
62
211454
4362
为大型零售商店生产的产品都
是在成熟前就已经被收割，
是在成熟前就已经被收割，
03:47
to travel more than a thousand miles
before it ultimately sits on your shelf
before it ultimately sits on your shelf
63
215840
3859
整个运输距离超过1千多英里，
他们大概需要两周
他们大概需要两周
03:51
roughly two weeks later.
64
219723
1755
才能到达你面前的货物架上。
03:53
Alternatively, because
most farmers markets
most farmers markets
65
221502
2295
反观，因为大部分农贸市场
03:55
have proximity and
production requirements,
production requirements,
66
223821
2801
都有邻近性和生产需求，
03:58
farmers travel less than 50 miles
to offer you local produce
to offer you local produce
67
226646
4734
农民只需要走不到50英里，
就可以在产生最少包装废物的情况下
就可以在产生最少包装废物的情况下
04:03
with minimal packaging waste.
68
231404
2376
为你提供本地出产的农产品。
04:06
With the advent of online grocers
and trending meal kits,
and trending meal kits,
69
234363
4689
随着在线杂货店和流行餐包的出现，
04:11
consumers are increasingly disconnected
70
239076
2527
消费者越来越与
04:13
with their farmers and the economics
of food production.
of food production.
71
241627
2758
农民和粮食生产经济脱节。
04:16
Since the rise of
the smartphone revolution,
the smartphone revolution,
72
244906
2315
自从智能手机革命兴起后，
04:19
direct-to-consumer goods have stagnated.
73
247245
2813
直接面向消费者的商品已经停滞。
04:24
While local and sustainable foods
have been trending for almost a decade,
have been trending for almost a decade,
74
252081
5127
虽然本地的和可持续的食品
已经流行了近10年，
已经流行了近10年，
04:29
terms like "healthy" and "natural"
75
257232
1977
但是像“健康”和“天然”这样的词
04:31
have no legal framework
in the United States.
in the United States.
76
259233
2488
在美国没有法律框架。
04:34
Your best bet for fresh,
nutrient-rich foods
nutrient-rich foods
77
262371
3717
你最好的选择当然是真正
新鲜，营养丰富的食物，
新鲜，营养丰富的食物，
04:38
without the marketing jargon?
78
266112
1563
而不仅仅是这样的营销术语吧？
04:40
Go to your farmers market.
79
268378
1355
那么，去农贸市场购物吧。
04:42
Buying local is not a new idea,
80
270940
2418
在本地农贸市场购买农产品
并不是个新主意，
并不是个新主意，
04:45
but turning it into a habit
in today's world still is.
in today's world still is.
81
273382
3285
但是，把它变成习惯
在今天仍然是新鲜的。
在今天仍然是新鲜的。
04:49
If we want to avoid
the high costs of cheap food,
the high costs of cheap food,
82
277136
3198
如果我们想要避免本应廉价
的食物变得成本高昂，
的食物变得成本高昂，
04:53
protect our environment,
83
281321
1631
保护我们的环境，
04:54
rebuild our communities
84
282976
2324
重建我们的社区，
04:57
and save our farmers -- literally --
85
285324
3030
并拯救我们的农民吧——不夸张地说——
05:01
we're going to need to vote
with our food purchases.
with our food purchases.
86
289426
2817
我们得用我们自己的方式，也就是
购买食物，来出一份自己的力。
购买食物，来出一份自己的力。
05:05
The success of our food systems
is directly attached to us.
is directly attached to us.
87
293150
4052
饮食系统成功与否跟我们息息相关。
05:09
If we want to break up Big Ag's hold
on our food supply chain,
on our food supply chain,
88
297961
4290
如果我们想要打破农业巨头
对我们食物供应链的掌控，
对我们食物供应链的掌控，
05:14
then we're going to need
to connect with our farmers.
to connect with our farmers.
89
302275
3271
那么我们就需要跟农民建立连接。
我们需要与为我们提供
05:17
We're going to need
to rebuild relationships
to rebuild relationships
90
305993
2464
05:20
with the hands that feed us
three times a day.
three times a day.
91
308481
3223
一日三餐的双手重建联系，
05:24
Plus, two more for snacks.
92
312750
1698
再加上多的两份零食。
05:27
Come on.
93
315465
1176
来吧。
05:30
With a government online database
of more than 8,600 farmers markets
of more than 8,600 farmers markets
94
318541
4580
政府的在线数据显示
全国有8600个农贸市场，
05:35
across the country,
95
323145
1165
05:36
you can easily find
the nearest one to you.
the nearest one to you.
96
324334
2336
你可以轻松找到离你最近的。
05:39
Just think of yourself
as an investor in food,
as an investor in food,
97
327590
2846
只需把你自己想成一个食品的投资者，
05:43
where your purchasing power helps create
a more equitable society for everyone.
a more equitable society for everyone.
98
331343
3792
在那儿，你的购买力可以帮助创造
一个对每个人更平等的社会。
一个对每个人更平等的社会。
05:48
Oh!
99
336062
1167
哦！
05:49
Almost forgot step three,
100
337788
1437
差点忘记第三步了。
05:52
which may surprise you:
101
340270
1474
这可能也会让你们惊讶：
05:55
shop at your local farmers markets.
102
343595
2280
在本地农贸市场购买。
05:57
(Laughter)
103
345899
1070
（笑声）
05:58
Thank you.
104
346993
1058
谢谢。
06:00
(Applause)
105
348075
4538
（鼓掌）
ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneurMohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.
Why you should listen
As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.
A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.
Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.
Mohammad Modarres | Speaker | TED.com