ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.

Why you should listen

As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.

A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.

Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.

More profile about the speaker
Mohammad Modarres | Speaker | TED.com
TED Residency

Mohammad Modarres: Why you should shop at your local farmers market

Mohammad Modarres: 为什么你应该在当地的农贸市场买菜

Filmed:
1,346,911 views

在美国,你在商店购买的每一美元产品,平均每个农民只能赚不到15美分。他们养活我们的社区,但农民往往买不起他们种植的食物。在这段可实践的演讲中,社会企业家Mohammad Modarres向我们展示了如何将你的购买力投入到行动中,以拯救当地农业免于崩溃,并从下到上改变食品工业。
- Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio

Double-click the English transcript below to play the video.

00:13
It's been about a decade
since以来 the last financial金融 crisis危机,
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距离上次金融危机已经过去了10年,
00:16
yet然而 this industry行业 has never been bigger.
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然而,这个行业的规模
却没有丝毫增长。
00:19
Legislation立法 that was meant意味着
to better regulate调节 its largest最大 players玩家
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旨在更好监管最大参与者的立法
00:23
has hurt伤害 its smaller ones那些,
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反而伤害了较小的参与者,
00:24
resulting造成 in most of the industry's业界 assets资产
to be controlled受控 by the top最佳 one percent百分.
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导致行业的大部分资产都
被前1%的公司控制。
00:30
They've他们已经 become成为 too big to fail失败.
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它们的规模太大了,
倒闭几乎是不可能的事。
00:33
I'm not referring to big banks银行,
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我所指的不是大银行,
00:35
but the world世界 of Big Agriculture农业.
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而是大农业世界。
00:39
As a public上市 health健康 practitioner从业者
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作为一名曾与卢旺达
00:40
who has worked工作 with
small-scale小型 farmers农民 in Rwanda卢旺达
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的小农户共事
的公共卫生从业人员,
00:43
and now as a small food餐饮 business商业 owner所有者
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并且现在作为一名处于
00:46
who sits坐镇 at the intersection路口
between之间 our consumers消费者 and producers生产商,
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消费者和生产者之间的十字路
的小型食品企业所有者,
00:50
I've been exposed裸露 to one of the most
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我接触的是世界上
00:51
ecologically生态 and economically经济
intensive集约 industries行业 in the world世界,
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最生态密集和经济密集的行业之一。
00:55
and throughout始终 my work,
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在工作中,
00:56
I've witnessed目击 a chilling令人心寒 irony讽刺.
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我目睹了一个让人
不寒而栗的讽刺现实。
00:59
Our farmers农民, who feed饲料 our communities社区,
cannot不能 afford给予 the very foods食品 they grow增长.
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我们的农民,养活我们社区的人,
买不起他们自己种植的食物。
01:06
Today今天, a handful少数 of corporations公司
continue继续 to consolidate巩固
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今天,一些公司持续地吞并
01:10
the entire整个 food餐饮 supply供应 chain,
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整个食物供应链,
01:13
from the intellectual知识分子 property属性 of seeds种子
to produce生产 and livestock家畜
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从生产种子的知识产权到牲畜,
01:16
all the way to the financial金融 institutions机构
who lend to these farmers农民.
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一直到为这些农民提供贷款的金融机构。
01:21
And the recent最近 results结果 have been
rising升起 bankruptcies破产 for family家庭 farms农场
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最近我们可以看到的所导致
的结果是,越来越多的家庭农场破产,
01:25
and little control控制 for those who are just
trying to survive生存 in the industry行业.
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而那些只想在这个行业生存下去
的人对一切则几乎没有控制力。
01:30
Left unchecked未选中, we will head
into another另一个 economic经济 collapse坍方,
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如果任其发展,我们将面临
跟1980年的农业危机很相似的
01:35
one very similar类似 to
the farm农场 crisis危机 of the 1980s,
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另一场经济崩溃。
01:38
when commodity商品 market市场 prices价格 crashed坠毁,
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当商品市场价格暴跌时,
01:40
interest利益 rates利率 doubled翻倍,
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利率翻倍,
01:42
and many许多 farmers农民 lost丢失 everything.
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很多农民失去了他们的一切 。
01:45
Fortunately幸好, there's a very simple简单,
three-part三部分 solution
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幸运的是,这里有个非常简单
的三步的解决方案,
01:50
you can be part部分 of right now
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你现在就可以参与进来,
01:52
to help us transform转变 our food餐饮 industry行业
from the bottom底部 up.
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帮助我们从底层向上
改革我们的食品工业。
01:58
Step one: shop at
your local本地 farmers农民 markets市场.
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第一步:在本地农贸市场购物。
02:03
Buying购买 from your local本地 market市场
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从本地市场购买农产品
02:04
and subscribing订阅 to a community-supported社区支持
agricultural农业的 produce生产 box,
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并订购社区支农箱
02:09
better known已知 as a CSACSA,
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——更广为人知地被叫做CSA,
02:11
may可能 be the single greatest最大
purchasing购买 decision决定 you can make
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也许是作为今天的消费者的你能做的
02:14
as a consumer消费者 today今天.
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最大的一个购买决定。
02:16
Last year, American美国 farmers农民
made制作 the least最小 they have
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去年,美国农民的收入是
02:19
in almost几乎 three decades几十年,
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近三十年来最低的,
02:21
because they now own拥有
fewer parts部分 of the supply供应 chain
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因为他们现在拥有的供应链环节
02:24
than ever before.
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比过去少多了。
02:27
Under exclusive独家 contracts合同
with Big Ag and big box stores商店,
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在与大公司和超级卖场签订的独家合同中,
02:30
farmers农民 are not offered提供
a fair公平 price价钱 for their goods产品.
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农民的商品无法得到公平的价格。
02:34
In fact事实, the average平均 farmer农民 in America美国
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事实上,美国农民平均只能
02:37
makes品牌 less than 15 cents of every一切 dollar美元
on a product产品 that you purchase采购 at a store商店.
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从你在商店购买的1美元产品中
赚得不到15美分。
02:44
On the other hand, farmers农民 who sell
their goods产品 at a farmers农民 market市场
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但是,在农贸市场卖掉他们商品的农民,
02:48
take home closer接近 to
90 cents of every一切 dollar美元.
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能在每1美元中带回家90美分。
02:52
But beyond taking服用 home a larger share分享,
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但除了带回家更高比例的钱外,
02:55
farmers农民 use markets市场 as an opportunity机会
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农民可以利用农贸市场
02:57
to cultivate培育 the next下一个 generation
of agriculturalists农学家
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作为一个培养下一代
03:00
who shepherd牧羊人 our farmlands农田
and our pastures牧场.
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负责管理我们农田
和牧场的务农者的机会。
03:03
In our fight斗争 against反对 climate气候 change更改,
we need them now more than ever
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在我们与气候变化的对抗中,
我们远比过去更需要他们,
03:07
to promote促进 and preserve保留 diverse多种 land土地 use.
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以促进和保持多样化的土地使用。
03:10
When multigenerational多代同堂 farms农场
are lost丢失 to Big Ag consolidation合并,
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当聚居型农场被大型农业合并取代时,
03:14
our communities社区 suffer遭受 in countless无数 ways方法.
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我们的社区遭受了无数的苦难。
03:17
Rural乡村 America美国 has now jumped跳下 above以上
the national国民 average平均 in violent暴力 crime犯罪.
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美国农村的暴力犯罪已经
超过全国平均水平。
03:23
Three out four farmworkers农场工人 surveyed调查
have been directly impacted影响
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接受调查的农场工人中有3/4直接受到
03:26
by our opioid阿片 epidemic疫情.
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阿片类药物流行的影响。
03:28
Now oftentimes通常情况下 disguised伪装 as accidents事故,
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现在经常被伪装成事故
的农民自杀案件
03:31
farmer农民 suicide自杀 is now on the rise上升.
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数量正在上升。
03:35
Step two: shop at
your local本地 farmers农民 markets市场.
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第二步:在本地农贸市场购物。
03:40
(Laughter笑声)
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(笑声)
03:43
Produce生产 from a large retail零售 store商店
is harvested收获 before it's ripe成熟
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为大型零售商店生产的产品都
是在成熟前就已经被收割,
03:47
to travel旅行 more than a thousand miles英里
before it ultimately最终 sits坐镇 on your shelf
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整个运输距离超过1千多英里,
他们大概需要两周
03:51
roughly大致 two weeks later后来.
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才能到达你面前的货物架上。
03:53
Alternatively另外, because
most farmers农民 markets市场
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反观,因为大部分农贸市场
03:55
have proximity接近 and
production生产 requirements要求,
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都有邻近性和生产需求,
03:58
farmers农民 travel旅行 less than 50 miles英里
to offer提供 you local本地 produce生产
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农民只需要走不到50英里,
就可以在产生最少包装废物的情况下
04:03
with minimal最小 packaging打包 waste浪费.
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为你提供本地出产的农产品。
04:06
With the advent来临 of online线上 grocers杂货店
and trending趋势 meal膳食 kits,
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随着在线杂货店和流行餐包的出现,
04:11
consumers消费者 are increasingly日益 disconnected断开的
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消费者越来越与
04:13
with their farmers农民 and the economics经济学
of food餐饮 production生产.
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农民和粮食生产经济脱节。
04:16
Since以来 the rise上升 of
the smartphone手机 revolution革命,
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自从智能手机革命兴起后,
04:19
direct-to-consumer直接面向消费者 goods产品 have stagnated停滞.
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直接面向消费者的商品已经停滞。
04:24
While local本地 and sustainable可持续发展 foods食品
have been trending趋势 for almost几乎 a decade,
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虽然本地的和可持续的食品
已经流行了近10年,
04:29
terms条款 like "healthy健康" and "natural自然"
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但是像“健康”和“天然”这样的词
04:31
have no legal法律 framework骨架
in the United联合的 States状态.
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在美国没有法律框架。
04:34
Your best最好 bet赌注 for fresh新鲜,
nutrient-rich营养丰富 foods食品
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你最好的选择当然是真正
新鲜,营养丰富的食物,
04:38
without the marketing营销 jargon行话?
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而不仅仅是这样的营销术语吧?
04:40
Go to your farmers农民 market市场.
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那么,去农贸市场购物吧。
04:42
Buying购买 local本地 is not a new idea理念,
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在本地农贸市场购买农产品
并不是个新主意,
04:45
but turning车削 it into a habit习惯
in today's今天的 world世界 still is.
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但是,把它变成习惯
在今天仍然是新鲜的。
04:49
If we want to avoid避免
the high costs成本 of cheap低廉 food餐饮,
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如果我们想要避免本应廉价
的食物变得成本高昂,
04:53
protect保护 our environment环境,
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保护我们的环境,
04:54
rebuild重建 our communities社区
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重建我们的社区,
04:57
and save保存 our farmers农民 -- literally按照字面 --
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并拯救我们的农民吧——不夸张地说——
05:01
we're going to need to vote投票
with our food餐饮 purchases购买.
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我们得用我们自己的方式,也就是
购买食物,来出一份自己的力。
05:05
The success成功 of our food餐饮 systems系统
is directly attached to us.
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饮食系统成功与否跟我们息息相关。
05:09
If we want to break打破 up Big Ag's阿格的 hold保持
on our food餐饮 supply供应 chain,
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如果我们想要打破农业巨头
对我们食物供应链的掌控,
05:14
then we're going to need
to connect with our farmers农民.
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那么我们就需要跟农民建立连接。
我们需要与为我们提供
05:17
We're going to need
to rebuild重建 relationships关系
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05:20
with the hands that feed饲料 us
three times a day.
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一日三餐的双手重建联系,
05:24
Plus, two more for snacks小吃.
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再加上多的两份零食。
05:27
Come on.
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来吧。
05:30
With a government政府 online线上 database数据库
of more than 8,600 farmers农民 markets市场
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政府的在线数据显示
全国有8600个农贸市场,
05:35
across横过 the country国家,
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05:36
you can easily容易 find
the nearest最近的 one to you.
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你可以轻松找到离你最近的。
05:39
Just think of yourself你自己
as an investor投资者 in food餐饮,
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只需把你自己想成一个食品的投资者,
05:43
where your purchasing购买 power功率 helps帮助 create创建
a more equitable公平 society社会 for everyone大家.
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在那儿,你的购买力可以帮助创造
一个对每个人更平等的社会。
05:48
Oh!
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哦!
05:49
Almost几乎 forgot忘记 step three,
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差点忘记第三步了。
05:52
which哪一个 may可能 surprise you:
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这可能也会让你们惊讶:
05:55
shop at your local本地 farmers农民 markets市场.
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在本地农贸市场购买。
05:57
(Laughter笑声)
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(笑声)
05:58
Thank you.
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谢谢。
06:00
(Applause掌声)
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(鼓掌)
Translated by psjmz mz
Reviewed by Meng Xiang

▲Back to top

ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.

Why you should listen

As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.

A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.

Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.

More profile about the speaker
Mohammad Modarres | Speaker | TED.com