TED Residency
Mohammad Modarres: Why you should shop at your local farmers market
穆罕默德 ‧ 莫達里斯: 在當地的農夫市場採購產品的理由
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在美國，如果你在店裡購買農產品，每一塊美金中只有十五分錢會回到農夫手上。農夫供應食物給我們的社區，但他們通常自己買不起自己種的糧食。在這場有行動方案的演說中，社會企業家穆罕默德‧莫達里斯說明如何將你的購買力付諸行動，來拯救當地農業，不要讓它崩壞，並全面地由下而上來改變糧食產業。
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio
Double-click the English transcript below to play the video.
00:13
It's been about a decade
since the last financial crisis,
since the last financial crisis,
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上次的金融危機大約是十年前的事了，
00:16
yet this industry has never been bigger.
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但，這個產業從未像現今如此龐大。
00:19
Legislation that was meant
to better regulate its largest players
to better regulate its largest players
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立法的目的應該是要針對
傷害小型個體戶的大型企業
制訂出更好的規範，
制訂出更好的規範，
00:23
has hurt its smaller ones,
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00:24
resulting in most of the industry's assets
to be controlled by the top one percent.
to be controlled by the top one percent.
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因這個產業絕大部分的資產
都被前 1% 的人所控制。
都被前 1% 的人所控制。
00:30
They've become too big to fail.
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它們大到不能倒。
00:33
I'm not referring to big banks,
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我指的不是大銀行，
00:35
but the world of Big Agriculture.
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是大型農業產業的世界。
00:39
As a public health practitioner
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身為曾經在盧安達和小規模
農夫合作過的公共衛生從業人員，
農夫合作過的公共衛生從業人員，
00:40
who has worked with
small-scale farmers in Rwanda
small-scale farmers in Rwanda
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00:43
and now as a small food business owner
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並身為連結消費者和生產者的
00:46
who sits at the intersection
between our consumers and producers,
between our consumers and producers,
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小型食品公司的老闆，
00:50
I've been exposed to one of the most
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我曾經接觸過全世界在生態
和經濟上最密集的產業之一，
和經濟上最密集的產業之一，
00:51
ecologically and economically
intensive industries in the world,
intensive industries in the world,
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00:55
and throughout my work,
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工作期間，我目睹了
一個讓人寒心的諷刺現象。
一個讓人寒心的諷刺現象。
00:56
I've witnessed a chilling irony.
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00:59
Our farmers, who feed our communities,
cannot afford the very foods they grow.
cannot afford the very foods they grow.
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供應我們社區農作物的農夫，
卻買不起他們自己所種的作物。
卻買不起他們自己所種的作物。
01:06
Today, a handful of corporations
continue to consolidate
continue to consolidate
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現今，少數的企業持續鞏固
01:10
the entire food supply chain,
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整個糧食供應鏈，
01:13
from the intellectual property of seeds
to produce and livestock
to produce and livestock
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從種子的智慧財產權，
到農產品及家畜，
到農產品及家畜，
01:16
all the way to the financial institutions
who lend to these farmers.
who lend to these farmers.
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一直到借錢給這些農夫的金融機構。
01:21
And the recent results have been
rising bankruptcies for family farms
rising bankruptcies for family farms
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造成的結果是近期
越來越多的家庭農場破產，
越來越多的家庭農場破產，
01:25
and little control for those who are just
trying to survive in the industry.
trying to survive in the industry.
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只想在這個產業中
求生存的人幾乎沒有控制權。
求生存的人幾乎沒有控制權。
01:30
Left unchecked, we will head
into another economic collapse,
into another economic collapse,
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若再不注意，我們就會
朝向另一次經濟崩壞邁進，
朝向另一次經濟崩壞邁進，
01:35
one very similar to
the farm crisis of the 1980s,
the farm crisis of the 1980s,
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和八〇年代的農業危機很類似，
01:38
when commodity market prices crashed,
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那時商品市場的價格大跌，
01:40
interest rates doubled,
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利率加倍，
01:42
and many farmers lost everything.
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許多農夫失去了一切。
01:45
Fortunately, there's a very simple,
three-part solution
three-part solution
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幸運的是，有一個非常
簡單的三步驟解決方案，
簡單的三步驟解決方案，
01:50
you can be part of right now
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各位現在就可以參與，
01:52
to help us transform our food industry
from the bottom up.
from the bottom up.
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協助我們由下而上來改革糧食產業。
01:58
Step one: shop at
your local farmers markets.
your local farmers markets.
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第一步：在你當地的農夫市場購物。
02:03
Buying from your local market
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在當地市場購買，
02:04
and subscribing to a community-supported
agricultural produce box,
agricultural produce box,
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訂購眾所周知的
「社區支持農業」（CSA） 的蔬果箱，
02:09
better known as a CSA,
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02:11
may be the single greatest
purchasing decision you can make
purchasing decision you can make
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可能是身為現代消費者的你
所能做出最棒的購買決策。
02:14
as a consumer today.
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02:16
Last year, American farmers
made the least they have
made the least they have
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去年，美國農夫的收入
創下近三十年來的新低，
02:19
in almost three decades,
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02:21
because they now own
fewer parts of the supply chain
fewer parts of the supply chain
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因為他們現在擁有的供應鏈環節，
02:24
than ever before.
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比以前更少。
02:27
Under exclusive contracts
with Big Ag and big box stores,
with Big Ag and big box stores,
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與大型農業企業和大型連鎖超市
所簽訂的獨家銷售合約，
所簽訂的獨家銷售合約，
02:30
farmers are not offered
a fair price for their goods.
a fair price for their goods.
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使農夫的產品無法賣到公平的價錢。
02:34
In fact, the average farmer in America
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事實上，美國農夫平均只能
從你去商店購買的產品上
從你去商店購買的產品上
02:37
makes less than 15 cents of every dollar
on a product that you purchase at a store.
on a product that you purchase at a store.
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每一塊錢賺不到十五分錢。
02:44
On the other hand, farmers who sell
their goods at a farmers market
their goods at a farmers market
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另一方面，在農夫市場
銷售自己產品的農夫，
銷售自己產品的農夫，
02:48
take home closer to
90 cents of every dollar.
90 cents of every dollar.
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每一塊錢卻可以拿到近九十分的錢。
02:52
But beyond taking home a larger share,
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除了能拿回比較多的錢，
02:55
farmers use markets as an opportunity
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農夫會把市場當作
02:57
to cultivate the next generation
of agriculturalists
of agriculturalists
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栽培下一代負責牧養我們農地
03:00
who shepherd our farmlands
and our pastures.
and our pastures.
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和牧地的農場主的機會。
03:03
In our fight against climate change,
we need them now more than ever
we need them now more than ever
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在對抗氣候的變遷中，
我們遠比以前更需要他們
我們遠比以前更需要他們
03:07
to promote and preserve diverse land use.
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來推動和保存多樣化的土地運用。
03:10
When multigenerational farms
are lost to Big Ag consolidation,
are lost to Big Ag consolidation,
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當數世代的農場被
大型農業企業給併吞掉，
大型農業企業給併吞掉，
03:14
our communities suffer in countless ways.
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我們的社區正遭受到數不清的危機。
03:17
Rural America has now jumped above
the national average in violent crime.
the national average in violent crime.
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現在美國鄉村地區的暴力犯罪
已經高於全國平均值。
已經高於全國平均值。
03:23
Three out four farmworkers surveyed
have been directly impacted
have been directly impacted
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受訪的農場工人中，有四分之三曾經
受到鴉片類藥物泛濫的直接影響。
03:26
by our opioid epidemic.
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03:28
Now oftentimes disguised as accidents,
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雖然通常看起來像是意外事件，
03:31
farmer suicide is now on the rise.
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但其實農夫自殺的人數正在攀升。
03:35
Step two: shop at
your local farmers markets.
your local farmers markets.
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第二步：
到你當地的農夫市場去購物。
03:40
(Laughter)
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（笑聲）
03:43
Produce from a large retail store
is harvested before it's ripe
is harvested before it's ripe
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大型零售店中的農產品通常
是在成熟之前就被採收下來，
是在成熟之前就被採收下來，
03:47
to travel more than a thousand miles
before it ultimately sits on your shelf
before it ultimately sits on your shelf
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運送一千多英里的路後，
才能在兩週後
才能在兩週後
03:51
roughly two weeks later.
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送到你面前的貨架上。
03:53
Alternatively, because
most farmers markets
most farmers markets
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或者，因為大部分的農夫市場
03:55
have proximity and
production requirements,
production requirements,
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有鄰近性和生產上的要求，
農夫只要運送不到五十英里的距離
就能提供你當地的農產品，
就能提供你當地的農產品，
03:58
farmers travel less than 50 miles
to offer you local produce
to offer you local produce
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04:03
with minimal packaging waste.
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且免掉不必要的包裝。
04:06
With the advent of online grocers
and trending meal kits,
and trending meal kits,
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隨著線上食品雜貨商的出現
以及配好菜的快煮餐成為趨勢，
以及配好菜的快煮餐成為趨勢，
04:11
consumers are increasingly disconnected
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消費者和他們的農夫
及糧食生產經濟間的連結逐漸斷開。
04:13
with their farmers and the economics
of food production.
of food production.
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04:16
Since the rise of
the smartphone revolution,
the smartphone revolution,
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從智慧型手機革命興起後，
04:19
direct-to-consumer goods have stagnated.
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直接銷售給消費者的產品就開始蕭條。
04:24
While local and sustainable foods
have been trending for almost a decade,
have been trending for almost a decade,
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雖然當地的永續食物
已經流行了近十年，
已經流行了近十年，
04:29
terms like "healthy" and "natural"
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但像「健康」及「天然」
這類用詞，在美國無法條可規範。
這類用詞，在美國無法條可規範。
04:31
have no legal framework
in the United States.
in the United States.
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04:34
Your best bet for fresh,
nutrient-rich foods
nutrient-rich foods
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若想買新鮮、營養豐富的食物，
不被市場術語欺騙，
最好的選擇會是什麼？
最好的選擇會是什麼？
04:38
without the marketing jargon?
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04:40
Go to your farmers market.
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到你的農夫市場購物。
04:42
Buying local is not a new idea,
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買當地的食物並不是個新點子，
04:45
but turning it into a habit
in today's world still is.
in today's world still is.
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但要把它培養成一種習慣
仍是一個新的概念。
仍是一個新的概念。
04:49
If we want to avoid
the high costs of cheap food,
the high costs of cheap food,
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如果我們想要避免
用高價買到便宜的食物、
用高價買到便宜的食物、
04:53
protect our environment,
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保護我們的環境、
04:54
rebuild our communities
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重建我們的社區，
04:57
and save our farmers -- literally --
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並拯救我們的農夫——
真正地拯救——
真正地拯救——
05:01
we're going to need to vote
with our food purchases.
with our food purchases.
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就得用採購食品的
方式來表達我們的意向。
方式來表達我們的意向。
05:05
The success of our food systems
is directly attached to us.
is directly attached to us.
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我們的糧食體系成功與否
和大家都有直接的相關性。
和大家都有直接的相關性。
05:09
If we want to break up Big Ag's hold
on our food supply chain,
on our food supply chain,
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如果我們想要打破大型農業企業
對糧食供應鏈的把持，
對糧食供應鏈的把持，
05:14
then we're going to need
to connect with our farmers.
to connect with our farmers.
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我們就得和我們的農夫建立連結。
05:17
We're going to need
to rebuild relationships
to rebuild relationships
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我們就得要和這些每天
05:20
with the hands that feed us
three times a day.
three times a day.
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餵養我們三餐的雙手重建關係。
05:24
Plus, two more for snacks.
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還要外加兩次點心。
05:27
Come on.
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對吧。
05:30
With a government online database
of more than 8,600 farmers markets
of more than 8,600 farmers markets
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政府有個線上資料庫，
裡面有全國超過八千六百個
農夫市場的資訊，
農夫市場的資訊，
05:35
across the country,
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05:36
you can easily find
the nearest one to you.
the nearest one to you.
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很容易就能找到最近的一個。
05:39
Just think of yourself
as an investor in food,
as an investor in food,
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把自己想成是糧食的投資者，
05:43
where your purchasing power helps create
a more equitable society for everyone.
a more equitable society for everyone.
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你的購買力有助於為大家
創造出更公平的社會。
創造出更公平的社會。
05:48
Oh!
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喔！
05:49
Almost forgot step three,
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差點忘了第三步，
05:52
which may surprise you:
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可能出乎你的意料：
05:55
shop at your local farmers markets.
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到你當地的農夫市場去購物。
05:57
(Laughter)
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（笑聲）
05:58
Thank you.
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謝謝。
06:00
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneurMohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.
Why you should listen
As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.
A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.
Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.
Mohammad Modarres | Speaker | TED.com