ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.

Why you should listen

As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.

A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.

Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.

More profile about the speaker
Mohammad Modarres | Speaker | TED.com
TED Residency

Mohammad Modarres: Why you should shop at your local farmers market

穆罕默德 ‧ 莫達里斯: 在當地的農夫市場採購產品的理由

Filmed:
1,346,911 views

在美國,如果你在店裡購買農產品,每一塊美金中只有十五分錢會回到農夫手上。農夫供應食物給我們的社區,但他們通常自己買不起自己種的糧食。在這場有行動方案的演說中,社會企業家穆罕默德‧莫達里斯說明如何將你的購買力付諸行動,來拯救當地農業,不要讓它崩壞,並全面地由下而上來改變糧食產業。
- Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible. Full bio

Double-click the English transcript below to play the video.

00:13
It's been about a decade
since以來 the last financial金融 crisis危機,
0
1507
3245
上次的金融危機大約是十年前的事了,
00:16
yet然而 this industry行業 has never been bigger.
1
4776
2326
但,這個產業從未像現今如此龐大。
00:19
Legislation立法 that was meant意味著
to better regulate調節 its largest最大 players玩家
2
7725
3540
立法的目的應該是要針對
傷害小型個體戶的大型企業
制訂出更好的規範,
00:23
has hurt傷害 its smaller ones那些,
3
11289
1561
00:24
resulting造成 in most of the industry's業界 assets資產
to be controlled受控 by the top最佳 one percent百分.
4
12874
5071
因這個產業絕大部分的資產
都被前 1% 的人所控制。
00:30
They've他們已經 become成為 too big to fail失敗.
5
18550
1594
它們大到不能倒。
00:33
I'm not referring to big banks銀行,
6
21386
2203
我指的不是大銀行,
00:35
but the world世界 of Big Agriculture農業.
7
23613
2494
是大型農業產業的世界。
00:39
As a public上市 health健康 practitioner從業者
8
27470
1496
身為曾經在盧安達和小規模
農夫合作過的公共衛生從業人員,
00:40
who has worked工作 with
small-scale小型 farmers農民 in Rwanda盧旺達
9
28990
2708
00:43
and now as a small food餐飲 business商業 owner所有者
10
31722
2504
並身為連結消費者和生產者的
00:46
who sits坐鎮 at the intersection路口
between之間 our consumers消費者 and producers生產商,
11
34250
3927
小型食品公司的老闆,
00:50
I've been exposed裸露 to one of the most
12
38201
1735
我曾經接觸過全世界在生態
和經濟上最密集的產業之一,
00:51
ecologically生態 and economically經濟
intensive集約 industries行業 in the world世界,
13
39960
3424
00:55
and throughout始終 my work,
14
43408
1280
工作期間,我目睹了
一個讓人寒心的諷刺現象。
00:56
I've witnessed目擊 a chilling令人心寒 irony諷刺.
15
44712
1739
00:59
Our farmers農民, who feed飼料 our communities社區,
cannot不能 afford給予 the very foods食品 they grow增長.
16
47881
4890
供應我們社區農作物的農夫,
卻買不起他們自己所種的作物。
01:06
Today今天, a handful少數 of corporations公司
continue繼續 to consolidate鞏固
17
54927
3840
現今,少數的企業持續鞏固
01:10
the entire整個 food餐飲 supply供應 chain,
18
58791
1625
整個糧食供應鏈,
01:13
from the intellectual知識分子 property屬性 of seeds種子
to produce生產 and livestock家畜
19
61095
3799
從種子的智慧財產權,
到農產品及家畜,
01:16
all the way to the financial金融 institutions機構
who lend to these farmers農民.
20
64918
3408
一直到借錢給這些農夫的金融機構。
01:21
And the recent最近 results結果 have been
rising升起 bankruptcies破產 for family家庭 farms農場
21
69268
4625
造成的結果是近期
越來越多的家庭農場破產,
01:25
and little control控制 for those who are just
trying to survive生存 in the industry行業.
22
73917
3825
只想在這個產業中
求生存的人幾乎沒有控制權。
01:30
Left unchecked未選中, we will head
into another另一個 economic經濟 collapse坍方,
23
78931
4140
若再不注意,我們就會
朝向另一次經濟崩壞邁進,
01:35
one very similar類似 to
the farm農場 crisis危機 of the 1980s,
24
83095
3345
和八〇年代的農業危機很類似,
01:38
when commodity商品 market市場 prices價格 crashed墜毀,
25
86464
2233
那時商品市場的價格大跌,
01:40
interest利益 rates利率 doubled翻倍,
26
88721
1638
利率加倍,
01:42
and many許多 farmers農民 lost丟失 everything.
27
90383
2025
許多農夫失去了一切。
01:45
Fortunately幸好, there's a very simple簡單,
three-part三部分 solution
28
93670
4435
幸運的是,有一個非常
簡單的三步驟解決方案,
01:50
you can be part部分 of right now
29
98129
2725
各位現在就可以參與,
01:52
to help us transform轉變 our food餐飲 industry行業
from the bottom底部 up.
30
100878
3658
協助我們由下而上來改革糧食產業。
01:58
Step one: shop at
your local本地 farmers農民 markets市場.
31
106470
3716
第一步:在你當地的農夫市場購物。
02:03
Buying購買 from your local本地 market市場
32
111181
1557
在當地市場購買,
02:04
and subscribing訂閱 to a community-supported社區支持
agricultural農業的 produce生產 box,
33
112762
4560
訂購眾所周知的
「社區支持農業」(CSA) 的蔬果箱,
02:09
better known已知 as a CSACSA,
34
117346
1905
02:11
may可能 be the single greatest最大
purchasing購買 decision決定 you can make
35
119275
2974
可能是身為現代消費者的你
所能做出最棒的購買決策。
02:14
as a consumer消費者 today今天.
36
122273
1372
02:16
Last year, American美國 farmers農民
made製作 the least最小 they have
37
124210
3302
去年,美國農夫的收入
創下近三十年來的新低,
02:19
in almost幾乎 three decades幾十年,
38
127536
2283
02:21
because they now own擁有
fewer parts部分 of the supply供應 chain
39
129843
3031
因為他們現在擁有的供應鏈環節,
02:24
than ever before.
40
132898
1633
比以前更少。
02:27
Under exclusive獨家 contracts合同
with Big Ag and big box stores商店,
41
135018
3628
與大型農業企業和大型連鎖超市
所簽訂的獨家銷售合約,
02:30
farmers農民 are not offered提供
a fair公平 price價錢 for their goods產品.
42
138670
3141
使農夫的產品無法賣到公平的價錢。
02:34
In fact事實, the average平均 farmer農民 in America美國
43
142559
2718
事實上,美國農夫平均只能
從你去商店購買的產品上
02:37
makes品牌 less than 15 cents of every一切 dollar美元
on a product產品 that you purchase採購 at a store商店.
44
145301
6321
每一塊錢賺不到十五分錢。
02:44
On the other hand, farmers農民 who sell
their goods產品 at a farmers農民 market市場
45
152877
4066
另一方面,在農夫市場
銷售自己產品的農夫,
02:48
take home closer接近 to
90 cents of every一切 dollar美元.
46
156967
2749
每一塊錢卻可以拿到近九十分的錢。
02:52
But beyond taking服用 home a larger share分享,
47
160412
2583
除了能拿回比較多的錢,
02:55
farmers農民 use markets市場 as an opportunity機會
48
163019
2524
農夫會把市場當作
02:57
to cultivate培育 the next下一個 generation
of agriculturalists農學家
49
165567
2713
栽培下一代負責牧養我們農地
03:00
who shepherd牧羊人 our farmlands農田
and our pastures牧場.
50
168304
3065
和牧地的農場主的機會。
03:03
In our fight鬥爭 against反對 climate氣候 change更改,
we need them now more than ever
51
171393
4022
在對抗氣候的變遷中,
我們遠比以前更需要他們
03:07
to promote促進 and preserve保留 diverse多種 land土地 use.
52
175439
2823
來推動和保存多樣化的土地運用。
03:10
When multigenerational多代同堂 farms農場
are lost丟失 to Big Ag consolidation合併,
53
178960
3941
當數世代的農場被
大型農業企業給併吞掉,
03:14
our communities社區 suffer遭受 in countless無數 ways方法.
54
182925
2385
我們的社區正遭受到數不清的危機。
03:17
Rural鄉村 America美國 has now jumped跳下 above以上
the national國民 average平均 in violent暴力 crime犯罪.
55
185814
4830
現在美國鄉村地區的暴力犯罪
已經高於全國平均值。
03:23
Three out four farmworkers農場工人 surveyed調查
have been directly impacted影響
56
191153
3599
受訪的農場工人中,有四分之三曾經
受到鴉片類藥物泛濫的直接影響。
03:26
by our opioid阿片 epidemic疫情.
57
194776
1844
03:28
Now oftentimes通常情況下 disguised偽裝 as accidents事故,
58
196644
2882
雖然通常看起來像是意外事件,
03:31
farmer農民 suicide自殺 is now on the rise上升.
59
199550
2099
但其實農夫自殺的人數正在攀升。
03:35
Step two: shop at
your local本地 farmers農民 markets市場.
60
203971
4635
第二步:
到你當地的農夫市場去購物。
03:40
(Laughter笑聲)
61
208630
1689
(笑聲)
03:43
Produce生產 from a large retail零售 store商店
is harvested收穫 before it's ripe成熟
62
211454
4362
大型零售店中的農產品通常
是在成熟之前就被採收下來,
03:47
to travel旅行 more than a thousand miles英里
before it ultimately最終 sits坐鎮 on your shelf
63
215840
3859
運送一千多英里的路後,
才能在兩週後
03:51
roughly大致 two weeks later後來.
64
219723
1755
送到你面前的貨架上。
03:53
Alternatively另外, because
most farmers農民 markets市場
65
221502
2295
或者,因為大部分的農夫市場
03:55
have proximity接近 and
production生產 requirements要求,
66
223821
2801
有鄰近性和生產上的要求,
農夫只要運送不到五十英里的距離
就能提供你當地的農產品,
03:58
farmers農民 travel旅行 less than 50 miles英里
to offer提供 you local本地 produce生產
67
226646
4734
04:03
with minimal最小 packaging打包 waste浪費.
68
231404
2376
且免掉不必要的包裝。
04:06
With the advent來臨 of online線上 grocers雜貨店
and trending趨勢 meal膳食 kits,
69
234363
4689
隨著線上食品雜貨商的出現
以及配好菜的快煮餐成為趨勢,
04:11
consumers消費者 are increasingly日益 disconnected斷開的
70
239076
2527
消費者和他們的農夫
及糧食生產經濟間的連結逐漸斷開。
04:13
with their farmers農民 and the economics經濟學
of food餐飲 production生產.
71
241627
2758
04:16
Since以來 the rise上升 of
the smartphone手機 revolution革命,
72
244906
2315
從智慧型手機革命興起後,
04:19
direct-to-consumer直接面向消費者 goods產品 have stagnated停滯.
73
247245
2813
直接銷售給消費者的產品就開始蕭條。
04:24
While local本地 and sustainable可持續發展 foods食品
have been trending趨勢 for almost幾乎 a decade,
74
252081
5127
雖然當地的永續食物
已經流行了近十年,
04:29
terms條款 like "healthy健康" and "natural自然"
75
257232
1977
但像「健康」及「天然」
這類用詞,在美國無法條可規範。
04:31
have no legal法律 framework骨架
in the United聯合的 States狀態.
76
259233
2488
04:34
Your best最好 bet賭注 for fresh新鮮,
nutrient-rich營養豐富 foods食品
77
262371
3717
若想買新鮮、營養豐富的食物,
不被市場術語欺騙,
最好的選擇會是什麼?
04:38
without the marketing營銷 jargon行話?
78
266112
1563
04:40
Go to your farmers農民 market市場.
79
268378
1355
到你的農夫市場購物。
04:42
Buying購買 local本地 is not a new idea理念,
80
270940
2418
買當地的食物並不是個新點子,
04:45
but turning車削 it into a habit習慣
in today's今天的 world世界 still is.
81
273382
3285
但要把它培養成一種習慣
仍是一個新的概念。
04:49
If we want to avoid避免
the high costs成本 of cheap低廉 food餐飲,
82
277136
3198
如果我們想要避免
用高價買到便宜的食物、
04:53
protect保護 our environment環境,
83
281321
1631
保護我們的環境、
04:54
rebuild重建 our communities社區
84
282976
2324
重建我們的社區,
04:57
and save保存 our farmers農民 -- literally按照字面 --
85
285324
3030
並拯救我們的農夫——
真正地拯救——
05:01
we're going to need to vote投票
with our food餐飲 purchases購買.
86
289426
2817
就得用採購食品的
方式來表達我們的意向。
05:05
The success成功 of our food餐飲 systems系統
is directly attached to us.
87
293150
4052
我們的糧食體系成功與否
和大家都有直接的相關性。
05:09
If we want to break打破 up Big Ag's阿格的 hold保持
on our food餐飲 supply供應 chain,
88
297961
4290
如果我們想要打破大型農業企業
對糧食供應鏈的把持,
05:14
then we're going to need
to connect with our farmers農民.
89
302275
3271
我們就得和我們的農夫建立連結。
05:17
We're going to need
to rebuild重建 relationships關係
90
305993
2464
我們就得要和這些每天
05:20
with the hands that feed飼料 us
three times a day.
91
308481
3223
餵養我們三餐的雙手重建關係。
05:24
Plus, two more for snacks小吃.
92
312750
1698
還要外加兩次點心。
05:27
Come on.
93
315465
1176
對吧。
05:30
With a government政府 online線上 database數據庫
of more than 8,600 farmers農民 markets市場
94
318541
4580
政府有個線上資料庫,
裡面有全國超過八千六百個
農夫市場的資訊,
05:35
across橫過 the country國家,
95
323145
1165
05:36
you can easily容易 find
the nearest最近的 one to you.
96
324334
2336
很容易就能找到最近的一個。
05:39
Just think of yourself你自己
as an investor投資者 in food餐飲,
97
327590
2846
把自己想成是糧食的投資者,
05:43
where your purchasing購買 power功率 helps幫助 create創建
a more equitable公平 society社會 for everyone大家.
98
331343
3792
你的購買力有助於為大家
創造出更公平的社會。
05:48
Oh!
99
336062
1167
喔!
05:49
Almost幾乎 forgot忘記 step three,
100
337788
1437
差點忘了第三步,
05:52
which哪一個 may可能 surprise you:
101
340270
1474
可能出乎你的意料:
05:55
shop at your local本地 farmers農民 markets市場.
102
343595
2280
到你當地的農夫市場去購物。
05:57
(Laughter笑聲)
103
345899
1070
(笑聲)
05:58
Thank you.
104
346993
1058
謝謝。
06:00
(Applause掌聲)
105
348075
4538
(掌聲)
Translated by Lilian Chiu
Reviewed by SF Huang

▲Back to top

ABOUT THE SPEAKER
Mohammad Modarres - Social entrepreneur
Mohammad Modarres developed the first-ever Zabihah Halal and Glatt Kosher "Interfaith Meat" to make faith-based foods more accessible.

Why you should listen

As the founder of Abe's Eats, Mohammad Modarres is working to create a more inclusive and equitable food system for all. With past lives as the cofounder of a biotech company, award-winning political cartoonist and creative strategist for nonprofits and public companies alike, he's always sought to produce products and programs that break barriers and bring people together. Today, he uses the power of food to foster interfaith unity and inclusivity by making the growing need for faith-based (religious) Halal and Kosher foods more accessible and more inclusive.

A public health practitioner by training, Modarres entered the food world by accident when he produced the first two-in-one "Interfaith Meat" that is both (Zabihah) Halal and (Glatt) Kosher. The product was made for his "Shabbat Salaam" dinner, which was meant to bring friends together to foster community as a response to the rising wave of anti-Semitic and anti-Muslim bigotry after the 2016 US election cycle. In just over a year, more than 1,000 attendees have participated in Shabbat Salaam, while Interfaith Meat helps early adopters save on time, money and inventory space and reduce food waste.

Through the TED Residency program, Modarres incubated Abe’s Eats, a food brand that offers Interfaith Meat and other food products. In his journey to produce Interfaith Meat, he has worked with food experts and religious leaders, given talks on regenerative agriculture and its impact on carbon soil and now promotes food production that benefits the local American rancher and farmer.

More profile about the speaker
Mohammad Modarres | Speaker | TED.com