ABOUT THE SPEAKER
Scott McCloud - Cartoonist
Scott McCloud is author of Understanding Comics, a comic book about comics. He's an evangelist for comics as a valid literary form (as more than pulp and kids' stuff) and his admiring fans include a laundry list of superstar cartoonists.

Why you should listen

If not for Scott McCloud, graphic novels and webcomics might be enjoying a more modest Renaissance. The flourishing of cartooning in the '90s and '00s, particularly comic-smithing on the web, can be traced back to his major writings on the comics form. The first, Understanding Comics, is translated into 13 languages, and along with Reinventing Comics and Making Comics, its playful and profound investigations are justly revered as something like the Poetics of sequential art.

McCloud coined the term "infinite canvas" -- for the new comics medium made possible by web browsers. He's an avid user of the medium: My Obsession With Chess was widely popular online, as was The Right Number. Back on the printed page, he wrote and illustrated Zot!, a colorful response to then-trendy grimness and gore in comic books. (He describes the book as "a cross between Peter Pan, Buck Rogers and Marshall McLuhan.")

He's the inventor of the game 5-Card Nancy.

More profile about the speaker
Scott McCloud | Speaker | TED.com
TED2005

Scott McCloud: The visual magic of comics

斯科特·麥克勞德(Scott McCloud)談漫畫

Filmed:
1,211,621 views

在這篇不可錯過的探討報告中,斯科特.麥克勞德一改傳統的報告形式,將漫畫的魔幻魅力轉化為卡通般的體驗.其多采多姿的變化,穿插著孩提時代的驚奇,與對未來的想像之中,使我們得以用眼睛去聆聽、觸摸。
- Cartoonist
Scott McCloud is author of Understanding Comics, a comic book about comics. He's an evangelist for comics as a valid literary form (as more than pulp and kids' stuff) and his admiring fans include a laundry list of superstar cartoonists. Full bio

Double-click the English transcript below to play the video.

00:18
Of the five senses感官,
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在五感中,
00:19
vision視力 is the one that I appreciate欣賞 the most,
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我最珍惜的是視覺,
00:22
and it's the one that I can least最小 take for granted理所當然.
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而且我最不會把他視為理所當然.
00:25
I think this is partially部分 due應有 to my father父親, who was blind.
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我想這有部分是因為我的父親.他是盲人
00:29
It was a fact事實 that he didn't make much of a fuss小題大作 about, usually平時.
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這是一個他通常不會拿來大做文章的事實
00:31
One time in Nova新星 Scotia斯科舍省,
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有次,在(加拿大的)新斯科舍省,
00:32
when we went to see a total eclipse of the sun太陽 --
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我們去看日蝕的時候
00:35
yeah, same相同 one as in the Carly卡莉 Simon西蒙 song歌曲,
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對,就是卡麗·賽門(Carly Simon)在她的歌(You're so vain)裡面提到的那個
00:37
which哪一個 may可能 or may可能 not refer參考
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那是不是在影射
00:39
to James詹姆士 Taylor泰勒, Warren養兔場 Beatty比蒂 or Mick米克 Jagger; we're not really sure.
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詹姆士·泰勒,華倫·比提或米克·傑格,就不得而知了
00:42
They handed out these dark黑暗 plastic塑料 viewers觀眾
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他們發給大家黑色的觀測用塑膠片
00:45
that allowed允許 us to look directly at the sun太陽
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可以讓我們直視太陽
00:47
without damaging有害 our eyes眼睛.
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不會傷到眼睛
00:49
But Dad got really scared害怕:
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但我爸非常害怕
00:50
he didn't want us doing that.
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他不要我們那樣做
00:52
He wanted us instead代替 to use these cheap低廉 cardboard紙板 viewers觀眾
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他希望我們用便宜的厚紙板觀測器代替
00:55
so that there was no chance機會 at all that our eyes眼睛 would be damaged破損.
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所以我們的眼睛連一丁點受到傷害的機會都沒有
00:59
I thought this was a little strange奇怪 at the time.
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我當時覺得有點奇怪
01:01
What I didn't know at the time
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但我當時不知道的是
01:02
was that my father父親 had actually其實 been born天生 with perfect完善 eyesight眼力.
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其實我爸生下來時視力是完好無缺的
01:05
When he and his sister妹妹 Martha瑪莎 were just very little,
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當他跟他的姊妹馬莎還很小的時候
01:07
their mom媽媽 took them out to see a total eclipse --
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它們的母親帶他們去看全蝕 --
01:10
or actually其實, a solar太陽能 eclipse --
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正確的說是全日蝕
01:11
and not long after that,
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然後那之後沒多久
01:12
both of them started開始 losing失去 their eyesight眼力.
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它們兩個的視力都開始退化
01:16
Decades幾十年 later後來,
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幾十年後
01:17
it turned轉身 out that the source資源 of their blindness失明
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它們發現她們眼盲的原因
01:19
was most likely容易 some sort分類 of bacterial細菌 infection感染.
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很有可能是某種細菌感染
01:22
As near as we can tell,
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據我們所知
01:23
it had nothing whatsoever任何 to do with that solar太陽能 eclipse,
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跟那個全日蝕一點關係都沒有
01:27
but by then my grandmother祖母 had already已經 gone走了 to her grave
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但是我的祖母一直到進墳墓
01:29
thinking思維 it was her fault故障.
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都認為是她的錯
01:32
So, Dad graduated畢業 Harvard哈佛 in 1946,
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所以,我爹1946從哈佛畢業
01:35
married已婚 my mom媽媽,
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跟我媽結婚
01:36
and bought a house in Lexington列剋星敦, Massachusetts馬薩諸塞,
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然後在麻省的列星頓買了個房子
01:39
where the first shots鏡頭 were fired解僱 against反對 the British英國的 in 1775,
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就在美國1775年頭一次對英國開火的地方
01:43
although雖然 we didn't actually其實 hit擊中 any of them until直到 Concord和睦.
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雖然直到康科特鎮之前我們都沒有打中他們
01:45
He got a job工作 working加工 for Raytheon雷神,
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他在雷神公司(Raytheon)找到了工作
01:47
designing設計 guidance指導 systems系統,
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設計飛彈導向系統
01:49
which哪一個 was part部分 of the Route路線 128 high-tech高科技 axis in those days --
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在那時那是屬於128公路高科技產業的中樞之一
01:52
so the equivalent當量 of Silicone有機矽 Valley in the '70s.
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128公路大概等同於七零年代的矽谷
01:55
Dad wasn't a real真實 militaristic軍國主義 kind of guy;
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我爸並不是那種很軍國主義的人
01:58
he just really felt bad that he wasn't able能夠 to fight鬥爭 in World世界 War戰爭 IIII
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他只是對他在二戰時無法參戰這點感到很糟
02:01
on account帳戶 of his handicap阻礙,
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因為他的身體障礙
02:02
although雖然 they did let him get through通過
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雖然他們是有讓他通過
02:04
the several-hour-long幾個小時之久 army軍隊 physical物理 exam考試
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長達數小時的軍人體能測試
02:08
before they got to the very last test測試,
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直到最後的那關
02:09
which哪一個 was for vision視力.
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就是視力測驗
02:10
(Laughter笑聲)
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(笑)
02:14
So, Dad started開始 racking貨架 up all of these patents專利
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所以,我爸開始累積很多的發明專利
02:17
and gaining取得 a reputation聲譽 as a blind genius天才, rocket火箭 scientist科學家, inventor發明者.
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然後他得到盲眼天才發明家,火箭科學家的名聲
02:20
But to us he was just Dad,
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不過對我們來說,他就只是我們的爸
02:21
and our home life was pretty漂亮 normal正常.
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而且我們的家庭生活還挺普通的
02:25
As a kid孩子, I watched看著 a lot of television電視
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我小時候看了很多電視
02:27
and had lots of nerdy書呆子 hobbies愛好
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還有很多很書呆子的興趣
02:29
like mineralogy礦物學 and microbiology微生物學 and the space空間 program程序
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像是礦物學或是微生物學還有太空活動
02:32
and a little bit of politics政治.
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還有一點點的政治
02:33
I played發揮 a lot of chess.
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我下很多西洋棋
02:35
But at the age年齡 of 14,
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但我14歲時
02:36
a friend朋友 of mine got me interested有興趣 in comic滑稽 books圖書,
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有個朋友讓我對漫畫起了興趣
02:37
and I decided決定 that was what I wanted to do for a living活的.
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我決定了我就是想靠這個吃飯
02:41
So, here's這裡的 my dad:
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所以,我爸是這樣的人
02:42
he's a scientist科學家, he's an engineer工程師 and he's a military軍事 contractor承包商.
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他是科學家,他是工程師,然後他待在國防合約商
02:48
So, he has four kids孩子, right?
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他有四個小孩
02:51
One grows成長 up to become成為 a computer電腦 scientist科學家,
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一個長大成為科學家
02:52
one grows成長 up to join加入 the Navy海軍,
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一個加入了海軍
02:55
one grows成長 up to become成為 an engineer工程師,
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一個成了工程師
02:57
and then there's me:
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然後是我:
02:59
the comic滑稽 book artist藝術家.
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漫畫家
03:01
(Laughter笑聲)
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(笑)
03:04
Which哪一個, incidentally順便, makes品牌 me the opposite對面 of Dean院長 Kamen假面,
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這順帶讓我成了迪恩卡門(Dean Kamen)的相反
03:05
because I'm a comic滑稽 book artist藝術家, son兒子 of an inventor發明者,
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因為我是科學家的漫畫家兒子
03:07
and he's an inventor發明者, son兒子 of a comic滑稽 book artist藝術家.
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他是漫畫家的科學家兒子
03:10
(Laughter笑聲)
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(笑)
03:11
Right, it's true真正.
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是真的
03:13
(Applause掌聲)
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(鼓掌)
03:16
The funny滑稽 thing is, Dad had a lot of faith信仰 in me.
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有意思的是,我老爸對我非常有信心
03:18
He had faith信仰 in my abilities能力 as a cartoonist漫畫家,
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他對我身為漫畫家的能力有信心
03:21
even though雖然 he had no direct直接 evidence證據 that I was any good whatsoever任何:
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雖然他完全不知道我做得好不好
03:24
everything he saw was just a blur模糊.
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他看到的只有一片模糊
03:26
Now, this gives a real真實 meaning含義 to the term術語 "blind faith信仰,"
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這就是所謂的"盲信"
03:28
which哪一個 doesn't have the same相同 negative connotation意義 for me that it does for other people.
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對我來說他並不帶有負面意義
03:33
Now, faith信仰 in things which哪一個 cannot不能 be seen看到, which哪一個 cannot不能 be proved證實,
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信仰,也就是相信看不見或無法證實的事情存在
03:36
is not the sort分類 of faith信仰 that I've ever really related有關 to all that much.
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我從來就不是很了解
03:40
I tend趨向 to like science科學,
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我比較喜歡科學
03:41
where what we see
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因為我們知道的
03:43
and can ascertain探明 are the foundation基礎 of what we know.
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就是我們看到的或我們可以確認的
03:47
But there's a middle中間 ground地面, too.
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然後在這兩者之間也有個中間地帶
03:49
A middle中間 ground地面 tread by people like poor較差的 old Charles查爾斯 Babbage巴貝奇,
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有些人在中間地帶,像是可憐的查爾斯·巴貝奇
03:52
and his steam-driven蒸汽驅動 computers電腦 that were never built內置.
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和他的蒸氣電腦,雖然從未被建出來
03:56
Nobody沒有人 really understood了解 what it was that he had in mind心神,
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沒人知道他的腦子裡面有怎樣的構想
03:58
except for Ada阿達 Lovelace洛夫萊斯,
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除了艾妲拉弗雷斯
04:02
and he went to his grave trying to pursue追求 that dream夢想.
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他直到臨終前都在追求他的夢想
04:05
Vannevar萬尼瓦爾 Bush襯套 with his MemexMEMEX --
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萬尼瓦爾·布希和他的Memex(麥克斯存儲器) --
04:07
this idea理念 of all of human人的 knowledge知識 at your fingertips指尖 --
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一個讓所有人類知識都在你的手指邊的構想
04:10
he had this vision視力.
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他有這樣的一個視野
04:12
And I think a lot of people in his day
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而且我想很多他那個時代的人
04:13
probably大概 thought he was a bit of a kook瘋子.
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大概認為他有點瘋瘋癲癲的
04:15
And, yeah, we can look back in retrospect回想起來 and say,
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沒錯,我們現在當然能說
04:17
yeah, ha-ha哈哈, you know -- it's all microfilm縮微. But that's --
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哈哈--那不過是微縮影片--
04:21
that's not the point. He understood了解 the shape形狀 of the future未來.
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但這不是重點,重點是他當時就瞭解了未來的型態
04:24
So did J.C.R. Licklider利克萊德 and his notions概念 for computer-human電腦人 interaction相互作用.
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還有利克萊德(J.C.R. Liklider) 和他對人類-電腦間的互動的見解
04:28
Same相同 thing: he understood了解 the shape形狀 of the future未來,
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同樣的,他也掌握了未來的型態
04:31
even though雖然 it was something that would
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就算那些構想
04:34
only be implemented實施 by people much later後來.
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要到很久以後才能被其他人實踐
04:37
Or Paul保羅 Baran巴蘭, and his vision視力 for packet switching交換.
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或是保羅巴倫(Paul Barron),還有他對分封交換技術(packet switching)的先見
04:40
Hardly幾乎不 anybody任何人 listened聽了 to him in his day.
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在他的時代很少人理解他
04:43
Or even the people who actually其實 pulled it off,
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或甚至是那些成功的實現了他們的想法的人
04:45
the people at Bolt螺栓, BeranekBeranek and Newman新人 in Boston波士頓,
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在BBN科技公司的那些人,
04:48
who just would sketch草圖 out these structures結構
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那些人畫出的架構
04:50
of what would eventually終於 become成為 a worldwide全世界 network網絡,
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最後成了網際網路
04:53
and sketching素描 things on the back of napkins餐巾 and on note注意 papers文件
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畫在筆記本和衛生紙上
04:57
and arguing爭論 over dinner晚餐 at Howard霍華德 Johnson's約翰遜 --
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連在豪生餐廳吃晚飯時也爭論不休
04:59
on Route路線 128 in Lexington列剋星敦, Massachusetts馬薩諸塞,
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他們就在麻省列星頓的128公路,
05:01
just two miles英里 from where I was studying研究 the Queen's皇后 Gambit話題 Deferred遞延
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離在學習西洋棋(Queen's Gambit Deferred)的我不過兩哩
05:04
and listening to Gladys格拉迪斯 Knight騎士 & the Pips點子
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我正在聽格蕾蒂絲奈特
05:06
singing唱歌 "Midnight午夜 Train培養 to Georgia格魯吉亞," while --
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唱"到喬治亞州的午夜列車"--
05:08
(Laughter笑聲)
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(笑)
05:09
-- in my dad's爸爸的 big easy簡單 chair椅子, you know?
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在我爸的大搖椅上
05:12
So, three types類型 of vision視力, right?
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總之,看法有三種
05:14
Vision視力 based基於 on what one cannot不能 see:
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一種是存在在看不見的事情上
05:17
the vision視力 of that unseen看不見 and unknowable不可知.
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看不見也無法證明
05:20
The vision視力 of that which哪一個 has already已經 been proven證明 or can be ascertained確定.
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一種是已經被證明或確定的
05:23
And this third第三 kind
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還有第三種
05:26
of vision視力, of something which哪一個
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這一種看法
05:28
can be, which哪一個 may可能 be,
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是可以,是能夠
05:30
based基於 on knowledge知識, but is as yet然而 unproven未經證實.
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建立在已知的事物上,但還不能被證明
05:33
Now, we've我們已經 seen看到 a lot of examples例子 of people who are pursuing追求 that sort分類 of vision視力 in science科學,
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在科學的領域中,我們已經有看過很多人在追求著這類視野
05:38
but I think it's also true真正 in the arts藝術, it's true真正 in politics政治,
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但我認為這些人也存在在藝術和政治
05:40
it's even true真正 in personal個人 endeavors努力.
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甚至是個人成就
05:43
What it comes down to, really, is four basic基本 principles原則:
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這些其實有四個基本原則:
05:45
learn學習 from everyone大家,
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向所有人學習
05:47
follow跟隨 no one,
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不盲目跟從任何人
05:49
watch for patterns模式,
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仔細的觀察找出模式
05:51
and work like hell地獄.
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還有努力的工作
05:52
I think these are the four principles原則 that go into this.
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我認為這是第三種視野需要的四個原則
05:55
And it's that third第三 one, especially特別,
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尤其是第三項
05:57
where visions願景 of the future未來
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因為第三項會讓對未來的視野
05:59
begin開始 to manifest表現 themselves他們自己.
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自動浮現
06:01
What's interesting有趣 is that this particular特定 way of looking at the world世界,
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有趣的是這種特定的看法
06:04
is, I think, only one of four different不同 ways方法
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我認為.只是四種方法中的一種
06:06
that manifest表現 themselves他們自己 in different不同 fields領域 of endeavor努力.
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在各種領域成就中實踐的方法
06:08
In comics漫畫, I know that
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在漫畫這個領域中,我知道
06:10
it results結果 in sort分類 of a formalist形式主義 attitude態度
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這變成了一種很正規的態度
06:13
towards trying to understand理解 how it works作品.
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去了解漫畫到底如何運作
06:15
Then there's another另一個, more classical古典, attitude態度
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而還有另外一種,用比較傳統的態度
06:18
which哪一個 embraces擁抱 beauty美女 and craft手藝.
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去讚頌漫畫的美與技法
06:20
Another另一個 one which哪一個 believes相信 in the pure transparency透明度 of content內容.
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還有一種, 認為內容本身的純粹度與透明度才是重點
06:24
And then another另一個
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以及最後一種
06:26
which哪一個 emphasizes強調 the authenticity真偽 of human人的 experience經驗 --
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專注於忠實的傳達真正的人生體驗
06:28
and honesty誠實, and rawness半生不熟.
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純粹而真實的經驗
06:30
These are four very different不同 ways方法 of looking at the world世界. I even gave them names.
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這是四種很不同的看待世界的方法.我甚至給它們取了名字
06:32
The classicist古典派, the animist萬物有靈論者, and formalist形式主義 and iconoclast反傳統.
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古典派, 意識派, 形式派, 以及真實派
06:36
Interestingly有趣的是, it seemed似乎 to correspond對應 more or less
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有趣的是這多多少少
06:37
to Jung's榮格的 four subdivisions細分 of human人的 thought.
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與榮格口中的人類思考的四個分類有點像
06:42
And they reflect反映 a dichotomy二分法 of art藝術 and delight
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這樣分類由藝術性和感性
06:44
on left and the right;
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分別占據在左邊和右邊
06:46
tradition傳統 and revolution革命 on the top最佳 and the bottom底部.
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而傳統在上面,革命在下面
06:48
And if you go on the diagonal對角線, you get content內容 and form形成 --
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如果你斜著看,就會得到內容與形式
06:50
and then beauty美女 and truth真相.
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還有美與真實
06:52
And it probably大概 applies適用 just as much
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同樣的規則大概也存在在
06:53
to music音樂 and to movies電影 and to fine art藝術,
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音樂,電影與純藝術中
06:56
which哪一個 has nothing whatsoever任何 to do with vision視力 at all,
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有的已經跟視覺完全無關
06:59
or for that matter, nothing to do with our conference會議 theme主題 of
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所以,也跟我們今天的主題--
07:02
"Inspired啟發 by Nature性質" --
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"從自然(Nature)中獲得靈感"無關
07:03
except to the extent程度 of the fable寓言 of the frog青蛙
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除非是在這個關於青蛙的寓言中
07:06
who gives the ride to the scorpion on his back to get across橫過 the river
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青蛙載著蠍子過河
07:09
because the scorpion promises許諾 not to sting him,
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因為蠍子說好不會螫他
07:11
but then the scorpion does sting him anyway無論如何 and they both die,
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但蠍子還是螫了,結果蠍子和青蛙都死了
07:13
but not before the frog青蛙 asks him why and the scorpion says,
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青蛙問蠍子為什麼要螫他,蠍子說.
07:16
"Because it's my nature性質" --
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"因為這是我的本性(Nature)"
07:17
in that sense, yes.
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以這層意義來說,是的
07:19
(Laughter笑聲)
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(笑)
07:21
So --
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所以--
07:23
so this was my nature性質. The thing was, I saw
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所以這是我的本性.當我回顧
07:26
that the route路線 that I took to discovering發現
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我是如何尋找發現
07:28
this focus焦點 in my work
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我作品的重心
07:31
and who I was,
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我是個什麼樣的人
07:33
I saw it as just this road to discovery發現.
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我以為我只是慢慢的摸索出來的
07:35
Actually其實, it was just me embracing擁抱 my nature性質,
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其實我只是遵從我的本性
07:37
which哪一個 means手段
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這表示
07:39
that I didn't actually其實 fall秋季 that far from the tree after all.
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其實我離我的家族並沒有很遠
07:44
So what does a "scientific科學 mind心神"
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所以像我這樣的"科學思維"
07:46
do in the arts藝術?
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能在藝術的領域做什麼呢?
07:49
Well, I started開始 making製造 comics漫畫,
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當我開始畫漫畫時
07:50
but I also started開始 trying to understand理解 them, almost幾乎 immediately立即.
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我同時也開始研究他們
07:52
And one of the most important重要 things about comics漫畫, I discovered發現,
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結果我發現,漫畫最重要的特點是
07:55
was that comics漫畫 are a visual視覺 medium,
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就是他是個單純只用視覺表現的媒體
07:57
but they try to embrace擁抱 all of the senses感官 within it.
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但他試著用視覺去呈現聽覺,觸覺及所有其他的感覺
08:01
So, the different不同 elements分子 of comics漫畫, like pictures圖片 and words,
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所以,漫畫裡不同的元素,譬如圖像和文字
08:05
and the different不同 symbols符號 and everything in between之間
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不同的符號,以及
08:08
that comics漫畫 presents禮物
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所有漫畫所呈現的
08:09
are all funneled漏斗狀的 through通過 the single conduit導管 of vision視力.
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全都透過視覺這個單一管道
08:11
So you have things like resemblance相似,
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所以我們會利用一些表現
08:13
where something which哪一個 resembles酷似 the physical物理 world世界 can be abstracted抽象
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去模擬真實世界的特徵
08:16
in a couple一對 of different不同 directions方向:
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我們能從幾個不同的方向去表現真實世界:
08:18
abstracted抽象 from resemblance相似,
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將真實世界的形象抽象化
08:20
but still retaining固定 the complete完成 meaning含義,
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但保留他的意義,
08:22
or abstracted抽象 away from both resemblance相似 and meaning含義 towards the picture圖片 plan計劃.
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或者是將真實世界的形象去意義化,成為純粹的幾何圖案
08:26
Put all these three together一起, and you have a nice不錯 little map地圖
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將這三樣合起來,就會得到一個圖表
08:28
of the entire整個 boundary邊界 of visual視覺 iconography肖像
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這圖表可以囊括所有的視覺符號
08:31
which哪一個 comics漫畫 can embrace擁抱.
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漫畫所能夠呈現的
08:33
And if you move移動 to the right you also get language語言,
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再往右移,就是語言
08:36
because that's abstracting抽象 even further進一步 from resemblance相似,
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因為那更抽象
08:39
but still maintaining維持 meaning含義.
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但還是保留了他的意義
08:42
Vision視力 is called upon to represent代表 sound聲音
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聽覺也可用視覺來表現
08:44
and to understand理解 the common共同 properties性能 of those two
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這需要去理解他們之間共通的特性
08:47
and their common共同 heritage遺產, as well.
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還有它們共同的歷史
08:49
Also, to try to represent代表 the texture質地 of sound聲音
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漫畫也試著表現聲音的特質
08:52
to capture捕獲 its essential必要 character字符 through通過 visuals視覺效果.
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還有透過視覺呈現聲音的特色
08:57
And there's also a balance平衡
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漫畫也要去取得那,
08:59
between之間 the visible可見 and the invisible無形 in comics漫畫.
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在看得見與看不見之間的平衡
09:02
Comics漫畫 is a kind of call and response響應
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漫畫是一種作者與讀者間的相互呼應
09:04
in which哪一個 the artist藝術家 gives you
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漫畫家們呈現
09:05
something to see within the panels面板,
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漫畫格裡面發生的事情
09:06
and then gives you something to imagine想像 between之間 the panels面板.
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然後讓讀者自己去想像分格和分格間發生的事
09:11
Also, another另一個 sense
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漫畫試著用視覺去呈現的
09:13
which哪一個 comics'漫畫“ vision視力 represents代表, and that's time.
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另一種感覺是時間
09:17
Sequence序列 is a very important重要 aspect方面 of comics漫畫.
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連續性是漫畫中很重要的一部分
09:21
Comics漫畫 presents禮物 a kind of temporal map地圖.
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漫畫呈現了一種節奏譜
09:24
And this temporal map地圖 was something that energizes通電 modern現代 comics漫畫,
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而這節奏譜給了漫畫活力
09:27
but I was wondering想知道 if perhaps也許 it also energizes通電
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但我在想是不是也有其他的節奏
09:30
other sorts排序 of forms形式,
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用不同的型式帶給圖畫活力
09:32
and I found發現 some in history歷史.
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然後我在歷史當中找到一些
09:34
And you can see this same相同 principle原理 operating操作
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你能看到同樣的節奏感
09:37
in these ancient versions版本 of the same相同 idea理念.
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同樣的方法也存在在這些古老的繪畫之中
09:40
What's happening事件 is, the art藝術 form形成 is colliding碰撞
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事實上,藝術的型式會
09:42
with the given特定 technology技術,
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跟當時的科技結合
09:43
whether是否 it's paint塗料 on stone, like the Tomb of the Scribe in ancient Egypt埃及,
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不管是石頭上的壁畫,像是古埃及的墓碑圖文
09:47
or a bas-relief淺浮雕 sculpture雕塑 rising升起 up a stone column,
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或是沿著石柱盤旋而上的浮雕
09:50
or a 200-foot-long-英尺 embroidery刺繡,
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或是2000英呎長的刺繡
09:52
or painted deerskin鹿皮 and tree bark
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或是印在鹿皮或樹皮上
09:54
running賽跑 across橫過 88 accordion-folded手風琴式折疊 pages網頁.
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橫跨88個折頁
09:57
What's interesting有趣 is, once一旦 you hit擊中 print打印 --
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有趣的是,當印刷術發明時
09:59
and this is from 1450, by the way --
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這張圖大概是1450年左右
10:01
all of the artifacts文物 of modern現代 comics漫畫 start開始 to present當下 themselves他們自己:
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所有現代漫畫的特徵都出現了
10:03
rectilinear直線 panel面板 arrangements安排,
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直線的分格排列法
10:05
simple簡單 line drawings圖紙 without tone
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簡單的黑白線條
10:07
and a left-to-right左到右 reading sequence序列.
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還有由左至右的閱讀方式
10:11
And within 100 years年份,
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在發展了一百年後
10:12
you already已經 start開始 to see word balloons氣球 and captions字幕,
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已經可以看到對話框和文字敘述
10:16
and it's really just a hop, skip跳躍 and a jump from here to here.
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當時和現代漫畫真的只有很小的差距而已
10:19
So I wrote a book about this in '93,
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所以我在1993年寫了一本有關這主題的書
10:21
but as I was finishing精加工 the book,
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但在我快寫完時
10:23
I had to do a little bit of typesetting排版,
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我需要做一些文字排版
10:24
and I was tired of going to my local本地 copy複製 shop to do it,
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我不想再到附近的影印店去
10:26
so I bought a computer電腦.
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於是我買了台電腦
10:29
And it was just a little thing -- it wasn't good for much except text文本 entry條目 --
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那時電腦還很簡單 --除了打打字外沒什麼其他功能
10:32
but my father父親 had told me about Moore's摩爾定律 Law,
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但是我老爸曾跟我提過摩爾定律
10:35
about Moore's摩爾定律 Law back in the '70s, and I knew知道 what was coming未來.
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摩爾定律在七零年代的成長,所以我知道未來會發生什麼
10:39
And so, I kept不停 my eyes眼睛 peeled去皮
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所以靜觀其變
10:41
to see if the sort分類 of changes變化 that happened發生
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看是不是當初
10:43
when we went from pre-print印前 comics漫畫 to print打印 comics漫畫
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印刷術帶給漫畫的巨大改變
10:46
would happen發生 when we went beyond, to post-print印刷後 comics漫畫.
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會在我們邁入後印刷術時代時再度重現
10:49
So, one of the first things that were proposed建議
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我提出的第一個改變
10:51
was that we could mix混合 the visuals視覺效果 of comics漫畫
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就是我們可以將漫畫的視覺元素
10:53
with the sound聲音, motion運動 and interactivity互動
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跟聲音,動態和互動性做結合
10:55
of the CD-ROMs光盤 that were being存在 made製作 in those days.
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像當時的CD-ROM一樣
10:57
This was even before the Web捲筒紙.
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當時,甚至還沒有網際網路
10:59
And one of the first things they did was,
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而且他們做的第一項嘗試
11:00
they tried試著 to take the comics漫畫 page as-is按原樣
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就是完全保留了漫畫的翻頁
11:02
and transplant移植 it to monitors顯示器,
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然後直接移植到螢幕上
11:03
which哪一個 was a classic經典 McLuhanesqueMcLuhanesque mistake錯誤
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這是個典型的麥克盧恩式錯誤
11:06
of appropriating挪用 the shape形狀 of the previous以前 technology技術
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沿用舊科技採用的型式
11:09
as the content內容 of the new technology技術.
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作為新科技的型式
11:11
And so, what they would do is,
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它們還會做的一項嘗試
11:12
they'd他們會 have these comic滑稽 pages網頁 that resemble類似 print打印 comics漫畫 pages網頁,
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則是用既有的印刷漫畫的方式呈現漫畫
11:14
and they would introduce介紹 all this sound聲音 and motion運動.
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然後將聲音和動態加在上面
11:18
The problem問題 was, that if you go with this idea理念 --
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問題是,當你這樣做時
11:20
this basic基本 idea理念 that space空間 equals等於 time in comics漫畫 --
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漫畫中特有的"空間等於時間"的基本概念
11:23
what happens發生 is that when you introduce介紹 sound聲音 and motion運動,
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在帶入聲音和動態
11:25
which哪一個 are temporal phenomena現象 that can only be represented代表 through通過 time,
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這些只有利用時間才能表示的元素之後
11:29
then they break打破 with that continuity連續性 of presentation介紹.
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漫畫所表現的連續性就被破壞了
11:35
Interactivity互動 was another另一個 thing.
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互動性又是另一點
11:36
There were hypertext超文本 comics漫畫.
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當時有超連結漫畫
11:37
But the thing about hypertext超文本
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但是超連結的問題是
11:38
is that everything in hypertext超文本 is either here, not here or connected連接的 to here;
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就是所有的東西部是在這裡,就是不在這裡,不然就是連到這裡
11:41
it's profoundly深深 non-spatial非空間.
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他完全不具任何空間性
11:43
The distance距離 from Abraham亞伯拉罕 Lincoln林肯 to a Lincoln林肯 penny一分錢,
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從林肯到林肯錢幣
11:46
the Penny一分錢 Marshall馬歇爾 to the Marshall馬歇爾 Plan計劃
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到潘妮‧馬歇爾到馬歇爾計劃
11:48
to "Plan計劃 9" to nine lives生活:
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到第九計劃到九條命的距離
11:49
it's all the same相同.
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通通都是一樣的
11:51
(Laughter笑聲)
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(笑)
11:52
And -- but in comics漫畫, in comics漫畫,
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而且-在漫畫裡
11:55
every一切 aspect方面 of the work, every一切 element元件 of the work
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作品裡的每個元素
11:58
has a spatial空間的 relationship關係 to every一切 other element元件 at all times.
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永遠跟其他的每個元素都有空間上的關係
12:01
So the question was:
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所以問題在於
12:02
was there any way to preserve保留 that spatial空間的 relationship關係
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有沒有一種方法可以保存這種空間上的關係
12:05
while still taking服用 advantage優點 of all of the things
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但還是能夠運用
12:07
that digital數字 had to offer提供 us?
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所有數位媒體所能帶給我們的利益?
12:09
And I found發現 my personal個人 answer回答 for this
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我找到了我自己的答案
12:11
in those ancient comics漫畫 that I was showing展示 you.
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在剛剛給你們看過的古老漫畫中找到了
12:14
Each of them has a single unbroken綿綿 reading line,
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每件作品中都有一個單一連續的閱讀路徑
12:17
whether是否 it's going zigzag蜿蜒 across橫過 the walls牆壁
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不管是在牆壁上崎嶇而行
12:19
or spiraling螺旋式上升 up a column
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或是沿著柱子盤旋而上
12:21
or just straight直行 left to right, or even going in a backwards向後 zigzag蜿蜒
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或者只是簡單的由左而右,甚至是往反方向曲折前進
12:24
across橫過 those 88 accordion-folded手風琴式折疊 pages網頁.
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穿過那八十八折的折頁
12:26
The same相同 thing is happening事件, and that is that the basic基本 idea理念
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同樣的事情重複發生,那單純的
12:29
that as you move移動 through通過 space空間 you move移動 through通過 time
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空間移動代表時間移動的本質
12:31
is being存在 carried攜帶的 out without any compromise妥協,
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毫無妥協的在這些作品中表現了出來
12:33
but there were compromises妥協 when print打印 hit擊中.
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但是當我們進入印刷後,開始有了一些妥協
12:36
Adjacent spaces空間 were no longer adjacent moments瞬間,
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相鄰的時間不再代表相鄰的空間
12:39
so the basic基本 idea理念 of comics漫畫 was being存在 broken破碎 again and again
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所以漫畫的本質就這樣被破壞
12:42
and again and again.
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一而再再而三的被破壞
12:43
And I thought, O.K., well,
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所以我想,好吧
12:44
if that's true真正, is there any way,
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如果這是真的,有沒有任何方法
12:47
when we go beyond today's今天的 print打印,
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當我們走過了印刷時代後
12:49
to somehow不知何故 bring帶來 that back?
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可以將當初的本質找回來?
12:52
Now, the monitor監控
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現在,電腦螢幕
12:55
is just as limited有限 as the page, technically技術上, right?
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單純就物理上而言,跟書本一樣有很多限制
12:57
It's a different不同 shape形狀, but other than that
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他的形狀不同,但除此之外
12:59
it's the same相同 basic基本 limitation局限性.
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有著同樣的物理限制
13:01
But that's only if you look at the monitor監控 as a page,
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但是那是因為你把螢幕只當成一本書的一頁來看
13:05
but not if you look at the monitor監控 as a window窗口.
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但如果你把螢幕想像成一扇窗戶
13:08
And that's what I proposed建議: that perhaps也許 we could create創建 these comics漫畫
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我認為,那我們或許可以將漫畫
13:10
on an infinite無窮 canvas帆布:
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創作在張無限的畫布上
13:12
along沿 the X axis and the Y axis and staircases樓梯.
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沿著X軸,Y軸和樓梯
13:17
We could do circular narratives敘事 that were literally按照字面 circular.
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我們也可以有真的是圓型的環狀故事動線
13:19
We could do a turn in a story故事 that was literally按照字面 a turn.
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在一個故事的轉折,我們也能讓他真的有個轉折
13:23
Parallel平行 narratives敘事 could be literally按照字面 parallel平行.
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同時發生的故事路線可以真的並排
13:27
X, Y and also Z.
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X,Y及Z
13:30
So I had all these notions概念. This was back in the late晚了 '90s,
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所以我有這麼多的想法,在九零年代後期
13:32
and other people in my business商業 thought I was pretty漂亮 crazy,
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然後當時很多我的同行認為我還挺瘋狂的
13:36
but a lot of people then went on and actually其實 did it.
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但是也有很多人真的實踐了
13:38
I'm going to show顯示 you a couple一對 now.
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接下來我們會看到其中一些範例
13:41
This was an early collage大學 comic滑稽 by a fellow同伴 named命名 Jason賈森 Lex萊克斯.
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這個是Jason Lex所做的早期拼貼
13:48
And notice注意 what's going on here.
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注意看發生了什麼
13:50
What I'm searching搜索 for is a durable耐用 mutation突變 --
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我在尋找的是一個能夠長久流傳的新型態
13:52
that's what all of us are searching搜索 for.
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我們都在尋找一個
13:54
As media媒體 head into this new era時代,
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當媒體進入新的時代
13:56
we are looking for mutations突變
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我們在尋找蛻變
13:59
that are durable耐用, that have some sort分類 of staying power功率.
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能夠持續被傳承下去的新的蛻變
14:03
Now, we're taking服用 this basic基本 idea理念 of presenting呈現 comics漫畫 in a visual視覺 medium,
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在接下來的作品中,我們保留了用視覺呈現漫畫的基本構想
14:07
and then we're carrying攜帶 it through通過 all the way from beginning開始 to end結束.
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從頭到尾完整的實現這個構想
14:10
That's that entire整個 comic滑稽 you just saw
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你目前看到的,就是整部漫畫
14:12
is up on the screen屏幕 right now.
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濃縮在電腦螢幕裡
14:14
But even though雖然 we're only experiencing經歷 it one piece at a time,
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但雖然我們一次只經驗一部分
14:17
that's just where the technology技術 is right now.
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我們目前的科技只能做到這樣
14:19
As the technology技術 evolves演變,
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當科技持續進步
14:21
as you get full充分 immersive身臨其境 displays顯示器 and whatnot諸如此類,
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當我們有更身臨其境的顯示方式
14:24
this sort分類 of thing will only grow增長.
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這些方法未來只會更加進步
14:26
It will adapt適應. It will
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漫畫的呈現方式將會去適應
14:28
adapt適應 to its environment環境:
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這整個環境
14:30
it's a durable耐用 mutation突變.
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這會是個永久的蛻變
14:33
Here's這裡的 another另一個 one I'll show顯示 you. This is by Drew德魯 WeingWeing;
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再來看另一個作品,這是Drew Weing的作品;
14:35
this is called,
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這叫做
14:36
"Pup小狗 Contemplates考慮 the Heat Death死亡 of the Universe宇宙."
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"狗狗想像著宇宙因過熱而毀滅"
15:04
See what's going on here
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15:06
as we draw these stories故事 on an infinite無窮 canvas帆布
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當我們擁有無限大的畫布
15:11
is you're creating創建 a more pure expression表達
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你能夠創造出更純粹的表現
15:15
of what this medium is all about.
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表現出漫畫是個什麼樣的媒材
15:22
We'll go by this a little quickly很快 -- you get the idea理念.
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我現在要快轉
15:24
I just want to get to the last panel面板.
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我想給妳們看最後一格
15:32
(Laughter笑聲)
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(笑)
15:35
There we go.
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最後一格到了
15:38
(Laughter笑聲)
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(笑)
15:43
(Laughter笑聲)
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(笑)
15:49
Just one more.
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再看一件作品就好,
15:52
Talk about your infinite無窮 canvas帆布.
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說到無限大的畫布
15:55
It's by a guy named命名 Daniel丹尼爾 Merlin梅林 GoodbreyGoodbrey in Britain英國.
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這是英國的Daniel Merlin Goodbrey的作品
15:58
Why is this important重要?
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為什麼這很重要?
16:01
I think this is important重要 because media媒體,
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我認為這很重要,因為媒體
16:04
all media媒體,
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所有的媒體
16:06
provide提供 us a window窗口 back into our world世界.
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都提供了我們一扇觀察世界的窗
16:09
Now, it could be that motion運動 pictures圖片 --
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這扇窗可能是電影
16:11
and eventually終於, virtual虛擬 reality現實, or something equivalent當量 to it --
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或者,遲早會是,虛擬實境,或是類似的東西
16:14
some sort分類 of immersive身臨其境 display顯示,
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某種身臨其境的顯示工具
16:16
is going to provide提供 us with our most efficient高效 escape逃逸 from the world世界 that we're in.
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能更有效率的讓我們脫離現實環境
16:21
That's why most people turn to storytelling評書, is to escape逃逸.
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這是為什麼大家都喜歡故事,為了脫離現實
16:24
But media媒體 provides提供 us with a window窗口
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但是媒體提供了我們一扇窗
16:27
back into the world世界 that we live生活 in.
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讓我們能回到現實世界
16:31
And when media媒體 evolve發展
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而隨著媒體進步
16:34
so that the identity身分 of the media媒體 becomes increasingly日益 unique獨特.
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不同的媒體也會發展出獨特的個性
16:39
Because what you're looking at is, you're looking at comics漫畫 cubed立方:
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因為你看到的東西,你現在所看到的漫畫是立體的
16:42
you're looking at comics漫畫 that are more comics-like漫畫般的 than they've他們已經 ever been before.
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你現在看到的漫畫比過去更像漫畫,更有他的獨特性
16:46
When that happens發生, you provide提供 people with multiple ways方法
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當這些媒體都有獨特的特性時,我們就能有很多不同的方法
16:49
of re-entering重新進入 the world世界 through通過 different不同 windows視窗,
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能從不同的窗戶重新觀察我們所處的世界
16:53
and when you do that, it allows允許 them to triangulate三角 the world世界 that they live生活 in
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讓我們能多元交叉衡量我們的世界
16:56
and see its shape形狀.
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看到他完整的形狀
16:58
And that's why I think this is important重要.
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這是為什麼我覺得這件事這麼重要
17:00
One of many許多 reasons原因, but I've got to go now.
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的其中一個原因。但,我現在得走了
17:02
Thank you for having me.
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很榮幸能在這裡演講
Translated by Katie Huang
Reviewed by Shelley Krishna R. TSANG

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ABOUT THE SPEAKER
Scott McCloud - Cartoonist
Scott McCloud is author of Understanding Comics, a comic book about comics. He's an evangelist for comics as a valid literary form (as more than pulp and kids' stuff) and his admiring fans include a laundry list of superstar cartoonists.

Why you should listen

If not for Scott McCloud, graphic novels and webcomics might be enjoying a more modest Renaissance. The flourishing of cartooning in the '90s and '00s, particularly comic-smithing on the web, can be traced back to his major writings on the comics form. The first, Understanding Comics, is translated into 13 languages, and along with Reinventing Comics and Making Comics, its playful and profound investigations are justly revered as something like the Poetics of sequential art.

McCloud coined the term "infinite canvas" -- for the new comics medium made possible by web browsers. He's an avid user of the medium: My Obsession With Chess was widely popular online, as was The Right Number. Back on the printed page, he wrote and illustrated Zot!, a colorful response to then-trendy grimness and gore in comic books. (He describes the book as "a cross between Peter Pan, Buck Rogers and Marshall McLuhan.")

He's the inventor of the game 5-Card Nancy.

More profile about the speaker
Scott McCloud | Speaker | TED.com