Scott Galloway: How Amazon, Apple, Facebook and Google manipulate our emotions
Scott Galloway - Professor of marketing
Scott Galloway teaches brand strategy and digital marketing and the NYU Stern School of Business. Full bio
Viewer discretion is advised]
over the last 15 years has seen.
a multibillion-dollar organization
or organ you are targeting.
as a species is our brain.
these really difficult questions,
the processing power to answer them,
and look to for answers.
of divine intervention --
what's going on --
that this is the right answer.
comes off the rails with your kids,
to the Sun that is your kids.
in the Google query box.
have never been asked before
mentor, boss has so much credibility
posed to that person
above everything you've put into that box,
you trust Google more than any entity
about our species
but we need to love others.
but a lot of affection
with good nutrition and poor affection.
that you might make it
growing demographic in the world --
who live to triple digits --
not as important as you'd like to think,
your body like shit
and prescreen --
of early cancers
that you'll make it to triple digits:
security camera in our brain --
you are adding value.
not only to be loved,
that create empathy,
is starvation and malnutrition.
for too little is much greater
that never goes out of style.
successful company in the world,
and skeletal system of consumption.
the basic instinct,
most powerful instinct,
the strongest, smartest and fastest seed
your children are more likely to survive
wearing a Swatch watch."
the irrational organs.
and New York Business School's term
and shareholder value.
you love your kids more.
creation from World War II
and appealing to people's hearts.
a better person, a better patriot
versus this average soap.
for shareholder value isn't technology.
take out finance.
one wealthiest man in Europe, LVMH.
irrational organs for shareholder value.
Apple, Amazon, Facebook and Google --
to those things is who you are,
in the form of for-profit companies.
of these companies was equivalent
Russia and Canada in '13 and '14.
than the combined market capitalization
was, which CEO was more Jesus-like?
has paid 64 billion dollars
our soldiers and our social workers
in the world don't pay their fair share?
companies have to pay
market capitalization of Walmart
who don't have the backbone
for us to share the data
and our proposed acquisition of WhatsApp.
spoiler alert! -- they figure it out.
of 19 billion dollars.
an insurance policy
go through for .6 percent,
on Google's balance sheet.
"The smart thing to do,
for two at Macy's.
dollars this year, which they will,
companies this good at it.
grow their businesses
which they will,
150,000 creative directors,
courtesy of Amazon."
from our social media feeds,
coming off of social media feeds is ...
or use curse words,
it's a technology company."
to give you original content,
boom! -- you're a media company.
that "We are not a media company."
the margins of celebrity
to the responsibilities
we're pissed off!"
and blue blanket
from their behavior each day,
of the spawn of Darth Vader and Ayn Rand.
are seen as nice but weak.
a book on gun rights
their progressive values,
are seen as weak.
than the regulators now,
on those nice, nice people.
named Roy from TSA molest me.
on the way home,
than our person, our house
of innovation and of youth.
at the altar of character,
who create shareholder value.
in the marketplace,
just by looking at them.
on Amazon, their stock goes up,
the rest of retail stocks go down,
for Amazon is bad for everybody else.
when they acquired Whole Foods.
the acquisition of Whole Foods
pure-play grocer in America,
one-eleventh the size of Kroger.
of Whole Foods by Amazon
this publicly in the media.
acquisition in their history,
an acquisition over a billion,
audience in on the secret.
anything for whole milk,
to your shopping list.
for organic food
banana and pumpkin,
stock of Whole Foods Incorporated
to your American Express card.
over every little thing someone does
Why are we so disappointed in technology?"
of one-percent pursuit
on shareholder value instead of humanity.
for the Manhattan Project
living in London at the outset of the war.
towards splitting the atom,
arguably, ever in all of humankind:
British and Americans came together,
best and brightest,
from the four corners of the earth.
relative to slingshots,
these companies for 10 years,
of IQ capital and creativity,
and I appreciate your time.
some questions in me, Scott.
he calls you onto the couch?
of the conversation right now.
of worshipping Silicon Valley,
like you're piling on,
been kicked to pieces anyway.
for them at all?
with the condition of our souls.
when we get older.
shareholder value over everything,
they're supposed to be doing.
ourselves to force them
endures, full stop.
consistent with the facts,
intent in much of the leadership --
in those companies,
that their mission is to --
is that there have been
that we're unleashing,
to personalize the internet, for example,
like filter bubbles
to weird things like --
hackers creating accounts
a possibility here?
than any other organization
civic-minded, decent leadership.
points of share in a market, search,
advertising market of any nation,
and trying to develop economic security
of your employees,
all the power at your disposal.
is slightly overstated?
they wake up thinking,
something cool, and are probably,
that have happened as we might be.
of framing this,
that you have to take on more explicitly?
to set an organization up as we do,
above all else.
is they want to create economic security
you control so much economic power,
and the role of us as consumers
are some checks here.
them the mother of all hall passes
Larry Page, Tim Cook, if you're watching,
the counterargument as well.
About the speaker:Scott Galloway - Professor of marketing
Scott Galloway teaches brand strategy and digital marketing and the NYU Stern School of Business.
Why you should listen
Scott Galloway is the founder of L2 Inc, a professor of marketing at the NYU Stern School of Business and author of The Four: The Hidden DNA of Apple, Amazon, Facebook, and Google. He was named "one of the world's 50 best business school professors” by Poets & Quants in 2012. He is also the founder of Red Envelope and Prophet Brand Strategy. He was elected to the World Economic Forum's Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters, Eddie Bauer, The New York Times Company and UC Berkeley's Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Scott Galloway | Speaker | TED.com