TED@BCG Milan
Wendy Woods: The business benefits of doing good
溫蒂伍茲: 做好事的商業利益
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「對於我們時代的挑戰性問題，只有一種方式能帶來真正的進步，那就是由企業來推動解決方案。」社會影響力策略家溫蒂伍茲如此說。在這場用資料佐證的演說中，伍茲分享了一個新鮮的方式，用來評估企業的所有部分對於社會的所有部分所能造成的影響，然後針對它們做調整，不僅是減少傷害，還能帶來改善。來進一步了解主管要如何從企業社會責任移動到「總社會影響力」──為了公司的利益以及大我社會的利益。
Wendy Woods - Social impact strategist
Wendy Woods is a Senior Partner and Managing Director of The Boston Consulting Group (BCG) and Global Leader of BCG's Social Impact practice, which she helped create. Full bio
Wendy Woods is a Senior Partner and Managing Director of The Boston Consulting Group (BCG) and Global Leader of BCG's Social Impact practice, which she helped create. Full bio
Double-click the English transcript below to play the video.
00:12
A few years ago,
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幾年前，
00:14
all the developed
countries in the world --
countries in the world --
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世界上所有的已開發國家──
00:17
the wealthier ones --
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較富裕的國家──
00:18
and all of the charities
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以及所有的慈善團體
00:20
together donated about 200 billion dollars
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共捐贈了約兩千億美元
00:23
to developing countries in the world --
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給世界上的開發中國家──
00:25
the ones that bear most of the burden,
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這些國家承受大部分重擔，
00:27
the heaviest burden
of the world's biggest problems:
of the world's biggest problems:
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是世界上最大的問題
所產生的最重擔子：
所產生的最重擔子：
00:30
poverty, hunger,
climate change and inequality.
climate change and inequality.
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貧困、饑荒、氣候變遷，及不平等。
00:35
That same year,
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同一年，
00:37
businesses invested in those same
countries 3.7 trillion dollars.
countries 3.7 trillion dollars.
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企業投資了 3.7 兆美元在那些國家。
00:45
Now, I get to travel a lot in my work
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我的工作常常需要旅行，
00:48
and I'm privileged
to see the amazing things
to see the amazing things
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我有幸可以看到
非政府組織和一些政府，
非政府組織和一些政府，
00:50
that NGOs and some governments are doing
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用那兩千萬美元做出了不起的事：
00:53
with some of that 200 billion dollars:
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00:56
helping malnourished children
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協助營養不良的孩童，
00:58
or families that don't
have access to clean water,
have access to clean water,
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或是無法取得乾淨水源的家庭，
01:01
children who wouldn't
be educated otherwise.
be educated otherwise.
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或本來沒機會受教育的孩童。
01:04
But it's not enough
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但這樣並不夠，
01:07
because the biggest problems
in our world need trillions
in our world need trillions
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因為世界上最大的問題
需要用到數兆美元，
需要用到數兆美元，
01:11
not just billions.
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不只是幾億美元。
01:14
So if we're going to make
lasting and significant progress
lasting and significant progress
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對於世界上最大的挑戰，
如果我們想要有持久且顯著的進展，
01:17
in the big challenges in our world,
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01:20
we need business,
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我們需要企業，
01:22
both the companies and the investors,
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包括公司以及投資者，
01:26
to drive the solutions.
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由他們來驅動解決方案。
01:28
So let's talk about
what business should do.
what business should do.
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我們來談談企業應該做什麼。
01:33
And when I say that,
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我說那句話時，
01:34
you probably think that I'm going
to talk about corporate philanthropy
to talk about corporate philanthropy
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你可能在想，我要談企業慈善行為，
01:38
or corporate social responsibility.
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或企業社會責任（CSR）。
01:41
CSR is the norm today,
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CSR 是現今的標準，
01:44
and it's very useful.
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它非常有用。
01:46
It provides a route
for corporate generosity
for corporate generosity
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它為企業慷慨行為提供了一條路徑，
01:49
and that generosity is important
to many corporations' employees
to many corporations' employees
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慷慨行為是很重要的，
對許多企業的員工而言是如此，
對許多企業的員工而言是如此，
01:53
and customers.
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對客戶亦是如此。
01:55
But you know what?
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但你們知道嗎？
01:56
It's just not big enough,
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這不夠大，
01:58
or strong enough,
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不夠強，
01:59
or durable enough
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不夠耐，
02:01
to drive solutions to the biggest
problems in our world today
problems in our world today
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因此無法針對現今世界上
最大的問題來驅動解決方案，
最大的問題來驅動解決方案，
02:05
because it's incremental cost.
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因為它是增支成本。
02:09
Even when business is booming,
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即使在商業景氣的時候，
02:12
CSR just isn't designed to scale.
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CSR 就不是設計來擴展用的。
02:17
And then of course in a downturn,
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當然，在經濟衰退時，
02:20
it's one of the first programs to be cut.
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它就是最先被刪減的方案之一。
02:23
So no,
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所以，不，
02:25
CSR --
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CSR──
02:26
corporate social responsibility --
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企業社會責任──
02:28
isn't the answer,
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並不是答案。
02:30
but TSI --
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但，TSI──
02:32
total societal impact, is.
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總社會影響力，就是答案。
02:36
TSI is the sum of all of the ways
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TSI 就是把企業能夠影響社會的
02:40
business can affect society
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所有方式加總在一起，
02:42
by doing the real work:
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透過實際的工作：
02:45
thinking about their supply chains,
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思考它們的供應鏈、
02:47
working on their product design
and manufacturing processes
and manufacturing processes
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致力於它們的產品設計及製程，
02:51
and their distribution.
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以及它們的銷售。
02:56
The real work of business,
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企業的實際工作，
02:58
when done with innovation,
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如果在進行時能有所創新，
03:00
can actually create
core business benefits for the company
core business benefits for the company
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就能真的為公司創造出商業利益，
03:05
and it can solve the meaningful
problems in our world today.
problems in our world today.
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且能解決現今世界上有意義的問題。
03:12
So what does TSI look like?
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所以，TSI 是什麼樣子的？
03:14
Focusing on TSI
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把焦點放在 TSI 上，
03:16
means incorporating
social and environmental considerations.
social and environmental considerations.
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意味著將社會與環境考量合併起來。
03:22
And you know what?
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你們知道嗎？
03:23
It's something that isn't completely new.
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它並不是全新的東西。
03:26
It's been thought about for a while.
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它已經被考慮一陣子了。
03:29
But the hard part is that corporations
almost exclusively still think
almost exclusively still think
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但難的部分在於，
企業幾乎都仍然只會
企業幾乎都仍然只會
03:34
about something called TSR:
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想著所謂的 TSR：
03:37
total shareholder returns.
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股東總報酬。
03:40
But TSI --
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但 TSI ──
03:42
total societal impact --
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總社會影響力──
03:44
needs to stand alongside TSR
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得要和 TSR 並肩而行，
03:48
as an important and valid driver
of corporate strategy
of corporate strategy
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成為重要且有效的驅動因子，
推動企業策略以及企業決策。
03:53
and corporate decision-making.
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03:56
And we've got the data
to show you why and how.
to show you why and how.
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我們有資料給各位看，
讓各位了解其原因以及方法。
讓各位了解其原因以及方法。
04:00
Some companies
are already making this happen.
are already making this happen.
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有些公司已經做到了。
04:04
They're beginning to make it happen.
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他們開始在進行。
04:06
So let me tell you the story about Mars.
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讓我告訴各位美商瑪氏食品的故事。
04:09
Mars is the sixth-largest private company
in the United States.
in the United States.
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瑪氏食品是美國第六大的私人公司。
04:14
If you're like me,
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如果你跟我很像，
04:16
they make some important products,
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他們做了一些重要的產品，
04:18
like coffee and chocolate.
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比如咖啡和巧克力。
04:21
So not surprisingly,
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所以不意外
04:23
one of their most important
ingredients is cocoa.
ingredients is cocoa.
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他們最重要的原料之一就是可可粉。
04:26
And some of their competitors
are actually really worried
are actually really worried
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他們的一些競爭對手真的很擔心
04:30
about the sustainability
and the availability of cocoa supplies.
and the availability of cocoa supplies.
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可可粉供應的永續性和可得性。
04:35
But not Mars.
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但瑪氏食品不擔心，
04:36
They're confident in the stable supply
of that crop for the long term.
of that crop for the long term.
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他們對那作物的長期
穩定供應很有信心。
穩定供應很有信心。
04:41
And why is that?
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為什麼？
04:43
It's because they partner
with NGOs around the world
with NGOs around the world
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因為他們和世界各地的
非政府組織合夥，
非政府組織合夥，
04:47
that are working
with small shareholder farmers.
with small shareholder farmers.
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這些組織和小農合作。
04:50
And those certification agency's NGOs
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而那些認證的非政府組織
04:53
are working to help farmers
improve crop yields,
improve crop yields,
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致力於協助農夫改善作物產量，
04:57
they're making sure that they get
a fair, premium, livable wage
a fair, premium, livable wage
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他們會確保農夫能得到
公平、高價、夠生活的薪資，
公平、高價、夠生活的薪資，
05:01
and they're helping them address
any human rights potential issues
any human rights potential issues
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他們也協助農夫處理
在供應鏈中任何與人權
相關的潛在議題，
相關的潛在議題，
05:05
in supply chains,
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05:06
and they're helping minimize
the effects on the environment,
the effects on the environment,
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他們也協助將環境的影響降到最低，
05:10
like deforestation.
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比如森林砍伐的影響。
05:12
Mars is on a path
to 100 percent certified cocoa,
to 100 percent certified cocoa,
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瑪氏食品正在朝向 100%
使用認證可可粉邁進，
使用認證可可粉邁進，
05:16
so this is a good program
for farming communities,
for farming communities,
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對於農業社區而言，
這是一個很好的專案，
這是一個很好的專案，
05:20
it's a good program for the environment,
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對環境而言，這是一個很好的專案，
05:22
and it's a good program for Mars,
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對瑪氏食品而言，
這是一個很好的專案，
這是一個很好的專案，
05:25
who has solved a significant risk
in their supply chain.
in their supply chain.
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瑪氏食品解決了
其供應鏈中的一個大風險。
其供應鏈中的一個大風險。
05:30
But now let's get to the data,
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但，現在，我們來看看資料，
05:33
because it's actually really awesome.
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因為它其實很了得。
05:36
And let me explain exactly what the data
points I'm going to talk about are.
points I'm going to talk about are.
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讓我解釋一下，我等等
要談的資料點到底是什麼。
要談的資料點到底是什麼。
05:41
When analysts and financial people
look at companies,
look at companies,
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當分析師和金融人員在研究公司時，
05:45
they think about
a lot of different statistics.
a lot of different statistics.
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他們會想著很多不同的統計數字。
05:48
I want to talk about
two of the most important ones.
two of the most important ones.
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我想要談其中最重要的兩項。
05:52
I'm going to talk about
the overall value of a company --
the overall value of a company --
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我要談談公司的整體價值──
05:54
it's valuation --
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它的估價──
05:56
and I'm going to talk about its margin.
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然後我要談談它的利潤。
05:59
Basically the difference
between all of its earnings
between all of its earnings
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基本上，就是它所有的收入
06:02
and all of its costs.
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減去它所有的成本。
06:05
So in our study,
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在我們的研究中，
06:07
we looked at oil and gas companies,
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我們研究的是石油天然氣公司，
06:10
and the oil and gas companies
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而這些公司當中，
06:11
that are performing
most strongly on TSI --
most strongly on TSI --
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在 TSI ──總社會影響力──方面
06:15
total societal impact --
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表現最出色的，
06:16
see a 19 percent premium
on their valuation.
on their valuation.
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在公司的估價上會增加 19%。
06:22
19 percent.
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19%。
06:23
When they do really well
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當他們在比如
06:25
on things like minimizing
the impact of their company
the impact of their company
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將公司對於環境和水的影響減到最低
06:28
on the environment and water,
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這些方面做得很好時，
06:31
and when they have very strong
occupational health and safety programs.
occupational health and safety programs.
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以及當他們有非常強力的
職業健康和安全計畫時，
職業健康和安全計畫時，
06:35
And when they also add in
strong employee training programs,
strong employee training programs,
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以及當他們也納入強力的
員工訓練計畫時，
員工訓練計畫時，
06:40
they get a 3.4 percentage point
premium on their margins.
premium on their margins.
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他們在利潤上會增加 3.4%。
06:45
But what about other industries?
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但其他產業呢？
06:47
Biopharmaceutical companies
that are the strongest performers on TSI
that are the strongest performers on TSI
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在 TSI 有出色表現的生物製藥公司，
06:52
see a 12 percent premium
on their valuation.
on their valuation.
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在估價上會增加 12%。
06:55
And then if they're best
at expanded access to medicines --
at expanded access to medicines --
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如果他們在拓展
藥品的取得上做得最好──
藥品的取得上做得最好──
06:59
making medicines available
for the people who need them --
for the people who need them --
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讓需要藥品的人能取得藥品──
07:02
they see a 6.7 percentage point premium
on their growth margins.
on their growth margins.
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他們的利潤就會增加 6.7%。
07:08
For the retail banks
that are strongest on TSI,
that are strongest on TSI,
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至於 TSI 最強的零售銀行，
07:12
they see a three percentage point
premium on their valuation,
premium on their valuation,
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他們的估價會增加 3%，
07:17
and then for those that differentially
provide financial inclusion --
provide financial inclusion --
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若銀行明顯提供普惠金融──
07:21
access to financial products
for people who need it --
for people who need it --
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讓需要金融產品的人
能取得金融產品──
能取得金融產品──
07:24
they see a 0.5 percentage point premium
in their net income margin.
in their net income margin.
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他們的淨利會增加 0.5%。
07:30
Now, these numbers for banks
may not seem very big,
may not seem very big,
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對銀行來說，這些數字似乎不大，
07:35
but in highly competitive industries,
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但在競爭極激烈的產業中，
07:37
even really small differences
in margin matter a lot.
in margin matter a lot.
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即使是很小的利潤差異也相當重要。
07:42
Now, what about those
consumer goods companies --
consumer goods companies --
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那消費品公司呢？
07:45
the ones who make those products we love
like coffee and chocolate?
like coffee and chocolate?
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做像咖啡和巧克力這些
我們喜愛的產品的公司呢？
我們喜愛的產品的公司呢？
07:49
Consumer goods companies
that perform best on total societal impact
that perform best on total societal impact
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在 TSI 方面有最佳表現的
消費品公司，
消費品公司，
07:54
see an 11 percent valuation premium.
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估價會增加 11%。
07:59
And then if they do those smart
things with their supply chain --
things with their supply chain --
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如果他們能用他們的
供應鏈來做聰明的事──
供應鏈來做聰明的事──
08:03
inclusive and responsibly
sourcing their product --
sourcing their product --
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負責任地取得他們的產品──
08:06
they see a 4.8 percentage point premium
on their growth margins.
on their growth margins.
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他們的利潤會增加 4.8%。
08:13
These numbers are significant.
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這些數字都很顯著。
08:15
We've long known that things
like fundamental financials,
like fundamental financials,
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長久以來我們都知道，
包括像基礎財務指標、
包括像基礎財務指標、
08:19
growth rates and financial risks
are key drivers of valuation,
are key drivers of valuation,
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成長率，及財務風險，
都是估價的關鍵驅動因子，
都是估價的關鍵驅動因子，
08:25
but this rigorous analysis shows
that social and environmental factors --
that social and environmental factors --
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但這項嚴密的分析顯示，
社會和環境因子──
社會和環境因子──
08:30
total societal impact measures --
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總社會影響力測量值──
08:33
are also linked to valuations and margins.
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也和估價及利潤有關。
08:39
Wow.
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哇！
所有其他條件相同時──
08:41
All else equal --
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08:42
we didn't confuse
the analysis with anything.
the analysis with anything.
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我們不會把這項分析
和任何東西搞混。
和任何東西搞混。
08:45
All else being equal,
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所有其他條件相同時，
08:47
companies that perform strongly
on social and environmental areas
on social and environmental areas
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在社會與環境領域表現出色的公司
08:53
achieve higher margins
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會達到比較高的利潤，
08:55
and higher valuations.
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以及比較高的估價。
08:57
Now, I do understand
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我確實了解，
09:00
that companies are under
a lot of short-term earnings pressures.
a lot of short-term earnings pressures.
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公司會受到許多短期獲利的壓力。
09:06
But fortunately,
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但，幸運的是，
09:07
the investors who create
some of this pressure
some of this pressure
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這些壓力有部分是由投資者所造成，
09:11
are actually more and more themselves
starting to think longer-term
starting to think longer-term
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而這些投資者自己
也開始做更長遠的思考，
也開始做更長遠的思考，
09:16
and starting to think with this TSI lens.
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開始從 TSI 的角度思考。
09:20
In our conversations
and surveys with investors,
and surveys with investors,
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在我們針對投資者
所做的對談以及調查中，
所做的對談以及調查中，
09:23
75 percent of them say
they expect to see improved revenues
they expect to see improved revenues
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75% 的投資者說，
他們預期收入會增加，
他們預期收入會增加，
09:29
and improved operating efficiency
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營運效率上會有所改善，
09:32
for companies that are thinking
with a TSI lens.
with a TSI lens.
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只要公司能從 TSI 角度思考。
09:36
And they're actually starting
to incorporate this
to incorporate this
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他們其實已經開始將之整合到
09:38
in their own investing behavior.
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他們自己的投資行為中。
09:41
Last year,
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去年，
09:43
23 trillion in global assets
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全球資產中有 23 兆
09:47
were in the category
of socially responsible investing.
of socially responsible investing.
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是屬於對社會負責的投資類別。
09:52
Now, that's five billion
over just the last two years.
over just the last two years.
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也就是說，僅僅在
過去兩年就有 50 億。
過去兩年就有 50 億。
09:57
And it represents a quarter of the total
global assets managed in the world.
global assets managed in the world.
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且它代表全世界受管理的
全球總資產的四分之一。
全球總資產的四分之一。
10:05
I know that some of you
may be cringing a little bit right now.
may be cringing a little bit right now.
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我知道，在座有些人
現在可能有一點畏縮。
現在可能有一點畏縮。
10:10
Because in my decades
of strategy consulting
of strategy consulting
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因為，數十年來，我身為策略顧問，
提供全世界的企業、非政府組織，
以及政府諮詢，根據這些經驗，
以及政府諮詢，根據這些經驗，
10:13
with businesses and NGOs
and governments around the world,
and governments around the world,
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10:18
I find that many businesspeople
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我發現，許多商業人士
10:21
are hesitant to talk
or even sometimes think about
or even sometimes think about
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很猶豫談論或甚至只是思考
10:26
the business benefits of doing good.
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做好事帶來的商業利益。
10:30
They somehow think
it's going to negate the value
it's going to negate the value
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不知怎麼的，
他們認為這麼做會否定
他們認為這麼做會否定
10:32
of the benefits
they're creating for society.
they're creating for society.
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他們為社會所創造之利益的價值。
10:35
Or that they'll be perceived
as heartless or even mercenary.
as heartless or even mercenary.
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或者，他們會被認為是
無情或甚至在從中圖利。
無情或甚至在從中圖利。
10:40
But we really do need
to think differently.
to think differently.
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但我們真的需要用不同的方式思考。
我們需要用不同的方式思考，
10:44
We need to think differently
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因為，對於我們時代的挑戰性問題，
10:46
because the only way
we're going to make substantial progress
we're going to make substantial progress
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10:50
on the challenging problems of our time
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只有一種方式能帶來真正的進步，
10:53
is for business to drive the solutions.
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那就是由企業來推動解決方案。
10:56
The job of business
is to meet customer needs
is to meet customer needs
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企業的工作是要滿足客戶的需求，
11:00
and to do so profitably.
194
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且以能獲利的方式來做這件事。
11:02
They need to to survive.
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企業需要生存。
11:04
So one of the best ways for businesses
to help ensure their own growth,
to help ensure their own growth,
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能協助企業確保自身成長、
活得長久的最佳方式之一，
活得長久的最佳方式之一，
11:10
their own longevity,
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11:12
is to meet some of the hardest
challenges in our society
challenges in our society
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就是要去面對我們社會中
最困難的一些挑戰，
最困難的一些挑戰，
11:17
and to do so profitably.
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且以能獲利的方式來做這件事。
11:20
And when they do that innovatively,
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當企業這麼做時，
若能採用創新的方式、
若能採用創新的方式、
11:23
when they do that ethically,
responsibly, incredibly,
responsibly, incredibly,
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道德的方式、負責的方式、
了不起的方式，
了不起的方式，
11:28
they should be proud.
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它們應該感到驕傲。
11:34
But if you still aren't sure about this,
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但如果你仍然覺得不太確定，
11:37
let's talk about a few more examples.
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我們再來談幾個例子。
11:40
What if you're a technology company
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如果你是一間科技公司，
11:42
and you're trying to grow your platform
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如果你在試著讓你的平台成長，
11:45
and you're trying to grow your customers?
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試著讓你的客戶成長，要如何做？
11:48
Like, Airbnb.
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1976
以民宿出租網站 Airbnb 為例。
11:50
Airbnb has a portfolio
of total societal impact activities.
of total societal impact activities.
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Airbnb 有一個
總社會影響的計畫組合。
總社會影響的計畫組合。
11:55
They're all spot-on their core business.
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他們都針對其核心事業。
11:58
In one initiative,
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在一項計畫中，
12:00
they're helping enable their community
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他們協助讓他們的社區
12:02
to provide housing for free
to those in disaster:
to those in disaster:
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能夠免費提供住房給受災戶：
12:05
crisis survivors and relief workers.
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危機倖存者以及救災工作人員。
12:08
In another effort on their part,
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他們還做了一項努力，
12:11
they're actually helping
and working with NGOs
and working with NGOs
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他們真的去協助
非政府組織，與其合作，
非政府組織，與其合作，
12:15
to ensure that people can provide
housing for free for refugees.
housing for free for refugees.
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來確保人們能夠免費
提供住房給難民。
提供住房給難民。
12:21
Now, what I love about this program
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對這項專案，我最喜歡的一點在於
12:23
is that I don't think
most people would've figured out
most people would've figured out
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我不認為大部分人想得出
12:26
how to express their generosity
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1976
要如何表達他們的慷慨，
12:28
and open their homes
for those in such dire need --
for those in such dire need --
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並開放他們的家
給那些有迫切需求的人──
給那些有迫切需求的人──
12:31
certainly not so quickly
or so easily or efficiently --
or so easily or efficiently --
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肯定無法如此快速、
簡單，或有效地做到──
簡單，或有效地做到──
12:34
without this innovation by Airbnb.
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沒有 Airbnb 的創新，
就無法做到這樣。
就無法做到這樣。
12:37
But at the same time,
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但，同時，
12:39
this is core to their corporate strategy
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這是他們公司策略的精髓，
12:42
and core to their growth
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以及成長的核心，
12:44
because they grow by increasing
the number of hosts and guests
the number of hosts and guests
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因為他們成長的方式是
增加使用他們平台的
主人與客人數目。
主人與客人數目。
12:49
using their platform.
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12:52
But if they'd only
been thinking exclusively
been thinking exclusively
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但如果他們一心只想著
12:55
about the return side of things,
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事情的報酬面，
12:58
I'm not sure they would have ever
figured out this route to growth,
figured out this route to growth,
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我不確定他們是否
有可能想出這條成長路線，
有可能想出這條成長路線，
13:01
because they're not
charging transaction fees.
charging transaction fees.
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因為他們並沒有收取交易費用。
13:04
So it's a pretty exciting way,
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所以，這方式很讓人興奮，
13:05
when they were thinking
about how to bring their capabilities
about how to bring their capabilities
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他們想著要如何將他們的能力帶給
13:08
to a need in society
235
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社會上的需求，
13:10
and at the same time
drive their own growth.
drive their own growth.
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同時還要帶動他們自己的成長。
13:14
But what if you're trying to find
new customer segments?
new customer segments?
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但如果你想要找到新的客戶群呢？
13:18
Let's move to South Africa,
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我們移師到南非，
13:21
and let's talk about Standard Bank.
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來談談那裡的標準銀行
（Standard Bank）。
（Standard Bank）。
13:23
In South Africa,
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在南非，
13:25
the government has a regulation
241
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1576
政府有一項規定，
13:27
that requires all banks
to donate 0.2 percent of their profits
to donate 0.2 percent of their profits
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所有銀行都要捐出利潤的 0.2%
13:32
to small and medium
black-owned enterprises.
black-owned enterprises.
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給黑人所擁有的中小型企業。
13:36
And many banks just donate
this to the entrepreneurs,
this to the entrepreneurs,
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很多銀行就把這筆錢捐給企業家，
13:40
but Standard Bank thought creatively.
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但標準銀行的想法很有創意。
13:42
And what they did is they took those funds
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他們的做法是，把這筆資金
13:45
and they invested them
in an independent trust,
in an independent trust,
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3576
投資到獨立信託，
13:49
and they used that trust to fund loans
to these black entrepreneurs.
to these black entrepreneurs.
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再用那信託提供貸款
來資助黑人企業家。
來資助黑人企業家。
13:54
This is a highly leveraged model.
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這是個成效很高的模型。
13:57
They can support a lot more
entrepreneurs with capital,
entrepreneurs with capital,
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他們能支助更多企業家
他們需要的資本，
他們需要的資本，
14:00
and because their success
is completely intertwined
is completely intertwined
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而且，因為他們的成功完完全全
14:03
with the success of the entrepreneurs,
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和企業家的成功交織在一起，
14:06
they're actually also using the fund
to provide technical assistance.
to provide technical assistance.
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他們也會用那筆資金
來提供技術協助。
來提供技術協助。
14:10
More entrepreneurs supported,
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更多企業家得到支援，
14:13
more people and communities
being lifted out of poverty.
being lifted out of poverty.
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更多人民及社區得以脫離貧困。
14:17
And it's successful for Standard Bank.
256
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對標準銀行而言，也是種成功。
14:19
So successful that they're actually
working on expanding this program
working on expanding this program
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他們成功的程度到了
他們已經開始拓展這個計畫
他們已經開始拓展這個計畫
14:24
to other areas in their portfolio.
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到他們投資組合的其他部分。
14:27
It's not like we haven't been trying
to solve the problems in our world
to solve the problems in our world
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3696
長久以來，我們並不是
沒有嘗試過要解決
沒有嘗試過要解決
14:31
for a long time.
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1200
世界上的問題。
14:33
We have, and they're still here.
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2200
我們試過了，但問題仍然在。
14:36
We're making progress,
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1936
我們有所進展，
14:38
but it's not far enough,
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1896
但進展得不夠遠，
14:40
or fast enough,
264
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也不夠快，
14:41
or universal enough.
265
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且不夠普及。
14:44
We need to flip our thinking.
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我們得要翻轉我們的思考。
14:47
We need to have business --
267
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我們得要讓企業──
14:49
both companies and investors --
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包括公司以及投資者──
14:53
bring creative, innovative
corporate strategy and capital
corporate strategy and capital
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5000
帶來有創意且創新的
公司策略及資本，
公司策略及資本，
14:59
to solving the biggest
problems in our world.
problems in our world.
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來解決我們世界上最大的問題。
15:03
And when they do that innovatively,
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當它們用創新的方式這麼做時，
15:08
and when they do that
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當它們投入它們的
15:11
with all of their thinking
and all of their strategy
and all of their strategy
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3016
所有思考、所有策略，
15:14
and all of their capital,
274
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以及所有資本來這麼做時，
15:16
and they're creating
both total shareholder returns
both total shareholder returns
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且它們能同時創造股東總報酬
15:19
and total societal impact,
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2536
以及總社會影響力時，
15:21
we know that we will solve those problems,
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2936
我們就會知道，
我們能解決那些問題，
我們能解決那些問題，
15:24
both profitably and generously.
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以能獲利又慷慨的方式做到。
15:28
Thank you.
279
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謝謝。
15:29
(Applause)
280
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（掌聲）
ABOUT THE SPEAKER
Wendy Woods - Social impact strategistWendy Woods is a Senior Partner and Managing Director of The Boston Consulting Group (BCG) and Global Leader of BCG's Social Impact practice, which she helped create.
Why you should listen
Wendy Woods is responsible for BCG's work addressing global health, development, education, environment and climate, humanitarian response and total societal impact. She works with businesses, governments and social sector organizations, helping clients rethink business's role in society, create inclusive strategies, improve effectiveness, develop public-private partnerships and drive change. She is passionate about improving cooperation across the private, public, and social sectors to help solve the world's most intractable problems, as highlighted in her previous TED Talk, "Collective cooperation in the social sector."
Woods is also a frequent contributor to BCG's thought leadership across a wide range of topics, most recently co-authoring "Preparing for a Warmer World," "Total Societal Impact: A New Lens for Strategy," and "Why Paid Family Leave is Good Business."
Woods is a member of the Board of Trustees for the Centre for Public Impact, a BCG foundation dedicated to improving the positive impact of governments. She earned a BA in economics from the University of Michigan and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.
Wendy Woods | Speaker | TED.com