Wendy Woods: The business benefits of doing good
Wendy Woods - Social impact strategist
Wendy Woods is a Senior Partner and Managing Director of The Boston Consulting Group (BCG) and Global Leader of BCG's Social Impact practice, which she helped create. Full bio
countries in the world --
of the world's biggest problems:
climate change and inequality.
countries 3.7 trillion dollars.
to see the amazing things
have access to clean water,
be educated otherwise.
in our world need trillions
lasting and significant progress
what business should do.
to talk about corporate philanthropy
for corporate generosity
to many corporations' employees
problems in our world today
and manufacturing processes
core business benefits for the company
problems in our world today.
social and environmental considerations.
almost exclusively still think
of corporate strategy
to show you why and how.
are already making this happen.
in the United States.
ingredients is cocoa.
are actually really worried
and the availability of cocoa supplies.
of that crop for the long term.
with NGOs around the world
with small shareholder farmers.
improve crop yields,
a fair, premium, livable wage
any human rights potential issues
the effects on the environment,
to 100 percent certified cocoa,
for farming communities,
in their supply chain.
points I'm going to talk about are.
look at companies,
a lot of different statistics.
two of the most important ones.
the overall value of a company --
between all of its earnings
most strongly on TSI --
on their valuation.
the impact of their company
occupational health and safety programs.
strong employee training programs,
premium on their margins.
that are the strongest performers on TSI
on their valuation.
at expanded access to medicines --
for the people who need them --
on their growth margins.
that are strongest on TSI,
premium on their valuation,
provide financial inclusion --
for people who need it --
in their net income margin.
may not seem very big,
in margin matter a lot.
consumer goods companies --
like coffee and chocolate?
that perform best on total societal impact
things with their supply chain --
sourcing their product --
on their growth margins.
like fundamental financials,
are key drivers of valuation,
that social and environmental factors --
the analysis with anything.
on social and environmental areas
a lot of short-term earnings pressures.
some of this pressure
starting to think longer-term
and surveys with investors,
they expect to see improved revenues
with a TSI lens.
to incorporate this
of socially responsible investing.
over just the last two years.
global assets managed in the world.
may be cringing a little bit right now.
of strategy consulting
and governments around the world,
or even sometimes think about
it's going to negate the value
they're creating for society.
as heartless or even mercenary.
to think differently.
we're going to make substantial progress
is to meet customer needs
to help ensure their own growth,
challenges in our society
of total societal impact activities.
to those in disaster:
and working with NGOs
housing for free for refugees.
most people would've figured out
for those in such dire need --
or so easily or efficiently --
the number of hosts and guests
been thinking exclusively
figured out this route to growth,
charging transaction fees.
about how to bring their capabilities
drive their own growth.
new customer segments?
to donate 0.2 percent of their profits
this to the entrepreneurs,
in an independent trust,
to these black entrepreneurs.
entrepreneurs with capital,
is completely intertwined
to provide technical assistance.
being lifted out of poverty.
working on expanding this program
to solve the problems in our world
corporate strategy and capital
problems in our world.
and all of their strategy
both total shareholder returns
About the speaker:Wendy Woods - Social impact strategist
Wendy Woods is a Senior Partner and Managing Director of The Boston Consulting Group (BCG) and Global Leader of BCG's Social Impact practice, which she helped create.
Why you should listen
Wendy Woods is responsible for BCG's work addressing global health, development, education, environment and climate, humanitarian response and total societal impact. She works with businesses, governments and social sector organizations, helping clients rethink business's role in society, create inclusive strategies, improve effectiveness, develop public-private partnerships and drive change. She is passionate about improving cooperation across the private, public, and social sectors to help solve the world's most intractable problems, as highlighted in her previous TED Talk, "Collective cooperation in the social sector."
Woods is also a frequent contributor to BCG's thought leadership across a wide range of topics, most recently co-authoring "Preparing for a Warmer World," "Total Societal Impact: A New Lens for Strategy," and "Why Paid Family Leave is Good Business."
Woods is a member of the Board of Trustees for the Centre for Public Impact, a BCG foundation dedicated to improving the positive impact of governments. She earned a BA in economics from the University of Michigan and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.
Wendy Woods | Speaker | TED.com