Shimpei Takahashi: Play this word game to come up with original ideas
Shimpei Takahashi - Toy designer
Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas -- lots and lots of ideas. Full bio
that have never been seen before,
nine years ago.
to my boss every day.
development after analyzing market data.
before thinking of a product.
of anything new at that moment.
and I grew tired of thinking.
similar experiences and felt this way too.
The data was difficult.
to come up with new ideas.
this method today.
and trumpet, for example.
you take turns saying words
of the previous word.
[Cat, cola, concert, brush]
you want to think of and form ideas.
since I want to think of toys,
a somersault from a high place?
and get someone soaking wet?
The key is to keep them flowing.
to come up with some good ones, too.
Can we make a toothbrush into a toy?
a toothbrush with a guitar and --
while brushing your teeth.
their teeth might begin to like it.
where you try the hat on one by one,
a scary alien breaks through the top
a demand for this at parties?
at the data will start to come out.
which is used to pack fragile objects,
made Mugen Pop Pop,
the bubbles as much as you like.
and know what you're aiming for,
throwing darts with your eyes closed.
somewhere near the center.
there are many different methods.
and choose words at random.
random letters and gather the results
and connect product names
you're thinking for.
the association of ideas are collected
that will produce many ideas.
is the continuous flow of images.
of one word after another,
is still with you.
be related with future words.
be connected to a brush
will be connected to a hat.
you wouldn't have thought of otherwise.
not just for toys.
events, and many other projects.
the exciting future you will create,
About the speaker:Shimpei Takahashi - Toy designer
Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas -- lots and lots of ideas.
Why you should listen
Shimpei Takahashi has developed many toys for Bandai, including the popular Mugen Puchi Puchi, a game that exploits the universal love of popping bubble wrap. The toy received the Grand Prize "Trendy Toy" Award from the Japan Toy Association.
In 2005, Takahashi invented a board game called Simpei, while he also works in the digital realm, having designed the social gaming app, Onedari Wanko (Fawning Puppy).
Shimpei Takahashi | Speaker | TED.com