Angela Wang: How China is changing the future of shopping
Angela Wang - Retail expert
BCG's Angela Wang works with a broad range of clients in China on strategy formulation, business development and operational excellence. Full bio
for your birthday this year?"
a one-way mirror Spider-Man mask."
what he was talking about,
and make a wish before I go to bed.
will give it to me when I wake up."
looks like for this generation.
for a child like Yuan Yuan,
my generation had in mind.
is happening in China right now.
and also technology platforms,
than elsewhere in the world.
in China is soaring.
of the United States
is coming from mobile.
of the United States,
the scale of the e-commerce,
and the aggregation of the ecosystems.
to become a country of mobile commerce,
of the two technology platforms,
of digital content, video, online movie,
a glimpse into the future.
concerns the spontaneity of shopping.
five to eight pairs of shoes.
to reach about 25 pairs of shoes a year.
"What are the reasons you buy?"
there was no particular reason to buy.
on their mobile site
of spontaneity in everything,
to buying insurance products.
to understand if you think about it.
are still very new
or upper-middle-class lifestyles,
to buy everything new,
one click after another.
is creating a lot of challenges
told me that he's so frustrated
that his products are not new enough.
really bad comment.
of products in each collection.
more important than that.
exactly what they want
from the online apparel players in China.
real consumer feedback
will translate this information
to microstudios for production.
in this overall ecosystem,
partially customized pieces.
to product on shelf or online
to what is in and hot on the market.
to traditional retailers
about a few collections a year.
I was shopping with a friend in Tokyo.
standing in front of us
is not just something nice to have.
your consumer actually buys.
that will make online shopping
than a loyalty program alone.
developed by Alibaba.
for dinner unexpectedly."
like Amazon and FreshDirect
is part of the Alibaba ecosystem
a bit easier to implement.
in high-density areas in Shanghai.
to ensure the freshness of the product --
fish tanks in the store --
that will enable high-speed delivery.
is that the sales revenue per store
than the traditional grocery store,
are coming from mobile.
that really works in grocery shopping,
their shopping behaviors online,
elsewhere in the world,
the shopping journey.
one hour on their mobile phone shopping.
than the United States.
on this tiny little screen?
on a mobile shopping journey
chatroom with my friends.
in that chatroom.
I would just click that link
a shop assistant came online
help you tonight?"
that the next day, around noontime,
will be delivered to my office.
with my colleagues
maximum one dollar.
that shopping site,
of a grassroots celebrity
a new color of lipstick.
very easy to understand --
a shopping link right next to it,
in an amusement park.
when you have this integrated ecosystem.
into a multidimensional experience.
reaches a whole new level.
in all aspects of our life.
commercial opportunities behind it.
in just three years
to provide services 24/7.
a few jokes and make you happy.
the relationship between brand,
of the massive changes
are generated every single day.
marketing, product innovation,
to decide what they want to buy,
how they want to social.
leaders of the world
see what's happening in China,
what you shared with us
had the same question that I had,
sustainable over the longer term?
and ultraconvenient retail experience?
One thing we have to keep in mind
of a huge transformation.
needs of the consumer,
of the ecosystem,
and also challenges.
are shifting their focus
to solve these challenges.
consideration to sustainability
no simple answers to these questions.
I'm here to tell everyone
and play a part in this evolution.
About the speaker:Angela Wang - Retail expert
BCG's Angela Wang works with a broad range of clients in China on strategy formulation, business development and operational excellence.
Why you should listen
Angela Wang is a core member of The Boston Consulting Group’s retail sector in Greater China. Her projects have included helping a leading Chinese regional retailer develop an omnichannel strategy for its grocery and department store businesses and redesign its organization, processes, and KPIs. She worked with a regional Chinese multiformat retailer on a store portfolio strategy and a roadmap for expanding its department, mall and grocery chains. For the same client, she identified ways to achieve operational excellence and developed 5-year financial forecasts by category.
Wang also evaluated opportunities for a Chinese fashion and apparel retailer to grow in multiple categories, and she recommended a strategy to expand its key brands across a network of stores nationally.
Before joining BCG in 2010, Wang was a senior project manager at Monitor. She also interned at JPMorgan Chase.
Angela Wang | Speaker | TED.com