TED@Unilever
Meaghan Ramsey: Why thinking you're ugly is bad for you
Meaghan Ramsey: Zašto je loše misliti da ste ružni
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4,950,095 views
Otprilike 10000 ljudi svakog mjeseca gugla frazu, "Jesam li ružan/na?" Meaghan Ramsey iz Dove projekta za samopoštovanje ima osjećaj da su mnogi od tih ljudi mlade djevojčice. U duboko uznemirujućem govoru, vodi nas kroz iznenađujuće učinke niskog fizičkog samopouzdanja — od nižih ocjena do riskiranja sa drogama i alkoholom. Tada dijeli s nama ključne stvari koje svatko od nas može učinit da promijeni ovu stvarnost.
Meaghan Ramsey - Self-esteem advocate
Meaghan Ramsey believes in business growth that stems from real social change. Full bio
Meaghan Ramsey believes in business growth that stems from real social change. Full bio
Double-click the English transcript below to play the video.
00:11
This is my niece, Stella.
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Ovo je moja nećakinja, Stella.
00:15
She's just turned one and started to walk.
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Sada je navršila jednu godinu
i počela hodati.
i počela hodati.
00:18
And she's walking in that really cool way that
one-year-olds do,
one-year-olds do,
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Hoda onim fora načinom koji
jednogodišnja djeca rade,
jednogodišnja djeca rade,
00:21
a kind of teetering, my-body's-moving-
too-fast-for-my-legs kind of way.
too-fast-for-my-legs kind of way.
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nekakvo teturanje,
moje-tijelo-se-miče-prebrzo-za-moje-noge.
moje-tijelo-se-miče-prebrzo-za-moje-noge.
00:26
It is absolutely gorgeous.
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Stvarno je prekrasno.
00:28
And one of her favorite
things to do at the moment
things to do at the moment
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Jedna od njenih najdražih stvari trenutno
00:31
is to stare at herself in the mirror.
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je gledati se u ogledalo.
Potpuno voli svoj odraz.
00:33
She absolutely loves her reflection.
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Smije se i vriska, i daje si
velike, mokre poljupce.
velike, mokre poljupce.
00:36
She giggles and squeals, and gives
herself these big, wet kisses.
herself these big, wet kisses.
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To je prekrasno.
00:43
It is beautiful.
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00:45
Apparently, all of her friends do this and my mom
tells me that I used to do this,
tells me that I used to do this,
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Navodno,svi njeni prijatelji to rade, mama
mi je rekla da sam i ja to znala raditi,
mi je rekla da sam i ja to znala raditi,
00:50
and it got me thinking:
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i to me navelo na razmišljanje:
00:52
When did I stop doing this?
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Kada sam ja to prestala raditi?
00:55
When is it suddenly not okay to love
the way that we look?
the way that we look?
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Kako odjednom nije u redu da
volimo kako izgledamo?
volimo kako izgledamo?
01:00
Because apparently we don't.
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Jer očito ne volimo.
01:03
Ten thousand people every month google,
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Deseci tisuća ljudi svakog
mjeseca 'googlaju',
mjeseca 'googlaju',
01:07
"Am I ugly?"
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"Da li sam ružan/ružna?"
01:09
This is Faye. Faye is 13 and she
lives in Denver.
lives in Denver.
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Ovo je Faye. Faye ima
13 godina i živi u Denveru.
13 godina i živi u Denveru.
Kao i svaki tinejdžer,
ona želi biti voljena i uklopiti se.
ona želi biti voljena i uklopiti se.
01:13
And like any teenager, she just wants to
be liked and to fit in.
be liked and to fit in.
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01:17
It's Sunday night.
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Nedjelja uvečer je.
01:19
She's getting ready for the week ahead at school.
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Ona se priprema za
nadolazeći tjedan u školi.
nadolazeći tjedan u školi.
01:22
And she's slightly dreading it, and
she's a bit confused because
she's a bit confused because
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Pomalo se užasava toga
i malo je zbunjena jer
i malo je zbunjena jer
unatoč njenoj mami,
koja joj uvijek govori
koja joj uvijek govori
01:24
despite her mom telling her all the time
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01:27
that she's beautiful,
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da je lijepa,
svaki dan u školi
netko joj kaže da je ružna.
netko joj kaže da je ružna.
01:29
every day at school, someone tells her
that she's ugly.
that she's ugly.
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Zbog razlike između toga što joj kaže
mama i što joj kažu prijatelji
mama i što joj kažu prijatelji
01:35
Because of the difference between what her mom
tells her and what her friends
tells her and what her friends
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01:38
at school, or her peers at school are telling her,
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01:41
she doesn't know who to believe.
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u školi, ili što joj vršnjaci
u školi kažu,
u školi kažu,
ona ne zna kome vjerovati.
01:43
So, she takes a video of herself.
She posts it to YouTube
She posts it to YouTube
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Pa tako, ona snimi video
i objavi na YouTube-u
i objavi na YouTube-u
i traži ljude da ostave komentar:
01:47
and she asks people to please leave
a comment:
a comment:
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01:50
"Am I pretty or am I ugly?"
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"Jesam li lijepa ili sam ružna?"
01:52
Well, so far, Faye has received
over 13,000 comments.
over 13,000 comments.
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Za sada, Faye je dobila
preko 13 000 komentara.
preko 13 000 komentara.
Neki od njih su toliko gadni,
da ih ne može podnijeti.
da ih ne može podnijeti.
01:57
Some of them are so nasty, they don't
bear thinking about.
bear thinking about.
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02:00
This is an average, healthy-looking
teenage girl receiving this feedback
teenage girl receiving this feedback
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Prosječna tinejdžerka, zdravog
izgleda, koja prima povratne informacije
izgleda, koja prima povratne informacije
u jednom od najranjivijih
trenutaka u životu.
trenutaka u životu.
02:06
at one of the most emotionally vulnerable
times in her life.
times in her life.
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Tisuće ljudi objavljuje ovakve videe,
02:11
Thousands of people are posting videos like this,
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uglavnom tinedjžerice,
obraćajući nam se na ovaj način.
obraćajući nam se na ovaj način.
02:15
mostly teenage girls, reaching out in this way.
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Ali što ih vodi da rade ovo?
02:18
But what's leading them to do this?
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02:20
Well, today's teenagers are rarely alone.
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Današnji su tinejdžeri rijetko sami.
Pod pritiskom su da budu na Internetu,
dostupni u svako vrijeme,
dostupni u svako vrijeme,
02:24
They're under pressure to be online
and available at all times,
and available at all times,
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pričajući, dopisivajući se, 'lajkaju',
komentiraju, dijele i objavljuju —
komentiraju, dijele i objavljuju —
02:29
talking, messaging, liking, commenting,
sharing, posting —
sharing, posting —
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02:34
it never ends.
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to nikad ne prestaje.
Nikada prije nismo bili toliko povezani,
02:36
Never before have we been so connected,
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tako kontinuirano, tako
trenutačno, tako mladi.
trenutačno, tako mladi.
02:38
so continuously, so instantaneously, so young.
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Kao što mi je jedna mama rekla,
to je kao tulum u njihovoj sobi svaku večer.
to je kao tulum u njihovoj sobi svaku večer.
02:43
And as one mom told me, it's like there's a party
in their bedroom every night.
in their bedroom every night.
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Jednostavno nema privatnosti.
02:48
There's simply no privacy.
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A društveni pritisci koji dolaze
s tim su nemilosrdni.
s tim su nemilosrdni.
02:52
And the social pressures that go along
with that are relentless.
with that are relentless.
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Ovo 'uvijek-online' okruženje uči
našu djecu da se poštuju
našu djecu da se poštuju
02:56
This always-on environment is training
our kids to value themselves
our kids to value themselves
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na bazi 'lajkova' koje dobiju
03:01
based on the number of likes they get
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03:02
and the types of comments that they receive.
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i na tipu komentara koje primaju.
03:05
There's no separation between online and offline life.
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Nema razlike između života
'na Internetu' i privatnog života.
'na Internetu' i privatnog života.
Vrlo je teško reći razliku između
toga što je stvarno, a što nije.
toga što je stvarno, a što nije.
03:10
What's real or what isn't is really
hard to tell the difference between.
hard to tell the difference between.
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Također, teško je prepoznati razliku
između onoga što je autentično,
između onoga što je autentično,
03:16
And it's also really hard to tell the difference
between what's authentic
between what's authentic
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a što je digitalno manipulirano.
03:19
and what's digitally manipulated.
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03:22
What's a highlight in someone's life versus
what's normal in the context of everyday.
what's normal in the context of everyday.
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Što je vrhunac nečijeg života nasuprot
što je normalno u svakidašnjem kontekstu.
što je normalno u svakidašnjem kontekstu.
Što ih inspirira?
03:27
And where are they looking to for inspiration?
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Evo, možete vidjeti kakve slike
preplavljuju newsfeedove
preplavljuju newsfeedove
03:30
Well, you can see the kinds of images
that are covering the newsfeeds
that are covering the newsfeeds
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djevojčica danas.
03:34
of girls today.
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03:36
Size zero models still dominate our catwalks.
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Modeli s veličinom nula još
uvijek dominiraju modnim pistama.
uvijek dominiraju modnim pistama.
Uređivanje fotografija
je sada postala rutina.
je sada postala rutina.
03:39
Airbrushing is now routine.
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Trendovi poput #thinspiration, #thighgap,
03:42
And trends like #thinspiration, #thighgap,
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#bikinibridge i #proana.
03:44
#bikinibridge and #proana.
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03:46
For those who don't know, #proana means pro-anorexia.
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Za one koji ne znaju, #proana
znači pro-anoreksija.
znači pro-anoreksija.
Ti trendovi su se udružili sa
stereotipizacijom i flagrantnom objektivizacijom
stereotipizacijom i flagrantnom objektivizacijom
03:50
These trends are teamed with the
stereotyping and flagrant objectification
stereotyping and flagrant objectification
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03:55
of women in today's popular culture.
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žena u današnjoj popularnoj kulturi.
03:57
It is not hard to see what girls are
benchmarking themselves against.
benchmarking themselves against.
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Nije teško vidjeti sa čime
se cure danas uspoređuju.
se cure danas uspoređuju.
Ali ni dečki nisu imuni na ovo.
04:03
But boys are not immune to this either.
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Teže isklesanim crtama čeljusti,
izraženim trbušnjacima poput sportaša
izraženim trbušnjacima poput sportaša
04:06
Aspiring to the chiseled jaw lines and ripped six packs
of superhero-like sports stars
of superhero-like sports stars
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04:11
and playboy music artists.
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i raskalašenih glazbenika.
04:13
But, what's the problem with all of this?
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Što je problem sa svime ovime?
Sigurno da želimo da nam djeca odrastu
kao zdravi, emocionalno stabilni pojedinci.
kao zdravi, emocionalno stabilni pojedinci.
04:16
Well, surely we want our kids to grow up as healthy,
well balanced individuals.
well balanced individuals.
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Ali u svijetu gdje su svi opsjednuti
izgledom, mi treniramo našu djecu
izgledom, mi treniramo našu djecu
04:23
But in an image-obsessed culture, we are
training our kids
training our kids
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da potroše više vremena i napora
na svoj izgled,
na svoj izgled,
04:26
to spend more time and mental effort on
their appearance
their appearance
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na račun svih ostalih aspekata
njihovih identiteta.
njihovih identiteta.
04:31
at the expense of all of the other aspects
of their identities.
of their identities.
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Stvari poput njihovih veza, razvoja
fizičkih sposobnosti,
fizičkih sposobnosti,
04:36
So, things like their relationships, the development
of their physical abilities,
of their physical abilities,
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i obrazovanja, itd., počinju patiti.
04:40
and their studies and so on begin to suffer.
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04:44
Six out of 10 girls are now choosing not to do
something because they don't
something because they don't
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6 od 10 djevojki izabiru da ne
rade nešto, samo zato što
rade nešto, samo zato što
misle da ne izgledaju dovoljno dobro.
04:49
think they look good enough.
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04:51
These are not trivial activities.
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Ovo nisu zanemarive aktivnosti.
04:54
These are fundamental activities to their
development as humans
development as humans
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Ovo su temeljne aktivnosti u
njihovom razvoju kao ljudska bića
njihovom razvoju kao ljudska bića
04:57
and as contributors to society and to
the workforce.
the workforce.
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i kao pridonositelji u društvu i radnoj snazi.
31 posto, skoro jedan od svaka tri
tinejdžera, se povlače
tinejdžera, se povlače
05:03
Thirty-one percent, nearly one in
three teenagers, are withdrawing
three teenagers, are withdrawing
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iz razrednih diskusija.
05:09
from classroom debate. They're failing
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Ne žele se uključiti u rasprave jer
05:10
to engage in classroom debate because
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ne žele privući pažnju
na sebe i svoj izgled.
na sebe i svoj izgled.
05:12
they don't want to draw attention to the
way that they look.
way that they look.
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Jedan od pet učenika se uopće
ne pojave na nastavi
ne pojave na nastavi
05:16
One in five are not showing up to class at all
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05:19
on days when they don't feel good about it.
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na dan kada se ne osjećaju dobro
o sebi samima.
o sebi samima.
05:21
And when it comes to exams,
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A kada su u pitanju ispiti,
05:22
if you don't think you look good enough,
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ako misliš da ne izgledaš dovoljno dobro,
05:25
specifically if you don't think you are thin enough,
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posebice ako misliš
da nisi dovoljno mršava,
da nisi dovoljno mršava,
postići ćeš niže rezultate, i
dobiti nižu ocjenu
dobiti nižu ocjenu
05:28
you will score a lower grade point average
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05:31
than your peers who are not concerned with this.
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nego tvoji vršnjaci, koji nisu
zabrinuti o izgledu.
zabrinuti o izgledu.
Ovo je dosljedno u Finskoj, Americi
05:34
And this is consistent across Finland, the U.S.
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i Kini, i istinito je bez
obzira na tvoju stvarnu težinu.
obzira na tvoju stvarnu težinu.
05:37
and China, and is true regardless of how much
you actually weigh.
you actually weigh.
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Da budem skroz jasna, govorimo o tome
05:43
So to be super clear, we're talking about the
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kako mislite da izgledate,
ne kako zapravo izgledate.
ne kako zapravo izgledate.
05:46
way you think you look, not how
you actually look.
you actually look.
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Loše samopouzdanje potkopava
akademski uspjeh.
akademski uspjeh.
05:51
Low body confidence is undermining
academic achievement.
academic achievement.
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Ali također uništava zdravlje.
05:56
But it's also damaging health.
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Tinejdžeri sa slabim samopouzdanjem
rade manje fizičkih aktivnosti,
rade manje fizičkih aktivnosti,
05:58
Teenagers with low body confidence
do less physical activity,
do less physical activity,
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jedu manje voća i povrća,
06:02
eat less fruits and vegetables,
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sudjeluju u više nezdravih dijeta
06:04
partake in more unhealthy weight control
practices
practices
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koje mogu voditi do poremećaja u prehrani.
06:07
that can lead to eating disorders.
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Imaju manje samopoštovanja.
06:10
They have lower self-esteem.
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Lakše su pod utjecajem
ljudi koji ih okružuju
ljudi koji ih okružuju
06:12
They're more easily influenced by people around them
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te su pod većim rizikom od depresije.
06:14
and they're at greater risk of depression.
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Mi mislimo da zbog svih tih razloga
oni riskiraju više
oni riskiraju više
06:17
And we think it's for all of these reasons
that they take more risks
that they take more risks
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sa stvarima poput alkohola i droge;
06:21
with things like alcohol and drug use;
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06:25
crash dieting; cosmetic surgery;
unprotected, earlier sex;
unprotected, earlier sex;
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drastičnih dijeta; plastične operacije;
nezaštićenih, ranijih spolnih odnosa;
nezaštićenih, ranijih spolnih odnosa;
i samoozljeđivanja.
06:30
and self-harm.
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06:32
The pursuit of the perfect body is putting
pressure on our healthcare systems
pressure on our healthcare systems
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Težnja za savršenim tijelom vrši
pritisak na naš zdravstveni sustav
pritisak na naš zdravstveni sustav
i košta našu vladu milijarde
dolara svake godine.
dolara svake godine.
06:36
and costing our governments billions of
dollars every year.
dollars every year.
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I ne prestajemo to raditi.
06:41
And we don't grow out of it.
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06:43
Women who think they're overweight — again,
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Žene koje smatraju da su
pretile — ponavljam,
pretile — ponavljam,
06:46
regardless of whether they are or are not —
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bez obzira da li stvarno jesu ili nisu —
imaju veću stopu apstiniranja.
06:49
have higher rates of absenteeism.
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17 posto žena
06:52
Seventeen percent of women would
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ne bi došlo na intervju za posao
06:54
not show up to a job interview on
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06:57
a day when they weren't feeling confident
about the way that they look.
about the way that they look.
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na dan kada nemaju pouzdanja u svoj izgled.
Razmislite malo što ovo čini
07:02
Have a think about what this is doing
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našoj ekonomiji.
07:04
to our economy.
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Ako bi mogli ovo prebroditi,
07:06
If we could overcome this, what that
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07:08
opportunity looks like.
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kako ta prilika izgleda.
U interesu svih nas je da
07:10
Unlocking this potential is in the interest
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otključamo ovaj potencijal.
07:13
of every single one of us.
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Ali kako to možemo napraviti?
07:16
But how do we do that?
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07:18
Well, talking, on its own, only gets you so far.
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Za početak, samo razgovor nas
može nas dovesti do određene točke.
može nas dovesti do određene točke.
Ali to nije dovoljno samo po sebi.
07:22
It's not enough by itself.
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Ako zaista želite nešto promijeniti,
07:23
If you actually want to make a difference,
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onda morate i napraviti nešto.
07:25
you have to do something.
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Naučili smo da postoje 3 ključna načina:
07:27
And we've learned there are three key ways:
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Prvi je obrazovanje o
fizičkom samopouzdanju.
fizičkom samopouzdanju.
07:30
The first is we have to educate for body confidence.
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Moramo pomoći tinejdžerima da razviju
07:33
We have to help our teenagers develop
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strategiju kako prevladati pritisak
koji stvaraju slike
koji stvaraju slike
07:35
strategies to overcome image-related pressures
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te kako izgraditi samopoštovanje
07:38
and build their self-esteem.
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07:40
Now, the good news is that there are
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Dobre vijesti su da postoji
07:42
many programs out there available
to do this.
to do this.
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mnogo dostupnih programa
da to i naprave.
da to i naprave.
Loše vijesti su da većina njih ne radi.
07:46
The bad news is that most of them don't work.
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Šokiralo me kada sam
saznala da puno dobrih
saznala da puno dobrih
07:49
I was shocked to learn that many well-meaning
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programa ustvari, nehotice,
07:54
programs are inadvertently actually
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pogoršavaju situaciju.
07:57
making the situation worse.
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08:01
So we need to make damn sure that
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Zato se moramo pobrinuti da
08:02
the programs that our kids are receiving
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ovi programi koje naša djeca primaju
08:05
are not only having a positive impact,
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imaju pozitivan utjecaj,
08:07
but having a lasting impact as well.
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ali također i trajan učinak.
08:10
And the research shows
that the best programs
that the best programs
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Istraživanja pokazuju da najbolji programi
sadrže šest ključnih područja:
08:13
address six key areas:
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Prvo je utjecaj obitelji,
prijatelja i veza.
prijatelja i veza.
08:15
The first is the influence of family,
friends and relationships.
friends and relationships.
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Drugo područje su mediji i slavne osobe,
08:19
The second is media and celebrity culture,
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onda, kako podnijeti
zadirkivanje i nasilje,
zadirkivanje i nasilje,
08:23
then how to handle teasing and bullying,
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način na koji se natječemo i uspoređujemo
08:25
the way we compete and compare with
one another
one another
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na bazi izgleda,
08:27
based on looks,
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08:28
talking about appearance — some people
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pričanje o izgledu — neki ljudi
08:30
call this "body talk" or "fat talk" —
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ovo zovu "razgovor o tijelu"
ili "debeli razgovor", —
ili "debeli razgovor", —
i konačno, temelji poštovanja
08:33
and finally, the foundations of respecting
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i brige o sebi samima.
08:35
and looking after yourself.
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Ovih šest stvari su ključna polazišta
08:37
These six things are crucial starting points
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za svakoga tko je ozbiljan u obrazovanju
08:39
for anyone serious about delivering
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08:42
body-confidence education that works.
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o fizičkom samopouzdanju koje funkcionira.
08:45
An education is critical,
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Obrazovanje je kritično,
ali rješavanje ovog problema će
08:48
but tackling this problem is going
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zahtjevati da svatko od nas
08:49
to require each and everyone of us
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bude bolji uzor
08:52
to step up and be better role models
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ženama i djevojčicama u našem životu.
08:55
for the women and girls in our own lives.
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Osporavajući status quo kako su
08:58
Challenging the status quo of how
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žene viđene i kako se priča o njima
u našim vlastitim krugovima.
u našim vlastitim krugovima.
09:00
women are seen and talked about in
our own circles.
our own circles.
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09:03
It is not okay that we judge the contribution
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Nije u redu da sudimo doprinos
naših političara prema njihovim frizurama
09:07
of our politicians by their haircuts
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ili veličini grudi,
09:10
or the size of their breasts,
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09:12
or to infer that the determination or the success
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ili da zaključimo kako
odlučnost ili uspjeh
odlučnost ili uspjeh
09:15
of an Olympian is down
to her not being a looker.
to her not being a looker.
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olimpijca nije izgledan
zbog njenog izgleda.
zbog njenog izgleda.
09:18
We need to start judging people by what they do,
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Moramo početi suditi
ljude po tome što rade,
ljude po tome što rade,
a ne kako izgledaju.
09:21
not what they look like.
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Možemo početi tako da svi
preuzmemo odgovornost za tip slike
preuzmemo odgovornost za tip slike
09:24
We can all start by taking responsibility
for the types of pictures
for the types of pictures
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ili komentara kojeg objavimo
09:28
and comments that we post
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na našim društvenim mrežama.
09:30
on our own social networks.
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Možemo pohvaliti ljude
na bazi njihovog truda
na bazi njihovog truda
09:32
We can compliment people based on
their effort
their effort
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i njihovih postupaka,
09:36
and their actions
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09:38
and not on their appearance.
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a ne na bazi izgleda.
Da vas pitam,
09:40
And let me ask you,
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kada ste zadnji put
09:42
when was the last time that you
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09:43
kissed a mirror?
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poljubili ogledalo?
09:45
Ultimately, we need to work together
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Naposljetku, moramo raditi skupa
09:47
as communities, as governments
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kao zajednica, kao vlade
te kao tvrtke, kako bi stvarno
promijenili našu kulturu
promijenili našu kulturu
09:50
and as businesses to really change
this culture of ours
this culture of ours
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09:54
so that our kids grow up valuing their
whole selves,
whole selves,
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i da naša djeca odrastu cijeneći sebe same
vrednujući individualnost,
raznolikost, uključenost.
raznolikost, uključenost.
09:59
valuing individuality, diversity, inclusion.
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Ljude koji stvarno pridonose
nekoj razlici, moramo
nekoj razlici, moramo
10:03
We need to put the people that are
making a real difference
making a real difference
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uzdignuti na pijedestal,
tako radeći razliku
tako radeći razliku
10:06
on our pedestals, making a difference
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u stvarnom svijetu.
10:10
in the real world.
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10:12
Giving them the airtime, because only then
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Trebamo im dati vremena, jer jedino
tada ćemo stvoriti drugačiji svijet.
10:14
will we create a different world.
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Svijet gdje su naša djeca
slobodna da postanu
slobodna da postanu
10:16
A world where our kids are free to become
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najbolje verzije sebe samih,
10:20
the best versions of themselves,
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10:23
where the way they think they look
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gdje ih način na koji misle o sebi
10:25
never holds them back from being
who they are
who they are
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nikada neće zaustaviti da
budu ono što ustvari jesu
budu ono što ustvari jesu
10:27
or achieving what they want in life.
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ili da ostvare svoje životne ciljeve.
10:30
Think about what this might mean
for someone in your life.
for someone in your life.
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Zamislite što bi ovo značilo
za nekoga u vašem životu.
za nekoga u vašem životu.
Na koga mislite?
10:35
Who have you got in mind?
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10:36
Is it your wife?
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Je li to vaša žena?
10:37
Your sister?
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Sestra?
10:39
Your daughter?
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Vaša kćer?
10:40
Your niece?
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Nećakinja?
10:42
Your friend? It could just be the woman
a couple of seats away
a couple of seats away
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Vaša prijateljica? Također, to
može biti žena samo par sjedala
može biti žena samo par sjedala
10:45
from you today.
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udaljena od vas danas.
10:46
What would it mean for her
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Što bi značilo za nju
kada bi se oslobodila tog glasa
10:49
if she were freed from that voice
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kritičara, koji joj zanovijeta
10:53
of her inner critic, nagging her to have
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da ima duže noge,
mršavija bedra, manji trbuh,
mršavija bedra, manji trbuh,
10:56
longer legs, thinner thighs, smaller stomach,
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kraća stopala?
10:58
shorter feet?
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11:00
What could it mean for her if we overcame this
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Što bi značilo za nju da prebrodimo ovo
i otvorimo njen potencijal na taj način?
11:03
and unlocked her potential in that way?
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Ova opsesija sa
11:08
Right now, our culture's obsession
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vanjskim izgledom nas vuče natrag.
11:11
with image is holding us all back.
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11:15
But let's show our kids the truth.
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Recimo našoj djeci istinu.
11:17
Let's show them that the way you look
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Pokažimo im da je njihov izgled
11:19
is just one part of your identity
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samo jedan dio njihova identiteta
te da je istina da ih volimo
11:23
and that the truth is we love them
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onakve kakvi jesu,
11:26
for who they are
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11:27
and what they do
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i zbog onoga što čine
11:29
and how they make us feel.
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i kako se osjećamo uz njih.
11:32
Let's build self-esteem into our school curriculums.
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Uvedimo samopoštovanje u naše škole.
Neka svatko od nas promijeni način
11:36
Let's each and every one of us change the way
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11:39
we talk and compare ourselves to other people.
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na koji pričamo jedni s drugima,
kako se uspoređujemo.
kako se uspoređujemo.
11:42
And let's work together as communities,
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Radimo skupa kao zajednice,
11:45
from grassroots to governments,
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od samog početka pa do vladinih uprava,
tako da mali sretni jednogodišnjaci
11:48
so that the happy little one-year-olds
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11:50
of today become the confident
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današnjice postanu samopouzdane osobe
11:53
changemakers of tomorrow.
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koje će promijeniti naše sutra.
11:55
Let's do this.
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Učinimo ovo.
(Pljesak)
11:57
(Applause)
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ABOUT THE SPEAKER
Meaghan Ramsey - Self-esteem advocateMeaghan Ramsey believes in business growth that stems from real social change.
Why you should listen
Meaghan Ramsey helps businesses and brands shape their operations and organizations in a way that delivers both positive social change and business growth. She is a partner in the Business in Society Practice at the Brunswick Group.
With her origins in nutritional science, Ramsey has worked across FMCG, health as well as food and beverage sectors, and she has consulted to pharmaceutical, media, agricultural, tech start-ups, charities and non-government organizations.
Prior to joining Brunswick, Ramsey was the Global Director of the Dove Self-Esteem Project at Unilever in London. In her role, she developed global education programs and mass-media campaigns that encouraged the participation of millions of young girls and women around the world to improve individual confidence. Her TED Talk and speech at the UN's 59th Commission on the Status of Women helped highlight the importance of this particular work and the urgent need to address it. Ramsey speaks regularly on the role business can, and must, play in creating a sustainable, positive future.
Meaghan Ramsey | Speaker | TED.com