TEDxMidAtlantic
Dan Bell: Inside America's dead shopping malls
Den Bel (Dan Bell): Unutar propalih američkih tržnih centara
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Šta se dešava kad tržni centar propadne? Režiser Den Bel nas vodi kroz napuštene monolite trgovine, pri čemu iznosi iznenađujuće smešne i lirične komentare vezane za konzumerizam, kulturu mladih i inspiraciju koju možemo pronaći u propadanju.
Double-click the English transcript below to play the video.
00:12
In the last couple of years,
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Poslednjih par godina
napravio sam ono što nazivam
„Serijom o propalim tržnim centrima“,
„Serijom o propalim tržnim centrima“,
00:14
I have produced what I call
"The Dead Mall Series,"
"The Dead Mall Series,"
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00:16
32 short films and counting
about dead malls.
about dead malls.
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32 kratka filma i neke koji će uslediti
o propalim tržnim centrima.
o propalim tržnim centrima.
00:19
Now, for those of you who are
not familiar with what a dead mall is,
not familiar with what a dead mall is,
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Za one među vama koji nisu upoznati
sa time šta je propali tržni centar,
sa time šta je propali tržni centar,
00:23
it's basically a shopping mall
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to je u suštini tržni centar
00:26
that has fallen into hard times.
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koji je zapao u tešku situaciju.
00:29
So it either has few shops
and fewer shoppers,
and fewer shoppers,
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Ima ili nekoliko radnji i još manje kupaca
00:32
or it's abandoned and crumbling into ruin.
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ili je napušten i prerasta u ruševinu.
Nema rasprodaje kod „Peni“.
00:37
No sale at Penny's.
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00:38
(Laughter)
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(Smeh)
00:40
I started producing this series
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Počeo sam da pravim ovaj serijal
00:42
in early 2015
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početkom 2015. godine,
nakon što sam prolazio
kroz mračan životni period
kroz mračan životni period
00:45
after going through
kind of a dark period in my life
kind of a dark period in my life
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u kome jednostavno više nisam želeo
da stvaram filmove.
da stvaram filmove.
00:48
where I just didn't want
to create films anymore.
to create films anymore.
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00:51
I put my camera away
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Sklonio sam kameru
00:53
and I just stopped.
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i jednostavno sam prestao.
00:56
So in 2015, I decided to make
a short film about the Owings Mills Mall.
a short film about the Owings Mills Mall.
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Tako sam 2015. godine rešio da napravim
kratak film o tržnom centru „Ovings Mils“.
kratak film o tržnom centru „Ovings Mils“.
01:03
Owings Mills Mall opened in 1986.
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Tržni centar „Ovings Mils“
otvoren je 1986. godine.
otvoren je 1986. godine.
01:06
I should know because
I was there on opening day.
I was there on opening day.
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To znam jer sam bio tamo na dan otvaranja.
Bio sam tamo sa svojom porodicom,
01:10
I was there with my family,
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01:11
along with every other
family in Baltimore,
family in Baltimore,
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zajedno sa svim ostalim
porodicama u Baltimoru,
porodicama u Baltimoru,
01:16
and you had to drive around
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i morali smo da se vozimo okolo 45 minuta
01:17
for 45 minutes
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samo da bismo pronašli
mesto za parkiranje.
mesto za parkiranje.
01:19
just to find a parking spot.
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01:21
So if you can imagine,
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Pa, ako možete to da zamislite,
01:22
that's not happening at the malls today.
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to se danas ne dešava u tržnim centrima.
01:25
My first mall job that I had as a teenager
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Prvi posao koji sam dobio
u tržnom centru kao tinejdžer
u tržnom centru kao tinejdžer
01:28
was at a sporting goods store
called Herman's World of Sports.
called Herman's World of Sports.
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bio je u radnji sportske opreme
zvane „Hermanov svet sporta“.
zvane „Hermanov svet sporta“.
Možda se sećate.
01:33
Maybe you remember.
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(Peva) Hermanov svet sporta.
01:34
(Singing) Herman's World of Sports.
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01:36
You guys remember that?
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Sećate se toga?
01:38
(Laughter)
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(Smeh)
01:39
Yeah, so I worked in a lady's shoe store.
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Radio sam u prodavnici cipela za žene.
01:44
I worked in a leather goods store,
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Radio sam u prodavnici kožne galanterije
01:46
and I also worked in a video store,
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i takođe sam radio u videoteci,
01:52
and not being one who was
very fond of the retail arts --
very fond of the retail arts --
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a kako nisam bio naročito naklonjen
trgovačkim veštinama -
trgovačkim veštinama -
01:58
(Laughter)
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(Smeh)
02:01
I got fired from every single job.
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Otpustili su me sa svakog posla.
02:04
(Laughter)
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(Smeh)
02:06
In between these low-paying retail jobs,
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Između ovih loše plaćenih poslova
u maloprodaji,
u maloprodaji,
02:11
I did what any normal teenager did
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radio sam isto što je radio
svaki normalan tinejdžer
svaki normalan tinejdžer
02:14
in the 1990s.
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'90-ih godina.
02:16
I shoplifted.
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Krao sam po prodavnicama.
02:20
I'm just kidding.
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Samo se šalim.
Družio sam se sa prijateljima
u tržnom centru.
u tržnom centru.
02:21
I hung out with my friends at the mall.
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02:23
(Laughter)
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(Smeh)
Svi sad misle: „O, bože,
kakav je ovo govor?“
kakav je ovo govor?“
02:24
Everyone's like, "Oh my God,
what kind of talk is this?"
what kind of talk is this?"
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02:28
(Laughter)
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(Smeh)
Druženje u tržnom centru
može biti zabavno, ali i jadno,
može biti zabavno, ali i jadno,
02:33
Hanging out at the mall could be fun,
but it could be really lame, too,
but it could be really lame, too,
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kao deljenje cigarete
sa nezaposlenom klošarkom od 40 godina
sa nezaposlenom klošarkom od 40 godina
02:36
like sharing a cigarette
with a 40-year-old unemployed mall rat
with a 40-year-old unemployed mall rat
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02:41
who has put on
black lipstick for the night
black lipstick for the night
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koja je stavila crni karmin te večeri
02:45
while you're on your break
from your crappy minimum wage job.
from your crappy minimum wage job.
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dok ste vi na pauzi
na svom jadnom poslu sa minimalcem.
na svom jadnom poslu sa minimalcem.
02:52
As I stand here today,
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Dok danas stojim ovde,
02:55
Owings Mills has been gutted
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„Ovings Mils“ je opustošen
02:58
and it's ready for the wrecking ball.
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i spreman je za rušenje.
Poslednji put kada sam bio tamo
03:02
The last time I was there,
it was in the evening,
it was in the evening,
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bilo je veče i bilo je otprilike tri dana
03:05
and it was about three days
before they closed the mall for good.
before they closed the mall for good.
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pre nego što su trajno
zatvorili tržni centar.
zatvorili tržni centar.
03:10
And you kind of felt --
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Nekako se osećalo -
03:12
they never announced the mall was closing,
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nisu najavili da se tržni centar zatvara,
03:14
but you had this sort of feeling,
this ominous feeling,
this ominous feeling,
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ali tu je bilo nekakvo osećanje,
to zloslutno osećanje
to zloslutno osećanje
da će se dogoditi nešto veliko,
03:16
that something big was going to happen,
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kao da je tu kraj puta.
03:19
like it was the end of the road.
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03:22
It was a very creepy walk
through the mall.
through the mall.
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Bila je to veoma jeziva šetnja
kroz tržni centar.
kroz tržni centar.
03:25
Let me show you.
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Da vam pokažem.
03:34
(Music)
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(Muzika)
Kada sam počeo da pravim
„Seriju o propalim tržnim centrima“,
„Seriju o propalim tržnim centrima“,
03:59
So when I started producing
"The Dead Mall Series,"
"The Dead Mall Series,"
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04:01
I put the videos up onto YouTube,
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postavio sam snimke na Jutjub
04:03
and while I thought they were interesting,
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i, iako sam smatrao da su zanimljivi,
04:05
frankly I didn't think others
would share the enthusiasm
would share the enthusiasm
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iskreno nisam mislio
da će drugi deliti entuzijazam
da će drugi deliti entuzijazam
04:09
for such a drab and depressing topic.
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u vezi sa tako jednoličnom
i depresivnom temom.
i depresivnom temom.
Ali očigledno je
da nisam bio u pravu,
da nisam bio u pravu,
04:14
But apparently I was wrong,
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04:15
because a lot of people
started to comment.
started to comment.
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jer je mnogo ljudi počelo da komentariše.
04:17
And at first the comments were like --
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U početku su komentari bili ovakvi:
04:21
basically like, "Oh my God,
that's the mall from my childhood.
that's the mall from my childhood.
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„O, bože, to je tržni centar
iz mog detinjstva.
iz mog detinjstva.
04:24
What happened?"
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Šta se dogodilo?“
04:26
And then I would get comments
from people who were like,
from people who were like,
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A zatim bih dobio komentare
od ljudi koji bi rekli:
od ljudi koji bi rekli:
„U mom gradu se nalazi
propali tržni centar.
propali tržni centar.
04:29
"There's a dead mall in my town.
You should come and film it."
You should come and film it."
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Trebalo bi da dođeš i da ga snimiš.“
04:33
So I started to travel around
the mid-Atlantic region
the mid-Atlantic region
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Tako sam počeo da putujem
srednjoatlantskom regijom,
srednjoatlantskom regijom,
04:38
filming these dead malls.
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snimajući te propale tržne centre.
04:40
Some were open.
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Neki od njih su bili otvoreni.
04:42
Some were abandoned.
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Neki su bili napušteni.
04:44
It was kind of always hard
to get into the ones that were abandoned,
to get into the ones that were abandoned,
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Uvek je bilo teško
ući u one koji su bili napušteni,
ući u one koji su bili napušteni,
ali sam nekako uvek pronalazio način.
04:48
but I somehow always found a way in.
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04:51
(Laughter)
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(Smeh)
04:53
The malls that are still open,
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Tržni centri koji su još uvek otvoreni
04:57
they always do this weird thing --
like the dead malls.
like the dead malls.
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uvek rade jednu čudnu stvar -
kao propali tržni centri.
kao propali tržni centri.
Imaju tri preostale radnje,
05:00
They'll have three stores left,
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05:01
but they try to spruce it up
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ali pokušavaju da doteraju
05:03
to make it appear
like things are on the up-and-up.
like things are on the up-and-up.
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tako da izgleda da su stvari kako treba.
05:07
For example,
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Na primer,
05:09
you'll have an empty store
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imate praznu radnju
05:11
and they bring the gate down.
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i oni spuste vrata.
05:12
So at Owings Mills, for example,
they put this tarp over the gate.
they put this tarp over the gate.
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Tako su u „Ovings Milsu“, na primer,
stavili ceradu preko vrata.
stavili ceradu preko vrata.
05:17
Right?
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05:18
And it's got a stock photo
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Na njoj je fotografija
05:21
of a woman who is so happy
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žene koja je veoma srećna
05:24
and she's holding a blouse,
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i drži bluzu,
05:26
and she's like --
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ovako -
05:27
(Laughter)
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(Smeh)
05:31
And then there's a guy
standing next to her, with, like,
standing next to her, with, like,
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Zatim, tu je tip koji stoji pored nje
05:33
an espresso cup, and he's like --
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sa šoljicom espresa, ovako -
05:36
(Laughter)
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(Smeh)
05:38
And it says, "What brings you today?"
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Piše: „Zašto ste došli danas?“
05:43
(Laughter)
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(Smeh)
05:44
I wanted to be scared and depressed.
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Hteo sam da se uplašim i deprimiram.
05:47
Thank you.
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Hvala vam.
05:51
So the comments just kept pouring in
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Tako su komentari na snimke
nastavili da pristižu
nastavili da pristižu
05:56
on the videos,
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u vezi sa snimcima
05:58
from all over the country,
and then all over the world.
and then all over the world.
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iz svih delova zemlje,
a zatim i sa svih strana sveta.
a zatim i sa svih strana sveta.
Počeo sam da pomišljam
da od toga stvarno može biti nešto,
da od toga stvarno može biti nešto,
06:03
And I started to think,
this could really be something,
this could really be something,
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ali sam morao da budem kreativan,
jer sam pomislio:
jer sam pomislio:
06:05
but I had to get creative,
because I'm like,
because I'm like,
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06:07
how long are people going to sit and watch
me waddling through an empty mall?
me waddling through an empty mall?
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„Koliko dugo će ljudi da sede
i da me gledaju kako se gegam
i da me gledaju kako se gegam
po praznom tržnom centru?“
06:13
(Laughter)
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(Smeh)
06:17
So the original episodes
I filmed with an iPhone.
I filmed with an iPhone.
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Prvobitnu epizodu sam snimio
pomoću Ajfona.
pomoću Ajfona.
06:21
So I'd walk through the mall
with an iPhone, and, you know.
with an iPhone, and, you know.
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Šetao sam kroz tržni centar
sa Ajfonom i, znate.
sa Ajfonom i, znate.
06:25
Like that.
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Tako.
06:27
(Laughter)
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(Smeh)
06:28
And security -- because malls,
they don't like photography --
they don't like photography --
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A obezbeđenje - pošto u tržnim centrima
ne vole fotografisanje -
ne vole fotografisanje -
06:32
so the security would come up and be like,
"Put that away," and I'm like, "OK."
"Put that away," and I'm like, "OK."
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prišli bi i rekli: „Skloni to“,
a ja bih odgovorio: „U redu.“
a ja bih odgovorio: „U redu.“
Tako da sam morao da postanem
kreativan i lukav,
kreativan i lukav,
06:36
So I had to get creative and sneaky,
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06:38
so I started using a hidden camera
and different techniques
and different techniques
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pa sam počeo da koristim
skrivenu kameru i različite tehnike
skrivenu kameru i različite tehnike
da bih dobio snimak koji mi je trebao,
06:42
to get the footage that I needed,
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06:43
and basically what I wanted to do
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a u suštini sam hteo
06:46
was make the video
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da napravim snimak
06:48
like it was a first-person experience,
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kao da je iskustvo iz prve ruke,
06:50
like you are sitting --
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kao da sedite -
06:54
put your headphones on
watching the screen --
watching the screen --
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stavite svoje slušalice
dok gledate ekran -
dok gledate ekran -
06:56
it's like, you're there in the video,
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i kao da ste tamo u snimku,
06:58
like a video game, basically.
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kao video igrica, u suštini.
07:02
I also started to use music,
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Takođe sam počeo da koristim muziku,
07:05
collaborating with artists
who create music called vaporwave.
who create music called vaporwave.
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u saradnji sa umetnicima
koji su stvarali muziku zvanu vejporvejv.
koji su stvarali muziku zvanu vejporvejv.
07:08
And vaporwave is a music genre
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Vejporvejv je muzički žanr
koji se pojavio početkom 2010-ih godina
među internet zajednicama.
među internet zajednicama.
07:11
that emerged in the early 2010s
among internet communities.
among internet communities.
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07:15
Here's an example.
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Evo primera.
07:16
(Music)
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(Muzika)
07:48
That's by an artist named Disconscious
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To je delo umetnika po imenu Disconscious,
sa njegovog albuma
pod nazivom „Hologram Plaza“.
pod nazivom „Hologram Plaza“.
07:52
from an album he did
called "Hologram Plaza."
called "Hologram Plaza."
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07:54
So if you look that up,
you can hear more of those tunes.
you can hear more of those tunes.
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Ako to potražite,
možete čuti više tih melodija.
možete čuti više tih melodija.
Vejporvejv je više od umetničkog izraza.
On je poput nekog pokreta.
On je poput nekog pokreta.
07:57
Vaporwave is more than an art form.
It's like a movement.
It's like a movement.
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08:01
It's nihilistic, it's angsty,
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Nihilistički je i ljutit,
08:04
but it's somehow comforting.
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ali je nekako utešan.
08:06
The whole aesthetic is a way of dealing
with things you can't do anything about,
with things you can't do anything about,
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Cela estetika je način
suočavanja sa stvarima
suočavanja sa stvarima
u vezi sa kojima ne možete
ništa da učinite,
ništa da učinite,
08:12
like no jobs, or sitting in your parents'
basement eating ramen noodles.
basement eating ramen noodles.
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kao što je nedostatak poslova
ili sedenje u podrumu svojih roditelja
dok jedete nudle.
dok jedete nudle.
08:17
Vaporwave came out of this generation's
desire to express their hopelessness,
desire to express their hopelessness,
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Vejporvejv je proizašao iz želje
ove generacije da izrazi svoje beznađe,
ove generacije da izrazi svoje beznađe,
08:21
the same way that
the pre-internet generation did
the pre-internet generation did
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isto kao što su generacije
pre nego što je postojao internet
pre nego što je postojao internet
08:25
sitting around in the food court.
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sedele u odeljku sa restoranima.
08:29
One of my favorite malls
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Jedan od mojih omiljenih tržnih centara
08:32
I've been to
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u kojima sam bio
08:34
is in Corpus Christi,
and it's called the Sunrise Mall.
and it's called the Sunrise Mall.
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je u Korpus Kristiju
i zove se tržni centar „Sanrajz“.
i zove se tržni centar „Sanrajz“.
08:38
When I was a kid,
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Kada sam bio dete,
omiljena razonoda
mi je bila gledanje filmova
mi je bila gledanje filmova
08:40
my favorite thing to do was watch movies,
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08:42
and I used to watch movies
over and over and over again.
over and over and over again.
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i stalno sam gledao filmove iznova.
08:45
And one of my favorite films
was "The Legend of Billie Jean."
was "The Legend of Billie Jean."
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Jedan od mojih omiljenih filmova
bio je „Legenda o Bili Džin“.
bio je „Legenda o Bili Džin“.
08:51
Now, for those of you who have seen
"The Legend of Billie Jean,"
"The Legend of Billie Jean,"
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Za one od vas koji su gledali
„Legendu o Bili Džin“,
„Legendu o Bili Džin“,
08:54
you'll know that it's a great film.
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znate da je to odličan film.
08:57
I love it.
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Ja ga obožavam.
08:59
And Helen Slater and Christian Slater --
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A Helen Slejter i Kristijan Slejter -
ako niste znali, nisu u srodstvu.
09:00
and if you didn't know,
they are not related.
they are not related.
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Mnogi su mislili
da su brat i sestra. Nisu.
da su brat i sestra. Nisu.
09:03
Many people thought that they
were brother and sister. They're not.
were brother and sister. They're not.
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U svakom slučaju, tržni centar „Sanrajz“
09:06
But anyway, Sunrise Mall was used
in the film as a filming location.
in the film as a filming location.
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je u filmu korišćen
kao lokacija za snimanje.
kao lokacija za snimanje.
09:09
The mall is exactly the same
as it was in 1984.
as it was in 1984.
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Tržni centar je potpuno isti
kakav je bio i 1984. godine.
kakav je bio i 1984. godine.
09:15
We're talking 32 years later.
Let me show you.
Let me show you.
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Govorimo o 32 godine kasnije.
Dozvolite da vam pokažem.
Dozvolite da vam pokažem.
09:18
(Video) Dan Bell: And here's Billie Jean
running across the fountain,
running across the fountain,
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(Video) Den Bel: Ovde Bili Džin
trči preko fontane
trči preko fontane
09:22
being chased by Hubie Pyatt's friends.
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dok je jure prijatelji Hjubija Pajata.
09:26
And she jumps over here.
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Ona preskače ovde.
09:31
And you can see the shot right here
is what it looks like today.
is what it looks like today.
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Možete videti ovde na snimku
kako to izgleda danas.
kako to izgleda danas.
09:37
It's pretty incredible.
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Prilično je neverovatno.
09:39
I mean, honestly, it's exactly the same.
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Mislim, iskreno, potpuno je isto.
09:43
And there they are
falling in the fountain,
falling in the fountain,
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Evo ih kako upadaju u fontanu,
a ona trči uz stepenice.
09:45
and she runs up the stairs.
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09:46
This is a nice shot
of the whole thing here.
of the whole thing here.
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Ovo je fini snimak celokupnog prostora.
09:53
Dan Bell: I love that so much.
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Den Bel: Toliko mi se to dopada.
09:55
(Laughter)
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(Smeh)
09:57
I always think in my head,
if I owned a dead mall --
if I owned a dead mall --
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Uvek sam mislio u sebi, kad bih bio
vlasnik propalog tržnog centra -
vlasnik propalog tržnog centra -
10:01
why don't they embrace their vintage look?
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zašto se ne priklone retro izgledu?
10:04
Put in a bar,
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Postavite kafić,
10:06
like, put vegan food in the food court
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ubacite vegansku hranu u restorane
10:11
and invite millennials and hipsters
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i pozovite milenijalce i hipstere
10:15
to come and drink and eat,
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da dođu da piju i jedu,
10:17
and I guarantee you within three weeks
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i garantujem da će u roku od tri nedelje
10:19
H&M and Levi's will be banging
on the door trying to get space.
on the door trying to get space.
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H&M i Levi's zakucati na vrata
pokušavajući da dobiju prostor.
pokušavajući da dobiju prostor.
10:24
I don't know why they don't do this,
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Ne znam zašto to ne rade,
ali očigledno,
10:25
but apparently,
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to je samo u mojoj glavi,
tako radi po ceo dan.
tako radi po ceo dan.
10:27
it's only in my mind, it goes all day.
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10:30
(Laughter)
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(Smeh)
U svakom slučaju, za kraj -
10:34
Anyway, in closing --
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10:35
(Laughter)
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(Smeh)
10:39
When they first asked me to do this talk,
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Kada su me pitali da održim ovaj govor,
10:42
I said,
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rekao sam:
„Da li ste se obratili pravoj osobi?“
10:44
"Do you have the right person?"
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10:46
(Laughter)
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(Smeh)
10:51
These talks are supposed
to be kind of inspiring and --
to be kind of inspiring and --
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Ovi govori treba da budu inspirativni i -
10:54
(Laughter)
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(Smeh)
11:00
I remembered something, though.
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Setio sam se nečega, doduše.
11:02
I put my camera down
three or four years ago,
three or four years ago,
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Ostavio sam kameru
pre tri ili četiri godine,
pre tri ili četiri godine,
11:08
and it took going to these malls
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i bilo je potrebno da odem
u ove tržne centre
u ove tržne centre
11:12
for me to be inspired again.
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da ponovo dobijem inspiraciju.
11:16
And to see my audience
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A kada vidim svoju publiku
11:19
and people from all over the world
writing me and saying,
writing me and saying,
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i ljude sa svih strana sveta
koji mi pišu i kažu:
koji mi pišu i kažu:
„Bože, obožavam tvoje snimke“,
11:22
"God, I love your videos,"
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11:24
is incredible.
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to je neverovatno.
11:27
I don't know how to even explain it,
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Ne znam ni kako da to objasnim,
11:29
as an artist,
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kao umetnik,
11:30
how fulfilling that is.
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koliko to ispunjava.
11:32
If you would have told me a year ago
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Da ste mi rekli pre godinu dana
11:35
that I would be standing on this stage
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da ću stajati na ovoj pozornici
11:38
talking to all of you wonderful people,
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i govoriti pred svima vama,
divnim ljudima,
divnim ljudima,
11:41
I would have never believed it.
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nikada ne bih poverovao.
11:42
I am humbled
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Ponizan sam
11:44
and so appreciative.
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i veoma zahvalan.
11:46
Thank you very much.
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Hvala.
11:47
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Dan Bell - FilmmakerDan Bell films urban decay.
Why you should listen
Dan Bell's narrative films and documentaries have screened at national and international film festivals. His critically acclaimed documentary web-shows, "Dead Mall Series" and "Dead Motel Series" have a devoted fan base worldwide. Bell new show, "Another Dirty Room," explores nasty hotel rooms. His documentary feature, "Margie and Scott" is slated for release in spring of 2017.
Dan Bell | Speaker | TED.com