TED Residency
Paul Tasner: How I became an entrepreneur at 66
Pol Tazner (Paul Tasner): Kako sam postao preduzetnik sa 66 godina
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Nikada nije previše kasno da se iznova pronađete. Uzmite primer Pola Taznera - posle 40 godina uzastopnog rada za druge ljude, sa svojih 66 godina pokreće svoj startap, spajajući svoju ideju za poslovanje sa svojim iskustvom i strašću. A on nije jedini. Dok deli ovu kratku, smešnu i inspiracionu priču, starije osobe se sve više prepuštaju svojim preduzetničkim instiktima i ostvaruju veliki uspeh.
Paul Tasner - Entrepreneur
TED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods. Full bio
TED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods. Full bio
Double-click the English transcript below to play the video.
00:12
I'd like to take you back
about seven years in my life.
about seven years in my life.
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Želeo bih da vas vratim
unazad sedam godina mog života.
unazad sedam godina mog života.
00:16
Friday afternoon,
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Petak poslepodne
00:17
a few days before Christmas 2009.
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nekoliko dana pre Božića 2009. godine.
00:20
I was the director of operations
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Bio sam direktor operacija
00:22
at a consumer products company
in San Francisco,
in San Francisco,
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kompanije potrošačkih proizvoda
u San Francisku,
u San Francisku,
00:25
and I was called into a meeting
that was already in progress.
that was already in progress.
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i pozivaju me na sastanak koji je u toku.
00:29
That meeting turned out
to be my exit interview.
to be my exit interview.
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Ispostavilo se da je taj sastanak
bio moj oproštajni intervju.
bio moj oproštajni intervju.
00:32
I was fired, along with several others.
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Bio sam otpušten
zajedno sa još nekoliko ljudi.
zajedno sa još nekoliko ljudi.
00:36
I was 64 years old at the time.
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Tada sam imao 64 godine.
00:40
It wasn't completely unexpected.
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Nije bilo sasvim neočekivano.
00:42
I signed a stack of papers,
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Potpisao sam gomilu papira,
00:44
gathered my personal effects,
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skupio moje lične stvari,
00:46
and left to join my wife
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i otišao da se pridružim svojoj ženi
00:48
who was waiting for me
at a nearby restaurant,
at a nearby restaurant,
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koja me je čekala u obližnjem restoranu,
00:50
completely unaware.
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potpuno nesvesna.
00:53
Fast-forward several hours,
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Nekoliko sati kasnije,
00:55
we both got really silly drunk.
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oboje smo se baš dobro napili.
00:57
(Laughter)
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(Smeh)
01:00
So, 40 plus years of continuous employment
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Pa, više od 40 godina
neprekinute zaposlenosti
neprekinute zaposlenosti
01:05
for a variety of companies,
large and small,
large and small,
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u raznim kompanijama, velikim i malim,
01:07
was over.
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je bilo gotovo.
01:09
I had a good a network,
a good reputation --
a good reputation --
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Imao sam dobru mrežu, dobru reputaciju -
01:12
I thought I'd be just fine.
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Mislio sam da ću biti dobro.
01:14
I was an engineer
in manufacturing and packaging.
in manufacturing and packaging.
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Bio sam inženjer
u proizvodnji i pakovanju.
u proizvodnji i pakovanju.
Imao sam dosta iskustva.
01:19
I had a good background.
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01:21
Retirement was, like for so many people,
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Penzija, kao i za mnoge ljude,
01:24
simply not an option for me.
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jednostavno nije bila opcija za mene.
01:26
So I turned to consulting
for the next couple of years
for the next couple of years
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Pa sam se okrenuo konsaltingu
narednih nekoliko godina,
narednih nekoliko godina,
01:29
without any passion whatsoever.
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bez ikakve strasti.
01:31
And then an idea began to take root,
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I tad je jedna ideja počela da se pomalja,
01:35
born from my concern for our environment.
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rođena iz moje brige za okolinu.
01:39
I wanted to build my own business,
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Želeo sam da razvijem svoj posao,
01:42
designing and manufacturing
biodegradable packaging from waste --
biodegradable packaging from waste --
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dizajn i proizvodnju
biorazgradivog pakovanja od otpada -
biorazgradivog pakovanja od otpada -
01:46
paper, agricultural, even textile waste --
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papirnog, poljoprivrednog,
čak i tekstilnog otpada -
čak i tekstilnog otpada -
01:50
replacing the toxic,
disposable plastic packaging
disposable plastic packaging
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koje bi zamenilo toksično,
jednokratno plastično pakovanje
jednokratno plastično pakovanje
01:54
to which we've all become addicted.
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od kojeg smo svi postali zavisni.
01:56
This is called clean technology,
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Ovo se zove čista tehnologija,
01:58
and it felt really meaningful to me.
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i za mene je imala veliki značaj.
02:01
A venture that could help to reduce
the billions of pounds
the billions of pounds
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Poduhvat koji može da pomogne
u smanjenju količine milijardi kilograma
u smanjenju količine milijardi kilograma
02:05
of single-use plastic packaging
dumped each year
dumped each year
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jednokratnog plastičnog pakovanja
koje se odbaci svake godine
koje se odbaci svake godine
02:09
and polluting our land,
our rivers and our oceans,
our rivers and our oceans,
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i zagađuje našu zemlju, reke i okeane,
02:12
and left for future
generations to resolve --
generations to resolve --
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i ostaje za buduće generacije da reše -
02:15
our grandchildren,
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naše praunuke,
02:17
my grandchildren.
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moje praunuke.
02:19
And so now at the age of 66,
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I tako sada, kad imam 66 godina,
02:22
with 40 years of experience,
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sa 40 godina iskustva,
02:24
I became an entrepreneur
for the very first time.
for the very first time.
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postajem preduzetnik po prvi put.
02:27
(Cheers)
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(Ovacije)
02:28
(Applause)
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(Aplauz)
02:31
Thank you.
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Hvala vam.
02:34
But there's more.
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Ali ima još toga.
02:35
(Laughter)
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(Smeh)
02:39
Lots of issues to deal with:
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Mnogo je problema
sa kojima se treba izboriti:
sa kojima se treba izboriti:
02:42
manufacturing, outsourcing, job creation,
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proizvodnja, spoljna saradnja,
kreiranje poslova,
kreiranje poslova,
02:46
patents, partnerships, funding --
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patenti, partnerstva, finansiranje -
02:50
these are all typical
issues for a start-up,
issues for a start-up,
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sve su to tipični problemi
svakog startapa,
svakog startapa,
02:52
but hardly typical for me.
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ali netipični za mene.
02:55
And a word about funding.
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I koja reč o finansiranju.
02:57
I live and work in San Francisco.
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Živim i radim u San Francisku,
02:59
And if you're looking for funding,
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i ako tražite izvor finansiranja,
03:01
you are typically going to compete
with some very young people
with some very young people
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uobičajeno su vam konkurencija
veoma mladi ljudi
veoma mladi ljudi
03:05
from the high-tech industry,
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iz visokotehnološke industrije,
03:07
and it can be very discouraging
and intimidating.
and intimidating.
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i to može da bude
obeshrabrujuće i zastrašujuće.
obeshrabrujuće i zastrašujuće.
03:11
I have shoes older
than most of these people.
than most of these people.
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Imam cipele starije od većine tih ljudi.
03:13
(Laughter)
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(Smeh)
03:19
I do.
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Zaista imam.
03:20
(Laughter)
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(Smeh)
03:21
But five years later,
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Ali pet godina kasnije,
03:23
I'm thrilled and proud to share with you
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uzbuđen sam i ponosan da podelim sa vama
03:26
that our revenues have doubled every year,
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da su nam se prihodi
duplirali svake godine,
duplirali svake godine,
03:29
we have no debt,
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nemamo dug,
03:31
we have several marquee clients,
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imamo nekoliko istaknutih klijenata,
03:33
our patent was issued,
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naš patent je priznat,
03:35
I have a wonderful partner
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imam odličnog partnera
03:36
who's been with me
right from the beginning,
right from the beginning,
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koji je bio sa mnom od početka,
03:38
and we've won more than 20 awards
for the work that we've done.
for the work that we've done.
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i dobili smo više od 20 nagrada
za posao koji smo odradili.
za posao koji smo odradili.
03:41
But best of all,
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Ali, što je najbolje od svega,
napravili smo mali, veoma mali pomak,
03:43
we've made a small dent --
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03:44
a very small dent --
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03:46
in the worldwide plastic pollution crisis.
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u krizi svetskog zagađenja plastikom.
03:50
(Applause)
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(Aplauz)
03:55
And I am doing the most rewarding
and meaningful work of my life right now.
and meaningful work of my life right now.
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I sada obavljam posao koji mi pruža
najviše zadovoljstva i smisla u životu.
najviše zadovoljstva i smisla u životu.
04:02
I can tell you there's lots of resources
available to entrepreneurs of all ages,
available to entrepreneurs of all ages,
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Mogu vam reći da ima puno resursa
dostupnih preduzetnicima svih godina,
dostupnih preduzetnicima svih godina,
04:07
but what I really yearned for
five years ago
five years ago
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ali ono za čime sam najviše
žudeo pre pet godina
žudeo pre pet godina
04:10
was to find other first-time entrepreneurs
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je da nađem druge preduzetnike-početnike
04:13
who were my age.
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koji su moji vršnjaci.
04:14
I wanted to connect with them.
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Želeo sam da se povežem sa njima.
04:17
I had no role models, absolutely none.
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Nisam imao na koga da se ugledam,
absolutno nikog.
absolutno nikog.
04:20
That 20-something app developer
from Silicon Valley
from Silicon Valley
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Onaj dvadesetogodišnji dizajner aplikacija
iz Silicijumske doline
iz Silicijumske doline
04:23
was not my role model.
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nije bio moj uzor.
04:25
(Laughter)
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(Smeh)
04:26
I'm sure he was very clever --
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Siguran sam da je pametan -
04:27
(Laughter)
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(Smeh)
04:29
I want to do something about that,
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Želim da učinim nešto
04:30
and I want all of us
to do something about that.
to do something about that.
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i da svi mi uradimo nešto povodom toga.
Želim da krenemo da pričamo više
04:33
I want us to start talking more
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04:34
about people who don't become
entrepreneurs until they are seniors.
entrepreneurs until they are seniors.
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o ljudima koji ne postanu preduzetnici
do njihovog starijeg uzrasta.
do njihovog starijeg uzrasta.
04:39
Talking about these bold
men and women who are checking in
men and women who are checking in
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Da pričamo o tim hrabrim muškarcima
i ženama koji se prijavljuju
i ženama koji se prijavljuju
04:42
when their peers, in essence,
are checking out.
are checking out.
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kada se njihovi vršnjaci,
u suštini, odjavljuju.
u suštini, odjavljuju.
04:45
And then connecting all these people
across industries, across regions,
across industries, across regions,
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I da tada povežemo sve te ljude
u okviru više industrija, regiona
u okviru više industrija, regiona
04:49
across countries --
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raznih država -
04:51
building a community.
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izgrađujući zajednicu.
04:52
You know, the Small Business
Administration tells us
Administration tells us
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Znate, Administracija za mala preduzeća
nam kaže da je 64 posto novih poslova
stvoreno u privatnom sektoru Amerike
stvoreno u privatnom sektoru Amerike
04:55
that 64 percent of new jobs
created in the private sector in the USA
created in the private sector in the USA
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05:00
are thanks to small businesses like mine.
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zahvaljujući malim firmama
kao što je moja.
kao što je moja.
05:03
And who's to say
that we'll stay forever small?
that we'll stay forever small?
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I ko može da kaže da
ćemo ostati zauvek mali?
ćemo ostati zauvek mali?
05:06
We have an interesting culture
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Imamo interesantnu kulturu
koja zaista očekuje da,
kada dostigneš određene godine,
kada dostigneš određene godine,
05:08
that really expects
when you reach a certain age,
when you reach a certain age,
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05:10
you're going to be golfing,
or playing checkers,
or playing checkers,
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ideš na golf, ili da igraš dame,
05:12
or babysitting the grandkids
all of the time.
all of the time.
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da čuvaš unuke sve vreme.
05:15
And I adore my grandchildren --
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Ja obožavam svoje unuke -
05:18
(Laughter)
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(Smeh)
05:20
and I'm also passionate
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a takođe sam vrlo zagrejan
05:22
about doing something meaningful
in the global marketplace.
in the global marketplace.
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da uradim nešto značajno
na globalnom tržištu.
na globalnom tržištu.
05:27
And I'm going to have lots of company.
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I imaću dosta društva.
Biro statistike kaže
da će do 2050. godine,
da će do 2050. godine,
05:29
The Census Bureau says that by 2050,
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05:31
there will be 84 million seniors
in this country.
in this country.
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biti 84 miliona starih u ovoj državi.
05:35
That's an amazing number.
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To je zapanjujuć broj.
05:37
That's almost twice as many
as we have today.
as we have today.
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To je skoro duplo više
nego što nas ima danas.
nego što nas ima danas.
05:40
Can you imagine how many
first-time entrepreneurs there will be
first-time entrepreneurs there will be
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Možete li zamisliti koliko će biti
preduzetnika početnika
preduzetnika početnika
05:43
among 84 million people?
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među 84 milion ljudi?
05:46
And they'll all have
four decades of experience.
four decades of experience.
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I svi će imati četiri decenije iskustva.
05:48
(Laughter)
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(Smeh)
05:50
So when I say, "Let's start talking more
about these wonderful entrepreneurs,"
about these wonderful entrepreneurs,"
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Dakle, kad kažem: „Počnimo da više pričamo
o ovim divnim preduzetnicima“,
o ovim divnim preduzetnicima“,
05:55
I mean, let's talk about their ventures,
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mislim, hajde da pričamo
o njihovim poduhvatima,
o njihovim poduhvatima,
05:59
just as we do the ventures
of their much younger counterparts.
of their much younger counterparts.
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kao što pričamo o njihovim
mnogo mlađim kolegama.
mnogo mlađim kolegama.
06:03
The older entrepreneurs in this country
have a 70 percent success rate
have a 70 percent success rate
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Stariji preduzetnici u ovoj zemlji
imaju procenat uspeha od 70 procenata
imaju procenat uspeha od 70 procenata
06:09
starting new ventures.
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u pokretanju novih poduhvata.
06:10
70 percent success rate.
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70 procenata uspešnosti.
06:13
We're like the Golden State Warriors
of entrepreneurs --
of entrepreneurs --
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Mi smo kao Golden Stejt voriorsi
u svetu preduzetnika -
u svetu preduzetnika -
06:16
(Laughter)
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(Smeh)
06:17
(Applause)
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(Aplauz)
06:20
And that number plummets to 28 percent
for younger entrepreneurs.
for younger entrepreneurs.
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I taj broj opada na 28 procenta
kod mlađih preduzetnika.
kod mlađih preduzetnika.
06:25
This is according to a UK-based
group called CMI.
group called CMI.
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To je po grupi po imenu CMI
baziranoj u UK.
baziranoj u UK.
06:29
Aren't the accomplishments
of a 70-year-old entrepreneur
of a 70-year-old entrepreneur
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Zar nisu uspesi preduzetnika od 70 godina
06:31
every bit as meaningful,
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podjednako bitni,
06:33
every bit as newsworthy,
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podjednako vredni objave,
06:34
as the accomplishments
of a 30-year-old entrepreneur?
of a 30-year-old entrepreneur?
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kao i uspesi preduzetnika od 30 godina?
06:38
Of course they are.
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Naravno da jesu.
06:39
That's why I'd like to make the phrase
"70 over 70" just as --
"70 over 70" just as --
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Zato hoću da postignem
da fraza „70 iznad 70“ -
da fraza „70 iznad 70“ -
06:44
(Laughter)
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(Smeh)
06:45
just as commonplace
as the phrase "30 under 30."
as the phrase "30 under 30."
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bude ustaljena kao fraza „30 ispod 30“.
06:49
(Applause)
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(Aplauz)
06:50
Thank you.
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Hvala vam.
(Ovacije)
06:51
(Cheers)
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06:52
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Paul Tasner - EntrepreneurTED Resident Paul Tasner is the co-founder and CEO of PulpWorks, Inc., designers and manufacturers of biodegradable packaging for consumer goods.
Why you should listen
PulpWorks, Inc. is the capstone in a 40-year career in supply chain management for Paul Tasner. He held leadership positions in procurement, manufacturing and logistics in ventures ranging from start-up to Fortune 100. Included among them are: The Clorox Company, California Closet Company, Method Products, Hepagen, OM2 and the Reclipse Group.
In 2008, Tasner founded and continues to lead the San Francisco Bay Area Green Supply Chain Forum -- the first such assembly of supply chain executives anywhere. He has authored many papers and presentations on supply chain sustainability and currently lectures on this timely topic in the MBA Programs at San Francisco State University and Golden Gate University.
Tasner is an Industrial Engineering graduate of the New Jersey Institute of Technology and holds a PhD in Mathematics from Boston University.
Paul Tasner | Speaker | TED.com