TED2019
Jon Gray: The next big thing is coming from the Bronx, again
喬恩格雷: 下一件大事會再次來自布朗克斯
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來自布朗克斯的喬恩格雷說：「我們的鄰坊很好。」他的 Ghetto Gastro 是位在紐約的創意集團。格雷和團隊以食物、設計、藝術的交會發展，向他們社區的靈魂和歷史致敬，同時將他們的創意及廣大想像力應用在出乎預期的另類合作案上。來聽聽這場演說，了解他們如何創造和投資自己的家鄉地區，將布朗克斯帶上世界舞台，和將世界帶到布朗克斯。
Jon Gray - Food enthusiast, dishwasher
Culinary evangelist Jon Gray is the voice of Ghetto Gastro, a cooking advocacy collective that ignites conversations about race, class and inclusion via the medium of food. Full bio
Culinary evangelist Jon Gray is the voice of Ghetto Gastro, a cooking advocacy collective that ignites conversations about race, class and inclusion via the medium of food. Full bio
Double-click the English transcript below to play the video.
00:12
My name is Jon Gray.
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我是喬恩格雷，
00:14
They call me "The Dishwasher."
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大家叫我「洗碗機」。
00:17
I cofounded Ghetto Gastro,
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我是 Ghetto Gastro 的共同創辦人，
00:20
a Bronx-based collective
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它是一個位於布朗克斯的集團，
00:22
that works at the intersection
of food, design and art.
of food, design and art.
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涉獵的領域包括
食物、設計，和藝術。
食物、設計，和藝術。
00:27
We create experiences that challenge
people's perceptions of the Bronx,
people's perceptions of the Bronx,
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我們創造出來的體驗
會挑戰布朗克斯人的感知，
會挑戰布朗克斯人的感知，
00:33
the place that I call home.
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布朗克斯是我的家。
00:37
It's a funny thing.
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有件事很有趣。
00:39
I just touched down in Vancouver
from Paris a few days ago.
from Paris a few days ago.
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幾天前，我才從巴黎飛到溫哥華。
00:43
We took over the Place Vendôme
with the Bronx Brasserie.
with the Bronx Brasserie.
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我們用布朗克斯餐館
佔領了芳登廣場。
佔領了芳登廣場。
00:48
Oui oui, chérie.
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（法文）是的，親愛的。
00:50
(Laughter)
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（笑聲）
00:53
It's wild, because in Paris,
they have this saying,
they have this saying,
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這很狂野，因為在巴黎有一種說法：
00:56
"le Bronx,"
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「（法文）le Bronx」，
00:58
which means something
is in disarray or a problem.
is in disarray or a problem.
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意思是某件事很混亂或很麻煩。
01:03
That's the Place Vendôme.
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這是芳登廣場。
01:05
We shut it down one time.
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我們一度讓它停業。
01:06
(Laughter)
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（笑聲）
01:08
This lingo came into play
when the Bronx was burning,
when the Bronx was burning,
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出現這種方言說法
正是布朗克斯在燃燒的時候，
正是布朗克斯在燃燒的時候，
01:12
and movies like "The Warriors"
and "Fort Apache"
and "Fort Apache"
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像《殺神輓歌》
和《要塞風雲》這類電影
和《要塞風雲》這類電影
01:16
still make an impression.
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仍讓人印象深刻。
01:18
Some may disagree,
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有些人可能不同意，
但我相信布朗克斯
就是被設計要失敗的。
就是被設計要失敗的。
01:20
but I believe the Bronx
was designed to fail.
was designed to fail.
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01:24
The power broker was a joker.
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權力經紀人是個小丑。
01:28
Robert Moses, instead of
parting the Red Sea,
parting the Red Sea,
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羅伯摩西並沒有把紅海分開成兩半，
01:31
he parted the Bronx
with a six-lane highway
with a six-lane highway
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而是用六線道的公路
將布朗克斯分開，
將布朗克斯分開，
01:34
and redlined my community.
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把我的社區劃分出來。
我的曾祖父母在費勒貝
（意思：羽毛床）巷有間房子，
（意思：羽毛床）巷有間房子，
01:37
My great-grandparents
had a home on Featherbed Lane,
had a home on Featherbed Lane,
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01:41
and contrary to the name,
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和巷名相反，
01:42
they couldn't get a good night's rest
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他們得不到一夜好眠，
01:45
due to the constant blasting
and drilling that was necessary
and drilling that was necessary
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因為經常會有無法避免的
巨大響聲和鑽孔聲，
巨大響聲和鑽孔聲，
01:48
to build the cross-Bronx expressway
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因為建造穿越布朗克斯之
高速公路的工程
高速公路的工程
01:51
a block away.
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就在一個街區之外。
01:53
I consider these policy decisions
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我認為這些政策決策
是設計犯罪。
01:56
design crimes.
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01:58
(Applause)
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（掌聲）
02:02
Being the resilient people
that we are uptown,
that we are uptown,
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我們是住在上城區
（住宅區）恢復力較強的人，
（住宅區）恢復力較強的人，
02:05
out of the systematic oppression
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在有系統的壓迫之外，
02:08
hip-hop culture rose from the rubble
and the ashes like a phoenix.
and the ashes like a phoenix.
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嘻哈文化從瓦礫和灰燼之中興起，
就像鳳凰一樣。
02:14
Hip-hop is now a trillion-dollar industry,
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嘻哈現在是個價值上兆美元的產業，
02:17
but this economic activity
doesn't make it back to the Bronx
doesn't make it back to the Bronx
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但這種經濟活動並沒有
回到布朗克斯
回到布朗克斯
02:20
or communities like it.
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或和它類似的社區。
02:23
Let's take it back to 1986.
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咱們回到 1986 年。
02:26
I was born in the heart
of the AIDS crisis,
of the AIDS crisis,
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我出生在愛滋病危機、
02:29
the crack epidemic
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快克流行和毒品戰爭的中心。
02:31
and the War on Drugs.
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02:33
The only thing that trickled down
from Reaganomics was ghettonomics:
from Reaganomics was ghettonomics:
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唯一從雷根經濟學滲下來的，
就是貧民區經濟學：
就是貧民區經濟學：
02:38
pain, prison and poverty.
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痛苦、監獄，和貧窮。
02:44
I was raised by brilliant, beautiful
and accomplished black women.
and accomplished black women.
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養育我的是聰明、漂亮、
有成就的黑人女性。
02:50
Even so, my pops wasn't in the picture,
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即便如此，我的成長過程沒有爸爸，
02:54
and I couldn't resist
the allure of the streets.
the allure of the streets.
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且我無法抗拒街頭的誘惑。
如聲名狼藉先生說的，
02:57
Like Biggie said,
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02:59
you're either slinging crack rock
or you got a wicked jump shot.
or you got a wicked jump shot.
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你若不是在販售快克，
就是有很棒的跳投。（歌詞）
就是有很棒的跳投。（歌詞）
03:03
Don't get it twisted, my jumper was wet.
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別誤解，我的跳投很準。
03:06
(Laughter)
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（笑聲）
03:08
My shit was wet.
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我連拉屎都很準。
03:09
(Applause)
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（掌聲）
03:13
But when I turned 15,
I started selling weed,
I started selling weed,
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但我十五歲時開始販售大麻，
03:16
I didn't finish high school,
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我沒有讀完高中，
03:18
the New York Board of Education
banned me from all of those,
banned me from all of those,
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紐約市教育局禁止我去上任何高中，
03:21
but I did graduate
to selling cocaine when I turned 18.
to selling cocaine when I turned 18.
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但我在十八歲時升級去販售古柯鹼。
03:25
I did well.
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我生意很好，
03:26
That was until I got jammed up,
caught a case, when I was 20.
caught a case, when I was 20.
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直到二十歲被逮捕。
03:31
I was facing 10 years.
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我面臨的是十年徒刑。
03:34
I posted bail, signed up
at the Fashion Institute,
at the Fashion Institute,
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我提交了保釋金，
報名了時尚設計商業學院，
報名了時尚設計商業學院，
03:38
I applied the skills
that I learned in the streets
that I learned in the streets
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我把我在街頭學到的技能用上去，
03:40
to start my own fashion brand.
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創立了我自己的時尚品牌。
03:42
My lawyer peeked my ambition,
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我的律師窺見我的野心，
03:45
so he suggested that the judge
grant me a suspended sentence.
grant me a suspended sentence.
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他建議法官判我暫緩監禁（緩刑）。
03:49
For once in my life,
a suspension was a good thing.
a suspension was a good thing.
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我人生中就這麼一次，
暫緩是件好事。
暫緩是件好事。
03:51
(Laughter)
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（笑聲）
03:55
Over the course of two years
and many court dates,
and many court dates,
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經過了兩年的時間
及許多上法庭的日子之後，
及許多上法庭的日子之後，
03:59
my case got dismissed.
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我的案件被撤回。
04:02
Both of my brothers have done jail time,
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我的兩位兄弟都坐過牢，
04:05
so escaping the clutches
of the prison industrial system
of the prison industrial system
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所以，逃離監獄產業體制的魔爪
04:08
didn't seem realistic to me.
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對我來說不像是真的。
04:10
Right now, one of my brothers
is facing 20 years.
is facing 20 years.
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現在，我的其中一位兄弟
面臨二十年徒刑。
面臨二十年徒刑。
04:15
My mother put in great effort
in taking me out to eat,
in taking me out to eat,
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我母親做了很多努力，
帶我去出吃飯，
帶我去出吃飯，
04:18
making sure we visited museums
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確保我們參觀博物館，
04:20
and traveled abroad,
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到國外旅行，
04:22
basically exposing me
to as much culture as she could.
to as much culture as she could.
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基本上就是盡可能
讓我接觸更多文化。
讓我接觸更多文化。
04:28
I remembered how as a kid,
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我記得小時候
04:29
I used to take over the dinner table
and order food for everybody.
and order food for everybody.
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接管為所有人點餐的任務。
04:34
Breaking bread has always
allowed me to break the mold
allowed me to break the mold
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和別人一起進餐
一直都讓我能夠打破常規，
一直都讓我能夠打破常規，
04:37
and connect with people.
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和人們連結。
我和我的好兄弟萊斯
04:39
Me and my homie Les,
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04:40
we grew up on the same block in the Bronx,
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在布朗克斯的同一個街區長大，
兩個街頭小鬼。
04:42
two street dudes.
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他剛好是大廚。
04:44
He happened to be a chef.
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我們總是在討論有沒有可能
在食物領域中做點什麼，
在食物領域中做點什麼，
04:45
We always discussed the possibility
of doing something in the food game
of doing something in the food game
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04:48
for the benefit of our neighborhood.
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為我們的鄰坊謀福利。
04:51
Les had just won the food show "Chopped."
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萊斯剛在食物節目
《Chopped》中獲勝。
《Chopped》中獲勝。
04:54
Our homie Malcolm was gearing up
to run a pastry kitchen at Noma,
to run a pastry kitchen at Noma,
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我們的好兄弟麥爾肯準備好
要在 Noma 餐廳經營點心廚房，
要在 Noma 餐廳經營點心廚房，
04:58
yeah, world's best Noma in Copenhagen,
you know the vibes.
you know the vibes.
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是的，世界最佳餐廳，
哥本哈根的 Noma，你們知道的。
哥本哈根的 Noma，你們知道的。
05:03
My man P had just
finished training in I-I-Italy,
finished training in I-I-Italy,
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我兄弟 P 剛在「義大利」完成訓練，
05:07
Milano to be exact.
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明確來說是米蘭。
05:09
We decided the world needed
some Bronx steasoning on it,
some Bronx steasoning on it,
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我們認為，世界需要
一點布朗克斯調味，
一點布朗克斯調味，
05:13
so we mobbed up and formed Ghetto Gastro.
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所以我們集結起來，
成立了 Ghetto Gastro。
成立了 Ghetto Gastro。
05:16
(Applause)
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（掌聲）
05:26
While I'm aware our name
makes a lot of people uncomfortable,
makes a lot of people uncomfortable,
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雖然我知道我們的名字
會讓許多人感到不舒服，
會讓許多人感到不舒服，
05:29
for us "ghetto" means home.
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但「Ghetto（貧民區）」
就是我們的家。
就是我們的家。
05:31
Similar to the way
someone in Mumbai or Nairobi
someone in Mumbai or Nairobi
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就類似在孟買或是奈洛比的人
05:34
might use the word "slum,"
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會用「貧民窟（slum）」這個詞，
05:37
it's to locate our people
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它是在找出我們的族群所在，
05:38
and to indict the systems of neglect
that created these conditions.
that created these conditions.
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和起訴造成這些狀況的忽略體制。
05:43
(Applause)
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（掌聲）
05:48
So what is Ghetto Gastro?
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所以，Ghetto Gastro 是什麼？
05:50
Ultimately, it's a movement
and a philosophy.
and a philosophy.
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最終，它是一種運動、一種哲學。
05:54
We view the work we do as gastrodiplomacy,
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我們認為我們做的是貧民區外交，
05:57
using food and finesse
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用食物和手腕
06:00
to open borders and connect culture.
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來打開邊界和連結文化。
06:04
Last year in Tokyo,
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去年，在東京，
06:06
we did a Caribbean patty,
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我們做了加勒比海小餡餅，
06:09
we do jerk wagyu beef,
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我們做了和牛肉乾，
06:12
shio kombu.
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海帶乾。
06:13
We remixed the Bronx classic
with the Japanese elements.
with the Japanese elements.
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我們將布朗克斯經典
和日本元素混合。
和日本元素混合。
06:18
And for Kwanzaa,
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至於非洲寬札節，
06:20
we had to pay homage to our Puerto Ricans,
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我們得要向波多黎各人致敬，
06:23
and we did a coconut charcoal
cognac coquito. Dímelo!
cognac coquito. Dímelo!
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做了
椰子炭烤干邑白蘭地雞尾酒。
你好！
06:30
(Laughter)
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（笑聲）
06:33
This here is our Black Power waffle
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這裡的是我們的黑色力量鬆餅，
06:36
with some gold leaf syrup.
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加上一些金葉糖漿。
06:40
Make sure you don't slip on the drip.
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千萬不要滴下來之後踩到滑跤。
06:42
(Laughter)
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（笑聲）
06:44
Here we got the 36 Brix
plant-based velato.
plant-based velato.
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這是白利糖度為 36 的植物性油。
06:49
Strawberry fields, you know the deal.
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你們知道的「草莓田」。
06:53
Compressed watermelon,
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濃縮西瓜、
06:55
basil seeds,
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羅勒種子、
06:56
a little bit of strawberries up there.
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上面放一點點的草莓。
06:59
Back to the Bronx Brasserie,
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回到布朗克斯餐館，
07:02
you know we had to hit them in the head
with that caviar and cornbread.
with that caviar and cornbread.
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我們端出魚子醬佐玉米麵包。
07:06
(Laughter)
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（笑聲）
07:08
(Applause)
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（掌聲）
07:14
We also practice du-rag diplomacy.
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我們也進行長尾頭巾外交。
07:16
(Laughter)
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（笑聲）
07:18
Because, we don't edit who we are
when we do our thing.
when we do our thing.
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因為在我們努力時
不會去改變自己是誰。
不會去改變自己是誰。
07:22
Due to our appearance,
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因為我們的外表，
07:23
we often get mistaken
for rappers or athletes.
for rappers or athletes.
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我們常被誤認為是
饒舌歌手或運動員。
饒舌歌手或運動員。
07:26
It happened here last year at TED.
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去年在 TED 這裡發生過。
07:29
This dude ran down on me
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有個傢伙碰到我，
07:30
and asked me when I was going to perform.
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問我是否要去表演。
07:33
How about now?
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現在如何？
07:34
(Applause)
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（掌聲）
07:42
So you see,
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所以，要知道，
07:44
we've been bringing the Bronx to the world
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我們把布朗克斯帶向世界，
07:46
but now we focus on bringing
the world to the Bronx.
the world to the Bronx.
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但現在，我們的焦點是
把世界帶到布朗克斯。
把世界帶到布朗克斯。
07:50
We just opened our spot,
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我們剛開了一間店，
07:52
an idea kitchen
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一間點子廚房，
07:54
where we make and design products,
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我們在那裡製作、設計產品，
07:57
create content --
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創造內容——
07:59
(Music)
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（音樂）
08:12
and host community events.
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還主辦社區活動。
08:14
The intention is
to build financial capital
to build financial capital
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目的是在我們的鄰坊
建立金融資本和創意資本。
08:17
and creative capital in our hood.
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08:21
We're also collaborating
with world-renowned chef
with world-renowned chef
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我們也和世界知名的大廚
08:23
Massimo Bottura
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馬西默博圖拉合作，
08:26
on a refettorio in the Bronx.
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在布朗克斯開一家餐廳。
08:28
A refettorio is a design-focused
soup kitchen and community center.
soup kitchen and community center.
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它是以設計為主軸的
慈善廚房和社區中心。
慈善廚房和社區中心。
08:33
You see the vibes.
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你們知道的。
08:34
(Applause)
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（掌聲）
08:40
The recent outpouring of grief
about the murder
about the murder
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最近，饒舌歌手和企業家
尼普西哈塞爾被謀殺的事件，
尼普西哈塞爾被謀殺的事件，
08:44
of rapper and entrepreneur Nipsey Hussle
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引來大量的悲痛與哀悼，
08:47
is largely due to the fact that he decided
to stay and evolve in place,
to stay and evolve in place,
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主要是因為他決定要
留下來在這個地方成長，
留下來在這個地方成長，
08:52
rather than leave his hood.
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而不是離開他的鄰坊。
08:54
After his death, some may see
this decision as foolish,
this decision as foolish,
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在他死後，有些人可能
會認為他的決定很愚蠢，
會認為他的決定很愚蠢，
08:57
but I'm making that same
decision every day:
decision every day:
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但我每天也在做同樣的決定：
09:00
to live in the Bronx,
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住在布朗克斯，
09:01
to create in the Bronx,
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在布朗克斯創作，
09:03
to invest in the Bronx.
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投資布朗克斯。
09:05
(Applause)
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（掌聲）
09:14
At Ghetto Gastro, we don't run
from the word "ghetto,"
from the word "ghetto,"
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在 Ghetto Gastro，
我們不會逃避貧民區這個詞，
我們不會逃避貧民區這個詞，
09:17
and we don't run from the ghetto.
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我們不會逃避貧民區。
09:19
Because at the end of the day,
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因為，到頭來，
09:21
Ghetto Gastro is about showing you
what we already know:
what we already know:
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Ghetto Gastro 的重點是在
呈現出我們已經知道的：
呈現出我們已經知道的：
09:24
the hood
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我們的鄰坊很好。
09:26
is good.
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09:28
(Applause)
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（掌聲）
09:33
Thank you.
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謝謝。
09:34
(Applause)
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（掌聲）
ABOUT THE SPEAKER
Jon Gray - Food enthusiast, dishwasherCulinary evangelist Jon Gray is the voice of Ghetto Gastro, a cooking advocacy collective that ignites conversations about race, class and inclusion via the medium of food.
Why you should listen
Jon Gray is interesting because he's interested. His curiosity has taken him around the globe and has had him seated across the table from world renowned thinkers, artists and chefs, but he's most passionate about home. A cofounder of the Bronx based collective Ghetto Gastro, he's building his own proverbial table, to which he'd like to invite the world. Founded in 2012, Ghetto Gastro honors the block to block shifts and overlap in international cuisine and culture that happens in his borough. The collective is committed to feeding, inspiring and growing young entrepreneurs in the Bronx.
Jon Gray | Speaker | TED.com