TED Residency
Hadi Eldebek: Why must artists be poor?
Hadi Eldebek: Kako umjetnici doprinose ekonomiji - i kako ih možemo podržati
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Umjetnost daje značenje našem životu i duh našoj kulturi -- zašto se onda umjetnici moraju mučiti da bi zaradili za život? Hadi Eldebek radi na stvaranju društva u kojem se umjetnike više cijeni kroz online platformu koja spaja umjetnike sa stipendijama i mogućnostima financiranja - kako bi se mogli fokusirati na umjetnost umjesto na druge poslove.
Hadi Eldebek - Musician, educator, entrepreneur
TED Resident Hadi Eldebek is a musician, educator and entrepreneur who creates artistic, cultural, and educational projects around the world. Full bio
TED Resident Hadi Eldebek is a musician, educator and entrepreneur who creates artistic, cultural, and educational projects around the world. Full bio
Double-click the English transcript below to play the video.
00:12
I come from a family of five brothers,
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U mojoj obitelji nas je petero braće,
00:15
all scientists and engineers.
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svi znanstvenici i inžinjeri.
00:18
A few years ago,
I sent them the following email:
I sent them the following email:
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Prije nekoliko godina
poslao sam im sljedeći mail:
poslao sam im sljedeći mail:
00:22
"Dear brothers, I hope
this message finds you well.
this message finds you well.
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„Draga braćo, nadam se da ste dobro,
00:26
I am emailing to let you know
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želim vas obavijestiti
00:28
that I'm dropping out
of my master's program in engineering
of my master's program in engineering
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da odustajem
od diplomskog studija inžinjerstva
od diplomskog studija inžinjerstva
00:31
to pursue a career
as a full-time musician.
as a full-time musician.
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kako bih se u potpunosti posvetio
karijeri glazbenika.
karijeri glazbenika.
00:35
All that I ask from you
is not to worry about me."
is not to worry about me."
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Sve što od vas tražim
je da se ne brinete za mene."
je da se ne brinete za mene."
00:40
Brother number one replied.
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Prvi brat je odgovorio.
00:42
He was encouraging but a bit skeptical.
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Podržao me, ali je bio skeptičan.
00:45
He said, "I wish you the best of luck.
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Rekao je, „Želim ti svu sreću.
00:47
You're going to need it."
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Trebat će ti."
00:49
(Laughter)
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(Smijeh)
00:51
Brother number two
was a little bit more skeptical.
was a little bit more skeptical.
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Drugi brat je bio malo skeptičniji.
00:55
He said, "Don't do it!
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Rekao je, "Ne radi to!
00:56
This will be the worst
mistake of your life.
mistake of your life.
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To će ti biti najveća pogreška u životu.
00:59
Find a real career."
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Nađi pravu karijeru."
01:01
(Laughter)
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(Smijeh)
01:02
Well, the rest of my brothers
were so enthusiastic about my decision,
were so enthusiastic about my decision,
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Moja ostala braća su bila toliko
oduševljena mojom odlukom,
oduševljena mojom odlukom,
01:07
they didn't even respond.
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da nisu niti odgovorila.
01:09
(Laughter)
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(Smijeh)
01:12
I know that the skepticism
coming from my brothers
coming from my brothers
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Znam da su moja braća bila skeptična
01:15
is out of care and concern for me.
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jer im je stalo do mene.
01:17
They were worried.
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Bili su zabrinuti.
01:18
They thought it would be difficult
to make it as an artist,
to make it as an artist,
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Mislili su da će biti teško
uspjeti kao umjetnik,
uspjeti kao umjetnik,
01:22
that it will be a challenge.
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da će biti izazovno.
01:25
And you know what? They were right.
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I znate što? Bili su u pravu.
01:28
It is such a challenge
to be a full-time artist.
to be a full-time artist.
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Veliki je izazov biti umjetnik
na puno radno vrijeme.
na puno radno vrijeme.
01:31
I have so many friends
who need to have a second job
who need to have a second job
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Imam mnogo prijatelja
koji moraju imati drugi posao
koji moraju imati drugi posao
01:34
as a plan B in order to pay for the bills,
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kao plan B da bi platili račune,
01:36
except that plan B
sometimes becomes their plan A.
sometimes becomes their plan A.
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samo što plan B
ponekad postane plan A.
ponekad postane plan A.
01:41
And it's not just my friends and I
who experience this.
who experience this.
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Moji prijatelji i ja nismo
jedini koji ovo doživljavaju.
jedini koji ovo doživljavaju.
01:45
The US Census Bureau states that only
10 percent of art school graduates
10 percent of art school graduates
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Američki zavod za statistiku navodi
kako samo 10% diplomiranih umjetnika
kako samo 10% diplomiranih umjetnika
01:50
end up working as full-time artists.
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završi radeći taj posao
na puno radno vrijeme.
na puno radno vrijeme.
01:53
The other 90 percent, they change careers,
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Ostalih 90% promijeni zanimanje,
01:55
they work in marketing,
sales, education and other fields.
sales, education and other fields.
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rade u marketingu, prodaji,
obrazovanju i drugim poljima.
obrazovanju i drugim poljima.
02:00
But this is not news, right?
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Ali to nije ništa novo, zar ne?
02:02
We almost expect the artist
to be a struggling artist.
to be a struggling artist.
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Skoro pa i očekujemo da se umjetnici muče.
02:06
But why should we expect that?
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Ali zašto bismo to trebali očekivati?
02:10
I read an article in the "Huffington Post"
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Čitao sam članak u "Huffington Postu"
02:12
saying that four years ago,
the European Union
the European Union
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koji kaže da je prije
četiri godine Europska Unija
četiri godine Europska Unija
02:16
began the world's largest ever
arts funding initiative.
arts funding initiative.
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započela najveću svjetsku inicijativu
financiranja umjetnosti.
financiranja umjetnosti.
02:19
Creative Europe
will give 2.4 billion dollars
will give 2.4 billion dollars
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Kreativna Europa će dati
2,4 milijarde dolara
2,4 milijarde dolara
02:23
to over 300,000 artists.
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za preko 300,000 umjetnika.
02:26
In contrast, the US budget
for our National Endowment for the Arts,
for our National Endowment for the Arts,
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Usporedbe radi, američki budžet
za Nacionalni fond za umjetnost,
za Nacionalni fond za umjetnost,
02:32
the largest single funder
for the arts across the United States,
for the arts across the United States,
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koji je najveći financijer
umjetnosti u SAD-u,
umjetnosti u SAD-u,
02:35
is merely 146 million dollars.
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iznosi samo 146 milijuna dolara.
02:39
To put things into perspective,
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Da napravimo usporedbu,
02:41
the US budget for the military
marching bands alone
marching bands alone
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američki budžet samo za vojne bendove
02:46
is almost twice as much as the entire NEA.
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skoro je duplo veći
od cijelog budžeta NFU.
od cijelog budžeta NFU.
02:51
Another striking image comes from
Brendan McMahon for the "Huffington Post,"
Brendan McMahon for the "Huffington Post,"
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Još jedan upečatljiv podatak iznosi
Brendan McMahon iz "Huffington Posta,"
Brendan McMahon iz "Huffington Posta,"
02:56
saying that out of
the one trillion dollar budget
the one trillion dollar budget
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navodeći da kad bi se
od trilijunskog budžeta
od trilijunskog budžeta
02:59
for military and defense-related spending,
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za troškove vojske i obrane,
03:02
if only 0.05 percent
were allocated to the arts,
were allocated to the arts,
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samo 0,05% dodijelilo umjetnostima,
03:06
we would be able to pay
for 20 full-time symphony orchestras
for 20 full-time symphony orchestras
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mogli bismo platiti 20 simfonijskih
orkestara zaposlenih na puno radno vrijeme
orkestara zaposlenih na puno radno vrijeme
03:10
at 20 million dollars apiece,
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po 20 milijuna svakome,
03:12
and give over 80,000 artists
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i za preko 80,000 umjetnika
03:16
an annual salary of 50,000 dollars each.
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osigurati godišnju plaću od 50,000 dolara.
03:20
If that's only 0.05 percent,
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Ako je to samo 0,05%,
03:23
imagine what a full one percent could do.
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zamislite što bi se moglo s cijelih 1%.
03:26
Now, I know we live
in a capitalist society,
in a capitalist society,
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Sada, znam da živimo
u kapitalističkom društvu
u kapitalističkom društvu
03:29
and profits matter a lot.
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i da je profit jako važan.
03:32
So let's look at it
from a financial angle, shall we?
from a financial angle, shall we?
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Pa pogledajmo ovo
s financijskog aspekta, hoćemo li?
s financijskog aspekta, hoćemo li?
03:36
The US nonprofit arts industry
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Američka neprofitna industrija umjetnosti
03:38
generates more than 166 billion dollars
in economic activity,
in economic activity,
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stvara više od 166 milijardi dolara
kroz ekonomsku aktivnost,
kroz ekonomsku aktivnost,
03:44
it employs 5.7 million people
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zapošljava 5,7 milijuna ljudi
03:48
and it returns 12.6 billion dollars
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i vraća 12,6 milijardi dolara
03:51
in tax revenue.
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kroz porez.
03:52
But this is only a financial angle, right?
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Ali ovo je samo
s financijske strane, točno?
s financijske strane, točno?
03:54
We all know that the arts is way more
than just an economic value.
than just an economic value.
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Svi znamo da umjetnost nema
samo financijsku vrijednost.
samo financijsku vrijednost.
03:59
The arts brings meaning to life.
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Umjetnost donosi smisao životu.
04:01
It's the spirit of our culture.
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Ona je duh naše kulture.
04:04
It brings people together
and it supports creativity
and it supports creativity
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Ona spaja ljude i potiče kreativnost
04:06
and social cohesion.
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te društvenu povezanost.
04:09
But if the arts contributes
this much to our economy,
this much to our economy,
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Ali ako umjetnost toliko doprinosi
našoj ekonomiji,
našoj ekonomiji,
04:13
why then do we still invest
so little in arts and artists?
so little in arts and artists?
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zašto u nju još uvijek ulažemo tako malo?
04:19
Why do more than 80 percent
of our schools nationwide
of our schools nationwide
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Zašto se u više od 80% škola diljem zemlje
04:23
still experience budget cuts
in arts education programs?
in arts education programs?
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smanjuju budžeti za programe umjetnosti?
04:28
What is it about the value
of arts and artists
of arts and artists
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Što to točno o vrijednosti
umjetnosti i umjetnika
umjetnosti i umjetnika
04:31
that we still don't understand?
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još uvijek ne razumijemo?
04:34
I believe the system is flawed
and far from being fair,
and far from being fair,
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Mislim da sustav ima mana
i daleko je od pravednog,
i daleko je od pravednog,
04:37
and I want to help change that.
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stoga želim to pomoći promijeniti.
04:39
I want to live in a society
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Želim živjeti u društvu
04:42
where artists are more valued
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koje više cijeni umjetnike
04:43
and have more cultural
and financial support
and financial support
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te im pruža kulturološku
i financijsku potporu,
i financijsku potporu,
04:46
so they can focus on creating arts
instead of being forced to drive Ubers
instead of being forced to drive Ubers
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da se oni mogu fokusirati na stvaranje
umjetnosti umjesto da moraju voziti Uber
umjetnosti umjesto da moraju voziti Uber
04:50
or take corporate jobs
they'd rather not have.
they'd rather not have.
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ili prihvatiti korporativne poslove
koje radije ne bi radili.
koje radije ne bi radili.
04:53
There are other sources of income
for artists, however.
for artists, however.
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Međutim, postoje drugi izvori
prihoda za umjetnike.
prihoda za umjetnike.
04:57
There are private foundations,
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Postoje privatne zaklade,
04:59
grants and patrons who give money,
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stipendije i pokrovitelji koji daju novac,
05:02
except a vast majority of artists
don't know about these opportunities.
don't know about these opportunities.
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samo što većina umjetnika
nije upoznata s tim prilikama.
nije upoznata s tim prilikama.
05:07
On one side you have institutions
and people with money.
and people with money.
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S jedne strane su institucije
i ljudi koji imaju novac.
i ljudi koji imaju novac.
05:10
On the other side
you have artists seeking funding,
you have artists seeking funding,
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S druge strane su umjetnici
koji trebaju financiranje,
koji trebaju financiranje,
05:13
but the artists don't know
about the people with the money,
about the people with the money,
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ali umjetnici ne znaju
ljude koji imaju novac,
ljude koji imaju novac,
a ljudi koji imaju novac
ne znaju nužno umjetnike.
ne znaju nužno umjetnike.
05:16
and the people with the money
don't necessarily know
don't necessarily know
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05:18
about the artists out there.
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05:20
This is why I am very excited
to share "Grantpa,"
to share "Grantpa,"
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Zato sam vrlo uzbuđen podijeliti
s vama "Grantpa,"
s vama "Grantpa,"
05:23
an online platform that uses technology
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online platformu koja koristi tehnologiju
05:26
to match artists with grants
and funding opportunities
and funding opportunities
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kako bi spojila umjetnike sa stipendijama
i prilikama za financiranje
i prilikama za financiranje
05:30
in a way that is easy, fast
and less intimidating.
and less intimidating.
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na jednostavan, brz
i manje zastrašujuć način.
i manje zastrašujuć način.
05:34
Grantpa is only one step
towards solving an existing problem
towards solving an existing problem
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Grantpa je samo jedan korak
prema rješavanju postojećeg problema
prema rješavanju postojećeg problema
05:38
of funding inequality,
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nejednakosti financiranja,
05:41
but we need to work collectively
on multiple fronts
on multiple fronts
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ali moramo zajednički raditi
na više aspekata
na više aspekata
05:44
to reevaluate how we view
the artists in our society.
the artists in our society.
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kako bismo promijenili način gledanja
na umjetnike u našem društvu.
na umjetnike u našem društvu.
05:48
Do we think of arts
as a luxury or a necessity?
as a luxury or a necessity?
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Smatramo li umjetnost
luksuzom ili potrebom?
luksuzom ili potrebom?
05:52
Do we understand what goes on
in the day-to-day life of an artist,
in the day-to-day life of an artist,
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Razumijemo li što se događa
u svakodnevnom životu umjetnika,
u svakodnevnom životu umjetnika,
05:57
or do we still believe that artists,
no matter how struggling they are,
no matter how struggling they are,
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ili još uvijek vjerujemo da su umjetnici,
bez obzira koliko se muče,
bez obzira koliko se muče,
06:01
are happy simply because
they're following their passion?
they're following their passion?
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sretni samo zato jer slijede svoju strast?
06:06
In a few years, I plan to send
my brothers the following email:
my brothers the following email:
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Za nekoliko godina planiram
poslati braći sljedeći mail:
poslati braći sljedeći mail:
06:12
"Dear brothers, I hope
this message finds you well.
this message finds you well.
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„Draga braćo, nadam se da ste dobro.
06:16
I am emailing to let you know
that I am doing great
that I am doing great
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Pišem vam da vas obavijestim
da mi ide odlično,
da mi ide odlično,
06:19
and so are hundreds
of thousands of artists
of thousands of artists
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kao i stotinama tisuća umjetnika
06:21
who are being valued more
culturally and financially
culturally and financially
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koje se cijeni više,
kulturološki i financijski,
kulturološki i financijski,
06:25
and getting enough funding
to focus on their crafts
to focus on their crafts
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i financira ih se dovoljno da
se mogu posvetiti svojem zanatu
se mogu posvetiti svojem zanatu
06:28
and create more art.
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i stvarati umjetnost.
06:30
I appreciate all of your support.
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Cijenim vašu podršku.
06:32
Couldn't have done it without you."
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Ne bih mogao uspjeti bez vas."
06:34
Thank you.
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Hvala vam.
06:35
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Hadi Eldebek - Musician, educator, entrepreneurTED Resident Hadi Eldebek is a musician, educator and entrepreneur who creates artistic, cultural, and educational projects around the world.
Why you should listen
After completing his undergraduate studies in math and chemistry, Hadi Eldebek enrolled in a master's program in industrial engineering before he decided to focus on music, culture, and entrepreneurship. His choice was encountered by doubts about how he was going to make it as an artist.
When Eldebek was awarded a music grant in 2015, he started to explore how to make funding opportunities more accessible to artists around the world, sparking grantPA -- a platform that connects artists and organizations to funding and professional development opportunities.
Eldebek's collaborations with pioneers in the world of arts, culture and education, including Yo-Yo Ma's SilkRoad Ensemble, Disney World Imagineering and Harvard Graduate School of Education have equipped him with a valuable mindset and powerful insights that led him into the creation of numerous projects. He often tours as a musician and a panelist. He was recently a TED Resident, where he co-developed grantPA and Circle World Arts with his brother, Mohamad Eldebek, into ideas worth spreading.
Hadi Eldebek | Speaker | TED.com