TED Residency
Hadi Eldebek: Why must artists be poor?
Hadi Eldebek: Kako umetnici doprinose ekonomiji - i kako možemo da ih podržimo
Filmed:
Readability: 3.8
1,267,259 views
Umetnost donosi značenje životu i duh kulturi - zbog čega onda očekujemo da se umetnici muče oko zaposlenja? Hadi Eldebek radi na stvaranju društva u kojem će se umetnici vrednovati preko onlajn platforme koja spaja umetnike sa stipendijama i mogućnostima za finansiranje - tako da mogu da se usredsrede na svoje veštine umesto na druge poslove.
Hadi Eldebek - Musician, educator, entrepreneur
TED Resident Hadi Eldebek is a musician, educator and entrepreneur who creates artistic, cultural, and educational projects around the world. Full bio
TED Resident Hadi Eldebek is a musician, educator and entrepreneur who creates artistic, cultural, and educational projects around the world. Full bio
Double-click the English transcript below to play the video.
00:12
I come from a family of five brothers,
0
920
2576
U mojoj porodici je nas petoro braće,
00:15
all scientists and engineers.
1
3520
1720
svi naučnici i inženjeri.
00:18
A few years ago,
I sent them the following email:
I sent them the following email:
2
6000
3000
Pre par godina,
poslao sam im sledeći imejl:
poslao sam im sledeći imejl:
00:22
"Dear brothers, I hope
this message finds you well.
this message finds you well.
3
10920
3616
"Draga braćo, nadam se da ste dobro.
00:26
I am emailing to let you know
4
14560
2136
Pišem vam da bih vas obavestio
00:28
that I'm dropping out
of my master's program in engineering
of my master's program in engineering
5
16720
3136
da napuštam master studije inženjerstva
00:31
to pursue a career
as a full-time musician.
as a full-time musician.
6
19880
2800
da bih se potpuno posvetio
karijeri muzičara.
karijeri muzičara.
00:35
All that I ask from you
is not to worry about me."
is not to worry about me."
7
23480
3040
Sve što želim od vas
je da se ne brinete za mene."
je da se ne brinete za mene."
00:40
Brother number one replied.
8
28360
1680
Brat broj jedan je odgovorio.
00:42
He was encouraging but a bit skeptical.
9
30760
1999
Podržao me je ali je bio i sumnjičav.
00:45
He said, "I wish you the best of luck.
10
33560
2136
Rekao je: "Želim ti svu sreću.
00:47
You're going to need it."
11
35720
1336
Trebaće ti."
00:49
(Laughter)
12
37080
2376
(Smeh)
00:51
Brother number two
was a little bit more skeptical.
was a little bit more skeptical.
13
39480
2880
Brat broj dva je bio još nepoverljiviji.
00:55
He said, "Don't do it!
14
43040
1736
Rekao je: "Nemoj to da radiš!
00:56
This will be the worst
mistake of your life.
mistake of your life.
15
44800
2976
To će biti najveća greška tvog života.
00:59
Find a real career."
16
47800
1456
Nađi pravu karijeru."
01:01
(Laughter)
17
49280
1576
(Smeh)
01:02
Well, the rest of my brothers
were so enthusiastic about my decision,
were so enthusiastic about my decision,
18
50880
4816
I moja ostala braća su bila
toliko oduševljena mojom odlukom,
toliko oduševljena mojom odlukom,
01:07
they didn't even respond.
19
55720
1736
da mi nisu ni odgovorila.
01:09
(Laughter)
20
57480
2736
(Smeh)
01:12
I know that the skepticism
coming from my brothers
coming from my brothers
21
60240
3176
Znam da je sumnja kod moje braće nastala
01:15
is out of care and concern for me.
22
63440
2055
jer im je stalo do mene.
01:17
They were worried.
23
65519
1417
Bili su zabrinuti.
01:18
They thought it would be difficult
to make it as an artist,
to make it as an artist,
24
66960
3536
Mislili su da će biti teško
ostvariti se kao umetnik,
ostvariti se kao umetnik,
01:22
that it will be a challenge.
25
70520
2496
da će to biti izazov.
01:25
And you know what? They were right.
26
73040
2240
I znate šta? Bili su u pravu.
01:28
It is such a challenge
to be a full-time artist.
to be a full-time artist.
27
76240
2736
Veliki je izazov biti
profesionalni umetnik.
profesionalni umetnik.
01:31
I have so many friends
who need to have a second job
who need to have a second job
28
79000
3376
Imam toliko prijatelja koji
moraju da imaju dodatni posao
moraju da imaju dodatni posao
01:34
as a plan B in order to pay for the bills,
29
82400
2216
kao plan B da bi platili račune,
01:36
except that plan B
sometimes becomes their plan A.
sometimes becomes their plan A.
30
84640
3800
samo što taj plan B ponekad
postane njihov plan A.
postane njihov plan A.
01:41
And it's not just my friends and I
who experience this.
who experience this.
31
89920
3296
I ne doživljavamo ovo samo
moji prijatelji i ja.
moji prijatelji i ja.
01:45
The US Census Bureau states that only
10 percent of art school graduates
10 percent of art school graduates
32
93240
4936
Američki zavod za statistiku navodi
da samo deset posto studenata umetnosti
da samo deset posto studenata umetnosti
01:50
end up working as full-time artists.
33
98200
3096
živi od te profesije.
01:53
The other 90 percent, they change careers,
34
101320
2456
Ostalih 90%, menjaju karijere,
01:55
they work in marketing,
sales, education and other fields.
sales, education and other fields.
35
103800
3720
rade u marketingu, trgovini,
obrazovanju i ostalim poljima.
obrazovanju i ostalim poljima.
02:00
But this is not news, right?
36
108160
2456
Ali ovo nije ništa novo, zar ne?
02:02
We almost expect the artist
to be a struggling artist.
to be a struggling artist.
37
110640
3400
Izgleda kao da se očekuje
od umetnika da se muči.
od umetnika da se muči.
02:06
But why should we expect that?
38
114960
1840
Ali zašto bi to bilo očekivano?
02:10
I read an article in the "Huffington Post"
39
118680
2256
Čitao sam članak u "Hafingtnon Postu"
02:12
saying that four years ago,
the European Union
the European Union
40
120960
3016
u kojem piše da je pre četiri godine
Evropska unija
Evropska unija
02:16
began the world's largest ever
arts funding initiative.
arts funding initiative.
41
124000
3496
započela najveću svetsku inicijativu
za finansiranje umetnosti.
za finansiranje umetnosti.
02:19
Creative Europe
will give 2.4 billion dollars
will give 2.4 billion dollars
42
127520
3616
Kreativna Evropa
će dati 2,4 milijarde dolara
će dati 2,4 milijarde dolara
02:23
to over 300,000 artists.
43
131160
2680
za preko 300.000 umetnika.
02:26
In contrast, the US budget
for our National Endowment for the Arts,
for our National Endowment for the Arts,
44
134520
5456
U poređenju, budžet Amerike odvojen
za naš Nacionalni Fond za Umetnost,
za naš Nacionalni Fond za Umetnost,
02:32
the largest single funder
for the arts across the United States,
for the arts across the United States,
45
140000
3936
koji je najveći invenstitor za umetnost
širom Amerike,
širom Amerike,
02:35
is merely 146 million dollars.
46
143960
3816
iznosi samo 146 miliona dolara.
02:39
To put things into perspective,
47
147800
2136
Da napravimo poređenje,
02:41
the US budget for the military
marching bands alone
marching bands alone
48
149960
4136
američki budžet samo za vojne bendove
02:46
is almost twice as much as the entire NEA.
49
154120
3360
je gotovo duplo veći od celog NFU budžeta.
02:51
Another striking image comes from
Brendan McMahon for the "Huffington Post,"
Brendan McMahon for the "Huffington Post,"
50
159560
4536
Još jednu upečatljivu sliku opisuje
Brendan MekMahon za "Hafington Post",
Brendan MekMahon za "Hafington Post",
02:56
saying that out of
the one trillion dollar budget
the one trillion dollar budget
51
164120
3096
koji kaže da od bilionskog budžeta
02:59
for military and defense-related spending,
52
167240
2816
za vojne i odbrambene troškove,
03:02
if only 0.05 percent
were allocated to the arts,
were allocated to the arts,
53
170080
4376
ako bi se samo 0,05 procenata
odvojilo za umetnost,
odvojilo za umetnost,
03:06
we would be able to pay
for 20 full-time symphony orchestras
for 20 full-time symphony orchestras
54
174480
4296
mogli bismo da platimo puno radno vreme
za 20 simfonijskih orkestara
za 20 simfonijskih orkestara
03:10
at 20 million dollars apiece,
55
178800
2016
po 20 miliona dolara za svaki,
03:12
and give over 80,000 artists
56
180840
3456
i da damo preko 80.000 umetnika
03:16
an annual salary of 50,000 dollars each.
57
184320
3080
godišnju platu od 50.000 dolara svakom.
03:20
If that's only 0.05 percent,
58
188200
3256
Ako je to samo 0,05 posto,
03:23
imagine what a full one percent could do.
59
191480
1960
zamislite šta bi uradio ceo procenat.
03:26
Now, I know we live
in a capitalist society,
in a capitalist society,
60
194920
2696
Naravno, znam da živimo
u kapitalističkom društvu,
u kapitalističkom društvu,
03:29
and profits matter a lot.
61
197640
2080
i da je profit jako bitan.
03:32
So let's look at it
from a financial angle, shall we?
from a financial angle, shall we?
62
200760
2840
Hajde da pogledamo situaciju
iz finansijskog ugla.
iz finansijskog ugla.
03:36
The US nonprofit arts industry
63
204280
2376
Američka neprofitna umetnička industrija
03:38
generates more than 166 billion dollars
in economic activity,
in economic activity,
64
206680
5816
proizvodi više od 166 milijardi dolara
kroz ekonomsku aktivnost,
kroz ekonomsku aktivnost,
03:44
it employs 5.7 million people
65
212520
3496
zapošljava 5,7 miliona ljudi
03:48
and it returns 12.6 billion dollars
66
216040
2936
i ima povraćaj od 12,6 milijardi dolara
03:51
in tax revenue.
67
219000
1576
kroz porez.
03:52
But this is only a financial angle, right?
68
220600
2256
Ali ovo je samo finansijski ugao, zar ne?
03:54
We all know that the arts is way more
than just an economic value.
than just an economic value.
69
222880
4496
Svi znamo da umetnost ima mnogo
veću vrednost od finansijske.
veću vrednost od finansijske.
03:59
The arts brings meaning to life.
70
227400
2096
Umetnost donosi životu smisao.
04:01
It's the spirit of our culture.
71
229520
1960
Ona je duh kulture.
04:04
It brings people together
and it supports creativity
and it supports creativity
72
232480
2456
Ona spaja ljude i podstiče kreativnost
04:06
and social cohesion.
73
234960
1760
i zajedništvo društva.
04:09
But if the arts contributes
this much to our economy,
this much to our economy,
74
237360
4096
Ali ako umetnost doprinosi
ekonomiji u tolikoj meri,
ekonomiji u tolikoj meri,
04:13
why then do we still invest
so little in arts and artists?
so little in arts and artists?
75
241480
4120
zašto i dalje ulažemo
tako malo u umetnost i umetnike?
tako malo u umetnost i umetnike?
04:19
Why do more than 80 percent
of our schools nationwide
of our schools nationwide
76
247120
4456
Zašto se više od 80 posto
naših škola širom zemlje i dalje
naših škola širom zemlje i dalje
04:23
still experience budget cuts
in arts education programs?
in arts education programs?
77
251600
3400
suočava sa smanjivanjem budžeta
za programe iz oblasti umetnosti?
za programe iz oblasti umetnosti?
04:28
What is it about the value
of arts and artists
of arts and artists
78
256360
2736
Šta je to u vrednosti umetnosti i umetnika
04:31
that we still don't understand?
79
259120
1880
što još uvek ne razumemo?
04:34
I believe the system is flawed
and far from being fair,
and far from being fair,
80
262079
3697
Ja verujem da sistem ima mane
i da uopšte nije fer,
i da uopšte nije fer,
04:37
and I want to help change that.
81
265800
2136
i želim da pomognem da se to promeni.
04:39
I want to live in a society
82
267960
2016
Želim da živim u društvu
04:42
where artists are more valued
83
270000
1696
u kojem se umetnici više cene
04:43
and have more cultural
and financial support
and financial support
84
271720
2656
i imaju veću kulturološku
i finansijsku podršku
i finansijsku podršku
04:46
so they can focus on creating arts
instead of being forced to drive Ubers
instead of being forced to drive Ubers
85
274400
4016
da bi mogli da prave umetnost
umesto što moraju da voze taksi
umesto što moraju da voze taksi
04:50
or take corporate jobs
they'd rather not have.
they'd rather not have.
86
278440
2680
ili prihvate poslove u firmama
koje radije ne bi radili.
koje radije ne bi radili.
04:53
There are other sources of income
for artists, however.
for artists, however.
87
281880
3496
Ipak, postoje i drugi izvori primanja
za umetnike.
za umetnike.
04:57
There are private foundations,
88
285400
2256
Postoje privatne fondacije,
04:59
grants and patrons who give money,
89
287680
2576
stipendije i donatori koji daju novac,
05:02
except a vast majority of artists
don't know about these opportunities.
don't know about these opportunities.
90
290280
4816
samo što velika većina umetnika
ne zna za ove mogućnosti.
ne zna za ove mogućnosti.
05:07
On one side you have institutions
and people with money.
and people with money.
91
295120
3616
Sa jedne strane tu su institucije
i ljudi sa novcem.
i ljudi sa novcem.
05:10
On the other side
you have artists seeking funding,
you have artists seeking funding,
92
298760
2616
Sa druge tu su umetnici
koji traže ulaganja,
koji traže ulaganja,
05:13
but the artists don't know
about the people with the money,
about the people with the money,
93
301400
2816
ali umetnici ne znaju za ljude sa novcem,
05:16
and the people with the money
don't necessarily know
don't necessarily know
94
304240
2456
a ljudi koji imaju novac ne znaju nužno
05:18
about the artists out there.
95
306720
1376
za umetnike.
05:20
This is why I am very excited
to share "Grantpa,"
to share "Grantpa,"
96
308120
3696
Zbog toga sam veoma uzbuđen
da podelim sa vama "Grantpa,"
da podelim sa vama "Grantpa,"
05:23
an online platform that uses technology
97
311840
2936
onlajn platformu koja koristi tehnologiju
05:26
to match artists with grants
and funding opportunities
and funding opportunities
98
314800
3576
i povezuje umetnike sa stipendijama
i opcijama finansiranja
i opcijama finansiranja
05:30
in a way that is easy, fast
and less intimidating.
and less intimidating.
99
318400
3616
na način koji je lak, brz
i nije komplikovan.
i nije komplikovan.
05:34
Grantpa is only one step
towards solving an existing problem
towards solving an existing problem
100
322040
4496
"Grantpa" je na samo korak
od rešavanja egzistencijalnog problema
od rešavanja egzistencijalnog problema
05:38
of funding inequality,
101
326560
1480
nejednakosti finansiranja,
05:41
but we need to work collectively
on multiple fronts
on multiple fronts
102
329200
3256
ali moramo da delujemo zajedno
na više frontova
na više frontova
05:44
to reevaluate how we view
the artists in our society.
the artists in our society.
103
332480
3320
da procenimo kako vidimo
umetnike u našem društvu.
umetnike u našem društvu.
05:48
Do we think of arts
as a luxury or a necessity?
as a luxury or a necessity?
104
336560
3440
Da li gledamo na umetnost
kao na luksuz ili potrebu?
kao na luksuz ili potrebu?
05:52
Do we understand what goes on
in the day-to-day life of an artist,
in the day-to-day life of an artist,
105
340920
4136
Da li razumemo šta se dešava
u svakodnevici umetnika,
u svakodnevici umetnika,
05:57
or do we still believe that artists,
no matter how struggling they are,
no matter how struggling they are,
106
345080
4256
ili i dalje verujemo da su umetnici,
ma koliko se mučili,
ma koliko se mučili,
06:01
are happy simply because
they're following their passion?
they're following their passion?
107
349360
3120
srećni samo zato što rade ono što vole?
06:06
In a few years, I plan to send
my brothers the following email:
my brothers the following email:
108
354320
4040
Za nekoliko godina, planiram da pošaljem
braći sledeći imejl:
braći sledeći imejl:
06:12
"Dear brothers, I hope
this message finds you well.
this message finds you well.
109
360120
3280
"Draga braćo, nadam se da ste dobro.
06:16
I am emailing to let you know
that I am doing great
that I am doing great
110
364200
2936
Pišem vam da vas obavestim
da mi ide odlično
da mi ide odlično
06:19
and so are hundreds
of thousands of artists
of thousands of artists
111
367160
2496
i još stotini hiljada umetnika
06:21
who are being valued more
culturally and financially
culturally and financially
112
369680
3496
koji su cenjeniji kulturno i finansijski
06:25
and getting enough funding
to focus on their crafts
to focus on their crafts
113
373200
3016
i imaju dovoljan budžet
da bi se posvetili svojim veštinama
da bi se posvetili svojim veštinama
06:28
and create more art.
114
376240
2016
i proizvodili više umetničkih dela.
06:30
I appreciate all of your support.
115
378280
2296
Cenim svu vašu podršku.
06:32
Couldn't have done it without you."
116
380600
1936
Ne bih ovo uspeo bez vas."
06:34
Thank you.
117
382560
1216
Hvala.
06:35
(Applause)
118
383800
4080
(Aplauz)
ABOUT THE SPEAKER
Hadi Eldebek - Musician, educator, entrepreneurTED Resident Hadi Eldebek is a musician, educator and entrepreneur who creates artistic, cultural, and educational projects around the world.
Why you should listen
After completing his undergraduate studies in math and chemistry, Hadi Eldebek enrolled in a master's program in industrial engineering before he decided to focus on music, culture, and entrepreneurship. His choice was encountered by doubts about how he was going to make it as an artist.
When Eldebek was awarded a music grant in 2015, he started to explore how to make funding opportunities more accessible to artists around the world, sparking grantPA -- a platform that connects artists and organizations to funding and professional development opportunities.
Eldebek's collaborations with pioneers in the world of arts, culture and education, including Yo-Yo Ma's SilkRoad Ensemble, Disney World Imagineering and Harvard Graduate School of Education have equipped him with a valuable mindset and powerful insights that led him into the creation of numerous projects. He often tours as a musician and a panelist. He was recently a TED Resident, where he co-developed grantPA and Circle World Arts with his brother, Mohamad Eldebek, into ideas worth spreading.
Hadi Eldebek | Speaker | TED.com