TED@Cannes
Gary Wolf: The quantified self
Geri Volf : Kvantifikovani
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Na TED@Cannes, Geri Volf daje petominutni uvod u intrigantnu novu razonodu: korišćenje aplikacija za mobilni i stalno uključene uređaje kako biste pratili i analizirali vaše telo, raspoloženje, ishranu, potrošnju -- otprilike sve što u svakodnevnom životu možete da izmerite -- sa neverovatnim štreberskim detaljima.
Gary Wolf - Journalist
Journalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ... Full bio
Journalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ... Full bio
Double-click the English transcript below to play the video.
00:17
I got up this morning at 6:10 a.m.
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Jutros sam ustao u 06:10
00:20
after going to sleep at 12:45 a.m.
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nakon što sam zaspao u 00:45.
00:23
I was awakened once during the night.
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Probudio sam se jednom tokom noći.
00:25
My heart rate was 61 beats per minute --
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Imao sam 61 otkucaj srca u minuti.
00:27
my blood pressure, 127 over 74.
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Moj pritisak je bio 127/74.
00:30
I had zero minutes of exercise yesterday,
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Juče sam vežbao 0 minuta, tako da
00:32
so my maximum heart rate during exercise wasn't calculated.
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maksimalni broj otkucaja srca tokom vežbanja nije izračunat.
00:35
I had about 600 milligrams of caffeine,
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Uneo sam oko 600 miligrama kofeina,
00:37
zero of alcohol.
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nula alkohola.
00:39
And my score on the Narcissism Personality Index,
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Moj rezultat na Indeksu narcisoidne osobnosti
00:42
or the NPI-16,
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ili NPI-16
00:44
is a reassuring 0.31.
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je sigurnih 0.31.
00:48
We know that numbers are useful for us
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Znamo kako su brojke korisne za nas
00:50
when we advertise, manage, govern, search.
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kada oglašavamo, vodimo, upravljamo, tražimo.
00:53
I'm going to talk about how they're useful when we reflect,
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Ja ću vam govoriti o tome kako su korisne kada razmišljamo,
00:56
learn, remember
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učimo, pamtimo
00:58
and want to improve.
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i želimo se poboljšati.
01:01
A few years ago, Kevin Kelly, my partner, and I
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Pre nekoliko godina, moj partner Kevin Keli, i ja
01:04
noticed that people were subjecting themselves
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smo primetili da ljudi procenjuju sami sebe
01:06
to regimes of quantitative measurement and self-tracking
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kroz režime kvantifikacije sebe i samo-praćenja
01:08
that went far beyond the ordinary, familiar habits
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koji idu izvan granica uobičajenoga, standardnih navika
01:11
such as stepping on a scale every day.
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poput stajanja na vagu svaogi dana.
01:14
People were tracking their food via Twitter,
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Ljudi prate svoju hranu preko "Twitter-a",
01:17
their kids' diapers on their iPhone.
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pelene svoje dece preko !iPhone-a".
01:19
They were making detailed journals
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Vodili su detaljne dnevnike
01:21
of their spending, their mood,
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svoje potrošnje, svog raspoloženja,
01:23
their symptoms, their treatments.
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svojih simptoma, svojih tretmana.
01:26
Now, we know some of the technological facts
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Znamo neke tehnološke činjenice
01:29
that are driving this change in our lifestyle --
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koje uvode te promjene u naš životni stil --
01:32
the uptake and diffusion of mobile devices,
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nastanak i difuzija mobilnih uređaja,
01:35
the exponential improvement in data storage
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eksponencijalna poboljšanja u pohranjivanju podataka
01:37
and data processing,
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i procesovanju podataka,
01:39
and the remarkable improvement in human biometric sensors.
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kao i neverovatna poboljšanja u biometričkim senzorima za ljude.
01:42
This little black dot there
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Mala crna točka ovde
01:44
is a 3D accelerometer.
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je 3D akcelerometar.
01:46
It tracks your movement through space.
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On prati vaše pokrete kroz prostor.
01:50
It is, as you can see, very small and also very cheap.
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On je, kao što možete videti, jako malen i takođe jako jeftin.
01:53
They're now down to well under a dollar a piece,
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Sada se prodaju ispod dolara po komadu
01:55
and they're going into all kinds of devices.
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i idu u razne vrste uređaja.
01:57
But what's interesting
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Ali ono što je zanimljivo
01:59
is the incredible detailed information that you can get
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je neverovatno detaljna informacija koju možete dobiti
02:02
from just one sensor like this.
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od samo jednog senzora poput ovoga.
02:05
This kind of sensor
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Ta vrsta senzora
02:07
is in the hit biometric device --
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je u biometričkom uređaju koji je hit --
02:09
among early adopters at the moment -- the Fitbit.
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među prvim usvojiteljima pokreta -- zove se "Fitbit".
02:12
This tracks your activity and also your sleep.
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On prati vašu aktivnost, ali i vaš san.
02:16
It has just that sensor in it.
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Ima samo jedan senzor u sebi.
02:18
You're probably familiar with the Nike+ system.
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Veerovatno ste upoznati s "Nike+" sistemom.
02:20
I just put it up because that little blue dot is the sensor.
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Stavio sam ovo jer je ove malena, plava tačka senzor.
02:24
It's really just a pressure sensor
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To je u stvari senzor pritiska
02:26
like the kind that's in a doorbell.
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poput onoga koji se nalazi u zvonu na vratima.
02:28
And Nike knows how to get
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I Nike zna kako da dobije
02:30
your pace and distance from just that sensor.
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vaše kretanje i udaljenost samo zahvaljujući tom senzoru.
02:33
This is the strap
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Ovo je pojas
02:36
that people use to transmit heart-rate data
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koji ljudi koriste kako bi poslali podatke o otkucajima srca
02:39
to their Nike+ system.
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svom "Nike+" sistemu.
02:41
This is a beautiful, new device
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To je prekrasan, novi uređaj
02:43
that gives you detailed sleep tracking data,
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koji vam daje detaljne podatke o snu,
02:46
not just whether you're asleep or awake, but also your phase of sleep --
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ne samo jeste li spavali ili bili budni, već i faze sna --
02:49
deep sleep, light sleep, REM sleep.
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duboki san, lagani san, REM san.
02:51
The sensor is just a little strip of metal in that headband there.
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Senzor je samo malena traka metala na pojasu.
02:54
The rest of it is the bedside console;
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Ostatak predstavlja konzola koja stoji pokraj kreveta.
02:57
just for reference, this is a sleep tracking system from just a few years ago --
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Za referencu, ovo je sistem za praćenje sna star samo
03:00
I mean, really until now.
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nekoliko godina -- mislim, relativno je nov.
03:03
And this is the sleep tracking system of today.
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A ovo je kako sistem za praćenje sna izgleda danas.
03:05
This just was presented
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Ovo je upravo predstavljeno
03:07
at a health care conference in D.C.
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na zdravstvenoj konferenciji u gradu Vašingtonu.
03:09
Most of what you see there is an asthma inhaler,
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Većina onoga što vidite predstavlja inhalator za astmu,
03:12
but the top is a very small GPS transceiver,
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ali na vrhu se nalazi mali GPS primopredajnik,
03:15
which gives you the date and location
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koji daje datum i lokaciju
03:18
of an asthma incident,
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astmatičnih incidenata,
03:20
giving you a new awareness
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dajući vam nove spoznaje
03:22
of your vulnerability
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ranjivosti
03:24
in relation to time and environmental factors.
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u odnosu na vreme i činitelje iz prirodne sredine.
03:28
Now, we know that new tools
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Sada znamo kako ti novi alati
03:31
are changing our sense of self in the world --
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mjenjaju naš osećaj sebe u svetu --
03:35
these tiny sensors that gather data in nature,
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ti mali senzori koji skupljaju podatke u prirodi,
03:38
the ubiquitous computing
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sveprisutno izračunavanje
03:40
that allows that data to be understood and used,
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koje nam omogućava da podatke razumemo i koristimo,
03:43
and of course the social networks
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i naravno društvene mreže
03:45
that allow people to collaborate and contribute.
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koje omogućavaju ljudima da sarađuju i doprinose.
03:50
But we think of these tools as pointing outward,
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Ali te alate razmišljamo kao te koji pokazuju prema vani,
03:54
as windows
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kao da su prozori,
03:56
and I'd just like to invite you to think of them
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a ja bih vas pozvao da o njima razmišljate
03:58
as also turning inward
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kako se okreću prema unutra
04:00
and becoming mirrors.
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i postaju ogledala.
04:02
So that when we think about using them
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Dakle, kada razmišljamo o njihovu korištenju
04:04
to get some systematic improvement,
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kako bi dobili neko sustavno poboljšanje,
04:06
we also think about how they can be useful for self-improvement,
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također razmišljajmo o tome kako mogu biti korisni za samo-poboljšanje,
04:09
for self-discovery, self-awareness, self-knowledge.
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samo-otkriće, samo-svesnost, samo-spoznaju.
04:13
Here's a biometric device:
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Evo biometričnog uređaja:
04:15
a pair of Apple Earbuds.
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par "Apple"-ovih slušalica.
04:17
Last year, Apple filed some patents
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Prošle godine, "Apple" je patentirao neke stvari
04:19
to get blood oxygenation,
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za dobijanje oksidacije krvi,
04:21
heart rate and body temperature via the Earbuds.
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otkucaja srca i temperature tela preko slušalica.
04:25
What is this for?
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Što će im to?
04:27
What should it be for?
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Zašto bi im to trebalo?
04:29
Some people will say it's for biometric security.
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Neki ljudi će reći kako je to za biometričku bezbednost.
04:31
Some people will say it's for public health research.
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Neki će ljudi reći kako je to za ispitivanja javnog zdravlja.
04:34
Some people will say it's for avant-garde marketing research.
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Neki ljudi će reći kako je to za avangardna marketinška istraživanja.
04:39
I'd like to tell you
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Ja bih vam želeo reći
04:41
that it's also for self-knowledge.
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kako je to i za samo-spoznaju.
04:43
And the self isn't the only thing; it's not even most things.
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A osoba nije jedina stvar; to nije ni većina stvari.
04:46
The self is just our operation center,
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Osoba je samo operativni centar,
04:49
our consciousness,
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naša svest,
04:52
our moral compass.
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naš moralni kompas.
04:55
So, if we want to act
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Ako želimo uticati
04:57
more effectively in the world,
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delotvornije na svet
04:59
we have to get to know ourselves better.
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trebamo spoznati sami sebe malo bolje.
05:01
Thank you.
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Hvala vam.
ABOUT THE SPEAKER
Gary Wolf - JournalistJournalist Gary Wolf spends his days in pursuit of the most fascinating things. As a contributing editor at Wired, he's written about technology, mushroom hunters, venture capitalists ...
Why you should listen
Gary Wolf is a contributing editor at Wired magazine, where he writes regularly about the culture of science and technology (as well as many other topics). He is also the co-founder, with Wired colleague Kevin Kelly, of The Quantified Self, a blog about "selfknowledge through numbers."
He was an early editor at Hotwired / Wired Digital, and helped push the technical and editorial limits of the early web. His books include Dumb Money: Adventures of a Day Trader (with Joey Anuff) and Wired: A Romance, and he’s working on a book called (for now) The Quantified Self.
Gary Wolf | Speaker | TED.com