TED@UPS
Jon Bowers: We should aim for perfection -- and stop fearing failure
Jon Bowers: Trebamo ciljati na savršenstvo - i prestati bojati se neuspjeha
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Ponekad nije dovoljno dati sve od sebe; kada situacija to zahtijeva, nekad moramo biti i savršeni. Za Jon Bowersa, koji vodi poduzeće za obuku profesionalnih dostavljača, ulozi su visoki - 100 ljudi umre svaki dan u SAD-u u automobilskim nesrećama - a on pokušava dostići savršenstvo, ili "spremnost učiniti ono što je teško, kako bi postigao ono što je ispravno." On nam objašnjava zašto bismo svi trebali biti jednako marljivi u težnji prema savršenstvu u svemu što radimo, čak i kada to znači neuspjeh na tom putu.
Jon Bowers - Perfection enthusiast
UPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities. Full bio
UPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities. Full bio
Double-click the English transcript below to play the video.
00:12
Have you ever heard of typosquatting?
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Jeste li ikada čuli za "typosquatting"?
00:15
Well, typosquatting
is where companies like Google
is where companies like Google
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Pa, typosquatting je
kada kompanije kao što je Google
kada kompanije kao što je Google
00:18
post advertisements on websites
that are commonly miskeyed,
that are commonly miskeyed,
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objavljuju oglase na stranicama
koje obično sadrže grešku prilikom unosa,
koje obično sadrže grešku prilikom unosa,
00:21
and then they sit back
and rake in millions
and rake in millions
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a oni se onda naslone i zarađuju milijune
00:23
banking on the fact that you're
visiting something like gmale.com
visiting something like gmale.com
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na temelju činjenice da vi
posjećujete stranice poput gmale.com
posjećujete stranice poput gmale.com
00:27
or mikerowesoft.com.
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ili mikerowesoft.com.
00:28
(Laughter)
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(Smijeh)
00:29
It just seems kind of silly, doesn't it?
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Zvuči pomalo smiješno, zar ne?
00:33
How about this?
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A što kažete na ovo?
00:35
On February 28, an engineer at Amazon
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28. veljače, inženjer u Amazonu
00:37
made a similar, seemingly small key error.
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napravio je sličnu, naizgled malu
tipkarsku grešku.
tipkarsku grešku.
00:40
Only I say seemingly small
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Samo ja kažem "naizgled" malu
00:41
because this one little typo
on Amazon's supercode
on Amazon's supercode
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jer je ova greškica
na Amazonovom superkôdu
na Amazonovom superkôdu
proizvela ogromno usporavanje interneta
00:44
produced a massive internet slowdown
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00:46
that cost the company
over 160 million dollars
over 160 million dollars
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koje je tvrtku koštalo
preko 160 milijuna dolara
preko 160 milijuna dolara
00:49
in the span of just four hours.
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u razmaku od samo 4 sata.
00:52
But this is actually really scary.
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No, to je zapravo vrlo zastrašujuće.
00:55
You see, recently, an employee
at the New England Compound,
at the New England Compound,
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Vidite, nedavno, jedan zaposlenik
u New England Compound-u,
u New England Compound-u,
00:57
which is a pharmaceutical manufacturer,
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što je farmaceutski proizvođač,
00:59
didn't clean a lab properly
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nije ispravno očistio laboratorij
01:01
and now 76 people have died
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i onda je 76 ljudi umrlo
01:04
and 700 more have contracted meningitis.
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i još 700 oboljelo od meningitisa.
01:06
I mean, these examples are crazy, right?
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Mislim, ti su primjeri
nevjerojatni, zar ne?
nevjerojatni, zar ne?
01:09
When did we come to live in a world
where these types of typos,
where these types of typos,
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Kada smo počeli živjeti u svijetu
gdje su ovakve pogreške,
gdje su ovakve pogreške,
česti propusti, taj daj-sve-od-sebe ili
stav dovoljno-dobar, postali prihvatljivi?
stav dovoljno-dobar, postali prihvatljivi?
01:12
common errors, this do-your-best attitude
or just good enough was acceptable?
or just good enough was acceptable?
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01:17
At some point, we've stopped
valuing perfection,
valuing perfection,
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U jednom trenu, prestali smo
cijeniti savršenstvo
cijeniti savršenstvo
01:20
and now, these are
the type of results that we get.
the type of results that we get.
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i sada dobivamo ovakve rezultate.
01:24
You see, I think that we
should all seek perfection,
should all seek perfection,
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Vidite, mislim da bismo mi svi
trebali težiti savršenstvu,
trebali težiti savršenstvu,
01:27
all the time,
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neprestano,
01:29
and I think we need to get to it quick.
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i mislim da to moramo ostvariti brzo.
01:31
You see, I run a training facility
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Vidite, ja vodim tvrtku za obuku
01:33
where I'm responsible for the education
of professional delivery drivers,
of professional delivery drivers,
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u kojoj sam odgovoran za edukaciju
profesionalnih dostavljača
profesionalnih dostavljača
01:37
and in my line of work,
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i u mom poslu
01:38
we have a unique understanding
of the cost of failure,
of the cost of failure,
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postoji jedinstveno shvaćanje
troška neuspjeha,
troška neuspjeha,
01:41
the cost of just 99 percent,
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troška od 99%,
01:43
because in the world
of professional driving,
of professional driving,
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jer u svijetu profesionalnih vožnji,
01:46
just 99 percent of the job
means somebody dies.
means somebody dies.
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samo 99% odrađenog znači
da će netko umrijeti.
da će netko umrijeti.
01:49
Look, a hundred people die every day
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Gledajte, stotinu ljudi umire svaki dan
01:52
due to vehicular crashes.
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zbog sudara vozila.
01:54
Think about that for a second.
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Razmislite na sekundu o tome.
01:55
That's like the equivalent
of four commercial airliners
of four commercial airliners
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To je jednako kao da se
četiri putnička aviona
četiri putnička aviona
sruše svaki tjedan,
01:58
crashing every week,
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ali mi se ipak ne možemo uvjeriti
da savršeno pazimo za volanom.
da savršeno pazimo za volanom.
01:59
yet we still can't convince ourselves
to pay perfect attention behind the wheel.
to pay perfect attention behind the wheel.
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02:03
So I teach my drivers to value perfection.
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Zato učim svoje vozače
da cijene savršenstvo.
da cijene savršenstvo.
02:06
It's why I have them memorize
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Tražim od njih da znaju napamet
02:08
our 131-word defensive driving program
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naš program obrambene vožnje od 131 riječi
02:11
perfectly,
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savršeno,
02:12
and then I have them rewrite it.
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a zatim da ga napišu.
02:14
One wrong word, one misspelled word,
one missing comma, it's a failed test.
one missing comma, it's a failed test.
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Jedna kriva riječ, krivo napisana riječ,
zarez koji nedostaje - padaju na testu.
zarez koji nedostaje - padaju na testu.
02:18
It's why I do uniform inspections daily.
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Zato provjeravam uniforme svaki dan.
02:21
Undershirts are white or brown only,
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Potkošulje su bijele ili smeđe,
02:23
shoes are black or brown polished leather
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cipele su od sjajne crne ili smeđe kože
02:25
and frankly, don't come to my class
wrinkled and expect me to let you stay.
wrinkled and expect me to let you stay.
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i iskreno, nemojte doći na moj sat
izgužvani i očekivati da to dopustim.
izgužvani i očekivati da to dopustim.
02:28
It's why I insist
that my drivers are on time.
that my drivers are on time.
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Zato insistiram da su moji vozači točni.
02:31
Don't be late, not to class,
not to break, not to lunch.
not to break, not to lunch.
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Nemojte kasniti, ni na sat,
ni na pauzu, ni na ručak.
ni na pauzu, ni na ručak.
02:34
When you're supposed
to be somewhere, be there.
to be somewhere, be there.
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Ako trebate negdje biti
tada i tada, budite tamo.
tada i tada, budite tamo.
02:37
You see, I do this
so that my students understand
so that my students understand
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Vidite, radim ovo
kako bi moji učenici razumjeli
kako bi moji učenici razumjeli
02:40
that when I'm training them
to drive a car and I say,
to drive a car and I say,
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da kada ih treniram da voze auto i kažem,
02:43
"Clear every intersection,"
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"Očistite svako križanje,"
02:45
they understand that I mean
every traffic signal, every cross street,
every traffic signal, every cross street,
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znaju da mislim na svaki prometni znak,
svaku poprečnu ulicu,
svaku poprečnu ulicu,
02:49
every side street, every parking lot,
every dirt road, every crosswalk,
every dirt road, every crosswalk,
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svaku sporednu ulicu, svako parkiralište,
svaku prljavu cestu, svaku zebru,
svaku prljavu cestu, svaku zebru,
02:53
every intersection without fail.
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svako križanje bez greške.
02:56
Now, new students will often ask me
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I sad, novi studenti često me pitaju
02:59
why my class is so difficult,
strict, or uniform,
strict, or uniform,
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zašto je moj tečaj toliko težak,
strog, ili jednoličan,
strog, ili jednoličan,
03:03
and the answer is simple.
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a odgovor je jednostavan.
03:04
You see, perfectionism is an attitude
developed in the small things
developed in the small things
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Vidite, perfekcionizam je stav
koji se stekne s malim stvarima
koji se stekne s malim stvarima
03:08
and then applied to the larger job.
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i onda implementira u veći posao.
Zapravo, ako ne možete
male stvari napraviti dobro,
male stvari napraviti dobro,
03:10
So basically, if you can't
get the little things right,
get the little things right,
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nećete uspjeti kad se bude računalo,
03:12
you're going to fail when it counts,
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a kada vozite auto, to se računa.
03:14
and when you're driving a car, it counts.
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Auto koji vozi 88 km/h
03:16
A car traveling at 55 miles an hour
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03:18
covers the length
of an American football field
of an American football field
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pređe dužinu igrališta američkog nogometa
u samo 4,5 sekunde,
03:20
in just under four and a half seconds,
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03:23
but just so happens to be
the same amount of time
the same amount of time
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i ispada da je baš toliko vremena potrebno
03:25
it takes the average person
to check a text message.
to check a text message.
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prosječnoj osobi da provjeri sms poruke.
Zato svojim vozačima
ne dozvoljavam da gube fokus
ne dozvoljavam da gube fokus
03:27
So I don't allow my drivers to lose focus,
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03:30
and I don't accept anything less
than perfection out of them.
than perfection out of them.
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i od njih ne prihvaćam
ništa manje od savršenstva.
ništa manje od savršenstva.
03:33
And you know what?
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I znate što?
03:34
I'm tired of everybody else
accepting 99 percent as good enough.
accepting 99 percent as good enough.
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Umoran sam od toga da svi drugi
prihvaćaju 99% kao dovoljno dobro.
prihvaćaju 99% kao dovoljno dobro.
03:37
I mean, being less than perfect
has real consequences, doesn't it?
has real consequences, doesn't it?
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Mislim, biti lošiji od savršenog
ima stvarne posljedice, zar ne?
ima stvarne posljedice, zar ne?
03:41
Think about it.
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Razmislite o tome.
03:42
If the makers of our credit cards
were only 99.9 percent effective,
were only 99.9 percent effective,
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Kad bi proizvođači naših kreditnih kartica
bili samo 99,9% učinkoviti,
bili samo 99,9% učinkoviti,
03:47
there would be over a million cards
in circulation today
in circulation today
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danas bi u svijetu bilo u opticaju
preko milijun kartica
preko milijun kartica
03:50
that had the wrong information
on the magnetic strip on the back.
on the magnetic strip on the back.
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s krivom informacijom na
magnetnoj traci sa stražnje strane.
magnetnoj traci sa stražnje strane.
03:53
Or, if the Webster's Dictionary
was only 99.9 percent accurate,
was only 99.9 percent accurate,
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Ili, kada bi Websterov rječnik
bio samo 99,9 posto točan,
bio samo 99,9 posto točan,
03:57
it would have 470 misspelled words in it.
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sadržavao bi 470
pogrešno napisanih riječi.
pogrešno napisanih riječi.
04:01
How about this?
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Što kažete na ovo?
04:02
If our doctors were
only 99.9 percent correct,
only 99.9 percent correct,
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Kada bi naši liječnici
bili samo 99,9 posto u pravu,
bili samo 99,9 posto u pravu,
04:05
then every year, 4,453,000 prescriptions
would be written incorrectly,
would be written incorrectly,
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tada bi svake godine, 4 453 000 recepata
bilo napisano pogrešno
bilo napisano pogrešno
04:11
and probably even scarier,
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i vjerojatno još strašnije,
04:12
11 newborns would be given
to the wrong parents every day
to the wrong parents every day
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11 novorođenčadi bi bilo predano
krivim roditeljima svaki dan
krivim roditeljima svaki dan
04:15
in the United States.
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u Sjedinjenim Državama.
04:17
(Laughter)
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(Smijeh)
04:19
And those are just the odds, thank you.
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To su samo izgledi, hvala vam.
04:21
(Laughter)
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(Smijeh)
04:22
The reality is that the US government
crashed a 1.4-billion-dollar aircraft
crashed a 1.4-billion-dollar aircraft
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Stvarnost je da je američka vlada srušila
zrakoplov vrijedan 1,4 milijarde dolara
zrakoplov vrijedan 1,4 milijarde dolara
04:27
because the maintenance crew
only did 99 percent of their job.
only did 99 percent of their job.
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jer je tim za održavanje
odradio samo 99 posto svog posla.
odradio samo 99 posto svog posla.
04:31
Someone forgot to check a sensor.
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Netko je zaboravio provjeriti senzor.
04:33
The reality is
that 16 people are now dead,
that 16 people are now dead,
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Realnost je da je 16 ljudi sada mrtvo,
04:36
180 have now been injured,
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180 je ozlijeđeno
04:38
and 34 million cars are being recalled
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i 34 milijuna automobila je opozvano
04:41
because the producers of a car airbag
produced and distributed a product
produced and distributed a product
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jer su proizvođači zračnih jastuka
proizveli i distribuirali proizvod
proizveli i distribuirali proizvod
04:45
that they thought was,
you know, good enough.
you know, good enough.
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za koji su mislili da je,
znate, dovoljno dobar.
znate, dovoljno dobar.
04:49
The reality is that medical errors
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Realnost je da su liječničke pogreške
04:50
are now the third leading cause
of death in America.
of death in America.
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trenutno treći najveći uzrok
smrti u Americi.
smrti u Americi.
04:53
250,000 people die each year
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250 000 ljudi umre svake godine
04:55
because somebody who probably thought
they were doing their job good enough
they were doing their job good enough
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jer je netko tko je vjerojatno mislio
da radi svoj posao dovoljno dobro,
da radi svoj posao dovoljno dobro,
04:59
messed up.
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pogriješio.
05:01
And you don't believe me?
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A vi meni ne vjerujete?
05:02
Well, I can certainly understand why.
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Pa, razumijem i zašto.
05:04
You see, it's hard for us
to believe anything these days
to believe anything these days
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Vidite, danas nam je teško
vjerovati u bilo što,
vjerovati u bilo što,
kada je manje od pola
onoga što mediji kažu
onoga što mediji kažu
05:07
when less than 50 percent
of what news pundits say
of what news pundits say
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utemeljeno na činjenicama.
05:09
is actually grounded in fact.
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05:10
(Laughter)
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(Smijeh)
05:12
So it comes down to this:
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Sve se svodi na ovo:
05:14
trying our best is not good enough.
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davati sve od sebe nije dovoljno dobro.
05:18
So how do we change?
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Pa kako da se promijenimo?
05:21
We seek perfection
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Zahtjevanjem savršenstva
05:23
and settle for nothing less.
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i ne pristajanjem na ništa manje.
05:25
Now, I know. I need
to give you a minute on that,
to give you a minute on that,
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Dobro, znam. Sada vam trebam dati minutu,
05:27
because I know what you've been told.
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jer znam što vam je rečeno.
05:29
It probably goes something like,
perfection is impossible for humans,
perfection is impossible for humans,
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Nešto kao, ljudi ne mogu
postići savršenstvo
postići savršenstvo
05:33
so therefore, seeking perfection
will not only ruin your self-esteem
will not only ruin your self-esteem
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pa stoga vam traženje savršenstva
neće samo uništiti samopouzdanje,
neće samo uništiti samopouzdanje,
05:36
but it will render you a failure.
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nego i biti vaš neuspjeh.
05:38
But there's the irony.
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Ali u tome i jest ironija.
05:40
See, today we're all so afraid
of that word failure,
of that word failure,
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Vidite, danas se toliko bojimo
te riječi neuspjeh,
te riječi neuspjeh,
05:42
but the truth is, we need to fail.
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a zapravo, trebamo pogriješiti.
05:44
Failure is a natural stepping stone
towards perfection,
towards perfection,
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Neuspjeh je prirodna odskočna daska
prema savršenstvu,
prema savršenstvu,
05:48
but at some point, because we became
so afraid of that idea of failure
so afraid of that idea of failure
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ali u jednom trenu, zbog našeg
velikog straha od neuspjeha
velikog straha od neuspjeha
05:52
and so afraid of that idea of perfection,
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i straha od same ideje savršenstva,
05:55
we dismissed it because of what might
happen to our egos when we fall short.
happen to our egos when we fall short.
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to smo odbacili jer se bojimo
što bi se tada moglo dogoditi našem egu.
što bi se tada moglo dogoditi našem egu.
05:59
I mean, do you really think
that failure's going to ruin you?
that failure's going to ruin you?
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Mislim, mislite li zaista
da će vas neuspjeh uništiti?
da će vas neuspjeh uništiti?
06:02
Or is that just the easy answer
that gets us slow websites,
that gets us slow websites,
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Ili je to samo izgovor
koji nas je doveo do sporih web stranica,
koji nas je doveo do sporih web stranica,
06:05
scary healthcare and dangerous roads?
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zastrašujućeg zdravstva i opasnih cesta?
06:07
I mean, are you ready to make
perfection the bad guy in all this?
perfection the bad guy in all this?
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Mislim, jeste li spremni
da okrivite savršenstvo u svemu ovome?
da okrivite savršenstvo u svemu ovome?
06:12
Look, failure and imperfection
are basically the same thing.
are basically the same thing.
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Gledajte, neuspjeh i nesavršenstvo
zapravo su ista stvar.
zapravo su ista stvar.
06:15
We all know that imperfection
exists all around us.
exists all around us.
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Svi mi znamo da je nesavršenstvo
svugdje oko nas.
svugdje oko nas.
06:17
Nothing and nobody is perfect.
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Ništa i nitko nije savršen.
06:20
But at some point, because it was
too difficult or too painful,
too difficult or too painful,
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Ali u jednom trenu,
bilo je preteško ili prebolno
bilo je preteško ili prebolno
06:23
we decided to dismiss
our natural ability to deal with failure
our natural ability to deal with failure
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pa smo odlučili odbaciti
prirodnu sposobnost nošenja s neuspjehom
prirodnu sposobnost nošenja s neuspjehom
06:26
and replace it with
a lower acceptance level.
a lower acceptance level.
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i zamijeniti je nižim standardima.
06:29
And now we're all forced to sit back
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I sad smo svi prisiljeni opustiti se
06:30
and just accept this new norm
or good-enough attitude
or good-enough attitude
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i jednostavno prihvatiti ovaj novi oblik
ili stav dovoljno-dobro
ili stav dovoljno-dobro
06:34
and the results that come with it.
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te rezultate koje to donosi.
06:39
So even with all that said,
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I unatoč svemu rečenom,
06:42
people will still tell me, you know,
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ljudi će opet reći, znate,
06:45
"Didn't the medical staff,
the maintenance crew, the engineer,
the maintenance crew, the engineer,
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"Nije li liječničko osoblje,
tim za održavanje, inžinjer,
tim za održavanje, inžinjer,
nisu li dali sve od sebe
i nije li to dovoljno dobro?"
i nije li to dovoljno dobro?"
06:48
didn't they try their best,
and isn't that good enough?"
and isn't that good enough?"
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Pa, iskreno, ne za mene
i definitivno ne u ovim primjerima.
i definitivno ne u ovim primjerima.
06:50
Well, truthfully, not for me
and especially not in these examples.
and especially not in these examples.
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06:54
Yeah, but, you know, trying
to be perfect is so stressful, right?
to be perfect is so stressful, right?
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Da, ali, znate, pokušavati
biti savršen je tako stresno, zar ne?
biti savršen je tako stresno, zar ne?
I, znate, Oprah je o tome govorila,
sveučilišta to proučavaju,
sveučilišta to proučavaju,
06:58
And, you know, Oprah talked about it,
universities study it,
universities study it,
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07:01
I bet your high school counselor
even warned you about it.
even warned you about it.
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sigurno vas je i
školski savjetnik upozorio na to.
školski savjetnik upozorio na to.
Stres je loš za nas, zar ne?
07:04
Stress is bad for us, isn't it?
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07:05
Well, maybe,
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Pa, možda,
07:07
but to say that seeking
perfection is too stressful
perfection is too stressful
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no reći da je samo
traženje savršenstva prestresno,
traženje savršenstva prestresno,
07:09
is like saying that exercise
is too exhausting.
is too exhausting.
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isto je kao reći da je vježbanje
previše iscrpljujuće.
previše iscrpljujuće.
07:12
In both cases, if you want the results,
you've got to endure the pain.
you've got to endure the pain.
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U oba slučaja, ako želite rezultate,
morate podnijeti bol.
morate podnijeti bol.
07:16
So truthfully, saying that
seeking perfection is too stressful
seeking perfection is too stressful
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Pa iskreno, reći da je
traženje savršenstva prestresno,
traženje savršenstva prestresno,
07:19
is just an excuse to be lazy.
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samo je isprika za lijenost.
07:21
But here's the really scary part.
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Ali ovo je najstrašniji dio.
07:23
Today, doctors, therapists
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Danas, liječnici, terapeuti
07:26
and the nearly 10-billion-
dollar-a-year self-help industry
dollar-a-year self-help industry
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i industrija za samopomoć
vrijedna skoro 10 mlrd. dolara godišnje,
vrijedna skoro 10 mlrd. dolara godišnje,
07:29
are all advocating
against the idea of perfection
against the idea of perfection
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zalažu se protiv ideje savršenstva
07:32
under this guise that somehow
not trying to be perfect
not trying to be perfect
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pretvarajući se da će,
ako ne pokušavate biti savršeni,
ako ne pokušavate biti savršeni,
07:35
will save your self-esteem
and protect your ego.
and protect your ego.
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to spasiti vaše samopouzdanje
i zaštititi vaš ego.
i zaštititi vaš ego.
07:38
But, see, it's not working,
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Ali, vidite, to ne funkcionira,
07:39
because the self-help industry today
has a higher recidivism rate
has a higher recidivism rate
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industrija za samopomoć
danas ima veću stopu recidivizma
danas ima veću stopu recidivizma
07:43
because it's more focused on teaching you
how to accept being a failure
how to accept being a failure
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zato što je fokusiranija na učenje vas
da prihvatite neuspjeh
da prihvatite neuspjeh
i snizite svoje standarde,
07:46
and lower your acceptance level
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nego na poticanje da budete savršeni.
07:48
than it is about
pushing you to be perfect.
pushing you to be perfect.
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07:50
See, these doctors,
therapists and self-help gurus
therapists and self-help gurus
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Vidite, ti liječnici,
terapeuti i gurui za samopomoć,
terapeuti i gurui za samopomoć,
07:55
are all focused on a symptom
and not the illness.
and not the illness.
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svi su oni fokusirani
na simptome, a ne na bolest.
na simptome, a ne na bolest.
07:58
The true illness in our society today
is our unwillingness to confront failure.
is our unwillingness to confront failure.
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Prava bolest današnjeg društva
je odbijanje suočavanja s neuspjehom.
je odbijanje suočavanja s neuspjehom.
Vidite, radije ćemo se
zadovoljiti našim trudom,
zadovoljiti našim trudom,
08:02
See, we're more comfortable
resting on our efforts
resting on our efforts
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nego se fokusirati na rezultate.
08:05
than we are with focusing on our results.
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08:07
Like at Dublin Jerome High School in Ohio,
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Kao u srednjoj školi Dublin Jerome u Ohiu,
08:10
where they name 30 percent
of a graduating class valedictorian.
of a graduating class valedictorian.
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gdje je 30 posto maturanata
proglašeno najboljima.
proglašeno najboljima.
08:14
I mean, come on, right?
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Mislim, zbilja?
08:16
Somebody had the highest GPA.
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Netko je morao imati najviši prosjek.
08:18
I guarantee you it wasn't a 72-way tie.
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Garantiram da njih 72 nije izjednačeno.
08:20
(Laughter)
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(Smijeh)
08:21
But, see, we're more comfortable
offering up an equal outcome
offering up an equal outcome
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Ali, vidite, radije ćemo ponuditi
jednak rezultat svima,
jednak rezultat svima,
nego se suočiti s neuspjehom,
gubitnikom ili ispodprosječnom osobom.
gubitnikom ili ispodprosječnom osobom.
08:24
than we are with confronting the failure,
the loser or the underachiever.
the loser or the underachiever.
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I tako svi dobiju nagradu, svi napreduju,
08:28
And when everybody gets a prize,
everybody advances,
everybody advances,
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ili svi dobiju povišicu
unatoč rezultatima,
unatoč rezultatima,
08:30
or everybody gets a pay raise
despite results,
despite results,
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08:32
the perfectionist in all of us
is left to wonder,
is left to wonder,
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a perfekcionist u svima nama
se i dalje pita,
se i dalje pita,
08:35
what do I have to do to get better?
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što trebam učiniti da budem bolji?
08:37
How do I raise above the crowd?
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Kako da se istaknem u gomili?
08:39
And see, if we continue
to cultivate this culture,
to cultivate this culture,
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Vidite, nastavimo li njegovati
ovakvu kulturu,
ovakvu kulturu,
08:42
where nobody fails
or nobody is told that they will fail,
or nobody is told that they will fail,
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u kojoj nitko ne griješi
ili nikome nije rečeno da neće uspjeti,
ili nikome nije rečeno da neće uspjeti,
08:46
then nobody's going to reach
their potential, either.
their potential, either.
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nitko ni neće ostvariti svoj potencijal.
08:48
Failure and loss
are necessary for success.
are necessary for success.
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Neuspjeh i gubitak su nužni za uspjeh.
08:52
It's the acceptance of failure that's not.
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Ono što nije jest prihvaćanje neuspjeha.
08:55
Michelangelo is credited with saying
that the greatest danger for most of us
that the greatest danger for most of us
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Michelangelo je poznat po izreci
da najveća opasnost za većinu nas
da najveća opasnost za većinu nas
nije to što ciljamo previsoko
i onda promašimo,
i onda promašimo,
08:59
is not that our aim
is too high and we miss it,
is too high and we miss it,
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09:01
but it's too low and we reach it.
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nego to što ciljamo prenisko
i uspijemo to doseći.
i uspijemo to doseći.
09:03
Failure should be a motivating force,
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Neuspjeh bi trebao biti motivacija,
09:05
not some type of pathetic
excuse to give up.
excuse to give up.
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a ne nekakva jadna izlika da odustanemo.
09:08
So I have an idea.
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I zato imam ideju.
09:11
Instead of defining perfectionism
as a destructive intolerance for failure,
as a destructive intolerance for failure,
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Umjesto definiranja perfekcionizma
kao destruktivne netolerancije neuspjeha,
kao destruktivne netolerancije neuspjeha,
09:16
why don't we try
giving it a new definition?
giving it a new definition?
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zašto ga ne pokušamo drugačije definirati?
09:18
Why don't we try defining perfectionism
as a willingness to do what is difficult
as a willingness to do what is difficult
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Zašto ne definiramo perfekcionizam
kao volju za učiniti nešto teško
kao volju za učiniti nešto teško
09:22
to achieve what is right?
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kako bismo postigli ono ispravno?
09:25
You see, then we can agree
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Vidite, tada se možemo složiti
09:26
that failure is a good thing
in our quest for perfection,
in our quest for perfection,
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da je neuspjeh dobar
u našem traganju za savršenstvom
u našem traganju za savršenstvom
09:29
and when we seek perfection
without fear of failure,
without fear of failure,
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i kada stremimo savršenstvu
bez straha od neuspjeha,
bez straha od neuspjeha,
09:31
just think about what we can accomplish.
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pomislite samo što možemo ostvariti.
09:33
Like NBA superstar Steph Curry:
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Kao NBA zvijezda Steph Curry:
09:37
he hit 77 three-point shots in a row.
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pogodio je 77 trica u nizu.
09:40
Think about that.
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Razmislite o tome.
09:41
The guy was able to accurately deliver
a nine-and-a-half inch ball
a nine-and-a-half inch ball
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Tip je uspio precizno baciti
loptu od 24 cm
loptu od 24 cm
09:44
through an 18-inch rim
that's suspended 10 feet in the air
that's suspended 10 feet in the air
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kroz obruč od 46 cm,
koji se nalazi na visini od 3 m
koji se nalazi na visini od 3 m
09:47
from nearly 24 feet away
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s udaljenosti od 7,3 m
09:49
almost 80 times without failure.
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skoro 80 puta bez promašaja.
09:52
Or like the computer programmers
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Ili računalni programeri
09:55
at the aerospace giant Lockheed Martin,
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diva zrakoplovne industrije
Lockheed Martin,
Lockheed Martin,
09:58
who have now written a program
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koji su sada napisali program
10:00
that uses 420,000 lines
of near-flawless code
of near-flawless code
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od 420 000 redova gotovo savršenog kôda,
10:03
to control every aspect of igniting
four million pounds of rocket fuel
four million pounds of rocket fuel
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koji kontrolira svaki aspekt paljenja
raketnog goriva od gotovo 2 mil. kg
raketnog goriva od gotovo 2 mil. kg
10:07
and putting a 120-ton
spaceship into orbit.
spaceship into orbit.
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i šalje svemirski brod
težak 120 t u orbitu.
težak 120 t u orbitu.
10:10
Or maybe like the researchers
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Ili kao istraživači
10:12
at the Children's Mercy Hospital
in Kansas City, Missouri,
in Kansas City, Missouri,
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u bolnici Children's Mercy
u Kansasu, u Missouriju,
u Kansasu, u Missouriju,
10:15
who have now developed a device
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koji su razvili uređaj
10:17
that can complete human
genome coding in just 26 hours.
genome coding in just 26 hours.
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koji može završiti kodiranje
ljudskog genoma u samo 26 sati.
ljudskog genoma u samo 26 sati.
10:21
So this device is able
to diagnose genetic diseases
to diagnose genetic diseases
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Taj uređaj time može
dijagnosticirati genetske bolesti
dijagnosticirati genetske bolesti
10:24
in babies and newborns sooner,
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kod beba i novorođenčadi ranije,
10:27
giving doctors an opportunity
to start treatments earlier
to start treatments earlier
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što liječnicima daje priliku
da počnu ranije s liječenjem
da počnu ranije s liječenjem
10:30
and potentially save the baby's life.
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i potencijalno spase bebin život.
10:32
See, that's what happens
when we seek perfection.
when we seek perfection.
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Vidite, to se događa
kada stremimo savršenstvu.
kada stremimo savršenstvu.
10:35
So maybe we should be
more like the professional athlete,
more like the professional athlete,
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I možda bismo trebali biti više kao
profesionalni sportaši,
profesionalni sportaši,
10:38
or we should be more like
that tireless programmer,
that tireless programmer,
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ili kao taj neumorni programer,
10:40
or like that passionate researcher.
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ili kao onaj strastveni istraživač.
10:42
Then we could stop fearing failure
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Tad se možemo prestati bojati neuspjeha
10:44
and we could stop living in a world
filled with the consequences
filled with the consequences
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i prestati živjeti u svijetu
punom posljedica
punom posljedica
10:47
of good enough.
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zbog dovoljno dobrog.
10:48
Thank you.
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Hvala vam.
10:49
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Jon Bowers - Perfection enthusiastUPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities.
Why you should listen
Through a combination of 3D computer simulations, hands-on learning and traditional classroom teaching, Jon Bowers helps ensure that the millions of miles UPSers drive every year are driven safely. His 15 years of UPS logistics operations experience and a lifetime of lessons have led him to believe in the power of perusing perfection and the dangers of accepting failure. Bowers's role at UPS has convinced him of the value of quality training and high expectations.
Jon Bowers | Speaker | TED.com