TED@UPS
Jon Bowers: We should aim for perfection -- and stop fearing failure
Džon Bauers (Jon Bowers): Treba da težimo ka savršenstvu i da prestanemo da se bojimo neuspeha
Filmed:
Readability: 4.3
1,730,649 views
Ponekad raditi najbolje što možemo nije dovoljno dobro. Kada situacija to zahteva, morate biti savršeni. Za Džona Bauersa, koji upravlja centrom za obuku profesionalnih vozača za dostavu, ulog je velik - sto ljudi dnevno gine u saobraćajnim nesrećama u Sjedinjenim Državama, a on pokušava da postigne savršenstvo, to jest „spremnost da se uradi ono što je teško da bi se postiglo ono što je dobro“. On objašnjava zašto svi treba da budemo podjednako predani težnji ka savršenstvu u svemu što radimo, čak i ako to podrazumeva neuspehe na putu ka tome.
Jon Bowers - Perfection enthusiast
UPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities. Full bio
UPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities. Full bio
Double-click the English transcript below to play the video.
00:12
Have you ever heard of typosquatting?
0
809
2407
Da li ste ikada čuli za
„lažno preusmeravanje“?
„lažno preusmeravanje“?
00:15
Well, typosquatting
is where companies like Google
is where companies like Google
1
3240
2736
Lažno preusmeravanje
je kada kompanije kao što je Gugl
je kada kompanije kao što je Gugl
00:18
post advertisements on websites
that are commonly miskeyed,
that are commonly miskeyed,
2
6000
3456
postavljaju reklame na veb-sajtovima
čije adrese često pogrešno otkucamo,
čije adrese često pogrešno otkucamo,
00:21
and then they sit back
and rake in millions
and rake in millions
3
9480
2096
a koje se tada zavale i zgrću milione
00:23
banking on the fact that you're
visiting something like gmale.com
visiting something like gmale.com
4
11600
3496
zbog toga što posećujete veb-sajt
kao što je gmale.com ili mikerowesoft.com.
00:27
or mikerowesoft.com.
5
15120
1576
00:28
(Laughter)
6
16720
1016
(Smeh)
00:29
It just seems kind of silly, doesn't it?
7
17760
1920
Zvuči baš šašavo, zar ne?
00:33
How about this?
8
21520
1456
Šta mislite o ovome?
00:35
On February 28, an engineer at Amazon
9
23000
2376
Dana 28. februara inženjer u Amazonu
00:37
made a similar, seemingly small key error.
10
25400
2656
napravio je sličnu, naizgled malu
grešku pri kucanju.
grešku pri kucanju.
00:40
Only I say seemingly small
11
28080
1496
Međutim, kažem „naizgled malu“
00:41
because this one little typo
on Amazon's supercode
on Amazon's supercode
12
29600
3056
jer je ova jedna mala greška u kucanju
na Amazonovom superkodu
na Amazonovom superkodu
00:44
produced a massive internet slowdown
13
32680
1736
dovela do ogromnog usporavanja interneta
00:46
that cost the company
over 160 million dollars
over 160 million dollars
14
34440
3016
koje je kompaniju koštalo
preko 160 miliona dolara
preko 160 miliona dolara
00:49
in the span of just four hours.
15
37480
1840
u periodu od samo četiri sata.
00:52
But this is actually really scary.
16
40360
2080
Ipak, ovo je, zapravo, veoma zastrašujuće.
00:55
You see, recently, an employee
at the New England Compound,
at the New England Compound,
17
43040
2816
Vidite, nedavno se desilo
da radnik farmaceutske kompanije
da radnik farmaceutske kompanije
00:57
which is a pharmaceutical manufacturer,
18
45880
1936
Nju Ingland Kompaund
00:59
didn't clean a lab properly
19
47840
1696
nije propisno očistio laboratoriju
01:01
and now 76 people have died
20
49560
2456
i sada je 76 ljudi umrlo
01:04
and 700 more have contracted meningitis.
21
52040
2776
i još 700 je zaraženo meningitisom.
01:06
I mean, these examples are crazy, right?
22
54840
3096
Ovi primeri su sumanuti, zar ne?
01:09
When did we come to live in a world
where these types of typos,
where these types of typos,
23
57960
2976
Kada smo počeli da živimo u svetu
gde su greške u kucanju,
gde su greške u kucanju,
uobičajene greške,
stav „uradi najbolje što možeš“
stav „uradi najbolje što možeš“
01:12
common errors, this do-your-best attitude
or just good enough was acceptable?
or just good enough was acceptable?
24
60960
3620
ili „uradi dovoljno dobro“
postali prihvatljivi?
postali prihvatljivi?
01:17
At some point, we've stopped
valuing perfection,
valuing perfection,
25
65319
3337
U nekom trenutku smo prestali
da vrednujemo savršenstvo,
da vrednujemo savršenstvo,
01:20
and now, these are
the type of results that we get.
the type of results that we get.
26
68680
2560
a ovo su sada posledice koje dobijamo.
01:24
You see, I think that we
should all seek perfection,
should all seek perfection,
27
72040
3576
Mislim da svi treba da težimo savršenstvu
01:27
all the time,
28
75640
1456
sve vreme
01:29
and I think we need to get to it quick.
29
77120
1960
i mislim da treba brzo
da stignemo do njega.
da stignemo do njega.
01:31
You see, I run a training facility
30
79840
1656
Upravljam centrom za obuku
01:33
where I'm responsible for the education
of professional delivery drivers,
of professional delivery drivers,
31
81520
3456
u kojem sam odgovoran za obuku
profesionalnih vozača za dostavu,
profesionalnih vozača za dostavu,
01:37
and in my line of work,
32
85000
1256
a u mojoj profesiji
01:38
we have a unique understanding
of the cost of failure,
of the cost of failure,
33
86280
3096
imamo jedinstven pogled na cenu neuspeha,
01:41
the cost of just 99 percent,
34
89400
1880
cenu davanja samo 99 posto,
01:43
because in the world
of professional driving,
of professional driving,
35
91880
2136
jer u svetu profesionalnih vozača
01:46
just 99 percent of the job
means somebody dies.
means somebody dies.
36
94040
2840
obavljanje samo 99 posto posla
znači da će neko umreti.
znači da će neko umreti.
01:49
Look, a hundred people die every day
37
97640
2616
Sto ljudi umre svakog dana
u sudarima u saobraćaju.
u sudarima u saobraćaju.
01:52
due to vehicular crashes.
38
100280
1240
01:54
Think about that for a second.
39
102080
1736
Razmislite o tome na trenutak.
01:55
That's like the equivalent
of four commercial airliners
of four commercial airliners
40
103840
2616
To je isto kao da se
četiri putnička aviona
četiri putnička aviona
sruše svake nedelje,
01:58
crashing every week,
41
106480
1256
ali ipak još uvek ne možemo ubediti sebe
da budemo skroz koncentrisani iza volana.
da budemo skroz koncentrisani iza volana.
01:59
yet we still can't convince ourselves
to pay perfect attention behind the wheel.
to pay perfect attention behind the wheel.
42
107760
3816
02:03
So I teach my drivers to value perfection.
43
111600
3096
Stoga učim moje vozače
da vrednuju savršenstvo.
da vrednuju savršenstvo.
02:06
It's why I have them memorize
44
114720
1616
Zbog toga ih teram da bez greške zapamte
naš program odbrambene vožnje od 131 reči
naš program odbrambene vožnje od 131 reči
02:08
our 131-word defensive driving program
45
116360
3096
02:11
perfectly,
46
119480
1216
i onda ih teram da ga prepišu.
02:12
and then I have them rewrite it.
47
120720
1576
02:14
One wrong word, one misspelled word,
one missing comma, it's a failed test.
one missing comma, it's a failed test.
48
122320
3960
Jedna pogrešna reč, pogrešno napisana reč,
jedan izostavljen zarez i pali su test.
jedan izostavljen zarez i pali su test.
02:18
It's why I do uniform inspections daily.
49
126960
2456
Zato kontrolišem uniforme svaki dan.
02:21
Undershirts are white or brown only,
50
129440
1736
Potkošulje su jedino bele ili braon,
02:23
shoes are black or brown polished leather
51
131200
2056
cipele su izglancane
i od crne ili braon kože,
i od crne ili braon kože,
02:25
and frankly, don't come to my class
wrinkled and expect me to let you stay.
wrinkled and expect me to let you stay.
52
133280
3576
pa nemojte doći izgužvani na čas
i očekivati da ćete moći da ostanete.
i očekivati da ćete moći da ostanete.
02:28
It's why I insist
that my drivers are on time.
that my drivers are on time.
53
136880
2696
Zato insistiram da moji vozači budu tačni.
02:31
Don't be late, not to class,
not to break, not to lunch.
not to break, not to lunch.
54
139600
2776
Nemojte kasniti na čas, pauzu ili ručak.
02:34
When you're supposed
to be somewhere, be there.
to be somewhere, be there.
55
142400
2400
Ako treba da budete negde, budite tamo.
02:37
You see, I do this
so that my students understand
so that my students understand
56
145680
3136
Vidite, ovo radim
da bi moji učenici shvatili da,
da bi moji učenici shvatili da,
02:40
that when I'm training them
to drive a car and I say,
to drive a car and I say,
57
148840
2576
kada ih obučavam
da voze automobil i kada im kažem:
da voze automobil i kada im kažem:
02:43
"Clear every intersection,"
58
151440
1696
„Bezbedno prođite kroz svaku raskrsnicu“,
02:45
they understand that I mean
every traffic signal, every cross street,
every traffic signal, every cross street,
59
153160
4136
oni shvate da mislim
na svaki semafor, svako raskršće,
na svaki semafor, svako raskršće,
02:49
every side street, every parking lot,
every dirt road, every crosswalk,
every dirt road, every crosswalk,
60
157320
3976
svaku sporednu ulicu, svaki parking,
svaki zemljani put, svaki pešački prelaz,
svaki zemljani put, svaki pešački prelaz,
02:53
every intersection without fail.
61
161320
2520
svaku raskrsnicu bez izuzetka.
02:56
Now, new students will often ask me
62
164640
2736
Novi učenici me često pitaju
02:59
why my class is so difficult,
strict, or uniform,
strict, or uniform,
63
167400
3656
zašto je moj kurs
toliko težak, strog ili jednolik,
toliko težak, strog ili jednolik,
03:03
and the answer is simple.
64
171080
1576
a odgovor je jednostavan.
03:04
You see, perfectionism is an attitude
developed in the small things
developed in the small things
65
172680
3576
Perfekcionizam je stav
koji se razvija na malim stvarima,
koji se razvija na malim stvarima,
03:08
and then applied to the larger job.
66
176280
2016
a potom se primenjuje na veće stvari.
03:10
So basically, if you can't
get the little things right,
get the little things right,
67
178320
2616
Tako, ako male stvari
ne možete uraditi kako treba,
ne možete uraditi kako treba,
bićete neuspešni kada to bude važno,
03:12
you're going to fail when it counts,
68
180960
1736
a kada vozite automobil, važno je.
03:14
and when you're driving a car, it counts.
69
182720
1976
Automobil koji putuje brzinom od 90 km/h
03:16
A car traveling at 55 miles an hour
70
184720
1976
03:18
covers the length
of an American football field
of an American football field
71
186720
2216
prevali dužinu stadiona za američki fudbal
za nešto manje od četiri i po sekunde,
03:20
in just under four and a half seconds,
72
188960
2056
03:23
but just so happens to be
the same amount of time
the same amount of time
73
191040
2336
što je, sasvim slučajno, jednako vremenu
03:25
it takes the average person
to check a text message.
to check a text message.
74
193400
2456
da prosečna osoba proveri SMS poruku.
Ne dopuštam svojim vozačima
da izgube koncentraciju,
da izgube koncentraciju,
03:27
So I don't allow my drivers to lose focus,
75
195880
2176
03:30
and I don't accept anything less
than perfection out of them.
than perfection out of them.
76
198080
2896
a ne prihvatam ništa manje od savršenstva.
03:33
And you know what?
77
201000
1256
I znate šta?
03:34
I'm tired of everybody else
accepting 99 percent as good enough.
accepting 99 percent as good enough.
78
202280
3336
Dosta mi je kada svi ostali prihvataju
99 posto kao dovoljno dobro.
99 posto kao dovoljno dobro.
03:37
I mean, being less than perfect
has real consequences, doesn't it?
has real consequences, doesn't it?
79
205640
3160
Sve manje od savršenstva ima
ozbiljne posledice, zar ne?
ozbiljne posledice, zar ne?
03:41
Think about it.
80
209400
1416
Razmislite o tome.
03:42
If the makers of our credit cards
were only 99.9 percent effective,
were only 99.9 percent effective,
81
210840
4616
Da su proizvođači naših kreditnih kartica
samo 99,9 posto uspešni,
samo 99,9 posto uspešni,
03:47
there would be over a million cards
in circulation today
in circulation today
82
215480
2736
danas bi postojalo
preko milion kartica u upotrebi
preko milion kartica u upotrebi
03:50
that had the wrong information
on the magnetic strip on the back.
on the magnetic strip on the back.
83
218240
3136
koje bi imale pogrešne informacije
na magnetnoj traci na zadnjoj strani.
na magnetnoj traci na zadnjoj strani.
03:53
Or, if the Webster's Dictionary
was only 99.9 percent accurate,
was only 99.9 percent accurate,
84
221400
4416
Da je Vebsterov rečnik
samo 99,9 posto tačan,
samo 99,9 posto tačan,
03:57
it would have 470 misspelled words in it.
85
225840
2760
sadržao bi 470 pogrešno napisanih reči.
04:01
How about this?
86
229120
1216
Šta kažete na ovo?
04:02
If our doctors were
only 99.9 percent correct,
only 99.9 percent correct,
87
230360
3456
Da su naši doktori
samo 99,9 posto precizni,
samo 99,9 posto precizni,
04:05
then every year, 4,453,000 prescriptions
would be written incorrectly,
would be written incorrectly,
88
233840
5296
svake godine 4 453 000 recepata
bilo bi pogrešno napisano,
bilo bi pogrešno napisano,
04:11
and probably even scarier,
89
239160
1336
a što je još strašnije -
04:12
11 newborns would be given
to the wrong parents every day
to the wrong parents every day
90
240520
3256
jedanaest novorođenčadi bi bilo predato
pogrešnim roditeljima svaki dan
pogrešnim roditeljima svaki dan
04:15
in the United States.
91
243800
1376
u Sjedinjenim Državama.
04:17
(Laughter)
92
245200
1200
(Smeh)
04:19
And those are just the odds, thank you.
93
247120
1896
Ovo su samo pretpostavke. Hvala vam.
04:21
(Laughter)
94
249040
1256
(Smeh)
04:22
The reality is that the US government
crashed a 1.4-billion-dollar aircraft
crashed a 1.4-billion-dollar aircraft
95
250320
5496
Stvarnost je da je američka vlada slupala
letelicu vrednu 1,4 milijade dolara
letelicu vrednu 1,4 milijade dolara
04:27
because the maintenance crew
only did 99 percent of their job.
only did 99 percent of their job.
96
255840
2920
jer su radnici održavanja uradili
samo 99 posto svog posla.
samo 99 posto svog posla.
04:31
Someone forgot to check a sensor.
97
259440
1976
Neko je zaboravio da proveri senzor.
04:33
The reality is
that 16 people are now dead,
that 16 people are now dead,
98
261440
2856
Stvarnost je da je
šesnaestoro ljudi sada mrtvo,
šesnaestoro ljudi sada mrtvo,
04:36
180 have now been injured,
99
264320
2016
sto osamdeset povređeno,
04:38
and 34 million cars are being recalled
100
266360
2896
a iz prodaje je povučeno
34 miliona automobila
34 miliona automobila
04:41
because the producers of a car airbag
produced and distributed a product
produced and distributed a product
101
269280
4376
jer su proizvođači vazdušnih jastuka
proizveli i plasirali proizvod
proizveli i plasirali proizvod
04:45
that they thought was,
you know, good enough.
you know, good enough.
102
273680
2240
za koji su smatrali da je,
znate već, dovoljno dobar.
znate već, dovoljno dobar.
04:49
The reality is that medical errors
103
277040
1776
Stvarnost je da su greške u medicini
04:50
are now the third leading cause
of death in America.
of death in America.
104
278840
2536
sada treći po redu
uzročnik smrtnosti u Americi.
uzročnik smrtnosti u Americi.
04:53
250,000 people die each year
105
281400
2256
Svake godine 250 000 ljudi umre
04:55
because somebody who probably thought
they were doing their job good enough
they were doing their job good enough
106
283680
3536
jer je neko ko je verovatno smatrao
da je dovoljno dobro uradio svoj posao,
da je dovoljno dobro uradio svoj posao,
04:59
messed up.
107
287240
1200
u stvari, zabrljao.
05:01
And you don't believe me?
108
289040
1536
A vi mi ne verujete?
05:02
Well, I can certainly understand why.
109
290600
1816
Svakako mogu da razumem zašto.
05:04
You see, it's hard for us
to believe anything these days
to believe anything these days
110
292440
2656
Vidite, teško je da verujemo
u bilo šta ovih dana
u bilo šta ovih dana
kada je manje od 50 posto svega
što novinski stručnjaci kažu
što novinski stručnjaci kažu
05:07
when less than 50 percent
of what news pundits say
of what news pundits say
111
295120
2376
05:09
is actually grounded in fact.
112
297520
1416
zaista zasnovano na činjenicama.
05:10
(Laughter)
113
298960
1416
(Smeh)
05:12
So it comes down to this:
114
300400
1856
Svodi se na ovo -
05:14
trying our best is not good enough.
115
302280
2680
davati sve od sebe nije dovoljno dobro.
05:18
So how do we change?
116
306080
1680
Pa, kako da se promenimo?
05:21
We seek perfection
117
309080
2136
Težimo ka savršenstvu
05:23
and settle for nothing less.
118
311240
1600
i ne zadovoljavajmo se ničim drugim.
05:25
Now, I know. I need
to give you a minute on that,
to give you a minute on that,
119
313560
2336
Znam da treba da razmislite
o tome na trenutak
o tome na trenutak
jer znam šta vam govore.
05:27
because I know what you've been told.
120
315920
2016
05:29
It probably goes something like,
perfection is impossible for humans,
perfection is impossible for humans,
121
317960
3256
Verovatno nešto slično ovome:
savršenstvo je nemoguće za ljude,
savršenstvo je nemoguće za ljude,
05:33
so therefore, seeking perfection
will not only ruin your self-esteem
will not only ruin your self-esteem
122
321240
3216
stoga će vam težnja ka savršenstvu
ne samo uništiti samopouzdanje,
ne samo uništiti samopouzdanje,
već će vas učiniti neuspešnim.
05:36
but it will render you a failure.
123
324480
1572
05:38
But there's the irony.
124
326560
1816
Međutim, u tome je ironija.
05:40
See, today we're all so afraid
of that word failure,
of that word failure,
125
328400
2456
Vidite, danas se svi toliko
plašimo reči „neuspeh“,
plašimo reči „neuspeh“,
05:42
but the truth is, we need to fail.
126
330880
1976
ali istina je da moramo doživeti neuspeh.
05:44
Failure is a natural stepping stone
towards perfection,
towards perfection,
127
332880
3736
Neuspeh je prirodan korak ka savršenstvu,
05:48
but at some point, because we became
so afraid of that idea of failure
so afraid of that idea of failure
128
336640
3776
ali, u nekom trenutku, zato što smo toliko
počeli da se bojimo te ideje o neuspehu
počeli da se bojimo te ideje o neuspehu
05:52
and so afraid of that idea of perfection,
129
340440
2576
i te ideje o savršenstvu,
05:55
we dismissed it because of what might
happen to our egos when we fall short.
happen to our egos when we fall short.
130
343040
3600
odbacili smo ga zbog onoga što se može
dogoditi našem egu kada ne uspemo.
dogoditi našem egu kada ne uspemo.
05:59
I mean, do you really think
that failure's going to ruin you?
that failure's going to ruin you?
131
347040
3296
Da li zaista mislite
da će vas neuspeh upropastiti?
da će vas neuspeh upropastiti?
06:02
Or is that just the easy answer
that gets us slow websites,
that gets us slow websites,
132
350360
3056
Ili je to samo jednostavno rešenje
koje prouzrokuje spore veb-sajtove,
koje prouzrokuje spore veb-sajtove,
06:05
scary healthcare and dangerous roads?
133
353440
2000
zastrašujuće zdravstvo i opasne puteve?
06:07
I mean, are you ready to make
perfection the bad guy in all this?
perfection the bad guy in all this?
134
355920
3120
Da li ste spremni da proglasite
savršenstvo za negativca u svemu ovome?
savršenstvo za negativca u svemu ovome?
06:12
Look, failure and imperfection
are basically the same thing.
are basically the same thing.
135
360160
2856
Vidite, neuspeh i nesavršenost
su, u osnovi, ista stvar.
su, u osnovi, ista stvar.
06:15
We all know that imperfection
exists all around us.
exists all around us.
136
363040
2536
Svi znamo da nesavršenost
postoji svuda oko nas.
postoji svuda oko nas.
06:17
Nothing and nobody is perfect.
137
365600
1840
Ništa nije savršeno i niko nije savršen.
06:20
But at some point, because it was
too difficult or too painful,
too difficult or too painful,
138
368160
3096
Međutim, u nekom trenutku
bilo je suviše teško ili bolno,
bilo je suviše teško ili bolno,
06:23
we decided to dismiss
our natural ability to deal with failure
our natural ability to deal with failure
139
371280
3176
pa smo odlučili da odbacimo našu prirodnu
sposobnost nošenja sa neuspehom
sposobnost nošenja sa neuspehom
06:26
and replace it with
a lower acceptance level.
a lower acceptance level.
140
374480
2496
i da je zamenimo nižim kriterijumima.
06:29
And now we're all forced to sit back
141
377000
1736
Sada smo prinuđeni da budemo pasivni
06:30
and just accept this new norm
or good-enough attitude
or good-enough attitude
142
378760
3656
i da jednostavno prihvatamo
ovaj novi standard
ili „dovoljno dobar“ stav
ili „dovoljno dobar“ stav
06:34
and the results that come with it.
143
382440
1640
i posledice koje dolaze sa tim.
06:39
So even with all that said,
144
387720
2776
Čak i posle svega ranije rečenog
06:42
people will still tell me, you know,
145
390520
2736
ljudi me i dalje pitaju:
06:45
"Didn't the medical staff,
the maintenance crew, the engineer,
the maintenance crew, the engineer,
146
393280
2936
„Nisu li medicinsko osoblje,
radnici održavanja i inženjer
radnici održavanja i inženjer
dali sve od sebe
i nije li to dovoljno dobro?“
i nije li to dovoljno dobro?“
06:48
didn't they try their best,
and isn't that good enough?"
and isn't that good enough?"
147
396240
2646
Ako mene pitate, da budem iskren - ne,
a naročito ne u ovim slučajevima.
a naročito ne u ovim slučajevima.
06:50
Well, truthfully, not for me
and especially not in these examples.
and especially not in these examples.
148
398910
3240
06:54
Yeah, but, you know, trying
to be perfect is so stressful, right?
to be perfect is so stressful, right?
149
402960
3696
Da, ali težiti ka savršenstvu
toliko je stresno, zar ne?
toliko je stresno, zar ne?
06:58
And, you know, Oprah talked about it,
universities study it,
universities study it,
150
406680
2856
Opra je pričala o tome,
univerziteti su to proučavali
univerziteti su to proučavali
07:01
I bet your high school counselor
even warned you about it.
even warned you about it.
151
409560
2736
i sigurno vas je psiholog
u srednjoj školi upozorio na to.
u srednjoj školi upozorio na to.
07:04
Stress is bad for us, isn't it?
152
412320
1536
Stres je loš za vas, zar ne?
07:05
Well, maybe,
153
413880
1216
Možda,
07:07
but to say that seeking
perfection is too stressful
perfection is too stressful
154
415120
2416
ali reći da je težnja
ka savršenstvu suviše stresna
ka savršenstvu suviše stresna
07:09
is like saying that exercise
is too exhausting.
is too exhausting.
155
417560
3176
je kao da kažete da je fizička aktivnost
suviše iscrpljujuća.
suviše iscrpljujuća.
07:12
In both cases, if you want the results,
you've got to endure the pain.
you've got to endure the pain.
156
420760
3456
Ako želite rezultate u oba slučaja
morate da istrpite bol.
morate da istrpite bol.
07:16
So truthfully, saying that
seeking perfection is too stressful
seeking perfection is too stressful
157
424240
2936
Da budem iskren - reći da je težiti
ka savršenstvu suviše stresno
ka savršenstvu suviše stresno
07:19
is just an excuse to be lazy.
158
427200
1400
je, jednostavno, izgovor za lenjost.
07:21
But here's the really scary part.
159
429280
2496
Međutim, ovo je zaista zastrašujući deo.
07:23
Today, doctors, therapists
160
431800
2456
Danas doktori, terapeuti
07:26
and the nearly 10-billion-
dollar-a-year self-help industry
dollar-a-year self-help industry
161
434280
3136
i industrija samopomoći koja godišnje
zarađuje skoro 10 milijardi dolara
zarađuje skoro 10 milijardi dolara
07:29
are all advocating
against the idea of perfection
against the idea of perfection
162
437440
3056
takođe se suprotstavljaju
ideji savršenstva
ideji savršenstva
07:32
under this guise that somehow
not trying to be perfect
not trying to be perfect
163
440520
2856
pod izgovorom da ćete nekako,
ako ne pokušavate da budete savršeni,
ako ne pokušavate da budete savršeni,
07:35
will save your self-esteem
and protect your ego.
and protect your ego.
164
443400
2776
sačuvati svoje samopouzdanje
i sačuvati svoj ego.
i sačuvati svoj ego.
07:38
But, see, it's not working,
165
446200
1576
Ipak, vidite, ne ide to tako
07:39
because the self-help industry today
has a higher recidivism rate
has a higher recidivism rate
166
447800
3296
jer industrija samopomoći sada ima
višu stopu recidivizma
višu stopu recidivizma
07:43
because it's more focused on teaching you
how to accept being a failure
how to accept being a failure
167
451120
3336
jer se više fokusira da vas nauči
kako da prihvatite da ste neuspešni
kako da prihvatite da ste neuspešni
i da smanjite svoje kriterijume
07:46
and lower your acceptance level
168
454480
1536
nego da vas tera da budete savršeni.
07:48
than it is about
pushing you to be perfect.
pushing you to be perfect.
169
456040
2040
07:50
See, these doctors,
therapists and self-help gurus
therapists and self-help gurus
170
458480
4576
Vidite, ovi doktori, terapeuti
i gurui samopomoći
i gurui samopomoći
07:55
are all focused on a symptom
and not the illness.
and not the illness.
171
463080
2720
usredsređeni su na simptome,
a ne na bolest.
a ne na bolest.
07:58
The true illness in our society today
is our unwillingness to confront failure.
is our unwillingness to confront failure.
172
466440
4336
Prava bolest u našem društvu je sada
nespremnost da se suočimo sa neuspehom.
nespremnost da se suočimo sa neuspehom.
08:02
See, we're more comfortable
resting on our efforts
resting on our efforts
173
470800
2376
Lakše nam je da se oslanjamo na naš trud
nego da se usredsredimo na rezultate.
08:05
than we are with focusing on our results.
174
473200
1976
08:07
Like at Dublin Jerome High School in Ohio,
175
475200
2856
Kao u srednjoj školi
„Dablin Džerom“ u Ohaju
„Dablin Džerom“ u Ohaju
08:10
where they name 30 percent
of a graduating class valedictorian.
of a graduating class valedictorian.
176
478080
3920
u kojoj je trideset posto maturanata
proglašeno za učenike generacije.
proglašeno za učenike generacije.
08:14
I mean, come on, right?
177
482760
1376
Ma, hajde. Je l' da?
08:16
Somebody had the highest GPA.
178
484160
1856
Neko je imao najviši prosek.
08:18
I guarantee you it wasn't a 72-way tie.
179
486040
2696
Siguran sam da 72 učenika
nije imalo isti prosek.
nije imalo isti prosek.
08:20
(Laughter)
180
488760
1016
(Smeh)
08:21
But, see, we're more comfortable
offering up an equal outcome
offering up an equal outcome
181
489800
2896
Lakše nam je da ponudimo podjednak ishod
08:24
than we are with confronting the failure,
the loser or the underachiever.
the loser or the underachiever.
182
492720
3496
nego da se nosimo sa neuspehom,
gubitnicima ili neradnicima.
gubitnicima ili neradnicima.
08:28
And when everybody gets a prize,
everybody advances,
everybody advances,
183
496240
2456
Ako svako dobije nagradu, napreduje
08:30
or everybody gets a pay raise
despite results,
despite results,
184
498720
2176
ili dobije povišicu uprkos rezultatima,
08:32
the perfectionist in all of us
is left to wonder,
is left to wonder,
185
500920
2336
perfekcionista u svima nama
mora se zapitati:
mora se zapitati:
08:35
what do I have to do to get better?
186
503280
1776
„Šta treba da uradim da bih bio bolji?
08:37
How do I raise above the crowd?
187
505080
1520
Kako da budem bolji od ostalih?“
08:39
And see, if we continue
to cultivate this culture,
to cultivate this culture,
188
507320
2896
Vidite, ako nastavimo
da gajimo ovu kulturu
da gajimo ovu kulturu
08:42
where nobody fails
or nobody is told that they will fail,
or nobody is told that they will fail,
189
510240
3736
u kojoj niko nije neuspešan
ili se nikom ne kaže da će biti neuspešan,
ili se nikom ne kaže da će biti neuspešan,
08:46
then nobody's going to reach
their potential, either.
their potential, either.
190
514000
2616
onda, isto tako, niko neće dostići
svoj puni potencijal.
svoj puni potencijal.
08:48
Failure and loss
are necessary for success.
are necessary for success.
191
516640
3416
Neuspeh i gubitak su neophodni za uspeh.
08:52
It's the acceptance of failure that's not.
192
520080
2040
Prihvatanje neuspeha nije.
08:55
Michelangelo is credited with saying
that the greatest danger for most of us
that the greatest danger for most of us
193
523440
3616
Mikelanđelu se pripisuje izreka:
„Najveća opasnost za većinu nas
„Najveća opasnost za većinu nas
nije u tome da previsoko
postavimo svoj cilj, pa da podbacimo,
postavimo svoj cilj, pa da podbacimo,
08:59
is not that our aim
is too high and we miss it,
is too high and we miss it,
194
527080
2216
09:01
but it's too low and we reach it.
195
529320
2336
nego u tome da prenisko
postavimo svoj cilj, te da ga ostvarimo.“
postavimo svoj cilj, te da ga ostvarimo.“
09:03
Failure should be a motivating force,
196
531680
1816
Neuspeh treba da nas motiviše,
09:05
not some type of pathetic
excuse to give up.
excuse to give up.
197
533520
2080
a ne da bude patetičan
izgovor za odustajanje.
izgovor za odustajanje.
09:08
So I have an idea.
198
536240
1720
Stoga imam jednu ideju.
09:11
Instead of defining perfectionism
as a destructive intolerance for failure,
as a destructive intolerance for failure,
199
539000
5256
Umesto da definišemo perfekcionizam
kao destruktivnu netolerantnost neuspeha,
kao destruktivnu netolerantnost neuspeha,
09:16
why don't we try
giving it a new definition?
giving it a new definition?
200
544280
2536
zašto ne bismo pokušali
da mu damo novu definiciju?
da mu damo novu definiciju?
09:18
Why don't we try defining perfectionism
as a willingness to do what is difficult
as a willingness to do what is difficult
201
546840
4016
Zašto ne bismo pokušali
da definišemo perfekcionizam
da definišemo perfekcionizam
kao spremnost da uradimo nešto teško
da bismo postigli nešto dobro?
da bismo postigli nešto dobro?
09:22
to achieve what is right?
202
550880
1600
09:25
You see, then we can agree
203
553160
1536
Tada se možemo složiti
09:26
that failure is a good thing
in our quest for perfection,
in our quest for perfection,
204
554720
2696
da je neuspeh dobra stvar
u našoj potrazi za savršenstvom,
u našoj potrazi za savršenstvom,
09:29
and when we seek perfection
without fear of failure,
without fear of failure,
205
557440
2456
a kada tražimo savršenstvo
bez straha od neuspeha,
bez straha od neuspeha,
09:31
just think about what we can accomplish.
206
559920
1936
pomislite samo šta možemo postići.
09:33
Like NBA superstar Steph Curry:
207
561880
3216
Kao zvezda NBA-a, Stef Kari,
09:37
he hit 77 three-point shots in a row.
208
565120
3256
koji je postigao 77 trojki zaredom.
09:40
Think about that.
209
568400
1216
Razmislite o tome.
09:41
The guy was able to accurately deliver
a nine-and-a-half inch ball
a nine-and-a-half inch ball
210
569640
3136
Momak je bio sposoban da precizno ubaci
loptu prečnika 24 centimetara
loptu prečnika 24 centimetara
09:44
through an 18-inch rim
that's suspended 10 feet in the air
that's suspended 10 feet in the air
211
572800
2736
kroz obruč prečnika 46 centimetar
na tri metara visine
na tri metara visine
09:47
from nearly 24 feet away
212
575560
1576
sa udaljenosti od skoro 7,5 metara
09:49
almost 80 times without failure.
213
577160
2320
skoro 80 puta bez promašaja.
09:52
Or like the computer programmers
214
580320
2936
Kao kompjuterski programeri
09:55
at the aerospace giant Lockheed Martin,
215
583280
3216
u vazduhoplovnom i svemirskom
gigantu „Lokhid Martinu“
gigantu „Lokhid Martinu“
09:58
who have now written a program
216
586520
1456
koji su napravili program
10:00
that uses 420,000 lines
of near-flawless code
of near-flawless code
217
588000
3656
koji koristi 420 000 reda
skoro savršenog koda
skoro savršenog koda
10:03
to control every aspect of igniting
four million pounds of rocket fuel
four million pounds of rocket fuel
218
591680
3856
kako bi kontrolisali svaki aspekt paljenja
raketnog goriva težine 1 800 tona
raketnog goriva težine 1 800 tona
10:07
and putting a 120-ton
spaceship into orbit.
spaceship into orbit.
219
595560
2160
i lansirali svemirsku letelicu
od 120 tona u orbitu.
od 120 tona u orbitu.
10:10
Or maybe like the researchers
220
598600
2096
Ili možda kao istraživači
10:12
at the Children's Mercy Hospital
in Kansas City, Missouri,
in Kansas City, Missouri,
221
600720
3096
u dečijoj bolnici „Mersi“
u Kanzas Sitiju u Misuriju
u Kanzas Sitiju u Misuriju
10:15
who have now developed a device
222
603840
1576
koji su napravili spravu
10:17
that can complete human
genome coding in just 26 hours.
genome coding in just 26 hours.
223
605440
3080
koja može izvršiti kodiranje
ljudskog genoma za samo 26 sati.
ljudskog genoma za samo 26 sati.
10:21
So this device is able
to diagnose genetic diseases
to diagnose genetic diseases
224
609320
3216
Ova sprava može ranije
da dijagnostifikuje genetska oboljenja
da dijagnostifikuje genetska oboljenja
10:24
in babies and newborns sooner,
225
612560
2000
kod beba i novorođenčadi
10:27
giving doctors an opportunity
to start treatments earlier
to start treatments earlier
226
615440
2696
što doktorima daje priliku
da ranije započnu lečenje
da ranije započnu lečenje
10:30
and potentially save the baby's life.
227
618160
2176
i da možda spasu bebin život.
10:32
See, that's what happens
when we seek perfection.
when we seek perfection.
228
620360
2856
Vidite, to se dešava
kada težimo savršenstvu.
kada težimo savršenstvu.
10:35
So maybe we should be
more like the professional athlete,
more like the professional athlete,
229
623240
2976
Možda treba da budemo
više nalik tom profesionalnom sportisti,
više nalik tom profesionalnom sportisti,
10:38
or we should be more like
that tireless programmer,
that tireless programmer,
230
626240
2416
tom neumornom programeru
10:40
or like that passionate researcher.
231
628680
1816
ili tom ostrašćenom istraživaču.
10:42
Then we could stop fearing failure
232
630520
1896
Tada možemo da prestanemo
da se bojimo neuspeha
da se bojimo neuspeha
10:44
and we could stop living in a world
filled with the consequences
filled with the consequences
233
632440
3016
i da prestanemo da živimo u svetu
ispunjenom posledicama dovoljno dobrog.
10:47
of good enough.
234
635480
1216
10:48
Thank you.
235
636720
1216
Hvala.
10:49
(Applause)
236
637960
3320
(Aplauz)
ABOUT THE SPEAKER
Jon Bowers - Perfection enthusiastUPS's Jon Bowers oversees driver and delivery training at one of the company's next-generation training facilities.
Why you should listen
Through a combination of 3D computer simulations, hands-on learning and traditional classroom teaching, Jon Bowers helps ensure that the millions of miles UPSers drive every year are driven safely. His 15 years of UPS logistics operations experience and a lifetime of lessons have led him to believe in the power of perusing perfection and the dangers of accepting failure. Bowers's role at UPS has convinced him of the value of quality training and high expectations.
Jon Bowers | Speaker | TED.com