ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.

Why you should listen

Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.

With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.

In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.

Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.

More profile about the speaker
Matilda Ho | Speaker | TED.com
TED2017

Matilda Ho: The future of good food in China

Matilda Ho: 中国好食物的未来

Filmed:
1,440,344 views

在中国, 你很难找到没有化学物质和农药的新鲜食品:2016年,中国政府在短短九个月内就发现了五十万个食品安全违规行为。在缺乏安全可持续的食物来源的情况下,TED的Matilda Ho研究员推出了中国第一个在线农民市场,对食品中的农药,抗生素和激素进行了零容忍测试。她分享了她如何从头开始创建自己的平台,并将当地有机种植的食物带给更多有需要的家庭。
- Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China. Full bio

Double-click the English transcript below to play the video.

00:12
I was six when I had the first chance机会
to learn学习 what patience忍耐 means手段.
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我六岁那年第一次知道了“耐心”这个词的意思
00:18
My grandmother祖母 gave me a magic魔法 box
as a birthday生日 present当下,
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我外祖母给了我一个神奇的盒子作为我的生日礼物
00:21
which哪一个 neither也不 of us knew知道
would become成为 a gift礼品 for life.
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我们那时都不知道这个礼物会成为我重要的一部分
00:25
I became成为 obsessed痴迷 with magic魔法,
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我疯狂爱上了魔术
00:28
and at 20, I became成为
an amateur业余 dove鸽子 magician魔术师.
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20岁时,我变成了一个业余的鸽子魔术师
00:33
This act法案 of magic魔法
requires要求 that I train培养 my doves鸽子
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这种魔术需要对鸽子进行训练
00:36
to sit and wait inside my clothing服装.
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训练他们耐心等在我的衣服角落
00:39
As a young年轻 magician魔术师, I was always
in a rush to make them appear出现,
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作为一个年轻魔术师,我总是迫不及待得让它们现身
00:44
but my teacher老师 told me
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但是我的老师告诉我
00:46
the secret秘密 to the success成功
of this magical神奇 act法案
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这个魔术成功的秘密
00:49
is to make my doves鸽子 appear出现
only after they've他们已经 waited等待 patiently耐心地
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就在于让我的鸽子“耐心”等待后
00:53
in my tuxedo晚礼服.
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华丽现身于我的礼服
00:55
It has to be a mindful铭记 kind of patience忍耐,
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这是一种有意识的耐心
00:58
the kind that took me
some years年份 to master.
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这种意识需要长年累月的培养
01:03
When life took me to Shanghai上海
seven years年份 ago,
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当我七年前回到上海
01:06
the mindful铭记 patience忍耐 I learned学到了
became成为 almost几乎 impossible不可能 to practice实践.
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我几乎无法保持这种有意识的耐心
01:12
In China中国, where everyone大家
and everything is in a hurry匆忙,
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在中国, 每个人总是急急忙忙的
01:16
you need to outperform跑赢大市
over 1.3 billion十亿 other people
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你需要胜过其他13亿人
01:19
to build建立 a better life.
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才可能拥有更好的生活
01:22
You hack the system系统, bend弯曲 the rules规则,
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你需要破解这个系统,熟知它的准则
01:25
circumvent规避 the boundaries边界.
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并且打破它的边界
01:27
It is the same相同 when it comes to food餐饮 ...
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这个道理对于食物也同样适用
01:30
except that when it comes to food餐饮,
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但是当我们谈论食物时
01:33
impatience不耐烦 can have dire可怕的 consequences后果.
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不耐心的人往往导致最糟糕的结果
01:37
In the haste赶快 to grow增长 more, sell more,
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当人们匆忙地种植,抛售
01:40
4,000 years年份 of agriculture农业
in a country国家 of rich丰富 natural自然 resources资源
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这个拥有四千年农耕历史和丰富自然资源的国家
01:45
is spoiled by the overuse过度使用
of chemicals化学制品 and pesticides农药.
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正在一点一点被农药和杀虫剂吞噬
01:49
In 2016, the Chinese中文 government政府 revealed透露
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2016年,仅仅短短九个月内
01:52
half a million百万 food餐饮 safety安全 violations违规
in just nine months个月.
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中国政府就批报了超过五十万个食品安全违规违法行为
01:58
Alarmingly惊人, one in every一切 four
diabetics糖尿病 in the world世界
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更值得我们敲响警钟的是,每四个糖尿病患者
02:01
now comes from China中国.
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就有一个来自中国
02:04
The stories故事 around food餐饮
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这些关于食物的故事
02:06
are scary害怕 and somewhat有些 overwhelming压倒,
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让我们感到恐惧和担忧
02:09
and I told myself it's time to bring带来
a mindful铭记 patience忍耐 into the impatience不耐烦.
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我告诉自己,我们需要教会大家怎么变得耐心
02:16
When I say mindful铭记 patience忍耐,
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而这种耐心
02:18
I don't mean the ability能力 to wait.
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不仅仅只是学会等待
02:20
I mean knowing会心 how to act法案 while waiting等候.
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更是学会一种有意义的有目标的等待
02:25
And so, while I wait for the day
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所以我等着这一天
02:28
when a sustainable可持续发展 food餐饮 system系统
becomes a reality现实 in China中国,
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等待一种可持续的食物供给模式在中国成为现实
02:32
I launched推出 one of China's中国的 first
online线上 farmers农民 market市场
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我创办了中国第一家农产品销售网站
02:35
to bring带来 local本地, organically有机 grown长大的
produce生产 to families家庭.
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把当地的生产的,有机的农产品带给家庭
02:40
When we went live生活, 18 months个月 ago,
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18个月前,我们的网站开始运营
02:42
the food餐饮 we could sell then
was somewhat有些 dismal惨淡.
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但是我们销售的产品非常有限
02:46
We had no fruit水果
and hardly几乎不 any meat to sell,
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没有人能通过我们的网站销售水果和肉类
02:49
as none没有 that was sent发送 to the lab实验室
passed通过 our zero tolerance公差 test测试
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因为那些产品都达不到我们所指定的产品标准
02:53
towards pesticides农药, chemicals化学制品,
antibiotics抗生素 and hormones激素.
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这些标准涵盖了杀虫剂,化肥,抗生素和各种激素
02:57
I told our very anxious employees雇员
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我告诉我们心焦的员工
02:59
that we would not give up until直到 we've我们已经 met会见
every一切 local本地 farmer农民 in China中国.
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我们永远不放弃寻找,直到见过每一个农民为止
03:05
Today今天, we supply供应 240 types类型 of produce生产
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今天,我们销售超过240种产品
03:09
from 57 local本地 farmers农民.
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这些产品来自57个当地的农民和农场
03:12
After almost几乎 one year of searching搜索,
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在我们努力寻找了一年以后
03:15
we finally最后 found发现 chemical-free无化学 bananas香蕉
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我们终于在海南岛一个村民的后院里
03:18
grown长大的 in the backyards后院
of villagers村民 on Hainan海南 Island.
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找到了纯天然无污染的香蕉
03:22
And only two hours小时 away from Shanghai上海,
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距离上海两个小时的地方
03:25
on an island that even Google谷歌 Maps地图
does not have coordinates坐标 for,
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有一个连谷歌地图都没有标识的小岛上
03:29
we found发现 a place地点 where cows奶牛 eat grass
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我们找到了吃着天然牧草
03:32
and roam漫游 free自由 under the blue蓝色 sky天空.
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生活得无忧无虑的奶牛
03:35
We also work hard on logistics后勤.
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我们也致力于发展物流网络
03:38
We deliver交付 our customers'顾客' orders命令
in as fast快速 as three hours小时
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在最快三小时内我们就可以送货上门
03:42
on electric电动 vehicles汽车,
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并且用的还是纯电动的交通工具
03:44
and we use biodegradable可生物降解, reusable可重复使用 boxes盒子
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我们使用的包装盒都是可降解可回收的材料
03:46
to minimize最小化 our environmental环境的 footprint脚印.
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以此来降低我们的碳排放足迹
03:50
I have no doubt怀疑 that our offerings供品
will continue继续 to grow增长,
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我坚信我们这个产业可以一直成长下去
03:54
but it will take time,
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虽然可能要花费很多时间
03:56
and I know a lot more people are needed需要
to shape形状 the future未来 of good food餐饮.
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还要花费更多的人力物力
04:02
So last year, I founded成立 China's中国的 first
food餐饮 tech高科技 accelerator加速器 and VC虚电路 platform平台
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所以去年我成立了中国第一个食品科技加速交流论坛
04:07
to help start-ups创业 to shape形状
the future未来 of good food餐饮
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来帮助新兴企业
04:10
the way they want,
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用他们的方式改变中国的食物现状
04:12
be that through通过 using运用 edible食用 insects昆虫
as a more sustainable可持续发展 source资源 of protein蛋白
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无论是使用可食用的昆虫作为优质蛋白质来源
04:17
or using运用 essential必要 oils
to keep food餐饮 fresh新鲜 for longer.
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还是使用精油来保持食物新鲜
04:22
So, you may可能 still ask:
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那么你可能会问了
04:24
Why are you trying to build建立
a sustainable可持续发展 food餐饮 system系统
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你所做的关于可持续食物的发展
04:27
by driving主动 a patient患者 movement运动
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用的怎么是“耐心”的进行方式
04:29
in a country国家 where it's almost几乎
a crime犯罪 to take it slow?
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特别是在中国这样一个慢慢做几乎是种罪过的国家
04:34
Because, for me,
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因为对于我来说
04:35
the real真实 secret秘密 to success成功 is patience忍耐 --
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成功的秘诀就在于耐心
04:39
a mindful铭记 kind of patience忍耐
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这种有意识的耐心
04:41
that requires要求 knowing会心
how to act法案 while waiting等候,
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教会我们如何在耐心等待的同时作出行动
04:44
the kind of patience忍耐 I learned学到了
with my grandmother's祖母 magic魔法 box.
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我通过我外祖母的魔法盒子学会的这种耐心
04:49
After all, we do not inherit继承
the earth地球 from our ancestors祖先.
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毕竟,地球并不是我们继承的祖先遗产
04:55
We borrow it from our children孩子.
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而是从我们的后代借来的
04:57
Thank you.
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谢谢大家
04:58
(Applause掌声)
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(掌声)
Translated by Yankun Hu
Reviewed by Helen Chang

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ABOUT THE SPEAKER
Matilda Ho - Serial entrepreneur, investor
TED Fellow Matilda Ho is shaping the startup landscape to create more sustainable food systems in China.

Why you should listen

Matilda Ho is the founder and managing director of Bits x Bites, China's first food tech accelerator and VC fund that invests in entrepreneurs tackling global food system challenges.

With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. Bits x Bites has invested in companies that include a silkworm-based snack food startup, a drinkable salad CPG startup and a young company building weatherproof, cloud-connected farms to enable local food production by anyone anywhere.

In addition to Bits x Bites, Ho has founded Yimishiji, one of China's first online farmers markets to bring organic and local produce to families. Yimishiji stands alone as a farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience, effectively reshaping the relationship between Chinese consumers and farmers.
Prior to entrepreneurship, she filled leadership roles at IDEO and BCG (The Boston Consulting Group) in both Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, China’s first and largest organic condiment company.

Ho is an emerging voice on food sustainability and entrepreneurship. She has been featured in articles by Fast Company, South China Morning Post and Inc. In 2017, she was named a TED Fellow and a GLG Social Impact Fellow.

More profile about the speaker
Matilda Ho | Speaker | TED.com