TEDGlobal 2017
Chris Sheldrick: A precise, three-word address for every place on earth
Chris Sheldrick: Precizna adresa od triju riječi za svako mjesto na zemlji
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Uz pomoć what3words ("koje3riječi"), Chris Sheldrick i njegov tim podijelili su cijeli planet u trometarske kvadrate i svakom dodijelili jedinstveni identifikator od triju riječi, poput slavan.splet.pisci ili blokovi.jednako.vrsta, čime su podarili adresu milijardama ljudi diljem svijeta koji je nemaju. U ovom kratkom govoru o velikoj ideji, Sheldrick objašnjava ekonomske i političke implikacije toga da svi dobiju svoju adresu - od izgradnje infrastrukture, preko slanja pomoći u područja velikih nepogoda, do dostavljanja vruće pizze.
Chris Sheldrick - Entrepreneur
Chris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address. Full bio
Chris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address. Full bio
Double-click the English transcript below to play the video.
00:13
According to the UN,
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Prema navodima UN-a,
00:15
billions of people still live
without an address.
without an address.
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milijarde ljudi još uvijek
žive bez adrese.
žive bez adrese.
00:19
The economist Hernando de Soto said,
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Ekonomist Hernando de Soto rekao je
00:21
"Without an address,
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"Bez adrese,
00:22
you live outside the law.
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živiš izvan zakona.
00:24
You might as well not exist."
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Kao da i ne postojiš".
00:27
I'm here to tell you how my team and I
are trying to change that.
are trying to change that.
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Ja sam ovdje kako bih vam rekao da
moj tim i ja to pokušavamo promijeniti.
moj tim i ja to pokušavamo promijeniti.
00:31
If you go to an online map
and look at a favela in Brazil
and look at a favela in Brazil
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Ako na digitalnoj mapi
pogledate favelu u Brazilu,
pogledate favelu u Brazilu,
00:35
or a township in South Africa,
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ili naselje u Južnoj Africi,
00:37
you'll see a few streets
but a lot of empty space.
but a lot of empty space.
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vidjet ćete malo ulica,
ali mnogo praznog prostora.
ali mnogo praznog prostora.
00:40
But if you flip to satellite view,
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Ali, ako prebacite na satelitski pregled,
00:42
there are thousands of people,
homes and businesses
homes and businesses
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vidljive su tisuće ljudi,
domova i trgovina
domova i trgovina
00:45
in these vast, unmapped
and unaddressed spaces.
and unaddressed spaces.
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u tom ogromnom, nemapiranom
i neadresiranom prostoru.
i neadresiranom prostoru.
00:49
In Ghana's capital, Accra,
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U glavnom gradu Gane, Accri,
00:51
there are numbers and letters
scrawled onto the sides of walls,
scrawled onto the sides of walls,
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na fasadama postoje
našvrljani brojevi i slova
našvrljani brojevi i slova
00:55
where they piloted address systems
but not finished them.
but not finished them.
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gdje su sustavi adresiranja
provedeni, ali ne i dovršeni.
provedeni, ali ne i dovršeni.
01:00
But these places,
these unaddressed places,
these unaddressed places,
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Ali ta mjesta, ta mjesta bez adrese,
01:03
hold huge economic potential.
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sadrže ogroman gospodarski potencijal.
01:07
Here's why the issue
of addressing stuck with me.
of addressing stuck with me.
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Evo zašto me zaokupio problem adresiranja.
01:10
I worked in the music
business for 10 years,
business for 10 years,
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Radio sam u glazbenoj
industriji 10 godina,
industriji 10 godina,
01:12
and what you may not know
about the music world
about the music world
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i ono što možda ne znate
o glazbenom svijetu
o glazbenom svijetu
01:14
is that every day, people struggle
with the problems of addressing.
with the problems of addressing.
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je to da se ljudi svakoga dana
bore s problemom adresiranja.
bore s problemom adresiranja.
01:18
So from the musicians
who have to find the gigs
who have to find the gigs
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I tako od glazbenika koji
moraju pronaći gaže,
moraju pronaći gaže,
01:21
to the production companies
who bring the equipment,
who bring the equipment,
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do produkcijskih kompanija
koje dovoze opremu,
koje dovoze opremu,
01:23
everyone somehow always gets lost.
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svi se nekako uvijek izgube.
01:25
We even had to add someone
to our schedules
to our schedules
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Čak smo morali u svoje
rasporede dodati nekoga
rasporede dodati nekoga
01:27
who was the person you called
when you thought you'd arrived
when you thought you'd arrived
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tko bi služio kao osoba koju zoveš
kada misliš da si stigao,
kada misliš da si stigao,
01:30
but then realized you hadn't.
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ali onda shvatiš da nisi.
01:32
And we had some pretty bad days,
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I imali smo dosta loših dana,
01:34
like in Italy, where a truck driver
unloaded all the equipment
unloaded all the equipment
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kao u Italiji, kada je vozač
kamiona iskrcao svu opremu,
kamiona iskrcao svu opremu,
01:37
an hour north of Rome,
not an hour south of Rome,
not an hour south of Rome,
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sat vožnje sjeverno od Rima,
umjesto sat južno od Rima
umjesto sat južno od Rima
01:40
and a slightly worse day
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i malo gori dan,
01:41
where a keyboard player
called me and said,
called me and said,
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kada me klavijaturist nazvao i rekao
01:43
"Chris, don't panic,
but we may have just sound-checked
but we may have just sound-checked
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"Nemoj paničariti, ali možda
smo upravo imali tonsku probu
smo upravo imali tonsku probu
01:46
at the wrong people's wedding."
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na vjenčanju krivih ljudi".
01:48
(Laughter)
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(Smijeh)
01:49
So not long after the fated Rome event,
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Nedugo nakon sudbonosnog događaja u Rimu,
01:52
I chatted this through
with a friend of mine
with a friend of mine
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razgovarao sam o ovome s prijateljem,
koji je matematičar
01:54
who is a mathematician,
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i zaključili smo da oko toga
nešto možemo poduzeti.
nešto možemo poduzeti.
01:55
and we thought it was a problem
we could do something about.
we could do something about.
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01:58
We thought, well,
we could make a new system,
we could make a new system,
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Palo nam je na pamet
da stvorimo novi sustav,
da stvorimo novi sustav,
02:00
but it shouldn't look like the old system.
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ali on ne bi trebao ličiti
na stari sustav.
na stari sustav.
02:03
We agreed that addresses were bad.
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Složili smo se da su adrese loše.
02:06
We knew we wanted something very precise,
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Znali smo da želimo nešto vrlo precizno,
02:08
but GPS coordinates,
latitude and longitude,
latitude and longitude,
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ali GPS koordinate,
geografska širina i duljina
geografska širina i duljina
02:10
were just too complicated.
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bile su prekomplicirane.
02:13
So we divided the world
into three-meter squares.
into three-meter squares.
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Zbog toga smo podijelili
svijet u trometarske kvadrate.
svijet u trometarske kvadrate.
02:16
The world divides into around 57 trillion
three-meter squares,
three-meter squares,
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Svijet sadrži oko 57 bilijuna
trometarskih kvadrata
trometarskih kvadrata
02:20
and we found that there are
enough combinations
enough combinations
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i shvatili smo da postoji
dovoljno kombinacija
dovoljno kombinacija
02:22
of three dictionary words
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triju riječi iz rječnika
02:24
that we could name every three-meter
square in the world uniquely
square in the world uniquely
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kako bismo svakom trometarskom kvadratu
svijeta mogli dati jedinstveno ime
svijeta mogli dati jedinstveno ime
02:28
with just three words.
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uz pomoć samo triju riječi.
02:30
We used 40,000 words,
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Iskoristili smo 40 000 riječi,
02:32
so that's 40,000 cubed,
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dakle, to je 40 000 na kub,
02:33
64 trillion combinations of three words,
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64 trilijuna kombinacija od triju riječi,
02:37
which is more than enough for
the 57-trillion-odd three-meter squares,
the 57-trillion-odd three-meter squares,
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što je više nego dovoljno za cca.
57 trilijuna trometarskih kvadrata,
57 trilijuna trometarskih kvadrata,
02:40
with a few spare.
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uz nešto rezerve.
02:43
So that's exactly what we did.
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Pa smo upravo to i učinili.
02:45
We divided the world
into three-meter squares,
into three-meter squares,
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Podijelili smo svijet
u trometarske kvadrate,
u trometarske kvadrate,
02:48
gave each one a unique,
three-word identifier --
three-word identifier --
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svakome nadjenuli jedinstveni
identifikator od triju riječi
identifikator od triju riječi
02:50
what we call a three-word address.
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koji zovemo adresom od triju riječi.
02:53
So for example, right here,
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Na primjer, upravo ovdje,
02:56
I'm standing at mustards-coupons-pinup,
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stojim na adresi senfovi.kuponi.pinup,
02:58
(Laughter)
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(Smijeh)
03:00
but over here ...
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ali ovdje...
03:02
I'm standing at pinched-
singularly-tutorial.
singularly-tutorial.
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stojim na stegnut.jedinstveno.tutorial.
03:09
But we haven't just done this in English.
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I nismo to napravili samo na engleskom.
03:11
We thought it was essential that people
should be able to use this system
should be able to use this system
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Izrazito smo važnim smatrali to
da ljudi ovaj sustav mogu koristiti
da ljudi ovaj sustav mogu koristiti
03:14
in their own language.
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na vlastitom jeziku.
03:15
So far, we've built it into 14 languages,
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Za sada smo ga prilagodili na 14 jezika
03:18
including French, Swahili and Arabic,
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uključivši francuski, svahili i arapski,
03:20
and we're working on more now,
like Xhosa, Zulu and Hindi.
like Xhosa, Zulu and Hindi.
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i sada radimo na još njih,
kao što su xhosa, zulu i hindi.
kao što su xhosa, zulu i hindi.
03:25
But this idea can do a lot more
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Ovom se idejom može postići puno više
03:27
than just get my musicians
to their gigs on time.
to their gigs on time.
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od toga da moji glazbenici
pravovremeno stižu na gaže.
pravovremeno stižu na gaže.
03:29
If the 75 percent of countries
that struggle with reliable addressing
that struggle with reliable addressing
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Kada bi 75 posto zemalja
koje se bore s nepouzdanim adresiranjem
koje se bore s nepouzdanim adresiranjem
počelo koristiti adrese od triju riječi,
03:33
started using three-word addresses,
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03:35
there's a stack of far more
important applications.
important applications.
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postojala bi hrpa puno važnjih primjena.
03:40
In Durban, South Africa,
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U Durbanu u Južnoj Africi,
03:42
an NGO called Gateway Health
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NVO pod nazivom Gateway Health
03:44
have distributed to 11,000
three-word address signs
three-word address signs
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podijelili su 11 000 adresa
od triju riječi
od triju riječi
03:47
to their community,
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svojoj zajednici,
03:48
so the pregnant mothers,
when they go into labor,
when they go into labor,
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kako bi trudne majke, kada osjete trudove,
03:50
can call the emergency services
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mogle pozvati hitnu pomoć
03:52
and tell them exactly
where to pick them up from,
where to pick them up from,
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i reći im točno gdje da dođu po njih,
03:55
because otherwise, the ambulances
have often taken hours to find them.
have often taken hours to find them.
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jer su kolima hitne pomoći inače
često trebali sati da ih pronađu.
često trebali sati da ih pronađu.
03:58
In Mongolia, the National Post Service
have adopted the system
have adopted the system
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U Mongoliji, državna je pošta
usvojila ovaj sustav
usvojila ovaj sustav
04:02
and are now doing deliveries
to many people's houses
to many people's houses
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i sada u mnoge domove rade dostave
04:04
for the first time.
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po prvi put.
04:06
The UN is using it
to geotag photos in disaster zones
to geotag photos in disaster zones
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UN ga koristi za geografsko označavanje
fotografija u područjima katastrofa,
fotografija u područjima katastrofa,
04:09
so they can deliver aid
to exactly the right place.
to exactly the right place.
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kako bi pomoć mogla stići
na precizno određeno mjesto.
na precizno određeno mjesto.
04:12
Even Domino's Pizza
are using it in the Caribbean,
are using it in the Caribbean,
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Koristi ga i pizzeria Domino na Karibima,
04:15
because they haven't been able
to find customers' homes,
to find customers' homes,
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jer nisu mogli naći domove mušterija,
a zbilja im žele dostaviti pizzu
dok je još vruća.
dok je još vruća.
04:17
but they really want to get
their pizza to them while its still hot.
their pizza to them while its still hot.
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04:21
Shortly, you'll be able to get into a car,
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Uskoro ćete moći ući u auto,
04:24
speak the three words,
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izgovoriti tri riječi
04:26
and the car will navigate you
to that exact spot.
to that exact spot.
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i auto će vas navoditi
upravo do tog mjesta.
upravo do tog mjesta.
04:29
In Africa, the continent
has leapfrogged phone lines
has leapfrogged phone lines
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U Africi, kontinent je preskočio
fazu telefonskih žica
fazu telefonskih žica
04:33
to go to mobile phones,
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i prihvatio mobilne telefone,
04:34
bypassed traditional banks
to go straight to mobile payments.
to go straight to mobile payments.
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zaobišao tradicionalne banke
i direktno usvojio mobilno plaćanje.
i direktno usvojio mobilno plaćanje.
04:39
We're really proud that the post services
of three African countries --
of three African countries --
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Vrlo smo ponosni na to što su se poštanski
operateri triju afričkih zemalja,
operateri triju afričkih zemalja,
04:43
Nigeria, Djibouti and Côte d'Ivoire,
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Nigerije, Džibutija i Obale Bjelokosti,
04:45
have gone straight to adopting
three-word addresses,
three-word addresses,
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direktno opredijelili za
usvajanje adresa od triju riječi,
usvajanje adresa od triju riječi,
04:48
which means that people in those countries
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što znači da ljudi u tim zemljama
04:50
have a really simple way
to explain where they live, today.
to explain where they live, today.
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imaju vrlo jednostavan način
da objasne gdje žive, već danas.
da objasne gdje žive, već danas.
04:55
For me, poor addressing
was an annoying frustration,
was an annoying frustration,
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Za mene, loše adresiranje
predstavljalo je iritantnu frustraciju,
predstavljalo je iritantnu frustraciju,
04:58
but for billions of people,
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ali za milijarde ljudi
05:01
it's a huge business inefficiency,
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ono je ogromna mana za poslovanje,
05:03
severely hampers
their infrastructure growth,
their infrastructure growth,
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ozbiljno ometa rast njihove infrastrukture
05:06
and can cost lives.
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a neke može stajati i života.
05:08
We're on a mission to change that,
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Mi smo u misiji da to promijenimo,
05:10
three words at a time.
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tri po tri riječi.
05:11
Thank you.
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Hvala.
05:12
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Chris Sheldrick - EntrepreneurChris Sheldrick is providing a precise and simple way to talk about location, by dividing the world into a grid of three-meter by three-meter squares and assigning each one a unique three-word address.
Why you should listen
It's a fundamental logistical problem: not everyone, or everywhere, has a traditional address, and GPS coordinates can be tough to use. While working in the music industry, Chris Sheldrick noticed that bands and equipment kept getting lost on the way to gigs, and he took up the mission to create a better addressing system for the world. He worked with a mathematician friend to devise the what3words algorithm that has named every 3-metre square in the world. Started in 2013, the system is being used by eight national postal services, and has a range of integration partners across the world in fields as varied as humanitarian aid, logistics, and in-car navigation.
Chris Sheldrick | Speaker | TED.com