TEDxMontreal
Alexis Charpentier: How record collectors find lost music and preserve our cultural heritage
Alexis Charpentier: Kako kolekcionari ploča pronalaze izgubljenu glazbu i čuvaju kulturno nasljeđe
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Kroz generacije, kolekcionari ploča igraju važnu ulogu u očuvanju glazbenog i kulturnog nasljeđa pronalazeći snimke zaboravljenih glazbenika. Alexis Charpentier podijelio je s nama svoju opčinjenost gramofonskim pločama i otkrio nam na koji način kolekcionari gramofonskih ploča daju novi smisao, drugu priliku zaboravljenim glazbenicima i njihovoj glazbi. Ovo je prilika da naučite nešto o lovu na ploče (i možda usput otkrijete novi hobi) uz ovaj zabavan i zanimljiv govor.
Alexis Charpentier - Record digger, DJ, music entrepreneur
Alexis Charpentier (aka Lexis from Music Is My Sanctuary) believes record collectors, music curators and DJs serve a crucial role as cultural preservationists and alternative voices to mainstream music platforms. Full bio
Alexis Charpentier (aka Lexis from Music Is My Sanctuary) believes record collectors, music curators and DJs serve a crucial role as cultural preservationists and alternative voices to mainstream music platforms. Full bio
Double-click the English transcript below to play the video.
00:12
I became obsessed with records
when I was about 12 years old.
when I was about 12 years old.
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Ploče su moja strast od 12. godine.
00:16
My parents used to give me money to eat
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Roditelji su mi davali novac za jelo,
00:18
and on most days, instead of eating,
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a ja sam, umjesto da kupim hranu,
00:20
I would save it and buy myself
a record at the end of the week.
a record at the end of the week.
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štedio i kupovao ploče svaki tjedan.
00:23
Here I am with a gigantic Walkman
that's about half my leg --
that's about half my leg --
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Na fotografiji sam s walkmanom
veličine pola moje noge --
veličine pola moje noge --
00:26
(Laughter)
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(Smijeh)
00:28
It actually looks more like a VCR.
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Ustvari izgleda poput video-rekordera.
00:30
(Laughter)
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(Smijeh)
00:32
So when I was a teenager,
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Dok sam bio tinejdžer,
00:33
the obsession of buying cassettes,
vinyls and CDs just kept growing.
vinyls and CDs just kept growing.
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sve više sam opsesivno kupovao
kasete, vinile i CD-e.
kasete, vinile i CD-e.
00:37
I was even working
in a record store for many years
in a record store for many years
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Čak sam više godina radio
u prodavaonici ploča
u prodavaonici ploča
00:40
and only ever got paid in records.
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i bio plaćen isključivo pločama.
00:43
One day I realized
that I had thousands of records more
that I had thousands of records more
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Ubrzo sam shvatio da imam
nekoliko tisuća albuma više
nekoliko tisuća albuma više
00:46
than I could even listen to in my life.
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nego što je moguće preslušati
u jednom životu.
u jednom životu.
00:49
I became what many of us are:
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Tako sam postao, kao i mnogi drugi:
00:51
record junkies --
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ovisnik o gramofonskim pločama --
00:52
or record diggers,
as we like to call ourselves.
as we like to call ourselves.
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ili jedan od lovaca na ploče,
kako se često nazivamo.
kako se često nazivamo.
00:56
Record digging, as the name suggests,
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Lov na ploče, kao što ime kaže,
00:58
means getting your hands dirty.
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znači dobrano uprljati ruke.
01:00
It means spending hours
rummaging through warehouses,
rummaging through warehouses,
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Znači provesti sate
kopajući po skladištima,
kopajući po skladištima,
01:04
church basements,
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crkvenim podrumima,
01:05
yard sales, record stores --
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dvorišnim rasprodajama, trgovinama ploča,
01:07
all to find records that have been
forgotten for decades.
forgotten for decades.
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sve kako bi našli ploče
zaboravljene desetljećima.
zaboravljene desetljećima.
01:11
Records that have become cultural waste.
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Ploče koje su postale kulturološki otpad.
01:14
The earliest record collectors
from about the '30s to the 1960s
from about the '30s to the 1960s
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Prvi sakupljači ploča
od 30-tih do 60-tih godina
od 30-tih do 60-tih godina
01:18
found and preserved
so many important records
so many important records
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pronašli su i sačuvali mnoge važne ploče
01:21
that would have been lost forever.
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osuđene na propast.
01:24
In those days, most
cultural and public institutions
cultural and public institutions
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Mnoge kulturne
i javne ustanove tog vremena
i javne ustanove tog vremena
01:27
didn't really care
to preserve these treasures.
to preserve these treasures.
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nisu vodile brigu
o očuvanju tih vrijednosti.
o očuvanju tih vrijednosti.
01:29
In many cases, they were just
throwing them into the garbage.
throwing them into the garbage.
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Ploče su često bile bačene u otpad.
01:33
Record digging is a lifestyle.
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Lov na ploče je životni stil.
01:35
We're absolutely obsessed
with obscure records,
with obscure records,
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Opsjednuti smo neobičnim pločama,
01:39
expensive records, dollar-bin records,
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skupim i jeftinim pločama,
01:41
crazy artwork,
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ludim dizajnom,
01:42
sub-subgenres.
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pod-podžanrovima.
01:44
And all of the tiniest details
that go with each release.
that go with each release.
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I detaljima koji idu uz svako izdanje.
01:48
When the media talks
about the vinyl revival
about the vinyl revival
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Kada mediji govore o povratku vinila,
01:50
that's been happening
these last few years,
these last few years,
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što se posljednjih nekoliko godina događa,
01:52
they often forget
to mention this community
to mention this community
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često zaborave na tu zajednicu
01:55
that's been keeping the vinyl
and the tradition and the culture alive
and the tradition and the culture alive
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koja se bavi očuvanjem tradicije
i kulture vinila
i kulture vinila
02:00
for these last 30 years.
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posljednjih 30 godina.
02:02
It's a very close-knit
but competitive society, a little bit,
but competitive society, a little bit,
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Zajednica je to vrlo bliskih suparnika,
02:06
because when you're hunting
for extremely rare records,
for extremely rare records,
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jer kad si u lovu
na vrlo rijetka izdanja,
na vrlo rijetka izdanja,
02:09
if you miss your opportunity,
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ako ti promakne ta prilika,
02:10
you might not see that record
ever in your life.
ever in your life.
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vjerojatno tu ploču nećeš više vidjeti.
02:14
But I guess the only person in here
truly impressed by record collectors
truly impressed by record collectors
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Kada bolje razmislim, dive vam se
02:18
is another record collector.
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samo drugi kolekcionari ploča.
02:21
To the outside world,
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Naša nas okolina
02:22
we seem like a very weird,
oddball group of individuals.
oddball group of individuals.
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doživljava kao čudne i otkačene pojedince.
02:27
And --
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I --
02:28
(Laughter)
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(Smijeh)
02:29
And they're mostly right.
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I uglavnom su u pravu.
02:30
All the record collectors I know
are obsessive maniacs.
are obsessive maniacs.
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Svi su kolekcionari uglavnom opsesivni.
02:33
We know we're all crazy in some way.
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Znamo da smo svi malo ludi.
02:36
But I think we should be viewed
a little bit more like this.
a little bit more like this.
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A možda nas treba ovako doživljavati.
02:39
(Laughter)
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(Smijeh)
02:40
We're music archaeologists.
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Mi smo glazbeni arheolozi.
02:41
We're hunting down the lost artifact.
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U stalnoj smo potrazi
za izgubljenim blagom.
za izgubljenim blagom.
02:44
We all have a list of records that we
would do anything to get our hands on,
would do anything to get our hands on,
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Svatko od nas ima popis ploča
koje bismo željeli imati,
koje bismo željeli imati,
02:47
that we've been chasing for years,
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koje lovimo godinama,
02:49
and we actually call this list
our "holy grails."
our "holy grails."
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koje nazivamo svojim "Svetim gralom".
02:53
When you're digging for records,
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Kad si u lovu na ploče,
02:54
you're surrounded by music you don't know.
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okružen si nepoznatom glazbom.
02:57
You're surrounded by mystery
and by all these dreams --
and by all these dreams --
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Okružen si misterijom i snovima onoga
03:00
records that people once believed in.
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u što su ljudi tada vjerovali.
03:03
Imagine the thousands of artists
who were destined to be legends
who were destined to be legends
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Zamislite tisuće glazbenika
koji su trebali postati legende,
koji su trebali postati legende,
03:06
but for various reasons,
were just overlooked.
were just overlooked.
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ali su iz kojekakvih razloga zanemareni.
03:10
Many of these records
only exist in a handful of copies,
only exist in a handful of copies,
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Od mnogih je ploča ostalo
samo nekoliko primjeraka,
samo nekoliko primjeraka,
03:13
and some have never even been found,
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a neke nisu ni nađene,
03:15
never been heard.
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nikad ih nismo čuli.
03:17
They're literally endangered species.
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One su, doslovno, ugrožena vrsta.
03:20
I'll tell you a story
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Ispričat ću vam priču
03:21
that for me sort of sums up
the value of the work of record diggers.
the value of the work of record diggers.
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koja na neki način
daje smisao lovu na ploče.
daje smisao lovu na ploče.
03:26
The story of a brilliant
Montreal musician and composer.
Montreal musician and composer.
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Priča je to o briljantnom glazbeniku
i kompozitoru iz Montreala.
i kompozitoru iz Montreala.
03:31
Henri-Pierre Noël
was born and raised in Haiti,
was born and raised in Haiti,
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Henri-Pierre Noël
rođen je i odrastao na Haitiju,
rođen je i odrastao na Haitiju,
03:34
but he lived briefly
in the US and in Belgium.
in the US and in Belgium.
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kratko je živio u SAD-u i Belgiji.
03:37
He passed through Montreal
what was supposed to be for two weeks,
what was supposed to be for two weeks,
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Ono što je trebao biti
kratki dvotjedni boravak u Montrealu,
kratki dvotjedni boravak u Montrealu,
03:40
but he ended up
staying for the next 40 years.
staying for the next 40 years.
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pretvorilo se u 40 godina
života u tom gradu.
života u tom gradu.
03:43
When he was young,
he learned to play piano
he learned to play piano
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U mladosti je učio svirati klavir
03:45
and developed a very particular way
of playing his instrument:
of playing his instrument:
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i razvio neobičan način sviranja istog:
03:48
very fast and almost like a percussion.
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vrlo brzo i kao da svira udaraljke.
03:50
His style was a mix
of his Haitian influences and folklore
of his Haitian influences and folklore
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Njegov stil je bio mješavina
haićanske narodne glazbe
haićanske narodne glazbe
03:55
mixed with the American influences
that he grew up hearing.
that he grew up hearing.
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s utjecajem američke glazbe
uz koju je odrastao.
uz koju je odrastao.
03:58
So he created a mix
of compas mixed with funk and jazz.
of compas mixed with funk and jazz.
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Bila je to mješavina konpa
s funk i jazz glazbom.
s funk i jazz glazbom.
04:03
As a young man,
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Kao mladić,
04:05
he played and toured with live bands
in the US and in Europe,
in the US and in Europe,
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svirao je na turnejama kroz SAD i Europu,
04:07
but had never recorded an album
or a song before moving to Canada.
or a song before moving to Canada.
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no, prvu je skladbu snimio
tek preseljenjem u Kanadu.
tek preseljenjem u Kanadu.
04:12
It was in Montreal in 1979
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Bilo je to u Montrealu 1979.
04:14
that he released
his first album called, "Piano."
his first album called, "Piano."
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kada je objavio prvi album, "Piano".
04:17
Completely on his own,
on Henri-Pierre Noël Records.
on Henri-Pierre Noël Records.
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Objavio ga je na vlastitoj etiketi
(Henri-Pierre Noël Records),
(Henri-Pierre Noël Records),
04:21
He only made what he could afford:
2,000 copies of the record.
2,000 copies of the record.
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u tiraži od 2000 kopija,
koliko si je mogao priuštiti.
koliko si je mogao priuštiti.
04:25
The record received
a little bit of airplay,
a little bit of airplay,
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Album je rijetko bio u eteru
04:28
a little bit of support
in Canada and in Haiti,
in Canada and in Haiti,
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i nešto malo popraćen
u Kanadi i na Haitiju,
u Kanadi i na Haitiju,
04:31
but without a big label behind it,
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jer bez podrške velikog izdavača
04:34
it was very, very difficult.
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promocija je bila teška.
04:36
Back then,
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Tada,
04:37
if your record wasn't getting played
on mainstream radio,
on mainstream radio,
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bez emitiranja na velikim radio postajama,
04:40
if you weren't in jukeboxes
or if you weren't invited to play on TV,
or if you weren't invited to play on TV,
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bez singla u džuboksu ili nastupa na TV-u,
04:43
the odds were completely against you.
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šanse za uspjeh bile su male.
04:45
Releasing an album
as an independent artist
as an independent artist
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Nezavisnim glazbenicima izdavanje albuma
04:48
was so much more difficult
than it is today,
than it is today,
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bilo je mnogo teže nego što je danas,
04:50
both in terms of being heard
and just distributing the thing.
and just distributing the thing.
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bilo u smislu dosega publike
ili distribucije.
ili distribucije.
04:53
So, soon after,
he released a second album,
he released a second album,
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Uskoro je izdao i drugi album,
04:57
kept a busy schedule playing piano
in various clubs in the city,
in various clubs in the city,
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paralelno svirajući po klubovima u gradu,
05:00
but his records started
to accumulate dust slowly.
to accumulate dust slowly.
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no, njegovi su albumi brzo pali u zaborav.
05:04
And those 2,000 copies
in the span of 30 years
in the span of 30 years
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Od tih 2000 kopija tijekom 30 godina,
05:06
easily started to get lost
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ostalo je tek
05:08
until only a few copies
in the world remained.
in the world remained.
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nekoliko kopija u cijelom svijetu.
05:12
Then in the mid-2000s,
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Sredinom 2000-tih,
05:15
a Montreal record digger
that goes by the name Kobal
that goes by the name Kobal
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lovac na ploče iz Montreala - Kobal,
05:18
was doing his weekly rounds
of just hunting for records.
of just hunting for records.
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bio je u redovnoj tjednoj
potrazi za pločama.
potrazi za pločama.
05:21
He was in a flea market
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Bio je na buvljaku,
05:23
surrounded by thousands
of other dirty, dusty, moldy records.
of other dirty, dusty, moldy records.
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okružen tisućama prljavih,
prašnih, vlažnih ploča.
prašnih, vlažnih ploča.
05:27
That's where he found the "Piano" album.
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I tamo je pronašao album "Piano".
05:30
He wasn't specifically looking for it.
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Nije ga tražio.
05:32
Actually, you could say
it sort of found him.
it sort of found him.
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Jednostavno, album je pronašao njega.
05:34
You could also say that after 20 years
of record digging every single week,
of record digging every single week,
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Moglo bi se reći da je
nakon 20 godina traženja
nakon 20 godina traženja
05:38
he had developed a sixth sense
for finding the gold.
for finding the gold.
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razvio šesto čulo za pronaći zlato.
05:42
He took the record and inspected it:
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Uzeo je ploču i pregledao je:
05:44
the front, the artwork,
the back, the liner notes,
the back, the liner notes,
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naslovnicu, dizajn, poleđinu,
podatke unutar korica,
podatke unutar korica,
05:47
and he was intrigued by the fact
that this Haitian musician made a record
that this Haitian musician made a record
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i zagolicalo ga je
što je haićanski glazbenik
što je haićanski glazbenik
05:51
in Quebec in the late '70s,
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snimao u Quebecu kasnih sedamdesetih,
05:53
so he was intrigued.
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to ga je zaintrigiralo.
05:56
He took out his little,
plastic, portable turntable
plastic, portable turntable
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Uzeo je svoj mali prijenosni gramofon,
05:58
that he brought with him
whenever he was on these digging quests
whenever he was on these digging quests
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kojeg uvijek nosi tijekom "lova na ploče"
06:02
and put the record on.
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i stavio ploču.
06:04
So why don't we do the same thing?
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Učinimo i mi isto.
06:14
(Music)
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(Glazba)
06:45
He fell in love with the music instantly,
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Odmah se zaljubio u ono što je čuo,
06:49
but he had to know
the backstory behind it.
the backstory behind it.
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no, želio je znati i pozadinu priče.
06:51
He didn't know where it came from.
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Nije mu bilo poznato porijeklo.
06:54
He knew the artist,
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Znao je da je glazbenik,
06:56
at the time of the recording,
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u vrijeme snimanja albuma,
06:57
was living in Montreal,
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živio u Montrealu,
06:58
so for months, he tried to track him down.
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pa je potrošio mjesece tražeći ga.
07:01
He even found Noël's business card
inside the record sleeve.
inside the record sleeve.
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Našao je i Noëlovu posjetnicu u omotu.
07:05
That's how DIY Henri-Pierre Noël was.
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Takav je bio Noël -
"uradi sam" od glave do pete.
"uradi sam" od glave do pete.
07:09
So he found the card
inside the record sleeve --
inside the record sleeve --
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Pronašao je posjetnicu unutar omota
07:13
of course he did try to call,
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i pokušao ga nazvati,
07:14
but after 30 years,
the number didn't work anymore.
the number didn't work anymore.
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no, nakon 30 godina
taj broj više nije postojao.
taj broj više nije postojao.
07:18
So it was only in Belgium,
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Samo je u Belgiji,
07:20
where the artist had once lived,
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gdje je glazbenik kratko živio,
07:22
that Kobal managed to find someone
that knew the artist personally
that knew the artist personally
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Kobal pronašao osobu
koja je poznavala glazbenika
koja je poznavala glazbenika
07:25
and gave him the contact.
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i dobio njegov novi broj.
07:27
So when he finally
sat down with the artist,
sat down with the artist,
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Kada je naposljetku sjeo s glazbenikom,
07:30
he made him a promise to someday
find a way to get the album rereleased.
find a way to get the album rereleased.
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obećao mu je da će jednog dana
ponovo objaviti album.
ponovo objaviti album.
07:37
He then arranged for a British label
called Wah Wah 45s
called Wah Wah 45s
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Za britansku etiketu "Wah Wah 45s"
07:40
to get the two albums reissued.
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dogovorio je objavu dva albuma.
07:43
And what happens very often is,
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Ono što često otežava
07:45
in these reissue projects,
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ponovno objavljivanje
07:46
that it becomes very difficult
to find the master tapes --
to find the master tapes --
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je "muka" u pronalasku mastera --
07:49
the original recording of the sessions.
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originalnih snimaka.
07:52
Art can be destroyed
by fires, floods, earthquakes,
by fires, floods, earthquakes,
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Dizajn omota često bude uništen
u požaru, poplavi, potresu,
u požaru, poplavi, potresu,
07:55
thrown in the garbage,
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bačen u otpad,
07:56
or just lost forever.
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ili jednostavno izgubljen.
07:57
But thankfully,
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Srećom,
07:59
the Henri-Pierre Noël tapes were safe
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Noëlove trake su bile na sigurnom
08:00
and they were ready for remastering.
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i spremne za remasteriranje.
08:03
The record was finally rereleased
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Ploča je naposljetku objavljena
08:05
and received praise from music critics,
DJs and listeners worldwide --
DJs and listeners worldwide --
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uz pohvale glazbenih kritičara,
DJ-a i publike širom svijeta -
DJ-a i publike širom svijeta -
08:10
the praise that it should have
received in 1979.
received in 1979.
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pohvale koje je trebao dobiti 1979.
08:15
The artist was so inspired that he decided
to revive his music career,
to revive his music career,
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Potaknut pohvalama,
Noël je oživio glazbenu karijeru,
Noël je oživio glazbenu karijeru,
08:18
get back on a stage,
and play for new audiences.
and play for new audiences.
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vratio se na pozornicu
svirati novoj publici.
svirati novoj publici.
08:22
The artist, now in his 60s,
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Glazbenik, sada u svojim 60-tim,
08:25
told me, "This changed everything for me.
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rekao mi je, "To je za mene
sve promijenilo.
sve promijenilo.
08:27
I went from planning my retirement
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U jednom trenu planiraš mirovinu,
08:29
to playing on the BBC Radio in London,
and on Radio Canada and more."
and on Radio Canada and more."
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u drugom sviraš na BBC-u u Londonu,
na Radio Canadi i sl."
na Radio Canadi i sl."
08:33
But also it gave him a chance to play
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Dobio je još jednu priliku i zasvirao
08:35
in front of his three sons
for the first time.
for the first time.
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svojim trima sinovima po prvi put.
08:38
To me, this story shows perfectly
the work of record diggers at its best.
the work of record diggers at its best.
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Ako me pitate, ovo je
najbolji primjer lova na ploče.
najbolji primjer lova na ploče.
08:43
Beyond the rarity and the dollar value --
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Na stranu rijetkost i vrijednost ploča --
08:45
and I'll be honest,
we're totally obsessed by that --
we're totally obsessed by that --
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bit ću potpuno iskren,
potpuno smo opčinjeni time --
potpuno smo opčinjeni time --
08:48
the true beauty
is to give art a second chance;
is to give art a second chance;
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prava ljepota je kada date
umjetničkom djelu drugu priliku;
umjetničkom djelu drugu priliku;
08:51
to save art from oblivion.
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sačuvati umjetnosti od zaborava.
08:54
The work of a good record digger
is a constant loop of three phases.
is a constant loop of three phases.
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Život lovca na ploče ima tri faze
koje se ponavljaju.
koje se ponavljaju.
08:57
The first thing we do is hunt.
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Prva je lov.
09:00
We spend hours, days, years of our lives
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Satima, danima, godinama
09:02
rummaging through
dirty and dusty record bins.
dirty and dusty record bins.
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kopamo po prljavim i prašnim
odlagalištima ploča.
odlagalištima ploča.
09:05
Everything that we can do
to find our hands on the gold.
to find our hands on the gold.
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Činimo sve ne bismo li pronašli blago.
09:10
Yes, you can find good records online,
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Ploču možeš naći i na internetu,
09:12
but for the deepest treasures,
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ali za ono pravo blago
09:13
you need to get off the couch
and into the wild.
and into the wild.
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moraš ustati s trosjeda
i krenuti u nepoznato.
i krenuti u nepoznato.
09:16
That's why we call it record digging
and not record clicking.
and not record clicking.
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Zato i govorimo o lovu na ploče,
a ne o klikanju ploča.
a ne o klikanju ploča.
09:19
(Laughter)
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(Smijeh)
09:20
So what we are is music archaeologists.
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Zato i jesmo arheolozi glazbe.
09:23
But then the next thing
we do is we gather.
we do is we gather.
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Druga je faza sakupljanje.
09:25
Based on our taste,
expertise, personal agenda,
expertise, personal agenda,
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Temelj je naš ukus, stručnost, osobnost,
09:27
we choose carefully which records to save,
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pažljivo biramo što ćemo sačuvati,
09:30
which records mean something to us.
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koje su nam ploče važne.
09:32
We then try and find out every
little thing we can about that record --
little thing we can about that record --
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Nakon toga prikupljamo
sve moguće informacije o samoj ploči,
sve moguće informacije o samoj ploči,
09:35
the artist, the label
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o glazbeniku, izdavaču
09:37
and supervital information
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i ono najvažnije,
09:39
like "Who's that playing trumpet
on track three?"
on track three?"
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kao npr. "Tko svira trubu
na trećoj skladbi?"
na trećoj skladbi?"
09:42
Then we file them, we contextualize them,
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Izrađujemo katalog, stavljamo u kontekst
09:44
and we keep them safe.
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i s pažnjom pohranjujemo.
09:46
We are music archivists.
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Mi smo arhivari glazbe.
09:48
And the last thing we do
to close the loop is we share.
to close the loop is we share.
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Dijeljenje je posljednja faza
kojom zatvaramo krug.
kojom zatvaramo krug.
09:51
Most record diggers that I know
have some sort of a way
have some sort of a way
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Većina lovaca ima neki svoj način
09:54
to share their discovery
and elevate the artist
and elevate the artist
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kako dijele svoja otkrića
i promoviraju umjetnika
i promoviraju umjetnika
09:57
through an album reissue,
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kroz re-izdanja albuma,
09:58
a web article, a radio show.
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internet članke, radio emisije.
10:01
We give records back
their rightful place in music history.
their rightful place in music history.
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Vraćamo ploče na njihovo
zasluženo mjesto u glazbenoj povijesti.
zasluženo mjesto u glazbenoj povijesti.
10:05
We are tastemakers and curators.
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Stvaramo novi ukus i čuvamo ga.
10:07
We are musicologists.
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Mi smo muzikolozi.
10:09
So for myself
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Ja osobno,
10:10
and most of the record collectors
I've encountered in 20 years,
I've encountered in 20 years,
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i većina kolekcionara
koje sam susreo tijekom 20 godina,
koje sam susreo tijekom 20 godina,
10:13
I think that we all
have some sort of an outlet
have some sort of an outlet
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svi mi imamo neku tajnu
10:16
for these discoveries.
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kako doći do otkrića.
10:17
I think it's our way to keep our sanity
and sort of sense of purpose
and sort of sense of purpose
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Na neki način, to nas drži normalnima
te nam daje smisao
te nam daje smisao
10:21
in this very maddening obsession,
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u toj pomalo luđačkoj opsesiji,
10:24
because it can be sort of a lonely one.
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jer često smo u tome vrlo usamljeni.
10:26
But I think we also do it
because it serves the human need
because it serves the human need
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No, to činimo iz sasvim
normalne ljudske pobude
normalne ljudske pobude
10:29
to pass along cultural knowledge.
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da prenesemo kulturno nasljeđe.
10:31
Speaking of the need for curation,
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Kada govorimo o potrebi očuvanja nečega,
10:34
in an era of overwhelming choice,
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u vremenu kada se nudi mnogo toga,
10:36
it's been demonstrated
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dokazano je
10:37
that too much choice
actually hinders discovery.
actually hinders discovery.
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da veliki izbor ne potiče na otkrivanje.
10:39
For example,
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Na primjer,
10:41
if you're trying to watch
something on Netflix,
something on Netflix,
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ako želite pogledati nešto na Netflixu,
10:43
you're actually only browsing
through a catalog of 6,000 titles.
through a catalog of 6,000 titles.
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birate s popisa od samo 6000 naslova.
10:48
Now, compare that with Spotify;
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Usporedimo to sa Spotify platformom;
10:50
if you want to pick
something to listen to,
something to listen to,
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želite li odabrati neku glazbu,
10:52
you're browsing through a catalog
of 30 million songs.
of 30 million songs.
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pregledat ćete katalog
od 30 milijuna pjesama.
od 30 milijuna pjesama.
10:56
So I think as you can see,
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Shvaćate o čemu govorim,
10:57
this notion of paralysis by choice
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o neodlučnosti pri izboru
10:59
affects music more than movies,
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koja više zahvaća glazbu nego filmove,
11:02
for example.
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na primjer.
11:04
And there's a few studies
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Postoje istraživanja
11:05
that are starting to show
the effects of this.
the effects of this.
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koja potvrđuju ovu tezu.
11:07
A recent look at the UK music market
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Britanska glazbena industrija
11:09
shows that the top one percent of artists
in the UK are actually earning 77 percent
in the UK are actually earning 77 percent
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kaže da 1% glazbenika zaradi 77%
11:14
of the total revenues
inside the music industry.
inside the music industry.
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ukupnih prihoda u glazbenoj industriji.
11:17
That's 2013,
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I to je bilo 2013.
11:19
and that's progressively getting worse,
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a taj jaz postaje sve veći
11:22
or progressing.
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i raste.
11:24
Anyway, if you're in the one percent,
I'm sure you're happy.
I'm sure you're happy.
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Činite li onih 1%, sigurno ste sretni.
11:26
(Laughter)
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(Smijeh)
11:28
So the takeaway for me is
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Sve nam to govori
11:31
it's easier for people
to listen to music than ever before.
to listen to music than ever before.
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da nas glazba okružuje kao nikad prije.
11:36
People have more music
at their disposal than ever before,
at their disposal than ever before,
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Dostupne su nam
nevjerojatne količine glazbe,
nevjerojatne količine glazbe,
11:39
yet people choose to listen to more
of the same music than ever before.
of the same music than ever before.
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pa ipak, većina sluša uvijek istu glazbu.
11:43
And that's a sad thing.
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Što je samo po sebi tužno.
11:47
Inspired by my love for music research,
record digging and curation,
record digging and curation,
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Zbog te moje strasti
za traženjem i očuvanjem ploča,
za traženjem i očuvanjem ploča,
11:51
I started a website called
"Music Is My Sanctuary" in 2007.
"Music Is My Sanctuary" in 2007.
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izradio sam 2007. godine stranicu
"Music Is My Sanctuary".
"Music Is My Sanctuary".
11:56
Our slogan has always been
"Future Classics and Forgotten Treasures."
"Future Classics and Forgotten Treasures."
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Slogan glasi "Budući klasici
i zaboravljeno blago".
i zaboravljeno blago".
11:59
And it shows our love
for discovering music
for discovering music
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Ona je pravi dokaz ljubavi
prema otkrivanju glazbe,
prema otkrivanju glazbe,
12:02
and introducing music both old and new.
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gdje se predstavlja
ono staro i novo u glazbi.
ono staro i novo u glazbi.
12:04
From humble beginnings,
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Od skromnih početaka,
12:06
we've built a worldwide platform
with a massive audience
with a massive audience
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razvili smo međunarodnu platformu
s ogromnom publikom,
s ogromnom publikom,
12:09
with over 100 collaborators.
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s preko 100 suradnika.
12:11
We've created over
10,000 pieces of content,
10,000 pieces of content,
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Pokrili smo preko 10,000 naslova,
12:13
over 500 hours of audio content.
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s preko 500 sati glazbe.
12:16
Our audience consists of people
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Naša su publika ljudi
12:18
who just want more
than what's being offered to them
than what's being offered to them
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koji žele više od onog što im nudi
12:20
by mainstream music channels.
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prosječna glazbena industrija.
12:22
They want to do --
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Sve što ta publika želi
12:24
they want to dig deeper,
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je istraživati,
12:25
but they don't necessarily
have 20 hours a week like us nerds,
have 20 hours a week like us nerds,
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ali oni nemaju 20 sati tjedno
poput nas za svoje potrage
poput nas za svoje potrage
12:30
so they trust us to do that for them.
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pa im zato mi pomažemo u tome.
12:33
Curation is at the heart
of everything we do.
of everything we do.
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Očuvati nešto je srž ove priče.
12:35
We believe in human
recommendations over algorithms.
recommendations over algorithms.
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Više vjerujemo preporuci nego algoritmu.
12:40
I could talk about the passion
of record digging for days,
of record digging for days,
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Mogao bih vam pričati o "lovu" danima,
12:44
but let me conclude this way.
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no, dozvolite mi da zaključim.
12:46
After many years of doing it,
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Nakon mnogo godina traženja,
12:48
a record collector's collection
becomes sort of his autobiography.
becomes sort of his autobiography.
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kolekcija "lovca" postaje
njegova autobiografija.
njegova autobiografija.
12:54
Last year, I was DJ-ing in Poland,
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Prošle sam godine bio DJ u Poljskoj,
12:57
and the people that were hosting me,
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ljudi koji su me ugostili
12:59
they had this amazing record collection,
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imali su divnu kolekciju ploča,
13:01
and of course I was intrigued
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što je zaokupilo moju pažnju
13:02
and I said, "Are you selling these?"
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i pitao ih, "Je li na prodaju?"
13:05
They then explained to me
that it was the collection
that it was the collection
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Objasnili su mi da je pripadala
13:08
that belonged to their dear friend Maceo
who passed away a few months earlier.
who passed away a few months earlier.
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njihovom prijatelju Maceu
koji je nedavno preminuo.
koji je nedavno preminuo.
13:13
And they were doing a project
of inviting different people
of inviting different people
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Pokrenuli su projekt
i pozvali zainteresirane
i pozvali zainteresirane
13:17
to take the collection
and to create something new from it,
and to create something new from it,
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da koristeći kolekciju stvore nešto novo,
13:20
whether it's sampling or DJ mixes,
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semplove ili DJ mikseve,
13:22
you know, just to give it a second life.
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da joj daju novi život.
13:24
And so after a few hours
of going through the collection myself
of going through the collection myself
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Nakon nekoliko sati preslušavanja
13:27
and creating a DJ mix from it,
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i stvaranja DJ miksa,
13:30
even though I never
got the chance to meet him,
got the chance to meet him,
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iako ga nikad nisam upoznao,
13:32
it felt like in a special way,
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obuzeo me onaj osjećaj,
13:35
me and him,
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on i ja,
13:36
we got to talk
about records for a few hours.
about records for a few hours.
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razgovarali smo kroz tu glazbu par sati.
13:39
So, as record diggers,
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Misija lovaca na ploče
13:42
our work and our record
collections are there
collections are there
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je prenijeti naš rad i kolekcije
13:45
to be passed on to the next generation.
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novim generacijama.
13:48
Beautiful art deserves to be cherished,
shared and rediscovered.
shared and rediscovered.
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Umjetnost zaslužuje pažnju,
dijeljenje i otkrivanje.
dijeljenje i otkrivanje.
13:54
Embrace curators;
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Poštujte nas;
13:55
we are alternative voices
to the mainstream music channels,
to the mainstream music channels,
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mi stojimo nasuprot
komercijalnim kanalima,
komercijalnim kanalima,
13:59
digital or otherwise.
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digitalnih ili nekih drugih.
14:01
Go beyond the algorithm.
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Gledajte dalje od algoritama.
14:03
Whatever kind of music you like,
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Bez obzira na vrstu glazbe,
14:05
there are so many websites,
radio shows, DJs, record stores out there
radio shows, DJs, record stores out there
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postoji toliko stranica,
radio emisija, DJ-a, trgovina,
radio emisija, DJ-a, trgovina,
14:09
that are just waiting
to share their discoveries with you.
to share their discoveries with you.
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koji će podijeliti svoja otkrića s vama.
14:12
We do this work for you.
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Na usluzi smo vam.
14:14
All you have to do
is open your ears and take risks.
is open your ears and take risks.
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Trebate samo naćuliti uši i riskirati.
14:17
This music will change your life.
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Ta će vam glazba promijeniti život.
14:19
Thank you.
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Hvala vam.
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ABOUT THE SPEAKER
Alexis Charpentier - Record digger, DJ, music entrepreneurAlexis Charpentier (aka Lexis from Music Is My Sanctuary) believes record collectors, music curators and DJs serve a crucial role as cultural preservationists and alternative voices to mainstream music platforms.
Why you should listen
Alexis Charpentier is the founder of the Music Is My Sanctuary website and collective, one of the most respected and trusted voices in the independent music community.
He is also the creator and producer of 24 Hours of Vinyl, a project that celebrates the love of vinyl culture by gathering DJs and collectors from different cities worldwide. During a 24-hour music marathon, participants share some of the best music discoveries from their vinyl collections.
A music lover above all, Charpentier is passionate about projects that that champion musicians from the past and present, while creating alternatives to commercial platforms. Through thousands of content pieces, interviews, radio sessions and events, his projects connect music lovers in a more profound manner than what’s possible with algorithm-driven suggestions.
Based in Montreal, Canada, Charpentier runs the projects that fall under the Music Is My Sanctuary umbrella. He works as a music programmer at the PHI Center, a multidisciplinary arts and culture center. He also tours worldwide as a DJ and has regular club nights in his home city.
Alexis Charpentier | Speaker | TED.com