TEDxMontreal
Alexis Charpentier: How record collectors find lost music and preserve our cultural heritage
Aleksis Šarpentje (Alexis Charpentier): Kako kolekcionari ploča otkrivaju izgubljenu muziku i čuvaju naše kulturno nasleđe
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Generacijama, kolekcionari ploča su igrali ključnu ulogu u očuvanju muzičkog i kulturnog nasleđa "kopajući" za nepoznatom muzikom koju su stvorili zanemareni umetnici. Aleksis Šarpentje deli svoju ljubav prema pločama - i priče o tome kako su kolekcionari podarili zaboravljenoj muzici drugu šansu da je čuju. Naučite više o kulturi iskopavanja ploča (i, možda, steknete novi hobi) u ovom zabavnom, osvežavajućem govoru.
Alexis Charpentier - Record digger, DJ, music entrepreneur
Alexis Charpentier (aka Lexis from Music Is My Sanctuary) believes record collectors, music curators and DJs serve a crucial role as cultural preservationists and alternative voices to mainstream music platforms. Full bio
Alexis Charpentier (aka Lexis from Music Is My Sanctuary) believes record collectors, music curators and DJs serve a crucial role as cultural preservationists and alternative voices to mainstream music platforms. Full bio
Double-click the English transcript below to play the video.
00:12
I became obsessed with records
when I was about 12 years old.
when I was about 12 years old.
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Moja opsesija pločama je počela
kad mi je bilo oko 12 godina.
kad mi je bilo oko 12 godina.
00:16
My parents used to give me money to eat
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Roditelji bi mi dali novac da jedem,
00:18
and on most days, instead of eating,
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a većinu dana, umesto da jedem,
00:20
I would save it and buy myself
a record at the end of the week.
a record at the end of the week.
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ja bih ga sačuvao i kupio sebi
ploču na kraju nedelje.
ploču na kraju nedelje.
00:23
Here I am with a gigantic Walkman
that's about half my leg --
that's about half my leg --
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Ovo sam ja sa džinovskim vokmenom
koji je kao pola moje noge -
koji je kao pola moje noge -
00:26
(Laughter)
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(Smeh)
Zapravo više izgleda kao video rekorder.
00:28
It actually looks more like a VCR.
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00:30
(Laughter)
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(Smeh)
Pa, kad sam postao tinejdžer,
00:32
So when I was a teenager,
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00:33
the obsession of buying cassettes,
vinyls and CDs just kept growing.
vinyls and CDs just kept growing.
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opsesija da kupujem kasete,
vinile i CD je prosto nastavila da raste.
vinile i CD je prosto nastavila da raste.
00:37
I was even working
in a record store for many years
in a record store for many years
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Čak sam i radio
u prodavnici ploča mnogo godina
u prodavnici ploča mnogo godina
00:40
and only ever got paid in records.
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i jedino su me plaćali u pločama.
00:43
One day I realized
that I had thousands of records more
that I had thousands of records more
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Jednog dana sam shvatio
da imam na hiljade ploča više
da imam na hiljade ploča više
00:46
than I could even listen to in my life.
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nego što bih ikad mogao
preslušati u životu.
preslušati u životu.
00:49
I became what many of us are:
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Postao sam što i mnogi od nas:
00:51
record junkies --
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zavisnik od ploča -
00:52
or record diggers,
as we like to call ourselves.
as we like to call ourselves.
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ili kopač ploča,
kako volimo da se nazivamo.
kako volimo da se nazivamo.
Iskopavanje ploča,
kao što naziv nagoveštava,
kao što naziv nagoveštava,
00:56
Record digging, as the name suggests,
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00:58
means getting your hands dirty.
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znači da ćete da isprljate ruke.
01:00
It means spending hours
rummaging through warehouses,
rummaging through warehouses,
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Znači provođenje sati
u preturanju po magacinima,
u preturanju po magacinima,
01:04
church basements,
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podrumima crkvi,
01:05
yard sales, record stores --
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dvorišnim rasprodajama,
prodavnicama ploča -
prodavnicama ploča -
01:07
all to find records that have been
forgotten for decades.
forgotten for decades.
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sve da biste našli ploče
koje su zaboravljene decenijama.
koje su zaboravljene decenijama.
01:11
Records that have become cultural waste.
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Ploče koje su postale kulturološki otpad.
01:14
The earliest record collectors
from about the '30s to the 1960s
from about the '30s to the 1960s
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Najraniji kolekcionari ploča
iz oko '30-ih do 1960-ih
iz oko '30-ih do 1960-ih
01:18
found and preserved
so many important records
so many important records
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su otkrili i sačuvali toliko važnih ploča
01:21
that would have been lost forever.
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koje bi bile zauvek izgubljene.
01:24
In those days, most
cultural and public institutions
cultural and public institutions
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U to vreme, većina
kulturnih i javnih institucija
kulturnih i javnih institucija
01:27
didn't really care
to preserve these treasures.
to preserve these treasures.
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nisu zaista marile da sačuvaju ovo blago.
01:29
In many cases, they were just
throwing them into the garbage.
throwing them into the garbage.
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U većini slučajeva
su ih prosto bacali u smeće.
su ih prosto bacali u smeće.
01:33
Record digging is a lifestyle.
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Kopanje ploča je način života.
01:35
We're absolutely obsessed
with obscure records,
with obscure records,
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Potpuno smo opsednuti nepoznatim pločama,
01:39
expensive records, dollar-bin records,
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skupim pločama, potencijalnim draguljima,
01:41
crazy artwork,
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sumanutim ilustracijama,
01:42
sub-subgenres.
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pod-podžanrovima.
01:44
And all of the tiniest details
that go with each release.
that go with each release.
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I svim tim najsitnijim detaljima
koji prate svako izdanje.
koji prate svako izdanje.
01:48
When the media talks
about the vinyl revival
about the vinyl revival
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Kada u medijima govore o povratku vinila
01:50
that's been happening
these last few years,
these last few years,
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koji se dešava u poslednjih
nekolko godina,
nekolko godina,
01:52
they often forget
to mention this community
to mention this community
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često zaborave da pomenu ovu zajednicu
01:55
that's been keeping the vinyl
and the tradition and the culture alive
and the tradition and the culture alive
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koja je čuvala vinil
i tradiciju i kulturu živim
i tradiciju i kulturu živim
02:00
for these last 30 years.
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u ovih poslednjih 30 godina.
02:02
It's a very close-knit
but competitive society, a little bit,
but competitive society, a little bit,
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To je veoma tesno umreženo,
ali malčice konkurentsko društvo
ali malčice konkurentsko društvo
02:06
because when you're hunting
for extremely rare records,
for extremely rare records,
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jer kad ste u lovu
na izuzetno retke ploče,
na izuzetno retke ploče,
02:09
if you miss your opportunity,
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ako propustite svoju šansu,
02:10
you might not see that record
ever in your life.
ever in your life.
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možda nikad više u svom životu
nećete videti tu ploču.
nećete videti tu ploču.
02:14
But I guess the only person in here
truly impressed by record collectors
truly impressed by record collectors
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Ali pretpostavljam da je jedina osoba ovde
istinski zadivljena kolekcionarima ploča
istinski zadivljena kolekcionarima ploča
02:18
is another record collector.
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drugi kolekcionar ploča.
02:21
To the outside world,
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Spoljnom svetu
02:22
we seem like a very weird,
oddball group of individuals.
oddball group of individuals.
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izgledamo kao veoma čudna,
ekscentrična grupa pojedinaca.
ekscentrična grupa pojedinaca.
02:27
And --
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I -
02:28
(Laughter)
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(Smeh)
02:29
And they're mostly right.
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I uglavnom su u pravu.
02:30
All the record collectors I know
are obsessive maniacs.
are obsessive maniacs.
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Svi kolekcionari ploča koje znam
su opsesivni manijaci.
su opsesivni manijaci.
02:33
We know we're all crazy in some way.
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Znamo da smo svi ludi na neki način.
02:36
But I think we should be viewed
a little bit more like this.
a little bit more like this.
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Ali mislim da bi nas trebalo posmatrati
malo više nalik ovome.
malo više nalik ovome.
02:39
(Laughter)
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(Smeh)
02:40
We're music archaeologists.
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Mi smo muzički arheolozi.
02:41
We're hunting down the lost artifact.
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Mi lovimo izgubljene artifakte.
02:44
We all have a list of records that we
would do anything to get our hands on,
would do anything to get our hands on,
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Svi imamo spisak ploča za koje bismo
učinili sve da ih se dokopamo,
učinili sve da ih se dokopamo,
02:47
that we've been chasing for years,
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koje godinama jurimo,
02:49
and we actually call this list
our "holy grails."
our "holy grails."
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a ovaj spisak stvarno
nazivamo našim "svetim gralovima".
nazivamo našim "svetim gralovima".
02:53
When you're digging for records,
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Kada iskopavate ploče,
02:54
you're surrounded by music you don't know.
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okruženi ste vama nepoznatom muzikom.
02:57
You're surrounded by mystery
and by all these dreams --
and by all these dreams --
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Okruženi ste tajanstvenošću
i svim tim snovima -
i svim tim snovima -
03:00
records that people once believed in.
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pločama u koje su ljudi nekad verovali.
03:03
Imagine the thousands of artists
who were destined to be legends
who were destined to be legends
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Zamislite hiljade umetnika
kojima je bilo suđeno da budu legende,
kojima je bilo suđeno da budu legende,
03:06
but for various reasons,
were just overlooked.
were just overlooked.
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ali su ih iz raznih razloga prevideli.
03:10
Many of these records
only exist in a handful of copies,
only exist in a handful of copies,
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Mnoge od ovih ploča
jedino postoje u pregršt kopija,
jedino postoje u pregršt kopija,
03:13
and some have never even been found,
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a neke od njih nikad nisu pronađene,
03:15
never been heard.
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nikad nisu preslušane.
03:17
They're literally endangered species.
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One su bukvalno ugrožena vrsta.
03:20
I'll tell you a story
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Ispričaću vam priču
03:21
that for me sort of sums up
the value of the work of record diggers.
the value of the work of record diggers.
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koja za mene na neki način sumira
vrednost rada kopača ploča.
vrednost rada kopača ploča.
03:26
The story of a brilliant
Montreal musician and composer.
Montreal musician and composer.
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Priču o briljantnom
montrealskom muzičaru i kompozitoru.
montrealskom muzičaru i kompozitoru.
03:31
Henri-Pierre Noël
was born and raised in Haiti,
was born and raised in Haiti,
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Anri-Pjer Noel
je rođen i odrastao na Haitiju,
je rođen i odrastao na Haitiju,
03:34
but he lived briefly
in the US and in Belgium.
in the US and in Belgium.
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ali je nakratko živeo u SAD-u i Belgiji.
03:37
He passed through Montreal
what was supposed to be for two weeks,
what was supposed to be for two weeks,
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Bio je u prolazu kroz Montreal
na predviđene dve nedelje,
na predviđene dve nedelje,
03:40
but he ended up
staying for the next 40 years.
staying for the next 40 years.
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ali je na kraju ostao tu
narednih 40 godina.
narednih 40 godina.
03:43
When he was young,
he learned to play piano
he learned to play piano
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U mladosti je naučio da svira klavir
03:45
and developed a very particular way
of playing his instrument:
of playing his instrument:
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i razvio je krajnje zanimljiv
način sviranja ovog instrumenta:
način sviranja ovog instrumenta:
03:48
very fast and almost like a percussion.
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veoma brzo i skoro nalik
sviranju perkusija.
sviranju perkusija.
03:50
His style was a mix
of his Haitian influences and folklore
of his Haitian influences and folklore
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Njegov stil je bio mešavina
haićanskog uticaja i folklora,
haićanskog uticaja i folklora,
03:55
mixed with the American influences
that he grew up hearing.
that he grew up hearing.
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pomešanih sa američkim uticajima,
koje je odrastao slušajući.
koje je odrastao slušajući.
03:58
So he created a mix
of compas mixed with funk and jazz.
of compas mixed with funk and jazz.
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Pa je stvorio mešavinu od kompa
pomešanog s fankom i džezom.
pomešanog s fankom i džezom.
04:03
As a young man,
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Kao mladić
je svirao i išao na turneje
sa živim bendovima po SAD-u i Evropi,
sa živim bendovima po SAD-u i Evropi,
04:05
he played and toured with live bands
in the US and in Europe,
in the US and in Europe,
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04:07
but had never recorded an album
or a song before moving to Canada.
or a song before moving to Canada.
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ali nikada nije snimio album
ili pesmu pre selidbe u Kanadu.
ili pesmu pre selidbe u Kanadu.
04:12
It was in Montreal in 1979
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U Montrealu je 1979.
04:14
that he released
his first album called, "Piano."
his first album called, "Piano."
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izdao svoj prvi album naslovljen "Klavir".
04:17
Completely on his own,
on Henri-Pierre Noël Records.
on Henri-Pierre Noël Records.
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Potpuno samostalno
za Anri-Pjer Noel rekords.
za Anri-Pjer Noel rekords.
04:21
He only made what he could afford:
2,000 copies of the record.
2,000 copies of the record.
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Napravio je samo onoliko koliko
je mogao da priušti: 2000 kopija ploče.
je mogao da priušti: 2000 kopija ploče.
04:25
The record received
a little bit of airplay,
a little bit of airplay,
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Ploča je dobila nešto radijskog prostora,
04:28
a little bit of support
in Canada and in Haiti,
in Canada and in Haiti,
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nešto podrške u Kanadi i Haitiju,
04:31
but without a big label behind it,
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ali bez velikog izdavača
koji bi stao iza nje,
koji bi stao iza nje,
04:34
it was very, very difficult.
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bilo je veoma, veoma teško.
04:36
Back then,
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Tada,
04:37
if your record wasn't getting played
on mainstream radio,
on mainstream radio,
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ako vašu ploču nisu puštali
na vodećim radio stanicama,
na vodećim radio stanicama,
04:40
if you weren't in jukeboxes
or if you weren't invited to play on TV,
or if you weren't invited to play on TV,
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ako niste bili u džuboksima
ili vas nisu pozivali da svirate na TV,
ili vas nisu pozivali da svirate na TV,
04:43
the odds were completely against you.
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niste imali ama baš nikakve šanse.
04:45
Releasing an album
as an independent artist
as an independent artist
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Izdati album kao nezavisni umetnik
04:48
was so much more difficult
than it is today,
than it is today,
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je bilo umnogome teže nego danas,
04:50
both in terms of being heard
and just distributing the thing.
and just distributing the thing.
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i u smislu toga da vas čuju
kao i prosta distribucija istog.
kao i prosta distribucija istog.
04:53
So, soon after,
he released a second album,
he released a second album,
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Pa je ubrzo potom objavio drugi album,
imao je tesan raspored klavirskih svirki
po raznim klubovima u gradu,
po raznim klubovima u gradu,
04:57
kept a busy schedule playing piano
in various clubs in the city,
in various clubs in the city,
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05:00
but his records started
to accumulate dust slowly.
to accumulate dust slowly.
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ali njegove ploče su polako
počele da sakupljaju prašinu.
počele da sakupljaju prašinu.
05:04
And those 2,000 copies
in the span of 30 years
in the span of 30 years
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A tih 2000 primeraka
u rasponu od 30 godina
u rasponu od 30 godina
05:06
easily started to get lost
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je lako počelo da se gubi
05:08
until only a few copies
in the world remained.
in the world remained.
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dok svega nekoliko primeraka
nije ostalo u svetu.
nije ostalo u svetu.
05:12
Then in the mid-2000s,
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A onda je sredinom 2000-ih,
05:15
a Montreal record digger
that goes by the name Kobal
that goes by the name Kobal
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montrealski kopač ploča,
koji se predstavlja kao Kobal,
koji se predstavlja kao Kobal,
05:18
was doing his weekly rounds
of just hunting for records.
of just hunting for records.
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obavljao nedeljnu rutinu
prostog lova na ploče.
prostog lova na ploče.
05:21
He was in a flea market
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Bio je na buvljaku
05:23
surrounded by thousands
of other dirty, dusty, moldy records.
of other dirty, dusty, moldy records.
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okružen hiljadama drugih prljavih,
prašnjavih, buđavih ploča.
prašnjavih, buđavih ploča.
05:27
That's where he found the "Piano" album.
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Tada je otkrio album "Klavir".
05:30
He wasn't specifically looking for it.
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Nije baš tragao za njim.
05:32
Actually, you could say
it sort of found him.
it sort of found him.
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Zapravo, mogli biste reći
da je ploča našla njega.
da je ploča našla njega.
05:34
You could also say that after 20 years
of record digging every single week,
of record digging every single week,
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Mogli biste takođe reći da je nakon
20 godina kopanja ploča svake nedelje
20 godina kopanja ploča svake nedelje
05:38
he had developed a sixth sense
for finding the gold.
for finding the gold.
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razvio šesto čulo za otkrivanje blaga.
05:42
He took the record and inspected it:
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Uzeo je ploču i pregledao je:
05:44
the front, the artwork,
the back, the liner notes,
the back, the liner notes,
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prednju stranu, ilustraciju
pozadinu, beleške,
pozadinu, beleške,
05:47
and he was intrigued by the fact
that this Haitian musician made a record
that this Haitian musician made a record
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i bio je zaintrigiran činjenicom
da je ovaj haićanin snimio ploču
da je ovaj haićanin snimio ploču
05:51
in Quebec in the late '70s,
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u Kvebeku kasnih 1970-ih,
05:53
so he was intrigued.
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pa ga je to zainteresovalo.
05:56
He took out his little,
plastic, portable turntable
plastic, portable turntable
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Izneo je svoj maleni,
plastični, prenosivi gramofon,
plastični, prenosivi gramofon,
05:58
that he brought with him
whenever he was on these digging quests
whenever he was on these digging quests
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koji je nosio sa sobom
kad god bi išao na te pohode kopanja,
kad god bi išao na te pohode kopanja,
06:02
and put the record on.
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i stavio je ploču.
06:04
So why don't we do the same thing?
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Hajde da i mi uradimo isto.
06:14
(Music)
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(Muzika)
06:45
He fell in love with the music instantly,
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Istog trena se zaljubio u muziku,
06:49
but he had to know
the backstory behind it.
the backstory behind it.
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ali morao je da zna priču iza nje.
06:51
He didn't know where it came from.
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Nije znao odakle potiče.
06:54
He knew the artist,
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Znao je da je umetnik,
06:56
at the time of the recording,
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u vreme nastanka ploče,
06:57
was living in Montreal,
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živeo u Montrealu,
06:58
so for months, he tried to track him down.
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pa je mesecima pokušavao da mu uđe u trag.
07:01
He even found Noël's business card
inside the record sleeve.
inside the record sleeve.
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Čak je pronašao i Noelovu poslovnu karticu
unutar omota ploče.
unutar omota ploče.
07:05
That's how DIY Henri-Pierre Noël was.
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Eto koliko je Anri-Pjer Noel
bio sam svoj majstor.
bio sam svoj majstor.
07:09
So he found the card
inside the record sleeve --
inside the record sleeve --
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Dakle, pronašao je karticu
unutar omota albuma -
unutar omota albuma -
naravno da je pokušao da pozove,
07:13
of course he did try to call,
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07:14
but after 30 years,
the number didn't work anymore.
the number didn't work anymore.
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no nakon 30 godina,
broj više nije bio funkcionalan.
broj više nije bio funkcionalan.
07:18
So it was only in Belgium,
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Tek je u Belgiji,
07:20
where the artist had once lived,
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gde je umetnik nekad živeo,
07:22
that Kobal managed to find someone
that knew the artist personally
that knew the artist personally
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Kobal uspeo da pronađe nekoga
ko je lično poznavao umetnika
ko je lično poznavao umetnika
07:25
and gave him the contact.
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i dao mu je kontakt.
07:27
So when he finally
sat down with the artist,
sat down with the artist,
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Pa, kad je konačno seo sa umetnikom,
07:30
he made him a promise to someday
find a way to get the album rereleased.
find a way to get the album rereleased.
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obećao mu je da će jednog dana
da nađe način i reizda njegov album.
da nađe način i reizda njegov album.
07:37
He then arranged for a British label
called Wah Wah 45s
called Wah Wah 45s
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Potom je udesio sa britanskim izdavačem
nazvanim Wah Wah 45s
nazvanim Wah Wah 45s
07:40
to get the two albums reissued.
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da reizdaju dva albuma.
07:43
And what happens very often is,
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A često se dešava,
kod projekata sa reizdanjima
07:45
in these reissue projects,
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07:46
that it becomes very difficult
to find the master tapes --
to find the master tapes --
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da bude veoma teško pronaći master trake -
07:49
the original recording of the sessions.
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prvobitne snimke sesija.
07:52
Art can be destroyed
by fires, floods, earthquakes,
by fires, floods, earthquakes,
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Umetnost mogu da unište
vatra, poplave, zemljotresi,
vatra, poplave, zemljotresi,
07:55
thrown in the garbage,
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može da završi u smeću
07:56
or just lost forever.
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ili se prosto trajno izgubi.
07:57
But thankfully,
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Međutim, srećom,
07:59
the Henri-Pierre Noël tapes were safe
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trake Anri-Pjer Noela su bile bezbedne
08:00
and they were ready for remastering.
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i bile su spremne za remastering.
08:03
The record was finally rereleased
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Ploča je konačno objavljena
08:05
and received praise from music critics,
DJs and listeners worldwide --
DJs and listeners worldwide --
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i dobila je pohvale od muzičkih kritičara,
disk-džokeja i slušalaca širom sveta -
disk-džokeja i slušalaca širom sveta -
08:10
the praise that it should have
received in 1979.
received in 1979.
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pohvale koje je trebalo da dobije 1979.
08:15
The artist was so inspired that he decided
to revive his music career,
to revive his music career,
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Umetnik je bio toliko nadahnut
da je odlučio da oživi muzičku karijeru,
da je odlučio da oživi muzičku karijeru,
08:18
get back on a stage,
and play for new audiences.
and play for new audiences.
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vrati se na scenu i svira novoj publici.
08:22
The artist, now in his 60s,
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Umetnik, sad u 60-im,
08:25
told me, "This changed everything for me.
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mi je rekao: "Ovo mi je sve izmenilo.
08:27
I went from planning my retirement
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Od planiranja penzije sam prešao
08:29
to playing on the BBC Radio in London,
and on Radio Canada and more."
and on Radio Canada and more."
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na svirke na Radiju Bi-Bi-Si u Londonu
i na Radiju Kanada i šire."
i na Radiju Kanada i šire."
08:33
But also it gave him a chance to play
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Takođe mu je pružilo priliku da svira
08:35
in front of his three sons
for the first time.
for the first time.
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prvi put pred svoja tri sina.
08:38
To me, this story shows perfectly
the work of record diggers at its best.
the work of record diggers at its best.
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Meni ova priča savršeno pokazuje
delatnost kopača ploča u svom sjaju.
delatnost kopača ploča u svom sjaju.
08:43
Beyond the rarity and the dollar value --
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Mimo rariteta i novčane vrednosti -
08:45
and I'll be honest,
we're totally obsessed by that --
we're totally obsessed by that --
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i biću iskren,
potpuno smo time opsednuti .
potpuno smo time opsednuti .
08:48
the true beauty
is to give art a second chance;
is to give art a second chance;
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istinska lepota
je pružiti umetnosti drugu šansu;
je pružiti umetnosti drugu šansu;
08:51
to save art from oblivion.
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sačuvati umetnost od zaborava.
08:54
The work of a good record digger
is a constant loop of three phases.
is a constant loop of three phases.
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Rad dobrog kopača ploča
je stalna petlja koju čine tri faze.
je stalna petlja koju čine tri faze.
08:57
The first thing we do is hunt.
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Prvo što radimo je lov.
09:00
We spend hours, days, years of our lives
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Provodimo sate, dane, godine naših života
09:02
rummaging through
dirty and dusty record bins.
dirty and dusty record bins.
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preturajući po prljavim
i prašnjavim otpadima ploča.
i prašnjavim otpadima ploča.
09:05
Everything that we can do
to find our hands on the gold.
to find our hands on the gold.
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Radimo sve što možemo
da se dokopamo zlata.
da se dokopamo zlata.
Da, možete da pronađete
dobre ploče na internetu,
dobre ploče na internetu,
09:10
Yes, you can find good records online,
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09:12
but for the deepest treasures,
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ali za najskrivenija blaga,
09:13
you need to get off the couch
and into the wild.
and into the wild.
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morate da ustanete sa kauča,
pa u divljinu.
pa u divljinu.
09:16
That's why we call it record digging
and not record clicking.
and not record clicking.
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Zato to nazivamo kopanjem ploča,
a ne klikanjem ploča.
a ne klikanjem ploča.
09:19
(Laughter)
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(Smeh)
09:20
So what we are is music archaeologists.
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Dakle, mi smo muzički arheolozi.
09:23
But then the next thing
we do is we gather.
we do is we gather.
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Potom, sakupljanje je sledeće što radimo.
09:25
Based on our taste,
expertise, personal agenda,
expertise, personal agenda,
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Na osnovu našeg ukusa,
stručnosti, ličnog plana,
stručnosti, ličnog plana,
09:27
we choose carefully which records to save,
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pažljivo biramo
koje ploče ćemo da sačuvamo,
koje ploče ćemo da sačuvamo,
09:30
which records mean something to us.
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koje ploče nam nešto znače.
09:32
We then try and find out every
little thing we can about that record --
little thing we can about that record --
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Potom pokušavamo da otkrijemo
svaku moguću sitnicu o toj ploči -
svaku moguću sitnicu o toj ploči -
09:35
the artist, the label
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umetnika, izdavača
09:37
and supervital information
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i suštinsku informaciju,
09:39
like "Who's that playing trumpet
on track three?"
on track three?"
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poput: "Ko svira trubu
na trećoj kompoziciji?"
na trećoj kompoziciji?"
09:42
Then we file them, we contextualize them,
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1976
Potom ih arhiviramo, dajemo im kontekst
09:44
and we keep them safe.
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i držimo ih na bezbednom.
09:46
We are music archivists.
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Mi smo muzički arhivari.
09:48
And the last thing we do
to close the loop is we share.
to close the loop is we share.
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A poslednje što radimo,
da zatvorimo petlju - delimo.
da zatvorimo petlju - delimo.
09:51
Most record diggers that I know
have some sort of a way
have some sort of a way
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Većina kopača ploča koje poznajem
ima nekakav način
ima nekakav način
09:54
to share their discovery
and elevate the artist
and elevate the artist
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deljenja svojih pronalazaka
i isticanja umetnika
i isticanja umetnika
09:57
through an album reissue,
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putem reizdanja albuma,
09:58
a web article, a radio show.
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veb članka, radijskih emisija.
10:01
We give records back
their rightful place in music history.
their rightful place in music history.
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Vraćamo pločama mesto
koje im pripada u muzičkoj istoriji.
koje im pripada u muzičkoj istoriji.
10:05
We are tastemakers and curators.
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Mi oblikujemo ukus i kustosi smo.
10:07
We are musicologists.
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Mi smo muzikolozi.
10:09
So for myself
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Dakle, ja,
10:10
and most of the record collectors
I've encountered in 20 years,
I've encountered in 20 years,
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i većina kolekcionara poloča
na koje sam naišao tokom 20 godina,
na koje sam naišao tokom 20 godina,
10:13
I think that we all
have some sort of an outlet
have some sort of an outlet
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mislim da svi mi imamo nekakav medij
10:16
for these discoveries.
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za ova otkrića.
10:17
I think it's our way to keep our sanity
and sort of sense of purpose
and sort of sense of purpose
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Mislim da je to način da očuvamo
zdrav razum i osećanje svrhe
zdrav razum i osećanje svrhe
10:21
in this very maddening obsession,
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u ovoj zaluđujućoj opsesiji
10:24
because it can be sort of a lonely one.
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jer može da deluje usamljenički.
No, mislim da to radimo
i zato što je u službi ljudske težnje
i zato što je u službi ljudske težnje
10:26
But I think we also do it
because it serves the human need
because it serves the human need
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10:29
to pass along cultural knowledge.
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da se prenese kulturološko znanje.
10:31
Speaking of the need for curation,
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Govoreći o potrebi za kustošenjem,
10:34
in an era of overwhelming choice,
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u dobu preplavljenosti izborom,
10:36
it's been demonstrated
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pokazano je
10:37
that too much choice
actually hinders discovery.
actually hinders discovery.
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da prevelika mogućnost izbora
zapravo ometa otkrića.
zapravo ometa otkrića.
10:39
For example,
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Na primer,
10:41
if you're trying to watch
something on Netflix,
something on Netflix,
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ako pokušavate da odgledate
nešto na Netfliksu,
nešto na Netfliksu,
10:43
you're actually only browsing
through a catalog of 6,000 titles.
through a catalog of 6,000 titles.
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zapravo pretražujete katalog
od svega 6000 naslova.
od svega 6000 naslova.
10:48
Now, compare that with Spotify;
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Sad, uporedite to sa Spotifajom;
10:50
if you want to pick
something to listen to,
something to listen to,
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ako želite da izaberete nešto da slušate,
10:52
you're browsing through a catalog
of 30 million songs.
of 30 million songs.
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pretražujete katalog od 30 miliona pesama.
Te smatram, kao što vidite,
10:56
So I think as you can see,
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10:57
this notion of paralysis by choice
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da ovo osećanje paralisanosti izborom
10:59
affects music more than movies,
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pogađa muziku više nego filmove,
11:02
for example.
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na primer.
11:04
And there's a few studies
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A postoji nekoliko studija
11:05
that are starting to show
the effects of this.
the effects of this.
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koje počinju da pokazuju efekte ovoga.
Skorašnji osvrt na muzičko tržište UK,
11:07
A recent look at the UK music market
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11:09
shows that the top one percent of artists
in the UK are actually earning 77 percent
in the UK are actually earning 77 percent
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pokazuje da 1% najuspešnijih umetnika
u UK zapravo zarađuju 77%
u UK zapravo zarađuju 77%
11:14
of the total revenues
inside the music industry.
inside the music industry.
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ukupnih prihoda unutar muzičke industrije.
11:17
That's 2013,
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To je bilo u 2013,
11:19
and that's progressively getting worse,
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i progresivno se pogoršava,
11:22
or progressing.
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to jest napreduje.
11:24
Anyway, if you're in the one percent,
I'm sure you're happy.
I'm sure you're happy.
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Kako god, ako spadate u prvih 1%,
siguran sam da ste srećni.
siguran sam da ste srećni.
11:26
(Laughter)
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(Smeh)
11:28
So the takeaway for me is
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Stoga zaključujem
11:31
it's easier for people
to listen to music than ever before.
to listen to music than ever before.
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da je ljudima lakše nego ikad pre
da slušaju muziku.
da slušaju muziku.
11:36
People have more music
at their disposal than ever before,
at their disposal than ever before,
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Ljudima je na raspolaganju
više muzike nego ikad pre,
više muzike nego ikad pre,
11:39
yet people choose to listen to more
of the same music than ever before.
of the same music than ever before.
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ipak, ljudi biraju da slušaju
više iste muzike nego ikad pre.
više iste muzike nego ikad pre.
11:43
And that's a sad thing.
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A to je tužno.
11:47
Inspired by my love for music research,
record digging and curation,
record digging and curation,
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Nadahnut ljubavlju prema muzičkom
istraživanju, kopanju ploča i kustošenju,
istraživanju, kopanju ploča i kustošenju,
11:51
I started a website called
"Music Is My Sanctuary" in 2007.
"Music Is My Sanctuary" in 2007.
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osnovao sam 2007. vebsajt
pod nazivom "Music Is My Sanctuary"
pod nazivom "Music Is My Sanctuary"
11:56
Our slogan has always been
"Future Classics and Forgotten Treasures."
"Future Classics and Forgotten Treasures."
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Naša krilatica je oduvek bila:
"Budući klasici i zaboravljena blaga."
"Budući klasici i zaboravljena blaga."
11:59
And it shows our love
for discovering music
for discovering music
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A to pokazuje našu ljubav
prema otkrivanju muzike
prema otkrivanju muzike
12:02
and introducing music both old and new.
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i predstavljanju i stare i nove muzike.
12:04
From humble beginnings,
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Od skromnih početaka,
12:06
we've built a worldwide platform
with a massive audience
with a massive audience
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sagradili smo globalnu platformu
sa ogromnom publikom
sa ogromnom publikom
12:09
with over 100 collaborators.
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sa preko 100 saradnika.
12:11
We've created over
10,000 pieces of content,
10,000 pieces of content,
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Stvorili smo preko 10.000 članaka,
12:13
over 500 hours of audio content.
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preko 500 časova audio sadržaja.
12:16
Our audience consists of people
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Našu publiku čine ljudi
12:18
who just want more
than what's being offered to them
than what's being offered to them
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koji prosto žele više od onog što im nude
12:20
by mainstream music channels.
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vodeći medijski kanali.
12:22
They want to do --
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Žele da delaju -
12:24
they want to dig deeper,
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žele da kopaju dublje,
12:25
but they don't necessarily
have 20 hours a week like us nerds,
have 20 hours a week like us nerds,
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ali nužno nemaju 20 časova nedeljno,
kao mi, štreberi,
kao mi, štreberi,
12:30
so they trust us to do that for them.
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pa nama poveravaju taj posao.
12:33
Curation is at the heart
of everything we do.
of everything we do.
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Kustošenje je u srži svega što radimo.
12:35
We believe in human
recommendations over algorithms.
recommendations over algorithms.
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Verujemo u prednost
ljudskih preporuka nad algoritmima.
ljudskih preporuka nad algoritmima.
12:40
I could talk about the passion
of record digging for days,
of record digging for days,
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mogao bih danima da govorim
o strasti za iskopavanjem ploča,
o strasti za iskopavanjem ploča,
12:44
but let me conclude this way.
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ali dozvolite da zaključim ovako.
12:46
After many years of doing it,
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Nakon mnogo godina bavljenja ovim,
12:48
a record collector's collection
becomes sort of his autobiography.
becomes sort of his autobiography.
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kolekcija kolekcionara ploča
postaje nešto kao njegova autobiografija.
postaje nešto kao njegova autobiografija.
12:54
Last year, I was DJ-ing in Poland,
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Prošle godine sam bio u Poljskoj
kao Disk-džokej,
kao Disk-džokej,
12:57
and the people that were hosting me,
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a judi kod kojih sam odseo
12:59
they had this amazing record collection,
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imali su zadivljujuću kolekciju ploča,
13:01
and of course I was intrigued
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i naravno da sam bio zaintrigiran
13:02
and I said, "Are you selling these?"
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i rekao sam: "Da li ih prodajete?"
13:05
They then explained to me
that it was the collection
that it was the collection
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Potom su mi objasnili
kako je to bila kolekcija
kako je to bila kolekcija
13:08
that belonged to their dear friend Maceo
who passed away a few months earlier.
who passed away a few months earlier.
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koja je pripadala njihovom
dragom prijatelju Maceu
dragom prijatelju Maceu
koji je umro pre nekoliko meseci.
13:13
And they were doing a project
of inviting different people
of inviting different people
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A radili su na projektu
gde su pozivali razne ljude
gde su pozivali razne ljude
13:17
to take the collection
and to create something new from it,
and to create something new from it,
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da uzmu kolekciju i da od nje
naprave nešto novo,
naprave nešto novo,
13:20
whether it's sampling or DJ mixes,
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bilo u vidu semplova
ili disk-džokejskih mikseva,
ili disk-džokejskih mikseva,
13:22
you know, just to give it a second life.
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znate, prosto da joj udahnu novi život.
13:24
And so after a few hours
of going through the collection myself
of going through the collection myself
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Pa sam nakon nekoliko sati
prelistavanja kolekcije
prelistavanja kolekcije
13:27
and creating a DJ mix from it,
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i pravljenja disk-džokejskog miksa od nje,
13:30
even though I never
got the chance to meet him,
got the chance to meet him,
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čak iako nikad nisam imao priliku
da ga upoznam,
da ga upoznam,
13:32
it felt like in a special way,
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osećao sam na poseban način
13:35
me and him,
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da smo on i ja,
13:36
we got to talk
about records for a few hours.
about records for a few hours.
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razgovarali o pločama nekoliko sati.
13:39
So, as record diggers,
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Dakle, kao kopači ploča,
13:42
our work and our record
collections are there
collections are there
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naš rad i naše kolekcije ploča su tu
13:45
to be passed on to the next generation.
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da se prenesu na sledeću generaciju.
13:48
Beautiful art deserves to be cherished,
shared and rediscovered.
shared and rediscovered.
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Lepa umetnost zaslužuje
da je pazimo, delimo i nanovo otkrivamo.
da je pazimo, delimo i nanovo otkrivamo.
13:54
Embrace curators;
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Prigrlite kustose;
13:55
we are alternative voices
to the mainstream music channels,
to the mainstream music channels,
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mi smo alternativni glasovi
vodećim muzičkim kanalima,
vodećim muzičkim kanalima,
13:59
digital or otherwise.
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digitalnim i drugim.
14:01
Go beyond the algorithm.
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Idite mimo algoritma.
14:03
Whatever kind of music you like,
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Kakvu god muziku da volite,
14:05
there are so many websites,
radio shows, DJs, record stores out there
radio shows, DJs, record stores out there
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ima toliko vebsajtova, radisjkih emisija,
disk-džokeja, prodavnica ploča tamo negde,
disk-džokeja, prodavnica ploča tamo negde,
14:09
that are just waiting
to share their discoveries with you.
to share their discoveries with you.
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koji samo čekaju
da s vama podele svoja otkrića.
da s vama podele svoja otkrića.
14:12
We do this work for you.
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Obavljamo ovaj posao za vas.
14:14
All you have to do
is open your ears and take risks.
is open your ears and take risks.
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Sve što treba da uradite
je da načuljite uši i rizikujete.
je da načuljite uši i rizikujete.
14:17
This music will change your life.
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Muzika će vam promeniti život.
14:19
Thank you.
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Hvala vam.
14:20
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Alexis Charpentier - Record digger, DJ, music entrepreneurAlexis Charpentier (aka Lexis from Music Is My Sanctuary) believes record collectors, music curators and DJs serve a crucial role as cultural preservationists and alternative voices to mainstream music platforms.
Why you should listen
Alexis Charpentier is the founder of the Music Is My Sanctuary website and collective, one of the most respected and trusted voices in the independent music community.
He is also the creator and producer of 24 Hours of Vinyl, a project that celebrates the love of vinyl culture by gathering DJs and collectors from different cities worldwide. During a 24-hour music marathon, participants share some of the best music discoveries from their vinyl collections.
A music lover above all, Charpentier is passionate about projects that that champion musicians from the past and present, while creating alternatives to commercial platforms. Through thousands of content pieces, interviews, radio sessions and events, his projects connect music lovers in a more profound manner than what’s possible with algorithm-driven suggestions.
Based in Montreal, Canada, Charpentier runs the projects that fall under the Music Is My Sanctuary umbrella. He works as a music programmer at the PHI Center, a multidisciplinary arts and culture center. He also tours worldwide as a DJ and has regular club nights in his home city.
Alexis Charpentier | Speaker | TED.com