TED2010
Derek Sivers: How to start a movement
Dereks Saiverss: Kā aizsākt kustību
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Ar pārsteidzoša videomateriāla palīdzību Dereks Saiverss skaidro, kā patiesībā rodas kustības. (Mājiens: vajag vismaz divus cilvēkus).
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio
Double-click the English transcript below to play the video.
00:15
So, ladies and gentlemen, at TED
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Tātad, dāmas un kungi,
00:17
we talk a lot about leadership and how to make a movement.
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TED mēs daudz runājam par vadību
un kustību aizsākšanu.
un kustību aizsākšanu.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Tāpēc paskatīsimies, kā mazāk nekā trīs minūtēs
rodas kustība no sākuma līdz beigām.
rodas kustība no sākuma līdz beigām.
00:23
and dissect some lessons from it.
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un sīki izpētīsim, lai no tā mācītos.
00:26
First, of course you know, a leader needs the guts
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Pirmkārt, protams, vadonim
vajag dūšu izcelties un tikt izsmietam.
vajag dūšu izcelties un tikt izsmietam.
00:28
to stand out and be ridiculed.
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00:32
But what he's doing is so easy to follow.
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Tam, ko viņš dara,
ir tik viegli pievienoties.
ir tik viegli pievienoties.
00:34
So here's his first follower with a crucial role;
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Lūk, viņa pirmais sekotājs ar izšķirošu lomu.
00:37
he's going to show everyone else how to follow.
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Viņš visiem pārējiem parādīs kā sekot.
00:39
Now, notice that the leader embraces him as an equal.
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Ievērojiet, kā vadonis viņu pieņem kā līdzvērtīgu.
00:41
So, now it's not about the leader anymore;
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Nu vairs runa nav tikai par vadoni,
00:43
it's about them, plural.
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bet par viņiem, daudzskaitlī.
00:45
Now, there he is calling to his friends.
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Te viņš sauc savus draugus.
00:47
Now, if you notice that the first follower
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Skatieties kā pirmais sekotājs
00:49
is actually an underestimated form of leadership in itself.
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pats par sevi ir kā nenovērtēta vadības forma.
00:53
It takes guts to stand out like that.
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Vajag dūšu, lai tā izceltos.
00:55
The first follower is what transforms
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Pirmais sekotājs viņu padara
no vientuļā dīvaiņa par vadoni.
no vientuļā dīvaiņa par vadoni.
00:58
a lone nut into a leader.
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01:00
(Laughter)
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(Smiekli)
01:02
(Applause)
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(Aplausi)
01:05
And here comes a second follower.
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Te nu ierodas otrais sekotājs.
01:07
Now it's not a lone nut, it's not two nuts --
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Nu vairs nav viens vai divi dīvaiņi,
01:09
three is a crowd, and a crowd is news.
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trīs ir pūlis, un pūlis ir ziņas.
01:12
So a movement must be public.
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Kustībai jābūt publiskai.
01:14
It's important to show not just to show the leader, but the followers,
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Svarīgi ir parādīt ne tikai vadoni,
bet arī sekotājus,
bet arī sekotājus,
01:17
because you find that new followers
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jo jaunie sekotāji īstenībā
01:19
emulate the followers, not the leader.
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atdarina citus sekotājus, nevis pašu vadoni.
01:22
Now, here come two more people, and immediately after,
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Ierodas vēl divi cilvēki,
un tūlīt pēc tam vēl trīs cilvēki.
01:24
three more people.
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01:26
Now we've got momentum. This is the tipping point.
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Nu mums ir spēks. Šis ir pavērsiena punkts.
01:28
Now we've got a movement.
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Nu mums ir kustība.
01:32
So, notice that, as more people join in,
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Ievērojiet, ka, pievienojoties vēl cilvēkiem,
01:34
it's less risky.
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tas ir mazāk riskanti.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Tā nu tiem, kas pirms tam noskatījās,
vairs nav iemesla to nedarīt.
vairs nav iemesla to nedarīt.
01:39
They won't stand out,
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Viņi neizcelsies.
01:41
they won't be ridiculed,
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Viņus neizsmies.
01:43
but they will be part of the in-crowd if they hurry.
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Taču, ja viņi pasteigsies,
viņi kļūs par daļu no pūļa.
viņi kļūs par daļu no pūļa.
01:45
(Laughter)
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(Smiekli)
01:48
So, over the next minute,
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Nākamās minūtes laikā
ievērosiet, ka visi tie,
kas pievienojās, tur arī paliek,
kas pievienojās, tur arī paliek,
01:50
you'll see all of those that prefer to stick with the crowd
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01:52
because eventually they would be ridiculed
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jo ar laiku viņus izsmietu par to,
01:54
for not joining in.
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ka viņi nepievienojas,
01:56
And that's how you make a movement.
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un tā vajag aizsākt kustību.
01:58
But let's recap some lessons from this.
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Taču apkoposim dažas mācības no šī video.
02:00
So first, if you are the type,
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Tātad, pirmkārt, ja esat,
02:03
like the shirtless dancing guy that is standing alone,
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kā tas dejojošais čalis bez krekla,
kurš ir viens pats,
kurš ir viens pats,
02:06
remember the importance of nurturing
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atcerieties, ka galvenais ir izturēšanās
02:08
your first few followers as equals
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pret pirmajiem sekotājiem kā vienlīdzīgiem,
02:10
so it's clearly about the movement, not you.
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lai ir skaidrs, ka galvenā ir kustība, nevis jūs.
02:13
Okay, but we might have missed the real lesson here.
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Labi, mēs varbūt palaidām garām īsto mācību.
02:16
The biggest lesson, if you noticed --
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Lielākā mācība, ja pamanījāt,
02:18
did you catch it? -- is that leadership
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vai ievērojāt, ka vadonis ir pārslavināts.
02:20
is over-glorified.
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02:22
That, yes, it was the shirtless guy who was first,
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Jā, tas čalis bez krekla bija pirmais,
02:24
and he'll get all the credit,
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un visi nopelni pienākas viņam,
02:26
but it was really the first follower
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taču patiesībā pirmais sekotājs bija tas,
02:28
that transformed the lone nut into a leader.
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kas viņu padarīja no vientuļa dīvaiņa par vadoni.
02:31
So, as we're told that we should all be leaders,
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Mums māca, ka visiem jābūt vadoņiem,
02:33
that would be really ineffective.
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taču tas būtu patiešām neefektīvi.
02:35
If you really care about starting a movement,
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Ja patiešām vēlaties uzsākt kustību, tad
02:37
have the courage to follow
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esiet gatavs arī sekot,
02:39
and show others how to follow.
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un parādiet arī citiem, kā to darīt.
02:41
And when you find a lone nut doing something great,
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Ieraugot, ka vientuļais dīvainis dara ko foršu
02:43
have the guts to be the first one
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esiet drosmīgs būt pirmais,
02:45
to stand up and join in.
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kurš pieceļas un viņam pievienojas.
02:47
And what a perfect place to do that, at TED.
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Kur nu vēl lieliskāka vieta,
kur to darīt, ja ne TED.
kur to darīt, ja ne TED.
02:49
Thanks.
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Paldies.
02:51
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Derek Sivers - EntrepreneurThrough his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.
Why you should listen
Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.
In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."
Derek Sivers | Speaker | TED.com