ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TED2010

Derek Sivers: How to start a movement

Derek Sivers: Cum să începi o acțiune

Filmed:
7,907,427 views

Cu ajutorul câtorva scene surprinzatoare, Derec Sivers explică modul în care mișcarile iau naștere cu adevarat. ( Sugestie: este nevoie de doi. )
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, ladies and gentlemen, at TED
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Doamnelor si domnilor, la TED
00:17
we talk a lot about leadership and how to make a movement.
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se vorbeste destul de mult despre conducere si cum sa infiintezi o miscare.
00:20
So let's watch a movement happen, start to finish, in under three minutes
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Haideti sa urmarim cum incepe o miscare, de la inceput pana la sfarsit, in mai putin de trei minute
00:23
and dissect some lessons from it.
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si sa disecam cateva lectii din ea.
00:26
First, of course you know, a leader needs the guts
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Intai, stiti cu siguranta ca un conducator are nevoie de curajul
00:28
to stand out and be ridiculed.
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de a iesi in fata si de a fi ridiculizat.
00:32
But what he's doing is so easy to follow.
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Insa ce face el e foarte usor de imitat.
00:34
So here's his first follower with a crucial role;
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Deci, iata-l pe primul adept cu un rol crucial.
00:37
he's going to show everyone else how to follow.
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El va arata tuturor cum sa urmezi exemplul.
00:39
Now, notice that the leader embraces him as an equal.
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Ei bine, observati ca liderul il primeste ca pe un egal.
00:41
So, now it's not about the leader anymore;
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Deci acum nu mai este vorba de un leader,
00:43
it's about them, plural.
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este vorba despre ei, la plural.
00:45
Now, there he is calling to his friends.
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Acum iata-i strigandu-si prietenii.
00:47
Now, if you notice that the first follower
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Si daca observati primul adept
00:49
is actually an underestimated form of leadership in itself.
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este de fapt o forma subestimata de conducere in esenta ei.
00:53
It takes guts to stand out like that.
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E nevoie de mult curaj sa te expui in felul acesta.
00:55
The first follower is what transforms
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Primul adept este ceea ce transforma
00:58
a lone nut into a leader.
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un nebun singuratic intr-un conducator.
01:00
(Laughter)
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( Rasete )
01:02
(Applause)
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( Aplauze )
01:05
And here comes a second follower.
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Si aici apare al doilea adept.
01:07
Now it's not a lone nut, it's not two nuts --
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Acum nu mai este un nebun singuratic, nu mai sunt doi nebuni,
01:09
three is a crowd, and a crowd is news.
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acum este un grup si un grup inseamna stiri.
01:12
So a movement must be public.
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Deci, o miscare trebuie sa fie publica.
01:14
It's important to show not just to show the leader, but the followers,
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Este important, nu numai sa expui liderul, ci si adeptii lui
01:17
because you find that new followers
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pentru ca iti vei da seama ca noii adepti
01:19
emulate the followers, not the leader.
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imita ceilalti adepti, nu conducatorul.
01:22
Now, here come two more people, and immediately after,
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Acum, aici se mai altura inca doi oameni si imediat
01:24
three more people.
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dupa asta, inca trei oameni.
01:26
Now we've got momentum. This is the tipping point.
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Acum avem un un moment crucial. Acesta este punctul culminant.
01:28
Now we've got a movement.
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Acum avem o miscare.
01:32
So, notice that, as more people join in,
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Deci, observati ca, pe masura ce mai multi oameni se altura,
01:34
it's less risky.
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totul devine mai putin riscant.
01:36
So those that were sitting on the fence before, now have no reason not to.
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Deci, cei care stateau inainte pe margine, acum nu mai au nici un motiv sa o faca.
01:39
They won't stand out,
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Nu vor mai iesi in evidenta.
01:41
they won't be ridiculed,
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Nu vor mai fi ridiculizati.
01:43
but they will be part of the in-crowd if they hurry.
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Dar vor face parte din miscare daca se grabesc.
01:45
(Laughter)
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( Rasete )
01:48
So, over the next minute,
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Deci, timp de un minut,
01:50
you'll see all of those that prefer to stick with the crowd
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veti vedea pe toti cei care prefera sa apartina multimii
01:52
because eventually they would be ridiculed
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deoarece intr-un final vor fi ridiculizati
01:54
for not joining in.
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pentru ca nu s-au alaturat multimii
01:56
And that's how you make a movement.
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si uite asa o miscare ia fiinta.
01:58
But let's recap some lessons from this.
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Dar hai se recapitulam cateva lectii invatate din aceasta.
02:00
So first, if you are the type,
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In primul rand, daca esti la fel ca
02:03
like the shirtless dancing guy that is standing alone,
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tipul fara tricou care danseaza singur
02:06
remember the importance of nurturing
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nu uita de importanta de a trata
02:08
your first few followers as equals
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primii tai adepti ca si egalii tai,
02:10
so it's clearly about the movement, not you.
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deci e vorba despre miscare, nu despre tine.
02:13
Okay, but we might have missed the real lesson here.
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Ok, insa am scapat adevarata lectie de aici.
02:16
The biggest lesson, if you noticed --
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Lectia cea mai mare, daca ati observat --
02:18
did you catch it? -- is that leadership
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daca ati prins-o -- vedem, cum conducatorul
02:20
is over-glorified.
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este supra glorificat,
02:22
That, yes, it was the shirtless guy who was first,
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pentru ca intr-adevar tipul fara tricou a fost primul
02:24
and he'll get all the credit,
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si el va primi tot creditul cuvenit
02:26
but it was really the first follower
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dar in realitate a fost primul adept
02:28
that transformed the lone nut into a leader.
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care a transformat nebunul singuratic intr-un conducator.
02:31
So, as we're told that we should all be leaders,
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Deci, ni se spune ca toti ar trebui sa fie lideri
02:33
that would be really ineffective.
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insa asta e total ineficient.
02:35
If you really care about starting a movement,
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Daca intradevar doriti sa infiintati o miscare,
02:37
have the courage to follow
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aveti curajul sa urmati
02:39
and show others how to follow.
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si sa aratati celorlalti cum sa urmeze.
02:41
And when you find a lone nut doing something great,
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Si daca dati de un nebun singuratic care face ceva minunat,
02:43
have the guts to be the first one
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aveti curajul sa fiti primul
02:45
to stand up and join in.
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care sa se ridice si sa i se alature.
02:47
And what a perfect place to do that, at TED.
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Si locul perfect pentru asta este la TED.
02:49
Thanks.
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Va multumesc.
02:51
(Applause)
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( Aplauze)

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com